Music Web3: Beyond the Token

Recorded: March 14, 2024 Duration: 1:06:52

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Snippets

Let's open up and go home with any stuff
The time is ticking to confess, let's slow it down
You take the line, pay the fine, ignore the stops
I want you to come down
You're all alone, you're too new and I know
It kinda takes me back from what you've come to know
Let's get drunk, na-na-na-na-na-na
Let's get drunk, let's go home together
Na-na-na-na-na-na-na
Let's get drunk, let's get slow together
Na-na-na-na-na-na-na
Let's get drunk, let's go home together
Na-na-na-na-na-na-na
Let's get drunk, now let's go home
Ever feel like you're stuck on a steam truck?
You lose your mind taking no matter in the backseat
Cause it's a funny just to be alive
You play the game then you take a nose down
I want you to come down
You're all alone, you're too new and I know
It kinda takes me back from what you've come to know
Let's get drunk, na-na-na-na-na-na
Let's get drunk, let's go home together
Na-na-na-na-na-na
Let's get drunk, now let's get slow together
Na-na-na-na-na-na
Let's get drunk, now let's go home together
Na-na-na-na-na-na
Let's get drunk, now let's go home
it is given a lot of feedback and are a bit of equity is to mine
No, and now this is better
You're breaking up
All right, let me check
This is new
And now it's the feedback still there we should know it was good now
Just ran on my phone I
Got some tech issues there. All right. All good. Okay. Welcome
Good evening. I see some familiar faces
That's great
So how is everyone doing?
Good hands up in movies in the house. Yeah, great Jaylen. Nice to have you on man
Good afternoon. Good to hear from you again
I just had some Chipotle kind of sad right now cuz I just finished it
But you know, I get to be on this face to talk with you beautiful people. So it's all good, you know
Great love to have you on
Okay, let's just do around
game of skills
Silks, I have to say are you
Beautiful day absolutely stunning day every day's a gift and you know stoked to be
Stoked to be in this market and just you know
Obviously, it's been pretty wild couple weeks for the entire market. So fired up
Yeah, the market is still looking the market doesn't know any rest these days. All right, we're going to the Bitcoin how thing
I think that and the combination with the ETF really
Gets everyone going. There's no stopping now the train left guys
Blue color crypto, what's up, man?
How's it going, sorry, I would normally join from the the Vayner account I've worked BD for
Vayner, but I had a little unexpected
Trip to the to the doctor this morning. I don't have my phone that has my Vayner account
But yeah doing great. I'm gearing up for getting ready head out of town got the
Invidia conference and then going from there to GDC. So it's gonna be a busy week
Good stuff. Good stuff
Layer one you're always there man. I see an average space not only this space but like every space I
Join I see you. How are you?
Doing well doing well. Yeah, we just got a lot to talk about plus. These are always great spaces
we love John jumping in and engaging with them and just having a pulse on on what everybody's doing and
You know kind of just spreading the good word of crypto
Yeah, great stuff, I love it and
Did I get everyone there? Probably I did. I know I
See Jen Marie joining as well
Good. Good to see you Jen. You're a listener at this point
But you know we make room like you speak a late like yeah, let's let's kick off this this space
we do space every week around this time and
It might shift to a different time after March because because of the summertime differences
Today we're talking about beyond the token in raptry. So trying to move the conversation a little bit away from
Only talking about token and talking about how well everything is going with the tokens
And and and and the tech specifically on the blockchain part, let's let's talk more than that
Let's let's let's go into you know, what raptry means what it means for music, but also
any order area areas where tree is touching and I
you know from
One thing that comes to mind for me is is for instance community and stuff
But I want to hear from you guys. So you guys are what your view is when you think about
Web tree and be going to token what what comes up for you?
Someone wants to kick off and also
before before someone jumps in
There is a link pinned to the top of this space if you could like and share that that
That's much appreciated to get as much eyeballs on the space as we can we try to grow and
We have some very cool things coming up and
Math might might talk about it a little bit late in the space, but
yeah, we're just trying to to grow this phrase bit by bit and
There's some fantastic things coming up. So if you can share the space
Like a retweet, that's fine. If you want to comment, that's that's great. That's fantastic
But yeah, let's let's dive into this topic beyond the token. What does it mean to you?
Jalen do you want to kick or blue? Yeah, go on blue. Oh, yeah, I was kind of like
kind of what the question we do anything like, you know what the overall kind of blockchain or
Market means pass the just the typical token or or token price kind of thing
Exactly, you know like there are a lot of speculators in the market, right and
I mean, you know even even myself I buy meme coins without even you know
Looking at at your underlying tech, but there's a reason for that, right?
That could be priced with like yeah
Yeah, beyond the token means, you know apart from speculation. What's what's going on with that tree?
What makes it so powerful?
Yeah, I think one of the things is you know being such a new industry and it's also
Feels like a very open or inviting industry, you know, it's not one of those, you know in some industry sectors
It's really hard to kind of break down the door and get in
To get people to take you serious to get them to you know
Even look at you a second time or or you know
Realize that you're an actual player in the space
One of the things I think is great about web 3 is if you have an idea you have a great idea
And something that people see, you know potential and and not just in a price
You know scenario necessarily but but in an actual product or use case scenario
people seem very willing to give you a chance to
You know allow you that opportunity and and kind of really help open doors and that kind of goes hand-in-hand with the collaborative
spirit of web 3
Very few industries that that I know of or have been a part of are so kind of inviting collaborating
Collaborative and warming like, you know, we can go to
someone that would be quote-unquote a competitor and we have great workshop discussions and bouncing ideas off each other and
You know great talks and everything else we can be in Twitter spaces together
We can help lift up each other's communities and you know, you wouldn't see that with like Nike and Adidas or you know
Disney and MGM or you know, some of these other, you know brands that are kind of in the same space
So I think that's one thing that really makes it special kind of beyond the token
Love it. Yeah, indeed the collaborative approach is in a lab tree. You don't see that that elsewhere really and
Yeah, Jaylen like here if you're really in
In tune with communities and actually I want to hear from you. Would you what your point of view is?
