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Should Web3 Games be Marketing outside X (Twitter)?
Recorded: June 20, 2025 Duration: 1:01:41Space Recording
Short Summary
In a lively discussion, industry experts debated the marketing strategies for Web3 games, emphasizing the need to expand beyond Twitter to reach a broader audience. Key points included the importance of asset ownership, the challenges of current marketing practices, and the potential for growth as the sector evolves.
Full Transcription
Thank you. . Thank you. I'm
Morning or afternoon or evening wherever you are in the world. I hope your morning is going better than mine I just lost power house, but hey the show must go on baby the show must go on
Yeah, I'm pretty much using my 5g and
You know I got a little power bank here, but Jesus Christ I'm supposed to be on spaces and The show must go on, baby. lost power like in the morning usually it's always like at a very awkward time like at night so this is a this is a new one yeah this is gonna be fun to navigate uh so welcome everybody
buddy to game time today marketing should web3 games be marketing outside outside of twitter
um yeah this is a good question obviously like you know it's a bit of a cheeky uh um title but
yeah i'm gonna get some hot takes i want to get some insights maybe you know maybe some people
don't think we should marketing outside of us maybe you guys think we should that's what we're
going to be discussing today let's let's get some more people in here we already got a pretty decent
full house coming in this is awesome welcome everybody but um let's see here i'm checking it out and we pretty much know every
single one of you guys but i don't think we really need to do some intros but uh just to break the
ice give us your 20 30 seconds just to get see how everybody's doing last of the play mind do we
have olga behind the mic how are you, Olga? It's a very quick intro.
No, not Olga.
I'm Adrian.
Hi, Olga.
Olga managed to take a day off, so I'm filling in for her.
I'm Adrian.
I'm the CEO at Playmind.
I'm the founder.
So happy to be here and talk about, yeah, we're free games and marketing stuff.
So thanks for having us.
Absolutely. Absolutely. Appreciate the quick intro and happy to have you here um amazing adam how are you doing adam place from song jam
give us a quick intro brother what is song jam hey marcello how are you doing? Great to see you. Sorry to hear about your power.
So yeah, Songjam is an agentic CRM and yeah, so sorry to hear about that man.
Where is it you are? Where is it you are?
Yeah, I'm in Montreal here in Canada. I mean, I'm pretty much in Hawaii out of all days.
And Fridays are like a busy days with spaces enough. So I don't know why out of all days. And Fridays are like a busy day,
which space isn't enough.
So I don't know.
The Twitter ads have punished me today.
They're like, no power for you, son.
It's okay.
Figure it out.
So you've got enough batteries to get through the space.
I'll figure it out.
Power.
Yes, yes.
Full charge Portable battery
Let's see how long this one lasts
Good
Okay, well good luck
Yeah, we'll try and send supplies
Yes, and Songjam's an agentic CRM
That allows you to tokenize your voice
Because you can't copyright your voice
But you can tokenize it
As we are proving
And we just successfully completed our Genesis sale Yesterday your voice because you can't copyright your voice but you can tokenize it as as we are proving and
we just successfully completed our genesis sale yesterday thanks to an army of uh of of yappers
that we uh that threw up a leaderboard for and uh so we've we've got a very exciting kickoff to
to our uh our agentic framework that's uh deployed on the virtual protocol. So,
and yeah, I think you guys can dig in and learn more. And I'm very excited to get into this topic.
Absolutely. I'm super excited. This is something I was really looking forward to.
Amazing. Look, we've got a really stacked panel. I'm going to cut straight
to the chase here. Let's just open up the panel. If you guys want to do your little quick intros
before answering the question, feel free to do that. I just feel like you just never know. And
I'm getting a bunch of other people that want to jump on. It's cool. Well, let's just get into it.
As you can see, the topic of the day is, should Web3 games be marketing outside of X?
What do you guys think? What do you guys think? Obviously, there's many different takes around this.
You know, Web3 gamers, Web3, the Web3 community lives on X. So maybe, you know, you got a TG coming up.
You want to ramp things up. You're going to probably want to be on X. I don't know.
But if you want to get real gamers, do they even live on X? I don't know. you want to ramp things up, you're going to probably want to be on X. I don't know, but if you want to get real gamers, do they even live on X?
I don't know.
What do you guys think?
We got Chinsanity in the house.
Let's pass it to you, and then we'll go around with some other hands.
Avengers!
Assemble. wonderful planet. Wow, Marcello, I feel a lot of pressure being the first one here. I get to set
the tone of the space. No, dude, Marcello, this is a really amazing topic. And the reason why
I even came up is, so I have a Web2 marketing background before Web3. And this is something
that I had to learn the hard way about in Web3, where marketing in terms of advertising doesn't
work in Web3. and i had to learn that
the hard way uh when i was like just starting out trying to go full-time in web three trying
to help brands and stuff like that and i just to simply answer your question in my opinion
i think yes right like marcello you're saying like yeah if you want to tg like the tg stuff
like if you sit down instagram no one knows what the heck that is, right? What, TG what?
What's a TGE?
Obviously here, everyone gets, you know,
I wouldn't say horny, but like, oh, TGE, okay.
Let's just ape into this.
Oh, Kaido Leaderboard, we're aping into this.
But yes, like I think when it comes to Web3 games
to be sustainable, right?
Like, yeah, like marketing in outside of X
is, I think is crucial, right?
And we've seen that, right?
Like I remember when off the've seen that, right. Like I remember,
I remember when off the grid became huge,
right.
When Ninja was streaming all these big like web two gamers are
streaming it.
you know,
my inner self again is like,
Oh my,
let me check if they're like doing things on like the web two
platforms.
