Projects
![]()
No projects found
Investors
New
DAO Treasuries
DATs
Lend / Borrow APRs
Chains
Categories
Spaces
Skill-to-Earn Warfare: Triumph Games merges Gaming with AI
Recorded: June 26, 2025 Duration: 1:15:30Space Recording
Short Summary
In a dynamic discussion, Beam and Triumph Games unveil their innovative strategies in the Web3 gaming landscape, highlighting partnerships, upcoming token launches, and a shift towards skill-based earning models. With significant grants and a focus on user engagement, the future of gaming appears promising as they tap into emerging markets.
Full Transcription
Thank you. Louis Theroux, Duke and Jones, Jiggle Jiggle
My money don't jiggle jiggle It folds
I like to see you wiggle wiggle
For sure
It makes me want to dribble dribble
You know
Riding in my Fiat
You really have to see it
Six feet two in a compact
No slack
Luckily the seats go back
I've got an act to relax in my mind
Sipping some red red wine
Shepherd's Bush
My compact push
Notting Hill Gate, my Fiat Skate
With a cradle cabinet
But not today, because I gotta drive
I wanna stay alive
Not cause it's illicit, do I have to get explicit?
As a matter of fact, I sip on the Yank
With Big and Reese, 200 diamonds in their piece
I'm trying to get mine, so I can shine
Chickle Chickle
I'd like to see you wiggle, wiggle.
Jiggle, jiggle.
I'd like to see you wiggle, wiggle.
My money don't jiggle, jiggle.
It folds.
I'd like to see you wiggle, wiggle.
For sure.
It makes me want to dribble, dribble.
You know, riding in my fear.
You really have to see it.
Six feet, two in a compact.
No slack.
Luckily, the seats go back.
I've got a knack to relax in my mind.
Sipping some red, red wine.
I think that went really well, don't you?
I enjoyed it.
Nice being in the booth.
So, unless you have anything else, that's a wrap.
Chiggle, chiggle.
I'd love to see you.
Wiggle, wiggle.
Chiggle, chiggle. I'd love to see you. Wiggle, wiggle. It's a wrap. Yeah. Yeah. Yeah. Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah. Yeah. Today's the same, switch for the fame Louis Vuitton, I'm in my back My memory gone, I've been hurting
I like electric guitars, I be raging
Count big knives like yellow pages
I'm running like a raise
Get in the way, baby, got the aim
Blow you away the next day
You in the news, they go on the front page
Pray for forgiveness, cause it happened on a Sunday
Back to the carriage, rack after rack.
So many racks that I sag.
I just bought a bike, kept me doing willies in the back
street.
I go from a McMill, please.
Put your dead in that serious.
You try me, then you will be.
On my wrist, just I ain't seen.
No, it ain't nothing.
Put my closet to a freezer, AP on the shelf.
Everybody doubting me.
They ain't give me no house.
So all this money in my pocket, I'ma spend it by myself.
I bet you never felt this pain, I felt. When my man had no money in my pocket, I'ma spend it by myself. I bet you never felt this pain I fell.
When my man had no money and the bills brought,
that's when G-Money hit my cell.
So I would've f***ed up and ended up in a cell.
Ended up in, ended up in a cell.
Ended up in a cell. If he else in pockets, I need all that. and I said, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, It's more than just a gamer. So gaming isn't just changing anymore. It's evolving at a warp speed with AI's rocket fuel.
So they're not scripted.
NPCs, they actually learn.
Imagine enemies that actually adapt to your play style.
Quests that actually morph based on your decisions.
And NPCs with actual personalities.
So it's not just gameplay.
It's a neural net revolution.
And of course, beams, subnets actually making us
all of this possible so let's zoom out with AI merging of gaming the
possibilities are unlimited so we've never had this before in the last cycle
so this is what makes this session very very special so think of worlds actually
grow of you where every battle trains the AI to challenge you for hard-eared
games next session as well so we actually have Margot from beam we have math from triumph game before we go into i'm gonna check in with my co-host virgo
virgo you have played trying game before haven't you hello everyone uh and yeah sorry to interrupt
but uh yeah i definitely have played uh battle rise before uh they had a fantastic event in dubai
uh and it was like in the net cafe was one of the most chill
and one of the most fun like site events I went to when I was there it was actually co-hosted by
Avalanche as well as GameStoreGG and they had they booked the whole place so like every single
computer pc was loaded up with like one particular or like a web tree game and I had the opportunity and the privilege
to actually play Battle Rise right next to Matthew and that was such a wonderful wonderful
experience so thank you so much again for that for guiding me throughout the gameplay
it was really fun and there's so much to unpack this game is a wonderful representative of what
a good combination of like technology looks like and also i think
uh you know like with it's really really like good law um as well as like um you know stuff coming
and inspirations coming from things like dungeons and dragons i think it's gonna be hugely hugely
successful so thank you very much again and let's have a great chat also just wanted to say hi to
marco i don't think we've met before, but huge fan of whatever Beam is doing.
We have been supporting, and we love everybody who has come onto our channel,
and I'm pretty sure that you will be an amazing guest speaker as well.
We would like to welcome you to the channel officially,
and thank you so much for taking the time to join us.
Yep, so we'd like each of the guests to introduce themselves.
Marco, would you please tell everyone about who you are, what you're building for everyone
who in the audience here?
Sure.
No problem.
Yeah.
My name is Marco.
I'm one of the co-founders at Beam.
Very often like to say jack of all trades.
I tend to mingle where I'm needed, but I very much love to be involved on the community side especially, as well as the gaming side.
With Beam, I would say we're pretty all around. We've been in the space for
four or five years now with Beam itself. Obviously, we've been acting as an investor in all sorts of
infra plays, gaming studios, and now tapping our toes into the AI and RWA side as well.
So it's been quite a journey. It's quite friendly.
I think simply put, for those of you that don't know Beam,
on the technical side, we have our own L1, the Beam Chain.
Basically, we are looking to enhance the blockchain experience
for game developers there.
So what you think of is
abstracting things away,
making sure it's easy for players to interact with,
and hopefully in a way that doesn't take away,
it doesn't put, I would say,
beam in the spotlight in the game,
but rather just keeps it close to the game itself.
I'll stop there.
We'll surely talk more about it
throughout the hour anyways,
but happy to be here.
Thanks for the invitation. Thank you so much, Marco. I remember we met two years ago at Wolves Den,
and you were telling me about Merit Circle. And you're like, do you know Merit Circle? I was like,
no, I don't know you guys. And you're like, really? And Steve gave me that funny look. I was like,
yeah, I don't know you guys, man. This was when I was really new.. I was really noob in Web3Game, but now when I look back, I was like, wow, you guys are actually really massive.
So really happy to have you on this today's session.
Matt from BattleRise.
I was actually with Malcolm.
We played your game.
Now it's good that I know I've met you in person.
Please tell us about who you are, what you've been building, and what is BattleRise?
Right.
Hey, guys.
Thanks for having us. We really appreciate it.
I am Matthew Nagy. I am the COO of Triumph Games
and one of the visionaries behind BattleRise.