Yeah, no a hundred percent. Um, I
liked a lot blue what you mentioned right because it made me think of something and
You know growing up you always hear especially in tech right and in the startup world that you know
Or just business in general networking is super important building connections is super important. Blah blah blah and I
Never really understood that until I got into web 3 and I was on like six fucking six calls every single day
And I was like, okay. Wow, like I'm actually meeting a lot of people and this is pretty helpful, right?
what I kind of realized right is that
And I'll talk about building actual products and startups in this regard because that's kind of like
Riffing off of what you were mentioning
the idea of like having a network and
especially the idea of like building a brand and then leveraging the network you build off of your brand to then build products easier and
Faster and you know scaled and faster like it's just um, ah, it's just magnified in this space
It's really crazy and I'll use this example from my friend actually who uh was working on this one product
And it didn't do so. Well, you know, this was about eight months ago, nine months ago when he launched it
Things started to slow down. They weren't getting enough traction
No new users and it just kind of faded away and it hit the dust, right?
He took some time off. He took a couple months off literally just went ghost, right?
But because of the connections and because of the brand that he built for himself personally on Twitter specifically web 3 Twitter
Two days ago. He actually just launched a new product completely different products new product and the timeline and his profile in this engagement
Engagement went 10 times more crazy than it would have ever went before right?
Which I don't know comes to show that I guess before this um, I guess this is social media in general
But before even like this web 3 niche like community has really propped up. It wasn't really possible to do that, right?
I feel like there's a lot more leniency and a lot more reliance on the brand that you built for yourself personally
So just then like build cool shit, right?
You're not stressed too much about having to keep up with the day-to-day engagements and interactions. But yeah
Yeah, great. Jamie. I agree with you. All right, you want to jump in Mark? Yeah. Yeah
Yeah, definitely, man
What are you saying like, you know when we started pop ex like the backers that were with us and still with us now
It took us about two years to find our feet and we pivoted quite a few times and you know
Obviously like everything moves fast as well
Um, and literally over the last month we've um, you know, we've got a global merger happening
We've just signed a 10-year deal with live nation
And if you'd have asked us three months ago
You know like oh, you know, how are you going to pull this off even at that point?
It was like, you know
We had to go kind of back to investors and not not for money but for kind of advice really and the community is just so
and I think the difference is and
turn from kind of music background where again, it's kind of hard to break in and you've really got a kind of
You know fog to make your mark
Everyone's got like a collective goal in web3 like, you know, so many people have told us that you know
Bitcoin isn't going to work and you know, this isn't going to work and I think people have really got together and uh
You can you can see the movement happening and I and I think that's what excites everyone
And that's what kind of builds the strong community and it's why everyone's like that at the moment
Yeah, no, you won't go on you've got you raise your hand so
Tune in yeah. No, I like what everybody's saying. Um, you know, definitely the power of the community
With with that being said, um, does anybody remember the the uh TV sitcom?
Community, uh, and if you've followed the story behind it, I mean there's there's a great
Kind of uh use case as to how powerful when you put a whole bunch of like-minded people together
How you can you can drive change?
uh, and you know if you know the story of
community
it got dropped by nbc and then got picked up by yahoo and uh
Now it's on killing it again on netflix and you know, they're in the process of making that movie
So, I mean that's a good example
um, you know, the other thing I just wanted to add real quick is
for me when I think of beyond the token, um, it it really um
Encourages me because you know
tokens and and meme coins and stuff like that is just one use case of crypto
And it's the one that's very quick and tangible for people to kind of uh, wrap their head around
I'm for me it's it's
You know people innovate during the bull runs and they bring new projects and um, because the cash is there the investors are there
But the bear markets are good ways to to look to see what gets battle tested and what's could potentially thrive in an upcoming bull
And as a result of that, you know, I look at some of these projects that are going beyond just token sales and things like that
They're actually trying to build in
real world use cases and and utilities I was talking with a game earlier today about them not even raising, uh,
cash or capital around a token sale
um and that they're actually innovating through other means and uh
You know, so they reached out to us to talk about it and that's what makes it very encouraging for me because now you're removing a
layer of complexity for for new people coming into the space and uh
For me that's that's what beyond the token means
Um and great great input, I love it what you said about the bear market
um as battle test tester, I think it's
You know, it's it's it is the environment where you have to go beyond the token, right? Because you can't rely on just
You know, uh that asset as in in terms of speculation you have to read find
Your use case and your utility and we've seen many fail with that like many came up with promising promising utility
During a bull market and then we're not able to deliver on that or to to to really meet the expectations of
Everyone that was supporting them. So I think that's yeah, that's a great
It's a time to build as well robin, you know, it's like
You need the bay market because you need to experiment with stuff and like if it was just bull all the time then like, you know
These people wouldn't get removed
I think the people that have come like through the bay market now have kind of made
Like steady progress and it's still grinding, you know
Haven't kind of like wasted their funds and you know
They are the people now in the ball and hits they're the ones to watch
You know is easy to kind of jump in when everything's good
But if you can survive when it's not so good
that's when
the real test comes
Yeah, hundred percent
Hundred percent that's when the real test comes and yeah like surviving that the bear market is actually that should be the first and most of
Of every project, you know, like if you can do that, okay, you know, we've got something here. Um
Great I see hooligan joins. How are you?
I'm doing good, man. Thank you for having me up. I appreciate it
Great stuff. Great to have you on I'm Michaela as well
Hey, nice to be here guys. Nice to see you again. Just trying to get kind of caught up with the conversation
Just wrapped up a podcast, but i'm glad to be here
Yeah, yeah, I know you're you're a massive community support in the camera, right?