And then I went on Facebook,
Instagram,
seeing if they run ads.
And actually you could tell there's a,
on the page on Facebook where it's called ads transparency And actually you could tell, there's a page on
Facebook where it's called ads transparency, where you can see if brands are running ads or not.
So I went to that for off the grid. I was like, oh, they are running ads. Interesting.
Which again, I think in web three, right? Ads are like, oh, it's a scam. Well, honestly in web two,
it's very common. And this is how brands get themselves out there. Right. And yeah, brands,
And this is how brands get themselves out there. Right. And yeah, brands, I mean, I've, I've managed budgets, millions of budgets just for awareness, for reach, for impressions and stuff like that. So that's very common. Right. And so I think when it comes to any Web3 product, I think games are really good position to really get to Web2 where it could seamlessly, seamlessly get into Web2 by, you know, doing marketing, like what usual products do in the real world, right?
Is advertising and stuff like that
and marketing themselves, creating organic content.
And so, yeah, I think Web2 game,
I know this year has been really rough,
but yeah, it's one of the best, I think,
position when it comes to Web3 product
to enter Web2 in a more seamless way.
in a more seamless way. good job right so absolutely agree I think you know even with the top is
Absolutely love it.
cutting yeah I think you know the timing of things very important
matter right so yeah I think timing plays really matters.
But you mentioned off the grid, and we've got a special friend here.
We've got a gaming on QVAC.
Let's pass it to you, Sticky Chay.
Yeah, GM, GM, friends.
Marcello, sorry that you lost power.
You're just cooking too hard with these hot takes, I think.
You're just cooking too hard with these hot takes, I think.
And my hot take about marketing on Twitter is, I think, as a Web3 project, game, whatever,
you have to exist on Twitter, like have a presence.
But to actually market on Twitter is probably literally the lowest ROI channel of marketing
that you could pursue, um,
full stop. So if you are actually like putting marketing efforts into Twitter,
Twitter as a game, I really question like, if you are a game really, and if you're not just like
DeFi rewrapped like a big time or something, or you're trying to like just, you know, like extract money from a user base or from the market and really try to understand what your intentions are to market on Twitter.
But as like a game, like you should not be marketing on Twitter.
game like you should not be marketing on twitter sorry sorry i just want to jump in michelle
Sorry.
because because sneak because sneaky there just hit the exact nail on the head it's like you know
yes games should should market outside twitter and go to all these other channels but right now
web3 games be marking it nah nah because there's not enough good games. Most of them are not in a state where you can try and promote the benefits of Web3 gaming to a wider audience because they're not there.
It's like Sneaky just said, you can pitch to Twitter because that's where the DGens and the crypto side is.
But that's done more from the point of you're looking for investment you're looking for that
wee bit of extra funds to help you know to help you further your development to get to the next
stage but if you're looking at the bigger picture you know and you have a good game then you know
that's the only that's that's when you you reach outside twitter It's when your game is ready to go mass market.
And unfortunately, dare I say it,
90% of the games, at least in Web3 at the moment,
are not even ready for that.
What I'd say quickly...
Excuse me.
You're rugging a little, Marcelo, just to let you know but uh just just to quickly
jump in i i'd say that yeah yeah that's okay um but i what i'd say is a web 3 game is a game
right so i think a web 3 game is a game so you should just market it wherever games are marketed
so the fact that it's web 3 is is not that, that shouldn't determine the platform
that you're, that you're marketing on.
So if the game's not fun, then it's not a game actually.
So because fun is the definition of a game.
And I think there's a huge opportunity to market outside X.
Kaito's just introducing TikTok yapping. So you can, you know, they'll be ranking yappers
on TikTok as well.
So I think there's a great opportunity
to market outside X, anything, but games for sure.
Like, I don't know how many gamers there even are
on this platform.
Right.
One, two, three am i running right now so let's see some thumbs yeah you are
am i good
oh god okay all right all right
those that don't
we lost you marcelo we lost you, Marcelo. We lost you.
Oh, God.
Marcelo, maybe move to a...
Maybe Zatakska should take over.
Maybe Zatakska should take over the hosting.
Yeah, I could do that. But to be honest i was here as a speaker regardless
hopefully marcelo is doing all right um and just a couple of words from my side at least
um i think definitely it's a no-brainer for games to head off into different platforms be able to
market there of course be able to offer the gamers something don't take your low effort uh you know um community giveaway or your low effort marketing campaign of sorts um that that's
basically farming users to other platforms have a playable build um give gamers something to feel
first and then go and uh you know market it on instagram youtube uh facebook even uh depending
on the region.
I think then that's when it really works.
And that's when you actually could appeal to gamers.
But yeah, just taking over from Marcelo, we'll go to Playmind, who's got their hand up.
Yeah, I think most of the relevant points have already been said.
To me, it's always like, the question is, what kind of product you're trying to market, right?
And as a Web3 game,
you all times obviously have multiple products, right?
You have the game itself,
you have the token,
maybe you've got some NFTs.
So the question is,
what is it that you're trying to market?
What is it that you're trying to sell?
And depending on the product,
you should find your target audience on the medium that you're trying to market? What is it that you're trying to sell? And depending on the product, you should find your target audience on the medium that you
think the target audience is there, right?
And obviously, it's like two very distinct target groups that you're trying to reach
with a Web3 game, right?
You have investors slash token traders, token buyers, token holders, whatever, right,
that you will mostly not find if you're in Google Ads or Facebook Ads or whatever,
because those people you'll get from there will mostly be interested in, right?