We basically, two things happened.
There were two catalysts that became BattleRise.
One, the development guys were playing Galaxy of Heroes
and I was watching them and i thought that's really cool
that would be so much better with lord of the rings characters and then two was i said i then
jumped in this was part two and said oh my god i've always wanted to make dungeons and dragons
for your mobile phone can we do that and the team were like oh wow you know we can basically like we
can use like the battle system the galaxy heroes kind of thing as our inspiration for the PvP arena.
But we could do a dungeon crawler.
And I'm like, yes, that is absolutely what I want.
And it's everything that I think that you would expect from a Dungeons & Dragons on your mobile phone.
It's like a turn-based system.
You know when you play D&D.
I'm sorry, I'm a total dnd nerd from from my
teenagehood which was quite some time ago and um you know like it's it's turn-based so we're like
oh let's make it turn-based and you know you roll the dice and we're like we need random number
generators and we're like everybody's got skills so we're like we need skills we need classes we
need warriors magicians and archers and blah blah blah and we
just you know we just went to town and we have so much fun with the enemies and you know and i you
know i do confess we were two years into making it probably a year from initial release when raid
when raid came out and i'm like oh no we're like okay there's enough differences between their
game and our game it's all right but then we got into Web3 and we're like, this is it.
D&D, free mobile phone, free to play, skill to earn.
Right?
Let's reward the players who are playing the game.
Let's make sure that they get rewards.
Like on-chain, blockchain just makes it possible.
So, yeah.
So that's me.
That's BattleRise.
It's not all triumph games
is i'll tell you more later and um but yeah but we can crack on i know it's i know it's a skill
to earn warfare is the theme today yeah it is so i mean we have definitely moved on from last
soaker's play to earn and i'm really impressed about skill to earn i believe skill is what
really we should be focusing on and that's what makes league of legends great not because you can actually pay to win but
how are you doing in your economy that actually rewards being masterful at this game without
suddenly become a pay-to-win character okay that's okay so this is a really interesting thing
we are i don't know if we're a bridge or tight tightrope, right? But I saw some of the early Web3 games and I thought, you guys, we cannot have any barrier to entry.
It's got to be free to play.
So what that means, though, free to play mobile means we've got three billion mobile phone gamers who don't necessarily know that much about the blockchain.
Right.
So we have to have this kind of it's a normal free to play game to some extent. who don't necessarily know that much about the blockchain, right?
So we have to have this kind of, it's a normal free-to-play game to some extent,
which means that, yes, there are going to be a few players who spend money and get crystals and try to level up, right?
But skill to earn is very different.
Skill to earn is not your, so this game is not just you are powerful, therefore you win.
This game has got a lot of deep lore behind it.
And the lore is combined with strategy.
So you could defeat a fully powered up character champion with the right combination of other champions. And part of the skill is playing the game who and who empowers who.
And you look at their main skills and their secondary skills and you're like, okay, I'm going to put a tank in there and I'm going to do this.
I'm going to draw the tank's going to do a taunt and he's going to draw all the attacks against him because he's got lots of hit points.
And so then you've got your magicians and your archers who can do multi, multi attacks. And anyway, like there's skill involved,
there's strategy involved to discover. And so we just want to make sure that we're not just,
you know, rewarding players who just come in, play your game for the 10 minutes, do the minimum
and, you know, collect their bit of token for the 10 minutes, do the minimum, and collect their
bit of token for the day. That's not enough. Anybody can do that. But it's our players.
It's our guys who are in there, getting on the leaderboards, bothering to level up,
bothering to get their champions, finishing dungeons. Those are the guys who deserve
the higher reward. This was our thinking this is where
our skill to earn economy kind of came from so i i hope yeah i think i think i answered the question
yeah i know you really did um marco i'd like to get your opinion on this do you think all games
can actually eliminate pay to win or is it actually possible or do you think games are
just choosing not to eliminate this to milk as much money from all the players?
Sorry, wait, can you repeat that question again?
Yeah, do you think games can actually eliminate pay to win?
So it's completely based on skill to earn and if it is possible but games are choosing
not to eliminate this so we can milk as much money from all the players.
Yeah, yeah, got it.
Then I did understand it right.
Just wanted to clarify.
I think, you know, pay to win is always such an interesting topic on its own. I think, you know, where you just had a conversation on, you know, it's about people showing up and not just, you
know, farming the minimum. I would say if you take that to pay to win as well, right, then you're
looking at it from a point of view, okay, are you spending some money on
assets, making sure that you can then use that in the game and then, you know, maximize
your rewards or maximizing your progress as fast as possible versus really trying to enjoy
the game or understanding it and, you know, whatnot.
I think if you can truly eliminate this, it really heavily depends on your game economy.
I feel like as long as there's incentives for people to earn, they will find ways in
which they might be able to apply pay to win.
Because there's always for a game studio, I would say, ways for people to buy something.
The only way that you can bypass is if that's more on the cosmetic and look and feel side rather than directly affecting your characters.
Or if you indeed have a game that is fully focused on skill rather than needing, you know, a better weapon, needing maybe better gear.
So I feel like depending on what genre game you have, what type of game you have, yes, you might be able to bypass it and not have that issue too much.
be able to bypass it and and not have that issue too much um i think for the majority of game you
know games given that they are often pvp and that there are elements that people wanting to boost i
think that you know for the majority it is rough to to bypass and that's what we've seen to date
quite a lot where you know those that pay do have significant benefits that you know might not feel
unfair at first but if you look at it
from a scaling perspective, long-term in the game, might actually jeopardize the fun later on.
Yeah, just adding to what Marco and Matt said, I think that
pay to win is actually a very interesting kind of monetization model. We actually see that happening much more in Asia.
I think just that many Asian people have grew up with free-to-play games.
And so kind of they expect certain kind of roadblocks that stops their progress.
And if they want to progress even more or be very competitive,
they are then expected to pay.
This is a very acceptable
model. I think a lot of Asians are
very practical in that sense.
Whereas I would say in Western games
there's still more
fairness and still more cries
for equality within games,
which I think is also
really, really cool.
For some context, I used to work in the Korean game studios and we produced a game called
Night Croves.
And it was a super heavy pay to win game.
Everybody was like complaining about it.
But the fact of the matter is like the top five or 10% of players were actually funding
the game and paying for basically 80-90% of the entire population
of the game.
That kind of economy also
worked very well for certain types
of genres like
Marco said. I think MMORPGs
especially are one of
the ones that we see. Really good
traction on pay to win
and TCGs as well.
If you can get the best cards, then you
basically
have a bigger advantage over your opponent.
That being said,
I feel like balancing that is extremely
difficult and I'm
really, really kind of like, really like
the way that Battle Rise has done it. I think
they've done it in a very tasteful way
and I would love,
I'm sure during the conversation that we will have,
I would love Matt to kind of like talk a little bit more
about what are the integrations of Web3
that you guys have actually implemented for your game.
I really like high conviction founders like yourself.
I know that you're going all in.
