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Spaces That Sell: Turning Listeners into Buyers
Recorded: June 18, 2025 Duration: 1:16:48Space Recording
Short Summary
In a dynamic discussion, crypto enthusiasts explored the significance of establishing authority and trust in the space, the upcoming Token Generation Event for Soulbound, and the strategic partnerships that are shaping the future of Web3. The panel emphasized the importance of community engagement through platforms like Twitter Spaces, highlighting trends in fundraising and growth opportunities.
Full Transcription
Thank you. All right, good morning, good afternoon, and good evening, wherever you're at in this crypto world.
My name is Cody, and I am your co-host for today.
So thanks, everybody, for tuning in.
We're just trying to get our panelists up on stage so that we can kick this episode off.
So bear with us here for just a second longer and we're really looking forward
to what we have to share today.
Looks like we got the ex-co-host punching away on the panel to get started. We're waiting for a few
other stragglers to join us, but thanks to all of our panelists that are joining us on the ex-co-host educational and training on how to turn listeners
into buyers should be a good one. I am joined by the other co-host of this whole thing. Tori,
how are you? Hi, guys. How are you doing today? I got a bit of a delay on my personal, so bear with me. But appreciate you, Cody, for jumping in and appreciate everybody on the panel. It's going to be a good space. I'm excited.
Trying to get everybody up on stage here real quick.
You want to give a quick shout out to what Xcohost is and how it is a game changer for those hosting in the space?
Yeah, so Xcohost is kind of like an all-in-one toolkit.
We're rolling out new features pretty frequently. So if you're looking for, if you're a host and you're looking for speakers,
it's a really great tool to kind of dive in and start to build a name for yourself,
whether you're a brand, whether you're a creator or personal brand, and you're trying to just like
make a mark and show kind of your expertise, your knowledge, and get on these roundtable discussions.
And then as a speaker,
if you're looking to jump on spaces, you're trying to break into any industry, really,
we've started in Web3. Those are our roots. Web3 Gaming, tons of Web3 Gaming spaces, DeFi,
you name it, we're pretty much adding it to Xcohost. But if you're looking to break into
these industries, it's good to jump on these spaces, get your voice heard, get your name out there. We just added broadcasts. We've got a free trial
up and on the site, so anybody can kind of try it out. It's free to be a speaker,
and it does cost a host because we pull analytics for you, and you can kind of showcase your
profile and just kind of your brand and get your name out there and
organize your spaces. It sends out the notifications for you. We've got suggested
speakers. It's easy to kind of send invites. So it's basically your on-one toolkit. We've got
tons of other features coming up. I know we used to do our town halls where we talk about all of our feature rollouts every two
weeks we're on crazy sprints uh this summer is going to be a slow and steady summer we've got
really cool features coming and a really cool partnership so if you haven't joined yet join
now it's free sign up start exploring uh start making. It's built by the community and it's going to stay that way.
So yeah, I appreciate the intro here, but I see a ton of familiar faces.
And I think most of them are on X co-host already.
But yeah, if you haven't yet, sign up.
We'd love to see some more faces on there.
For sure, for sure.
You know, being a longtime user of the X co-host platform, I host multiple spaces.
The Next Moon Project is all designed around trying to find the next moon project as we explore, interview and basically, you know, get to know the people behind the handles.
It's been an amazing journey and X
co-hosts has been there every step of the way. So we appreciate them providing the wonderful
analytics and useful tools. And I think I can speak for the rest of the panel as well being
X co-host LGs, OGs, excuse me, legends in the space as well, that they definitely have a love for the
ex-cohost platform as well. If you disagree with me, you can hit me up in DMs and we'll have a
friendly banter there. All right. So with that being said, we've got a great topic for today
that is pertinent to any host or any project brand that's wanting to get into the
spaces industry and use it as a useful tool. Regardless if you use X co-hosts or not,
this is a wonderful amount of information that Tori and I have kind of put together,
and we are going to enhance that with
the panelists that are joining us in the discussion. So to go quickly around the panel here to kind of
give quick little intros, Adam, do you want to take 30 seconds and kind of give yourself a quick yeah sure yeah me oh oh man
so excuse me yes it's on the mic okay yes uh good good afternoon good evening good night good
morning everybody great to see you today.
Kind of excited to get into this in the middle of a very exciting operation.
And yes, we're very happy I can come and participate and contribute to this.
So Adam Glaze, I'm the founder of Songjam, and we're securing your voice on chain and around the world so that you don't get vished which is voice
phishing which is a rising risk all over the place there's a deepfake attack every five minutes so
and we're building an agentic crm for x space hosts so you will love that as well if you haven't
tried it already thank you love it Love it. Thanks for being here.
And with a legend in our presence, Soulbound Marcello, how are you?
Doing amazing.
Sorry for the delay.
I'm just getting in some lunch.
Sorry, didn't expect to get called out.
Yeah, super happy to be here, guys.
This is awesome.