You love I'm a maxi. Yes. I'm a community maxi
I'm a community maxi
So, you know, this is this is your topic beyond the token
Not a btc maxi not an ethereum maxi, but a community maxi. That's that's what it's about today
Yeah, good. Um
Oh, I was just saying I love it keep going cool. Hey jan, how are you?
What's up, you know, I'm just out here in these streets, um, i'm actually I went made the mistake of going home to my hometown in tolson
And we're under a tornado watch. So I don't know what it is
I'm constantly like whenever I come home, it's always some inclement weather
But hey i'm rocking and rolling. I used to chase these suckers back in the day. So
I'm excited yet a little concerned but hey we here
I'm a bit concerned now as well with your tornado watch. I didn't expect that jen
Yeah on your twister tip
You know, hey i'm here for it
You know, there's actually another twister like a remake coming out this year, which i'm super stoked about too
So we're gonna see
We'll see I need to then you put the token on the blockchain token as a movie
That could be a really good idea i'll be down to work on
Cool. Yeah, I would love to to hear from from anyone here what they think how
How we can get rid of the noise of tokens during the bull market. Um, you know, we know during the bear market
It's it's a great
Fasting environment. We see projects kind of thrive that have like real use case real real utility
It's actually the bull market may be a challenge
to to really show the true power of
Of app tree or is it just going to amplify? What do we think?
Well, it's you can't uh, you can't suppress it. I mean pepe
bobo like
Whiff and everything like memes are I think definitely
Very few people except for like the the meme degenerates knew that they would capture this much mind and market share
Um, so it's less so it's like yeah, there's there's no value in the tokens and they're useless in their memes
But it's kind of like you just got to ride the waves
um and people want that those cheaper easier dopamine hits and
So it's kind of just you know
positioning messaging and partnerships and kind of the go-to market for
Whether it's like tokenized assets or like game fire, whatever it is
Um to kind of cut through the noise and kind of show why your your project. Um
Project our company
Is making like tangible adding tangible value to the space and the users and more importantly finding your users because
I think a lot of people are like, okay, we have this great project. Everyone should love it, but it's like
This doesn't work that way. You can we we've seen time time again. The best tech does not win out
So it's got to be finding your users and building a product that caters towards them and adds value enough for them to exchange
Their time their money their tokens
To it whether it's tokenized horses or like a new, you know, multi-chain aggregator, etc
To kind of add to kind of add on to that, you know, it's it's interesting because I I feel like a lot of projects
Get distracted by the shiny new coin that comes out and everybody that follows it and so
a lot of times projects will shift focus on their marketing efforts and
Kind of chase that low hanging fruit in a sense and and what they're doing and they don't really realize is that they're
They're the long tail effect of what it's creating for them as a project, especially if they're focused more on
utility and and real world use case
Um, they're they're basically hindering their growth and they're starting over
Yeah, i'm i'm always a fan of if you build it they will come
because like-minded people have a way of
finding other like-minded people like them and they're attracted to them and they seem to find them and
You know a lot of times it does take a little bit of effort to stay strong with your marketing and and stay strong with
Your your ethos of what you're going for
and sometimes you get rewarded for it and sometimes you don't but those projects that do that are the ones that will thrive and
Succeed and have that longevity
Yeah, man. Totally. Totally. Jayden, man
I know you've dropped a collection and like you're kind of a live streamer
Do you want to kind of tell us about that and like how that kind of pays off?
I think Jayden requested to to speak but let me let me check this out
Maybe hasn't seen the
Jayden you're in we're in the house again
Um, wait, could you guys hear me right now? Yes, we can hear you man. Like Matt was just asking you about
How you were sharing your creative process of uh, for instance an NFT drop with your community. Can you share something more about that?
Yeah, my bad. It just completely booted me. Like I think um,
I clicked another space by accident
And then I started listening to the recording and then i'm like damn now I gotta join this again
You know, whatever twitter glitches, uh, but yes. Yes. So I did drop a collection. It's called raver realm
It was a couple months ago. It was about three four months ago, and it was just my idea of characterizing my music. Um
Basically like a music pfp collection, right? I had nine songs and I turned them into
characters and
I guess the reason for that right? It was very interesting right because I could have easily dropped my songs as
Simply nfts right for people the community as well
I saw a shout out to eon also who i've not talked to in a long time
But he has one of my ravers on his profile picture, which is the comeback kid
But I could have easily dropped it as a song, right?
I've been thinking about this a lot and I saw this tweet the other day as well. Whereas um
We can use this technology for a lot more use cases than we could imagine
The use cases that the majority of the public are going to use this technology for
Have not even been discovered yet, right? So like thinking about that concept
How could I um, obviously like I utilize creativity in like drawing the art or making the music and stuff
But how could we uh, you know use creativity to uh, use the blockchain in cool unique ways, right? So for me that was basically
Having my songs out there as nfts and the characters evolve as the streams on spotify and apple music go up, right?
So if a song goes up on spotify a thousand streams the character as the nft levels up, right? Because of the yeah, that's don't that's don't
Yeah, yeah, I appreciate it and like um a lot of learnings from that one is that um
You you spend it takes a lot of effort and it takes a lot of manpower
And developer effort right to make those things happen
And the result of people like viewing it as a cool thing is not as high as you would think
Comparing to the manpower that it takes to create those things. So maybe like in the future, right?
We're going to need a lot of streamline ways to make these type of activations happen, right?
But I think um
That was kind of my thought process in entering into this collection
How could I use this technology and like to just be another faucet for my um for my creativity? You know what I mean?