And please tell us a little bit more,
maybe like of some of the Web3 stuff
that you guys have done for Battle rise oh right so so this is um it's a great question um it's a funny one we're
walking this as i said we're walking this interesting line at the moment where because
we're on mobile and we we don't want to we have to be kind of careful how we do things for Apple because we want to be on Apple as well as Google.
And in the future, a PC version of BattleRise will be going on Epic, but we're going to make it in such a way that it can also go on Steam. a lot of the blockchain for the first year,
for this last year of BattleRise,
the blockchain stuff has been kept inside the player portal on,
because the player portal,
let me,
on our website,
okay,
Battlerise.com.
And so game.battlerise rise calm is this place where the player can
Click a button or two with a social login they get a third web wallet
Which is an EVM wallet compatible with all the chains that we are
That we are either working with already or open to work with in the future
that we are either working with already or open to work with in the future.
So they get their wallet and then they're allowed to connect their,
they've got a user ID inside the game that they connect to the player portal as well.
Okay, now, because it is a server client game to avoid hacking and stuff like that,
the server, right, has all the same data as the client.
They're like mirrors of each other.
So it meant that we were able to initially give things out.
If you simply by signing up on game.battlewise.com and connecting to your client, you were given a battle crystal contract.
And the battle crystal would give you free crystals inside the game, which is the normally paid for currency.
Okay. So this was just like our first foray as we were like getting our feet under the table.
We're like, okay, this is nice. We also had a free bookment event, which we did in the same way
where you could get these free books simply by showing up every day for 30 days. And on the sixth or seventh, sixth day each day,
each week, you would get one of the books. If you could get one of each of the books, you could
summon this really cool character skin combination that's only available that way. Okay. But here's
what's happening right now. The next thing that we did was we added Battlecoin. Battlecoin is our in-game version of our token, which is coming up. Our token launch is actually coming up at people could start to earn a little bit of battle each week, each month now in a pre, pre TGE format, a pre launch format. So people have already started earning battle. Okay. Which will be in some format exchangeable for, for our, um, our other thing, but battle coin fuels all of the other things that are coming.
We also did an NFT sale called the Dragon Skin NFT sale.
And this was this really cool, there were 1,500 on Etherlink,
1,500 on Beam sold out, both collections sold out.
There's two more 1,500s coming for the other chains over the summer.
You guys will be the first to know probably.
But we sold out the Beam ones, which was great.
And I think they're available in a severe marketplace for people
if people are trading them.
And people who buy these are also going to get a little allocation.
Not only do they get in-game goodies,
they also get a bit of an allocation when our token launches. So this is just building,
building, building. But here's what's coming. And this is where it gets very exciting.
Peer-to-peer marketplace. Inside the game, you're going to be able to go in the peer-to-peer
marketplace. You're going to be able to take any of your artifacts that you've got, and you're going to be able to mint it and sell it by sale or auction in the
peer-to-peer marketplace. That's going to be inside the game for Apple version, a hot swap
to the website, but basically you access it from inside the game. So peer-to-peer marketplace,
this is where the NFT trading starts. Because if
you've been playing for a while and you found your inventory is limited, so if you've had 50 items
or if you bought an upgrade, 100 items, and you're running out of space, if you get some new legendary
item, your worst rare item might be a new player's best artifact.
Because you put the artifacts on the champions to power them up.
And this is where a lot of the random stuff comes from.
So your worst thing might be somebody's best.
So thus, the player economy, player-to-player economy,
we don't dictate anything.
We just provide the marketplace.
Let the players decide how much they want to spend.
The currency will be Battlecoin, which is like the in-game version of Triumph token.
So it will be that. And then I'm going to drop some alpha. Here's what's coming. And this is so sexy. We are going to have user-generated content inside a mobile phone game. You are going to have user generated content inside a mobile phone game.
OK, you're going to be able to make your own dungeon because, you know, I was looking at I don't know if you've ever done this.
Right. Have you ever done a study of the personalities of the different Web3 players, investors, creators, builders, you know, things like this?
We're like, we need Bill, you know, Roblox, Minecraft, all these games and other games that
have done modding. User generated content is where it is. It's where it's at, where it's at.
Right. So we're like, imagine like a Mario maker, imagine a drag and drop, no code,
create your own dungeon. And guys, I know we're going to talk about AI. We've got AI.
We got a big grant from Europe to make our own AI.
We call it emotive AI.
Because it's not just an AI agent who spits out chat, GPT.
You can create a whole backstory.
You can give him emotions.
He's grumpy.
She's this.
She's horny.
You know, whatever.
Whatever you want, right?
And that'll be like their personality. They've got personality, right? she's this, she's horny, whatever you want.
And that'll be their personality.
They've got personality, right?
Matt, could you just walk through,
if you were to create a dungeon, how would you do this?
What sort of prompts would you be doing in here?
It's brilliant.
So effectively, imagine this.
Okay, there's a little bit of a step before it,
which is we've got the Dungeon Builder NFT collection.
You have to, so as a creator,
and this won't go on sale until like late autumn, okay?
Because the mode will come out either Christmas time
or early next year, right?
But it's coming and it's so fun, right?
So you invest, if you're a builder,
you invest in an NFT collection.
Why do you have to do that?
It's going to give you a pack of monsters
and traps and tricks and rewards. And one of the rewards is going to be a unique one-off
mythic class NFT. Okay. Something that any battle rise player is going to want. Okay.
something that any BattleRise player is going to want.
And you have it. It's yours.
If you wanted to stop there and just use it yourself, you could.
But that's not the point of the pack.
You're going to go on the website.
There's going to be a section on the website called dungeon.battlerice.com.
It's not there yet. Don't go yet.
You're going to have already hooked up your game.
So the game already knows who you are,
what your server is, what your wallet is. This comes important, right? And it's going to know
your NFT pack because you've put it in, you've bought the NFT pack and it's a gacha. Boom,
you find out what your random choices are, your goodies. And you're just going to engage,
you're going to drag and drop the rooms, the shape of the rooms, the way you want it,
right? Okay. And, um, and you're going to have a, a, a big baddie at the end, right? And the
baddie is going to be attached to your mythic NFT, your one-off NFT. So now, whether you bought a bronze, silver, or gold, depends how long your dungeon is and how powerful your champion is and things like that. And all of a sudden, once you hit live, we've got some AI QA facility that's going to test that it's all hooked up
correctly and functioning. Right. And then your game goes,
your dungeon goes live.
So in this certain section of the game that's coming,
you're going to be able to go and play anybody else's dungeon. Right.
And we'll have leaderboards and we'll have like community vote and most played
and, and hidden gems. And, you know, so we'll have a bunch vote and most played and and hidden gems and you know so we'll
have a bunch of lists you know discovery lists to help people find your stuff and and they'll also
be able to search by mythic nfts not yet found okay but basically it's a fair game everybody
will pay a little bit of battle coin into the pot of the creator. So you invested in an NFT collection,
you made a dungeon,
and now people are putting a bit of Battlecoin
in the pot for you because you made that.
