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Providing Value in an Attention Economy: Do’s & Don’ts
Recorded: May 11, 2023 Duration: 2:37:51Space Recording
Full Transcription
And also to retweet the space before we get started, we'll be looking to start in the
next couple of minutes as we wait for the final guests to join.
And yeah, hope everyone's having a wonderful day.
All right, David, you're going to do a little rap?
Yeah, that's what I was going to do.
Not for me, from one of everybody's favorite friends in Web3 at the time, right now.
And there's no coming back.
And there's no coming back.
If you missed it, you missed it.
It's one to the lifetime.
She's going crazy with the douchey message, man.
All the day, I ain't got enough to pay.
Now I'm sitting on the back for what that day.
And now she's going crazy with the douchey message, man.
And that's what it's about to say.
And that's what it's about to say.
P-P-P-P-M-O-O-N
That's what it's about to fucking know it's heavy.
P-P-P-P-M-O-N
That's what it's about to say.
Got a call from my ex, I wanna, wanna change.
She wanna be on my yacht, I can't stop with her pay.
The market jumping, everybody, I ain't getting paid.
I had some wallets, gave it three, cause I don't need a phrase.
Play to see, baby, the world is green, baby.
We give it time for the DJs to try to ride in.
We climb and toss in the market, tackle in the same.
Yeah, and the volume coming in like a parade.
P-P-P-M-O-N
That's what it's about to say.
P-P-P-P-M-O-N
That's what it's about to say.
P-P-P-P-M-O-N
That's what it's about to fucking know it's heavy.
P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P-P
the pinned tweet but more importantly you might notice that paso is not here which is the best
news i think anyone could ever imagine so with that being said i think it's time to to celebrate
with paso not being here and i will give everyone in the audience a whitelist spot if they're right
uh in the pinned tweet paso is absent uh get well soon paso is currently six of anyone
here types that out for him and retweets the space i will hook you up with a whitelist spot
guaranteed spot everything like that you will be sorted for for our next mint that's all you have
to do very simple steps and i'll make sure that you do not we're not in the space for more than
for less than 30 seconds as well so thank you for that and yeah let's get into the space and start
with the introductions maximum one minute per person so we don't take too long mech please
take it away hey what's up everybody i am a world famous twitter spaces co-host uh also work at mech.com
friends with abby love all of you speakers out here i'm big fan of web3 gaming and just waiting for us
to have our own songs written about us from ai by drake and travis scott because you know this time
next year that's where it's going to be amazing amazing let's move on to arcadia who are you
quick introduction hey everyone uh it's it's nice to see you all again uh it's always nice hanging out
with um familiar faces well not really familiar faces but familiar twitter accounts uh my name is
chase i'm the ceo and co-founder of op games we are the creator of arcadia um i've been in the gaming
space for the last 15 years starting with browser gaming back in the days and then free to play
mobile and then web3 back in 2018 when we founded the company um but yeah that's that's um a quick
one minute i suppose or 15 seconds perfect perfect you guys are good at this i like it a lot
ty from digipals please go ahead hey guys good morning um so i'm ty from digipals we're on week
three now so i think i think we're going to the moon now um so i joined digipals which is a game
studio indie game studio based out of singapore we're we are based on the chronos blockchain
transitioning over or i should say expanding sorry not transitioning i'm going to get like flamed
uh over to the polygon uh just in a couple of weeks and looking really forward to that but i'm also
uh you know i i got the job just because i'm a content creator initially and i'm really looking
forward to this topic man because like attention economy is seriously something that not enough
people touch on so so just stoked to be here man awesome awesome good to see that you're still here
hopefully by the end of the space you are still going to be here with you know you accidentally
leaking more information as always but lazy soccer on to you yo what's up what's up i'm jake
continue to join business developer at lazy soccer
oh man you sound like more more like a robot than i do
yeah that's that's that sounds like chat gpt talking um maybe you want to disconnect and
and rejoin to see if it sounds any better
no still still sounds like your chat gpt
that's chat gpt lazy yeah definitely definitely we'll get we'll get back to you lazy soccer uh
project red please go ahead hello everyone i'm dean from project red and i'm coming project
on the polygon blockchain uh and yeah
that that's got to be probably the best intro of all time so please give project red a follow
if you're not familiar with them already because you know that that's just how they do things here
absolutely amazing jorge please go ahead oh man i you guys i gotta do like a good intro now huh
like there's a lot of pressure here i'm trying to win this white list and oh man uh jorge here with
the gaming strategist uh again an advisor in the game 5 space been here for uh two and a half three
years advised over 20 different projects um yeah i'm here to make sure that we figure out ways
that the do's and don'ts and how do we make sure that we get to one billion gamers
one billion gamers that sounds like the the wrong space but yeah i'm fully on board to bringing
one billion gamers on board on on every space but yeah thanks nice to have you uh today as well
like wagmi gaming please please go ahead i'm gonna i'm gonna one-up jorge watch this so i'm chris
burkett i'm the co-founder of uh wagmi games uh we are a transmedia gaming franchise we've got our
first uh game coming out on uh app stores very soon uh this summer uh for our our closed beta
uh it's a futuristic sci-fi uh clash royale style game uh we've got comics we've got nfts we've got it
we've got it all and our obsession is to bring in at least two billion gamers so there you go
take that okay that's perfect so jorge i think you might have uh some serious competition with with
chris over here and mech i think you might want to read retile your spaces as well but yeah nice to
have you on for for the first time i believe um but yeah moving on to petabots please go ahead
hey hey hey everybody it's our talk from petabots petabots is a web-free casual gaming platform
we launched our alpha version of the first game in the middle of april and moreover we are doing now
cross community tournaments and moreover boomland and also to join us for our tournaments and moreover
i invite everybody to join us for tournaments and moreover we are doing uh uh anarchy mint in the
end of may and moreover thank you all for having us today
got it got it thank you petabots very very keen to to learn more about what you guys are building in
in the long term and also looking forward to featuring in the tournament that you guys are running next week
in terms of from boomland normies please please go ahead hey what's up everyone this is arian from
normies first of all thank you guys for having us here today and like thank you everyone for joining
us uh we are a utility based project which we make our utilities based on like the community needs
and we directly share our uh revenue with the holders i think that would be enough for now
you know you guys are really good at these intros normie is really bullish on you guys love what you
guys are are building but you know the the intro is super short super concise and super effective from
everyone so far shan from from gen k i have very very high expectations the first space we're doing
together but looking forward to hear how effective your your your introduction is
good morning guys shan here uh best known for being abby's best friend uh gen k is a pfp project
deeply polygon centric and we have the vision of bringing artists and community together and
providing fun experiences for the project for the holders and the project it is also it's 4am here
so i'm about to smash back a pre-workout so i can wake up properly for this you know that's some some
serious dedication and and a very strong introduction definitely lived up to to my super high expectations
and and yes we are best friends but not on not from the boomland account only from the abby account so
just to to clarify that i have no best friends no biases or anything like that from the boomland account
we are all super professional here and and professional spaces hosts and and everything to go alongside that
but dan from from dormant please go ahead
hey hey here is dan from dormant we are building sleep analysis app with monitor incentives and thank you guys
for the invitation i'm super excited to discuss with you such an exciting theme and so happy to be here
amazing amazing amazing could you give a brief introduction about what you're building in terms of a 15 to 20 second elevator pitch
yeah we are building sleep analysis app and yeah we launched our our first batch of users a few days ago
it is pretty better for our holders and currently uh we are testing ui uh learning our algorithms and uh you will be able soon to touch
uh great sleep experience together with dormant and earn some tokens by maintaining right sleeping habits
amazing amazing amazing big fan and congratulations on all the recent success and i know you guys have a mint
coming up soon as well so looking forward to to that as well so yeah i think that's a world record 13 minutes
for us to go through all of the introductions um and you know half of that was back playing is his famous song
so i think you know we've definitely upgraded in from the boomland side of things in terms of the new house doing well
and just a quick reminder right get well soon paso in terms of uh in the space
comment section if you're keen on on getting what this to our upcoming mint in the next uh after we've got live
on our main date and details to be confirmed i cannot say too much as of now but yeah
looking forward to to getting into this space definitely a topic i'm keen to
discuss further and get everyone's opinions on and would like to start
with the with my first question is how do you think the attention economy is shaping the way
we interact with and consume digital content across various sectors including crypto nfts play
to earn games web 3 games beyond in general and how you see moving forward the the importance of
the attention economy and all the different industries that that we're currently in
mech.com i i don't you don't even need to raise your hand you're you always go first so please go ahead
all right uh well well uh first i wanted to say two things jorge and chris gang gang
one billion that that's that's how we do a billion gamers are coming into here um suggestion for
dormant and when someone asks you guys for an intro just be like everybody wakes up everybody goes to
sleep mic drop you'll you'll get a bunch of follows like that but you know back to the topic i mean
you know attention economy that's what we're all fighting for almost and thanks to the open source
twitter algorithm like it's actually gotten easier i see less popular accounts garnering so much more
engagement than ever before there are a whole bunch of threads out there that actually help you
decipher this algorithm figure out how to pose what to pose certain keywords to look for and i mean
you know uh who really pays attention to this topic more than games i mean that's what we're all
about and there are so many different metrics measuring it but it really comes down to the community and
how they're engaging with you because that's what everybody sees out there so that's what i see a
lot more games focusing on i mean it starts with collabs that's what really gets you a large influx of
players a large influx of community members but you know then it's really on the community to
not not so much convert them to active members but really help them and guide them along the way i mean
content packages giving them direction on what types of things to post different events you're coming up with
how you really want them to engage with you i mean it really comes down to the community and the
project to give them the direction
amazing take i like it a lot mech and i think dan from from torment definitely consider using the intro
from from mech.com i think if that's not something which you guys are thinking about i think it's a
super great strategy and on to you from shan from gen k please please go ahead if you've had your
pre-workout already i haven't i just can't be bothered getting out of bed to go get it to be
honest um yeah i think that for games especially it's really hard to keep people's attention because
you know people often say they want a web3 game but they don't really want to dedicate time into it
like they don't want it to be a job so it needs to be fun like fun is the most important thing but it
also needs to have um like small like you should be able to jump in jump out and have fun quickly
in this especially in crypto they the last meta was definitely we're providing this big giant mmorpg
that um will take hundreds of people on the team and billions of dollars to make but that we're going
to do with like a five person team um and we're moving now into i think more quick games like um
yourself like i know that my community especially have had a lot of fun with boom blend um but like
quick easy games like dot io games are definitely the way forward where you can compete against each
other you can have a five minute game and you can get out again but in the terms of overall crypto
space we're definitely seeing um i think people leaving nfts right now just because they've seen
like the shiny new um meme coin thing and it's gonna like it'll die off in weeks probably people
come back to nfts so how do we keep people's minds on us basically is another question there
sorry i'm um going off on a tangent now all good all good that's that's the reason why we have
today's space to to get to all great brains in terms of helping us to to answer that question
most effectively so that we're better able to make well-informed decisions in terms of trying to
capture as much attention as possible ty from dg palace please please go ahead thank you man i i kind
of wanted to touch on uh one of the things david mentioned as well with with twitter you know in
the open source algorithm but also um like even them putting how many views were on like a tweet i saw
somebody the other day who there were 10k likes and 10k views right so being able to see like kind
of that's not organic right like that's not real um but it also shows that like there is a demand
people are willing to pay to show that you know hey look um it's almost like a it's not the bystander
effect but and i'll try not to go too into the the science behind it but like there's a whole lot
of psychology and there's a whole lot of money that goes into studying this to like you know the reward
mechanism how to get people coming back it's the whole you know candy crush has this down to a t
so you know and also the other thing is that like you know when the market what i've noticed at least
when the market's like kind of not too active it's not really you know not much is happening
almost you know people's attention wanders and so like you know web3 topics or like you know drama
will almost be stirred up out of nothing uh when there's not really you know mints or launches or
updates coming out um that are interesting you know and the market's kind of sideways so um the
other thing that i'll also note is that you know you have to keep the algorithm happy obviously right
well we could talk about the algorithms whether on twitch youtube twitter tiktok all day but you have
to keep them happy and acknowledge they're there while in my opinion also you know retaining your brand
image and your identity and your voice um while not just you know posting basically being another
one of the same exact uh you know people who post the same type of content that's my that's my two
cents just as you know more of a content creator based and and stuff like that amazing yeah definitely
like that take and the approach that you suggested in terms definitely from your content creator
background as you know content creators are definitely fighting for for attention due to although
within this space there's not too many of them but i think all content creators are very metric
driven and i think what you mentioned about the the algorithm being more open source and having the
impression account there definitely helps i guess people newer to the space to see who are the right
creators to deal with because in the past 10 000 likes 5 000 retweets it looks pretty good 10 000 likes
5 000 retweets 15 impressions 15 000 impressions looks like um like it was bought it by you know the the lazy
soccer bot which she had earlier but yeah anyways let's go on to to arcadia and and let's make this
space a bit more free so feel free to just speak don't really need to to raise your hand up but if
you speak on top of each other i'm not going to be very happy and i'm going to have to have to
jump in but other than that please please go ahead yeah um that's really good um i think um i guess
like i'm going to approach this in in a gaming perspective um being in the space for the last
15 years um specifically um on the aspect of user acquisition um you know attention is probably the
the hardest one to get and i i think it was sean who mentioned um a while ago um regarding having um
a really easy way to enter a space um to enter a game um you know to enter a community and and and and
to get themselves hooked um and allow themselves to stay there uh but at the same time um if there's
a way for these users or for these players to actually easily onboard themselves to hop in and
hop off and then rinse repeat um that actually enables you to retain these users much longer
i think like you know attention economy is very complex in such a way where um do we are we just
looking at the initial attention um or are we looking at eventually sustaining them into power
users um that would you know be part of your community for a very very long period of time