But your players, your average player will typically not buy tens of thousands
or hundreds of thousands of dollars worth of tokens.
They will buy their $10, thousands of dollars worth of tokens, they will buy their
$10, their few bucks worth of tokens because they want to play the game and that's what they need.
So it's really funny. We've been running a lot of Google Ads for Web3 products
prior to doing PlayMind in our company. We have the Wombat app. It's an onboarding platform and
a Web3 gaming platform where basically players can play games
both web 2 and web 3 games and they get rewarded in crypto and that way we were
able to onboard millions of players millions of actual like gamers into a
tweet and it was the same thing right our our users they would love playing
games they would download each and every game that we had on the
platform because they want to play games, right?
But what they're not interested in is investing in tokens or
speculative buying NFTs and whatnot, right?
So I think that's where the issue is that you need to first
understand what is your product that you're selling?
What is your target group?
And then obviously find the right channel to market this.
Twitter X will always be good to market your tokens,
pre-TGE, post-TGE, whatever.
But it will, as Avalanche Gaming said,
the ROI for acquiring actual players on crypto Twitter will be really, really bad.
So that's really not worth it. You'll be able to use there somewhere else.
Right. And then the question is, how do you get how do you bring these two things together?
Right. Is it just numbers that you want to show because you want to market the token,
for instance, then you have to find a way of acquiring the users really, really cheap at sub 10 cents, sub 5 cents maybe per download
or per user.
Or is it that you actually want to make a business and run this successfully?
And then you should obviously find other ways of acquiring this and then maybe spend, I
don't know, $10 per user in the US or something like that.
And then obviously, depending on what you want, the answer will be different and where you should market.
Okay.
Do you guys hear me now?
I'm outside my house.
I hope I have better signal now.
All right.
It's a day, guys.
It's one of those days.
But, yeah, never surrender.
Okay.
No, I'm loving the takes so far from what I'm getting, all the mixed takes.
And, yeah, man, it really โ I totally agree.
I think, yeah, there's a lot of good stuff here.
Sorry, guys.
I'm, like, out of it trying to, like, put out this fire I'm in the middle of.
All right.
Let's pass this to some other people.
I want to hear from Lido.
And then we're going to go with some of the other hands also yeah we got a lot of legends in this space
clearly this i don't know i when i came up with a topic i'm like i don't know i don't know how
well this is going to do but clearly a lot of people have some good takes to do here so this
is awesome also for everybody here let's just like and share the space let's get more people
in here until i get rugged we're going to be running this till the top of the hour hopefully i don't get rugged because uh this is a good one
but uh lito brother how you doing let's pass it to you man what up how you doing hope everyone's
having a great day a super short point just to echo a little bit of what everyone's been saying
beforehand uh i really think that uh you're not doing yourself a service just by marketing solely on X, you know, just like a lot of people have said before.
But like if we want to look at the numbers, let's look that X gets 586 something monthly active users where WeChat comes almost like a little bit over two times that at 1.39 billion monthly active users.
And then we'll look at YouTube, which is 2.5 billion. And then Facebook at 3 billion monthly
active users. So you can see that there's a lot of other platforms with much bigger reaches
than X that you could be using in order to grow your brand so i i just don't see why you
would like shortchange yourself by staying on one platform you know so yeah super short point
i agree with a lot of what everyone else has said here so far as well yeah those stats
some pricks and it really speaks volumes as uh yeah look there are gamers on X like we can't deny that
But most of them are living on all these other platforms you mentioned, but it doesn't you know
I'm gonna actually throw another another angle here
I'm really curious because there are gamers on X right if you look at the ninjas you look at the content creators on this platform
They're here, but what is it about X that fucking sucks that people don't
want to market here? Is it that the reach? Is it the algo? Is it that people just don't give a shit,
even if they see a game on X, that they're only gonna, if they see it on Twitch or on YouTube or
on Instagram, TikTok, that's where the attention is. I don't know. I'm just throwing some points
here for you guys to work with. Let's keep going with some of the other hands Mariela from PIXPELL how are you doing I want to hear what you
got to say hello everyone it's so nice to be here again I'm sorry to hear about
your power Marcelo I thought that was something that happened only in
Venezuela every day I'm used to that I actually didn't expect for me to come up with this question,
but I have to also echo what everyone has been saying.
And not only one channel should be enough to market your game.
And also, I think that just because you're a Web3 game
doesn't mean that you cannot bring people that are non-Web3 users.
I think that it's an opportunity.
If you create a Web3 game, you have the opportunity to bring people that are not familiar with Web3.
So you have to make it easier for them to onboard your game.
for them to onboard your game. That's one thing you have to do. If you make the onboarding process
That's one thing you have to do.
long, annoying, with too many steps, people will get annoyed and they won't,
they just won't play it. And there are many channels where in order for games to be marketed.
Sometimes they have to spend a lot of money just to market their games and bring gamers to play them.
And the platforms that exist are not really helpful or they have like these huge options.
They not only market games, but they market other stuff.
So it makes it harder for people to find the games.
So I think that this would be a great opportunity to create a platform with maybe AI
so that people can put some simple keywords and find the game that they want to play.
And all games should be aware of this and be part of a platform that
can actually give you the opportunity of people to tailor the research and be found easily. And also, Twitter is so noisy these days. There's a
lot of things going on in the timelines and people, like this new word, yapping. People are yapping
about so many things that you can get lost in this crazy Twitter revolution that's happening right now.
So it would be a great opportunity to go somewhere else. I mean, not just because it's Twitter,
you shouldn't be marketing on just one channel. If you want to get a louder, a wider reach,
a louder, a wider reach, you should go somewhere else, especially if not everybody's using
Twitter and not everybody's aware of the Web3 community on Twitter.