And then they play through the dungeon
and when they get to the end
and defeat the final boss,
we'll do a random number generation
to see if they get that NFT.
They'll get a good prize regardless.
They'll get some nice in-game artifacts regardless.
But it's basically a race to see who finds the mythic NFT first.
So the players are rewarded.
They've earned some battle in-game.
They've spent some battle in-game.
The amount that they pay, let's
just say it's 10 battle. I don't know. It's, you know, it's being finalized, right? They pay 10
battle, like eight will go to the creator, half or eight and a half will go to the creator.
A half will get burned for economy reasons. A half will go into the treasury, you know, in general to keep the
token strong and a half will go into a build up pot. And when the pot gets big enough, we'll,
we'll then do like some huge contests and have with a huge pot of battle to win.
But isn't that cool, right? You make your own dungeon, people get to play them and you know and it just it again
it just stimulates the economy so we've got this lovely user user generated content going into the
game will you know hopefully never run out of dungeons yeah i'm a big fan of ugc games but i
do want to touch upon this topic so ai and gaming um since you have an ai actually making dungeons
but where do you draw the line though?
So we know AI can actually enhance gameplay,
but do you feel that it can actually undermine
human skill during game as well?
So for example, if we look at it
from a different perspective, say in Roblox, right?
We actually build stuff like block, block, block,
brick, brick, brick.
But if you use AI, doesn't it take away all the fun?
It just does everything for you.
No, this is a bit.
It's not AI doing it for you. I i mean you'll be able to hit a random and it'll just lay a dungeon out for you you can
hit random as many times you want it'll lay it out right that's not like real ai though not real ai
what we're talking about is this because every i think everybody is a storyteller. Everybody's a creator. No matter what religion you're a part of,
there's this phrase, which is that you're made in God's image. Mankind was made in God's image.
And he was a creator. We're creators. It's in our DNA. We want to make stuff. Women make babies.
Men make very tall buildings or whatever,, or whatever, cars, you know, overcompensating, perhaps.
And so the AI assist only helps you connect the bits behind the scene because you're a creator.
You're not a coder necessarily.
Right.
It just helps hook up the stuff behind the scenes so that it's done correctly to the standard that we need it to be,
so that your dungeon plays correctly when anybody plays it, okay? But as a creator and a storyteller,
you probably want to put a story, and so you can engage the AI, our AI, and you can create a little
bit of deep lore, deep backstory, and of course, a Dungeons and Dragons game needs a dungeon master who
conveys the story to you as you're playing, if you want to turn that option on. Okay.
And so effectively, what our NPCs, our emotive AI that I was talking about earlier, that allows
you to kind of put attitude and personality behind AI, you're going to be able to sit and choose.
I want a grumpy dungeon master narrator.
I want him to be grumpy and I want him to have a gruff voice.
We've got a great grant from Eleven Labs
for text to voice, which I love.
You know, I want him to be grumpy.
I want him this.
I want him to be serious.
You know, if the player messes around,
I want him to get annoyed.
You know, like you put this in and then whilst the player, you know,
imagine you open up your player's dungeon and, you know,
the narrator comes on and it's voice and he's like in your language too.
Another great AI feature. Right. And, you know, he says in your language,
you know, welcome to Bob's dungeon, you know,
are you going to choose the left path or the right path, you know? Are you going to choose the left path or the right path?
You know, or whatever, you know?
It's just going to be, it's just fun.
I think if we keep it fun,
if we don't try to take away the player's power
or the creator's power,
but we create tools that enhance, you know?
You were talking earlier about, like,
in the dungeon, in the PvP, you're playing against another human
being, but there will be a mode where you're going to be able to play against another player's data.
And the AI, we do have some basic AI within the game at the moment. If you hit autoplay,
the autoplay is not going to play the smartest, absolute strategic way
that you yourself would play by having learned. But autoplay will be able to, is a little bit of AI.
It's more basic AI than your usual learning modules and LLMs and whatever.
So even then, there's still a bit of but so we will we're not going to take
away from the player experience we want to enhance it we want to make it fun engaging
storytelling story listening and just empower the players to have fun and create you know yeah
but i can hear you you're really exciting here i think you're one of the only games I have actually had on the show
that's actually have AI to this depth.
A lot of people have AI in their games as if they're just NPC chatbots.
So you're doing something very, very different to a very new level.
We're trying.
The grant that we got from SmartPath Europe, absolutely brilliant.
And, you know, we're about a year and a half into the development of it.
So there's more to come.
There's even more to come, you know.
The shopkeeper, you're going to be able to haggle with the shopkeeper and try to convince
him to um give you um um items that are not currently listed does if that makes sense yeah
i hope that makes sense no it's really cool it's. You're actually making the NPCs come to life.
I'd like to bring this to Marka as well. Do you think AI can actually enhance games for all genres?
For all genres?
Yeah.
I think for very many.
And I think, you know, to get back a little bit to,
I think Matt already gave really good insights on the AI side.
But if you think about the AI side, I think,
end of the day,
the way I look at it, it should basically empower players and not
replace them. So when you think about the different
genres of the game, I think this applies to all, right?
If you're playing a game,
you're playing it for fun.
Not to have that fun
be removed by basically automating
progression,
removing skill where it's needed in the loop,
etc. You gave example of Roblox, right? When I think about AI there,
I'll take it to Minecraft, which I'm more familiar with myself, but it's a building game,
right? So you're exploring, you're gathering resources, you're building different things,
and that's the fun part.
If I think about AI there, then I would not want it to automate my resource gathering.
I would not want it to generate worlds for me where I don't have to do anything of that
anymore.
I mean, I know you can download worlds there, but I've done it at times back in the day.
And I always thought, you know, after half an hour, sure, you know, I've walked around,
I've laughed a few but what do i
do in a game now but what i could see ai work you know do a job there for example is maybe i tell
hey i want to build this building i'm thinking that it's going to be about this size and ai can
be my assistant and tell me okay well if you want to build something like that you're going to need
around this amount of resources where it keeps tracks of how many I might have gathered. And then I'll
know that, hey, I'm getting close to how much I need. I'll start building. That's an example.
So I think that the way that we should look at AI in gaming especially is more of a companion
and assistance where it can help you and really enhance your gameplay. And that can be done
across, in my opinion, pretty much any genre,
because it can be applied pretty broadly, right? It could be having dynamic quests in an MMO. I've
done the same RuneScape quests in my life on so many different accounts. I would love for AI to
change the quests around so that I can actually have a little bit of fun on that end again,
for example. If you think about indeed shopkeepers or lore,
you can have smarter and more dynamic NPCs that have different conversations with you or might
be standing at different areas in the map, you know, stuff like that. Could be real-time feedback,
maybe in League of Legends I'll use AI to basically analyze my gameplay and be my assistant and telling me, hey, you know, between the minutes 15 to 20 of this match, you've really lost, you know, the progress that you had over the other player.
Here's what we're seeing you did wrong there.
Maybe you can try to improve that.
Oh, I like that.
So, yeah, that's just an example I can think of, right?
I can think of right it so I think you can apply this to any genre same with but you know car card games if you're playing a certain card
So I think you can apply this to any genre.