A bunch of friends are here.
And yeah, I think this is a great topic as well.
I'll give a quick introduction.
Marcello, head of spaces here at Soulbound.
We are a streamify, gambleify, agentify, deep empowered platform.
We're doing a lot of cool stuff.
We've got actually some stuff cooking with ex-co-hosts, both myself individually as well as
Soulbound. So excited about that. And yeah, I guess
shameless plug for Soulbound. We do have our TGE coming up. We've
got our IDEO sale happening right now. So check out our pin post if you
are interested. But super happy to be here, guys. This is awesome. Let's
go. I think this is a great topic.
Perfect.
Let's keep it going around the horn,
and let's go with cocktail next.
Jim, Jim, thanks, Cody, for having me here once again.
I think we see each other almost every two days,
and it's always a pleasure.
Nice to see other faces move known faces sorry with both
Adams nice to meet you Marcello so yeah I am a web free consultants I'm working with projects
to help them on the project management part, marketing and communication.
So that's all for me.
I'm really glad to be here and a great topic to discuss.
So yeah, that's all.
Thanks.
100%.
It's going to be a great topic.
Adam M, how are you, my friend?
Been a while.
Why don't you go ahead and introduce yourself?
Hey, guys. I'm Adam Em,
head of business development for Player Gaming Blockchain
or Avalanche Layer 1.
Been doing this for about a year and some change with Player
and always great to get on space as ex-co-hosts.
You guys have been awesome i know we've
used your guys's service in the past and i highly recommend it so thank you for having me up here
awesome great to have you back brother and last but not least let's go with open loop i think
it's ryan right ryan? Ryan Reynolds is what they call you.
Yeah, we got a rug. Shoot. All right. Try coming back. Open loop. We'll get you back up on stage here shortly. So, yeah, thanks to everybody for tuning in again. Like I said, this is going to be a great
topic. And you know, this is what X spaces are all about is coming together, like minded people
coming together, joining our voices together in a discussion, and definitely worthwhile. So with
that being said, let's go ahead and everybody needs to go out and share this space so that we can beat the X algorithms and get this topic and this discussion out to the masses, reach broader audiences.
So if you guys could do that, I would love you forever.
I know Tori would love you forever because we have put in some time and effort into preparing for this episode for sure.
So looks like we got OpenLoop back up on with us.
Let's give it another try.
Ryan, are you there?
Hey, just having some really bad connectivity and weird bugs going on
this last three hours with Spaces.
So not super sure what's going on.
My internet's stable but um i like i
basically log in and then it like it just mutes and i log off again and it mutes again so i have
no idea what's going on oh shoot sounds like you need to put the tinfoil hat on and stand on one
leg and stick your cell phone up in the air and you'll get it uh usually works for other people
i've heard don't know from personal experience but we'll get it. It usually works for other people, I've heard.
Don't know from personal experience, but we'll give it a shot and let us know if that works.
But again, yeah, just make sure that you guys share this space. Likewise, we're going to be
covering a lot of great topics today. So if you do happen to have any questions around the topic
or for specifically our panelists, be sure to shoot them some questions down in the threads below.
I know that they are just itching to answer those questions for you.
With that being said, let's kick this thing off and let's go.
So, you know, like I said earlier,
spaces are a really good way for us to really come together as one voice and really drive change, try to talk about the different trends think about monetizing X spaces, three things need to occur.
And I call it EAT.
We all, as hosts and projects and brands looking to tap into the online spaces industry, we need to eat.
And what eat stands for is we need to establish ourselves as an expert,
position ourselves to become an expert.
We need to build and establish our authority.
And we also need to establish trust and transparency
because all three of those things are the secret sauce.
I'm coming right out of the gate to give you guys that secret sauce of what it takes to really
monetize your space and turn your listeners into potential revenue. So I'm kind of curious,
and I'm going to throw it over to our panel. What things are you guys doing to, again,
establish yourself as experts, build your authority, and build trust and transparency
in the space as hosts? Marcello, thanks for going first, my friend.
Yeah, for sure. I think, yeah, man, I love to eat, and I think that's a great acronym. So, that's two Ws. I think that, in general, yeah, no, I love what you said in terms of, you know, establishing yourself as an authority, right, or as an expert.
when it comes to spaces, I think of AMAs, and then you've got panels like the one we have right now.
I think both are really great models in terms of establishing expertise.
I think that roundtable discussions are great because you don't always need to be a quote-unquote expert,
especially like I myself as a host, I really don't think I know much.
I just bring on smart people and I ask good
questions and I let them talk. But by doing that, that really creates an incredible environment and
a space that, you know, it really, really being associated with the right people, I think that
automatically elevates your brand. And not only that, people start to recognize you as that guy or that brand
or that project that is able to bring on other projects. Obviously, if you're like us as a
Streamify platform, we would definitely, I would argue we need to be experts as well. Otherwise,
I don't think we know what we're doing here. But I think when it comes to spaces, especially,
But I think when it comes to spaces, especially, it's such a great vessel in terms of facilitating a container for experts, right?
