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Own The Doge × Neiro: Exploring IP, Provenance, and Meme Culture ✨
Recorded: June 19, 2025 Duration: 1:01:21Space Recording
Short Summary
In a dynamic discussion, the Own the Doge community highlighted significant growth with over 150 members, announced a partnership with Nero and Kokoro, and emphasized the importance of provenance in the crypto space. The upcoming NFT NYC event and the Doge GIF contest were also key topics, showcasing innovative fundraising and community engagement strategies.
Full Transcription
GM, GM, snacks.
How we doing?
Doing great. What about you?
I'm doing only good every day.
Wow.
Speaking of which, let's get our teams playing here while everybody arrives
once upon a time a doge named kuboso proved that a little doge could change our world
change not only our planet our little friend had big plans The original Doge was aiming for the home, and soon her plan became reality.
With her, she brings all heartless of humanity.
There is one thing we must.
In Doge, the trust. Dove Trust Original dope
Original dope
Original dope
Here is one thing we must
Indulge with trust
Original dope
We trust Indulge with trust. Indulge with trust. Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust.
Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Indulge with trust. Thank you. In Doge we trust.
Her original Doge was aiming for the moon, and soon her plan became reality.
With her she brings all heartless of humanity.
There is one thing we must.
In Doge we trust. with the legendary team from Nero and of course our other project, IP project Kokoro, official Kokoro on base.
I'm really excited to have this space today and how's everybody doing?
Hey, am I okay?
It sounds like everything.
I'm getting rugged by X all the time, so I'm just making sure.
Yes, you sound perfect. Yeah, and X has been rugged us too recently, so we can all the time. So I'm just making sure. Yes, you sound perfect.
Yeah, and X has been rugged us too recently.
So we can feel the pain, but I can hear you perfectly.
Awesome.
Yeah, thank you for having us here.
Excited.
Absolutely.
Long overdue.
I know you guys have been doing an amazing job.
We've seen the different things you've been working on,
awesome graphics you've been coming out with, and different pieces about provenance, and really excited to talk more
about that with you today. Yeah, yeah, definitely. All right, so I think we had that awesome song
play, and now we have some different updates we want to go through. Boop, did you want to give
the updates, and I can give kind of a little teaser about the upcoming thing we have as well?
For sure.
So, as some of you may know or have seen that we created Own the Doge X community.
So, now we're at up to about 150 plus members.
So, if you haven't joined yet, we'd love to have you on there.
And I can get a link pinned here shortly here after I'm done with the updates. And then also we have our Doge GIF contest going
on and we just extended the deadline until the end of the month. So on the 30th at 12 a.m.
So we're now, you know, call for action for anyone that is an artist or has any artist friends
um that would be interested uh there's a 500 prize pool for the top three and then also um
may have an opportunity to be hired on to do some more gifts for for on the doge. So pretty cool opportunity. We're looking to kind of get work up our GIF database.
And so it's really a fun thing for us to do. And hopefully we can get some more people to join in.
And then the next thing I think is just NFT NYC that we have coming up. And then I'll pass it
to Smoke to kind of give us a little bit more info on that.
Yes, we're very excited. We're going to be at NFT NYC this week. Myself, Louie, many others,
Orb are all going to be down there. We are going to have a presence at the official event. And we actually have an official side event that we're setting up. It's a multi-day provenance gallery
that's been established.
And we are also going to have like a lot of gaming.
We're going to have a GameCube, an awesome couch.
We're going to have a DJ, snacks, pizza.
No pun intended.
Wow.
So obviously we're going to have to double check with snacks on that and make sure that we are partnering with a really good local pizza spot.
But if you check out NFT.nyc, this is a little bit of alpha.
We will have a post coming out today to give more details but if you go to nft.nyc that's their main website for this year's event and then
you go and look at events and you you scroll down to 2025 it's on an orange uh an orange button
there and you go to their official events you will see the first event that is showcased there
is curating historic memes presented by the bureau of internet culture and own the doge and you can kind of click into that
click into that luma if you're going to be in nyc and you're interested in attending
and you can apply to attend and like i said it's going to be super fun multi-day event from the
24th all the way till the 29th so we're really really excited about that. And yeah, we hope you join us.
I think now we're going to probably pivot to something that's very close to heart for us.
And we have an extremely articulate team member, Ultron, that always seems to hit the nail on the head when it comes to provenance. And I think he's going to give a nice recap about what provenance
means to us, what we believe the value and importance of provenance is in this industry and excited
to hear from Ultron. And he will be speaking from the Kokoro account.
Yes. Thank you very much, Smoke. Yes. We have all of the legitimate dogs here today.