Yeah, so like you know, you're the kind of innovator though, you know, there'll be uh,
Definitely like really simple streamline ways to do that
There's like someone told me once about the vinyl record
Like when we invented the vinyl record, they just used it to kind of read off people's willing testimonies
That that was it and then like it was like years later until someone went we should put some music on this
So yeah, i'm impressed. I'm impressed with the vibe there, bro
Yeah, that sounds a bit like uh, nfts and putting music on there on a g-pack
Um, not like with the with the vinyl
I don't know if anyone's done like wills as nfc yet
But you know full circle, bro
Yeah, I love it
I love it
Jaden what you're doing with um
Sharing it with the community and see what's what it what actually kind of use cases might come from it
And I think like what's that like that's that's kind of the innovator's mindset, isn't it?
It's like, you know, it's there's no fixed way of using this technology
You know we did yeah
You know they you could kind of add to that way when you do collaborations with different artists
Like everything evolves, you know moving forward. That's like literally one of the coolest use cases I've used for a while
Yeah, and is that like just a question jaden jaden was those were dynamic nfts right then I guess
Yeah, those were uh, those are dynamic nfts exactly and how would uh
You know, how would they know like how would it read the data of the streams?
It's like an api that goes to the to the metadata or like do you need like someone like chaining to do it or I don't know
Yep. So basically we just um, obviously if my developer was here he could
Talk about this in a way more high level than me, right because I didn't develop this but
Essentially, we just aggregate all of the data when it comes from spotify apple music soundcloud youtube
Into one document and then every single week. Basically, I just manually go in and then if it meets a certain threshold
Then I basically mentioned to the developer we have to upgrade this nft which obviously isn't like
Ever changing so so much, right because our milestones are like a thousand streams five thousand ten thousand a hundred thousand and a million
Right, so it's not going to be changing every single day, right?
So we've done it, you know every single week, even though I check my streams every day, right?
So whenever one of my songs hit a thousand we can go ahead and just update the the metadata
Cool, yeah, I mean I guess you know you could at some point automate a process, right?
So if it gets enough traction and you know, there's definitely ways to to to automate it
But like that sounds really cool
Just I think the fact that you just you know accomplish that
And that you went with the with the with the id
I think that's great. I mean that's really what's what's more than just you know
Um distributing a token I think
and making use of those
uh those types of
innovative
innovative sides of uh of nft's or
digital assets
Yeah, I think it's dope and I think uh, I would love to see more artists do it. But obviously like
Wait, sorry, I think you cut off I think you cut off there matt
You're on mute Matt
But uh, yeah regardless like
Yeah, I think it's interesting. It's just it's just difficult
You know what?
I mean because it's like now you have to pay a developer right like a lot of money in order to get this cool type of
Innovation within your own project and stuff and like I completely understand
why artists even including myself if I had to go back in time wouldn't want to do that right because it's like
We just want to put out the art if there's a cool way to do it
That doesn't cause us a lot of stress then for sure we'll do it, right?
But then if it's going to cost us a thousand thousands of dollars a lot of manpower time and all this
It's just like man like this is it's like we're using crypto to make things even more complicated rather than to simplify our lives
Right, which is a whole other conversation
But I do have to uh, I have to hop off for a meeting right now
Because I think uh, I mentioned to Fred who reached out I could only stay for 30 minutes
Yeah, yeah, that's fine man
But I appreciate you
I appreciate you
It's so good to be in this space and it's so cool to see a lot of friends here
I wish I could stay to hear you guys's takes but much love
Yeah, we're really happy to have you on and you know come back any time
I see you joined. How are you doing?
What's going on homies? How's it going?
All good, all good
Good to have you on
Same good to be here. So I kind of got the gist. We're just sort of talking about music and stuff
Yeah, well kind of like me like obviously popax is uh
a raptry music, um
Mostly foremost but also entertainment
And but we're just talking about anything that is beyond the token when it comes to that tree
What are you doing dig it you've got an nft that you launched collection or so that um, yeah, I mean I got a bunch of stuff
Um, i'm i'm a musician. Well, I like to say I experiment with sound
um on top of that I also do art and
I've run a I also run a company
Um that is trying to bridge web 2 and web 3 together
So I guess that's beyond the token as far as that goes
We're going to be doing a virtual space
uh with education and a gallery and
Probably some sort of music space as well inside it
We got a lot going on
Yeah, I think box could you share some of the things that popax is doing?
Beyond anything beyond beyond an access pass or a token like the things that you guys are doing with festivals
Um, yeah, so
Yeah, cool, man. So
Yeah, we've um, let's say we've partnered with live nation. Now. We're going to be doing a daniel festival
This year's like one of the biggest rock metal festivals in the uk
Now we kind of have to find a way to get you know festival goers
Um, but without making it too complicated
Um, so we've partnered with uh pixel links and we're doing like a pokemon go style
Kind of a game at at the festival
Um, what this you know, what this does is creates an advertising space that didn't exist before
So you're actually like raising money for the artists promoter labels like the whole ecosystem
it's it's really kind of resonated with them because
They they know this is coming
But it's presenting it in a way this easy for
Festival goers to kind of get involved and fans to get involved
and I and I think the biggest challenge of like
Converting people to web3 is going to be making it like making it seamless
So yeah, wait, that's that's kind of what we're doing and obviously like to
sponsors is a massive
Like a kind of appeal because like the top 30 bands have got over like 900 million followers on socials
You've got live nation socials
And then you know
We want to partner with as many web3 projects as we can if anyone's got anything going on
Hit me up like because we can put your activations in a field
With over a hundred thousand people in it and kind of start introducing them into the space and into like cool new tech
Yeah, I love it that's nice
You know, it's wait what you just touched on, you know developing or creating
New advertising space mark that is something, you know that definitely goes beyond the token. Um, and it's like
The same as like jaden sat earlier. It's like there's so many use cases that we actually haven't explored yet. But
You know, they're they're ahead of you know, that's like from music side is like musicians are creative people
like that's what i'm excited about is when
We make these tools easy enough and dynamic enough for them to use like what are they going to come up with?