and i think that um this is kind of like where um we could see attention economy as some sort of like
an elevator pitch um that essentially allows you to help your users at the very onset um and sort of
like provides value to your community eventually um and so i think um you know it boils down to
a game that is interesting on the get-go that's one of the reasons why you go to facebook right now
you see a lot of gaming ads um which are mostly misrepresentation like stupid gaming ads um that
doesn't really represent the game itself because that attention um is what they're after for um and
once they're in the game you know they're crossing their fingers hoping that they could go ahead and
sort of like convert them even though the ads are somewhat misleading but also really entertaining
um and so all of these ads right now are just getting ridiculous but i think that um it's kind
of like an evolution in terms of like how um companies are are hacking into the psychology of
people to really fully understand exactly what makes them tick and what makes them you know be part of
your brand right right definitely i i like that take a lot a lot and in terms of what you mentioned
the hook is so important pretty much in all aspects of what we do if it's a piece of of writing if it's
a piece of video content long form content or any form of advertising if you lose the reader within the
first three to five seconds there it's very hard to convert them which is why everyone's fighting for
that first bit of attention so definitely like that take and and move on to jorge please please go ahead
but but like i mentioned it's i want to keep it a bit more free-flowing so so you don't really have to
raise your hand up anymore yeah no doubt i think you know these are all great points that are being
talked about i think the the biggest one is um from all of this is just the way that we're marketing
things i think marketing is very important in the way that we want to speak to our audience in the way
that we want them to understand and sometimes i think we forget um who the audience is and and i'll
say this in like in the gaming aspect right uh we have gamers that are four years old and older
uh sometimes even younger right i mean most of us have probably been gaming when we were a kid and
now with the accessibility of having these tablets with for kids that are gaming at a lot younger stage
than they were before because consoles back then were um you know a different pricing than it is now
it's making sure that you are knowing who the audience is that that this all makes sense for that
they could understand you know maybe a six-year-old the economies of like whatever it is in the game or
whatever i'm going to use gaming as a reference but it's simple down to you know a one plus one
two plus two this what's what it equals so we're not over complicating the um the economy even to
to a person who's 50 or 16 year old i think it's just marketing needs to make sure that we're
all on the same page of of the way that we want to bring on more mass adoption i forget which speaker
it was that was talking about like the science behind it and like not to get too involved in
in that but there there really is i mean like there's been there's been insanely huge
neuro marketing studies done on on this very subject because i i remember i mean i've been
in marketing my whole life i remember where it was said you know you've got you've got like five
seconds or 10 seconds to to grab attention then it dropped to three seconds there was a a huge
neuro marketing study that was that all of the the major social media channels partnered in this study
and they realized it's actually one second now like you have one second with an ad to to grab
attention uh or or they just keep scrolling right so it's so it it takes a lot of planning now i mean
there's like there's dead zones on images that people don't even look at you know how are so are we
are we studying those things and looking at you know what will actually grab attention it used to be
that clickbait was a was a bad thing now it's almost like you know you're seeing advertisers almost have
to use clickbait just to just to get attention but um arcadia made a good point you know in regards
to the attention economy not just from a from a marketing and advertising standpoint but from an
onboarding standpoint a lot of web3 games make it it it is difficult you know for for you to be able
to get into the game and if we're if we're looking at things from a a one second strategy you know
where where you're installing a game and able to play you know within within a very very very short
time not having to set up accounts and things like that you know it's it's going to get i mean
there's there's a shortage we all have a shortage of attention like we just we there's there's just so
much information being thrown at us you know to to grab that attention a lot of people are going to
just uninstall and and and stop even trying to get through it if it's if it's too difficult so we
got to make sure that the onboarding processes of all these games are are seamless and and fast
more or i want to mention people don't pay attention i think it's super super intriguing how
the the attention stand of people have just dropped by such a large amount i think particularly this is
due to to the pandemic and and the rise of platforms like tiktok and other short-form content
platforms where people only want to scroll and if they're not interested within the first
even half a second i think now um they'll just scroll through but yeah our tech from petabots
please just go ahead and add whatever you felt was was relevant to the discussion
have you done your voice such robotic specially to introduce petabots or not
okay uh so i said that uh people don't pay attention when they see something for the first time and
and usually um project companies need to do more touch with with their uh future customer or user
so in in this case in in the case of web3 games and web3 mfc projects space is uh one of the best thing
one of the best way to to make more touch with with your uh potential user so yesterday they saw me for
example on lazy lazy soccer's uh space today on boomland space tomorrow they will see see petabots
uh on another platform and when it will will become the moment they uh they will see like oh i i know
like petabots or janky or someone else because i i i saw them five times in last week so it's very
important to do as many touched with your potential user as you can and after you've done it
uh and they decided to follow you that means that uh the real job starting now because you you should
provide such type of content that they should be amazed of what you are doing and uh they are scrolling
their twitter and if they see that you're doing a great content they they will do a like for for your
tweet do two times and and your content will uh will be shown to to to them every time and it's
the great job with the user acquisition with the content
thank you our tech for for your opinion i'm getting slightly rugged by by twitter so i could not hear
what you said but i do have you loaded up on on a on a second device so that i can have
somewhat of an understanding of what you're saying but there's a slight delay but but normies please
please go ahead yeah like great points everyone but following what you said boom boom man like i don't
think tick tock was actually the reason like the attention like dropped it was actually a response
to the need that like the generation was like having and they saw it and they actually like
monetized it by creating an app that like shortens like the contact and the reason for that is i think
uh the main reason is like it's humans like like defense mechanism because if you think about it now
compared to like 20 years ago 30 years ago constantly you're like under attack of like
many marketing strategies and many advertisements like if you think about it whatever you do you're
actually like being exposed to different advertisements like like whether if you're
like on your phone you're driving you're like walking on the street so and like they're all trying to
like get you like if you think about it they are all trying to like trick you into like getting
something so over time you're like unconsciously like humans built like the like some kind of like
defense mechanism that like kind of like gets them like prevents them from like like falling for stuff
like this and this is the main reason that now they're like okay one second is like what i'm gonna like
give to something if i don't like feel interested enough i'm gonna like move on and the second reason
is just because right now like compared to like maybe 30 years ago we are exposed to much more
information so we don't actually have the time to like process like all of it so like this is why
you're like okay like i'm just gonna give it one second if not like i'm just gonna move on
interesting interesting perspective i think it's more i i like your point about tiktok and their
ability to to monetize people shortening in attention span um and yeah i think your perspective
definitely makes uh a lot of sense uh i know there's quite a few hands up but i would like to
can i just add one more thing i actually the first app that did that was like an app like about like
10 years 12 years ago wine that like you could only like make videos that it's like less than seven
seconds they're like the first like company that like actually saw the need and like monetized it
yeah that that's definitely a good point um i think a lot of people here probably do not
remember remember vine but yeah for sure it was definitely a very popular app a lot of those vine
creators definitely transitioned into into youtube while some of them following into into tiktok but
yeah definitely i think that's a very fair and valid point so my next question is as builders and
innovators and in the space i think everyone's here is is building something super unique and super
cool but all has its own different points in terms of you know what we're all building but how do you
strike a balance between capturing attention and providing meaningful long-lasting value to your
users i know it's something that we already touched upon slightly earlier in terms of so i'll rephrase my
questions slightly in terms of how can we maximize people's attention but also not reduce the importance
of you know retention of users and having them watch one one video one clip and then never coming back
so or hey please go ahead yeah looking at least in gaming i'll say this make fun games right make games
that are fun and do not put out a game or a test game of like one round and say okay everybody come
play this because look you're going to play it for one round and then what after that what's going to
happen like nothing people are going to like lose um the the attention that you wanted them to gain so i
think it's it's more better for it's better for for the game developer to wait for at least a good portion
of the game to be built before you even go out and say hey these this is the beta and it's only one
round and i think on top of that just make sure we're marketing it correctly right looking in web 2
we we have game testers they they know that they are a game tester in web 3 we barely tell people that
they are a game tester and so i think psychologically the marketing that you want to make sure you're
telling people is again you're a game tester so that you avoid any type of fud in the sense that
the fans or crypto twitter eats you up saying oh man yeah this doesn't look that great but in
reality it's not that it just doesn't look great it's just not there yet they're still building so
i think it's just again the way that we're marketing things the way we're saying things
and and the way that we're setting the expectations with with the fans or the the gamers itself
great take uh go for it arcadia
yeah um that's um that's a really valid point um jorge i really like that um when you when you
talk about false advertisement just because like a lot of people tend to or a lot of marketers in
general as well tend to to resort to that just to sort of like grab that level of attention from users
especially when they're doing ua um whether it's you know in mobile or browser or even like right now in
web 3 right um you know graphics is not all all the end all be all of everything right like you
know that's gonna grab attention but indefinitely it's really about what you can experience in the
game right and i think that um you know as far as like um um what we're doing um in general within
the web 3 space i think it's very important to not only make a fun game but also um fun in a sense that
um there is a solid core loop around the game that enables me to invest back my time into the game
over and over again and we just talk about core loop we're talking about core loop that um
is progressive um in such a way that you're rewarding that dopamine that comes out of the
players in a progressive way and so which means that like you know not only am i playing the game
right now and i'm enjoying it but the next time i play it because i'm leveling up i'm actually
sort of like seeing myself progress in the game and i think that's going to be very very important
um in terms of like keeping and retaining your users um because like you know gaming is not
necessarily always a linear experience right you have to create various ways of engaging your users
um soon after you acquire them and so i think that that kind of like comes in with at the very least
not false advertisement um but really shows something um within how you grab your attention
that they can expect to experience in game as well great points uh two things i want to say
jorge and pedobots uh having a little bug with twitter could you guys step down and i'll pull you
right back up and something else i want to tell all the listeners i see 12 comments and 12 retweets
that's so disrespectful for abby poso's not here so those numbers are supposed to be like
5 000 like bought his retweets right now so that he could brag to poso drop a comment something else
that i'm curious about these guys got snoop dog in the game if you if you want to see what's coming
next from boomland i mean why don't you drop something in the comment tell us who else you
want to see next i mean you want justin bieber you want taylor swift maybe they get eon musk in there
who knows but i mean let abi know that you guys care about him because we all care about him for putting
this on and uh go for it normies oh of course like answering your question i think like marketing like
no one can like deny the value of marketing these days because like all of us can like name many
projects that they have like actually a great project right like utilities or like stuff like that
but like just because of bad marketing they're not known well there are so many other projects that
they're like me the main project it's not like actually well designed however due to their great
marketing they are more like common and well known and like uh that's like one thing and the other thing
is like they unfortunately some projects they do take advantage of this and while not having like actual
like contact they just like use like marketing strategies like marketing tricks to like like become more
popular and more common uh so overall like it's like really important to have a great balance between
your like contact creating and like your marketing but like if you're about to like if you have to like
sacrifice one of them i would say it's like more important to actually have like your project ready
before like doing any marketing i mean that makes more like sense than like just like for like advertising
something that you do not have yeah i think for sure that's a great take and definitely something which
we see too often within the space particularly in gaming it's not always required to have
an established community before you have any build of the game in general because what do you
actually want them to do in the community except be aggressive and impatient when there's nothing to
deliver or anything for them to do so it makes total sense to allocate your advertising budget whether
it be traditional you know web 2 advertising where you're more performance based looking more on
acquisition costs and things like that or even when it comes to community building the most important
thing about having a community is that they show up every day if there's no reason for them to show up
there's no point growing a community because they will have the wrong values so the wrong culture the
wrong mindset and everything else but yeah lazy soccer please go ahead but just before that i need to
make an important clarification snoop dog is not inside the game we just made him a chess because he agreed
to that on on instagram he is not inside the game he's not playable unless this this twitter space
goes viral and he responds to our dm and we might be able to change that but as of now snoop dog is not
inside the game and playable but if he wants to respond to to our team again on instagram maybe
maybe that'll change very very soon but but lazy soccer please go ahead yeah i agree with the george and
i hope you can hear me well now because i had robot voice sorry about that and as matt defies mentioned
during one of the twitter space that we attended expectation management is a crucial factor and uh this
issue not only in web 3 gaming but also in web 2 gaming so several projects create layers that differ
significantly from the actual gameplay and i think that we should focus on quality and uh the content
that we provide is of high quality and it's uh it's like uh showing the actual gameplay and it will be
really interesting for the audience and they will understand what they are playing
right i just want to jump in really quick then i'm going to shoot it over to
ty from dg pals um i think memes are awesome like i want to see every game having a chief meme officer
within the next year go for it ty yeah man that that's that's actually such a phenomenal point um
like the the co-founder or both the co-founders but one of them was really really um big on hey
there's actually a dedicated person for making memes you know for for um certain like marketing
strategies right because it's it it almost evokes a certain emotion and like when i see something
that's like actually clever creative and a little bit funny like i i like it like i've even saved a few