It could have told you hey, maybe you should have looked at it from this play because now the enemy did this in this move
So if you had known that he might have this deck which is those cards you can think about okay
This is the way he might apply them and how you could have simply with chess and checkers be a few steps ahead.
So TLDR, I think AI should really be seen
as an assistant, a companion,
and not as something that's going to automate things for you
that basically removes the fun from gameplay.
Yeah, I totally agree.
You know, like many chess masters actually complain that,
you know, even though they are super, super super high rank they can never really consistently beat an ai just because the ai is just so good in
planning all the moves and if you already know all the best moves uh that kind of like takes out the
fun of the game sometimes part and parcel of learning is about making mistakes that's the same
ideology for life and also for games you know
like you make mistakes and that's also where you kind of like pick up most of your learning curve
from um so i really really like that uh thank you marco and i'd like to just to take a bit of time
you know to really appreciate the both of you you guys are both really great orators and we don't
say that very often to be very honest uh i'm sure marco you have practiced
many times on panels and on discussions when and matt matt i think you you must have hosted like
shit tons of like dungeon and dragon games uh as a game master and i think uh that actually really
really helps because like every time you guys tell a story um or even kind of explain something it is actually really really fun and
exciting to listen to and it's not easy to kind of make a lot of things that you know are maybe
tech more like tech heavy to sound interesting but i think you guys are doing a really really
amazing job so we just want to thank you very much for that and maybe just one more quick thing. I really, really also think that UCG is a really, really great way
to kind of like get the inspiration as well as the creativity out of players.
You know, UCG has given us so much from Warcraft 3,
Gathbath to things like, you know, like Tower Defense,
as well as mobas
auto chess
all these things were all inspired
from UCG content
so the more power, like you said Matt
the more power you put into
the hands of the players
the more opportunity you actually give them to learn
to create stuff that maybe
even us
people who are working in the industry,
may not even have thought of.
And that's the beautiful thing.
Everybody has their own story.
Like you said, everybody has their own ideas.
And we are just here to kind of create the environment
where it's suitable for people to share those ideas.
Why I'm a big fan of Beam is because you guys
are really, really cooperating very, very well with many chains like Immutable, Avalanche.
Even now, I saw the new update with Sofon and Sphere is really, really gaining traction.
And I think that what you guys are doing is just opening the doors.
You guys are allowing people, creative people to come in and say, hey, now I have the things that I need, like the invisibility of WebTree or AI.
I have all these abstracted stuff.
And now I can actually build a product that makes sense for users.
At the end of the day, I think that's actually really, really beautiful.
And I think we will definitely see much more innovation coming out.
So yeah, I just wanted to share that insight that I have.
VIRGIN CHOEI- Appreciate it.
VIRGIN CHOEI- Thank you so much, Virgo.
Very kind words here.
You really actually compliment people on this panel.
Well, we all seem to agree that UGC is going
to be the way forward for many games, many projects.
But I feel in order for UGC to be successful,
we actually need people.
We need gamers.
We need a lot of them.
We need different groups and various communities.
But if you look at web-free communities,
they're either one side of the spectrum
in terms of being heavily culted or actually ghost towns.
So for Matt, for you and and your game what's going to be
your secret to keeping players engaged after you actually release your token wow so wow what a
question this is i think if everybody had the um if everyone had the perfect answer for this
you know it's funny i don't there there's no perfect answer for this because everything shifts and changes so quickly. You know, who predicted that the meme coin craze would go for as long as it did?
You know, like I can't still I'm still blinking and looking at my friends driving in Ferraris and I'm still in my Mazda.
Really? True story?
Really? True story?
True story?
True story?
True story.
I had the sad thing of every time I thought, oh, I'll jump into that one.
That was the point when it turned the other way.
Anyway, I just got unlucky.
I just got unlucky or I didn't have inside information.
Whatever.
Anyway, it is a brilliant question.
One thing about Triumph Games is we are not just BattleRise.
Okay.
When we first came in, we were going to make BattleRise, Dungeons and Dragons for your mobile phone.
We were going to put crypto in it.
BattleCoin.
That's where BattleCoin came from.
Right.
And then I met this guy, Ryan, in one of our own spaces that we were hosting.
And he's now our chief strategy officer. He's like he was one of the biggest.
I think he was one of the biggest Axie guilds guild leaders for a number of years.
And then he worked with Mirror World and which is now Sonic EBM.
And I just handed off with him. and he wanted to come into Triumph,
and he brought a game called Armor X with him,
which was just in a kind of still, you know,
incubator stage to some extent,
but now is a closed beta
with almost 350,000 wallets signed up for a closed beta.
Okay?
How exciting is that?
Really brilliant.
It's like, you know, it's a,
it's a monster hunter meets Elden Ring. It's like set in the future. It's very cool. Very cool. You
have to check it out. Right. And then a few months ago we were offered to take on into triumph,
the legends of Illumia. Um, and we're like, wow, look at, and we're like, wow, look, and we're like, we cannot release a game token. We have got to
release a studio token that feeds the Triumph Games ecosystem, which at the moment is three
titles, Battle Rise, Illumia, Armor X, but I have got other designs on my heart that I want to make, right? So,
you know, part of, this is part of getting an active community. We, you know, we had however
many, you know, 10,000 strong in Battle Rise Discord, 10,000 strong in, in almost 10,000 in
Armor X. Illumia had, you know, when we took Illumia on, I had a lot.
We're like, we need to merge all these
into kind of a single Discord community
where you can just be the part of your game
if you want to,
but there's more there on offer, you know?
And we're doing a, you know,
we're doing a nice thing at the moment
that we've got a questing thing going on on the Immutable nice thing at the moment. We've got a questing thing going on
on the Immutable Play Hub at the moment.
And we're like, okay, well,
let's not just have people quest in Battle Rise.
Let's have them quest in each of the games.
And then let's triumph games, create a multiplier.
So if you've engaged one game
and then the next game and the next game,
let's give you a multiplier for your points. So this is kind of how we're thinking. We're thinking bigger. We're trying to avoid
the cult status that happens sometimes where players are just diehard fans of the one thing.
Imagine if, you know, and interoperability is another way to do it, right?
So imagine if you get an artifact in BattleRise
that you've minted out,
and now you've minted it out into an NFT.
You can still use it in game.
You decide to not sell it in the marketplace,
but now you find that you can bring that artifact into Illumia.
Is this some theory or is it actually applicable right now?
This is coming.
This is 2026 Alpha.
I am dropping.
Okay, you'll be the first game of true interoperability.
We are going to be the first game of true interoperability for amongst the...
And we're not just...
We may not.
We might not live in it just to our own NFTs and our own ecosystem.
Of course, NFTs are public to some extent, you know?
So imagine creating game utility for, I don't know, any of the apes, you know,
Bored Ape Yacht Club or whatever.
Or imagine making an agreement with a big token like Superverse
and allowing people to spend, creating additional utility for super
and allow people to spend super inside the game
as if it was dollars and pounds and whatever else.
