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NFTea with Chimpers: How to build an IP
Recorded: Sept. 5, 2025 Duration: 1:08:27Space Recording
Full Transcription
Thank you. I'm back to see you in my life.
Good morning, you're so a toy of love.
It's just a fucking new song.
And I did.
All the days, it doesn't get hit.
I'm so into a place of desire.
That it's forever you love.
I'm so glad you're in the cold, cold, cold sky.
Good, sweet, beautiful, cold sky. Good, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet, sweet I'm not going to be a blue light, but I'm not going to be a blue light.
I'm not going to be a blue light.
I'm just thinking of how you're going to be a blue light. Thank you. It's time to make a call. It's the dream you're in, you're almost a century.
It's the dream you're in, you're almost a century.
It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century. It's the dream you're in, you're almost a century.
It's the dream you're in, you're almost a century.
It's the dream you're in, you're almost a century.
It's the dream you're in, you're almost a century. It's the dream you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're in, you're The soul of God I've ever done The dream of technology
The way the world is easy
How about
The cross that falls around you
The love's of freedom paradise
The energy's of the peace The arms are free and calm down The edges of your feet
The body is a whole bunch of iron
The wind is a little bit of a sight
How tired of the air to the wind
How much is this in the sky
The energy is a little bit of a light Thank you. so
gmgm everybody and welcome to n, the best time in the week.
I am sitting here, standing here at my new desk in a new country with a cold matcha latte.
And I'm so happy to speak to everybody today.
We see some old good friends that haven't tuned in in a while.
So I'm going to go to you guys and see how you're doing as we wait for Insight to accept his co-host invite I'm gonna resend it I'm also gonna send one
to the Chimpers account so let's see which ones you can accept all right well
first Benja how are you doing fresh after Foundry School thank you for
having me as a co-host last second um this is the best
place of today by the way i'm doing well i'm doing i'm doing actually exceptionally well
especially after the monad found the residency because i hated that place and i'm just home
again and comfy i'm sitting on the couch right now so what's up what do you mean you hated that place
like i was pining i was so jealous i wanted to be in founder school too it looked so cool
well one of the worst part was like having the jet lag for like two weeks i slept between 3 a.m
5 a.m and we had to wake up at nine so I do a lot do all lightning pitches and that kind of stuff
that's the worst part and also the food is not that great um I don't know if I could say that
but I didn't like the food okay well Benja Benja doesn't like healthy food it was like Brian
Johnson longevity food um look at this man like we just want you to be alive as long as possible
so you can prolong your time of building on monad like it is it is our investment in the
brian johnson food okay um but anyhow like now going further to jiva and how are you doing
my greek brother from another mother hello i'm good i'm good i'm good, I'm good, I'm good. Thankfully, I didn't go to the Monad whatever school with the crappy food and the early morning.
Dude, no, dude.
I'm just sorry for my friend Benjamin.
We had him in Greece, we gave him McDonald's and all the good stuff.
And then we sent him over to you guys.
And it's kind of a British Monad, but also it is what it is.
I'm just happy he's back alive.
Dude, also like serious question what did you guys do at Monad school did you guys just work out and shoot videos of yourself like lifting weights like what the hell was that also
dude genuinely are you turning into a fitness influencer at this point what's happening with
Chog yeah I'm changing career I'm becoming a fitness influencer I had point? What's happening with Chog? Yeah, I'm changing career.
I'm becoming a fitness influencer.
I had a camera crew behind me
and we were just filming a lot of content,
especially in the gym.
So yeah, you're right.
Who is the target audience for Chog?
Is it like males, 16-year-old kids
who want to...
No, it's frustrated 40 year old moms
Yeah, yeah, yeah, I agree a comma I'm a dogman milk
Yeah, good good to know that Benja knows his target audience
That's what every founder should do to maximize distribution now
Let's let's keep it classy classy we have some really amazing guests today so i do not want them
to believe even if it's true that monad community is all about bicep size we do measure it at every
founder residency as a part of our ecosystem team uh you know like weekly metrics collection
but i swear it's not the most important part um And I'm gonna just say hi to slow very quickly
and then small before going to our special guests.
Hi, I'm just here to peanut gallery.
I respect this.
And small, another Greek brother from yet another mother.
How many are there?
There's quite a few. what's up what's up
hey i missed your space man like i really did so happy to be here also super proud for benzer
who managing to survive foundry um you know a little hero an actual hero of mine
and the rest of the ecosystems. But yeah, good to be here. Can't wait.
and the rest of the ecosystems but yeah good to be here um can't wait
Amazing. And also saying hi to TC and Vikrev. Hi guys. I'm gonna give you the mic a little bit
later because I don't want to let our guests wait any longer. Hello to Chimpers. Hello to
Insight. I'm so happy to have you with us today. Hi guys, can you hear me? Is it all good? Yeah, you are a little
bit muted and very soft. Maybe try again. Is it any better now? Yes, now it's clearer. It just
sounded for a second like I heard you through, I don't know, like a towel, a piece of cloth,
like I heard you through, I don't know, like a towel, a piece of cloth, something you were veiled
with. To be fair, I'm not at my microphone right now. So I have to apologize if it is not too
great. And I am a little congested from traveling. So apologies if I sound terrible. But yeah, no,
appreciate the time and glad to be here. I am super stoked.
So as everybody listening to us,
like we just started a purple pass with Chimpers.
