RUG RADIO TOWN HALL 🏛️

Recorded: Jan. 31, 2024 Duration: 0:53:25

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Live we're live we're live we're live let me get Ben up
Yeah, for those who want like there's always option to come on this basis too, but you don't have to
Just keep the phone away from your screens from your microphones and we get my personal account up here
Golden, where's guys see you golden Quinn you can request
I don't see. I don't see it. Is it already gone? Yeah, it's on the rock radio
Its lives definitely working because I a lot of the folks
But there was a bug earlier, so I don't okay. I see now
Okay, the logo doesn't click to go to space for me
But I said someone is trying to enter this to oh even the studio we can't have tap burn. We can't even have him in the studio
Maybe Olivia
We just need some we need like people who are not in the screen to maybe leave this damn
You know what it is. It's just cuz we're a lot now
We never had this problem for the longest time. It's a good problem. I have let me get let me get okay
Where's locks is locks here?
There's locks. Hold on. Let me send your coast and write logs. I said your cost invite
There you go. There you go. There you go. It looks good. I think I hope boom Jiminito pops
Let's get him up
God damn. We are a lot now man shit
We they're getting the all the behind the scenes of us back there right now
I know I always do this in the morning show to now so people will get bored
I just like I love it unmuted so they can hear what's happening in the studio
Are we ready?
Are we ready? Should we be ready? Should we go are we gonna be live? All right, let's go
This is the world
Yo, yo, yo, what's up? What's up, everybody?
Good morning. Good evening. Good afternoon. Ladies and gentlemen rug radio town hall
You know episode a million
I mean we have been doing this town hall since the inception of rug radio over two years ago
And we've been pretty good with it. Actually, you know
We haven't really missed beat skip the beat. We used to do them weekly then biweekly then monthly
Guys, it is a lot is a lot
It was a lot to update the people and we will make sure that everything is nicely planned and organized
We have town hall in December because the rug rug radio
We know our house event was pretty much one massive town hall where we had everybody
Present in person and online to you know, you know, look at us jump inside of a swimming pool
You know as we announced our merger with the Crip and our partnership with arbitrum, which was super
Freaking cool and everything has been so awesome
Until now for the people are not familiar. We do this like I was saying every month, you know
Some town halls are huge. We make crazy announcements and everybody's super excited some town halls, you know
I mean, I just think it's still all huge and important but some town hall maybe less hype, you know less announcements
But it's important for us to keep you all up to date and just let you know that you know, we're still here
Yeah, yeah, don't worry about it
And it's really important second rug reader tradition
Honestly to make sure that you know, we talked to people who we've been up to, you know, what what's in what's coming next
You know what what our focus is behind the scenes a rug video and now with a fam decrypt because we have two of the co-founders
Josh Quinter and Ilan who have joined us for this town hall for the first time
They're about to see how we get down over here at rug radio and it's super fun to see and I absolutely love it
Look at that the usual suspects are all here
Love to see that rocky and opportunist and Tyler of course Tyler is getting his Twitter fingers ready
My favorite threader within rug radio. I have to say I can't say favorite because then other people are be happy with you
But I have to say what's up, I love I love I gotta say
I love the the love that a lot of people have been giving us, you know
It'll be Tyler and a lot of the the crew, you know showing support with all things rug radio
So you absolutely love to see it on my end
Like I'm just gonna I'm probably gonna pass this one on cuz you know Ben is gonna present it on the creator side
Ilan is gonna present probably with logs g-man one more on the tech side time
I like all the good stuff that's coming up. Etc. Etc. Etc. It's a super cool
I always say note from from from our chairman Josh quitner as usual and everybody else
I mean, we got TG in the house. We got Mika in the house
You already know our favorite creators after me, of course and then
Just playing just play y'all and then you know, we got we got a whole crew here. I mean look at this team
I always say this tell Frank tell Zaga tell Luca
Tell everybody said that my team is the best looking team in web 3
Hands down
Okay, that's a fact. That's a fact. There is no better looking team than the rug video decrypt teams
Let me tell you that and that's for sure. So anyways quick update quick update for me before I pass it on
Honestly, like it has been arguably and I see this every time all the longest month my life
Holy shit, I mean F has been playing like literally like a battlefield with my calendar, but it is where it is
We love what we do last month
Locks and I went to Davos
Which is super cool during the world economic forum. It was the same time. Well crypto forum
Why do we go because you know, there's a lot of great people to meet there
You know a lot of brands were represented, you know
notably like finance and
You know a lot of the other big media companies were there and a lot of like blockchain and like more like data driven
You know the big big tech company within like crypto, which was super cool
So it was less like of a more like NFT like conference like vibe thing
It was mostly like meetings until like 9 p.m. That everybody goes to bed or not really
But anyways, like, you know, you get the vibe
So it was more like that and it was a lot of fun
To be there and like continue like doing some BD on behalf of like both rug video decrypt now that we have like the best
Media and most ethical media journalism brand part of the same umbrella as us. So it's super cool
I have to tell y'all my biggest takeaway from that trip and now I'm not even like
Like making this up is every single person told locks and I that they were huge fans of the crypt and that it was really
Cool to see that we're all one big team now one of the arguably biggest companies in crypto that you know
Helps with a lot of these brands that y'all familiar with
You know told us that their favorite media brand was decrypt before that
They didn't even know about the merge and that you know when it comes like ethical journalism and everything