You know, I'm just thinking,
like you were talking,
Beam, I do, I love that you guys
aren't thinking just about Beam,
but that you're opening up.
Like, you know, the whole thing about the blockchain is it's
a world without borders. And so trying to break down some of those borders of thinking where,
I've got the audience. I must keep the audience. They're my audience. They're not your audience.
As long as you entertain them, they might stay, but even at any point they can walk away. So the ideas just continue, give them more to play with, break down barriers, right? Open
boundaries. You know, multi-chain is definitely something I want to do, multi-chain. And, you
know, as well as EVM's first step, you know, all the, you know, I'd love to be able to,
we've got Third Web as one of our, you know, partners and a backer to some extent as well,
you know, and, you know, so imagine, you know, every time a new EVM chain arrives, they support
it. So it's brilliant. So, you know, we've got Third Web in the back end. It means we can support
any chain whatsoever, you know,
and it's just,
you know,
these are the ways I think to avoid getting a ghost town and to keep people engaged,
you know?
So you entertain the people you already have,
be true to your promises,
make realistic roadmaps and stick to them.
You know,
you know,
one thing about triumph is,
you know, we do have two games in the market. Illumia has been NFT gated. Well, guess what,
guys? Now it's free to play. You can sign up and get a free to play key and you can play free to
play. Right. And it's going to go to the Epic store. Armor X is an on-chain game, but guess
what? It's going to be free to play, you know so nft ownership is going to be about
additional bonuses and rewards rather than a key to get into a game and the game is then limited
only for the nft holders so we just got to keep opening up we got to everything anything can be
designed any solution can be designed and implemented in order to help people keep an
audience. Well, I see a lot of audience giving you a thumbs up there when you actually mentioned
you're going to be the true interoperability in 2026 here. People seem to be really hyped in this
group chat. For Marco, I know we don't have the magic formula, but reality is that a lot of
projects do fade away after the token hype. Do you think it's actually the fault of the projects itself?
It's just not good enough?
Or is it that the market is just not mature to handle web-free gaming just yet?
It's a...
Blunt answer.
It's the project.
It's the project, is it?
I think, yeah.
Yeah, it is.
It is.
It's very blunt.
But here's the thing.
I think if you're looking at, let's say, a studio and they're like, hey, They're not the ones that are here for your game.
That's why, you know, I like when Matt said, you know,
we've been rewarding people basically behind the scenes for a little while now.
And it's about progression.
And so I think when you incentivize people, what keeps them there?
It's when you give them daily habit building.
It's when you give them a a hook get them excited about your actual
game so the game needs to be good you know cheesy but true but if you then think about your game who
are the people that you want to reward is what matt said in the beginning as well it's not those
people that will sign you know show up they might do five minutes of this that's you know the quest
and then they will leave again so that they get their rewards.
No, it's about unlocking different tiers and about really being able to enjoy and play a game
throughout the weeks, throughout the months, so that you do become hooked.
On the road, you might get rewarded a little bit, but that's about it.
I also think that a lot of studios think about incentivization the wrong way. They merely think that, hey, this is about something of monetary value. And because we are
in Web3, this needs to be more of monetary value. That's not true. When you think about so many Web2
studios and the way that they are hooking players, it's about also progression, but it's about XP,
it's about leaderboards, it's about achievements, you know, grants and guilds that make you really enjoy the people that are there, the culture.
And those are a lot of different aspects where they might reward you with in-game cosmetics.
It might be borders, you know, around your profile, stuff like that, that shows you, hey, I show up, I've been here, I play this game,
I am progressing, I'm putting in the effort to do so,
rather than just being here again to show up, do the game for 15 minutes,
complete the requirements that I had to unlock XYZ reward,
and then I'll leave again.
So yeah, short, it is the studio.
But also maybe the way that they answer.
That's so funny.
Where would they find the real gamers then?
If most of the studios are finding
the fake players, the speculators, where are the real
gamers going to come from?
Well, I would say for a lot of studios
stop doing user acquisition in the
Web3 pool. Start doing user
acquisition like normal studios have done it
I feel like a lot of studios think about it this way
Hey, we're building a Web3 game so everything that
we should do should be about blockchain, should be about Web3, should
be about targeting those people. But again, a lot of them are speculators. They're not the gamers.
A good example with Forgotten Playland, but also with Trial Extreme. Those studios, they are doing
user acquisition campaigns. They are doing them across the globe, but they also start in a few
target countries. They run their ads, they see what but they also start in a few target countries.
They run their ads, they see what works, what doesn't work. It's about traditional user acquisition
and it's about traditional gamers. And I think that that goes back to, if you take that to Beam,
our philosophy of abstracting everything away for the players so that everything they see
is game-branded. It's not seeing AWS, it's not seeing Beam. It's about being able to enjoy the enhancements.
A game could be fully free to play,
but maybe if you've played enough,
you can turn certain assets into NFTs
because they hold value.
They've been a lot of progress to get there.
Stuff like that is what I feel entertains people
and will keep them there.
But yeah, stop fishing in the same
small Web3 bubble and start looking beyond it and start targeting actual gamers.
You're right, we need to stop cannibalizing on the same pool. A lot of studios, what they
don't realize is that the same pool is actually playing 10 different games. When a game says,
I have 100,000 players and nine other games say at the same time, it's not there's a million players, it's just 100,000 playing 10 different games.
And I think they're just lying to themselves.
So we do need to reach out to a new pool.
Like, so TrialX, they're actually doing user acquisition in the traditional ways,
which is actually really good.
I'm going to be a bit biased because I'm in Asia,
and I feel Asia's gaming markets are where most of the real players are.
How is Beam going to be tailoring its campaigns or tools for regions like China, Japan or Korea?
It's a good question. I'll be honest, we don't work with too many Asian teams and studios just
yet. I mean obviously we're open to it. It's a massive market when it comes to gaming.
We're obviously looking, you know, on the investment side, we've been looking at that in the past too.
I think a lot of teams that we've seen in Web3 are actually Western teams when it comes to
building the games. But interesting enough, I think that it also doesn't matter necessarily
where a team is located, because if we go back to studio
and their business right their business is building a game their business is user acquisition i feel
like a lot of studios also people are looking at james being the one that needs to take care of
user acquisition but it's the same as asking amazon to run your you know whole ad campaign
and strategy for your e-commerce business because your products
are listed there.
You know what I mean?
I feel like that's looked at the wrong way.
How can we contribute, though, by making sure, again,
that the technology that we offer is customizable?
It is fully shown in the game.
It is in the game's brand so that when you think
about localization, you don't want
to have a look and feel
as alienating to the Asian market.
So if your tools can be customized to this game
and it can be in their look and feel,
that's how you stop that alienating
and it blends into the actual game.
If you then take that, sorry,
just getting a random call. Let me cancel that.
But yeah, if you think about that, then even bigger,
I think when you think about localization too,
having those tools be localized with the local language
so that you don't end up in a payment window that's in English,
but rather in your native language, stuff like that too.