So if you are a Chimper holder listening to us today
and you haven't claimed your Testnet Mon tokens yet,
what the hell are you waiting for?
It is time to explore Testnet.
There's still some time on Testnet,
but Mainnet is coming towards us with very big steps.
So you better be quick.
You better claim those tokens and explore all the apps that are waiting for you.
There's so much fun stuff to do.
And the tokens you have are actually enough as well to buy some pretty badass, beautiful NFTs on Monat Testnet.
So if you need any any recommendations you will just
want like you know to get to know some new artists drop your questions below as well and everybody
listening to the spaces i'm sure will help you and give you some recommendations from within the
community so pretty excited for that but um i'm gonna kick us right off. Like, the title of the spaces is How to Build an IP.
The reason is that, you know, Chimper's incredibly OG collection, like 2021 origins and has been building in this space ever since.
And just honestly, like, discovering new and more fun ways to build Mindshare.
Not many collections can tell that, especially the very, very old ones. So I'm pretty excited inside to go like directly to you. And starting
with you personally, and then how did you find, you know, like your path towards Chimpers? Like
what were your first steps in Web3 and when did you pivot towards NFTs?
Yeah, no, definitely appreciate the kind words as well. and yeah i mean all of it sort of stems
back to timpers the artist he's my twin brother uh not many people know some people do but we're
a twin duo and he's the the artist who sort of joined the nft space very early on in early 2021.
And prior to that, he was a pixel artist.
So he had a YouTube channel.
He taught people how to use Photoshop.
He worked with gamers like Tfue, Pokimane, Baesclan,
and sort of helped them with streaming packages
for Twitch and things like YouTube.
And yeah, that was always his passion, building
community, creating art. And for a long time, it was always commission-based. So he wasn't really
flexible in the sense that he had to earn his living via other people asking him to do things
and then teaching people where when he learned about NFfts in early 2021 after he graduated from university
uh he had that opportunity thought of you know blank canvas create things that he wanted and
albeit you know with um you know completely uh sort of unknown mindset that people would actually
collect his work you know bearing in mind that in early 2021, he just, you know,
threw some things on foundation, uh, as an auction. And then all of a sudden, like random
collectors started, you know, collecting his work. And it was insane. Like I was at university at
the time as well, sort of watching him and I was just completely baffled, like what, what was going
on? Um, but yeah, like that's sort of how his origins came in to be
and uh for a long time i was observing uh seeing what he was up to and from there he basically
had the chance to work with other projects you know he worked with the nouns dow with
gremplin and punk 4156 and eboy he helped work on that collection with you know the original
nouns knuggles if anyone's familiar with those guys and he on that collection with you know the original nouns noggles if
anyone's familiar with those guys and he had the chance to you know work with other creators as
well and make a name for himself and join a lot of the early OG communities whether that was
you know the forgotten marine wizards or the bored apes you know just involving himself entirely in the space. And at that time, I was very carefully observing him.
I'd graduated from university at the same time,
but I was looking for an English language graduate role.
And I set up a Twitter page because I wanted to know
what this craziness was going on with Timpers at the time,
with NFTs and the euphoria of the bull run. So I set up a Twitter page, I set up a Substack newsletter, and I
thought, well, why not put my sort of English graduate role skills to the test and start
writing about NFTs? So I created a newsletter, started interviewing some of the early OG teams and had my sort
of writings eventually sort of published by like the Cointelegraph and Decrypt.
And I was sort of heavily involved in the content side of things and trying to sort
of grow my presence as a sort of creator.
And yeah, early 2021, obviously we was doing two separate things, but both
being in the space. But it was only when Timp has decided that he'd create a homage artwork
around the Bored Apes and create an artwork series called the Bored Ape Chronicles that
I would, him and I would join together as like a joint sort of duo to create a community, create a story and
create sort of the initial foundations or road, I guess, to Chimpers, which inevitably came later
on down the road. But yeah, that's sort of how we both got into the space. And yeah, ever since
then, it's sort of been a sort of whirlwind.
Oh, my God.
Like, this is incredible.
So Timpers is a family business.
That's what you're telling me?
Yeah, it is.
A lot of people don't know.
Some people do.
And it's like, how do you not know that?
But again, like, we're all in our own bubbles.
And, you know, it's not like we're posing on family photos on the timeline. So it's, yeah, it's a little secret that some people know.
But yeah, he's the one who started it all.
I can say that.
And obviously has been very much involved in the space in many, many ways.
Yeah, I think it's great.
I want you to know that like you are literally living my dream.
Like I spent majority of my life wishing I had a twin.
Okay, like that sounds like a little bit self-absorbed.
I want like another karma.
No, but like I really, really wanted a sister.
And every friend I ever had who had a sister, they always disagreed because they were like,
you know, like one was older and like thought they know it better.
And I thought to myself, like the hack to never argue
would just be to like be the same age
and be like really similar people
and we could conquer the world.
Like what a fun story.
It must have been so amazing
working on the collection together.
And also like as a bad joke,
like you're actually incredibly lucky.
Like your brother is such a respected artist
and he has done absolutely beautiful things in the space.
Imagine being like the twin brother of Frank the Gods
and like getting into NFTs and just getting like, you know,
beaten up randomly on some meetup.
Like it's, you know?
No, I mean, yeah.
I mean, yeah, you have a point.
I think, yeah, I mean, with us, mean, yeah, you have a point. I think, yeah, I mean, with those, like, we're definitely, we gel very well.