memes on my phone i'm more likely to save a meme than a cool picture from mid journey just gonna
just be honest but i also wanted to touch on you know when it hype is a great thing if you utilize
it properly uh so in fomo really isn't like you know uh the end-all be-all if you actually can deliver
uh you know continuously and like sustainably and and things like that deliver on what you say
i i it's unfortunate that so many people put things in writing or even in recorded spaces or what
have you that then they'll go back on because you know as i'll i'll say it till the end of my days
trust is hard to build and easy to lose um but once you have it you have part of their attention
like it like seriously if you've been here long enough your wallet has a few battle scars like
that's just the way it is like you you've you've you've been like man i really like this art i really
like these people these vibes and you know for for one thing or for one reason or another it might not
even have been you know the traditional rug where they pulled liquidity or whatever something might have
happened in real life where you know that stuff does happen but if a but if a team or if a project
can actually deliver on what they're saying i i that it's it sounds like it should be the bare minimum
but really that almost sets you apart from like so many other projects that you know but i also want
to be honest here that delays and being transparent about hey guys we ended up encountering this hiccup or
you know we might have to push this back instead of q2 it's q3 you know being honest uh with your
community and stuff also you know builds up that trust so just want to recommend folks really lean
into that um you know that trust aspect and you'll kind of capture part of their attention in my opinion
right to touch on that my my wallet looks like uh one of those orcs from
game of thrones combined with one from lord of the rings uh go for it dan
yeah firstly i would love to say thank you mac for advice and if you want to sleep together
just dm me and also i'm inviting everyone in this whoa whoa rephrase that but i appreciate the thought
no if you want to sleep together just dm me and i i will help you and contribute your sleep a lot
yeah yeah guys you you can ask us to drop a better access and also you even can ask us for a white
list for upcoming mint but here regarding your question i believe that you you have to build the
right product that contributing uh essential need of people uh whether it's sleep or maybe contributing
some hobbies or other activities uh you have to provide uh such a content that you know force people
to circle back and touch your socials and uh i i believe the dormant will follow some best practices
of web we will use some push notifications and also will be integrated into telegram and we will
uh use their features like involving bodies into the messenger using some quest systems or notification
system of telegram but yeah i believe that you have to research uh what is your community you know from
which people it consists of and uh you have to be flexible in terms of uh planning your uh media and
content plan uh so you have to follow the web3 sentiment just because attention jumping between meme coins
layer ones and just within the segment you have seen that uh attention dividing dividing a lot today's
polygon on the top uh next day are bitroms and polygon is back so you have to be very flexible and
contribute essential needs that's core things i believe yep i i definitely agree dan i'm gonna
steal words out of time um but you're definitely taking mech's advice very well in terms of you know
catching people's attention their short attention span and you know getting these sound bites which
might be used for for multiple purposes but you know i think that that's how you action on feedback and
and and be able to to go viral in this attention economy is you just have very good sound bites like
that so if anyone's listening and wants to to create a very very funny situation for for people not
listening in at the moment but who listen to the recap you might want to create a short little
sound bite and i'm sure a lot of people next week will want to tune in because they get to
firstly hear some great alpha about what everybody's building and what's coming next they get some
nice whitelist spots so remember comment get well soon uh paso and retweet the space for a chance to
get a boomland whitelist spot you can also get whitelist spots from petabots dan and maybe jen king
if shan is is feeling generous as well and you also get the chance to to find out that um mech and dan are
might be sleeping together sometime soon who knows about that you have to tune into to next space to to
find out about how this mystery uh materializes if it does if it doesn't if you know we've been talking
about um you know ty and and his job security but i think dan being the ceo i think he should be pretty
comfortable in in in his position for now but yeah mech please go ahead yeah i felt it was only right that
i i respond um definitely appreciate the uh thought dan um one one thing i want to put out there i am not a cheap date
i live in miami but um yeah like that imagine the memes like mech and mech and dormant heart eye emojis going
viral on twitter and then you know it's an invite to the twitter spaces like i think we can get a thousand
people in here next week just on that narrative but um you know awesome love these moments in twitter
spaces it's one of the main reasons i do them uh go for it petobots
to be honest i forgot what i want to say uh but i think it was something about the value
to users yeah so uh the thing was that uh yeah it's it's very important to catch the attention of your
user but uh one more metric that uh that gaming projects need to uh need to understand need to
focus on is the tvl of uh of of your users so if you don't uh provide any value to your uh to your
community to your users so you can catch their intentions but uh but they will go to to mac.com
or to boomland if if you can't provide any value to them so i i think it was a the thing i wanted to
say yep that that's definitely a good thing uh just next time let's not talk about people sleeping
together so that people lose their train of thought because i'm sure petobots may have been considering
asking to to come to the wedding or or to to the after party or something like that but he wanted to
to keep it on topic so that's time next time let's try to keep it a little bit more structured uh i'd
like to move into to my next question unless there's anything someone wanted to add but before i i do
that lazy soccer i see you're you're you're unmuted please go ahead breaking uh jorman texted me with
the message hey handsome let's sleep together i think they deserve a follow
right i mean uh speaking of that all all of you listeners make sure that you're following
all of the speakers up here um everybody's building something cool nobody's boring you
can clearly tell by what we're saying in these twitter spaces definitely an exciting time being
a part of all of these communities every single one of them is incredible to really see what they're
doing but i actually wanted to add something into that and you know when it comes to keeping the
attention of your community and everything like that um it was mentioned in another twitter spaces
that i was in yesterday that was really focused on marketing and uh growth hacking social media
someone mentioned that you either need to provide cash or culture a lot of these projects out here
the main driver is culture being part of that community the different experiences they're doing and
it's never one thing like just how d gods and youths does it it's in seasons and it's different events
different catalyst events leading up to it finding the different types of community members that
are attracted to one thing and then you make a note of it um chris always mentions data driven
and all all of these different events really help you figure out how to better connect with your
community i mean other than that money like money runs the crypto industry that's what we see in all
these giveaways everything out there so that's what every game out here needs to be asking themselves
when you're doing some sort of promotion when you're really trying to engage your community
on that level ask yourself am i providing cash or culture and then what type are you providing
yep definitely some some great points i think you know mech space yesterday definitely touched on on
a lot of different aspects when it comes to community building and key principles required to
have a sustainable long-running community that's actually engaged and and want to to supplement the
growth of whatever you're building i'd like to move into to my next question and that's what are some
creative strategies or approaches you have seen or maybe implemented yourselves that have effectively
engaged users while fostering you know a sense of community particularly now in in the attention
economy lazy soccer please go ahead
yeah actually it's really funny because at the beginning uh you told me that we have a lot of bots
on our twitter spaces so just uh a quick note so we announced our twitter spaces on the platform
link three so we were providing some rewards for our community but uh bots were trying to catch these
rewards and that's why we had so many listeners like a thousands and uh actually last last twitter spaces
uh it was without bots but yeah about about wheat you know there is a really good platform called zilly
where you can create uh where you can create uh quests for your audience and they can uh they can uh
participate in this quest you can provide some rewards for this quest so actually we're just uh
creating some quests to like and retweet for example our tweets or attend this twitter space and they
it's really great you know to uh provide at the same time some rewards but uh keep uh audience engaged
that's a great take and something that i wanted to add to that i mean all of the different discovery
platforms are great there are several different ones for discord like projects when you're early
building on like early on in the beginning you want to make sure to be listed on all of those
different discovery platforms because you know different people go and look to see who's creating
what the new projects just like we used to check um you know blocksmith labs whenever they get a new
white list all of these different platforms whenever there's a new project we want to go check it out
but you know what what you need to be focusing on is twitter i mean honestly for mech twitter spaces have
been um you know incredible like there there are very few projects out here out here who host these
regular twitter spaces like boomland like pet like uh lazy soccer like we do that is one of the best
drivers for community growth for retention that you could really access and it's free like all you
got to do is pay your eight dollars a month and on top of that i mean being consistent trying to engage
with your community that's something else that i see a lot of projects out here not doing i fall
anybody who has them back i follow them i want to like all of their comments i want to engage with
them on social media that's something that you know don't don't be stingy with the follows
the alpha from the twitter algorithm is sixty percent i don't want to see any of you games
out here following 10 members follow people who hold your nfps and are in your community
but you know it's just being active and being consistent are are two of the
most important things that you could really be doing and can i ask like why do why do people do that
like especially with the algorithms that we know it's sixty percent why do so many projects or even
like followers that i see like have like uh under a thousand followers but five thousand following
i'm like you're only like hurting yourself like you're not you're hurting yourself on the marketing
and this is a platform oh well now it's 10 bucks or 11 bucks a month but even if you don't have
to their blue it's a free platform with free marketing like why are you doing this to yourself
yeah bro that's old alpha like they need to get with the times like new new alpha is follow your
community and be active on twitter and show you care about your community look how many people i
follow i follow 12 000 plus people uh go i don't know if it's dan or lazy soccer but dan i don't want
to play favorites people might get the wrong idea so go for it lazy soccer
oh i forgot to turn on mic uh so talking about twitter spaces uh i think it's uh good for web3
communities but if we want to attract more web2 players as well and it's like a goal of web3 we
should create content on other platforms as well and we should hold podcasts and so on like on youtube
on tick tock we should create some videos and uh on linkedin as well you know i i've seen some
great posts from a real third web on linkedin and they're getting a lot of engagement
yep i definitely like that take we should not limit ourselves to just twitter i think linkedin
uh to name a few is definitely a great platform for for us to to use and just people in general
especially since we're all companies with goals it's the best way to to have new collaborations and
is by meeting people via linkedin is definitely the hub of that uh twitter has converted itself to
being the the hub for for web3 but there's a lot of um stuff which you don't see on twitter that you
can on linkedin which is very beneficial but sean please go ahead yeah i agree with lazy soccer there
we need to be creating a lot more content on other platforms and especially short form content but and
what i was going to say is that with twitter spaces most a lot of the ones that we're currently
attending these days are like dead ass so boring this is the most entertaining space i've been to in
a long time um way easier to listen to way easier to converse with but oh my god we need to up our
twitter game on polygon because they are getting very very mid they sometimes get too deep and i think
builders especially need to have somebody that can speak in a space that um can hold attention
because often you know they they know their shit they're great builders they are building some really
cool stuff but when they get into space they get too in-depth in the technicals and people stop
listening i stop listening i think i've fallen asleep in a couple of spaces in the past couple of weeks
um and we need to i think we need to help these builders either find people that can speak for them
or teach them how to hold a conversation in a way that people will listen because um they tend to ramble
really fast they talk so fast you can't pay attention they don't take a breath they don't change their tone
up um and they just go too far into the stuff that people don't care about they need to be showing
why people want to play why people want to buy not all the tiny specifics that go behind the scenes
that they get excited about but the consumer might not necessarily i want to add i was going to say
completely agree with that sometimes you just got to turn these into a dating show but uh go for it
jorge dg pals and then arcadia yeah no i just want to add uh dan uh dan's gonna be before arcadia i
cannot play favorites with you dan like ever yeah no i'll just add really quick again it's it's knowing
who's behind the twitter account as a company like make sure it's somebody that's got the energy that
people are going to want to listen to make sure that again like even the call i even say to this to
the co-host like co-host like make sure you're bringing on people that are going to engage with your with
your space and and make the space wanting to have more people come back why because people are going
to retweet this people are going to share this and they're going to say hey this is one that you don't
have to miss and so if you want to grow as a community as twitter spacers let's make sure we're
bringing on the right people and it's not like hi my name is blue you know like we got to make
sure we're educating dropping knowledge but also at the same time it's in an engaging way
yeah absolutely absolutely i fully agree i'd like to touch on the point which shan made
earlier about having a good twitter space host so as you see today as shan
you know very kindly mentioned that this is one of the most enjoyable twitter spaces that she's been
on and as you can notice there's no orange little cat paso anywhere to be seen so if you just wanted to
to keep a note of that to anyone listening in later that paso is absent the spaces are still good
which means i think going forward you might not even need pasta which is definitely going to bring
a smile to my face for sure but that's definitely where i was leaning with the abbey definitely
perfect perfect but that brings me on to to something which is super interesting and that's
within this attention economy i think we're seeing new roles being invented that have never existed
before so for instance meme creators spaces host particularly in web3 i think you know
threaders is definitely something that's super super valuable in terms of if someone's able to get
people's attention within a thread that is something which is a really really hard skill to to master
and i think the next step is definitely coming to to video content but that's just moves uh swiftly moves
me on to to my next question but before i do that i see a couple hands up so uh arcadia please go ahead
now i just want to um um kind of like um echo what what sean mentioned a while ago is like um you know
a lot of times like most of these twitter spaces um truly it's boring um but i think like it's it's it's
worth remembering that a lot of things that we're trying to do to get users into our game or into our
platform i think execution is the key um but i think like narrative and messaging is the door
that lets you in right and so like in a way um we got to make sure that that level of being able to
execute something um in a fun and engaging way also is married to the fact that there is substance to
what it is that we're trying to do so when we're talking to our audiences uh we're talking to everybody
in in our community we want to make sure that we're actually delivering value to them by giving
them something informative by giving us something that they are going to look forward to in your game
