Alright, let's kick things off. Thank you all for being here today. I'm Marcus from the ecosystem relations team at Near Foundation and we are joined by some pretty amazing people today for an exciting space.
I want to, I think we're waiting for one more person, but we'll go ahead and kick things off. I want to go ahead and start the spaces by welcoming the speakers today. We have spaces with Calder.
They are ushering the new wave of brand engagement and loyalty through their cutting edge CRM tooling platform. So that will further ado, I'll go ahead and allow the speakers to introduce themselves and we'll get right into it.
Great. Thank you, Marcus, for that. Hello, everyone. This is Gerb Czé. I'm one of the co-founders and CEO of Calder, which is the Web2E loyalty platform that helps you to turn your customers into community and launch your interoperable loyalty ecosystem where you're
loyalty tokens can be borderless, global, and be used in any brand partner of yours. A little bit about me and the team is we have been collectively in the crypto space since 2018 as early members at
OpenC, Compound, and Robin Crypto. You don't of course have the full team here, but we are very excited to tell you more about our partnership with Nier that we have just announced last week on how we are going to enable each other to assure the future of loyalty.
Hey folks, I'll jump in. I'm all done. I'm in the BD team at the near foundation. I'm actually a technical guy on the BD team, so I'm the partner engineer. I'm glad to be here and we're very excited to part.
partner with Calder on this one and we're very, we believe in the future of sort of revolutionizing brand engagement with crypto and I think we're in the right place. So looking forward to the discussion.
Awesome. Again, thank you so much for being here. It's awesome to have somebody from the Calder team and then also we are joined by Altan again from the NFBD team so we can get some insights on that side as well. So hope to
deliver some really impactful content today. So as this is faced with Calder, I would love to dive in to what your background is. I want to make sure I pronounce your name correctly. Is that how I pronounce it?
Yeah, dog chat. Okay, go check. So I want to hear about your background, the Calder team, and also it'd be really cool to learn about what initially sparked the inspiration for Calder. You know, what was at the time and maybe still is like the main goal in North Star behind it. Yeah, amazing. So let me
I started telling myself about that and that will narrate us back to how we got here. I got into the crypto rabbit hole and never left since 2019. My early experiences have been
Blockchain at Berkeley, especially was very pivotal for me as like 2019 was around still like post like ICO craze and the crypto ecosystem was very small I was able to be around like Builders of cosmos like
sell-o, like many, like open and many founders, and really it really set the stage for me to see that like I want to be part of helping different like countries and ecosystems to leapfrog into ownership economy and democratize
access to both like created economies, consumer economies and like new type of financial economies. And I spent early times in like CELO being being part of like CELO Foundation's first wallets, iteration Valura. And then
I was in Robb and Crypto's early team where I met my co-founder Kevin. Then he went to like be an early team member at Compound, really honing down on the future of like D-Far and I went to OpenC and I was
really around NFTs since like crypto kitties like collectibles and like the 2019 2020 NFT and my CN really seeing open sees growth from like the first team of 20 to 400 was where I feel like we were
like four years ago in a similar cycle. Nobody really believed in where the future of like NFTs could be or like ownership economy could be and we are still very early. Like the version one of NFTs were static and like speculative but I think when this cycle we are really seeing that like
like NFTs and tokens and token emits are actually just the right infrastructure to build better economies and for consumers too. So it throughout this path, I have been obsessed with the idea of how we bring the next billion on chain, but what are the actual pain points that will bring
the users interested to this ecosystem. And for me, that was always like borderless payments and to like ownership economy where consumers have a voice and have a like financial or valid driven returns from
contribution. And how actually Calder came out to be is, Calder was actually a side project of mine for like around eight months and technically we are like a year old now. So how it started was that due
My time that opened see I was like helping a lot of like friends and I was we were actually seeing a paradigm shift not only in like web 3 or like with the NFT craze but in loyalty and marketing every brands and like enterprise were coming to me and asking
how do we leverage Web 3? Not because they were just trying to do experimental initiatives, but because their biggest pain point was marketing tools today do not work. If you look at loyalty tools that you are part of today, even like a target or like
one of your favorite Shopify brands, you will see that you get a 10% off if you're a first customer and you get like five points off every purchase. But what brands are starting to realize and what we have realized with early ages of Calder is that there's a shift to loyalty beyond transactions and today's loyalty
programs are broken because it does not engage you beyond before or after point of sale. And how Web 3 came into play with our first pilots was that we were able to assure the first pilot of what we today call interactive loyalty.