Like we always have done, like, ever since we've been, you know, young, like we've, you
know, done everything together, went to university together.
And then at a point in our lives where, you know, the world sort of forces you in separate
ways, we've somehow by all forces of nature come back together again.
And that's sort of what NFTs have done.
And, um, yeah, I mean, it's a sort of, uh, such a super, a superpower, like you say,
karma, I think, you know, with us, like, we're just so passionate, like we're very
sort of similar in the sense that, you know, Timpers is an artist that, you know like we're very sort of similar in the sense that you know Timpers is an artist that you
know wants to be the very best and like at the same level I'm you know someone who has always
been very passionate and wants to push things to to achieve the most that we can and I think
you know when we you know both being able to do that and have that same sort of uh mindset it
definitely does help um and you know you trust each, you know, it's hard to come by sometimes.
So having that at the very top level is, I think, also really important.
Yeah. And like, I would really love to get into like, you know, longevity. So as you know,
Monad is still in the testnet phase, but we are just already blessed with so many incredible NFT builders.
In fact, like this is what actually distinguishes Monad as an ecosystem from some other ones.
Like I think we because we've had such a long building period at the testnet stage, we already have significantly more mature NFT ecosystem than
some chains do on mainnet. And it's a blessing and a curse, because it means we have so many
incredible builders, but many of them, you know, are first-time founders. They are doing this
for the first time. It's their first rodeo, more often than not. And one of the reasons I really wanted to speak to you today, beyond just the incredible advancements that Chimpers has had in the past months, is to also help people learn.
Because I hear I am building an IP roughly once a week from someone.
And most of those people don't realize just how difficult it actually is to build
an ip so this is the path i really want to take this conversation in which is starting off like
what the hell is an ip what does it mean to be building an ip from your standpoint
yeah i think um you actually touched on that really just even prior to that question, the
point of like Monad being in that sort of phase where it's not live, but there's sort
of that sort of organic growth and building over the past few years or however long it's
been. But in a similar way like that's always been our sort of
mantra with chimpers like we've never said that we are going to do something and that's sort of
set in stone we've you know built our way up towards that uh you know release of chimpers
and we actually built a community and the culture and the foundations of what we wanted to build
prior to you know launching the
collection which i think was really important and i think yeah like fundamentally like an ip you know
you're creating a feeling a you know world of something that resonates with people and i think
obviously like starting out from you know creating an ft collection to sort of visualise and encapsulate that IP
isn't always the best way of doing that straight up without having that sort of early foundation
at the very start. And I think with us, like initially we had the Boring It Chronicles,
which was this artwork series and it was able to build this community and it was you know it was a derivative
around the sort of board ecosystem because timpers was a holder and that was his community but all
throughout that experience we cultivated a really strong community a small tight-knit group of
holders and then when there was a real appetite to to learn more about that story to see where
the next door opened to
that's where Chimpa's sort of came into the picture and I think without having done that
early on I don't think we'd be able to have that sort of same community and sort of hunger to learn
more about the world that was in Timpa's mind which was Chimpa's but yeah for us it's been a step-by-step process I think you know having
that sort of story and the anchor to the the world that you're building is is key for people to be
able to resonate with and you know like you say like the space it's there's a lot of new things
going on a lot of things are fleeting you have to find something that is going to be able to stick around and to really, yeah,
resonate with people for whatever reason that may be.
And with Chimpers, for us, it's always been the story, the art, the adventure, the experience.
And now we're sort of taking that to more and more audiences, as you mentioned at the
very start, like finding more ways to build that distribution and mindshare to relate with a much more broader audience as well.
Yeah, and I think what's to be taken away from that is that creating the actual visuals, creating the actual visual brand, another big word brand, but like the visual
identity is just the first step, right? Like it's, you first create a particular visual style,
the artworks, the universe, if you so will, but then you actually, the second part of building
that IP is actually proliferating it. Like, how do you make people recognize it?
Like, what's your reach?
And you do it by utilizing most often visual media,
most notably in Web3, I think biggest success we've seen with different animations.
So maybe you could tell us about just how you guys approached TikTok and Instagram.
And by the way, everybody like, I think everybody should just like send some hearts and clapping emojis because Chimpers is actually the first web free native brand to reach 1 million followers across Instagram and TikTok, I believe. Of course, we all know that Paji Penguins have also been on an incredible IP tier,
but they, I think, still are missing some of the followers to reach the same milestone.
So, Insight, we'd love to hear from you.
How did you guys approach the social media,
and what really led that big success and explosion in attention?
Yeah, I mean, it's, I think at the very start of building Chimpers, our sort of goal, and in
Timper's mind, he had the Chimpers world, which was this sort of anime inspired, sort of retro,
nostalgic, fantasy driven Chimp world that is that is you know centered by the dojo and
sensei master chimpo and all of these chimper students that you know adventure around that
and for us we you know had that sort of built within web3 and after building like the the world
and the community and the story you know we built like a novel and we had all of these experiences and touch points where people could learn about chimps. For us, it was, you know,
clear at that point, well, for us to really go multimedia and for us to, you know, say, you know,
what we meant, we had to actually extend beyond web three and to, you know, meet audiences of today
where they're at, which is, you know, on the which is on the social medias of Instagram,
TikTok, Facebook, Giphy,
and all of these other platforms.
And for us to truly open up that,
we had to take Chimpers there as well for that discovery.