or in your platform and i think um both these two things have to be um hand in hand
yeah definitely agree with with all those points for for sure ty please go ahead
yeah just uh i'm i'm essentially gonna this is gonna be ironic but i'm you know we need to
create a compelling message and not just regurgitate the same things as i'm gonna say the same things a
few people said the the host and the co-host you know you can you can honestly pick up on you know
whether they're driving the show or letting the the speakers drive the show and and either is fine
the other aspect is that sometimes an open speaker box or a more structured speaker box is preferable to
different people but i do completely agree where and it kind of goes back to my previous point if
the market is not really all that active like we don't really have too much to talk about so it's
you know people who may host like a a daily space or a couple times a week space or something might end
up you know that space that used to be one two hours long may now just be 30 minutes but some folks
don't want to i think kind of acknowledge that and kind of cut the the show when you know the value
is kind of i don't say the value but you know when when the good points are kind of done and and when
the when the spaces run its course so uh and the last thing i would just want to say is that you
know i really almost want us to like start uh incorporating like an actual title or something
and like i i would love if it was like like a c-level like cvo like chief vibe officer or something
like that uh because you know chief meme officer doesn't really work with uh cmo but um you know i i
really just really uh i mean i'm an example of it you know dg pals saw somebody who was grassroots in
their community created content aligned with the message and the type of messaging they wanted to
get across uh met up with me a couple of times in real life made sure that we align and like that's
why i'm sitting here right now like that's you know that's a job that stemmed out of hey uh we
need somebody who is going to be able to convey these messages who can create this content but also who
understands the customer aspect like that is the one thing that i that i see so many people missing on
is put yourself in the customer's shoes what what are they asking what do they want to know and then
answer those questions and you'll be you'll be amazed at how how your your shows your content or your
threads will end up you know getting a good a good reception that's just yeah answer their questions
for sure for sure i think that's definitely something that's critical no one really cares about
what you're building or what you're doing just answer their questions and tell them
them excite them and get them attracted in terms of what you're building rather than just
telling them particularly as that's something we mentioned earlier about you know how spaces can
be boring if i told you about every single thing for for boomland that's in the white paper and
pretty much read it out to you i'll be speaking to myself and and maybe mech.com would be around to
to show support but he'd be half asleep as well and probably listening in on on another space but yeah
fully agree on on that point lazy soccer please go ahead yeah just can you hear the word because
it seems like you have some troubles with connection no it's not it's not great maybe you want to leave
and and rejoin but i i guess in the meantime i can move on to my next and final question before we move on
to to the closing remarks my my last question is as we move forward what do you believe will be the
most significant trends or shifts in the attention economy what can businesses and creators prepare
for these changes i know we touched on it a little bit in terms of different roles like the chief vibe
officers chief meme officers and a couple others i do in my opinion think director of vibes a chief
vibe officer director of culture these sort of things are absolutely critical when it comes to
community building but i'd like to hear from from jorge please go ahead the only comment i have or
concern about that i'll say to you guys is make sure you go to where your audience is so if you're a
gamer game project make sure you are going to where the audience is living where the gamers are gaming
right like where do gamers discover games where do gamers find their new games do the research and do do
like you would do for any investment find where they are and start creating content there so that
you could bring games to or if i'm talking about in gaming so you could bring gaming gamers to your game
so i think with everything that's being said from you know uh the dgen officer or whatever like those are
all great but just make sure you're you are on the right platform that is bringing the game gamers to to your
platform that you need yep definitely definitely uh dan i have a quick question for you before
we go into what you want to mention with your hand up do you have a cheap sleep officer or chief sleeping
officer to i guess maybe test your app or anything like that because if not i think that's that'd be
something super super cool to to have and i'm i'm happy to to volunteer and sign up as well if that's
to know if that's something that exists does that mean yet you have to sleep with like others or how
does that i don't know dan please please do tell and i'm sure with what he said earlier about mac.com
i would be very keen to listen from dan um i think it is personal question i want to discuss it
right into dm but regarding the whole team i believe that for us it seems that it's quite simple
we just invite everyone to sleep with us and mac you kept keep pushing pressure on me i gonna spend
all night finding my followers my holders twitter and follow them thanks god that they have a pillow
avatar so i believe that everyone have to stay updated uh have to integrate innovative tools like
chat gpt don't hesitate to ask algorithm to draft some article uh implement some great tools that can
contribute your off-chain analytics and your overall footprint into the network and i believe that
everyone have to pay a lot of attention to ai tools and to you know use it for contributing your article
skills uh presentation etc just stay tuned and take a look what's happening into the internet
for sure for sure definitely i like that take a lot and you know following as many people
as possible is definitely good approach from from mech it's not it's not something which
i boomland or or myself has done before but i'm definitely going to push it to the team that
we have over 70 000 followers and we follow about a hundred or so people so maybe that's something
which needs to to change very soon but yeah mech please go ahead definitely and uh make sure you
follow me uh just throwing that out there but um i'm going to come at this from a more uh business uh
business angle um what i see these companies doing in the future i i think a lot of the games and
blockchain focused companies that really emphasize community they're going to have three different
sections within their marketing department there's going to be traditional marketing i mean ads and
conversion rates all of the complicated boring stuff that's always going to play a part but i do see
companies really taking community building and development more seriously giving that its own section
and same thing with social media management like i i think we're gonna have community we're gonna have
social media management and we're gonna have marketing and that's gonna really give these
companies the freedom to hire more people i mean finding those active and engaging community members from web
three is one of the best things that i can suggest to a game that's how i got my job so if you don't
think that it works i mean you better drop down to to a listener and leave the twitter spaces because i'm
telling you that that's really where you're gonna find those members and future employees who care about
the company more than anything out there um all right uh if i'm picking any meeny miney mo go for it
arcadia because dan doesn't have his hand up uh yeah um i completely forgot what i'm gonna say but i
think i remember now um um for a um spit facts on the fact that um we need to know where to reach out to
and um what medium of execution we'll be using um so like say for example back in the days when i was
doing web 2 gaming um free to play um twitter sucks right like it's it's not some it's not something
that probably used to reach out to to my community um it's always going to be facebook uh it's always
going to be for some reason google um but like with web 3 that's kind of like where where our people are
right uh and so i think that we need to to to really be creative in terms of like how do we use these
platforms to to engage users that we could surprisingly on board into um you know our
platforms or or our games i mean like you know um it was i think um um um norman um mentioned um
something about like who you're sleeping together right like i mean like you know right now like
twitter is probably becoming like the new tinder right um and then who knows what's next right uber
eats or like uber in general um like you can be creative as far as like where you find your audience
um and it doesn't necessarily have to be the same platform but we just need to make sure that
um we test things out um because you'll never know where your next search of users will come from
um if you don't experiment and ap test which is always going to be very important user acquisition
yeah absolutely absolutely for i i like all the points that you've actually mentioned so far and
in today's space arcadia definitely a wise speaker with a lot of experience particularly
sounds like with tinder and look and you sounds like you're looking forward to using twitter um
as as your new tinder app instead so definitely it sounds like arcadia is a man of a lot of
experience the ceo and definitely anyone here i think it'd be great for uh for you guys to follow
them if they're not already i think they have if i'm not mistaken a freeman coming up soon as well
and who doesn't like free stuff and you know especially me i am the favorite when it comes to
free when it comes to whitelist when it comes to allow list but what i also like is mainnet and
that's what we're about to go live on very very soon so boomland live on mainnet if you want to get
involved you need to have a genesis hunter which is available right now on magic eden if anyone's
interested you may go purchase one and you'll be able to play the game very very soon with that
being said petabots please go ahead yeah guys i have a suggestion uh let's create a startup uh we will
produce chips that will be implemented in the our community's bodies and um we will that chips will shock
them when we will tag everyone in discord so i think it will be a great way to to get attention from
our community uh in this case if if uh if we if we decided to to solve two bugs in the game they will get
shocked by a chip because we will tag everyone in discord so as i say the thing that i i want to tell
is that not not every attention is is helpful for the project uh so uh it's better to to to get the
attention when when you're really providing value and the terms of uh what what will be done soon what
what can help us uh we are we are like startups yeah and if if big projects don't have such um
such opportunity to be very fast and to to improve their skills when the marketing when the market
change because they they need to do a lot of boring stuff before they they do a decision we we can uh
we can do those decisions where they were cost and i think in this case it help helps us to to to get
the attention of all the users faster because we can do maps we can do spaces we can do threats and it
don't take too too much time for for us to to do it for sure for sure i i like the idea and that's
definitely something we see a lot on these spaces we come up with new ideas we share our different
learnings and i think mech and i will tell you there's been a lot of ideas over the weeks which
we've definitely incorporated into our own uh you know workflow and we've seen a lot of relationships
and partnerships build directly from these twitter spaces which is why everyone here today i'd like
to reward you with a whitelist spot for for listening in all you have to do is type into the spaces uh
comment section or even our mainnet comment section get well soon poso and because you know after he
watches this recording and he sees how insightful and effective this space was he will know that he's
gonna have to work more on marketing and leave the spaces to me where i can bring on co-hosts who
actually provide more value more entertainment and keep the viewers attention as dg pals mentioned
earlier so normies please take it away oh thank you so answering your question as you as it was mentioned
in the space uh over the past few years attention span decreased like significantly and statistically the
trend's gonna go on and it's gonna like even decrease more so the only way to actually get the
attention from like our audience the first one like and the most important one is like as again it was
mentioned in the space know your audience know your clients and know what they are looking for and try
to like customize your ads or like any marketing strategy you have as much as possible according to their
needs and to their like what they're looking for and that's only possible if you actually get in touch
with your community and know what like how they think and like obviously it just like having like
original ideas and like first transparency and stuff like that would like contribute to the like getting
more attention but like the most important thing is like customize your strategies
for sure for sure really like those thoughts and opinions i see we have a new speaker on the stage uh
one planet is there anything that you'd like to add to the discussion so far or if you need any in other
further context please do let me know but i i'm trusted that whoever is behind the account will be able to add
value to the to the ongoing discussion at the moment hey there uh this is edwin i'm the community manager
with one planet i said this would be a great topic and boomland you've commented said saying that's true
will you join so i'm here but just to make a quick point pudgy penguins recently got a nine million
dollar uh bc round c round and so with that a comment that i took from the conversation
luca was having with his community was that they had not spent any money on marketing what they did
what they did focus on was content creation and really focusing on instagram for example with the
short form content uh and creating the videos and there's three examples that of projects that have
taken advantage of that platform and that's beans chimpers and touchy penguins and they're all doing really good with views
none of them are focusing on the nft side of their business they're all focusing on the ip play
and they're reaching just millions of of impressions right and and people are getting to know their their
brand their their characters and so it's i think it's it's a play that all projects should develop should
try to put uh some some strategy into just so that they can explore that area right like nfts if you really
want to focus on the art you you should have some some play in instagram uh i guess that's just my
my personal opinion but again i'm using those three uh projects as an example of their success right
that there's a blueprint right there already and and again the idea there that luca mentioning he
didn't spend any money on marketing just more content creation to build the ip right or build the ip
of the of the brand and then just make their their character something that kids and and people can
be aware of uh as they spend time on instagram so that's the only point that i wanted to make
yeah for sure i i'm super super impressed with everything that that pudgy penguins have done to be
honest and congratulations on on their recent raise in terms of their i think they raised close to nine
million dollars as as you mentioned which is super super impressive and i think you know it's an it's
a very good case study for anyone building within this industry of how you're able to disguise nfts as
just being whether the ip or just just a product which is the best way to actually market it and grow
your audience and grow the community which you have around whatever it is that you're building and the way
that which which pudgy penguins leverages the ip particularly on instagram is definitely some
a case study for all of us to to look at when it comes to you know wanting to scale our user base
scale our audience because when it comes to reach uh pudgy penguins is by far leaps and bounds ahead of
everyone else within the pfp sector in my opinion because no other platform has conquered instagram to to the
the same extent and the number of people on instagram compared to twitter is much much higher i believe
uh but i'm not 100 sure on that specific statistic i think beans are are super cool as well i've seen
that they recently um integrated with with line friends which is gonna be able to to tap into a market of
over a hundred million different people particularly across the the asian markets and with the ability of
of their art as well being so engageable and and so simple to to kind of create into memes to create
into to casual messages that you could see your your your your dad or your grandpa sending across or
or your grandma or something like that i think it's definitely something that's super super uh interesting
however i i i hope beans uh just decrease in price so that i can get a couple more and i don't know what
it's going to cost it to do that but that's just that's just my opinion i want some more beans
because they're super cool but jorge please go ahead yeah i i think what what the message here that is
being lost is again is like pudgy penguins did it great they're doing animations they know the audience
they understand the audience but the biggest thing is they're not marketing that they're nft crypto any of
that blockchain any that stuff blockchain technology is under the hood that that's something that we need to
make sure we all understand the technology that we have is all under the hood we don't need to say
nfts we don't have to say any of that words people when they come to the website and they learn more