So loyalty in the future will turn each customer into each customer step into a loyalty engagement. So it will turn customers into community where your rewards matter out of your brand world, like your Nike rewards and status matter in off-white world or target world when they have a
partnership and that you're not only engaged when you're making a purchase but you go to the store and e-commerce store and realize store for many other gamified and experienced driven reasons. And that's how actually we started building Calder. It was first like Sunscreen brand that did
very well with our memberships, drives like like very strong revenue and multiples. And then in August, we finalized our like round and brought the like crypto and brand related strategic like advisors and investors. And now with near partnership as
Calder like integrates near we are really ushing the future of like like interoperable like loyalty where everyone can be part of this ecosystem and hopefully this will be one of the first cases. I will stop there and leave it to all the time as well.
Cool, yeah, that was really extensive kind of background on where you started, what your experience is, and then kind of how Calder evolved to where it's at today, and then also what your vision is moving forward. So you did explain a little bit about how Calder will work.
You know how the works and regards to the loyalty engagement. It would be really good to kind of dive into how Calder uses or will be using nearest tech stack and it would be a really good idea or good, you know,
segue into the BD team as well to kind of explain what the partnership looks like, what sparked the partnership, kind of what entailed around it. We also have Maggie from the BD team as well, which has joined us recently. So be good to get an introduction from you as well.
Awesome, thanks Marcus and great meeting everyone. Thanks for being here today. My name is Maggie Sam, part of the New Foundation BD team. And I first of all want to shout out to Gochelle. I actually met her through introduction of our mutual investor friends.
and because on background was in traditional venture and then realized well, far more well, my close VC friend, so my capital is also the ambassador with gochette and then with her background in traditional venture as well. I realized what Calder's building
can really achieve and also helping year to bring the next one billion user from traditional web 2 to web 3, especially the main vertical I'm covering for is on the brands and also e-commerce. So that's how I find coaches and also Calder's application can really fits into the
pain point of how does the brand can evolve to next generation about loyalty and also how do we how do we utilize in the blockchain technology to helping the brand to get more engaged with their existing users and also helping to create this interactive membership
a program for the people who don't understand about blockchain but they can utilize the real application out of those. So that is like the background here but at the same time maybe like go to this question to you is how do you see the pain points regarding brands and also
So among the blockchain technology and by utilizing blockchain technology, how do you see the key things that a coder can solve for them and also why do you think Nier can be like the perfect solution for you guys to building the loyalty program together going forward?
Yeah, that's a great way to put it in. Thank you for giving this background story to Maggie. It was a great experience to get to know the new team and really see how we can enable each other. And when it comes to like, especially like why Calder and why Betsy Loyalty
We see the future of the next generation loyalty tools in four verticals. One, what's blockchain and like NFTs that provide us with Web 3, like loyalty future is making it shareable. So with like Calder, we have a dynamic
and with dynamic NFC membership protocol, essentially by turning your membership into a unique identity, imagine being your favorite brands like number one customer or
number 77 customer and tier 3 and making this shareable as a collectible, we essentially turn your status into shareable like memento. So what we are seeing most with calendar memberships is people start taking screenshots of their
Apple wallets or like their open C and like a membership and start sharing it directly to their socials or directly with their friends. And let me say shareable, there's a second aspect to this. In that two databases, your Nike like top tier status will
not matter in Sephora world. But by nature of interoperability, what happens is that if Nike and Sephora decides to collaborate through Calder and let's say on Nier, this is doable with one click and
This also creates a world where your status is shareable and transferable across social media, brands, partners and many more. And that's why we see like loyalty in the future will be a social sport. It will be community first. Second, that feeds into this shareable
The most of our emerging brand customers like Calder, not only because it's interoperable, but they want it's interactive and game-fied. If you look at loyalty today or interaction with a brand today, you can follow and like
And you can make a purchase, like minimal effort is following like and maybe comment and maximum engagement is a purchase. But there's no engagement in between. But for a brand, what matters now to build true loyalty is to gamify engagement in every step.