So yeah, it was one year later
after launching Chimpers in 2022 and 2023,
we set up all those social media channels and we basically took what the Chimpers
world was made of and the characters and all of the flavors and sort of created
this cast of characters that included Sensei Master Chimpo and Champy and then
Chimpy, who's sort of mascot that everybody sees, the
little chimp, and sort of build this sort of relatable, mass appeal and friendly style that
people can resonate with, but still understand the world of Chimpers. So, and to be honest,
at first it was very experimental, you know, we didn't, you know, foresee that it would explode the way that it did,
but obviously it took, you know, over the length of two years to be able to get the
traction that we did.
Um, but we just knew that we had to take that first step to be able to open up
that sort of discovery.
Um, and for us, like obviously meeting the audience where there are, it's the
short form bite-sized
nugget content style that allows people to quickly understand the world and the characters
and fall in love with them over time.
But, you know, we've been sort of supplementing that with various other things to be able
to really bolster the brand. And, you know, in 2023,
at the same time, we signed with our licensing agency, who've helped us navigate the entertainment
space. So being at, you know, key trade shows like the Vegas licensing expo or New York Toy
Fair and Comic Con and planting our flag in the ground there so people can see us in physical
spaces too um so crossing
over into like the business expos the fandom expos and then also content uh just you know being
everywhere you know possible really to to push that forward so and i think um you know now we're
seeing like the the flavors of chimpers you, has now really inspired and connected with so many
people online, I think. And that's part and parcel of the different evolutions that we've had. You
know, at first it was content and trends where people could, you know, have daily relatable,
habitual moments. And now it's sort of this interactive, experiential content style where, you know, people can actually play the reels, as in actually, you know, place their fingers and play and be completely immersed in the content.
So that's really contributed to a lot of the virality recently.
But yeah, I mean, it's, it just opens up so many doors and I think getting that sort of distribution out there and having chimpers in front of so many new eyes is, is key and a big part of all the other doors opening really. some people it doesn't make sense. Like we've reversed engineered the approach.
You know, IP is typically like traditionally start with products or like a game or something
physical, whereas, you know, it's really purely been digital and now it's like expanding into
everything else. So yeah, I'd say it's definitely been been a journey but not one that hasn't been without a lot of
evolution and tests and trials and now we've sort of found our niche and been able to really sort of
double down on it. Awesome man and like when you're saying about evolution I think every single
collection that is still relevant in space when you look back at their beginnings and like year
by year and sometimes even month by month they had to reinvent themselves and really make sure
that they are going with the flow in order to remain relevant so I think the collections that
do the best tend to have really nimble and just intellectually curious teams.
And on the IP and distribution side, I have one big question.
How repeatable is this playbook?
Because what I'm seeing in NFTs very often is something works for one, two, three collections, and then everybody else wants to copy it. And what I want to call out is, you know,
how much resourcing do you need within your core team to be able to even attempt something like
this? Because it seems to me like this could only work because you and your brother were working as
this superpower bundle where he can produce all the incredible artwork you can you know package
it in the right way and it's very difficult to do it if you don't have resources within your team to
create high quality visuals yeah no no I think it's a good question I think you know almost 50%
of it like you say is passion and the sort of drive to want to achieve something I think almost 50% of it, like you say, is passion and the sort of drive to want to achieve
something.
I think that can only come from...
That's not something that you can outsource and that's not something that is easily replicatable.
But with Chimpers, I think even you know, we researched so much around different trends and different characters and styles.
And I think a large part of like the uniqueness of Chimpers is that it was originally Timpers creation, but then, you know, our artists and illustrators, all of the social media content you see is from Katis and Lulu,
who are based in South Korea, and they're artists.
And they're, like you say, like it's the art is almost everything.
And it's it's one of those things that it's it's not so easily replicatable.
But I do think that, you know, a large part of it comes down to like what what you want to achieve
and the the passion and drive and um you know for us like it's it really that whole content
stream is three people right now and it's it's really just a relentless and um consistent
flywheel really that we've engaged now it's just a content machine and of course like there's
bottlenecks and you know things can take time and probably would be much quicker but it's actually
almost difficult to find people that can replicate that same sort of passion and love and care and
attentiveness that they have to the brand and what the messages and the characters anywhere else really.
So it's a tough one and I'm sure there will be many more.
I think it's not necessarily a trend.
It's just a natural realization that for brands that want to succeed,
like there has to be an element of discovery and distribution outside of the space to be an element of you know discovery and distribution outside the space to be able to
you know for those that who are envisioning growing their brand I think it's so it's not
necessarily a trend so it's you know it definitely is replicatable it's just the sort of mission I
guess that you're trying to achieve as well yeah And what I was trying to stress is also that sometimes I hear I'm building an IP from teams that do not like where, you know, the art was outsourced.
Like the artist is not a part of the core team. And that's just always to me a red flag and something I would consider when, you know, selecting projects that you want to believe in.
If you truly believe that someone is building an IP and is trying to proliferate the brand,
like, you know, create visual recognizability, like that's nearly impossible without a coherent
like artistic strategy.
So just wanted to call this out.
And now I want to do a quick break.
So inside, please don't be surprised but we
have like a few funny uh traditions on nft um and one of our traditions is that i'm actually a bit
late with it but like half past um we have zek come on and deliver he will unmute himself and
he will deliver one perfect meow which we will rate And you will help me rate it on a scale of zero to 10.
Zach's last rating, I believe, like we stopped at 7.5.
And we are striving for continuous improvement.