Like obviously like we've come up with some cool stuff or jaden said then
Really cool as well. It's like, you know, I kind of seen that as that could be the new gold disc
You know your songs are tied to nfts which evolve and when you've evolved so far
You know instead of like getting a gold disc and a platinum disc you can like kind of track it that way
but yeah, it's it's going to be um
I think the next year or so is going to be really interesting when kind of all these like
Like like kind of bigger acts kind of get involved in this and it becomes kind of more natural for them to start using it
Yeah, exactly but also like I think you know what we see with
digital assets is
You know, we're kind of moving away to call everything an out of d
So we're kind of moving away from this idea that we're that we're just issuing tokens
a lot of the
Which especially in the music industry I remember that
My first music nft was actually an album of kings of leon
um, they they they launched an album on
On hope they just did it straight on open sea and I was just like, okay, you know
This is probably a piece of history now, you know, i'm happy to collect it
so like the entire collectible space is kind of a space beyond your token because
You know people don't really
Whether it's a token or you know a fiscal item. It's just like I want to have this piece of
you know, my favorite musician or
You know my favorite band or whatever
Their their thought process is not surrounded that it is a token, right? So I think that's that's great
What's up
Yo, uh, I just wanted to say I I really
Man, that's a great idea. You know, i've been listening to jayden for about a year, but I didn't know that that was the
The process and everything that he took with his music, you know me being an hip-hop artist
And there's also other people doing innovative things, you know, like movie c
sending out the
CDs but the cover is is an NFT when you click the
You put the qr code on it. So, you know just things like that and me being a hip-hop artist in the space
I'm trying to give back to the people that support me and creative ways and like you said, that's a very creative way, you know
I i've been dropping a lot of mixtapes every week, you know, sometimes i'll do one sometimes i'll do multiple ones, but
I've been um, i've been on this mixtape path and uh, you know, that's what i've been doing for
You know for about the past year
And that's that's personal, right? You know the mixtape vibe is like
It's kind of a personal touch. You feel a bit you feel close to the eyes and you know, and it's the same with I think it's
developing
Like the kind of NFT thing through that as well
So like you're growing with the artist you're a part of the journey you can like visually see
kind of where it's going and you're almost kind of like
you know gamifying
Game of finding joining artists and taking the journey with them and you know, that's why you know, that's what it was about
Kind of years ago when artists had more control
Right, and that's what it's about, you know
I'm using samples that i'll never clear i'm using sounds that i'll never be able to drop on all platforms
But it's something that I created because I like that specific sound in that specific spot
You know, even though, you know the beat i'll never clear, you know, whatever it's not like that for me
It's just i'm creating a sound and i'm keeping that mixtape vibes, you know
Yeah, it's real. It's true because that's what I grew up on, you know, that's like little wane and like, you know squat up
And houston texas there they used to drop, uh, you know, switch a house and the original screwed up click
They would drop mixtapes as well in other people's beats. So it's just something that was raised on as well
Yes, it's kind of similar the dance world as well. Like the kind of like white label stuff
Where you know, like say you didn't have to get clearance
You'd have to speak to label it was just you expressing yourself using like the influences you've had and
Like that was the thing that really got people kind of like hooked into kind of like early dance and stuff
But again, like, you know with samples and everything kind of going on on chain and you know
There's no reason why these people won't get paid
When when you like include this stuff, so
Why would they not clear it? The problem is now is like, you know
They don't clear stuff because it's paperwork. It's time
You need the connection and then they gotta like monitor it
So they can't just clear stuff for everyone where it's like if everyone samples on chain, you know
When it gets used everyone gets cleared. Everyone's happy like
Had to get cleared like they never don't clear it
It's just having to go through the right channels to get to people
like we've done something like Fuji's record now that's taking like nine months to clear and
You know, they they want to they want to make money
They want it to go out
But there's no like easy solution to kind of monitor the monetization of this stuff
You're getting plate and like you're not gonna you know, you're gonna be happy
Because you get to use the stuff they're gonna be happy because they're getting paid
It's when when it's just at the moment like because it's not on chain. There's there's no solution for that
Right and at the end of the day, I always say this I want the people's
Sounds or samples that i've used to get paid. This isn't even about really, you know
I say this I want people to listen and feel my music
So this is just a me a way for me to express my you know this and they can just hear it
And you know, i'm not even trying to sell it or make money
It just so happens to be on the train you have to you know, incorporate it in that way
So I do the 101 thing I drop the 101 and you know, it's just like you said
It's like I want but at the end of the day, I want people to know that I want whoever i'm using to get paid
I'm not just trying to like steal it from people because I respect these these artists that i'm using
I respect these samples. I respect these sounds they're things from my childhood
He man, you know when he man shoots his sword at the cat and it makes that sound
You know, I mean a whole song, you know, i'm saying I made a whole song about that
Like I have the power in the beginning, you know, so like, you know things like that. It's just dope to me personally
Yeah, and you know like
It's not it's not the guy that kind of made that sound is that is like stopping that from happening
It's the middleman that's kind of taking the art
Like literally fuck the artists and like, you know owns all this shit
and you need to go through them because they need to negotiate for you and it's like
That you know that that's going to stop
You know that infrastructure was built in like 1939 and it hasn't changed like
labels that kind of promote and help
call for then like
Massive hedge funds buying up tracks and like utilizing people's art just to kind of make massive amount of money
Like that's that's not art. That's just you know, suppressing the community
And i'm wondering about do you think like on chain is going to to start making a difference in that relatively soon?
You know, is it is it really a dark battle uphill?