So with Calder, every brand has their customer relationship management portal. And after you set your membership, which essentially becomes this gateway to your member portal, the next step is to set your gamified journeys. So you can take a vote, get feedback, reward social shares, reward users
And so that you can essentially set contribute to experiences for rewards that tears up your membership, which brings everything into full cycle. And these are what we're going to do.
And the boards are not only in Web 3 world that you can use it in store with your Apple wallets like card or you can use in your e-commerce store. It's fully a bridge between Web 2 to Web 3 world. And third, it's interoperable. Like we have touched on this a couple times, but what we are seeing
especially with enterprise clients is that they're because problems they have, let's say, 5,000 like brand restaurants, far partners, but they don't want to do point of sale integration with everyone. But what blockchain like creates is a shared standard that can be used in the
their loyalty ecosystem with across partners in couple clicks. So what we are seeing is an integration that takes six months to a year in a web to database takes one click with Calder's loyalty bridge. And last stop is community first. And this is what ties everything back together.
You can welcome members home under your subdomain, like members.brown.com. Everything is a web to seamless experience, everything is mobile driven. And in fact, like CalDIS 75% users are mobile for a stride mobile preferred right now. And that every experience creates an engagement
back with the brand and reflects as a higher lifetime value ticket size and increased engagement and increased net promoter score. And what you will be seeing in this narrative is that yes, we touched upon blockchain and web 3 jargon couple of times, but only as an infrastructure.
Like the future and like what brand is getting is the focus and when it comes to what's like why near when Maggie and I met like as the first time we met was in East and where and it was very special because I Have been following near since like pre-mainnet 2019 when I spent like
a lot of time in foundations and what was really important is that actually Nier was found by like AI experts that were using Ethereum to make transactions for their product
But realize the blockers of like Ethereum and how like it can be much more scalable and with this high technical team and this scalable let's see. Nier was a great partner for our thesis to bring next billion people on chain.
As you can imagine, gas costs and like wallet costs and everything adds up exponentially in walk chain like transactions. And that's why having your partner that you can trust the scalability of with the app is very critical. And that's why
essentially like near like boss and new operating system and especially EVM compatible like Aurora solution was perfect for us and we are very excited to kick off like very important partnerships that we will update you on in the next months.
Yeah, this is awesome. Got a really, really appreciate you sharing the story and also sharing the the key thing that brands care about. And as you mentioned, so near school is to really building this easy to use and also gaffless and also a developer friendly.
framework for the Web2 people and also for the Web3 audience as well. So I would like to also invite Alten to speak about near-solution, especially on fast-aws, because as you touched upon earlier, a lot of brands, they really care about their existing customer and also users and how
How do they create a batch engagement and second is how to solving the onboarding problem because the traditional web3 routes is very complicated and near is like setting here to helping a lot of traditional and also like, and also the audience to
trying to tap into web story into easier way and that is where near and also called collaborative together to achieve in the past in the future. Maybe I'll pass it to Alton to speak about regarding how this near thinking about building the fast-offs and also
regarding the boss component as well. Yeah, let me deep dive in actually. Let me give some context here. So as Gerkcha mentioned, one of our founders, Ilya, comes from a very deep technical background. He was actually one of the authors of attentions all you need, which is the paper that opened the
So from the start we had a very easy to use wallet, which is the near wallet that is not an injector wallet like Metamask, but more of a web browser wallet that's easy to integrate for developers. And now we're taking that into the next step with FastDoc, which is actually currently live on
If you go to near.org and create an account, the user doesn't have to remember to see phases to get an account. The only thing you'll have to do is to provide your email and provide your biometrics and you can log in to near.org.
And become a user. So that's what we see as a great opportunity in the web 3 space is that you know you go through all these seed phrases, complicated cryptography that users don't have to think about, but more of a becoming like a web 2 experience and if not better than a web 2 experience because you can take
All of your assets, all of your reputation, all of your data with you, to other applications. So we see that as an important opportunity to work with enterprises in the future and for projects like Caldera as well that unlocks the enterprises coming to near.
Awesome, thanks, thanks, Alton. Maybe like let's come to the next stage. Go to like, I know Calder has been working with a lot of brands such as Las Benjamins Vogue. Maybe you can share some like case study regarding
the how exactly this powder is solving the problem for them and also like what does the partnership look like and this can be a really a good example to like for other brands who setting as a good use case going forward.