So Zach, the floor is yours.
meow
Meow.
now inside like we we need to hear your opinion on how would you rate that from zero to ten ten
being the most believable meow in all of my space of um since since 2021 i've never had this
experience before and i think it's really interesting um so yeah this this threw me off a little bit in the
best way possible um I give that a solid nine out of ten Zach I have to say that oh my god everybody
like if you are not throwing emojis right now I kind of like I'm judging you silently this is a
huge win for Zach we are so absolutely beautiful.
Like, okay, okay.
We will not, we will not have, look, this is an original bit by Zach.
We are not going to have an entire menagerie of, of sounds here now.
So, uh, Vikrev, if you are putting your hand up in order to meow and try to outdo Zach
or to, um, woof, please lower your hand.
Otherwise, you may go.
Okay, he just lowered his hand.
Like, I can read mine.
See, you guys?
Like, I know you.
I know my audience.
But we are going to pivot back to the actual valuable conversation.
But it's important to have little traditions guys another tradition on nft which i completely like to be honest i
haven't been very uh consistent with it was actually that we usually ask the uh the guest
what their favorite tea is or what they are drinking while they're on spaces with me
my usual drink is matcha latte for which i'm already being made fun of. But how about you inside? Any favorite beverages
that you want to share? Yeah, I thought he was going to ask me to meow for a second and I got
a little bit worried. But no, it's probably an English breakfast tea. As a fellow Brit,
I think an English breakfast tea, you can't go wrong.
Have at least two of those a day.
But yeah, at the moment, it's probably a lampstep because I'm, yeah, I'm not too well after my travel and recovering, but still quite nice beverage.
bridge oh to be honest like i so before before working in web3 i was a paintings conservator
and i worked in research like art painting research at the university of cambridge and i
swear to god guys like all the funny bits about brits uh you know like it's i don't know like two
o'clock like 2 p.m and they're like oh my god like we need a cup of tea like all of those things are true they are not
exaggerated like people would throw a fit if they couldn't have tea in the afternoon like at least
that's my institute no it's i it is actually a really crazy thing and i don't know why i think
it's just the i think it's like a home comfort relaxation thing you feel like a tea comforts you
um and I was just recently away and um you just can't replicate it as well like nobody does the tea the right way um so I was looking forward to coming back to get a proper one yeah I was actually
visiting a friend not long ago like I was going to New York for NFT NYC and like I was like oh
like well should I because I was sort of like traveling through UK and stuff and she was like
the only thing she wanted me to bring was a big pack of PG tips which is this like British like
see like inside this laughing is this brand of British tea which is just like black tea
it's not special it's usually like literally one of the cheapest, but it's just so damn strong. Like no other tea is as strong as
like the OG PG tips, like the British ones. So yeah, she was craving it and I was just there,
like the mule delivering British tea. But yeah, good to know, good to know good to know um we stan we stan a fellow brit liking his english breakfast
um all right well i would love to to like pivot a bit more and by the way guys like this is the
moment when if you have questions like anybody on stage or anybody from the audience like feel
free to you know raise your hand or request to speak.
Because I think this is an amazing opportunity to really learn a bit more from someone who has been building an actual successful IP for four full years. And inside, there is one last question
I will ask you before we, you know, turn it over to the audience and have a little chit chat on
stage. But I remember the first days of, you know, Pudgy Penguins,
some other brands, like, turning towards IP as a buzzword,
like, IP as an actual strategy, because it has emerged over time, right,
like you said.
And there was very often this question from the holders, like,
what does it actually bring me like what does it
actually do for me that you know five million people have seen a chimp gift today on instagram
like how does it actually translate into valuable equity of the brand into valuable equity of the
project i would love to like just hear your take on it.
Yeah, I think it's a good question. I think like naturally, I think from one side of things, the proliferation of any brand, like whether you're, you know, just recently like Chimpa
is featuring on national French news, or, you know, having all of these collaborations with big brands like Molang, Kung Fu Tea, Boba, like all of these are sort of building real brand equity that that's hard to um equate like in web3 with certain things
other than like floor price and uh sentiment like it's something that you can you know truly see
the growth of and um obviously you know as a brand grows there's obviously more mind share and people
want to be involved in that with the prestige and the, I think naturally it bolsters
the community as a brand grows, like it's just inevitable for the sort of the, the web three
side of things to potentially grow alongside that. But I think there's, you know, other great use
cases, like you mentioned, put cheese with the licensing, that's a direct way of crossing over and something, but finding ways to bridge the community into
that sort of sphere of brand building success is key for the sort of value prop.
And I think we've been trying to do that, whether that's through Giphy features, having
the community directly be involved in that sort of creation of art you know chimps holders featuring in that whether that's um
you know others us building on telegram with sticker packs and finding ways to involve the
community and now we're actually re-working the art for the whole collection to actually have this
illustrated um sort of web through social media style for every chimp holder so that they can also
eventually be you know involved in that sort of growth and for it to feel more real and not as
disconnected so i think that there's various ways for the sort of value to cross over but
yeah i think you know in web3 now as the space is still so small, having that sort of prestige and brand equity of an IP
that's really gaining mainstream traction
can only serve to increase the sort of sentiment
and the experience and the whole sort of community energy,
really, but again, it's not something
that has been specifically succeeded
in or potentially there's no final answer, I guess. It's still sort of all being worked towards. But
I think for Chimpers, we do always find ways to involve the community in that
and not have this sort of disconnect. I think with us, we've always,
you know, from the very start and maybe because it is this sort of family-rooted community,
you know, we've been in the trenches since day one and you can find us anywhere and anywhere.