You could bring on literally up to 10 other people that know more stuff about you.
You ask them a few good questions and suddenly that establishes that relationship and that people will now recognize you.
And if you consistently do it, right, I think we talked about it really well last week with
the space that we hosted with Exco Host as well.
But, you know, just building that organic community, right, over the long run, right?
I think showing up consistently is super important.
I don't know the actual statistic, but I read something like it takes at least like 12 or 17 call to actions before somebody actually does something. So for them to act like they might
not be a buyer on your first Twitter space. It might be on the fifth, it might be on the 12th,
it might be on the 50th, but consistently showing up, you know, and then building that brand,
building that reputation really, and then bringing, you know, and then building that brand, building that reputation, really,
and then bringing, you know, building over the long run, I think eventually, if you're
bringing something valuable, and people actually really, really love what you're bringing to
the table, and they want to support you over time, I think that's how people eventually
do end up becoming buyers, right?
And I think there's a few other ways to do it.
Obviously, you want to, you know, if you're selling something, don't be afraid to talk about buyers, right? And I think there's a few other ways to do it. Obviously,
you want to, you know, if you're selling something, don't be afraid to talk about it,
right? Bring value up to the table, but don't be afraid to push what you're talking about.
If you're bringing value to people's lives and they're really getting something out of it,
don't be afraid to tell people what you're doing because if they're really interested,
it might actually be something they're looking for, one. And then two, if you've given them an excessive amount of value,
eventually people might even feel just guilty.
It's like, oh my God, these guys have done so much for me.
I'm just going to throw money at them.
So I think that I'm a big, big, big believer in consistency, showing up.
Don't just do a one-off Twitter space and then expect people to throw millions at you.
Do it on a weekly basis.
Keep bringing real people that have actual value to bring.
Keep it engaging.
Keep it interesting.
I really think Twitter spaces are such an underrated funnel when it comes to this.
I tell this to my clients all the time.
Some people, I tell them,
you're not gonna get millions of followers from doing this.
Get that out of your brain.
But it all comes down to quality over quantity.
And just building that quality over time, it does have its effect.
And you don't know who's in an audience too, right?
We've got CEOs, we've got VCs, we've got founders,
you got KOLs, et cetera. You got market makers. You don't know who's in an audience too, right? We've got CEOs, we've got VCs, we've got founders, you've got KOLs, et cetera.
You've got market makers.
You don't know who's in the audience
and that one person who just might like you
because of what you're bringing to the table,
you might just be funny.
You might just be charming.
And it's like, I really like this person's vibe,
especially in the space that we're in.
I'm not gonna lie,
there's a lot of bullshitters in this fucking space.
I hate to say it, there are a lot of them, and there's a
lot of great people too, and how, you know, at the end of the day, you're gonna wanna
do business with people that you vibe with, and people that you resonate with, and people
that at the end of the day, um, share the same values with you, and, and, and, you know,
you feel like they're real, which touches on your trust piece right I think over time trust um you don't build trust right away like I I'll be really honest I don't
trust most people that I meet um I'm a very open person but I I'm always pretty skeptical and over
time you know if somebody proves themselves and it's like okay well this person seems legit and
you know I'll give everybody a shot but I think I've just seen so much in this industry that I've automatically just created
um a filter and it's just like for that filter to get removed and I feel a lot of us could agree too
like we've just seen a lot of stuff happen in this space like you're gonna have to earn your trust
I'm sorry and over time it's like um how you do that? You keep showing up you build that relationship with people you'd be transparent and
Over time, I think you really build that trust and that's how you really get buyers or you turn listeners into buyers
That's what I think that's a long-term strategy if you're looking to you know transact or extract immediately
I hate to say it, but you know, transact or extract immediately. I hate to say it, but, you know, that's possible. But I think people want to build trust.
And I think over time, if you keep showing up, that trust is going to be earned.
And then, you know, it's not even a question whether they're a buyer or not.
They're just going to want to support you because you're just bringing so much good
stuff to the table.
But, yeah, those are some thoughts on my end.
That's the episode, folks.
That was well said, my friend.
Yes, yes, yes.
Very, very well done.
Very well said.
And yeah, I totally agree with you.
I feel bad for these next panelists that are going to be coming up after because it's going to be hard to add on top of that.
But I know that they will because it's going to be hard to to add on top of that but i
know that they will because that's the caliber that they are so we'll go with cocktail first
let's keep adding to the fire my friend yeah thanks uh yeah i think as you say it's very
difficult to go after after margello but yeah i think the first thing that I talk with my client is about the space is not only during
the space.
I mean, there is, it starts before the space.
The hype is the conversion you know like if you have people that if you you manage to build some
anticipation uh this is the topic uh highlights benefits of your product and what you are really
what you will be uh speaking about during this space uh by the time you are live your warmest
leads are already listening with intense, you know.