Yeah, definitely so we have six partners live with Calder and coming into 10 in the next month very soon And we are seeing that the ideal customers for us have been Emerging brands that want to tap into next generation customer
customers with more interactive experiences, in this case that's last Benjamin's or enterprise brands that have a lot of other airlines, restaurants, travel or luxury retail partners and wants to optimize their loyalty payment settlement. So in the emerging brands side,
Benjamin is a great case study where there are luxury streetwear brands and in like streetwear and like luxury world you can imagine that transactional loyalty does not work but yet with brands who have strong like cult like followings brands like brands can really turn those followings into
to retention and better purchase rates if they can engage them. So Lesbenjams came to us to build this essentially paid loyalty membership program with like free tiers and paid tiers to like create this Lesbenjams world on their LD pass. They were able to use our
tools to first launch their tiered memberships and come up to around like 10,000 members. And what's interesting here is that most of the users actually don't even know that these are NFT powered. So they see this as a one-on-one collectible, like they see like
that their tier is like carpet we were and they are like mince number 77 and they are like completing journeys to upgrade their experiences. So with, I'll be what we were able to see is that we can increase their, like essentially e-commerce visit rate by starting
with even like one minute per day in the first month, which is a strong metric such that like you can imagine customers only visit e-commerce stores and real-life stores when they are going to make a purchase. But if you can't turn your brand into a day-to-day product with Calder,
This creates a community experience where people can engage with your brand more, give you more data feedback, but at the same time by virtue of that spend more. So we have launched more than 30 journeys so far, and these journeys are essentially
eventually under your member portal when you log in and you can always try to get a like early access from members that less than Jim's calm and get off the wait list and Follow like calder and near for our upcoming launches But when you get an access you essentially come like complete vote
coding, content sharing, get access to members only products, members only chats with creative directors or partners, and you also get access to less Benjamin's or any brand you're joining partners. So less Benjamin's actually partner with Chinatown Market, which is another streetwear brand in
Paris Fashion Week where we have launched our first pilot phase back in January. And we have seen that Brent do partner every season, but they don't have the right tools to be able to create cross-pollination across to Brent.
So without B and Chinatown market, we were able to invite the best like top users of both worlds and create a strategy where without like having data sharing problems or integration problems, they can set collaborative multi brand experiences like LB.
the X Chinatown market experiences for their customers. And at the end, the outcome was that Albi was able to increase their collaboration sales and so was Chinatown market. And we think the future of e-commerce is multi-partner and collaborative. And the brands don't have the integration tool to do that yet.
So if you're a brand or thinking about the space to, what we are seeing early insights now is that every brand will have many partnerships and loyalty partners in the future. And they will use Calder's CRM as their main bridge for loyalty.
and co-creation experiences and memberships. And you can always feel free to always be chatt or test it around yourself. And this is actually one of the cases where 75% of our users are mobile first.
How it is really trying to usher the mobile first Web3 power experiences with our, like we were first to usher the Apple Wallet NFT memberships and like mobile contributors and quests and there is more coming in this world with our app launching soon too.
This is awesome, Gouche. As you mentioned, I think basically Calder is creating this seamless, wide-label platform for all the brands to utilize the workflow you have been created to helping to better engage and also creating this game
me fight multi brand camping together to better engage with the existing user and also consumers. So, Gautchai, maybe like let's take it to another question, which is, as you mentioned earlier, Calder has been working with a lot of fashion brands such as Lesbengeming and Chinatown.
So are you guys also having the plan to work with, for example, like smaller brands or maybe like brands from other verticals, for example, hospitality side and how you guys are thinking about from the real market perspective? Yes, definitely. So in fact, like,
That's part on Maggie because what we're seeing is that we're seeing a huge demand for like different verticals from teller. We're actually going to launch with a media company that you guys all know, like a very prominent in Web2 ecosystem in the next two weeks and we will be
and we are also topping into travel and hospitality with a strong partner that has like 5,000 restaurants, bars and hotels all around the world and we will be
launching their immersive loyalty experience. And we are also in the next month actually with near launching with a very strong consumer packed goods product in the chocolate space to be able to essentially give you access to this high affinity
the core creation experience. And we are very excited to actually be able to call launch it with Nier and more to come there. But to what Maggie said, like we did start in like the retail and like e-commerce space and tell there is essentially positioned as a loyal
and retention enablements. But what we are seeing is the verticals are wide open. So like 39% of like loyalty spend annually is in retail, but 41% is in travel. So travel of fatality and these experiences will be huge for us. And you will see in like the next six months to end.