Well, the problem you've got is like the catalog this
You know, it's going to be hard to get
Get people to release it. I think
the time when
It's it's going to get a little bit easier is like like I got this kind of theory about
there's a
There's a format of music that doesn't exist at the moment that we're going to need
So what I mean is like with ai gaming and like when ai movies start like
Every time you watch it or play it it's going to be different
So you can't just stick like a wav or mp3 or a set song over that
So that means like you're going to have to put the stems back into ai
To like make the music exciting make a speed up make a slow down when the game slows down speeds up. So
Like publishers are definitely going to have to start releasing collections if they want to monetize
Like that music like within that kind of new realm and
I think at that point then
It's going to be really interesting because whoever's kind of first through the door with like a huge catalog
Of kind of like well-known songs that is adaptive for ai
like when people are being creative that you know, it's a new it's a new medium of music that you know, we haven't seen yet and
We've learned from before
There's no way people are going to sign the same deals and kind of get screwed over like they did before
They're going to put their foot down. I think
I mean that's interesting
The ai component and are you saying like things will become like more personalized in a way where?
I would see something totally I would experience something totally different than you for instance
Yeah, I was actually speaking to someone in new york just building
Building a game that it's a bit freaky. It kind of like scans all your socials
And then like kind of reacts to how you're playing your heart rate
And it'll show you something from like holiday you've been on and it'll say like we've been here before
You know, you know here I know
But as soon as he said it to me, I thought well, yeah, like that's cool
But you can't just put music over that because music's like set
So like if you're playing the game and it gets scary it gets exciting or like it chills out and slows down
You need the music to be adaptive and the only way you can do that is putting the actual stems
Unmanipulating the stems which like any producer can do in the studio, but it has to be in real time
You know, there's a new a whole new medium of music is coming in. Yeah, just
Some sound to think about
That's just a little bit of a mind fact, man
I did what you know last summer
Yeah, well, I think that's uh, that's super interesting what you just said like that that
And I was wondering something very similar like will
Will we really appreciate?
the one edition of something or
You know mix taping is cutting into that direction, right? Like it's like you're changing something and you know as someone might
like someone someone might have a preference for a specific
a mix table of
specific songs and
You know that that's different for everyone
Right. So but I think I'd buy you like
You know by doing a mix tape you're putting your
Your kind of stamp and your expression on something
So there'll be like a coherent like vibe through it like, you know, if you're into someone's mix tape
You're probably going to be into the whole mix tape, you know
You know if teaso drops the track shit loads of people listen to it because
his his vibe
Is appealing and it's the same with a mixing thing like even now i'm kind of downloading the sample for the heman sword, you know
Yeah, great, I think I think though like
You know, I use spotify a lot and it has a dj function for me and it basically is kind of
What was it before your weekly spotify was like personalized playlist based on?
What spotify believed that you lot that you liked?
Actually, if they would manipulate
This the songs themselves they could actually even more personalize it to me. Is that it's that kind of what you're
Alluding to uh, not that
Did you have to manipulate songs kind of?
Yeah, i'm just like kind of going to kind of like tempo intensity
Like dynamics of the song to go with like visually what you're experiencing on the game
You know because it's got to be adaptive
I you know, I I don't think
I I don't know where the songs are gonna alter for everyone's personal taste
I I think these
You've got to kind of give respect for like people that create stuff that
It's just great, you know, they're great songs and there's a reason why so many people like them. I think if you
Left everyone to kind of come up with their own vibe
I don't know that sounds like chaos
Yeah, it is but it's kind of what they were
I believe what they were thinking of to do in Hollywood
They were trying to get you know, just enough footage of one actor
And then AI would just generate
Basically, you know, we just plant the actor on any kind of movie set and um, you know
Do whatever the script tells them to do basically
Um, you know, and if you it's not very far away from doing the same thing with with just music
I would say but yeah, that's crazy
Game of silks, I want to I want to know um, I want to hear from you like
You're what you're what you're actually are you building a game?
We're uh, basically tokenized uh tokenizing a 400 billion dollar industry, which is thoroughbred race horses
Kind of like real world assets of the actual living breathing horses that race in the us and in canada
And you buy an nft of the horse and every time that horse wins you get a rip
Um, you get a royalty based on that horse's winning. So it's cool. Basically, it's it's you know
It's like a little bit of game fi
Fan we wanted to bring ownership to fantasy sports and there's a lot of great
companies that are doing that different ways, but um
They don't offer like true ownership, right?
um, so this is something you can actually
get the prestige of the sport of the billionaires and so
Just kind of a cool fun twist on game five worked
Really hard to get, you know partnerships with new york racing association, seratoga and stuff. So
um, we're all for cool applications of web 3 technology whether it's music and
Um in game assets, etc
We just you know chose to uh play a game that's of the actual horses
And so it makes it a little bit more fun when you watch it
Yeah, man, I mean it sounds fantastic. I mean it's like I mean the concept of
virtual horse racing I
You know, I fully grab grasp, but what you're saying is instead of doing something virtually we just actually tokenize these horses
You own a piece of the horse kind of
Yeah, and the biggest one that's been out there like crown and everything that's cool, but it's algorithmic
Um, so it's kind of just like rolling the dice and so
Wanted to give a little bit more edge to people
That you know, it's it's it's kind of a poor dose of you know
What it's owning your rights as an artist or owning owning your destiny a little bit and you know
You like a horse you like the breeder, etc
And obviously a rich person that goes back a couple times a year with some friends isn't isn't super in the weeds on that but
it's it's a hell of a great conversation starter when you're at a business meeting or just any time out to really stand out and
very very few people because it's it's you know hundreds of thousands of dollars to own and maintain these these horses and
It's kind of like the first thing someone does when they make 100 million
So you can do that for 500th of the cost and it's uh, it's cool
And so we're you know, we we've gone hard on the web 2 side and are you know
Expanding a lot on you know partnerships on the web 3 side with people that are also doing innovation and providing true value
From assets to game 5 etc. So
Is this one is this one to one with like the actual race sense? So like you kind of yeah
Yeah, and it like is is that like gambling or how you know, sorry go technical
Have you got around there? Is it like a gambling license needed for it?
really hard
Basically, we've got like a pretty rock star team and and are one of the main owners
He's he has a stable of horses and his big enthusiast and worked in tech for a while and then other
One of our new president had worked in gaming for quite a while
So it was it was a look it was it took a really long time and a lot of regulatory work to kind of get that
royalty payout
And made more importantly the data feed partnerships. So yeah, it's um, so when you've got that like because i'm assuming it's like it's just
Uh kind of digital asset. Can you can you then implement that to anything else under the same license?