So it's also, it's not only during the space, but also before and after that,
because to get the most out of a space, we can make like a loop.
Yeah, to be like a loop, not a line, but just with DMing the listener,
make some clips of the best moments of the space,
post recaps and the tool made by Adam is really handy for that.
So yeah, there is a lot of things you can do
that will help you to turn your listeners into buyers,
but not only during the space, but before and after that.
So yeah, I think this is something
that most of people are forgetting about or are not
aware about.
Some people are just preparing the space,
trying to get it in the best way they can, with the best questions they could have and so on.
But yeah, I think it's a war and not just the live instance.
So that's my take.
Wow, man.
I think you were listening to Tori and I's telegram conversation we were having yesterday because that's exactly almost to the T of the title of
an upcoming episode I told Tori about that we need to do. Before and after spaces and how crucial
those two things are for sure. So let's shoot it over to Adam. Let's hear his take.
let's shoot it over to Adam and let's hear his take.
Yes. Thanks. Thanks so much for the plug, bro. That's much appreciated.
And you're right. You're absolutely right.
You do need Songjam to make the best summaries of your space.
And if you haven't already, you've got to go to Songjam space and paste the URL in after this after this show it will be summarized
for you and it will be public on our twitter feed so yes and what I'd say is that the thing that I've
discovered about xspaces because I wasn't I wasn't a pro for hosting xspaces or for even really
participating in them and but I had this idea that, you know,
and I knew that so many people in cryptos,
therefore so many people that are aware
of the concept of self-custody
and kind of, you know, on boarded to sovereignty, right?
That's been such a big thing within, you know,
the whole way that cryptos proliferated. So, and it know the the whole the whole the whole way that crypto has
proliferated so and and it is the place where the crypto people are sharing their voices
insecurely so and that's the reason that that i chose xspaces as a distribution channel however
when i started getting into it what i realized is there's an amazing capacity for authentic
connection and that's just been kind of mind blowing in and of itself.
And so I think that actually that the fact is, in some ways, you don't even really need to try to sell in the next space because people are already out coming to egg space is looking for something and you can just kind of fall into that
for that you can provide that value that they're looking for just just through like virtue of
literally showing up as a soulbounds we're saying so that's kind of yeah that's kind of my take on
it really i haven't i found that i mean we it's amazing to to convert customers without even selling at all,
just like hanging out in a space and chatting with people
and talking about what we're doing
and going and finding that people are signing up
and subscribing, you know,
without it being any kind of exerted effort, right?
So it's not something I've really experienced
in different distribution channels before.
And so I'm very, very kind of bullish on the whole opportunity here.
Yeah. So that would be my kind of two cents on on the topic so far.
Tori, you're the expert here. But what are some things that you've done?
Tori, you're the expert here, but what are some things that you've done?
Yeah, I love what you said, Adam.
I agree.
I come from a marketing background.
And one of our, sorry, I have a little delay, so it's messing me up.
One of the questions we used to ask incoming clients was, you know, where does your target audience hang out?
And that was always
such a struggle for most of them to answer, right? And you can have a really, really great product,
or you could be, you know, offering a really, really great service. But if you're not getting
in front of your target audience, it's, it's, you know, dead on arrival. And so we always used to
ask them, you know, what conferences do they go to? What
articles do they read? What newsletters do they subscribe to? And Twitter Spaces has really
turned into this hub for anybody on the go, especially like, you know, Marcello was talking
about, you don't know if there's a CEO, you know, on the panel or in the audience, it's really become this like on the go
place for people to listen. And like you said, Adam, where they're looking for something,
they're here for a reason, they're, they're trying to gain knowledge and trying to create
a place where they also feel safe jumping on stage. And so you have a lot of lurkers. And so I,
I love what we've built for ex cohosts, but Twitter spaces really has like created that ethos for people. And I think it's super important, but that was
always our question was where does your target audience hang out? And if that answers Twitter
spaces, then that's where you need to be. If you're launching a product, if you're doing a TGE,
if you're just trying to get your name out there, if you're, if you're a spaces host,
or you're trying to be one and you're trying to get hired, get your voice out there.
Get it on recording.
Go get the transcripts and create articles and do the stuff after the space.
Don't just jump on every single space.
You have to do a little bit of work afterwards, too.
But make that name for yourself.
You don't need to show your product on every space.
You just need to talk and be knowledgeable, right? People care how much you care before they care how much you know. So you can talk about your product forever. But if you don't care about what you're building, if you don't care about your community, you know, show up where your target audience is
because sometimes people build products, but they're not really getting in the center of it all.
So I love that take, Adam.
And yeah, and I love what you guys are building too at Song Jam.
We've got some conversations in the back end, but if you guys haven't jumped on Song Jam,
go check it out.
It's a really great tool. It's a really wonderful tool,
especially if you're trying to get yourself out there
after the spaces are over.
And yeah, glad to have you here.