And lastly, when it comes to emerging brands too, we actually just rolled out our self-serve products for smaller businesses. So if you are a brand looking to launch your membership, member portal, contribution quests, and really make money out of your paid memberships in a very interactive way,
Please reach out to us. We are in my tone right now just so we work with the rights, partners and build this high leading ecosystem. But we are very excited to get to know earlier stage brands and be able to support their loyalty tooling too.
Awesome. Yeah, as Kota mentioned, if there's any audience here, like brand owner, please feel free to reach out to Kota and also go to. They their platform has been building this super easy to use and also why label solution for everyone who wants to offer the same web 3 experience to their existing
consumers. So go to another quick question, want to address here, maybe it's also like the question from the audience as well. There are a lot of, as you mentioned, the space is wide open and there are a lot of loyalty, platform and also a lot of solutions right now in Web3 and maybe
you can touch upon what is a key differentiator for Calder and also how do you guys is one of the best within the loyalty space because there are tons of other solutions upon trying to tap into the loyalty space and the huge market and how does Calder win in the entire market and how do you guys thinking about
about the differentiator for you guys. Definitely. This is a very important question because I think every day there's a new web to loyalty like tooling coming out and I would say a very overused word and how we are looking at this like at Calder like
differently from like the competitors is that like how do we solve the like bigger problem that brands have which is that Customers change brands ADX more often now and like 84% of customers say loyalty experience and like experience
around the brand is as important as brand's products. And in this world, what we are seeing in the Web3 loyalty ecosystem is that there's a lot of tools still that are very home-down and with the NFT side. So I would say do your
you're vetting definitely gets all your like sales like and calls from all other tools. But what you will see as we have like day to day pause on the market is that most tools are still honed in this version one like like thesis of like NFTs and loyalty.
So it's like NFC minting tools that do not answer what's next. When brands came to us, even when I was working at OpenSea, the bigger question is, how do you essentially engage a community or customer base that you just turned into a member? So what happens after NFC minting?
And how do you do this without needing an agency? So when you onboard the calendar, you have all the tools you need in one and two. Both for the brand and customer. You can get early access, log in, design your NFT membership tiers, design your contributions or experiences,
invite any brand you want to partner with in a couple clicks with no integration required and choose your subdomain like members.lessbenjamest.com and you're ready to go. You're ready to go under 15 minutes and with your full membership that is better than the two competitors like Smile, Yacht Post
the world, but on top of it is scalable and self-serve in the WebT world too. So you can see here that we have optimized for a system that can scale itself to millions and billions both for the brands and customers and build the Web 2 to Web 3 bridges so that you don't need a wallet. We give you
then I will text we give you the contributor and experiences we give you direct token economics recommendations so that you don't need to be charged six figures from a consultant to do your loyalty to economics so when you just even like pay for the month this year I'm going to get started you're already like in benefit
It's like saving six figures for your loyalty product because you get baked in recommendations and baked in interactive templates and memberships. That's what we are seeing with Calder where when brands, in fact, our sales have only been referral based so far.
And when a brand experiences our product, they can say, "Me too, I want this." And we want to assure that like the biggest thing today is we do have loyalty tools. And brands seem confident with them, but this is a non-consumption problem where like they need to see what can be better with engagement retention methods.
through interactivity and gamification. And when they do, they are ready to onboard with Calder. And yeah, that's what we see on the most simple to use, fully integrated Web2 to Web3 bridge and gamified, interoperable and shareable Calder ecosystem.