You should definitely be finding other ways like TikTok, like you say, TikTok and YouTube
and it's hard it's hard to market
something especially if the game doesn't have a marketing budget it makes it a bit harder that's
my take yeah x is uh pretty fucking noisy i'm not gonna lie this timeline gets a little crazy um
yeah no i I like that.
I would definitely say, you know, if you don't have a marketing budget, that's what's beautiful about all these other social platforms.
It's literally free to post, right?
If I want to open up a TikTok account, a YouTube, an Instagram, a Facebook, the list goes on.
It doesn't really cost anything.
Obviously, if we want to do more advanced stuff,'s uh you're gonna need to budget around that but
yeah throwing some clips around or throwing some stuff of some gameplay and educational content
like i don't know it does i don't think it would cost as much as um as we would like to think
sometimes but absolutely love it let's pass it a crypto crit how you doing brother uh gmgm you can hear me right yes i'm not shagging like marcello does so yeah great
so um regarding this i think a lot of it comes like by some games not even being aware of what
works what what doesn't work for them and i realize often that games reach out and they want
to specifically market on x and yeah there are some games like on-chain heroes that are obviously like
completely native for web 3 people and like it doesn't make sense for them to market anywhere
else but for majority of the games that's not the case, especially since now many games try to get on
Steam or something like that.
And even in order to get there, you need to have Web3 elements outside of the game.
And in order for people to be even aware of that, you need to learn that part somehow.
And majority of the people don't even want to look at that part somehow and majority of the people that don't even want to
look at the written content and also like the uxy like in web 3 i realized like many of the games
doesn't have any depth at all or they have so much depth in order to try to make the tokenomics work
around the game and this stuff so and it's hard to teach people, you know, and teach people don't want to teach
to the text and this is my biggest argument why they should like focus on streamers,
focus on like, even like even Discord and onboarding your community.
I think it's like super important even though many of them don't speak about it.
There are still so many games in Web3 that doesn't provide adequate support to the
players where they can get...
You know, if they need to wait for the answer, like for half a day or something,
that creates so high level of frustration that majority of the people will drop out immediately
and it's something that almost nobody speaks about you know in in web space so
yeah just uh i try to be quick since i see there there's a lot of speakers so thank you
yeah no i like that take and to your point know, I think that's why I had mentioned earlier as well.
You know, I think timing is also important.
You mentioned on-chain heroes.
Totally agree.
I don't think that a game like that would really work for your traditional gamer.
That would probably be more drifted towards, you know, your DGens or your Web3 native folks.
So, yeah, that's a really good point.
And, you know, I know they have plans to expand the game and do a lot of other stuff.
Later, it might be a better idea for them to branch out to other channels.
So that's a really good example too, right?
I think, personally, I do think, depending on the stage that you're in,
if you're obviously, the game is more accustomed to Web3 native folks,
it does make sense to live on X.
Eventually, though, you do want to bring on gamers,
you're going to have to branch out. Otherwise, you're not going to reach that demographic just on X. So absolutely love that. Let's go with some of the hands here. We're bringing up some
other people as well that want to speak. Full panel, baby, full panel. Adam, let's pass it to
you and then let's go with Edge, please. Yeah so actually i as as we got into this discussion i i
started realizing that i think i think that i need to retract my previous statement so you know
before i was saying i i think web3 games is a game but actually i don't think i know what a web3 game is or perhaps i do
is is a web3 game is a web3 game actually something to do with pumping the price of a token
is is that what a web3 game actually is and is it something to do with hiding behind a pfp uh in an alt account and uh and creating this kind of uh this kind of
facade that there's uh gonna something's gonna be created through this token and uh and you put it
out in order to basically take kind of uneducated retail investors money it's maybe it's not
actually where it's because if i think if you're doing that then i think x probably is the right place to do it and it's probably the one of the only places you
could do it because i think i think there are i think it's easier to hide your identity in this
platform somehow i might not even be right but uh i believe that many of the other platforms
are a bit stricter about uh about kind of, you know, not concealing your identity. So I was kind of
reflecting on some of the events of the week. And, and I thought, actually, actually, you know,
it's a shame, because I see, you know, I see these, I had such a bad feeling about one of
these projects I saw launching. And it was kind of obvious to me what was going on. And inevitably,
you know, people are kind of accusing it of being a rug pull and all of the rest of it and uh and all of the kol many many kols were shilling it and it
was just you know it's it's bad right because it's it's it's theft basically and i mean it's fraud
um and and that's kind of that's sad so yeah so perhaps that is what a web3 game is and in that
case i guess x is the right place for it at the moment however i have got news that there's a new platform being developed that's called sinformation and it's
actually basically so so it's a kind of counter to fudding right so basically what it is is that
is that sorry it's a counter not a funding it's a counter to kaito so what it is is you can anonymous projects can anonymously uh
donate to this platform and then they could rather than getting uh yappers to shill you can actually
send the the yappers to fund a project right isn't that amazing so now we're gonna have with that
we're gonna have funds all over the timeline because of this new platform actually i tell
a lie that's not a lie, that's not
a real platform. That's just a fantasy that somebody tweeted about. I'll try and find the
tweet and pin it on the Jumbotron later. But having said that, maybe we do need a bit of balance.
And perhaps those two platforms, if there was a Kaito and disinformation, perhaps they could be
aggregated and then there could be a prediction market and you could vote on which is the real you could bet on which is the real one whether it's a it's a real hype project or it's
actually it should be funded into oblivion right so well there are some of my thoughts on that
topic anyway yes i appreciate uh being here today and having the opportunity to share my thoughts like this.