We are the triumvirate of legitimate dog tokens today on the show. So we're very, very excited
to talk to Nero today.
But when we talk about provenance, simply it's provenance ensures authenticity by creating an
immutable, transparent record of ownership, linking back to the creators who make the things
we love. So what does that mean? It just means authenticity matters. We see examples of this
in the real world all the time. Transformers is a $5 billion box office project, IP. But Transmorphers,
right? A bootleg version launches straight to Tubi, right? We see this over and over again in
the real world. Provenance, authenticity, IP, these things matter in the real world and they
will matter here. When you do things like buying any of these tokens that you see here today,
these things directly support Atsuko Sato, the owner of Doge, who brought so much joy into everybody's life through her blog with her little
yellow dog on her couch when she was just taking pictures because she enjoyed it.
That has gone out and become the most viral meme in the history of the internet.
Culture has been built around these things. Communities have been built around these things.
And we believe that the people who make these things that bring us this joy should be able to benefit from the things that they've
built and the communities that are built around them. That's what provenance means to us. That's
why the IP is important to us because it is a badge of honor and it is a badge to show people
that this is real and legitimate. And I'm excited to talk about it today. And I think I've talked to
I've talked to us previously in the past about these things. I know these things are very important to him and they're
important to his project. So I can't wait to talk to him a little bit more about it today.
That's amazing. Very well said. I do want to have Shubh come up as well and kind of give us
a little history, brief history of Own the Doge, our project for anyone new in the audience.
little history brief history of own the doge our project for anyone new in the audience
yeah so we were on the doge we are the community which collectively owns and stewards the doge ip
and the doge nft so we started off in 2021 when plisa dao and art collective group
bought the iconic doge nft from an auction hosted by tsuko seito we won the iconic Doge NFT from an auction hosted by Tsuko Saito. We've won the iconic Doge image,
and it was fractionalized into 16.9 billion Dock tokens. So every Dock token you own and hold
is a fractionalized version of the actual Doge NFT. So our provenance goes back, you know, as back as 2021 because the Provnance originated from the Doge NFT.
A year back, I think, yeah, probably more than a year ago, we got the Doge IP and we've done some
amazing work with the Doge IP. We, you know, we've worked with Revolute to make Doge the face of
finance. We've worked with Leisure to make Doge the face of security. We've worked with U2s to bring some cute Doge plushies in the lives of children, in the lives of people.
And we have some very, very interesting partnerships coming up.
So yeah, the Doge IP, we recently announced Doge buyback.
So any revenue which comes in using the Doge IP, 40% of that at the minimum is going to be used for buying back Doge tokens.
So we kind of created an ecosystem backed by Provnance, backed by Atsuko Sato.
And we have Kokoro, which is another project endorsed and supported by Atsuko Sato.
And Kokoro was launched alongside the announcement.
So I'm just really excited, like, you know, on the Doge has deep, long history.
Nero has proved, you know, do only good every day.
A lot of initiatives we are going to be talking about today.
Nero acquired the Nero IP from us, via Tsuko Sato and Kokoro.
So, you know, it is like, you know, like Ultron said, the provenance triad.
And I'm really excited for the space.
Absolutely.
Thank you, Shubh.
That was a great kind of overview of the stuff that we've worked on over the past year or
so since we've received that exclusive IP.
And the lore is deep.
If you go to our website, ownthedoge.com, you can see we have built a statue in Japan.
We have done a lot of amazing things. We do have a documentary we're working on, full feature-length documentary about Doge.
So we have a lot of exciting stuff in the works, and it's all thanks to Provenance that we've been able to get to this point.
Really excited to be interviewing S today. I know we have a lot of interesting questions for him, so I'll start it off with,
of interesting questions for him so i'll start it off with um s can you please walk us through the
journey of nero your beginnings what you stand for the community takeover and becoming an ip coin
yeah of course uh so nero started as
run of the mill sort of pump and dump by the random developer who was trying to capitalize
off of the announcement of the existence of Nero last year, right?
And so after a very brief life cycle, the token was rugged and then it was taken over by the
community just essentially a few hours after its deployment.
Then what happened is there was the first CTO team, community takeover for those who
don't know, and uh essentially failed and then the i was uh
i essentially stepped up to lead the second cto team um and what happened after that was that
uh we had an incredible amount of support for nero uh Of course, based on the hype as well,
but also based on the fact that, you know,
there was, you know, a true legitimate,
like a bottom-up effort to try to build something
that is as everlasting as those
and built on the same sort of core
you know values and principles and so what happened is that you know we began growing
and we we reached critical mass we had a lot of uh sort of growth in parallel domains
sort of growth in parallel domains across different geographies with international
audience, with Chinese, with Latin America, Turkey, and everywhere in between. And so we were able to grow that so much.