You know, it's really like the standard which obviously all credit for that goes to Josh and Elon and their team here because they've built
An astonishing team. So for me that was really a special
Special takeaway from from Davos and from our trip over the trip over there, which of course always brings us some new partners for the brand
To keep the lights on
Other other thing obviously last week for those of for my Canadian folks over here shot to everybody and the rug video side
I saw met a few creators. I met a few of our clients and partners
I met a few create, you know, a lot of our holders that came to see me talk at Toronto with Keith Grossman
You know, it was like a little moon pay activation with other life, which is super cool
And so that was a lot of fun Toronto pulled up. Let me tell you Toronto energy for web 3 is
Lazy, right Mika, you know that but you know, I know you've been Toronto bunch
but I was
Toronto energy for web 3 is insane like that was like I was like honestly made me a little sad
Because I kind of want that energy Montreal when it comes to crypto web 3 and I don't really have that but it's okay
Maybe it's just meant to be to keep me home and working
But that was really the highlights for for the month of Jan
Ever since art basil and you know behind the scenes. It's just been you know merging the teams together
But I know we'll have updates from from the other executive folks on here
So that was you know, the biggest thing and again like on on the on the on the personal side like, you know
Everything from our what's been really cool to see like how we've been able to grow the show
New partners new energy and a lot of cool stuff happening on on that side. So really happy
I have to say that I expected the merger at first to be like easier and then the end of Janet
I'm like, holy shit. It is a lot more than I thought in all the good ways, but
Definitely a ton of work. Anyways, let me pass it on. What am I supposed to pass it on to here?
Quinn am I pressing on to locks or Papa quits or
You know what?
What I think you should do is just give a huge shout out to our two amazing creators that we got on stage right now
We got TG and Mika in the building. So I would say
I have I have a have a jingle for Mika
I don't have one for TG because we made one for Mika when she used to always come on the morning show, you know
Like first I gotta do my own jingle
Mikaela Mikaela Mikaela used to come on the show
I mean give it back in gang. You're in LA with TG now. Y'all are too cool, you know, like
How are you guys doing how you both doing how's LA treating y'all like how's it creating how has the creating been for y'all
I'm incredible. I'm just happy. I finally got a town hall invite. So I'm just happy to be here with y'all
Oh, where is this town all in my you know, LA is vibrant though. There's like a huge it's like we're so back
There's a huge
Web 3 community. I've been going like kicking out of IRL alpha every Thursday night and just like really developing
There's so many amazing people in this industry. We're like, we're so lucky
We're so lucky and it's all just like one big family like around the world. So it's it's really cool. I love this place
I love that. How's LA treating you TG?
I'm incredible for oh, how's your monthly? Okay waiting for our Europe tour, but I'm feeling incredible, man
Yo, I'm so excited for Paris guys with rug rate it like it's gonna be so crazy
I can't believe this life, you know, it's it's gonna be a lot of fun in in Paris
Which is gonna be one of our topics at some point this town hall to announce like all the events that we're doing everything
I obviously just wanted you know, TJ Mika to be on there on here while we present you guys some of the creator stuff
That we've got coming up. So I think I think like
Fuck this there's so much to cover. I don't even know who to go to here. I'm stressing out Quinn. Help me Quinn
I got you. What am I doing here? I know we have an agenda
Or Ben or Ilan oh my god, I don't know
We're gonna hand it off to Ben
I think then why is ready to go and I'll just I'll preface this because I think this might be Ben's first town hall
And so shout out to Ben
Welcome officially been to the team as deeply of creator strategy but pause but pause Ben in your
Historical engagement with rug radio for sure. You've been on rug radio town halls in the past
No, yeah, come up and ask questions and things like that beforehand. But this is my first in my official capacity
We got the governor
Everybody takes their titles so seriously rug radio like I'm in my full like president arc right now and Ben is like
Here, I mean Ben talk to us what's happening on the creator side. Well
Absolutely. So excited to be on so excited to be in so excited to be amongst this merger is absolutely
What you many of you will know I've been creating with rug radio now for
Almost 18 months, so I've been around them and there's dust on me but
to be now a part of the team at this point this juncture where things are going the way they are it's amazing and
to come in as VP creator strategy really gives me the opportunity to do all of the things with you guys that I have
Look from the outside looking in and thought I think these are the thing
This is you know, this is how I would love to structure things to that end
And I'm really really excited before I get going Mika. Happy birthday on Friday if I don't get to say it before then
Okay, so look I'm gonna share my screen because what I did this Saturday is I got the
The team together and by team I say the creators
In one room. It was amazing on Saturday afternoon for me in the UK. There were like 40 of us in there
and it was a really good opportunity to kind of
Bring everyone to a place where we can then start to move forward with that
There's a lot of moving parts
There's a lot going on Europe tour coming up for many of the guys the merger happening the opportunity to work with
decrypt who as
for Oka said are really all about journalistic integrity and how we from an
observational point of view like the culture of the space get to merge with that and really create some killer content and
Help level everything up. So I created this little deck
Which I will take some of you through if you're watching on YouTube right now
But essentially and let me just quickly. Okay
Yeah, I came in look there's lots of opportunities. There's lots of
Really really exciting things that we can pull out of the whole thing and for the first couple of weeks
I was really trying to get my head around as much of that as possible and
Then you know
I started to get dizzy because there are so many different things to look at and for oaks Quinn kind of grounded me and said
There are some really fundamental things that we need to answer one in particular is like what does it mean?