It's the small things when it comes to tooling, but it should just feel natural. I feel like that's
where we can come into play because we tend to blend in the game rather than, you know,
slapping Web3 on top of it and calling it a Web3 game.
That is true. Localization is very key as well. We need to build real games and not just slapping
the Web3 logo on. For you, Matt,
I'd like to know where most of your game is.
Is there a particular region?
And are you using specific go-to-market strategies
to acquire them from those regions?
Good questions.
When we first launched and Web3,
there wasn't Web3 at all yet,
but we had planned it.
We always planned it to come in.
You know, initially our audience, there was a lot of Europe and a little bit of North America.
As we began discussing Web3 more, we began to get Philippines, Indonesia, APAC, and Latin America kind of starting to come in.
At the moment, we've got quite a few gamers from Brazil.
And quite a few from Brazil, quite a few from the Philippines.
And I think a little bit of that is down to KOLs
who kind of got wind of the game
and were just putting it out to there.
And then it didn't go 100% viral,
but it went like a little bit viral.
But initially, we were only targeting normal, traditional gamers.
They don't call themselves Web2 gamers, by the way.
They're just gamers, right?
And there's 3 billion mobile phone gamers and 2 billion PC gamers out there, guys. You know, yes, there's
some crossover, but, you know, even if there's a 4 to 4.5 billion marketplace to tap into,
we need to be tapping into that as well as making some adverts and AMAs and game nights that cater
to the 100 million strong Web3 players that are out there.
You know, Web3 is growing.
I think part of our job as game developers is to just make the best game we possibly can
that is engaging, right?
Free-to-play games work because people like the gameplay and they get a vested
interest in being a part of the game, either by them making something themselves like UGC,
or they're in a guild, which is coming in Battle Rise and Illumia in the future.
You know, they're in a guild team and, you know, this team gameplay going on, they're all supporting
each other, you know. That's another way they get a vested interest and this team gameplay going on. They're all supporting each other.
That's another way they get a vested interest and they get converted from just a free-to-pay player to somebody who pays a little bit. And I do encourage you, if you are free-to-play players, at the very least, if you're listening and you don't pay anything, at least watch the adverts that are voluntary.
anything, at least watch the adverts that are voluntary. Watch the adverts because the development
team, they may only get a few pennies per advert, but if there's enough of you out there, you can
help pay for development and new features, et cetera. So I think part of our job is to make the
best, most attractive game, engaging game, we absolutely can. but part of our job is to educate because traditional
gamers don't know they need blockchain until they have an item that they want to sell safely
and not get ripped off on a black market site or something like that trying to sell a 200 dollar top five rarest csgo knife
you know so you know so blockchain is is blockchain will help you guys you can do it safely you won't
get ripped off you know um i have a code for my battle rise players for free stuff that i'd love
to give out before the show ends today is, is this a good time to do that?
Oh, yep. Yep. Please do. You said you have a hard stop, right?
Me, I can go a bit longer.
Our, our one is not until four o'clock and it's only three o'clock here in the
UK. So I can go. Okay. Okay. I can go.
Okay. Time is running short though.
I do have one question before you get about the battle passes though.
I really like how you guys started from traditional game before even there was web free before you can call it web free or
even tell the audience about web free games yeah could you tell everyone here what's the biggest
lesson you've taken from traditional gaming that web free developers are still ignoring and how
are you applying it to triumph right now that that's such a that's a great question i've been
around a long time i was the designer of of Die Hard Trilogy and Alien Trilogy back when PlayStation 1 was being released. I love disruptive technology. I love being at the front of it. It's this. It is absolutely this. Developers, play some games.
play. Look at what really works. Look at gameplay. You should be able to make a game that is fun with
no graphics whatsoever. And then get creative. Then don't copy somebody else's game. When you're
making the graphics, just get inspired. Make something fun. Make you something different.
inspired make something fun making something different make something with a unique look to
it and combine the two great gameplay and and and beautiful graphics no matter what style they are
beautiful graphics combine the two try to do something a little different and and and attach
a story people love stories that's why they go to the movies you know so put all that together you know put it all
together and then stick it get into the normal players in a format that they will love but also
put blockchain in it so that you can reward the players who are playing the game most thank you
so much matt um for marco i have one final question for you here. For
Beam, your growth really relies on developer adoption. What would be your killer pitch
to Web2 studios that are still skeptical about blockchain and how will you bring them to Web3?
What's your killer pitch here? I think for us, and it goes back to what I talked about earlier. I think for when we think about Beam, it's not just about the technology. I feel like throughout the years we've been able to listen and work with different studios. We learn to understand their pain point. We basically enable them to focus on what they're doing best, right? Which is building the game, which should be, be you know I say should be because it's
not for accounts for all of them but should be user acquisition I should be just taking care of
the game side and for us it's about making sure that we build technology that enhances that game
that feels natural to gamers and doesn't alienate them so for me it's very simple we're looking for
I would say fewer studios fewer teams to work with but are really good at
what they're doing and they know you know how they want to go about it they know their strategy
and then we'll be able to help them on that end i feel like we have also been really good about
bootstrapping about positioning about the way that you know studios can position themselves
publicly when it comes to communication so there's's always, you know, different elements that we can look and help them with.
But it just is a, I would say, case by case basis what it is that they really need.
Can I just add a compliment to Beam?
Because you guys did, you were one of the earliest adopters who provided an SDK and a tool suite
that allowed game developers to just make a game and not have to hire a
$10,000 a month blockchain coder because we can, you know what I mean?
We can just connect to that feature and stick it in.
You know, Armorex are one of the big beam games coming, guys.
So, yeah.
I just want to jump in real quick. So, yeah. Thank you, Mark.
Just want to jump in real quick.
Speaking of having a killer pitch for studios that are looking to flourish in Web3,
we have a very special studio that is with us today
in this space, Lightning Forge Games.
I had a few chats with them before.
They're creating a wonderful, wonderful game.
Thank you so much for listening in and joining in.
And I hope that maybe, you know, if there's anything,
any ways that LFG can actually collaborate with Beam,
I will hope that this will be the space
where you guys can actually make that connection.
Other than that, actually, I really wanted to speak
to, you know, the recent partnership that you guys have made with SoForn.
I think that's actually pretty interesting.
I think if anybody is interested, please check out Marco's Twitter and follow him.
He wrote a fantastic post about why he believes in this partnership and why it makes sense.
in this partnership and why it makes sense.
Just to recap very quickly, he shared three examples
of how it's actually possible to give even more equity
and expand to the right audience.
For example, show Quest to Spotify users
who stream 90s rap, targeting the golden generation
of Web3, the people who I would say are mostly
in this space.
Letting people vote based on gaming hours, which I think would then provide a lot of
value to the actual players, because we always talk about where do we find these real gamers.