Um with it with the uh, the methodology methodology we've taken
Stay tuned it's possible. It's it's a lot. I gotta I gotta inbox you
Yeah, it's cool
Because when you actually own the horse that does actually beyond the winnings like when it's ready to retire something when the horse breeds
You actually do get a stud fee
Um for when it breeds and that's like a big big industry
But yeah each each industry has its
Hoops and and and jumps, you know, it's it's it's similar
All the horse analogies. I want to I want to own a piece now guys
Drop me the link
I want to link in bios game of silks
We just dropped our season two some new horses and we we pay off with the saudi cup and dubai cup and uh
We're all we just expanded to canada, but it's kind of like you guys we're talking about it's uh
It's got all these gatekeepers. You got to jump through whether it's the labels or
You know the data the the people that own the racing space. It's it's a very
Kind of like actually think about it because I do concerts, too
There's there's a lot of similarities because it's kind of a good old boys game once you get to the very top top
which is similar to the music industry, so
You got to kind of play ball with the with the right ones and then and find the ones that are
innovation
We we donate we have like a whole non-profit aspect so we actually help like retired hit resources, so
kind of yeah
cool, why are you saying bro?
I mean that's piece of everybody. I got a quick question man. I was um
I live in Maryland here in the united states and then near dc and stuff and we have a um
We have a horse track
That i've been to a few times and I know some of the uh
It's a long story, but I met one of the um jockeys and the guys that takes care of the horses
Through my travels in the music industry and stuff and i'm curious if you are like working with any local, uh
Horse tracks to try to like market this wear three project to some of the people that are there
Like physically maybe doing some events like speaking there like is because i'm just brainstorming right now
But I really like what you were saying man, because it's like it's kind of like crypto kiddies
Like after someone buys your nfts and they race their horses
They can then breed them once they reach that breeding stage
Like that's a whole another. Um
Way of like monetizing and adding utility and like ways for the community to engage man
so back going back to like talking any local like horse tracks anything to try to like
Push this off the ground even more like just just a question. I'm maybe already doing it
I'm just curious
Yeah, we we we definitely want to do more of that
We were partnered with naira, which is the three biggest the basically new york state
racing association the three biggest tracks which is
Saratoga is the most known one and then aqueduct and then belmont stakes as well
Um, and we do a lot of stuff with we're partnered with fox sports
Um, so they're obviously huge and so like tv ads and then on track with fox sports tracks. So
Yeah, you know, we do meet irl meetups a couple times a year
uh, we actually just gave away like some
Basically tickets worth fifty thousand dollars to our holders to a couple holders to the kentucky derby box seats and stuff and so
Well, I yeah, we we just expanded to canada. Uh, obviously uk it's huge especially with the unis and stuff there
Um, and we so we love we love the uk all in box. I love the people might have just jumped in there and thought like
music horses
Yeah, it'd be great to bring that together because you know, I personally I i'll help on the go-to market team
You know like bringing that together wherever it makes sense and be cool and stuff and kind of that more I think the
People that are go to the races, you know, and obviously
But a lot of people I think like it i've seen even like money twitter and stuff like
you know lambos mansions, but like
If people know how like the real people that are moving pieces on the chessboard
Like owning a horse is kind of that thing that you can't be you can't fake that kind of wealth. So it's kind of a
cool thing
Oh man, I don't even know where to begin so in a nutshell man, I got into crypto in 2014
Um, I am a college graduate. I'm a professional musician. I got a record deal when I was 11
I've toured with ltd, which is a
Billboard charting r&b band. I recorded an album with them
Retoured with them. I also got a record deal from the Wu-Tang Clan the grave diggers. I'm a producer
I'm a guitar player. I'm also a blockchain consultant. So I run my own business
I do a lot of shit man. I I just got a fellowship with the global dca, which is a crypto
regular regulatory firm here in dc. So i'm working with regulators and
Politicians and senators i'm going to events and i'm like also a dj and i'm doing like web3 music
I'm doing I got a hip-hop album coming out
Um, I speak at conferences. I travel i'm really well known. I speak on podcasts. Um
I'm a big ass web3 like social media influencer, man. I mean a lot of people
Love it amazing
Um cool guys, I didn't I didn't expect beyond the token to go into horse racing
A game game of silks. I want to introduce you to some of my friends, man. They're doing what y'all are doing in the horse
Kind of like horse racing field. They're doing what you're doing in the nascar car racing industry
But it's web3. So I should link y'all too. So y'all can kind of like
Share some of y'all notes and like work together not work together
But just you know, just look at how each other's blueprint and roadmap so y'all can work smarter instead of harder
You know what I mean?