To echo what Tori said
and also what was mentioned before,
I think by Marcello is this like,
the good news about Twitter is this,
that it has hundreds of millions of users that are ready to give you their opinion at the drop of a hat.
So, you know, having spaces is definitely a great way to kind of fill your space up with people that are dying to get in.
Adam, Tori was talking and your hand shot up. What resonated with you, my friend?
Yeah, I just really liked kind of the summary and how you were talking about,
you don't know who is listening. And I just kind of have an example of that.
have an example of that we've been building for player for the past four plus years now.
And you don't know what in the moment, you don't know what kind of advertising or promotion
that you're working on is going to have an impact or how far of a reach it's going to
have.
You just kind of have to put it out there and keep working.
And then you kind of get that feedback down the line. And I'll use kind of an example of that. I was, we recently, Player recently just got the Retro 9000 grant. It was 170 projects that applied,
only 19 ended up getting it. And there was a lot, a lot that went in to that grant and a lot of different
metrics that they were tracking. There was like a social metric, there was actual development metric.
And so part of that was just kind of building, right? You just continue to build, continue to
put products out. That's one thing that helped us a lot. The other thing was they were looking at our social score. So based off of people's just experience with us, they voted
and we ranked pretty high, at least on the voting. So that was another metric that helped us.
And then just kind of bringing it back to this, I was recently introduced to a member that I was doing some business
development with. And I started to explain, the person that connected us was like, okay, now,
Adam, you can kind of go ahead and explain your guys' product to this person. And I started
explaining it to them. And they said, Oh, yeah, I actually, I'm already aware of you guys. I heard
about you six months ago on a space. and I liked you guys what you were building.
And so I went ahead and wrote an article about you guys back six months ago.
And I personally hadn't read that article, but it just shows you don't know what you are talking about, who's going to reach in that moment.
But you will find out about it down the road,
what worked and what didn't work.
And for us, the spaces is something that definitely worked.
It kind of helped get our name out,
and we're going to continue pushing for the next grants that they have,
but this stuff works, so definitely recommend it.
Awesome.
Yeah, a lot of great takes so far.
I appreciate the panel jumping in and sharing some personal experiences and what they're kind of doing to eat. Right. And so, again, to reemphasize what eat stands phase two, which is you have to have a rhyme and a reason,
aka a strategy and a plan. It's not like you're jumping on to talk about the tacos that you had
for lunch on Taco Tuesday. You might, and that might cater to a specific audience, but everything
you do in social has to have a rhyme and a reason behind it.
Why? Because there are three things. It doesn't matter the industry that you're in. There are
three cognitive behaviors that need to occur or boxes that need to be checked in order for
an online user to take action. That starts with motivation, right? I can't remember who it was. I think it
was Adam P. that basically talked about, you know, motivation. People are in your space for a reason,
right? There's a need. There's a desire. Two, you need to be able to trigger them in a way to do it.
And that's kind of a strategy in itself, right? How you can monetize a trigger.
And number three is that you've got to have the ability for those people to take action once
you've triggered them, right? So call to actions are great. But if you don't have a website to
drive them to, if you don't have a tip button, if you don't have a download, if you don't have anything
to correlate with that, all you're doing is you're bringing lots of people to a party
without the booze.
Okay?
Think about that.
Let that sit in because that is the truth because then people will leave and people
won't come back because they know that your parties are dry without the spirit.
Right. So with that being kind of said, you know, as we kind of look at these different strategies, I think we've established that engagement is number one.
Consistency is number two and value is number three.
That allows you to not act like that 19 year old car salesman trying to get his first car sale,
right?
Selling without sounding like an ad is going to be key.
And once you do that, I think we've established that you can definitely sell these people.
But there are two different ways that you can monetize your spaces.
But there are two different ways that you can monetize your spaces.
First one being is I know for a fact that Marcello and myself both do this, but we do charge for our hosting services up front.
That's one way to monetize your spaces. said, go off the back end and convert your listeners into actual buying customers or revenue
streams, either through subscriptions, either through buying products, downloading, whatever
it might be through your products and services. So again, having a unique strategy is vital.
Knowing who your target audience is also key metrics in this whole thing.
So as we kind of talk about this, my question to the panel is, when is the right time to push
call to action? Can you push the call to action at the beginning, in the middle, or at the end,
or do you do it after the follow-up?
That always seems to be a question with a lot of my clients that I've worked with over the years.
I'm curious what your guys' takes are.
This is a really good question.
I think it really depends on the call to action and the topic of your space
but um i mean any call to action has to make sense you know in your yeah in your in your topic and i
mean so for example if you if you are starting directly with join our Discord space, people don't know about you and they will not join your Discord at the beginning of the space.
They need to know a bit more about you before taking the next, something like you will be showing the website, your website, for example, make smart way to make like little reminder
to the discussion, you know, like pushing the little information
that remind people that there is a call to action.
So I think it really depends on the topic
and what you are trying to push.
But yeah, I think most of the time,
people are doing it at the end of the space.