We were actually, essentially, we were the fastest growing holder community since at the same time of course there were uh other
neuro-branded tokens that were essentially i would say competing right um and eventually
you know we came out on top top for a variety of reasons.
And what happened after that, you know, we were established essentially, OnTheDoge came
out with an announcement that they had secured the Niro IP from Atzuko and they were almost
like in the process of auctioning it or deciding what to do with it
with the On The Dodge DAO and the On The Dodge community.
And so, I mean, it was immediately apparent to me
that having the IP license was very important.
Having the support of Atsuko was very important.
Having the support of Atsuko was very important. It's a very big selling point
for cultural and legal legitimacy.
And it also opens the doors for us
to essentially expand beyond what would be considered like a meme coin.
And I think this is, and also like seeing like you guys, like what you've done in the
real world over the past few months and a year or so. I think there is a very legitimate case for IP in crypto.
And I think it is in a way parallel to what we are talking about in the RWA space,
the real world assets space.
In my mind, in the same way that we are trying to tokenize everything as they
say you know stocks bonds real estate you know commodities whatever i think that ip is in a way
an rwa that can be brought into crypto and i think that crypto is going to benefit
into crypto and i think that crypto is going to benefit tremendously from it it's a legitimization
thing in my mind it's also something that bridges two entirely different worlds and i've i've
actually on on the uh following the ip news i've had conversations and different conversations with people that
I could never have had just because we have the IP now.
And it's, I think, opening, like broadening the sphere of possibility tremendously.
That's what I've seen so far.
And I hope we can capture it moving forward.
Wow, extremely well said.
And it's really very true.
The same goes for us.
Even though we did purchase the Doge NFT for a very substantial amount, over $4 million in 2021,
once we unlocked that IP is when we really started to get attention from larger companies that really we hadn't spoken
to prior. So I think that especially in the Web2 world, it's very common and people are aware of
the difference between having IP, having that legitimacy and that access and kind of just
having a meme coin that's not backed by that. So really, really excited to have you here and listen to some of these other questions. I think that's a great point too. I've got another question.
Oh, go ahead. I was just going to say, I don't mean to interrupt, but I just feel like that's
a great point because I think when you look at the history of the space, the space in general
has been like the wild west for a very long time where people have been able to come in, take other people's ideas, spin up tokens, try to profit off them, and then just dump on their followers.
They dump on other holders, what have you, rinse and repeat over and over.
And now we're at this position where things like Pump Fun have made it even easier to do this stuff.
So we have this saturation of meme coins and saturation of projects.
And we're surrounded
sometimes by scammers, right? Who are doing these things. We see this constantly.
When I look at like a project like yours and us and what we're trying to do, I feel like
provenance can be an answer to meme coin saturation. It shows legitimacy, real projects
that have actual liquidity. You can actually trade in and out of these things. You can buy
these things. You can support these things knowing you support a real creator rather than going out there and
just going into the vapor casino and playing darts and trying to buy things, right? How many people
would really have made money off Matt Fury, right? And Pepe over here. It's a tale as old as time.
And I think stuff like this, provenance, IP, real projects like Kokoro, like Own the Doge,
like Nero that actually have real projects that bet with real communities that benefit
real creators, I think are really the answer to a lot of the problems that the space in
general is facing right now.
When you talk about legitimacy, we're seeing the eyes of the world are on crypto more than
they ever are before.
The days of the Wild West are ending.
In the real world, you can't just go out
and make a spider-man movie because you think spider-man's dope right things are changing
in our space and i think the answer to that is provenance considered fringe until recently pretty much, I think
that not having IP will be considered fringe very soon. I think that there will be very
little things to do with a project without proper licensing, especially when something as IP-dependent as a meme coin.
I think it's so obvious to me.
And you may call it being against the cypherpunk movement
or the decentralized movement.
That couldn't be further from the truth in a way.
There is very clear, there are very clear frameworks,
actually they've been since 2018 or so,
about the legal existence,
the legal substance of decentralized autonomous organizations,
how they can exist in the real world and how they can own assets,
they can own IP, they can do business,
they can do transactions in the real world.
I think it's a natural evolution of things.
In a way, this has already happened.
This happened in Web 2 and it's just going to happen in web 3 it's very very clear to me
i um i i just think that what what remains is the people who do have ips uh just
essentially just survive like they just they just exist because they's like the mere existence, I think, just makes it so that they outshine the rest.