It is actually possible to see who the real gamers are if we try hard enough, because
we will know that they've played certain games, we know they have certain rewards, they collect
certain NFTs, they have certain rewards they collect certain nfts they have been you know collecting different uh game tokens these are the people
who really really love gaming um and then we can actually track that and also things like running
campaigns targeting reddit lurkers or tiktok posters i think this is a great suggestion as
well a lot of people are just looking for things to do like like matt say about education like
people just want things to do and they just don't know where to find this entertainment
and you know being able to find and discover things that you can actually earn you can actually
play you can actually have fun while also you know like doing something productive i think that's
great so my question to you marco is like tell us a little bit more about how this collaboration
came out why you are so bullish on Sophon and what the partnership means.
Yeah, sure. Yeah, before I go and weigh in on Sophon, actually, you know, I wanted to weigh in
a little bit on what he just talked about because I know Matt's been talking about interoperability
way before. You know what I would find really cool to see Matt, for example, if you think
about interoperability and about targeting gamers, you could have, you know, essentially, and I haven't seen any studio
do this yet, but let's say you have a Web3 game, they have gamers, people have been progressing,
you could ask kind of a user acquisition method, say, hey, we can read on-chain data and a studio
can put some data on, you know, on-chain with, hey, those players are at level XYZ in my game.
If they've reached certain levels in an XYZ game, you could say, hey, then you automatically become, like, level 3, 4, or 5 in my game.
So you can skip, like, a part of the early grind.
Or you could say, hey, maybe you get an extra kind of item in my game that, you know, doesn't have monetary value, but it will benefit your journey or make your game more fun.
I'm thinking about all those different ways that you can
basically look at user behavior,
look at what they've done elsewhere,
similar to the Spotify example you mentioned that was in my thread,
and target them that way and make sure you target the right people.
To go back to SoFone, right?
So with SoFone, I mean,
Sav had an amazing idea when it came to an entertainment chain.
And part of what I mentioned in my Twitter thread
that I posted today was a lot of people are talking about,
you know, if you look at innovation in Web3,
it's been a lot about the financial side of things.
So it's been about DeFi, which obviously is amazing.
RWA, it's amazing.
Gaming feels so natural, right, for blockchain usage.
But I think a sector that's really being overlooked is consumer goods.
So obviously there's the project open that's been done, you know, on-chain ticketing for a little while,
where, you know, I originally had a sofa on space as well, which you can listen to and see on my profile.
But we talked about how blockchain is used in ticketing
to make sure that the ones that are able to buy a ticket for a concert
are the ones that might have an X number of hours listened on Spotify
in that music genre or for that artist.
So that you don't have rese you know, resellers just buying
up everything and reselling it at a higher price because the people that end up, you know, paying
a higher price are actually the fans that care the most. And so all those different, you know,
areas when you think about consumer goods, there's a lot of them that you can target,
are actually really benefited by the way that blockchain can be used and that's exactly what
so fun is targeting so they're building technology that like with beam you know it's all focused on
basically abstraction about making things simple but i really just found their social work really
cool which is about you know tracking user behavior seeing what they what products they use, what platforms they use, and how they engage
with it, and then
rewarding that in a
non-monetary way that they actually
are excited about
and will show up for them.
I love that. That's just
very summarized. I love it.
That's brilliant. That's absolutely brilliant.
Like, even
rewarding. So, you know,
like our idea of we want to reward the players who are actually playing, we want to reward them more,
you know, and like in consumer goods, reward the people who are buying, who are using, who are,
you know, taking selfies of themselves and putting it on social media. Like, you know,
we create a little AI bot that scans social media and finds our product on somebody's, you know, you're wearing a Battle
Rise t-shirt in public. Hey, here's a code, you know, like anything like, you know, that's cool.
That was very cool idea. Hey, oh, you know what? I said code and I can drop my code for the Battle
Risers. And all you guys listening, if you're new, you can download.
Battle Rise is easy to download on your mobile phone.
It's play.battlerise.com on your mobile.
We'll take you to the right page, the right shop,
and you can download and play.
And this code will help you get started.
It's 3-D-E-A-E-E-5.
It's 3 Delta Echo Alpha Echo Echo 5.
And that will get you started.
It's 2,000 gold, which is one of the in-game currencies.
Five star steel, which are free draws of artifacts.
I hope you get a legendary.
And 50 premium currency.
So that'll help you get going.
So, you know so come and join us
come and join the Battle Rise Kingdom
Thank you so much Matt
really loving it here
I really want some free gems or free codes
it's going to stop me when I play your game as well
but I say thank you so much from Matt
and Marco for joining today's session
you guys have been very insightful about today's session
Virgo before we close off,
what are your key takeaways
today in this session?
Yeah, thanks so much.
And, you know, like I said,
I think this is one of the most
kind of like technical and sound
and like really fun sessions
that we've been in.
No bullshit, right?
And I just really want to say this, right?
I think battle rise has the right eggs in the right basket.
You guys are betting on the right things.
I really, like I said, I think that you guys are going to crush it
because you guys have all the right ingredients.
A great game, progressive, you know, something that has really strong law.
I think a lot of games overlook law.
You know, they're always just looking for action, action, action.
But actually, law is something that keeps people people really really loyal as well as at the pain
uh and i'm very glad that you guys actually draw true inspiration from like dungeons and dragons
i think many people thought that you know who will want to play like such a
old school board game you know like for example when, when it was like getting like a bit popular in between the 2000s,
people like, it takes so long to play and like people have to actually gather and you know, you need so much stuff to do it.
But the experience that you get from playing a game is just truly amazing.
I think that's how you want to make people feel as well.
So yeah, really, really cool.
We don't see that very often.
We don't have that in Web3 at all for many other games.
So really, really excited to see your launch.
For Marco, I really want to say that, you know, I think what
Beam has been doing is truly inspirational.
It's really cool that you guys are actually expanding more than just games,
but also at the same time, doubling down on games.
You guys put your money where your mouth is, literally.
You guys are actually one of the most active investors.
You guys are supporting so many different games.
Every single game that we bring up to the stage
always have amazing things to say about Beam.
So you guys must be doing something right.
So I think that's kind of like general feedback.
And I think the last thing is just to thank all the audience
for joining us today.
Erica, thank you so much for joining us.
Erica is actually such a great person.
She's actually one of our co-hosts that came up for one of our shows.
We would love to have you back again sometime soon.
You know, Elvis Wing as well as...
Elvis Wing has been joining us all the time.
Guess Poday, yeah, you're fantastic man i follow you
uh on my main account and you've been fantastic you guys you are real like you know fighter for
like virtual gaming in general um you know beam as always supporting us legends um of illumia
and everybody who who is here today thank you so much. I missed your name out.
I'm so sorry,
but we just really appreciate all your time because we know it's tough,
but that's all I have to say.
Thank you so much.
Thank you so much for that.
Thank you again, Marco.
Thank you again, Matt.
I'd love to see you guys again next session.
For everyone here,
if you want to have insights
on developer building on Beam,
please follow Marco's account
and follow Beam as well.
For everyone else that wants to get their codes, if you didn't miss this message please dm battle rise or dm matt himself as well
thank you everyone like to see you next time good night and goodbye I doubted me they ain't give me no money in my pocket I'm gonna spend it by myself I bet you never felt this pain I felt when my man had no money in the bills brah
That's when G money Thank you.