about buying the asset or the skin or whatever it is then they find out more about hey there's a
marketplace hey you own this all that crazy stuff but if we go and market it hey this is an nft go go
buy this nft the first thing people already have is is that constant wall block of oh my god no that's
crypto oh no that's gonna go to zero that's scams oh no that's you know crypto bros whatever it is so
again it's just marketing using the right words going to the audience and what already web2 has
already done where there's millions of people already so yeah just the language again well that
that's a great opinion and we have a new speaker on on the stage uh frank nice to nice to see you i
know you've been quite busy recently with everything that you're building particularly on the bitcoin side of
things at the moment but we'd love to hear from you in terms of how can someone provide value in
an attention economy if you and if you had any advice to to anyone listening to uh at the moment
um i think it's a pretty broad question also good morning everyone nice to see everyone here
let's fucking go um yeah where where do we leave off in the conversation i just heard pudgy penguins and
yeah so so at the moment we what we were discussing is what do you believe will be the
most significant friends or shifts in the attention economy and how can businesses or
and creators prepare for these challenges okay it's an interesting question i think
the with nfts there's this affiliate marketing superpower that you get when you have holders of
your nft if you align the incentives properly so i think it's the biggest trend when it comes to
the attention economy is how do you empower everyone in your community to make content and
help grow their distribution like from their baseline so you know if they start out with zero followers
for example today on twitter how do you make your project compelling enough so that they get more
engagement for and followers and network from you know creating content around your collection and
around your community around your project whatever you're trying to build and so that way you can continue
to grow concentrically um i think at a high level that's the paradigm shift that's introduced with nfts
especially with community-based nfts where you don't really see that anywhere else in the world
with the typical creator economy you know it's it's much more difficult to get people to make you
user-generated content around whatever you're making so i think address adopting that and like
trying to torque that to just be as powerful as possible for me is the the number one uh north star
yeah for for sure i think that's definitely a great perspective and what we were just touching on
upon earlier is that the importance of community building goes beyond the the nft it comes more within
and how you're able to leverage that across multiple ecosystems more than just within twitter or on
discord itself and would like to to add uh another question for you frank if you don't mind in your
experience how important is collaboration and cross industry industry partnerships because i know when
you were bridging across the polygon that was one of the key reasons but i would like your thoughts in terms
of how important do you think it is when it comes to maintaining relevance and providing value within
the intention economy i think it's the second most important thing i think it's very important but the
number one most important thing is just making sure your core base your core holders your core community
essentially people that have at a certain level you know financially bought into your project i think like
making sure you never lose that base in pursuit of finding you know new audiences i think that's like
the most common mistake i see in nfts where you know you get really excited about a collaboration but
in the pursuit of that collaboration you might lose touch or lose um you know connection with the core
base and i think that's the most important thing to always focus on no matter what because without them
then what's the point right yeah absolutely absolutely jack was there anything that you'd like to add we
we've just added you as a speaker as well hey yeah thanks so much for having me up i don't know who's
just spoken but he's got a cool pfp so i guess i guess we can give him some credit i really i think it'll be
way better with a purple background right jack god stupid orange background no no i'm happy with the orange
man you you you do you um look i think uh look it was actually the the question of providing value
and attention economy that brought me up here but the there's a there's a bunch of key facets to this
and i think one thing that frank has done so well um is really hone in on that concept of like your 1k
true fans and this this whole idea around how do you garner attention is almost self-fulfilling when
you start considering who are your fan base who are your holder base and when you really consider
your holder base and you start creating for them then the content comes and when you have an attention
economy that is the nft economy because they're basically one in the same you always get that idea of
okay well what what do i need to chase do i need to chase the next meta where really your holder
base will will give you that answer as long as you're paying attention and i don't know if anyone
here has noticed but frank is continuously paying attention to his holders like these questions come
and he uses twitter as some web 2 companies use like marketing experts in terms of you know they host
these like random little events where they put 30 people in a room and they ask them really mundane
questions around how does that make you feel you don't need to do that with twitter that that's
already there and you have a holder base who are so engaged that they will do it for free they will
answer those questions for free and if you provide them and they'll skip all the small talk too
for sure exactly tell you exactly how they're fucking feeling yeah i'm sure everyone here up here
knows what i mean that they have no problem telling you the precise way that they feel no matter how that
might make you feel exactly frank and you know what like there's been multiple times where i've thrown
out a tweet or a thread and you know caught some heat for for the hot takes and i i've recently just
posted a a tweet around actually the attention economy and i i can throw it up on the jumbotron if
if you'll allow me but i'm absolutely cool if not i'm not sure about how this space operates but
um the it really does boil down to that and then you have this other theory which is the long tail theory
which is this idea that um you actually now the markets just just generally and the whole economy
when you look at digital economy is so broad and so big that there is no reason that you have to go
and try and appeal to everyone you can easily find a niche that will you know with with those true fans
or true holders will fund whatever you need to do and you can stick to your convictions and you can
stick to you know your principles without having to go to this like broad okay how do i please everyone
so i get a big enough share of the market that just isn't required when the market is so huge when
you talk about a digital economy um so that they're sort of my thoughts generally about the principle of
this but um yeah i'd love to to get frank's favor takes and the rest of the speakers
yeah yeah go for it oh thanks man uh just to touch on a few of these points uh i i really think that
you know what we're hearing here is you know the mutual respect that some some devs have for their
community enables the two-way street to actually improve both the the customer experience but also
the builder's experience getting that feedback actually building something they want um and then
you can actually potentially even hang out with these people meet up with these people in real life
um but you know i almost i almost want to liken it to to twitch just to loop it back around the
attention economy where you either have to be so good at the game and that you can ignore the chat and
all this stuff or you have to be so entertaining that you know nobody cares that you died five times
to that boss so it's it's similar to to the devs where you either have to be in tune with your
community and listen and it's two-way street or you have to outbuild that lack of communication which
i think is significantly more difficult and is significantly more difficult in this bear in
this quieter time so i i seriously think that like the mutual respect aspect of it provides
significant amount of value uh just just long term and then one one final note just i wanted to to
recommend folks um if you are a content creator or if you are developing a content creator strategy
or content creation strategy for your brand go check out the name devin nash i'm not paid shill i'm not
anything the guy was was a ceo for clg for a couple years he provides very real and just very direct uh
information uh statistically based on content creators what works what doesn't there's one that was released
two days ago that says who's really watching esports there's a lot of gaming projects that are building
here that could really benefit from watching that video and hearing his input and his takes because
they compare a brand that you know hundred thieves that's newer to team liquid that's older and some
newer games to older games and i'm and i'm telling you if you really learn from some of those newer
games and some of those newer trends i think we can incorporate some of those strategies into web3
and really see some success over some time
yeah absolutely absolutely i agree with that take for for sure uh i have another question uh in terms
of how do you strike a balance between capturing attention and providing meaningful long lasting values
for your users and who wants if anyone wants to start with that question please go ahead maybe arcadia
yeah um you know i guess i just want to want to echo in on like what frank mentioned a while ago i
think that it's really important and it's sort of a tie into to the question that we have right now
um i think it's really important that as a brand or as a product um that you are confident uh with
your brand identity i think that's that's that's one of those things that as as a brand we tend to sort
of like overlook um because when you're confident about your brand identity it's easier for you to
understand your community that believes in that identity um and so a lot of times when we're
chasing collabs or when we're chasing all of these collaborations with other brands or with other
partners sometimes you bet over backwards and loses that identity which then sort of like waters down
exactly what we stand for as a company or as a project or as a game right and so i think that's
number one rule i think for me to ensure that um you are um true to your dna right um i think um it
also enables you to like not really make run of the mill content um and really um create something that
speaks to your community as a whole um because like you know as a brand um we are all building under a
spotlight especially here in web3 right um you know web2 games for example it's all about like you know
making the game and then going after the community and showing them exactly what you've done um but
here you use this to your advantage because you're building along with your community um you can go
ahead and use this to create a narrative in terms of like how they can get involved and how they can
actually go ahead and participate in the building process making them um more you know that feeling of
belongingness to your brand so i think that's going to be very important i think that's what
what's that what that's what we're going to be continuing on um over the next um couple of years
at least for arcadia great points uh go ahead jack so yeah look there's there's two two elements to
this in my opinion which is you the first bit is there's a few dirty words in this market like in in
this space and one of them's hype and this idea that you know if there's no substance behind what
what you're promoting and i think founders really need to step away from that and they need to understand
that if realistically you are building something for the long term and it may take a while but you
believe in what you're building then there is no reason you cannot intensely build content around that
and this brings me to your your specific question which is how do you build for the long term and
add value to your holders and the answer to that is is an impossible one to be honest right now where
where the space is so speculative um but the the easiest thing to do is ensure that you give your
holders an experience that they can hold on to for a long time but also give them something that they
can talk about for a long time because a lot about this space is the content that it can curate and
the ability for those holders to talk about it and find new connections within that content that
actually creates friendships and there are multiple ways you can do that but realistically it all comes
down to a founder's belief in that the project that they are building and the amount of information that
they can release and how long they can capture that attention and how they integrate their own
holders and their community into that content and that attention so they feel part of something bigger
and they feel part of that family and they reach and they connect to themselves and you just cultivate
that but then it becomes organic within itself you've seen that with you you've seen that with d gods to
a huge extent you know they're talking about the content creators pfp with you now and that was so
organic and one really really easy way to do that and i say easy i do not mean not time intensive i mean
it is very time intensive but it's easy to accomplish if you have that time is to curate when you're actually
going into a mint and that might doesn't need to be the first mint it can be like a secondary mint if
it's not going purely so you're already standing holder base um and utelis did this and it gave frank
and the team the ability to look into the holders who were going to hold long term and what their
interests were and it gives you that ability to say okay this is how i curate for those holders now
because i know exactly who they are and also be able to realize okay these are the holders who are
really going to vibe with each other and making sure that they can connect and it's all about that
connection right now and it's all about that connect content that creates that connection in my opinion
and i'm done talking
for sure for sure thanks thank you for for adding that jack frank was there anything that you'd like
to add particularly for for this question and then we'll go over to to you then
i i really resonated with what jack said about like hype getting a dirty being like a dirty word
in nfts because i think it can mean a lot of different things i think what most people should
strive for it's like there's two versions of virality right i think there's the common one when
people think of virality which is mr beast hitting a million you know millions and millions of views
everyone in the fucking world seeing it and talking about it and then there's another virality which is
when you have a coefficient of a referral rate that's just greater than one meaning that people
that use your or buy your nft or playing your game you know end up referring more than one person
successfully towards your uh to either buy the collection or play the game and i think that's
oftentimes what i focus on and when we talk about like quote unquote breaking the internet as i i like
leaning into the kind of uh fud of like oh we're only hype etc because it's just funny like yeah we
just drink from shoes uh you know and just party all day or whatever but i think there's a methodical
approach to it where if you notice for example here's like a tactical one right when we're like
creating ui ux is for any of our projects or when whenever we launch something we try to scope it so
that it actually if you screenshot the website at any point where you're at especially the points
where we like it would fit perfectly for a twitter crop so people post a lot of screenshots uh perfectly
cropped for twitter of our website um on you know on twitter and that's like a simple optimization but
it's one of those things where you're just looking at that k factor you're looking at what is going to
drive more people to find out and use and try out whatever you're making and so i think that's a much
more palatable approach especially early days it's not about how you get to a million users on day one
it's like how do you get the people that are here to use it love it so much like it so much that
they end up sharing it with their friends and i think if you if you really like focus on that
you're gonna start to see a lot more growth because and i'll wrap this point and something
i've just learned over this last year and a half um a vast majority of people that like buy into d
gods and youths at this point and even like for board apes for punks for azuki for any of these top
nfts a lot of times it's from referrals a lot of time it's from like friends or people or trusted
influencers or people that they feel comfortable with when they talk about the project and so i think
even at the largest scale you're seeing that type of user behavior so it doesn't go away um
and if anything the concept of like bringing in a million people all at once is more unproven than
just making something cool that people keep sharing even within their small circles and just growing it
concentrically from there um yeah yeah for for sure for sure like like that take a lot as someone in
007 myself i think i've onboarded close to 50 people to to youth and really appreciate all of the the
you know private discord amas and you know constant updates which you give us and you know the whole
oh i didn't know you're 007 oh we got a chat sir okay let's fucking go that 007 privilege coming soon
oh nice nice i i like that i like to to hear that but today on on the boomland account so cannot
unfortunately mention that too much at the moment but i can mention one more thing which i was
discussing earlier and tweeted earlier and that's possibly collaborations with more polygon projects