to be a rug radio creator and this was
This was something that I put quite a lot of thought into and when I presented that to the creators
I didn't just want to do it from like
You know a fancy paragraph point of view
I actually wanted to talk about the value exchange like what are we committing to creators as we're a radio and what do we want?
in return and so in
A nutshell I said rug radio like creativity isn't just welcomed. It's essential and I wanted to make it clear
We're like we're not simply observing the evolving landscape of web 3 and the culture in web 3 we are actively
Shaping it and this is a point that you will have heard
It was all over Miami at our house as a creator with rogue radio
You own the narrative and owning the narrative is really like what makes
Makes this opportunity so special and so then turning that into
What we as rug radio can provide our creators? I created six points
Six things that as VP creator strategy
I'm gonna work my butt off to succeed and deliver this year and that is to create
creator incubator a place where we take amazing ideas and talent and and
Like what it was the word I'm looking for where we take amazing
ideas and
Potential and we turn it through a curriculum through support
consistent
Incredible content that focuses on production value and really starts to deliver like amazing results and
to do that we're going to need to
Look at our creator portal and really level that up
And I'm really excited by the work that the guys that decrypt are helping us and obviously
g-man and the tech team here are really starting to level up what the creator portal looks like and
Then if we're taking ideas and we're making that, you know, we're giving
would-be creators the opportunity to level up and become really really prolific and
exciting creators
We want a cohort to then nurture that talent in and that that cohort is where we encourage collaboration
You know really start to look at the sum of all of our parts and put those things together to to benefit the entire cohort
working with the team at
Decrypt we have this opportunity now to curate really interesting content opportunities that mirror the news that is being reported on by decrypt
and that's something that I know Alan's gonna get into in a moment and
Then with that decrypt machine and the existing rug radio flywheel that we've got in terms of all of the followers across all of those
social networks
We have the ability to amplify
Distribution like never before and the way that we cross over and we do this. It's really really exciting
I'm really looking forward to to showing how we get to do that
and then of course like the panacea to all of this is that we get to a point where we are
monetizing for for partners and we're creating great partnerships where
Everybody gets to benefit from that and so they're just a few of the things
Well, they're my six key points that I'm really looking to deliver this year and this is a long slide
So I'll paraphrase
but this is about the value exchange and this is about me being real with the creators that we got and saying like if we're
gonna invest this time in everything that you're doing and
Really supporting you like we want you to commit to us and what we're trying to achieve and so we're engaging
amazing creators with potential drive and the fire it takes to succeed and
that we are
working with them to
Constantly complete like create amazing relevant content and and promote their self-sufficiency
Like we want to get people into a place where they can be responsible for the end-to-end
content creation process from ideation all the way through to finished piece and
Pushing and distributing with us so that we can go out and find those great opportunities
And we're really working hard to pull together events networking
Opportunities
What's the word I'm looking for here, but like
Amazing opportunities for them to learn how to use different tech
And just the the ability to collaborate and really trying to focus on helping people
continually
raise the bar and
And our expectation is that the creators were working with really participate in all of that
And then what does that and then go on to look like well
what we're doing is we're creating these three pillars as I've just alluded to which is like the incubator where we take great ideas and
commitment and potential and
We really kind of like create this curriculum and the tools and the support that
Allow us to pull together this cohort of consistent builders and amplify their content and curate these amazing
Opportunities and find partnerships and then ultimately people end up in the position where where TG and Mika are which is like
They're not just observing the content the narrative that's happening around them. They're shaping it
They are part of the narrative and and did that's what we really really want to try and encourage from as many of the creators
in the ecosystem as possible and
And doing that is doing a lot of what we've already been doing
Creative side of things but then merging it and I'm gonna I'm gonna pass over to Elan
Who is co-founder at Decrypt to talk a little bit about what that looks like with with them?