Yeah, absolutely, brother. Happy to have you here. And yeah, I don't know. I don't know about that platform about just fighting everybody, but I don't know, maybe kind of sounds like a Black
Mirror episode where everybody's just being negative on each other. But yeah, no. And to
kind of answer your question in terms of Web3 game i guess it's good that we touch on that as well for folks uh in the audience that
may be less familiar yeah no i guess you know it's kind of funny when you're saying uh the
whole purpose of a web three game is just to like uh you know pump up the token price which
within that there's a little bit of truth with a lot of the stuff we've seen in in this industry
but no that that wouldn't i wouldn't consider that necessarily uh an actual web 3 game at the
end of the day i think of the web 3 game just any other regular game that you'd enjoy playing but it
does have some on-chain mechanics it could be as simple as literally just owning uh the digital
assets as nfts right so there's just so many different levels to that.
Then, you know, we get into the conversation of having a token, tokenomics, building an economy.
Then there's other aspects, you know,
interoperability gets thrown a lot on these spaces
as another avenue.
But at the end of the day, a game,
a Web3 game is literally just, in my eyes,
it's just a game that has some Web3 mechanics
on the back end.
And that's what really I think a lot of these
Web3 games should be, which is why I think that, you know, if you do end up marketing outside of X, it does make sense if you actually have a tangible product that people want to play.
Sure, you know, the whole token side of things, everything else, I think it does do better on X just because of the crypto native audience.
think it does do better on X just because of the crypto native audience but outside of that I don't
really think anybody really cares to see any of that really if I'm being quite frank on TikTok
X sorry TikTok YouTube Instagram and the list goes on but uh feel free anybody here to disagree or
to throw some hot takes at me but uh we'll keep going around some of the hands okay I'll pass it
right back to you Adam since we're we're kind of having a little discussion here,
and then I'll throw it to Edge, please, and then Dexter.
Oh, sure. Thanks for throwing it back to me.
And I would say I'm pretty sure there's a whole community
of Gen Z kind of crypto influencers on TikTok, right?
I'm pretty sure that there's quite a hot space for that going on,
just to kind of not, you know, just to mention. I'm pretty sure that there's quite a hot space for that going on. Actually, that is a good point too, right?
So who knows, man?
Maybe that is another avenue that this content could actually thrive
because we haven't seen enough of it, right?
So supply and demand.
If there is demand for it, but there isn't supply of enough creators,
then for sure, I think, I don't know.
That's actually an interesting take.
I love it.
Edge plays. Let's pass it to you,
Edge plays.
Hey, guys.
It's wonderful to be here.
And, yeah, I mean, I agree with pretty much
most of what you guys said, right?
For me, I think what is
the most important part is
what the game itself wants to sort of be and what they want to achieve.
Right. Because if you guys like if the game wants to expand to, you know, a very, very broad audience, a very large audience,
I think it's extremely important to be marketing way outside Twitter because Twitter is obviously very crypto native.
Right. And let's be honest here most gamers are uh you know they
don't really care about the web 3 aspect of things right uh so you just have to sort of figure out
how exactly you're going to market a web 3 game to a non-web 3 native and just to a gamer per se right so that's quite literally what i wanted to say
let's go absolutely love it um dexter how are you doing dexter thanks for coming up on stage happy to have you here if you want to
say a very quick introduction and uh yeah i'd love to hear what you got to
say um jim jim jim myself um thanks adam for
inviting me even though i don't think we even though I don't think we've ever interacted.
But yeah, I joined because it's about gaming and I'm an hardcore gamer, right?
And I would say this is splitting into two parts, right?
Because when I started gaming, right, there's an actual gaming community here on twitter on x
right here i feel and i feel like the mistakes that this projects make is that they don't tap
into the right community at the end of the day it's a game you call it the game right so you
actually need more of gamers not the majority of people in crypto that just wants to make money
i just wants to right now you like like edge play set gamers don't really care i don't really
care about the the incentive you're trying i spend more on games than i gain from them right i i i
bought every single legendary console dm has released i've bought multiple passes e football
fifa efc i bought all of them right so i don't really care about what you want to give me i just
want to have fun right so i feel like the mistake they make is that they they shield to the wrong people they
they market to the wrong people right when you focus on crypto natives that much instead of
focusing on the actual people that want to play the game they just come in and you know how long
can they play for the reward right how long and another part is another angle is is the game really interesting enough to
for you to play them right as a gamer i i go to a lot of web3 games and i know it's just not up to
par to um let's say delta force um codm it's not on the same level right the identity game like i
said they focus more on the web3 token part the nft power if they're trying to push than the actual
game itself than the actual game mechanics itself and all of that right so i don't i don't care i just
want to play the game right so the target right the wrong on the wrong audience here on x that's
one thing and the product itself right it has to be good enough for gamers to want to play them
right i don't i don't really care about the token part i don't care about your nfc's right i just want to play the game at the end of the day
right so that that's the truth that's one of the same mistakes that you make right so and when it
comes to marketing let's say you find the right audience right you are able to find someone that
that finds you the right audience are you marketing it the way a game is supposed to be marketed
right look at the delta 4 stunts that they pulled hell like he got i downloaded the game immediately right so are you marketing the right way also you
don't market the game like you market your average with three products i don't know if you get me
right um you market yeah i've been playing around i took marketing courses and one of the main thing
i hold on to is that right whenever i'm marketing for projects you have to tailor the needs of the products to the needs of the people that are actually marketing
to so you don't want to market a game to me like you're marketing any average reptile products
market it like you want me to play the game market like it's actually a game so when you find that
target audience don't market it just like you're marketing um any random
review projects with their marketing okay is this a gamer how would they want to see a game for them
to play it right so that i feel like that's something that it needs to fix it not has to be
fixed for so it doesn't matter the platform that they market doesn't really matter like i said
they are active gaming communities here on x that all they do is game right so you can for
for whatever reason you can use tiktok you can use youtube you can use x whatever platform instagram
i am i was on instagram and there's an active gaming community on there too snapchat for for
god's sake there's active gaming groups on snapchats right so it does depends the products
the products and how well you are marketing to the right audience i'm just going to keep it there
and how well you're marketing to the right audience i'm just going to keep it there
yeah well said man you got to target the right audience the right communities and to your point
it's when i tried to raise up a little earlier um there are gaming communities here on x too
i just don't think a lot of us are getting in front of them and to your point if you do manage
to get in front of them maybe you're not marketing right maybe you're not doing the right distribution channels or whatever at the same time there
are gamers here so i don't know i'm curious maybe there could be success targeting people here on x
as well um so i don't know i don't know let me pass that to jb next how you doing brother
uh hey guys i'm so sorry to interrupt you i just just wanted to add on a little bit to what, you know, he just said before.