particularly avogatia and we see alpha alpha up here as well so before i i do that alpha is there
anything that you'd like to to add to the to the current conversation and frank would that be
something within the near time frame in terms of partnerships with existing collections which
have done very well in the space so far particularly on polygon one second one second
we can go somewhere else sorry i got it um what you remember sure sure alpha go ahead or or tan go
ahead if you wanted to add something oh yeah thank you uh firstly hey frank i just want to say that you
sound a bit sleepy and dormant can help you with this maybe we can even sleep together guys don't tell him
that i'm suggesting this everyone today so i i believe to keep right focus on your project you have
to receive as much uh support from ecosystem partners from huge players like marketplaces like a big
collections and uh you have to interact with within ecosystem yeah right everyone who want to partner
with dormant just text us and we can discuss the possibility and yeah let's keep building polygon nfts
together
yeah i i could definitely use the the help with the sleep stuff and if that means we're doing it together
i guess that's what it means anything to help me fix the sleep schedule but um no to answer your question
on the on the partnership side look i'm gonna have to be a little bit honest here and just like give you
the lay of the land where we're at i mean in q2 there's something really big that we want to do with
youths code name youths 2 etc and this is part of like what i was saying earlier where you always want
to focus on your base you know that's the number one priority even over collaborations over doing anything
else and so for me i just want to line up um doing a lot of these polygon collaborations when we are
closer to launching youths 2 which is it's not that far off it's going to be in q2 so like furthest that
could possibly be is like end of june but again trying to move that timeline up as much as possible
so i think it's just it's better for both people involved right it's better for it's better for us
because we're going to be building up towards our next kind of phase for youths and then it's also
better for projects because we're going to also be getting way more attention and making a lot more
noise with youths and i think it's no secret right now that we could be doing a lot better
on that front so it's just one of those scaling teams problem that we've been facing honestly for
a year and a half it's just hard when things continue to grow and and like trying to put people
in the right place and then dealing with with growing pains and problems so as much as i want to
accelerate the timeline to do that um only so many uh people in terms of head count here at the
company and trying to keep it lean so that's just where we're at right now on the partnerships that
being said like i'm gonna hop in more like it's like on a frequency basis i'm getting better and i'm
gonna hop in more frequently and participate more frequently um with the entire polygon ecosystem
it's just very clearly when we get closer to youths too there's going to be a much bigger focus
um yeah yeah for sure understand the approach i definitely like a lot with what you're you're
building at youths and you know like a lot of the alpha which you shared in terms of what's coming in
007 not sure what i can and can't say in terms of what you mentioned there so i'm just gonna be quiet
for now so that i do not get removed and make utopia great again bro make utopia great again
yeah for for sure for sure but just one thing to mention a stat which i saw earlier in terms of from
a lot of the blue chip projects in terms of the last six months youths is the only one which has
actually gone up in price so although you know the volume on polygon could probably be better
when comparing to every other collection i think youths is the only one which has consistently
remained and even increased in price over the past six months which is super super
youth is a stable coin on god dude i mean it's not it's not the best right now but it's we're
gonna fix that don't worry guys but there's pros and cons to this for sure and i'm not afraid to say
it yeah yeah yeah it's definitely been a fucking stable coin oh my god some days i'm happy about that
other days i'm depressed and um yeah just just you know and this is coming back to what we were
talking about earlier about how do you balance you know staying consistent building your community
versus like growth and the way i see it is for now maybe this is not the way it always is going to be
for now with nfts consistency is showing up every day you know making touch points with your community
helping them get more engagement helping them grow their audience etc and then growth comes from doing
things that nobody's expecting things that make people question like the paradigm things that go
viral get like you know go explosive on twitter that's where growth comes from so i think it's just
a constant game of of balancing those two and i think very clearly right now with youths the game plan
is right now we're fostering this community helping grow the audience of a lot of people in the community
building up towards you too which is going to be a lot more of that big like you know singular launch
that follows on with like three more activations and so that's me being as transparent as possible
with the the mechanics of our playbook and honestly like we've been running this playbook now that we
keep iterating and making better for like a year and a half the game goes you know you build up the
community you you create a lot of touch points you show up every fucking day and uh you continue to
follow the trends and where things are going and then you build towards these kind of like seismic
events where you grow a lot and ideally grow exponentially and then you repeat that cycle
again and so yeah just trying to be super transparent and telegraph exactly the secret
sauce here um but that's i think the scaffolding of of what growth while building a community that's
strong can look like um in nfts and that's definitely not the only way but what works for us
yeah definitely definitely really appreciate that answer and i think a lot of us here as builders
ourselves creators look forward to to taking a bit of that secret sauce putting it all over our food
so that we're able to cook half as well as what you've been doing recently and you know youths as
a stable coin as many things have not been stable recently including stable coins i'm not one to to
complain at the moment as long as you know youths 2.0 come up come along and that becomes a big big green
um you know up arrow i'm a big fan of that but sean please please go ahead
yeah i'd said a couple of points um the first one on abby onboarding into youths like he's not kidding
he's already approached me asking me to send him one of my traits from my unminted collection
so he could put it on his youths um but the other thing that i wanted to ask and it's only vaguely
on topic i'm sorry but where did the shui come from to be attached to the youths project like
it's a very deeply australian um tradition and so how did it become a youths thing and also
why didn't you choose the new zealand version which was doing it through a gumbo
um the shui honestly when we made the d gods for some weird fucking reason there's like a really
big australian community i don't know i don't know why i don't know what the twitter algorithm was on
but we have a pretty deep rooted australian community within d gods always basic but my
summary of it is it's always the funniest mfers in d guys i swear from australia and uh so i think
they kind of started it and there's another guy in america named jb who's just like a diehard
community member who um started doing shoeys when we hit all-time highs and it kind of became a vibe
so i can't take any credit for that it's straight from the community and uh happy to share that
tradition with the continent of australia so uh yeah that's that yeah i've actually heard you australia uh
d god australia is one of the strongest sub dows yet to go live on on twitter there's a group chat
between 50 and 60 people and and i'm sure they contributed definitely to to the success and
popularity of the shui for for sure uh petabots please go ahead yeah so uh i think that most of
web 3 and and even not web 3 even traditional businesses traditional uh projects become successful
because they do some small key things that other others don't do so um this will help to stand out
and attract more attention from your project and you have to be able to be different from others and
in this case you attract attracting new users you attract more uh attention to to build the community
and for example uh i want to show uh what what can be done in this case to to to do a small key thing
that maybe can help make it more better so frank what do you think uh we can build a game for youth
for free do you want to us to do it it will be a pvp game only for youth community how do you think
will it help you to make it more interesting for your community
hey there
sorry
sorry petabots i think frank gave you um an anonymous silence to to that question so
well yo if i out um i missed it i heard the first half of it
so i'm walking around it's all good so so let's say frank says says maybe and if you're able to get
his attention another time he will look and see if you can answer yes or no to to whether youths can be
involved in your game and i'd like to move on to to my next question and as you might see i've got
quite a few questions uh prepared because that's what we do every thursday uh on the boom and spaces
we come and have a well-informed discussion about a variety of different topics particularly around
gaming polygon or just in terms of creating and building in general and if anyone here is keen on
joining always welcome to have new speakers every single week but i wanted to to ask what are some
effective strategies or tactics you've used to to build a strong and loyal community around your
project and what particular decisions have actually been made because of the community you actually have
and how big of a thing how big of a thing is that when it comes to your decision making about the the
next steps how involved do you take community feedback and how important is that actually
i think the number one thing i'll say before i even answer this question to preface is it always
fluctuates the way i see it it's almost like an elastic band so sometimes the community pulls like right
now i'd say for the last few months the community is like you know putting the project on its back
right and there's like a lot of trust that's involved there but i think the community has been
carrying us for the last few months and i think there's other times where we carry the community
as a team and we launch things that are really cool that lead to explosive growth to the project and
i think it's this constant you know give and take between the the team and the community and it's
the shared mutual understanding like hey there are times where i might not be dropping something
fucking crazy every single day or every single week but i promise you like that's exactly what
we're working towards and that time will come and we have a term for it in the d gods community it's
like the bat signal d god season right like until i say like it's d god season like you know until
that fucking bat signal goes out then it's it's definitely a period of time where nothing crazy is
coming out but once the god season hits i think our hit ratio so far of like proclaiming that it's
the god season and then something fucking crazy happens is pretty high so that builds trust over
time um and i think that is like a high level way to look at community and team it's this give and
take where there are moments again where the community is going to just push and be really
strong but the only way that you get to that point is by delivering for them and i think what
delivering for them is very different for every every single project but it comes from just a
place of man i i i think what often gets swept under the rug is there was like a five month period
after launching d gods where we really just had we're fumbling the bag like we were just not
making the right decisions we weren't making the things the community wanted we're making all these
tools programming stuff that like just ultimately nobody nobody actually wanted and it was just after
listening to the the community and realizing like oh fuck we're thinking about this wrong and it's
different again for every project but taking even if you have there was a point where there's only
10 people actively chatting in the d gods discord like four months after the minute like i just want
you to like seriously think about that like literally there was like 10 people it was a fucking ghost town
but it was those 10 people that honestly were just fighting us all day and being like dude my bags are
fucking down what have you done frank i'm going home with you know like hearing this every day
but it was those 10 people that started when we turned them and honestly back then i remember we
hired like five of them as mods they were like our biggest futters like people that were just talking
shit in the discord all day i was like fuck if you guys can do it better let's see it like we brought
them on to the team and we started like this council where we just talked about every little
problem and then we landed on this where we realized at the time the art was a big problem
the lack of utility around what what the project was for was part of the problem there's all these
different problems but um then we we came up with a creative solution which was like dead gods
um that would kind of encapsulate all the different problems that people had in a one nice box
that we could deliver that took into account all the little things that people were complaining
about and then just constantly fixing that um over time so i think at a high level you know
how do you build a strong community well it's not rocket science but it is just a lot of consistency
it's showing over time that you're listening to people that when people have suggestions you know you
you take them but not just directly what they're suggesting but really trying to understand what their
problem is um because nobody even said necessarily the problem with the gods was the artwork like our
original artwork nobody really was saying that on on discord or twitter but you'd look at the floor
and be like damn like there's like a fuck ton of ugly d gods on the floor and then when you go in
other discords people are like oh the art's just ugly so i'm like oh some of our rarity gods look cool
some of like certainty gods look cool but a lot of them look really bad so it's sometimes reading
between the lines of things that people might not say or articulate what the market is telling you
you know what they're saying subconsciously and i think a lot of those insights just come from being
here on a on a day-to-day basis and i think that's step one but the the harsher reality here
is like there's a hit and there's a miss right and and it's hard to get around that like you can work
really really hard in this industry and you can have all the right intentions but if the thing that
you launch and the thing that you hype up and the thing you get people excited about is ultimately a
miss aka like people just don't resonate with it they don't like it they don't understand it
it's too confusing there's nothing that anyone can do to fix that right it's only you as the
founder it's only you as the team that can really guarantee that it's going to be a hit or a miss
and the best way to increase your hit to miss ratio is by understanding what your community wants
so that's my full circle answer on it like your goal for understanding what the community wants
is so that you can make you know certified bangers really make things that they're not expecting but
that they actually want and deliver that and then build that trust so then on the next thing that you
do you've gotten like a longer leash um and i think that's so much of what i think about where we're at
today is just constantly building this longer leash and then delivering when we ask for that extended
period of waiting time and that's the pressure that i feel now people have been waiting for you got
season three people waiting for youths too and there's a lot of pressure building up the longer that it takes
but there's a confidence that i have now where i'm so dialed in with the community that there's just
no way we're going to allow ourselves to miss at this point but that confidence comes directly from
feeling like i understand what the people in youths signed up for and what they want um and understanding
what people signed up for when they bought at dgod and understanding what they want so i think that's
the full circle it's a lot more listening than it is talking most of the time um and i just spend all day
lurking i recommend the two monitor setup uh for founders i got the twitter tweet deck on one side
and then you got whatever i'm working on the other um yeah just like listen more than you know more than
people think for sure for sure i think there's some very very great points in terms of what you just
mentioned and and i think the key one being if you're showing up every day in the discord if you're
early to to a project or if the project is not performing to to what you may have expected just
give it time because firstly if if they are a founder like frank they might on board on board you to become
a moderator for for the project over time or you'll just be considered a core uh contributor in terms
as a community member and it will help them making more well-informed decisions uh as well and i think the
the key other thing that you mentioned is that you're always key on delivering quality and being
willing to to accept and adapt whether when things go wrong or or when things are perceived in a way
which was not initially expected and you adapt and find a way to to sort of work around it which is
definitely a good piece of advice for for everyone in the audience that if something does not go as
planned work around it and find a creative solution to to make sure that people get back on board on
your core message even if it requires you to change something which you thought was great by by 50 for