And I'm not a big fan of that most of the time people are doing it at the end of the space.
And I'm not a big fan of that because sometimes people just leave the space before the end because they don't have enough time to follow the discussion.
Or maybe they are not interested.
But if it's the case, they will not go for your construction anyway.
But if it's the case, they will not go for your culture action anyway.
So yeah, I think the best way to do that is to make it natural and to make it all along
the way during your space and some more windows.
So that's my two cents on this topic.
Love it.
Great take.
We're going to circle back on a few things that you said, but I see that Adam had his hand up. Go for it, my friend.
upfront, even before the meeting. There's nothing that I hate more than when somebody's like, hey,
let's jump on a call and chat a little bit. And then at the end, they finally tell me the price
of everything and that I'm not interested. And then I wasted all that time that I spent talking
with them, asking them about their product. And it kind of goes back to like, if you're going to charge a bunch without knowing the person you're going to send it to, how they're going to react to it.
Like if you think that they're going to pay that up front, then just tell them up front.
It's kind of like when you go, you're walking around a mall and they have free samples.
You know, here, try this free sample and eat it.
If you like it, then you come and buy more
food at our place. The same concept applies to crypto and businesses in crypto. Provide the
service you're offering for free. If I like it, I'm going to continue to use it because it's so
much easier for me to get my founder approval and the team's approval of, hey, guys, let's try out this service for free and see if it works.
It's probably going to be a yes from the team.
But if I say, hey, they want this for this month and this for this month, it's going to be a lot harder sell.
So if you can, I don't know, this isn't affordable for most projects, but if you can provide your service for free and if people really like to use it, use it.
And then, you know, up front, when you reach out to somebody, hey, this service is for free, they're going to listen.
So like not wait for how much it's going to cost at the end.
So that's kind of my takeaway and something that kind of frustrates me in the space and from business.
It's something that kind of frustrates me in the space and from business.
You know, that's a typical business move is you provide the service for free and then charge later if it provides value.
So that's kind of my take on that.
No, I'm right there with you, my friend, because that's why I started the Next Moon Project,
because I hate having projects to pay these astronomical KOL fees just to get on spaces to
talk about their project, build awareness, basically all eat, right? Establish expertise,
authority, and trust. Why do KOLs need to pay for it? Well, I know why KOLs charge for it,
but in the same sense too, is it comes with a biased narrative a lot of times, right? And so with that being said, that's why I established the Next Moon Project is so that we can avoid that. and cocktail and song jam and say, hey, I will do a free exclusive interview with you guys.
And it's kind of like you said, the free sample.
It's kind of like, oh, wait a minute.
Is this first one free?
Is this a gimmick to get me in the door?
And then you're going to be like every other quote unquote KOL and charge me up the wazoo
for a space.
Absolutely not.
And I think that, you know know that is definitely a battle that
that you have there as as as um as you kind of mentioned but it is proving very well uh to to
kind of offer your your services for free i totally get that i totally get that and in fact i offer
all my hosting services to the projects that I am personally involved with as a free service for me being part of the team.
So it is one of those things because I see the passion and the value behind it for sure.
You know, one thing that was brought up earlier by Cocktail, you're absolutely right.
Um, you're, you're absolutely right.
Like in terms of, uh, waiting for the call to action to be at the end, the big hit at
the end, uh, majority of the people will not stay till the end, uh, especially on lives.
They will come back and they will listen to it a little bit later.
Uh, there's not a whole bunch of statistics around that.
I just know this from experience working with uh other platforms like
youtube and and uh facebook and stuff like that uh seeing the the behavior of how long people use
and really it it boils down to the structure of how they structure their videos to get people to
wait to the end there's a lot of different formats that you can do with like looping and things like that to, to draw people in.
But if you noticed at the beginning of the space,
I asked everybody to do one thing. Does anybody remember what it was?
I can retweet the space.
Exactly.
Is that free?
I'm kidding.
Yeah.
It absolutely is free.
But the best part is, is it's a great way to kind of engage your audience's level of engagement, especially on a space.
Another one is also to kind of test to see if they're going to engage with your call to actions are the emojis that people throw up all the time. That is the best way to determine if your content is resonating with your audience, because as a host, you need to make sure that you're providing high quality content to them, right?
Making sure that the conversation is going in the right direction. So getting them to engage in stuff that isn't going to cause a lot of effort. There's not a lot
of the motivation matches the ability or the motivation matches the ability or the task at
hand, right? Too hard of a task requires lots of motivation
to get it there. So just always keep that in mind. So when it comes to that kind of stuff,
again, I don't think that there is a right or a wrong time to really throw out a call to action.
It really depends on the topic at hand and if it naturally fits into the conversation, right? So if I asked
Adam M. to come run a 5K with me right now, I don't know. You might be a runner, but I know
I'm out of shape and it's going to require me to get tons of motivation just to run a 5K, right?
It looks like Adam's with me on that one.