And that was basically about how, you know, you're not marketing properly.
And what I want to say is most of the, you know, gaming studios market it in such a way that they just throw out freebies.
they just throw out freebies and i feel like that's literally the worst way you can market
And I feel like that's literally the worst way you can market to a gamer.
to a gamer because as he just said that you know we spend way more on the game than you probably
will ever get back from the game right so i think it's just got to do with how they're pretty much
showcasing their own game that's what's literally you know going wrong with most of the games out
there yeah there's way too many handouts and uh that's a really good point you know i think it's just
you know it's just human psychology whenever you're given something for free you just don't
appreciate it as much right so uh yeah that's actually a really good point i don't know man
maybe we're giving away too many except for money right except for money yeah right
um amazing jb let's pass it to you, brother.
Thanks. Appreciate it. Yeah, no, really good discussion. Yeah, I think it's interesting,
especially thinking of like, you know, what's a Web3 game? I think a lot of people that I've
spoken to that aren't as familiar with Web3, they'll think of like, you know, Web3 game as
something that kind of looks a little bit like a
a casino game like gambling game kind of like you know shiny letters and like you know sound
effects like that and uh um to try you know to suck people in and and i i honestly don't know
how to you know there's probably ways that gambling platforms uh um you know the way that they market
their games is probably similar to how some of the web3 games that are trying to attract folks
that are that are a bit like that like a bit just repetitive tasks trying to get that you know people
hooked from the gambling side of things a more of a dick you know addictive uh side of things um that's one game type i would say
um one that i'm not really too interested in just frankly i'm just not a gambler i just don't really
um um understand that kind of um i think it's something maybe you're you have to be brought up
into i don't know how people it's just some some of the my friends play these games i'm just like i just don't know how you can spend time playing that
like i it's just it's it doesn't really provide much um satisfaction but people love people people
obviously do right gambling is huge but then there's also web3 games that i think are trying
to lean into that um and maybe like what like dexter was saying maybe people actually don't really care about it
but i think they're trying to lean onto the um this kind of like you know one of the oldest
um ideas we've ever had as humans which is that you know ownership and web3 kind of takes
evolves ownership into this new you know in this new kind of area of, you know, this is like real digital ownership where you can prove it.
It's authentic, you know, authentic.
And they're trying to lean in on that and showing players, supporters, contributors to like a game system,
like whether it's creators, players, and everybody, how you can tie these incentives together to make better products.
Game designers can then make better products.
You can even market better too, right?
So if I knew all the best players in COD and I knew their wallets,
I could attract them to my game.
I could say, hey, I could provide benefits to people,
the top players in COD or the top people that played within a 24-hour period, right?
Web3 does all this stuff where you can align all the interests together
and make the space a lot better.
And it's better for, because in the Web2 sense,
that'd be seen as kind of vampire attacking or whatever, right?
And yeah, you can do it in Web3 too.
Like, I'm not stupid.
But what you can also do is by doing something like that,
it gives a flex to COD as a game designer.
You've made such a good game that people are fighting to give value and rewards to the top players in your ecosystem.
So now more people are going to want to do better in your ecosystem.
Right.
So it's like a beautiful pot that I think it's so well tied together.
it's like a beautiful pot that I think just it's,
it's so well tied together.
So you,
I think,
and it's so traditional web to gamers that don't understand that
component.
And maybe the leap is too far to get them to understand that all
the V bucks you poured into that game,
whether you like it or not,
yeah,
yeah.
You got the satisfaction from it.
That's you know,
you you've effectively been rugged, but you're just happy about, you got the satisfaction from it. You've effectively been
rugged, but you're just happy about being rugged in the web two cents, right? So like Instagram and
all the other platforms too, where you can still get rugged, right? People sell you courses all
the time on Instagram, Facebook ads and all that stuff, courses that are shit, products that are
shit that they change their legal name every like two, three months, right? People have heard, it's like, you're getting rugged all the time. You're buying
products you don't ever want to use, you know, and you don't get any value from it. You can't
sell it to anybody afterwards, right? You know, what are you going to do? So you get rugged in
web two cents all the time is then web three, it's very much in your face. Like you see it,
you see the monetary value like right away in your face. So there's a,
a narrative has to kind of happen and that change has to happen.
Like, I think we're going to, we're in the best position politically.