I think it's going to be very obvious. What's been going on with the trenches pretty much, right? I think that's, you know, that's really a casino effect, right?
And there is going to be, in my mind, the space is going to mature
and the consciousness, the collective consciousness of the investors
in the space and of the contributors as well is going to grow beyond that.
I think that's what will happen.
And everybody's going to start looking for signs of legitimacy
and for like North Stars, sort of say, to try to find harbor
in a place where it really has been traditionally a Wild West.
I don't think that it is a stable environment to be where, you know,
you can have IP infringement so heavily and so heavily monetized
against the actual owner of the IP.
I think that is not a healthy sign.
And I think it's going to destabilize
and it's going to find a new point of stability
with legitimate projects.
And I think it's already happening.
I've also been tracking other IP projects.
I have more confidence in them
than pretty much anything else I've also been tracking other IP projects. I have more confidence in them than pretty much anything else I've seen.
And like you said, that, you know, just because you think you can make a better Spider-Man movie
or because you just want to make a Spider-Man movie, this doesn't give you the right to do it.
And you have to respect, even if the Spider-Man directors do a crappy job, you have to sort of understand that, you know,
businesses can be successful at one time or not successful at another time.
can be successful at one time or not successful at another time they can they need their time to
adjust and they might have you know their ebbs and flows but that doesn't give anyone the right
to appropriate uh you know their their stuff pretty much um that's so that's also my stance
on it because i know that there is still many there
are still many tokens that try to exist without ip while others exist with ip uh and there is
this this sort of competition of of the of legitimacy or of of trueness when it is actually very straightforward. It's as, you know, as obvious as one plus one equals two in my mind.
Yeah, I couldn't agree with any of that more than I do, honestly.
That's that's really my whole thesis here.
I think the space is evolving for a long time in this space.
Like new coins were better than old coins, right?
Because new coins had this unlimited potential of whatever they were going to do.
Right.
But that mindset has created this vapor casino where people are chasing new launches in a
vapor casino and are getting rugged left and right.
If we're honest and we look at the space, the trenches are full of bodies right now.
Nobody is winning in the trenches anymore.
The space is
evolving and people need to either change or get left behind. And that's the way that it's always
been in this space. It's no longer about fresh launches are going to be beneficial. They're
mostly rugs. And that's just the way that it is right now. The value extractors are out there
and they're using things like pump fund to suck you dry. And that's just the way it is.
I think the meta will come back to real projects who show staying power, right? That have actual liquidity that you can actually buy,
that show staying power that are going to be here for longer than five minutes,
right? I think that is going to be the new meta. And when people are starting to look for
legitimacy, they're going to look for things that show you as they're trying to like sift through
what is just saturation of a million
meme coins being launched every day, people are going to look for legitimacy. And when you look
for legitimacy, I think that you look for things that have actual ties to the actual creators.
Like if you love a meme and you're buying it because you enjoy the meme, wouldn't you want
that to actually tie back to the person who made it, the person who actually created it,
that meme that you sent to your mother on Mother's Day, that meme that you sent to your friends to communicate whatever
you want to do. Those things actually being able to tie back to the people that actually made them
should have value. And when you're looking for what has value in this space, when you're being
drowned by absolute vapor being launched everywhere, legitimacy is going to matter.
And I think when you look at
projects like ours, I think that's what you see. You see legitimacy and that is going to be
important in our space because the answer to meme coin saturation isn't going to be less coins.
We're not going to have a future where there's going to be less coins, right? There's always
going to be more. So how do you find value in a sea of vapor? And I think provenance and IP is going to be the answer to that.
Very, very well said. Yeah, loving this conversation. I think that two things that we would love to see happen, and we've been speaking about a lot on these spaces are,
one, this is kind of a call to action. We would love to see the industry, the exchanges,
to action, we would love to see the industry, the exchanges, create a section for provenance tokens,
create a section for verified IP coins. We think that that could make a big difference in the
industry. We believe that that would kind of instill trust in creators and incentivize millions
of new creators to onboard to crypto. If you knew that you had created a meme, you took a photograph
that went viral, and you're able to go and you're able to kind of get that verified that you officially
created it and then potentially earn from that, you're going to be much more likely to want to
get involved. But when you know that crypto is full of, you know, just pretty much Wild West,
people can do what they want. There's a lot of fun. There's a lot of experimentation,
but it's exploitive. It's exploitative to say, you know, that you're going to use the identical artwork or meme and kind of not have a clear distinction between, say, for example, a fan token and an IP token.