Wow, this is amazing, Gautier. What you guys have been built is really soft, the pain points here. Maybe Gautier, you can touch another perspective. For example, I guess a lot of brands, when they are launching their own, when they're
their first launch, or if they're like really a top tier bigger brands, they have their existing CRM system or they have their existing loyalty provider. This powder also offers integration by working together with their existing panels or how does powder fit in when you're speaking with other
is like larger brands who has existing Laotipana together. Yes, that's a great question. So the short answer is yes, we do like handle the full integrations to an existing loyalty system too. And this is critical, especially if like a bigger brand like
is coming to onboard and slowly transfer their systems to be like calmer based. There are a couple different ways we do that. So if they are in like a Shopify stack or using Smile, we are like Clavio, let's say for email marketing, we are building
So that your like Calder loyalty can communicate directly with your existing e-commerce and CRM stack. And let's say you already have a rewards program and you might be asking like why do I need Calder? And within this case what we are seeing is we can actually integrate on top of your like trends actually.
loyalty, because your loyalty system is probably like spend $10, get five points or get 10% off. And we can promise you that we can make it more interactive with your free or paid membership, with like a vote survey, like share content, like contribute to our
or we can integrate your existing CRM and help you be interoperable. Let's say you're an airline or you're a hotel and you partner with so many restaurants and other banks. And what we see is that you can essentially integrate Calder's loyalty bridge.
And be like integrable and interoperable from day one so you don't have to worry about how do you make like partnerships with like about like taking your like hotel rewards to restaurant rewards and like being able to integrate into the whole ecosystem. And when it comes to data pipeline, this is one of the
top pain points or needs we're seeing. A lot of brands have existing CRM for essentially data pipeline and marketing automation. And what we do is integrate the data you're collecting through Calder with a pipeline
So that you can harness this data about who are your top customers, what are they contributing in, and what are the other brand and ecosystem there and turn that into actionable insights into your CRM. So the tell you're here is that this is not a wipeout change to your full
It's a fully integrable system where you can choose where to start. Do you want a more shareable membership or do you want a more gamified brand experience or do you want more introoperable loyalty token payment settlements? You can choose from the products and we will integrate it.
Wow, you have it all. That's great job. Thank you so much, Gautay. And now maybe we got to shift the focus a little bit because as some of the audience here know, Nier is pushing for the narrative that Nier is a boss. And so boss
stands for blockchain operating system. So the reason why Nier is like pushing for the blockchain operating system is we are trying to become the aggregator for the entire Web3 and be able to like building the bridge between Web2 and also Web3 and as near building the
and as GoTem mentioned earlier regarding inter-robiality and also compensability as well, I think it's very aligned with what Nier is heading towards to and also how they're along the way regarding how we're seeing
thinking about brands is a very key component about bringing tons of traditional webtoon user into web story to enlarge the whole community together. And maybe next question I will pass it to Alton regarding how do you think about
years technology functionality regarding how we're thinking about to power the underlying info for the brands and also why we're calling years of us. Yeah, that's a very good question. Let me actually sort of
Explain what the blockchain operating system is and how that applies to well brands and how we see it play out in this year or the more years to come. So blockchain operating system is the sort of the common layer to find decentralized experiences.
And you can go there, you can create an account, and you can start sort of exploring what's there. It is the beta, and it's still, it still needs to be built, and there needs to be a lot more components to be there for brands to use it.
The important part is that you can build components. Let's say it's an NFT marketplace that you've built or let's say it's a calendar gateway that you might be able to build that some other brands, anything that you've probably, let's say you've gathered some loyalty tokens in
in brand A, you should be able to use that tokens to interact with the brand B. So that comes to the interoperably part where you can take your, it is more like on chain reputation in that sense, but take that and apply it to another brand.
you are an important part of one community that showing that it to another community that you can be an important part of community as well. And the most important thing I think in terms of the brands, how we see it is the bottom layer of the blockchain operating system.
which is obviously near is the first blockchain there, but you can also integrate easily with Ethereum or other EVMs that you can think about like a polygon that we've seen a lot of sort of activity in the in the brand space or you know if you're if you're
If you really like an fd on tezos, you should be able to integrate with that and really combine that in a front end experience. Right. So the problem with crypto today is like the bridges itself are pretty hard to use for for for users. What you can do is you can create front end experiences.
users to utilize some of the maybe legacy Ethereum NFTs and you can combine that with fast and speed on near protocol and create an experience that never been done before and that's something that we're excited about and
We would love to push on the, from the near foundation side, is to create these experiences without any bridges, obviously without any wallets, if we can, to foster, right? That's what we're excited and that's what we think, possible to enable in the future.