And, and, you know,
apart from all the worst stuff that's happening right now where I think that
conversation is going to change and people are going to clue into it,
but for sure there are some players that just want to be slaves to the machine
and don't really, they just want to play a game.
They don't care if they own what they own.
They just, they're happy to, to put it in.
But then some, I think we'll get that light and not to go out for Dexter.
I'm sure he, he's maybe joking about this.
Like I know he's, he probably understands the ownership side of, and how that's valuable, but over time people are going to see that, that, that ownership side of and how that's valuable. But over time, people are going to see that ownership side.
And then everybody that's in that system is going to understand the value it brings,
not just to players or whatever, to everybody that's in that, that plays in that system.
Yeah, totally agree.
I'm really looking forward to that.
I feel like there's going to be this big aha moment.
I'm really hoping there is
because to your point, it's funny
when you mention crypto gaming
it makes me think of when people ask me what I do
and at one point I just say I do marketing
because anytime I say anything
crypto gaming, it's like, it's literally what you just said
it's like they think it's some kind of like
casino game or I don't know
it sounds like just some condenomics
and it's just like, no, I play first person shooters too shooters too just you know you own your assets and you can make some
money and it's just like oh what but uh yeah no it's really interesting and I do think it is kind
of uh over time I'm hoping that the narrative does change and the conversation evolves because
I really think that a lot of the stuff uh that we that we that has all attracted us to this industry is something
i feel a lot of gamers could get behind it's just there's just been a lot of noise and a lot of
bullshit and a lot of scams man like don't get me wrong i just think the moment anybody hears
the word crypto web 3 nft or blockchain it's just like they look at me like I'm a fucking alien. And it's just like, no, I'm just a gamer, bro.
I just play, uh, our games are better, you know, because it's using different tech. But anyways,
I digress. Um, all right. Right. The last 10 minutes, guys, this has been an incredible space.
We're going to go with some of the other hands and some of the speakers that haven't had a chance
to speak yet. I do have to make a hard stop as I need to run to the space from one of my clients.
But no, this was really great.
Honestly, went a lot better than I thought.
For those that don't know, I lost power literally like five minutes before my stream or my space.
And here I am like just screaming on the space outside my house because my signal is shit inside the house.
Anyways, hilarious stuff, man.
People are looking at me like, what's this guy talking about?
And it's like Web3 Gaming, baby. Web3 Gaming is inevitable, Sam. People are looking at me like, what's this guy talking about? And it's like, Web3 Gaming, baby.
Web3 Gaming is inevitable, Sam.
I see you in the audience.
Okay, I'm passing it to CryptoGrid,
and then we're going to go with some of the other hands.
Yeah, thank you.
Like, Jay had an awesome take, honestly.
And I think the big issue is that games don't even pitch asset ownership as one
of the main values, you know?
And I think this is something that needs to be pushed more, right?
Like, often I forgot who spoke about it, but the tokens come from the necessity
from the projects to raise funds, and many of them actually use it for
that purpose.
Many of them abuse it and they see WebChi as something that's easier to abuse.
And what we spoke, like, I want to return to OnChain Heroes.
You know, imagine if they advertise and they manage to acquire Web2 users.
You know, all these, as somebody spoke before,
they would feel completely rocked when they are in a combination
of gamify, gamblify, and everything.
They wouldn't know what happened.
And I think many of the people inettri that joined the space,
I remember the game that I first started playing.
I did some calculations that if I have 55% win rate,
I will return my money.
And then I had 80% win rate,
and I lost 90% plus of the money.
And this is something that if you're new to space, you won't realize it.
But in general, you know, I think we as humans, we lack like ability to, and especially nowadays, you know, as times are evolving, we lack like compassion for other people.
We lack ability to see like from the other person's eyes.
Right?
And like everybody that is a gamer, we all have some game that we played for a
long, long time and when we have so many assets locked, I played League of Legends
competitively at very high level early and I have all the skins and everything.
And in the end, it's illegal for you to sell your account.
You can sell it, right?
But officially, it's illegal.
And this is some of the pitches that we need to have more, in my opinion, when it comes to Web3.
In Web3, that's rugged.
In Web3, that's horribly rugged.
Worse than a rugged.
That's criminally rugged
in web 3
yeah yeah I agree
yeah that's pretty much
too many rug pulls baby yeah go ahead
go ahead no no that's pretty much
there is a lot of speakers so I want
to give opportunity to others thank you
yes sir
yeah no as JB
had just said man these fucking rug pulls um all right let's go
with some of the other hands before we wrap it up in the next seven minutes mariella let's pass
it to you from pigspell thank you um going back to what jb said he said exactly what i wanted to say
uh one important point about web3 games the the ownership, right? And you were also talking about how people needed to be educated
about the benefits of Web3 gaming.
And that's one of the main problems.
This industry doesn't educate people.
They just market games.
They just market Web3 projects with complex concepts, with complex words, with complex narratives.
And people are not going to get the aha moments that Marcella was talking about unless people start changing the narrative to a simpler way.
For example, I'm going to put me as an example.
I started on Web3 since 2023.
I'm probably like the newest person here on Web3.
And it was so hard for me to understand what Web3 was about because of the complex concepts, the blockchain tools and the, you know, everybody knows the narrative that Web3 has.
And it's very hard for people that don't understand Web3 to really understand.
So in the marketing, going back to the original topic, how that should Web3 games be marketing
outside Twitter.
It's not only marketing, it's changing the narrative and maybe doing two types of marketing
for people who understand Web3 already
and for people who don't know shit.
Sorry, my pardon my French, but people do need to understand.
Like, like if they don't understand what Web3 gaming is about,
they will be always scared about blockchain.