So I think that there is definitely a way where interesting projects can coexist. But I think it's ridiculous that projects that are directly tied to the creator
are actually weighed below, not prioritized, don't even have a seat at the table.
Whereas other projects, if they have good connections, good reach,
good volume through various factors, maybe connections that they might have,
are able to dominate regardless of what they're backed by,
they're tied to the creator, et cetera. I think that's where it becomes extremely unfair.
And we are hoping to set that industry standard of provenance, facilitating the next evolution
of creator attribution. We do believe if the exchanges, if a first mover comes and says,
okay, we're going to have a provenance section, verified IP coin section, where some of these
creators can go, that that's going to be a huge win.
And yeah, just really excited to keep the conversation going.
Snacks, did you have a question you wanted to throw into the mix?
GM, everybody.
So what do you think has changed for you
in the Nero community post-vote?
How has the IP changed how your community approaches?
So how do you approach that?
Yeah, I think the IP for me has also been, like I said before,
it has renewed, not really renewed, but I guess renewed and expanded the way that I have been thinking about Nero and where it can go.
to do things that are branded with Nero,
knowing that we have the IP license
and knowing that we can do monetization campaigns
and we can do partnerships.
Actually, it's funny because like, for example,
when you sign an agreement to get listed on an exchange,
some of these exchanges, they have in the terms of service, essentially,
you are signing to say that it's almost like you are not knowingly infringing on intellectual property
that you do not own by representing the token, right?
So it's almost like there is a whole framework that actually has existed
about intellectual property and copyright.
And having the IP, it sort of makes me feel more comfortable
in existing with Nero and realizing, you know, its potential
and its trajectory. I think the community is feeling the same, the rest of the community.
I think they feel, especially having gone through a lot of sort of PvP and, you know, slandering or whatever, they feel safe knowing that this is a very sort of,
almost like a fundamental pillar of the project now.
And I think that they understand because our commitment,
you know, the agreement for the IP is like two years long
and it's probably going to be renewed and renewed and renewed.
So this is something that I think also gives confidence to the community that, you know,
Nero is transforming in something that it's also like becoming evergreen.
green that's really it and i think the the time horizon for the things that i had in mind
That's really it.
has really really you know pushed back and and and elongated uh because of the ip because it gives
legitimate options to do many many important and interesting things that bring value back into the token and like you guys are
doing you know where you example for example you know you use the the doge ip to create revenue
for the project which then allows you to build further allows you like to do buybacks you know
all sorts of things i think that's uh you know i think that's like a natural evolution
of things and i think you are essentially going to be able to uh you know sort of like beat your
competition or outgrow everybody else because you have uh you can set up systems where you can infuse, you know, energy and capital and resources from the real world into crypto rather than playing, you know, struggling and competing for very little liquidity, competing for attention in an essentially an echo chamber with like the crypto meme coin space, right,
which is actually very, very small.
So I'm really, really excited for that.
The other thing that I'm excited about with regards to the IP is that, you know, we have
and, you know, we have been vocal about it.
we have been vocal about it, the IP allows us to build a legal case for, you know, Nero
token, the other Nero tokens that are infringing pretty much.
And I would actually, I'm very passionate about pursuing this.
And, you know, I've consulted with several legal professionals on the matter and I you know I'm
starting to build more and more confidence that this can lead something to somewhere very positive
and I think that like Smoke was saying is like this could because Nero is the first of its kind that exists in this sort of battle, let's say,
that can almost like set even a legal precedent for that.
And I think if we are able, if we manage to do that,
I think it's going to send a very strong message to everybody.
And I think that it's going to be a very,
like a recurring question with meme coin investors
to the people who run the meme coins
about whether they have the IP.
I think that's actually going to happen.
We saw it with CTOs, like when we first started
and then we became successful, CTOs became all
their age because people understood at the time that a CTO is almost fundamentally a
healthy, a very healthy way to distribute the ownership of a project, right?
Because the more distributed the ownership is
the more contributions you can have from all sorts of different angles and so people suddenly became
very interested in ctos and now we i mean it's it's it's happened so much that now some tokens
advertise themselves as ctos when they're not just because they know
that it is like a marketing you know uh like a marketing point right like a selling point that
they advertise um similarly I think that's going to happen with IP I think that we are going to be
in a position soon where you know a bunch of meme coins will launch based on
some IP and you know people will say okay but I I saw that you know Nero did X and Y and Z and
they have the IP do you guys have the IP do you guys have the IP you know like uh on the doge like
Kokoro like whichever other token right so i think that's that's really gonna
happen i i i would really i'm like sampling this cause i i it it's almost like like i said before
like expanded and and reinvigorated me a lot and i think um i would like to be um I would like for Nero to be at the vanguard here
and show an example.