So, you know, this sort of disconnect has never been something. It's never been a case of,
you know, web three only versus, you know,
brand growth only. It's always been joined together in some way or another. And I think having that
sort of constant communication and constant involvement in it is also key because, you know,
this sort of co-creation theme is also, important in why Web3 is so special,
being involved with the community, their ideas,
their, in some cases, people joining the team
to work on things.
Like in our case, the artists who actually work
on our social media, for instance,
came from the community.
So all of these ways that have this,
they build towards this co-creation,
I think is just key to have.
And yeah, you know, we're still building towards it as well.
Love it, man. Absolutely love it.
And I really want to go to Jivan first.
I think the biggest takeaway from what you just said
is basically engagement is
like the fossil fuel of NFTs and you just need to continuously increase it and increase like
the eyeballs, like just the, you know, basically the new people that you are reaching. Otherwise,
you are going to stagnate. And Jeevan, it's all yours for the question.
I'm really sorry because this is not a great question but i had to step in karma
could could you just verify with me how is it pronounced gif or jif what was it oh my god like
i'm gonna make i'm very very confident i heard something interesting there gif it's a gif okay
it's a gif okay i thought you said GIF. Just double checking. That's everything.
No, the only GIF in existence is something like a spreadable thing that Americans use.
Yes, I agree, I agree. But you just said GIF there.
Okay, well, sue me guys. No, like every single space I mispronounce something or I'm getting clowned for saying something.
So, GIF It is this time.
Listen, I understand
half of the team calls
at Purple are people just making jokes
about my pronunciation, so it's like
I feel for you and it's my duty
to make sure when you say something funny
I highlight it.
Yeah, well, what a friend.
What a friend.
Always can rely on my Greek cabal.
That is one.
Both, as a native English speaker, both pronunciations are acceptable.
Okay.
If we're on the pronunciation part, inside, I have a funny question.
part inside. I have a funny question. When you see someone write Gmonad, do you actually
read it as Gmonad or Gmonad? I'd probably say the former Gmonad. Yeah, Gmonad, I'd say. Yeah, I'm not entirely sure, actually.
I think the first one.
But yeah, to be honest, I'm pretty terrible with that all the time.
I stumble across things that I've said for so long in my mind that I thought was correct.
Then I'll speak to someone and I'll say it's a completely different acronym or something.
So yeah, I'm on your side there no like I'm doing this survey because see like everybody says
Gmonad but like I don't know just like it's my hill to die on I feel like Gmonad just sounds
like a genetic disease like yes I I say Gmonad is better. Yeah, I feel like it just sounds less infectious.
There are people who call me Gvan.
So, you know, there's Mandalines and Mandalines.
I don't know if you realize, but you've just become Gvan for the entire duration of NFT.
I'm not even trolling you.
The only reason I added the dash is because people were dumb
and they were like, hey, Gvan, I'm like, are you like...
I don't want to say it in front of inside.
So I'm trying to, you know, not say the word.
But yeah, you get what I'm saying.
So I had to add the dash, just to be sure.
No, I love it, Gvan.
Definitely a valid take. Thank you, Carmen. um yeah i would love to go to vikrev
next and then benja yeah i have like a pretty basic question so as i remember correctly like uh
chimpers it's like your brother ideas and art and but why chimpers? Why this name?
Oh yeah so it's a good question. I think so originally there was already a sort of
affinity to like the primates like Timpers was a bored ape and obviously that artwork series he
created was very much you know know, a passion of his.
But then when, you know, a completely new collection came to come to his mind and he wanted to build his own IP,
obviously he trialed out various random animals as you do in Web3.
But I think he rooted back to that because it rhymed with his name timpers
chimpers and you know chimp timp so yeah that that's the the funny story why it's very basic
there wasn't a a big sort of story behind it i think it just sort of randomly sprung across him
one day i want to say that like the way you phrased it,
affinity to primates was so poetic and beautiful I did not expect it.
It was amazing. Yeah maybe that was quite that was quite eloquent of me to say. Yeah he had a
strong love for monkeys I'd say instead but yeah that's where it all came from um he he had that
sort of connection love it now now we are gonna hear benja flex his brain cells instead of his
biceps for once yeah yeah i will flex my brain cells uh i had a serious question at first but after Kofan says Chiffy or Kiffy I have
something related to this so is it like Monad or Monad?
Dude Benja you always say Monad and it's so fucking weird dude every time dude it's Monad
it's like you're just trying to moan but with like not at the end. It's weird.
Just say Monad. It's just a changer. It's like yes it's full of men flexing their biceps but
bro please. How do you say it Insight?
I'm a bit worried now and I feel like this is a delicate question.
Both answers are good.
Yeah, also we don't judge here.
That's not true, that's not true.
I personally pronounce it Monarch.
Oh my god.
Listen, I'm not judging, but that is wrong.
Even though you are the native speaker, I'm literally Greek.
I want you all to know that it's absolutely hilarious and I don't understand.
you all to know that like it's absolutely hilarious and i don't understand like like
gvan is approaching this with so much like bother in his voice as if we mispronounce the name of his
mother gvan is the accent patrol of monad monad dude come on you guys can't be serious
but seriously like how do you expect this chain to succeed if people have to go public and be like, hey, why don't you be the Monad?