They will be always, you know they will be always you know putting blockchain
like a bad thing for example our founder he went to an event in europe i don't remember the name
right now but it was like an indie developer summit and when he asked all the indie developers
if they knew about blockchain if they would like to incorporate blockchain technology into their games, they were like, no way.
Those are scams.
Blockchain sucks.
We don't want that.
We just want people to play our game.
They were so much against blockchain.
could actually understand that blockchain tools could help them monetize their games without
bringing digents to play their games of course the game has to be fun first of all the game has
to be fun because if they don't want digents to come and just pump them back their pump and dump
their bags they should create a cool game and they could actually mint nfts for for people to use it as a key to to play
the game and that's it you know if you want to actually monetize your game and don't rely on
steam only and don't rely on kickstarter um you should find the way to bring more people to your game by first educating yourself thanks to the games and the web3 projects that start changing their narrative to a simpler way.
Because if you read on Twitter, all the timeline, everybody creates this complex and hard to understand narrative about what they do, the benefits.
It's like you only read a bunch of AI words or a bunch of complex words.
You don't understand what they do.
And you have to explain things like you were explaining to an eight-year-old.
I heard once a man who said, try to explain what you do and try to explain your product, your game or whatever you're building to an eight-year-old. If he understands, that means you're going the right way on marketing your product. But if he didn't understand, it means that you don't even understand what you do. So I think that in order for Web3 Games to bring more people
to your game, you should tailor your marketing to these two audiences. Web3 natives who understand
these complex concepts, which I hate. I think that everybody should simplify their narrative
forever so that people can understand since the beginning.
And the plan B for the other audiences
who are non-Web3 natives to understand and,
oh, so ownership, oh, so you get these benefits
by playing Web3 games, of course, I'm interested,
let's give it a try.
But if you don't do this, they will never understand and it will be harder
for you to bring more gamers to your game bars i love it yeah i think and i heard it's like you
need to explain it to a five-year-old not even eight-year-old so uh you got to dumb it down even
more but yeah i don't totally agree if you can't explain something to a five-year-old it's going
to be hard for you to explain it to anybody you got to learn how to simplify it
for anybody to consume and digest what you're trying to sell here um amazing we're down to
the last minute but by the way addict asked to join sorry for interrupting
so if you can accept him i don don't know. It's up to you. Yeah.
Well, we're pretty much maxed out already.
That's why I've got to go as well.
So I'll keep it quick.
JB, loved your takes, man.
I'm going to sample that sound that you made.
If you could just do it one last time for us, that would just be so good.
That's my sound.
All right, guys.
I really got to run.
I want to pass it at least one more person, and then I'm going to have to end the space.
I'm sorry.
I'm sorry, Attic.
We're going to have to bring you up next time.
We host these every Friday at 10 a.m. EST.
Today's was a good one.
This was a good one. It already kind of gave me ideas for next week's space, these every Friday at 10 a.m. EST. Today's was a good one. This was a good one.
It already kind of gave me ideas for next week's space.
So stay tuned for that one, guys.
But let me pass it to PlayMind,
and then we're going to have to just wrap it up.
Go ahead, my friend.
Yeah, I'll make it quick because everybody wants to leave. But I think the thing with explaining it
and making it really easy to understand is very important.
But also, I don't think that we should try and make everybody care about Web3,
about kind of the Web3 part of the games.
We should make the people care about the games, right?
And the Web3 concepts that should naturally fit into that.
But it's going to be really hard to try and make everybody care about
what we want them to care about because they
typically just care about what they care about, right? And it's the simple things. It's like,
is this fun? Do my friends play this? Or does my favorite streamer play this? And so on, right? So
I think it's the simple things that we should focus on the simple things and not the kind of,
oh yeah, we reinvented the world. We've been trying to do that for the last eight years, pretty much,
in Web3 Gaming, right? We've been trying to explain to people
why that's better. It's apparently not that
much better that people would intrinsically
care. So
that's just my closing
thoughts. Just let's
focus on what the value is and
bring out good games and then
the masses will follow.
Thanks.
Let's bring out good games and then the masses will follow. Thanks. Let's bring out good games and the masses will follow.
That's a good way to end the space, guys.
This was amazing.
And I got good news.
I got good news.
Let me just do this.
I got my power back.
Let's fucking go.
Yeah, no, I literally hosted this whole space without any power.
I was just 5Ging it on my phone, yelling outside of my house because my signal was shit inside of the house.
And, yeah, good times, good times.
We got to do what we got to do.
But this was a great space, guys.
Thank you, everybody, for being here.
CryptoGit, CryptoGrit, Zataxter, GamingOnAvax, JB, PlayMind, PixPel, Warp, EdgePlays, Dexter, Elmusty, Issmart.Soul, and many other people that had to hop off.
Thank you, everybody, for pulling up and supporting.
Big shout-out to Sam Stefanina in the audience.
Oh, yeah, Adam, bro.
I skipped you, bro.
I see you, bro.
Don't worry.
Sam Stefanina, Sam Crow.
We got HHMC.
We got Beam.
We got DeFi.
May.
We got Steph.
We got so many cool people.
All right, guys.
I got to hop off.
Appreciate you.
Again, I host these every Friday, same time, 10 a.m. EST.
And I will be in New York next week.
I will be in New York.
So if anybody's there, hit me up and we'll link up.
But until then, take care, everybody.
Hope you enjoy your Friday morning, afternoon, evening, wherever you are in the world.
are in the world and i hope you enjoy your weekend take care everybody peace
And I hope you enjoy your weekend.
Take care, everybody.