But yeah, I appreciate the opportunity to to ramble for five minutes
Don't go for dude. Thanks, Ben. I mean you can continue sharing
Yeah, bring the slides up. Thank you. Thanks everyone. So happy. It's my first town hall. So really happy to be here
So yeah, we'll start talking on the few on the few synergies with with rug and you get I mean the most important things people need to realize
Is how complementary the two brands are it's just insane every single day
We find new point of synergies and then the goal is just how do we prioritize all those opportunities to build a really powerful media company?
So the first thing we started tackling is how do we leverage decrypt as a platform for the rug community for the creators?
So if you go to the next slide
We're basically starting porting over all the content from rug in some of our hubs
Yeah, thanks
So here if for some of you if you don't know the way we've structured decrypt is into hubs
You can think of them as counter verticals in community
So we have emerged for emerging tech seen for culture degenerate for markets
Gigi for gaming etc
And so we started looking at all the creators in the ecosystem and starting matching them with hubs
to move them into the decrypt experience and really get the
Decrypt machine behind the rug flywheel to get the million of users we have every month funneled into those creators
So if you go to the scene slide, please the next one
Oh, I don't think it's true. Oh, there it is. Oh you had it. Yeah. Thanks. Hell. Yeah this one
So that's that's the first example to be like, okay
Which how should we tackle first and if I seen seen is all about culture. It's like match made in heaven with
Rug you guys are creating the culture. That's something we never achieved with decrypt because we're more traditional journalists, right?
So we wanted to do a takeover of that hub we started by actually leveraging then he has a terrific podcast audio gallery
So we started creating this digital gallery
You can see here with the artworks which would then link back to his podcast
So really using decrypt as a top of funnel for the rug creators and that's a model
We want to replicate with the rest of the community producing such a good content. We've also introduced this creative spotlight
We have this great call on Saturday with all the creators
We're gonna expand that and start including more of rug into decrypt and then obviously a lot content just content
We're looking for content for expanding a lot of great content
So when the leverage decrypt as a platform and we'll keep building those tools to really incorporate the rug network into decrypt
And if you go to the next one, it's another exciting
Integration we've been working on
Someone can change the slide. It's it's basically outside. It's oh
Here we offer. Yeah
So that's completely new hub that has not been shared yet
I think I don't think mando will mind
Let's go for it. I'm sorry if it wasn't supposed to be shared now. No, I love that keep going
I love that. Yeah
I mean the top line is we have this hub DiGennale and then we met with mando and sort of discovering the gents and we're like
Okay, we should completely
Revamp our hub and leverage that great content from the gents and from mando
So we're starting from scratch rebuilding this completely new experience for the gents for market information
Incorporating the mando minutes the market segment from from all hours, etc
And building a completely new experience on decrypt where I'm getting at with this example
Is that there's really new stuff that can be built on decrypt for creators and it's all flexible
It's just a new platform and a rug is like finding the users where they are
They're also in decrypt and a bit can create direct experiences for them on the platform. That's kind of where we're getting yet
so that's all for the content and then the last slide really quickly because I know there's a ton to go over as we're not just
Merging the content and rethinking things from a media perspective. We're also building the tools and the infrastructure
For creators to optimize their distribution their content production and their monetization
That's really where the the one plus one equals three with this that's a huge time in the merge
Because it's not just creating a very powerful media company
It's also building a tech company that does the right tools for the community for the creators for the users and for the publishers
So that's kind of where we're at at the moment and we'll release a lot in the next few months
So I'll save some stuff for the next town halls. Thanks Elan. And yeah, so like working together. This is how we are
Really trying to improve the ecosystem for the creators that we're engaging that or the lifeblood of the content that we're creating
but we've also been looking at like how that I
Guess what that means for the holders consumers and participants
And I think Loxley is up next to to talk about that and I'll come share my screen
Froke, I think wanted to bounce over to Josh really quickly
I just want to show one more thing before you go into all that details because the people that you want to hear what locks
Has to say on the rock radio holder side. I'm sure so if you look at like the content from scene, right?
I love that Ben was showing that so if you oh wait
No, not this one this one
So if you go if you could look at scene, right like if you're going to decrypt our co
Four slash scene you already have for example at some point was like the rugby to Miami event
But now it's like the Agoria piece that decrypt wrote about with the Musee d'Orsay
which is like one of the biggest museums on the planet like one most important ones as well and so we did this like special
piece because
Alan is friends with Agoria a lot of us are friends with him as well
But like, you know music also is doing something special with them and that goes on scene
But on top of that if you scroll down, obviously you have like creators here
We're gonna add a bunch here
Of course and you know Mika teach you are here Ben myself like we're on here and you can click on them
See some cool content of theirs, you know the presentation whatnot
But what I love your Ben that you did is this digital art gallery that like I think was already there and whatnot
But like with Ben they've kind of like changed it and like people can now are gonna be able to like directly like we're
Gonna be able to partner with people with artists and directly mint on the platform here
But at the same time which I find really cool is you could go on for example, Steffi Fong's piece
Click on the story behind the artwork or it's not this one. Which one is it that has an
If you click on the story behind it will take you through to which one no, I don't know this one
There's one that has an article written about her
It's no it's not so they're the ones before me. So the one there the black and white. Yeah, exactly this one, right?