example but the other thing which i wanted to go through is that you mentioned that youths uh the
community is leading youths uh at the moment in terms of driving the the power and i think you know
youths recently has been considered the the pfp for for content creators and creators in general
pretty much everyone within the space that's a creator has a youth at this point and would
definitely recommend it every time i come across a good thread somehow they they happen to have
a youth pfp or or a youth in their banner for example so that's always super super cool to see but
but but farmer farmer nash please go ahead hey what's up guys thanks for letting me up here i just
want to pose a question to uh really frank or anyone up here i want to know what's the difference between
providing value to your community versus providing value to your brand or are they the same thing
it's a good question um i think it's not naturally the same thing but the best projects
tend to align those and focus really deeply on on on aligning those two things so if you think
about for example like a web two thing is i drop merch and uh you know that's it like i drop merch
we collect revenue people get merch that's like a fair transaction nobody's upset with that right
but i think what we're trying to do and we're going to roll this out q2 as well with the new
system for ip rights that we're doing but people are kind of already doing it ahead of time because
i've talked about it so much like we're not going to take down or strike anybody that is making
merch using the youths brand or the d gods brand um and i think similarly this whole kind of nouns
thing and you're seeing a lot of projects now have like nouns traits which is like again with a similar
ethos but the way i see it is how can we empower people in the community to go make money go build their
brand go build their own audience but like leveraging the larger brand to do it and so i think when you
describe like youths being the content creators pfp like that to me is that a working in perfect
synergy because making content on crypto twitter is a great way to get distribution for a pfp project
if you have good content creators that are repping your brand but at the same time like that value
accrual comes back to the overall um youths brand but that's been like a pretty methodical focus of like
like on a high level just retweeting the fuck out of like if i see a d god or a you with a banger
piece of content you know expect that to be retweeted um and and hit my timeline and usually
from the youths account too and so i think there's this strategic approach we've taken over the long
term and it's been like a year and a half of building the d gods brand and then leveraging
that to grow the youths brand of consistently just trying to put people that are making great great
things and great content within our community on a pedestal and giving them a spotlight and then
if they can deliver with that spotlight then they're going to continue to grow so i think
that's how one specific example of how those things can work in synergy
absolutely absolutely tire please please go ahead yeah thank you man uh i just i really want to
press pause real quick and just let everybody know you know if you're listening back unless recorded
like rewind five ten minutes frank gave it a lot of people like a playbook essentially for at least what
what worked for him an anecdotal evidence of like hey i had a discord that wasn't very active
i looked in i looked internal what do i need to change how do i improve the the experience for the
holders and look where we're at right obviously it's not a it's not a uh you know that short of a
of a of a step there's a whole lot that goes into it tons of hours and all this stuff but the the
major overarching uh point there and i actually wasn't going to make this analogy because i i didn't
want to liken it to dogs but i have two dogs one that i'm able to let off leash and i can call and
i can you know he's he's the best behaved dog i have another one that i have to keep tethered to
the ground why because she you know five percent of the time will do what she wants where i'm going
with that is when you build up the trust your leash becomes longer the reason she's tethered to the
ground is she lost that you know that privilege so the longer you you deliver on what you said
um but the longer you listen to the community and in the in the the feedback you know the longer
you build on those steps the closer you're going to get to the end of where frank was talking about
and not the beginning uh you know tired discord and all this stuff um banger bro that's a great
great analogy and and the best way to put it is if we flop on you two or d gods three we deserve all
the fun you know what i mean like it's like that it doesn't end right like we can still go back to
getting fucking chokeholded by this leash if we fuck up but i think it's it's like i just want to
say out loud like i understand that right and i want to make sure that we don't flop and i don't
think that we will but the game kind of never ends i think in this space but yeah there is definitely
i would be lying to say uh if we do if i don't believe i do think we have a longer leash now like i
do think the bridge went well for both d gods and youth and that was like the big question mark right
and so i think the leash has gotten a little bit longer but if you even zoom out back to right
before the bridge people were so impatient most people thought we were going to delay the bridge
again right the famous delay uh meme but now it's like that leash is getting a little tired they're
like oh frank you know what have you done for me lately like you know when's the next thing coming
out right and so i feel it because i'm present every day but that was a great analogy 100 if your if
your your dog could be doing a great job for a fucking year but if they go and bite a stranger
and then the stranger fucking sues you and now you're like in the hole for being sued and your
dog is definitely going back on the leash maybe you got the little fucking you know bite uh you know
you got the mouth guard on them now too so i think that analogy applies really well where you could be
doing really well for a while but you're only as good as your last set bat and that's just important
for people to recognize especially you know as these as you guys start to grow in traction
there's this like massive dopamine loop that founders run into and this is why i i almost pray
for my favorite people in this space to not find success too early because i think there's a lot of
founders and i won't name names especially in the bull market you know that did really well for no
fucking reason um very early on and they create this kind of god complex or they feel like they're
constantly just getting jerked by their community you know for how great that they are because of
factors that ultimately are non-repeatable and you don't want to be in that position i promise you
as much as it might suck for a lot of projects right now that feel like oh dude like i wish we
were blowing up i wish things were going crazy like i promise you the the people i envy least in
this space are the people that found instant you know kind of undeserved success because those people
end up flailing out and have way higher expectations that they're never going to be
able to live up to um there's certain projects that will probably never hit their fucking great
all-time high ever again and i don't have to name any names and i think everyone here can think of a few
projects that come to mind and that i promise you is a much worse reality than like struggling in the
early days and figuring it out over time so i totally agree on that i love that analogy dg beautiful way
you articulated it it hits to the core man dude i really appreciate that and i promise i won't i
won't take the mic too much longer but um it's it's just we're dealing with people here man we're
dealing with people like at the end of the day these pfps the people you're talking to on discord
the people you're tweeting are people so like as much as we want to we want to please the algorithm
we want to hit you know hit that the dopamine response is a human response or well i should say
animal response apologies but you know being agile and flexible in this space is so important because
how many okay so so just just bear with me 20 seconds how many people have have had this project
that had an incredible either mint or early success and then it went dormant for like six months very
quiet and all this stuff and then when the project says hey look trust us again um you know we we have
this awesome awesome delivery and it's going to mint out how many of those are actually genuinely
successful after the six month dead period and obviously during this quieter time not not definitely
not as many but it's it's one of those things where frank basically again gave you the playbook
show up be consistent it's the same way as creating content the people who stream daily the people who
post youtube uh videos daily and all that stuff they will see the consistent growth and then you you may
hit one and go viral and have the exponential growth but you're not going to be able to hit that
exponential growth if you're not putting that content out there in the first place so you know
take take take stock of who you are what your project is what you're trying to align to and the last
thing i'll say is there's a phenomenal phenomenal bit that steve jobs did like 10 20 years ago about
what makes apple apple if they had issues with marketing nobody really understood what the hell was
going on he goes i want to get back to the core and apple is enabling people who want to change the world
to do it and you know that is so powerful it's not oh hey i want to give them some give them a laptop
i want to give them a computer i want to give them an ipod no they want to change the world so if that's
your goal you know that's going to take a long time so if you say hey we're going to mint out we're
going to change the world tomorrow bro you got to know we're going to see through that but if you
really truly want to to be organic and build here like you'll be here in five ten years and i'm looking
forward to seeing you and your project and all that stuff oh i'm sorry this is the last thing i very
promise if you have content creators in your community that are producing decent content that
is either positive or neutral to your brand like it share it promote them help them provide feedback
to them because in six months 12 months 18 months they're going to be the ones producing awesome
content and it's going to be super passionate like laden and all this stuff so just wanted to
really mention that yes uh protect your content creators uh kiss their feet do whatever you got to
do but those are the life flood in a lot of ways um for a project i want to add to this because i
remember man this conversation is just throwing me back to like the dark days and i'm just trying to
remember like anything i can say to help here um another thing i think it's super important when
you're when you're like struggling as a project you you have to remember the people that are like
still there there's nothing that they want more than to be just treated like an adult and like talk to
like an adult it's like there's nothing more cringy you know than a project that's like not
necessarily doing the best right now that's like trying to still instill like this feeling of like
oh you guys are like uh you know you guys are the wizards of asgardia and like we're making this game
and like there's all you know it's like hey guys things didn't go that well with this launch
this is what we're gonna do to improve it like people love that shit dude because
if things are not going well you know you people want to be talked to like an adult and hear like
your problem solving skills and hear how you're thinking about it and and also just literally
hear that you recognize that things aren't going well it's one of those counterintuitive things that
i'm like notorious for but i still do to this day if we fuck up on a launch the first thing you're
gonna see on the timeline is me saying yeah we fucked up like yeah that didn't go super well guys
i'm aware i'm well aware why these problems exist and this is what we're going to do to correct it
going forward um that type of rhetoric and using that language is what you're gonna is what's going
to attract the people that will double down on conviction when you're at your lowest point um
because the speculators and the people that are probably not super passionate about whatever you're
working on are the people that you know are not going to care as much about your company metrics or
like your growth strategy or how you're thinking about making your next move or what you did wrong
but the people that really do care they're gonna love that because they're gonna feel a part of the
journey um for you not only as an nft project but as a founder and as a business and as a team
and that's i think the the kind of community you want to foster the best example is we i'm like
my background is like growth engineering i did that a bunch of startups very unrelated to nfts
honestly and like b2b sass whatever but i'm like obsessed with growth funnels meaning like how do
you quantify what it means to grow at every stage of the cycle when someone finds out about your
project you know makes the decision to buy it enters the discord to you know referring it to friends
like that to me is like a simple growth funnel i remember when the guys was like at zero volume
on the weekly and like a three soul or whatever i remember like dropping this uh growth like this
growth uh funnel in discord and just break a whole like five page document breaking down my exact
thought process on the growth strategy maybe like 30 to 40 people interacted with that but those 30 to
40 people are still here to this day after fucking 300 xing after like all the crazy shit that's
happened like the people that were there back then are still here to this day because they feel like
they not only like we're here for the comeback and like the growth of the project but they feel like
they understand why you know why the project is growing like why we're doing what we're doing
and i think that understanding of why is underrated in the nft space where everyone always talks about
the what's and the when tokens and the when release or whatever but if you can really dial in like a
core and you don't need that many people a core group of people that really understand your why
for what you're doing and why you're making your next move or why you're launching this thing
they're going to be your biggest advocates and your biggest supporters through the good times and
the bad times
yep yep absolutely absolutely i think a lot of great points mentioned if anyone is a content
creator and wants to recap some of the best snippets from from the space i think there's a lot of
good points made by by ty by frank and everyone else because we've been having this space going on for
for two close to two and a half hours and we've had a lot of good points made by by speakers may
not be on the panel anymore but yeah i think very bullish on on content content creators bullish on
on pretty much everyone who's showing up every single day while the market isn't looking the best
even pepe is down at the moment so yeah can i say one more practical thing uh go ahead like on this
why point because i want to make sure like sometimes it's such a jumble in my head you know it's like just
i'm living in the moment like here in the present that i want to just make sure i'm being clear
for example if you're making an announcement i i used to do this all the fucking time it's
an op strat like when you're making an announcement you can just say guys go at everyone go like and
retweet this tweet or you could say hey can everyone please go like and retweet this tweet
because it means we will get more engagement which means more people will know about this launch
which means we will likely continue to grow our twitter audience you know it sounds silly like
it sounds silly that that little difference in framing is going to make a big difference and
maybe it doesn't make a huge difference in numbers but that's like an example of what it
looks like to treat your community and your folder base like adults like you're not just asking them and
expecting them to go spam their twitter feed with your random fucking announcement you're asking them
nicely hey can you please go like and retweet this because it will achieve this goal and i
remember almost every announcement from january like 2022 to march 2022 like this whole run-up for
dead gods anytime i had an announcement i would always like explain why i think people should
retweet it why i think people should quote tweet it why i think people should reply to it and it's
like this framing and this rhetoric that again for the people that care they're gonna love that
because they're gonna feel smarter when they talk to their friends they're gonna feel cooler for
actually sharing that thing because they're not just being a mindless you know
fucking community member they're actually using their brain they're learning as they're
engaging in the community and they're part of something bigger than themselves so that's like
a practical thing it's like explaining the why behind uh you know even something as simple as an
announcement that you want people to go like and retweet watch what happens like watch the difference
that's going to happen with your community when you start to explain the why behind all the random
things you guys are launching and they're going to start being more critical but they're going to be
more on target with their criticism their feedback is going to get better they're going to
understand how to align your business goals with your um you know with your community and project
goals and the more that you can key them in on that discussion the better quality feedback you're
going to get from your community and fuck me dude like what is better in nfts than getting quality
community feedback to me i feel like that's the number one advantage that you can have in this
space is by getting an army of people that are giving you the most dialed optimized feedback so that
when you're reading it it's just like good idea after good idea or like you know important problem