Like, get out of here, dude.
So are you guys saying that it's ticker Mon?
Because that sounds awful.
Wait, is that KB?
Yeah, I was going to say.
Oh, my God.
KB's on space with me today, dude.
It's been like two years.
I'm here.
I know.
Let's go.
Where are you at? Which corner of the earth are you at?
I'm home.
Yeah, no, you're not.
I am.
I can hear the boots and cats in the background.
She's at the club. I can hear the music.
I do have a serious question, though.
It's Mana. Thank you.
Yes, of course. Please deliver us from this, from like 55 like foreigners teaching each other how to pronounce something.
All right.
So I have a question for inside.
Like what mistakes did you make in the early days that you want Newfarnas to know about?
Yeah, I think as I say, I think, I mentioned, a lot of teams have evolved and had to over
the past few years. I'd probably say that, like, for us, like, not expanding soon enough,
like into, like, the sort of mindset that we then had like a year or so later around building
those distribution channels.
And I think that was also, you know, primarily because of the landscape of like NFTs as well.
I think like the euphoria, some sometimes blinded people.
And I think for us, we, um, was very focused specifically on community and uh culture and experiences and
activations which was very solely focused around the web3 community which was extremely important
in the first year to build that foundation but i think we didn't look beyond that as much as we
could have done like early on.
Um, so I think perhaps if we had balanced it a little further, it would have, you know, allowed us to maybe get, you know, you know, much further ahead, uh, perhaps than now.
But, um, I'd say, yeah, like sometimes, um, you know, having a more balanced approach
and not putting your eggs all in one basket is important, but also, you know, having a more balanced approach and not putting your eggs all in, you know,
one basket is important, but also, you know, you don't want to stretch yourself too thin.
But yeah, I think that it was, it was just purely the, you know, having that sort of idea around
looking to build more distribution channels, finding ways to bring more eyes to the community,
the brand was such a
eureka moment that, you know, we probably should have had a lot sooner. But again, like, I think, you know, it's just the natural
evolution of building the project really. But I'm sure we've had
many others as well. I'm just trying to, if something comes back to me,
I'll probably be able to mention it.
But yeah, we're by no means perfect
and have had many, many cases
where we've thought we could have done something better.
But again, I think it's just a natural thing.
And I think if you're well connected to the community and very transparent and have always had that sort of approach,
it's always easier to build off from with the community as opposed to if you're in your sort of silo and doing things from the top.
And that stuff never really works.
You have to be
uh almost one with the community with with everything really um i'd say
all right that absolutely makes sense uh you mentioned the distribution channels
um like we at job we are also building a monad native ip and i just wanted because we came up
with the conclusion to like start talking on kiffies um do you like recommend kiffies or do
you just recommend like uh folks on like multiple channels at once um again i think like uh obviously
like pudgy penguins have trailblazed that sort of approach.
They have, from a meme standpoint, they are, you know, literally everywhere.
If you type in something, they'll be there.
And I think that sort of overload of, like, people's just daily space is just a really interesting way of doing it.
And it's key, you know know if you're trying to build that
sort of mainstream appeal um so yeah i'd say it definitely is and it's a fun way to involve the
community too um but to build you know that sort of emotional sort of uh touch point and for there
to be a you know a more deeper connection i think that's when you can explore more of the, the longer form content
channels, like maybe YouTube or even just the short form content, like Instagram,
Tik Tok, where you can still build that like character relationship, which, you
know, perhaps you might not be able to do with, um, uh, Giphy.
Cause again, like, you know, on these channels, it's not just purely content.
You're able to interact with audiences in a similar way to Web3, like you're building
fandom around your brand and, you know, you're perhaps not able to have that sort of direct
connection through Giphy, but it's definitely like for us, we see it as a great way and
probably one that I'd actually go back on the other question and say
we probably could have tapped into sooner but again it's one of those things that is a great
supplementary way of just getting yourself out there as much as possible. I think just recently
we had like the National Rail UK post a tweet that featured like a chimps gif in it and it was just
insane because like someone like from one of my family members shared it and it was like
how how did that get there so it's just those moments of like um discovery that are really
interesting i think as well i'm excited to see a chimper on the side of a train
i'm excited to see a chimper on the side of a train
yeah i mean that would be pretty cool too um definitely it's it's all awareness i think um
building that awareness is like one thing um but also you know balancing that again like building
that deeper emotional connection uh obviously that comes through content, can come through physical products,
experiences and such.
But yeah, you know, there's, there's ways to do it.
Like subconsciously people might just gloss over these things.
So I think balancing it with more deeper connection is always important
when building the brand as well.
So it's not just a
um yeah just a subconscious state of mind where people are just glossing over the
the brand and see it as just a very high level thing there's a you know a deeper connection
and i i know that we um i know that we are nearing the end of the spaces, unfortunately,
but like inside, I know you have, you know, like a pretty hard stop.
So maybe just a few more minutes that we have.
What are the main takeaways from you guys producing physical collectibles?
Because on Monad, I've already seen multiple collections.