And so you can go here and you can see like a whole article that was written about the artists and whatnot
So just like cool little things that we can do now and also think about different ways that we can partner with people
And similarly like there's a wheel here for so for the artists like what's in our ecosystem?
I think this could be really interesting Ben and I really wanted to show that because I was tripping when I saw that
And I thought that was really really really
Really cool
Definitely not
Ilana and I was super excited this morning talking about the opportunities to to blend
editorial with video and audio content and pull them together in a way that means that we get to amplify them across so many
Different platforms. It's really exciting
I absolutely love that and so I want to pass it to obviously locks at some updates for y'all and a lot of things that
We're building and cooking on the back
Especially on the arbitrum side, but I definitely want to go to Josh quitner here Papa Q Papa quits, you know
Go founder of the crypt. I mean icon legend
You've heard me say that already on the Twitter spaces when they came on FOMO hour, but this is Papa Q's first rock video town hall
So figure I don't know. Maybe I'll give you the mic a little bit if you want to enter yourself to the community and maybe
From your perspective, right?
How was this experience been this last month?
It's been great. And I keep trying to convince my wife that I'm an icon
But she's not buying any of it
No, I like every single day with you guys. It feels to me like, you know, we go together like peanut butter and jelly
Everything that you're doing just fits so perfectly with what we've been doing and I just think we're gonna have this massive surge forward
I'm listening to Ben, you know, you can see where we're starting and and that a lot of the focus is
Is on scene and and also on on DJs
But we want to open up really everything that we do to the rug community
We want to be able to decrypt everything and we think that the way that we're going to do that
Is with the content creators who are already working with you
We've got the hubs that we've already shown but ultimately we want to be able to
Do anything that we think we could be great at and with people like you in this community and with many more to come
We think we can be great at a lot. So this is just the beginning and
We've got the most amazing team in the world that I think can can make it happen
And that's basically it. I think Alon did a great job of showing where we are now and and Ben is putting it all together
You know, we had a call today
we're kind of getting process into place and
Right now Ben is kind of working with the community with what the community has now
That might fit with us, but we're also going to come back and do the equivalent of
Help wanted ads like we really need content in this area
We're looking for content in this area and so on and we'll constantly be cycling that through
So if you don't see stuff that appeals to you, but you think of something else suggested, you know
We're gonna be super open to that. So I love that you said that because I actually didn't plan to
To say that here
But we are we are putting a call out for people who want to participate with the content being written on
Yeah, right like going back to the scene editing call that we just had like an hour ago
Papa Q Quinn and a few others if you're good at writing and like if this is something that you really want to pursue
Or if you were a journalist
Before if you're interested in writing for us like on the rug greater decrypt site, please reach out
You know how to get to golden so you just go on our discord keep it easy burn
You can connect you to gold and whatnot or message golden message Ben
But we are looking to build like an army of of writers that are interested in writing really good pieces
About the space for example this morning was a great piece went out on the dupe airdrop
I'm like how to claim it and what it means, etc, etc. And what's the difference between others?
You know, I know for example on scene
We're gonna be repurposing a lot of content that Mika is doing with like her her AR
XR VR crazy artists like all the crazy stuff that she's always doing with these like things that she puts on her face and like
Makes her see the future which awesome. Honestly, like super sick. So you're like the queen of VR now
We also we also have
Form that people go and fill in if they're interested in joining in so people go to portal
.fm and you'll find a little button there where you can fill in a form which gives us you know
give us an idea of
What content you're interested in creating and how you do it and we can and how we can get in touch with you
And then we will we'll come looking for you right there become a creator and make sure that you so that's a good
That's a good one Josh
I'm glad you mentioned that because you know
There's a lot of opportunities now to be part of the rug radio and decrypt ecosystem and it's really cool
So speaking of which our CEO
Luxly dad, what's up with you? What's up in your world? Talk to us. Yeah, there's so there's so much
you know how many times we've had great opportunities pop up Quinn and I had to say multiple times in the past few days that
There are plenty of squeaky wheels at rug radio
Unfortunately, not all of them not all of the opportunities that presenting us are solving for the squeakiest of the wheels
And so it's a matter of prioritizing which we're always always doing
There's a lot of big things happening
I want to throw back really quickly to what a lawn was talking about and showing that the DJ ends
Incorporation I think what's important is for people to realize that
Mando was a community member and then was a content creator at rug radio started
With you know, his his content on the rug radio show
But then he and Ovi and the crew have created this incredible platform the DJ ends platform
he also publishes the Mando minutes and this is an example of one of these
Scenarios where you have a community member who becomes a contributor and contributes in a way that provides value to the rest of the consumers
And the people within the ecosystem. So what's really important to recognize here is this is not
Us as a team necessarily sitting around and trying to come up with utility trying to come up with
Content for the audience. This is truly community
Providing content to community and rewarding you with access to knowledge and insights from a group of superchads who are
arguably some of the best
You know intraday and high-risk traders in in the space if not in the world right now, right?