Yeah, yeah, we're we're always down to cloud with people that are
Adding value. It's called be nice productions
I think and then they're doing something with the daytona 500 coming up where you buy the nfts and you get access to like the vip
Sweet lounge and like I could go to the race and get the meet and greet drivers and stuff
So i'll dm you when I find that when I find the attack and stuff
Cool and we actually are doing we do uh pay out of the royal ascot week in england
Um, so not not all the england races, but we did expand some overseas to like saudi dubai and that
I got I got I got a little too liberal. Yeah, I mean I can sort your idea
Sweet sweet. Yeah, very a lot a lot of cool exciting stuff. Uh, everyone's working on here
obviously layer one, uh layer 1x and
You know banner chain and you know, just bringing adding adding utility and ownership is what's all about good stuff
Really log it bloom. I saw you uh, you just joined
How are you all good
Bloom my man
Loomers is that for me
No, we can't hear you. Yeah, we could hear you you just have to uh, click
The mute button the mic on mic on off. Oh, yeah, great. My bad. No, my bad. Hey, thanks for having me up here
I'm doing great. Yeah, um just been back-to-back meetings. This is bloom one behind the account
so i'm the
founder of bloomers and uh been in meetings all morning, so I I missed uh
The first part of the space so I you know got to ease into the conversation, but happy to be up here
Good to have you on good to have you on
Group d you're you're raising your hands
What's up? Yeah, I had a quick question
So yeah, i'm gonna be doing i'm going to an event tonight
I don't know if any of y'all are familiar with the dc area
But the kennedy center is like a really big venue music venue and my home girl
She just got a resident artist of residency, um up there
As a performer, I guess in in-house residency or whatever
So tonight's her debut performance and what she's doing I posted it in the chat at the bottom
She's using like ai and music and she does a lot of web3 crypto stuff
So I know she's going to be you know, somehow tying this into web3 stuff
I i'm curious if y'all are doing anything with um with ai
And music because and then um just tying this back to that event if y'all have any questions
Maybe I can um bring them up to her when I meet up with her tonight
She's a good friend of mine's she co-founded the crypto tutors and she speaks at a lot of the events I go to
Globally so, uh, yeah, I just was curious about music and ai. What are y'all doing with it?
Yeah, good question kook mouth
We got kind of two angles and the first ones were like live events
so like we're using like geolocades and
kind of like apps to find out which
Um, which acts everyone's watching kind of like a moneyball film
Because like, you know
festivals book
Like the big acts and then the festival kind of sells out and then all the smaller acts are just kind of brought on from like
Well managers are saying or like a little bit of press or a little bit of bullshit
But you know what you can actually do is see the acts that people are actually watching
and then you could kind of construct the festival for like a lot cheaper with like
you know like a with uh
With smaller acts unlike the other thing is like our partners. Uh pixelings
Like uh, they in with like demos. You should check those guys like they just done the black mirror thing that was in time square
Yeah, they're doing some really cool stuff where people can kind of upload samples and then ai create songs and then when they get used
Like um people, you know people get paid the royalty rate for the samples that the ai uses
And and that's it. Yeah, that's that's the two fogs we're doing, man
Hey, yo, that's a beautiful idea. I never thought about that but like
Somehow tying the original sample into the ai so whenever it's used
The in the person spinning, you know, kind of like where ai these apps first came out
You had to buy like credits and shit or whatever just to use one
So basically that revenue from that
Could go through a smart contract and go directly to the creator's wallet address. You know what i'm saying?
Yeah, that's exactly what well we're kind of doing and
Like so we're putting on somewhere in camps as well. Um all over the world with uh, like abby roe miami
um tiley out in the uk
not in hill uh universal and uh with these summer in camps like
the like melodies and the
wherever samples wherever is created that doesn't get used
It kind of goes into a bank and then that's going to get shipped off the pix links and then people who kind of you know
don't write like
Songs in in a way as like kind of writers do maybe they're kind of just talking to ai or kind of giving me
Giving it prompts. They end up using like this these kind of little samples
Creating music and then a percentage goes back to the artist
So even the stuff that like doesn't make the track you can um, you know
you can get a chance to use again and it goes back to what i said earlier on like when these publishers like
Release like we've done a big deal with some publishers to get like stuff from
Everyone from like two packs of like beyonce like literally some massive tracks in there
And they already told me the idea now to release the stems
Unlike because eventually it's going to happen anyway
So, you know, they need to get on top of it and monetize it and kind of learn from what's happened with
like kind of the art side where
AI is just stripping so much out of like adobe or whatever kind of like the catalog of art there is out there
And those artists aren't getting paid because they haven't reacted but i think the music industry got burnt last time
So so they're like, you know kind of getting on top of it a bit earlier
Love it. Love it. Matt
Yeah, I got another question. You mentioned something. I was sitting over here writing my notes
So you mentioned a publicist so my my next question not to go off on the tangent
We can tie it back to what we were talking about. But like
Are there any prominent web three?
Publicists and I mean like not not just kind of into it
And is there anyone that we all know of as you know
I figure we all in this room all in music web three somehow
Do y'all do we know anyone that's like a really well-known web three?
For the most part publicist like is there anyone
I don't think there's one out there yet
But like, you know, as you know, the problem is is like
Like publicist is a successful on kind of back catalog and re-singing
You need to kind of partner with
You know and already out there publicist who's got that catalog like I think I can tell you now
It's like we're partnering with Notting Hill. They you can check them out online. They've got like 25 000 pieces of music and
You know, it's this isn't like kind of taken from publicists that are there now
This is creating a new income stream for artists and for the publicists and for the labels
So like there's no reason why they don't engage in it
and you know, that's like for us, that's
That's kind of what we're about is
It's not about kind of being disruptive towards like income streams that are there already
It's about like adding adding more, you know
Giving people more of a chance to make money and like kind of opening the scope
Cool love it mouth
Yeah, let's let's wrap it up for this space. We have a weekly space every week guys
So this conversation was really cool. I think
If you just tune in late make sure to to listen back because there's I think yeah
There are some things dropped that we didn't expect
to be dropped in this space
but I would say make sure to
to check out we've got some announcements coming in
the next few
weeks that are really I think
We could say big but maybe big um, but we don't big bit
But we also run this space every week same time. So hope to see you next week and um
And thanks everyone for for joining
Thanks, guys
Bye, Tom. Thanks for hosting