after important problem so then when you go scope out the next thing you want to work on it's just
super dialed and like it's on target and you don't miss you actually get a hit when you when you launch
your next thing so yeah sorry i had to get that one out because i feel like it's just super tactical
and i i i i credit a lot of like that comeback growth for us through that period of time where
it was all about the why and all about treating the community like fucking adults like we're working
together on this yeah it's definitely super super cool perspective almost considering your your
community your holders as partners and you want to inform them on what exactly what you're doing not
just telling them and hoping for for a response so it's a super super bullish and like that approach
quite a lot i have one one more question it was something we were discussing earlier and that's
we've seen particularly at the moment in in an economy that's very attention focused where the average
attention time is less than than one second per per person what roles do you think are are the most
important because of this adaptation in terms of what we see in the current environment we're seeing
you know more director of vibes director of culture director of spaces and we're
seeing a lot of people being hired from within the community itself so whether it be azuki with you
know whale or or alina or even digipals with with ty today i'd like to get your thoughts on in terms of
what do you see going forward is going to be a critical new opportunity which maybe wasn't a thing
even six months ago for for builders and creators in this space in terms of how can they leverage
the opportunity which currently exists in terms of in the attention economy
i can take that first if you don't mind yeah go ahead so uh one thing i'm really seeing especially
focusing on this web3 space is is is the games man the games that were out a year ago rivaled like
addictinggames.com or like things on miniclip but now the games are rivaling hell i just downloaded a
web3 game and i know we all don't talk uh off the epic games app the other day like i i got a code
to go play metalcore thank shout out to my boy ramen thank you um but i i got to play that game and i
was able to download a web3 game from the epic games launcher i i i i can't tell you how it may
not seem like a big deal and it even says like there's like a little part that says this is a
blockchain game just letting you know but i'm like dude this is the beginning the more we're able
to get them or you know it's just that i i seriously think that the games are a huge huge
opportunity especially for creators i do want to mention that i have personally noticed this is a
personal take that there are a decent number of nft projects that will mint out and they're like
yeah let's build a game building a game is not something that you just like wake up and you're
like yeah i'm gonna put this together and and i'm gonna ship it later tonight like that's not
the way it works so if you really want to build something that that has staying power especially in that
industry um you you really need to you know put in the time and effort but i seriously think that
as creators um the web3 gaming market like you you can list the top of your head a couple of web3
gaming content creators but i guarantee you can't probably list like 20 or so and and that right there
is is is i think the sign where you know there's all these different chains there's all these different
projects we're going to run into an issue where there's almost too many games to cover and not
enough people to cover them from a from a uh you know a proper and respected place because what
frank was talking about earlier with referrals you know the reason the reason referrals work for
projects is because the person who is explaining it or referring has trust in that project enough to
refer it like that's that's the first step like does does this person trust your product or your
or your brand enough to then refer you know one of their friends to you know invest their money into it
um obviously with a non-financial advice caveat but still i think that games are going web3 games are
going to be you know just after attending gdc a couple months ago i seriously think the next year
two years five years uh i i think we're going to be looking at a the conversation is going to be
completely different we're not going to be talking about put the wallets in the back end and
hey this chain or that chain like i seriously think it's going to be much more seamless and
extremely extremely lucrative for some folks
yeah absolutely absolutely i think gaming and the application within nfts itself it's something
that that's super super cool in terms of you know it doesn't take six months to build a game it takes
many years and the application of blockchain and disguising it and having launch pads for instance
epic games and others as well being willing to to list um games like it's just the start of
something that's going to help elevate the the community and the number of people we have to
another level so we can get closer to onboarding one uh one billion gamers to the entire industry
so definitely something super looking forward to and super bullish on and i think the opportunity
within crypto twitter and nfts as well allows the the art to be taken to another level and the sense
of community as well in terms of you know having people create more memes based on the art and
create more different activities and things like that as well so in terms of of where we're going now
i'd like to kind of move on to to to metal and if there's anything that you'd like to add as well
oh you guys thank you so much for having us on the stage and first of all you know like a big
thank you to all the speakers that shared a lot of uh different values and put you know so many
perspectives on the table and 100 appreciate uh for letting us speak on the stage uh but i was kind
of like willing to ask this question to frank but i kind of think that he's disappeared but uh yeah
uh so like speaking about you know uh attention economy then i guess so you know i don't see
really a lot of people in here or or you know different projects who has kind of you know 3d
artwork which we do have in this case so what do you guys think about you know the the whole nft you
know attention economy or the the whole you know space that uh we have kind of actually seen that you
know in with a lot of projects that that uh people kind of prefer 2d or 3d or is it like because of
uh some some solid you know fact that they have in the back of their mind or do you think that you
know like it's just it's just a general perspective
i think that's a that's an interesting question in terms of how we can uh you know take what
you you just mentioned and see how we can uh evolve going forward so does anyone have some
specific takes on on what meta land wolfpack just mentioned
yeah i could jump in here i think um it's a lot easier to integrate with collab partners if
you're building in 3d and it's faster to develop games in most cases especially in unity
if your sprites and your characters are in 3d that's at least my perspective in what i've seen
yeah for for sure for sure i think 3d art is definitely something which requires
more skill and and takes more time to come on to market and in terms of what we've seen
convert so far within the space i think from my perspective 2d art is definitely or even
is a bit more memable bit more has a bit more cultural impact compared to to particularly for
us at boomland who are building a mobile game i think that would be our focus to be more on the
2d side of things but just on another note the space has been running for for close to two and a
half hours and i think it would be close to time to to wrapping up so if there's any alpha that wanted
to be shared by any of the projects before we closed up that'd be great because um here in thailand
it's getting close to to uh 1 30 a.m and it's time for me to go to bed as you know hosting this space
alone without paso can be what was quite eventful we saw we saw frank show up which is always nice to
to see and definitely something that i'm going to use on on paso's head for the next i guess six years
uh until it shows up again but yeah um anything that anyone would like to add in terms of some alpha
petabots please go ahead okay do you think uh it's why frank joined us today because uh paso wasn't
as exposed yeah i think that is probably the only reason right this is the first space which i'm hosting
without paso and and frank shows up for for about an hour or so so i think there's a very very clear
you know um correlation between paso not there space is better retention is higher retweets and
likes are up and frank shows up so i'm just saying next sales next time we have an internal discussion
that is going to be brought to the table i think next time uh i found my my two co-hosts so if you guys
are available next week possible can be pushed down to the the discord um just being just back to to
the discord and and away from from twitter spaces but yeah so i i i want to i want to share alpha
also uh we so how i said in the beginning of space i think now there are more more people and a lot of
people haven't uh haven't heard it we currently have our um cross community tournaments which we are
doing with uh other web3 projects gaming and nft projects so i will be happy to have all of you here
in joining our tournaments it's absolutely free um and the and the next thing is that we are doing
our mint of our uh og canna box it's it's also a 3d art uh we had our artist is the artist who draw
uh in world of tanks it's a very popular game in this region i don't know is it in europe um and uh we
will have our first in-game assets which will be customizable uh label appable and uh it will be a found
we will be launched on magic hidden on 25th of may so we'll be happy to if you join if you like it
thanks for having us actually for sure for sure no no no worries ty i think you're being a very
valuable speaker in this space please please go ahead man i appreciate that i you know growing up i got
told i talk too much you know what i mean so i love talking gaming i love talking content and i
honestly just love sharing anecdotes that may help even just one person and then that's literally how
the how the channel grew dude i anyway but i just wanted to mention i do kind of joke and meme
occasionally about like dg pals and like hopefully i don't get fired and stuff i i love working here i
just started a couple weeks ago but i just i just wanted to clarify that because it's kind of just a
running uh joke attending here a couple of times like because the first week i seriously was just
like dude i just i don't want to say the wrong alpha or something like that but um no i just
wanted to mention that uh kit our co-founder is going to be meeting with uh the game studio uh in
person uh that built thayton arena as well as avogachi um i think they're two separate um but you know
just i believe this upcoming week uh b i think you might have been uh uh you know maybe trying to just
uh reach out to them or something like that so just i'm gonna message you um and just you know dm kit
because you i mean you guys have done a phenomenal job uh providing a platform for me to be able to
you know share just my anecdotes but then you know occasionally talk about dg pals the the 30 second
spiel uh there's going to be a tower defense game that's going to be free to play that will be
launching in a couple of weeks it will be co-op which i'm stoked for and it will be utilized for
the um whitelist mechanism for the um expansion over to polygon that expansion over to polygon should also
be in a couple of weeks uh and it's tentatively set um i i don't even want to say it even though
kit gave me the the green light to say it i don't want to say it man um but uh it's it's just a couple
of weeks you count them on one hand and um uh maybe yeah so yeah i'm just looking forward to that man
thank you for the space um as always man um and and just last note uh you know last week i ended up
actually like kind of signing off by being like hey i'm gonna send you a message you message and this
one potential teaming or discussion and it led to a discussion and all this stuff so i just wanted
to mention um my dms may be difficult or whatever or you know flooded but i really really think there's
value um in these spaces and connecting with people and and really fostering this build you know this
this atmosphere especially before it becomes noisy in a in a couple of months hopefully you know what i
mean with a bull so uh thank you abby thank you uh thank you david and uh really appreciate
honestly this whole space
for sure thank you for coming lazy soccer please go ahead yeah just let me know if you can hear me
well because after all these troubles with my voice okay so we will launch tournaments between gaming
agencies gaming communities gaming projects uh and content creators in a few weeks and also will be
at 3xp conference in los angeles because we want the best web3 gaming community award and got five
tickets for our team so looking forward to meeting you in the right in real life and also i want to
quote a head of partnership at re nft web3 game needs to becoming simply gaming the future won't be
holding your nft on the specific chain it will be holding an asset in a game you love thank you so much
and see you on other twitter spaces
for sure for sure thank you for for coming along lazy soccer uh shine anything that you'd like to add
if you're still here of course
she's in a pre-workout coma but um i'll go right ahead um you know we we've got a moba game
to be released very soon but you know the most important thing is that everybody just stay focused
on what's being built right here in web3 because that's what's going to shape the industry i mean
so many gaming companies out here are utilizing nft and blockchain technology to improve the experience
and that's going to take that entire industry to a totally different level and that that's what i'm
personally excited about any game in web3 that's building out here if you want to get out on twitter
spaces talk to different communities reach out to me reach out to boomland we all love to
help other projects who are really trying to get something going in the space but really don't
have the marketing end or know how to get the right exposure so you know uh we do these every week
reach out to either of us and hey web3 gaming we're we're coming for the top spot
yeah absolutely absolutely i think frank is definitely going to help us in in the journey
to to onboard one billion gamers and i think what he mentioned in terms of referrals is definitely
the way forward for for us as well to to onboard more people to onboard more buyers and just in
general we need word of mouth is going to be the best way for us to declare the stigma which exists
around web3 and nfts and gaming within the mainstream and definitely going to be our way
forward to to mass adoption so in terms of final remarks from from boomland unless there's anyone
else that would like to add something thank you everyone for for joining the space it was a little
oh shan's back shan's alive she had a pre-workout please go ahead shan sorry sorry guys i was it's just
the space has been so productive that i um came up with a few ideas and i had to start working on
them immediately so i was like kids down um and i missed my name which i don't normally do but
anyway thank you so much for the space it's been it's been really nice um having something so
thoughtful and entertaining um it's really been required like needed and on polygon i think to have a
space like this where we can discuss but we don't have to get so deep and monologue that it becomes
like a chore to listen to um i think a lot of people in the audience will be feeling the same
for gen k um which are you excited for our mint it's coming up end of may beginning of june depending
on both the market and how our arts going on it's nearly finished and it's a pretty exciting time
uh we in terms of building we're going to continue thinking of ways where we can reward our holders
and uh support the art ecosystem but we aren't going to go into too much depth with over the next
few weeks about it because every time i talk about something that i want to do or that we're building
we get front run so but it's it's it's an exciting time and i'm excited to take the lessons that i
learned here today and put them into the project so thanks guys thank you for for coming on as well
shan i know that it's uh 4 a.m 5 a.m probably close to 6 30 a.m now i would i would imagine but
who knows what what time is anymore because we all live on on frank o'clock which is now a new word
which i made up late earlier today with a couple of friends you just show up pretty much at the
weirdest times you're always around always available always building and eventually things
will will fruition and materialize and we will have success within the industry and very very
bullish on on actioning uh you know overall good pieces of advice and just general discussions in
terms of which happen in the boom and spaces every thursday at 4 p.m utc from the boom and side of
things just before we wrap up we are coming to mainlet very very soon um and that's going to be
exclusive to genesis hunter holders to begin with they will have early access to to play the game so if
you do not own one already you are able to to get one now on magic eden or any other um polygon
compatible marketplace so that's definitely something you should do if you haven't already you should
also uh join our discord so that you'll be able to to claim your whitelist spot for for joining the
space and if you type the message um great space today uh we will award you with a whitelist spot but
of course if you thought otherwise and the space was not good you can say uh get well soon paso so i can
kind of have both sides of the story and i still get a lot of credit for for having a very successful
space without our normal co-host paso which means i do not get to sleep and i have to be a bit more
involved than normal but i hope you guys uh enjoyed today's space and and appreciate you all coming
with that being said thank you for coming if there's any other remarks from anyone now please go ahead or
or i'll close off the space in a moment and thank you to all listeners for for joining today