Like these guys truly are that good
What's cool about this is when you start looking at the ability that Ben and the lawn
We're digging into for community members to become content creators and distribute. We also
understand and recognize that another leg of this tripod of stakeholders is
content consumers who will never be content creators and we have never lost sight of the
need to create
Uses and utilities and activations within the rug radio ecosystem
And now the rug radio and decrypt ecosystem for the consumer to show that we to show that we are
Honoring our ethos that the value of media should accrue to the creators and consumers content
And one of the things that's really exciting for us is the development of the consumer facing applications
What does that mean it means that in the next 30 days
We will have an application open for the first cohort of beta testers
To be able to sign up and apply to participate in a browser extension
That will track you'll opt in to having your engagement with rug radio creators tracked
The rewards mechanisms and ecosystem that we are building going forward. We've been talking about this
We've been testing it in various ways over the past two years. Everyone remembers the expand rewards program
That was that was a an early iteration of understanding how to distribute rewards
And you know by way of the of the rug token that was the governance token of the rubbery system
And now we are creating ways
To incorporate an omni-channel content consumption
Ability for you to be able to consume content on Twitter on the decrypt websites and the decrypt hubs and potentially others
That first group we don't have a defined number yet of the number of individuals that will be in that first beta testing cohort
but it will be a relatively scarce opportunity and
We want to make sure that you guys
Here who tune in, you know month after month on the town halls the people that are the core community of rug radio
Are the ones who have that opportunity? So
That will be the announcement for when that application to be a beta tester and be rewarded for beta testing
This product will be published in discord
In the coming weeks our commitment to you is that the application will open by
The last day of February and there will be a period
my assumption is maybe a week to two weeks where we determine who
who are the best fits for
That for that program and then get a group a decent-sized group of beta testers in using the first iterations of consumer facing products and
starting to
deploy rewards in the new way
that will all roll into the future rewards platform and
Benefits for specifically the consumers not just the creators but the consumers. I love that. Do you want to tell me what's
Jimin up. I'll be no I just wanted you did I did I did I summarize that well for you you summarize that
What's uh, what's exciting for me is?
Since we first started to think about rewards and loyalty the scale has grown so much right with the decrypt merger
With the arbitrum news and what we're building is
You know just that it just at a different scale than we talked about before and I'm very excited to
be able to include some of the community in that and let them help, you know, really give voice a customer in and
Get them to help us beat it up and help us
Kind of with their input toward the direction for the entire year really
Jimin do you want to maybe touch on like how the work has been so far with arbitrum?
I got you on a jumbotron like obviously we made the big announcements and
Our basil that you know arbitrum is gonna be our preferred partner for everything
We're building or tech and whatnot and by the way big shot to Sam and that team
They're so fucking cool off chain labs, but do you want quit?
I know we can't go too much into that just yet
But how's that been just for people to understand kind of the workflow?
Yeah, I really don't know maybe what I should say or what I shouldn't so locks might want to chime in for me it's been
the different folks that I've worked with in arbitrum and the
Arbitrum foundation is like they get the scale that we're building at and they're so supportive and they're just there to help us all
the way so through the
through the planning initiatives and kind of setting what we want to accomplish with them over the next six to twelve months has been an
experience for me
I don't know. I don't really know what I should say
Honestly look let's let's say it this way without being
Without you know, just throwing words out for the sake of throwing words out
I will say that the genuine experience is that team at arbitrum and off chain labs are all like fantastic, right? Like
And I'm not saying this to
Trump them up or gas them up unnecessarily
But if you're looking it like I can say from our personal experience so far if you are looking for
product or for a layer for a layer to product to support your
Ecosystem or to expand your ability to reach people by abstract and technology to minimize your transactional cost
Like these guys like it serves you it serves you well to to reach out to them
And if you don't have direct contact with them, you know
Feel free to reach the rug radio team in discord and if we can make introductions anywhere
We can people should be should people should be working on the arbitrum platform. It's it's genuinely good technology
Yeah, hundred percent. They're they're awesome in the words of Mando. It's fire. So, um, I like my little things
I haven't used them in a while. I need more
So with that, maybe before we go to I know
Ever's got a touch on Paris what we got coming up and all that good stuff. Just quickly
I want to reroute this conversation to Shauna
Hana Hana
Sales, yeah, how's that going show me? No, I'm kidding. How's that going?