And we are ready to do what is necessary,
and we have the resources to do it also.
Can you tell us a little bit about Nero, about me?
Are there any meme trends within the community? Are there
any like ongoing kind of like inside jokes in the community? Let us know, give us some
inside the Nero kind of like meme and meme lore. Like for someone who doesn't know anything about Nero, like what should we know?
Yeah, that's actually an interesting question.
We are trying to build it, honestly.
I mean, it's no secret that, you know, so the idea, for example, is, you know,
Doge was a meme first and then it became like a crypto. Right. And then Pepe was the same thing. Right. But there are other things that were, you know, crypto first and they sort of then became memes, right? I think Nero is more on the latter category because the Nero lore itself hasn't been built up
over years of sharing and sharing and memeing,
like for example, with Doge.
So we're also trying to discover that.
I think that for me, I mean, what really inspired me in the first place to be
involved as like a CTO leader in Nero is the idea that it's almost like if you've seen
like Into the Spider-Verse, the animated film, right? It's actually a very interesting film because the core,
I guess the core message of it is that anybody can be Spider-Man, right?
And that was the appeal with the, you know,
the first wave of comic heroes that wore masks was that.
It's like anybody can wear the mask and anybody can be the superhero.
That was really the appeal of it, right?
And so I'm considering Nero as the,
almost like the symbol that is wearing the doge mask
after Kabosu passed away.
And so it's almost like in the same way that you have,
like a coming of age superhero
that is trying to find their own first steps
and get their own lessons and grow from that
and develop their own story.
I feel like Nero is something like that.
But other than that, in our everyday, we have a lot of fun, you know, with Nero because, you know, it is so closely related to Doge.
It is almost like as memeable as Doge.
And on the other hand, because it's almost like, you know, Doge is a very particular picture.
And the memeing has already largely happened and so um with nero we are still exploring that so we are experimenting
and we have uh a few people on the team who do content and, you know, with great ideas, with great designs.
And that's pretty much it.
You can see all of it on X and I hope that we can do even more in terms of,
you know, like animations and videos and stuff like that.
So there's an alternate, there's a parallel universe where it wasn't Kubosu in the picture.
Is this what you're telling me?
In the Dogeverse?
Not exactly.
It's almost like Peter Parker and Miles Morales or like Batman and Robin.
like uh peter parker and miles morales or like batman and robin right and and then you know
batman you know beat up old you know and and ready to retire he he can't take it anymore
he doesn't have it in him his bones are shattered right and then and robin steps up and he's almost
like like a sidekick but on on on his way to becoming the next Batman, right?
And so the Batman is really the symbol for it.
I think that what I've really come to understand as extremely important,
in the beginning, I think it was more happenstance than intention.
In the beginning, I think it was more happenstance than intention.
But over time, I look back and I think that has given a very large piece
of Nero's whole identity.
And I think that by executing based on that core philosophy, we've essentially, we are growing into a position that Nero can be one of those entities
that can wear the Doge mask.
That's my aspiration.
And it's not really a replacement.
It's almost like anybody can be Doge.
Nero is one of those very suitable, you know, candidates.
So Batman wise, would you think of Kubosu, you know, Doge as like more of a Michael Keaton,
a Robert Pattinson, a Ben Affleck or a Christian Bale?
I think George Clooney, to be honest, it's a meme.
I think it's a meme. Oh, be honest. It's a meme. I think it's a meme.
Oh, I forgot.
Excuse me, Mr. Clooney.
Yeah, George Clooney was a meme Batman.
And I think, yeah, exactly that.
Yeah.
Didn't he have nipples?
Yeah.
I think he did, yeah.
Nipples on the Batsuit.
Yeah, yeah, yeah, yeah.
And it was crazy.
Dogs do, the Bowsuit does have nipples.
Schwarzenegger? Do you remember Schwarzenegger in that movie?
Yeah, of course.
Yeah. Yeah, it's a meme. So I think it's George Clooney. Yeah, for sure.
How do we feel about that, Shoup?
That is hilarious.
I was thinking of Doge Morris Grito
when you asked this question in my mind,
I mean, I'm more like Gen Z.
So I was like, yeah, you know, Christian Bale,
and then George Clooney references,
that's just funny.
But speaking about provenance and IP,
there is one other thing which we stand for as a community,
Doge, Do
Only Good Every Day.
And we had a campaign, Kabozo for Kids, which we launched alongside Tsuko Sato.
And Nero, this was even before the IP came out.
So Nero was one of the top donors in that Kabozo for Kids campaign.