But know your audience, know kind of their engagement level with you.
And then the last thing I kind of wanted to ask you guys is,
what do you do when your audience starts becoming disassociated with your topic.
Is that your hand up, Tori? Or is that a wave?
Yeah, no, it was my hand up. I can jump in here because I was actually just having a conversation with Snooch about this like a couple weeks ago is just in general as a space host, like we really need these educational spaces.
And the reason being is for this question is once, you know, your audience starts becoming disassociated, once your speaker panel starts becoming disassociated, you kind of just start to fall short.
speaker panel starts becoming disassociated, you kind of just start to fall short. And then there's
really engaging discussions like we had last week with Marcello and the week before it's nature,
it's like, you don't want the space to end. And it's such a good sign when other people are like,
oh, it needed to be longer. You also have to know like when to stop, right? So like,
leaving people on a high is a good thing. Cause then they're, they're waiting for the next,
the next space where you can continue the conversation.
But what to do is it, you know,
when you're engaging with your speaker panel,
this is really important for hosts.
And it's also really important for speakers,
especially for ex-co-hosts.
Like the platform is community built.
So people rate each other and they,
speakers rate hosts and hosts rate speakers.
And if you're not engaging, if you're not retweeting, you know, if you're just trying
to jump on spaces and, and have your, you know, PFP on there, it's not going to really
do you any good.
Right.
But as a space host, you have to understand that you're not just, you know, barreling
out questions and calling on
people. There's a couple of pieces where like, there's nuances. Sometimes speakers are afraid
to just jump in, right? They don't know if they're knowledgeable enough and what they're about to say.
So they get a little timid. And so you have to call on them, but you also have to, you know,
you want them to be raising their hand, but you have to be ready to reply.
Right. Like you just, you know, watched you do it to Cody.
Like it's it's really important that you don't just feed off, you know, run off the list of questions that you have and agenda points for your topic.
We've got to have a roundtable discussion. There's got to be back and forth.
There's there's things that everybody has said in here that I'm like, oh, I want to jump in, but I don't want to cut them off. But I also want to remember that for later so I can, you know, kind of piggyback off of points. And I think that's so important as a space host is to like, really, really listen, really be engaged.
engaged. We're not here to just do interview style, you know, okay, next person, next person.
If they say something that kind of rolls into another topic, it's okay, you know, to let that
conversation, you know, expand and go in another direction if it's not, you know, perfectly aligned
with your agenda. Because if it's really engaging and you see hands getting thrown up, you should keep going. There's clearly, they're saying something that's
important that other people want to jump in on, even if it's a debate, even if other people in
the, on the panel, you know, have something to say against it and they want to play devil's
advocate. That's okay too. That's what makes an engaging discussion, not just, you know,
pinging questions and then moving to the next one. I do see a lot of hosts do that sometimes. And that's why these
spaces are super important. So I love this question. I'm glad you asked it, but remember
that as a host, but also as a speaker, remember what other speakers are saying, write it down,
have a notepad, whatever you need to do, but like be ready to jump in and piggyback off of what they said. You know, even if it's like three turns from then is you can bring
it up and keep the conversation flowing. So that's what makes a good speaker. And that's what makes a
really great host. And that makes all the difference. Heck yeah, for sure. Adam, I see you got your
hand up, but I just want to make one point here as well. For me, how I engage in my mind how a space went is the number of questions we go through.
So for me, my goal is that if I can ask one question and fill an hour with that one question only,
fill an hour with that one question only, I have succeeded and I have beat the universe
of space topics for sure because we struck a chord.
Marcello has definitely participated in a lot of those discussions, but I'm often angry
with myself because if I go to two or even three questions, it's like, okay, did the topic
not really resonate? And I take that to heart for the next topic of like, okay, because everybody
knows I love to go down a deep, deep rabbit hole of conversation because like you said, Tori,
it just kind of keeps sparking and you never know where the conversation will end up.
And that's what it's all really about, right?
Is kind of dusting off and uncovering some of those dark nooks and crannies that are
in the various topics that people don't want to talk about.
And those are the topics.
Those are the issues.
Those are the challenges that I want to bring to light because that's the only way that's going to drive change, adoption, and evolution in the space. So thank you for that
comment. Adam, my friend, you are up. What's up? Thanks. Thanks, guys. Yeah, really interesting
to engage with this discussion. And there's been a number of salient points i i think
something that that strikes me about the kind of x space culture is we're we're very much kind of
confined to the the latency issue right so the the tech and the kind of the lagging tech limits
our ability to have a much more kind of free-flowing
discussion that we would if we were all on if we were all at the front of a conference or even on
a zoom call we would just be like yapping away in a completely different kind of way so it's so i do
think that the we're also i i anticipate that the culture of x spaces will transform quite
significantly and and many of us that have become accustomed to kind of a certain way of of of
talking in you know the round table and putting up your hand and everything that's that is basically
necessary for this format of space um but I'm really looking forward to future upgrades
to the X space experience that will give us the ability
to just communicate much more fluidly.