Awesome, thanks, thanks, Alton. So just the TRDR is boss is one year is really setting our roadmap to go in the next couple in the next few years and we have our strong confidence that this is gonna set in the setting the foundation for the entire web
through community going forward and we're really hoping one year's building can enable developers projects like powder and also tons of traditional enterprises to be easily understand how they can tap into webstray in the one click way and that is a that is a goal we're trying to
achieve from your foundation's perspective. And now let's get back to Calder and I guess like another question here, Galtra, is regarding when you are building out the Calder in the first place and setting up this blockchain enabled CRM system for the brands
What do you guys see as big as challenges right now when you're talking to the brands, especially in the traditional space? Because a lot of brands, for example, like Newfoundation also has been working with a lot of brands in the pipeline.
having seen a lot of challenges by working with them, but got from your perspective and also giving your expertise in the fashion and also in the brand's place. What is the biggest challenges you saw right now and also how do you tackle the key issues in the fashion industry?
Definitely. So I think we learned a lot in the past year on what makes Calder like a potentially 100x better system where we can eat the pie of the 200 billion spend in loyalty. And that was again blockchain powered.
but not blockchain forward. And what I mean by that is that with the past year cycles and crypto's perception, brands do get scared of when they hear more about blockchain, jargon, or the underlying technology.
And what's interesting is that in Web 2 World when we are doing B2B sales or like loyalty tools, let's say, a brand like a loyalty tool doesn't go and say so we use like AWS and like JS and like tell them their stock. But in Web 3 World, what we have been doing is
Indexing on tech more than the futures. We'd like would chain do we use like all like how do we like integrate? Why block chain and what we have realized and how we take a different approach is like Look, there's no reason to explain why blockchain or fine use cases that don't matter but really focus on
And then we decided to focus on being much more feature forward and telling brands what we are bringing on the table that a traditional loyalty system doesn't bring.
narrative where a traditional loyalty system can only engage you in the point of sale and is siloed across like compared to creating collaborations with other brands. And when we are going towards a marketing future that is more bottom up,
and co-creational and multi-brand driven, blockchain will be just the right infrastructure for you to launch your interactive and interoperable loyalty. And that calendar is the unified simplest CRM to do this without having the headache of any
integrations or any like web 3 or web 2 problems and is the all-in-one solution. And this narrative definitely took a lot of times to build, but what we are realizing now is brands are not choosing us for the stock. They're choosing us for the ease to use the interactive experiences and like loyal
and social experience we bring. And the thesis that we can turn, like, shopping and like essentially e-commerce to us to becoming a social sport again. And what we see is that we have a lot of people who are
see that it's really important for us in the back end and has no blockers scalability and that's where near comes in. Like as we are seeing unexpected, like unprecedented, like high rates of growth at Calder, one of the biggest things we are thinking in the technical like team is how do we scale
Because blockchain is not like blockchain based like apps are known to be not always bad UX and notoriously breaking and like hard to scale and with near what we are like aiming to achieve is that we can come to an experience where we can seamlessly
We've turned 1000 members into 100,000 and 2 million with still the same experience. And that will be critical for us across the Calism as a web space overall for brands and enterprises. Because when you sell a product to a brand or an enterprise,
they expect that to work perfectly for any size of customers and we need to be able to provide that and that's why we are here today with boss and we do believe in a future where customers should not care which chain they're on but they have the most seamless experience as well and we are
as like the engineers, like in the space can like build the best operating system instead. And hopefully like with near we will be able to show that and with Calder we will be able to show like the future of like loyalty thesis and interactivity level too.
That's great. Okay. I think you just said what I'm trying to say to closing the the conversation to closing the AMA today. So the last I know the time is running out. I want you to open up the floor for the
If anyone has any questions, want to address today or if you have any final highlights, want to share with the community today who participate in AMA. Appreciate everyone's participation.
Yeah, thank you everyone for having us. If you have questions, please feel free to like raise hand now or like our DMs are always open. You have also Kevin in the listener who is like our CEO. You have Calder as the co-host, near as the host, like all time
I am always super responsive. We are looking forward for ideas feedback anytime. When it comes to Caldur too, if you are a co-creator, an agency or a brand or anyone in somehow related or interested
in a loyalty space, feel free to reach out. We're always looking to build our community and be able to spearhead with the right thinkers on this. And thank you for having us again. See you soon. Awesome. Thank you all for being here. It was a great and impactful space. It's very insightful. And until the next one, see you all.
Thank you everyone. Thanks everyone.