And I just want to ask guests, like, you know, what has Nero been doing in a do-only code rent and space?
And, you know, can you throw some light
about your initiatives, your idea behind donating for,
you know, Kabozo for kids, and are there any upcoming things
which we should know of?
Right.
So that's actually an interesting story.
interesting uh story um i um i think that the first time i talked to somebody from on the doge
was path and it had probably was like last september maybe like, probably like a couple of months before the Doge Day in 2024.
And surprisingly, well, not surprisingly, actually, one of the first things he told me is that they, you know, that they were not on the doors were not interested in associating themselves with any like Nero token and,
you know, just don't even try it and whatnot.
And I was like, that was not even my intention because I could not even actually conceive such a thing at the time because we had a very low
level of success and we didn't even have the appropriate amount of resources to support
it to be honest or even business sense or organization.
But we kept in touch know, regular intervals.
And then what happened is that Doge Day came about and I, at the time, you know, remember
we it was like a Nero at like a peak of its sort of fame at the time for that period.
Right.
And, you know, like a billion in market cap, whatever, right?
You know, the new hot chick at school, sort of say.
And so I was getting bombarded with messages from our community members
as, you know, as a CTO leader about, okay, let's do that for Dodds Day.
Let's do, you know, let's send a statue.
Let's, you know, send a bunch of people there.
Let's do all of these things for Doge Day.
You know, for the purpose of, you know, not really supporting Doge Day,
but for, like, promoting Nero.
And all of these ideas, I mean, even though of course I appreciate the enthusiasm
that's part of being
you know, a CTO
of course
you know, what grabbed me the wrong
way is like
you know, the Doge Day is about Doge
you know, we
were never invited
you know, even considered right you know, we were never invited or, you know, even considered, right?
You know, we never, you know, we didn't have any sort of relationship with, you know,
at Zuko or on the Doge, really, except a few messages here and there.
And so anything that we would do that felt intrusive, I felt like it would be really negative.
I think it would backfire.
And I think that, you know, if I'm not mistaken, others who tried to do it, it really backfired for them.
And that was made apparent, you know, a few months later.
And that was made apparent, you know, a few months later.
And so what we discussed is like, okay, how can we support Dodge Day without actually taking any of the attention from it, right?
Because the point was not to do like a vampire attack for the attention, right?
like for the attention, right?
To hijack the thing, right?
To hijack the thing, right?
And so at the same, around the same time, you know, there was this
KABOS for Kids, you know, campaign for, I think it was children with autism, right?
And so we thought like, okay, we are doing so many of these charitable donations
and events, let's do something similar and
and you know let's you know just donate and we'll send a nice message and and that's it and we we
don't really expect anything in return and i think that was that's how this came about uh and
generally this was also very aligned with what we have done historically and what we also continue to do from this day, which from that day, which is that, you knowS, most of it is driven by local initiatives from the Nero community members for charities and, you know, causes that nobody would actually even know.
And I think that this was and still is fundamental.
It's like the cornerstone of the community aspect of Nero is because we have been able to bring people together to support things that nobody would have even considered that they needed help for example like you know some elderly lady in some mountain in
china living on you know 50 dollars per month but she has been taking care of you know 80 stray dogs
up there in the mountains on her own and you know the somebody somebody's cousin or you know niece
or nephew or whatever knows about that and they live four hours away from that mountain
in China and they were able to get her you know 500 kilograms of dog food enough to support that woman for months right and and
uh and for her to carry on her work and we have many of these sorts of examples
that have really contributed to i think a very genuine sort of
I think a very genuine sort of spirit and like character for the community as a whole.
And I think it's also brought together a lot of people.
You know, we've done like a lot of charitable initiatives for areas that have been, you know, there have been natural disasters
or, you know, things of that nature.
And I've seen people that initially were just, you know,
like passing by essentially become like full-fledged team members
because of that.
And it's actually interesting because
you know in a way charitable giving is about giving with no expectation of return right but
what i've noticed is that it's almost like the more you give the like, for example, like we would donate like $5,000 and, you
know, some of our time and some of our resources to a cause.
And we get the help of 10 people after that, that helps us build the neuro community further and i i think that's really a very strong uh uh almost like common denominator
uh for for what we've done and i'm extremely proud of it
wow yeah that is really good i mean you know that just makes a smile and you know do only
good every day that is the kind of moto which owned a doge has always,
you know, just stood up for, and we've always been trying to do that.
We alongside at Suka Saito have donated more than $4 million and affected like
millions of lives of dogs, children, pets, and, you know,
a lot of people around the world.