You know, Benja, I know you were cooking lots of stuff,
like Chogstar, like Mondana, like many collections. You know, Benja, I know you were cooking lots of stuff, like Togstar, like
Mondana, like many collections are building pretty incredible activations IRL with, you know,
plushies, collectibles, figurines. And I know that you've recently deployed those like really
amazing like blind boxes with plushies that you can clip onto your bags
which by the way like I wasn't able to buy one when they initially released they like
immediately like sold out so I'm I'm I'm like begging around to see where I can get one
but what were your main takeaways from producing the physicals because that must have been pretty big project yeah so like for us we've always taken a sort of
step-by-step approach like we've never sort of rushed into things and for us like we wanted
on the social media side and brand side to create the content to resonate and to build that fandom
first so not only two years in now we started that was our
first sort of physical release um to you know a wider audience beyond web3 um and for us we wanted
to do that with a partner um and not just do something in-house so we signed with a licensee
called jcorp they um are one of the biggest sort of consumer product manufacturers and
distributors. They work with a lot of legacy brands and IPs, but then they have a sort of
spin-off Web3 venture called 223. And they are sort of helping us to extend into the physical
space, which I think is really key. Obviously, like with Chimpers, we've now sort of,
I think is really key.
Obviously, like with Chimpers, we've now sort of,
we've formed a foundation now where we are, you know,
only growing and growing on like the digital side of things.
But there's still a sort of real sort of importance
to like offline discovery and, you know, physical curation
that, you know, people can have something in their hand
and like bring inwards into their life,
which you can't do with just doom scrolling on social media. So I think for us, that was
like the next big chapter for us to unlock. And it started with that blind box. It did
sell out in less than a day. And we're now sort of uh you know as well as like dtc like drops we're
thinking about like physical spaces and sort of you know smaller retail channels where people can
you know stumble across chimpers the same way to stumble across us on social media but
you know then there's that deeper connection point that people can make and yeah one of the
cool things about that is you know when you tap the keychains, it's got an NFC chip, you'll be able
to redeem a Chimpers collectible card pack when you tap your keychain with your phone, and you'll
be able to rip it open, collect these cards, which basically act as souvenirs, but there's also
prizes intertwined with that. And it's just this sort of digital physical experience
that adds an extra layer of excitement
and allows people to then be rewarded long-term
because we know who bought our very first blind box.
And we can iterate on the sort of content that they see
on that NFC side of things when they next tap in the future.
So, yeah, that's what we're thinking about right now.
It's like figuring out how we can, what we're working towards right now and actively have things in the next few months
that will be rolling out where people can start to see chimpers in the real world
and taking a step-by-step approach again with
not just anything like we want to be found in like real places of meaning and rubbing shoulders with
brands that you know we see in the lifestyle character space that you know are cool and
are trendy and we want to be sort of side by side there as well so um yeah but overall like the question i think physicals are so important
even like irrespective of like the brand side that we're doing now you know we've always had fun
things like collectibles and uh trading cards and i think when people get those in their hands
it's just something that you know can it brings that connection closer and i have a treasure trove of web3
items behind me at my desk and um i think it does you know build that sort of relationship
so uh yeah it's definitely a great thing um for anyone to sort of push especially now
especially now.
Well, I want them all.
I want you all to understand that you are contractually obliged
to send me all the plushies and physicals that you are producing
or will produce in the future if you've ever listened to NFT.
You are implicitly bound by this variable contract as of right now.
Contact me in DMs for the delivery address.
And thank you.
I wanted to shout out that we've had some pretty amazing listeners tune in throughout the duration of the spaces.
Every single one of you is very much loved.
We also have Yudo listening to us.
Yudo, an absolutely legendary artist.
I absolutely love your work.
Pretty incredible to see you as one of the listeners.
I think your art is just like absolutely insane.
I also want to say that like luckily we will get Monad Mainnet eventually
because I saw James inside for your reference.
It's the CTO of Category Labs who continuously jokes that he is about to delete Twitter and,
you know, like not necessarily code Monad to its completion.
It's just a running joke, but I saw him listening to NFT.
So James, if you are still out there in the audience, like clearly you did not delete
your Twitter. So stop just stop threatening with something you will not actually ever do. We know you love us. And yeah, thank you so very much. Inside, I know we need to stop. Like, I could chat for five more hours, but unfortunately, we don't have the time.
time um so i want to thank every single one of you who has tuned in today i love you all and
inside like any last words or goodbyes that you would like to share no thank you for having me
on it's been super fun um and yeah again excited for the chimpers community to uh explore monad
uh i think it's you know been something that has been overdue. I'm so glad
we've been able to get it out there. And yeah, just personally, I love what you guys are doing.
I think the community is so strong and always feel the love. So yeah, it's just great to extend
the sort of connection now. And yeah, excited for everything you guys are cooking.
And if anyone wants to learn more about chimpers,
yeah, my DMs are always open.
Happy to connect.
And yeah, again, thanks again for the time.
And any chimp holders in the comments listening to this, if you have any questions about the Monad Eco, like just drop your comments in any of my posts, posts of Benja, KB, Gvan, Smallzik, like whoever is on this stage will always help you.
It's an incredibly welcoming community and we would love for you to uh we would love for you to uh so i
start interacting and explore some of apps um and now i'm gonna give everybody a very big kiss and
then i'm gonna mute you and we are going to listen to night tapes projections uh and hope that my
youtube on my new laptop will not interrupt us with uh you know ads because I haven't installed an ad blocker yet. So it's going to be a little
bit of a gamble, guys. And now, thank you everybody for listening. I Thank you. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go.
I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to go. I'm going to Yeah So sorry
Baby, I'm so up to kill you
How I've ever been strangers without knowing
I'm just a simple person
Doing simple person things Oh Thank you. MWAH!