Money guys, we're talking. Oh, we're talking decret. We're talking like look basically what we've done is we have this super
amazing team that have
A huge amount of additional offerings to what we had already. So we've enhanced our revenue
Stream by just offering this complete holistic approach to both crypto curious b2b b2c
So our b2b offerings has expanded quite dramatically through decrypt
Um, I have to tell you that we've had we've been inundated with calls
We've had so many partners who are really excited about what we can offer, which is kind of unique
it's a one-stop shop for
Everybody in the sense that we can cover all bases. We can do editorials banners website coverage. We've got in real life events
We've got the the i'm not going to say we have the creators
We have people like tg
We have every we have our video and audio so all together we've we basically merged
all of this inventory to form
really like
Basic packages that people can just buy into and they want to do that's what we do best. Um, and it's working really well
Yeah, we we've basically done
101 on all of our revenue
Formed these packages formed a brilliant sales team who are working night and day to bring in all these partners
um, they're coming through thick and
Ready and we've got some really great announcements to come over the next few months. So watch this space guys
Watch this space that's for sure for sure because you know what's cool with the decrypt team, you know on top of ours now
We know we obviously inherited a larger partnerships team, which has helped us really expand beyond what we were doing before
Um, and of course like from the business and bd standpoint like people are much more prone interested to working with us
Um now that we have decrypt the cool thing with decrypt is that they've worked so hard and so much longer than us
And like building this brand six years, right?
Uh, josh six seven six years. Yeah, so six years. We're just two years old like we're nearly two years old in jan
Um, and man people seriously, I think underestimate how much work it is to build a credible brand in the space
Um, and it's a lot. It's a lot a lot a lot
We've done a lot in two years
But when I saw that I was like, whoa, like, you know, and it's it really helps like when we go to brands
It's like hey look like there's the rug reader creators all these cool people we can do this formal hour show
Okay, three guys Wednesday show mckill has been this amazing educational series. Yada. Yada. Yada
But now there's the whole decrypt offering which is insane
For example karate combat had like decrypt on the floor the other way. I thought was super sick
I posted about it
And so there's so much stuff that we can do in that sense to cover events to send journalists, etc
Like I know hana you took steven graves to an event in london and then guest covered it and wrote about it, right?
So it's really cool to be able to to do that
vice versa on the other side for decrypt they have this insane pipeline because it's decrypt of
Crazy clients that they've been working with for the last six years
um, and now they can you know upsell or offer the fact that we have all these rug video and it's
It's creators and whatnot. So it really uh helps a lot
Huge shout out to eric
And we're doing a great tag team and uh, it's it's really cool
So if anyone's interested in in learning more just give us a shout. There's a lot going on in the partnerships pipeline
100 and we're very um
Like we we try to help a lot when it comes to like the partnerships
And like we're very like flexible in the ways that we've been working with people whether it's events, uh or not
Et cetera, et cetera, et cetera. Um f speaking of events speaking of
Events f why is everybody laughing?
Am I because I said of my title that I was tg and mika's full-time mom
in a vlog with the same stuff, but he said
Not f's husband so tg's
About not f's husband and then we have the mom
Uh, but not you know loxie
I mean thank god loxie had to clarify that because his wife was literally in the background like two minutes ago
Uh, you know, there she is
There there's the there she is. She's part of the team for sure. Uh, so
So f what is going on in paris because that is our next our house, I believe
Yes, it is i'm gonna share my little screen
So you guys can see
So we are starting for a few events. I get it
Is it working? Yeah, just heffner's being funny. I think he's always clever with little things
So we're starting with a branch vip branch as we like to do
We love to do vip events too for like our very cool partners all around the years
So a vip branch at the outpost on february 22nd a real our house
So you guys are gonna love the vibe from 10 a.m to 12 30. There's gonna be brunch champagne wine
Uh a few different panels that are gonna be very good
And then after we're following the day with the vibes in paris at the outpost same, but like all our holders will be
Will be available to come with us and enjoy the different panels that we have we'll have
Also a vip reception from 4 to 6 pm at the same place. So it's a real
Our house like same vibe as me. I meet different people
Uh french wine and a lot of good partners as pjpp for this day
We are also continuing on the 23rd and 24th at nft paris conference when I look at these pictures
I'm like damn that it looks super cool actually
Um, so I can't wait to be there
We're gonna have a booth a very good booth with direct radio decrypt and some other brand that we will announce very soon
Um, so we'll have interviews live podcast streaming wine testing
Um a lot of stuff. We'll have a lot of people speaking too. We have tg mica parogue
Quinn josh, everyone's speaking there almost so that's gonna be very good and it's gonna be so the
Friday and saturday
And then talking about saturday
We're gonna end the week with vibes in paris with joker club. So it's gonna be a party at the
At the casino, which is going to be in the champs adizé and from 5 to 8 30 p.m
We're going to be having like a a private party same holders only
with a lot of like good wine and
Good people. We know we have the interstellar
Team giving us some good wine. So we love that and uh, it's going to be very good. So all the um
All the tickets and all the token proof links are going to be available from monday