And at Suka was the one who tweeted about that and shared our impact report
about that as well. And yeah, I i really love communities and that is something which crypto
stands for that is something which meme coins stand for that is something where you know we've
all seen tweets from vitalik saying that you know yeah donations charities these are an actual
outcome which brings an impact when it comes to the meme point world. So I'm really happy, you know, to listen to all these amazing initiatives taken by the
Neuro community and you guys.
I also hear it is PoEAP time.
So, Boop, would you want to jump in and drop the PoEAP secret phrase?
I would love to.
So just so you know, I believe that PoEAP has now, like, that you have to, you're required to like download the app to claim it.
But so you'll just want to get out your PoE app home apps and enter in the secret phrase, which is, hold on, let me make sure I'm going to say it in the right order.
Doge-Nero-Cocoro.
Doge-Nero-Cocoro.
Okay, so some of you may know that I broke my streak of claiming the first poll app every single own the doge space and i broke it on bitcoin pizza
day because i was too busy telling your global pizza party and i'm back we're gonna see if i got
the first one today and i did sorry everybody better luck next time
i just believe snacks is gaming the system i don't know how but snacks and doop these guys
collaborate behind the scenes and always make snacks win like i was literally the
person who clicked enter i don't know my phone's probably slower snacks is cheating okay so first
of all we know it always starts with doge almost always so you can have doge pre-loaded in there d-o-g-e dash right that's where i'm at
then you hear cocro or nero and how is it going to end right doge dash nero dash i was already
typing coco before it came out so look get better everyone good luck next week
i feel like that's hilarious yeah snacks i feel like he he always wins i feel like with
with snacks and this strategy is just like remember somebody was like breaking down the inspect side
of like the web pages to find out like shib was going to be listed on things or whatever and made
all this money doing that i feel like that's probably what snacks is doing here as he's
starting to describe this thing with the po app like he has a next level strategy that he's trying to convince us that he
does.
However,
in my opinion,
I agree with Shub.
I think the fix is in,
I think snacks and boop are collaborating here to scam us all on this
PO app.
I don't know what the end goal is here for you guys,
but I just want you to know that I am watching and an investigation is underway whoa whoa whoa okay i mean i don't know if maybe what you need me to do i don't know
if this is like the ask is that you need me to give you the phrase ahead of time and then we
keep that from snacks next time but you know i'm willing to work with you i'm willing to work with you. I'm willing to work with you to get on in your good presence.
See, everyone, I'm fighting a one-man battle here to claim the collab first every week.
No one is on my side.
I'm the people's champion, and I will continue to win.
Let's go.
That is hilarious.
Well, thank you so much.
I have one last question.
Oh, yes, let's get one last one in. We are going to have a a hard stop but we definitely need to do a v2 of this it's been great
definitely so last question for us what is upcoming for nero any alpha you would like
to share with all the listeners here yeah um so although the yeah the timelines for that still blurry and it is the summer so I'm cautious
about you know essentially crypto being very very boring in the summer.
So we will have an officially licensed Nero NFT collection out uh and extremely excited for that by the way for the otd
or dog dog holders you know proceeds from the nft collection will go to on the doge and atsuko
right so uh you know goes to show you how ip actually you know can bring you know objectively
good results um yeah so i'm very excited about that uh about the nft collection we're also doing
a slight uh rebranding for for you know um some of our things not the logo but some some of the other things
um and uh yeah like i like i said before i'm curiously excited about uh what can happen in
terms of ip of litigating um yeah and whatever that means um and whoever that concerns to be honest.
And yeah, other than that, I think I'm also excited for, you know, there is going to be a couple of events in the fall that we will be attending.
And we've had very good presence so far
in some of these events and we will continue to do so.
And some things that I cannot really talk about, sorry.
I'm excited yeah well thank you so much as we can't thank you enough
what an amazing speaker um it's been it's been great having you here i think that you are an
essential part of this like you said you're in a unique position where you chose to along with your now DAO, to kind of pursue this IP in this situation that we kind of developed
with Oddsaco. And it's really, it's going very well. And I think we're all on the same mission
here. We want provenance, we want IP to matter to the industry. And that's going to allow a lot
of creators to feel comfortable, to be rewarded, to be attributed as they deserve to, and really
kind of step up the whole industry to a higher level and allow us to be hopefully much more successful
much more trustworthy as an industry so amazing to have you we definitely need to do a v2 we're
gonna have to close it out for today but it's been an amazing space and can't wait to have you back
uh thank you so much uh You were a great host.
And thank you for all of the good questions and conversations, guys.
It was a pleasure.
Yeah. Thank you.