So you guys will see we'll make an announcement and then so it's going to be good
But can't wait to be in paris. Hell. Yeah paris is gonna be crazy
It's gonna be super fun. Of course, like we have a big, you know euro team now, uh part of the regrita decrypt
There's a lot of people out there
Which is super fun our house paris like we said
We're bringing the vibes the our house vibes like once a quarter ideally to a different place the place after that
We're not gonna say it but it's gonna be fire. I think mika's gonna like hearing that one. Uh, and uh,
And it's gonna be really cool, but yeah paris overalls gonna be super sick. I mean mika you're you're moderating a couple panels out there
I am paris is gonna be so cool. I'm so excited. Also like this casino
I didn't even know that this was happening. Like this is so late. I'm i'm not gonna lie like miami our house
Set me up like i've been on a high since miami art
Basel with the our house like it's been just so good with the whole team
So i'm just so excited for what paris has in store
And yeah, there's gonna be great speakers up in paris as well. So i'm i'm really excited to be moderating and uh talking
To those people hell yeah, i can't wait. I mean the panels at our thing are crazy
But the panels also in paris are really cool
And so it's it's awesome for us as we're greater like that's also something that we can do for our creators
Like we try to get them up on panels moderating
MCing and whatnot. So it's it's just cool to be able to like be everywhere and then for the booth activations
You'll see we can't really talk about what's going on now because we're waiting for big confirmation tomorrow from the screenshot I saw from hana
About 30 minutes ago, but you know, it's gonna be a cool activation with a bunch of fire brands within nft paris as well
So, uh thus, you know growing the brand
Um, that's really like it in terms of like what we wanted to touch on of course, like i'm aware
Um, we're gonna try to stream live, of course
We always try depends on the wi-fi. Okay in in paris
But when it comes to the panels, we'll try to stream live on stuff. I'll let sims and co deal with that
But it's a good question
Uh in terms of the rest
I mean look there's not much else to talk about like for when I know a lot of people want to know what's happening with
The ecosystem when the migration gonna happen
All the details like okay, what's going on with that?
You know, we have the rough token at the moment the nft is the cori van loopy fps and such
You're gonna get the updates when it's the right time obviously like by next town hall locks. I'm assuming they should have something
Um, yeah, we'll talk just what we can say now is that we do know the foundation. Um
the foundation is working on
Some of the uh token rails and migration and all that stuff that that's happening. Um, it's not it's not like on pause or anything
It's in progress, um, and it's and it's all good. It's all we're building towards the right direction
um, you know the vision for us as rug radio and decrypt teams is to uh,
is to build into a tokenized future where we have the ability to um,
really change the way that consumers and creators interact with brand partners and interact with each other, you know through through media and
You know the the the whole existing token structure and ecosystem is is being
Um updated modified by the foundation to represent the level of scalability that's going to be needed
Because someday the goal and the target is to make this a universal
Token rails product like we really believe that the whole world can benefit from what we're building and we love to
Look at people media partners brand partners
consumers and creators across the board who are interested in participating in the ecosystem whether it's within rug radio and decrypt or without
of our organizations, um, but using using shared infrastructure and
Yeah, just just know like we're not we're not trying to ice anyone or keep anything. Uh, pause it's in progress
No, it's just in progress. There's nothing more you can do at the moment. Like it's it's in progress
It's happening and uh, and it's uh, it's what you know, we got to do what we got to do in the process
That's got to happen. Uh, it's a long legal process for sure as well on the foundation side
And you know as this merger is coming to fruition like there's a lot of things and moving pieces
Um that come together, but there's nothing else that I could say that's all right
I didn't really want to touch on it too much because all I can do is like what trust me, bro
I mean, it's like it's like what like that's what people want to hear but it's like, yeah, we are fucking working on it
Um, and and uh, and there's a lot of moving pieces, but thankfully we have a great team
And a really good legal team. Shout out to the legal team
Helping uh with that god, it's expensive too, huh? Uh, but uh
All good things are right things are you know, it's coming together it's gonna be robust and it's gonna be good
And it's gonna be done the right way so that this time we can nail it
That's for sure. Uh, and that's our promise to you, uh for sure. Anyways, I think we're good. We've gone around good energy
I like this crew. It's awesome
There's another 20 people in the back and working for the sake of these brands in the back end that you don't get to see
On a day-to-day basis y'all so you see it we're 10 on here. It's like 30 total
Everyone's moving everyone's pushing everyone's working extremely hard
Uh to uh to to move this mission forward and to do a lot of things next month at this exact time
We'll be in paris
But we should be able to do town hall because it'll be after paris the week after so
Next town hall will be the week after uh nft paris. We'll probably have obviously a bunch more updates for y'all and with that
with that
With that next time mika is going to be on the soundboard for sure for sure because she's really good at that
Uh, I actually really enjoy your shows. They're fun. Um, and uh, where's my town hall button here?
Uh, thank you to everyone for tuning in f quinn ben elon hana gman lox mika papa q we at tg
On I know I see golden in the back. I see livia. I see the whole team
Love you all keep pushing. Keep going and we will see you next month
That evolution will not be sent to life
This can change the world