And I think it's gonna be, and of course,
like from my side, like the introduction of music
and the DJ agent and everything,
I think we're gonna to see some some really interesting
cultural shifts on this platform and they're already here to some extent i think i i've been
attending but you know hundreds of spaces i've been you know basically spending my entire
day jumping in and out of spaces and it's a little bit like a festival this platform right
because there's some you can go into a space and there'll be you know this is massive you know massive people speaking you know like top political leaders
and there's even the potential to go up and join them on stage right if somebody else is there
that you know and they see you and they want to talk to you you'll get called up and you're
suddenly part of a discussion with with world leaders and just as equally there are little
pockets of you know
there's there'll be one guy like playing some tunes and you can go in and start a chat and it
turns out that he's actually like invented this new ai that's going to change the world and i had
no idea and he's going to get a nobel prize or not you know he might just be bullshitting me you
never know but uh that was the kind of that's the kind of thing that I think we're due
an upgrade to the platform broadly. And it's going to be really exciting to see where it goes.
100%, 100%, totally agree. That's the one thing I'd refer to more as a cocktail party,
because you can have small groups to large conversations, right? And then you got the drunks over in the corner, and then you got the influencers that walk
in that everybody wants to be around with all their paparazzi following them.
I mean, it really is that on Twitter, for sure.
But the most important point that you just made, and Tori alluded to this earlier as
Corey alluded to this earlier as well, is it's a level playing field.
well, is it's a level playing field.
So an intern like myself can actually speak with Jack Dorsey that started Twitter years ago, right, to Elon Musk engaging with my posts.
It really levels that playing field.
And in the normal corporate sense, you wouldn't be able to get that.
And so that's why Twitter has been an exceptional thing for community, specifically around Web3 projects, because it levels that playing field where the normal community member, a user, can actually speak to the founder and drive good change, provide feedback, provide a lot of
insights in how to make the platform better. Only God knows, Tori only knows how much I
bug her enough on all the different things that they could do. But again, that's just my UI UX background,
kind of my OCD coming into play.
But I appreciate her.
She listens to my rants, my raves, things like that.
And that's what it's all about, right?
But the main question I want to ask
is kind of an outro kind of thing here
is the last discussion.
This was actually brought up in one of my
spaces yesterday. And I think it's very relevant for today's topic as well. And I'm going to pose
this in a way that I want my panelists to step up and answer the question in their view. And then I my final view on the output. But ROI, is it possible to obtain an ROI with spaces, a true ROI?
I'm just going to keep it short.
Yes, definitely.
100%, 1,000%.
OK, why? Why do you think that?
Well, I know, I know it, right? I mean, it's, it's, it's, I just can't, like, I mean, back to it's, what I really can't hardly fathom is that I could be in a space with a few people, maybe
three other people other than myself. and i'm talking to two of
them and and one of them and and they're talking to me and we're engaging and it's amazing and it's
authentic conversation and and i go away and i find out that the guy in the corner i don't know
that i didn't even properly speak to has gotten and signed up for our product
so it's like wow you know i just can't i can't really i can hardly get my head around it that
that could be you know that could be possible so that's that's just you know i mean that's my simple
uh that myself my simple take on i mean i know it's possible i mean and you know imagine that
I mean, I know it's possible. I mean, imagine that amplified by 100, 1000, 10,000, a million.
Right. It's so possible. But it's kind of building the audience is, I think, so necessary for all of us to just grow and reach as far as we can because really the tools that we've got available to us today are unprecedented
and actually the power that we wield just from our pockets is you know we've got the we've got
the potential to be have have the attention of everyone in the world right if you could come up
with the right campaign and and capture people's imagination then I and I actually i hadn't realized that x is the place
to do that right now and i don't think there are many other places in the world where this is
possible so it's it's amazing and i know i'm i'm there's absolutely you can get an roi
from just from just from x spaces of course it depends on how you have to do stuff outside of
that as well right it's not like it's not going to be enough to just hang out in a space all day and goof off, right?
But I think that you can still get some value out of that, but maybe not at the level that I'm thinking of here.
Yeah, makes sense.
Makes sense.
Let's go on to Adam.
on to Adam, you had your hand up next.
You had your hand up next.
Yeah. So from a strictly numbers basis, if you were selling something, a product or service,
you allocate how much time you spent on the space, how much per hour you get paid. And
then if they bought that service, does it offset that cost? That'd be the most basic way of tracking it.
In my particular sense, for gaming, if a project or a user uses our service, plays our games, and it comes back to, hey, we heard you on a space, to me, that is a return on investment.
It's not a specific number, but it's because they heard you on a space is to me that that is a return on investment. It's not a specific
number, but it's because they heard us on a space. And it's actually got me thinking of
in our workflow, there actually isn't a way in our current program of, hey, how did you hear
about us? Like we don't ask that question on our platform. And I think it's something that I want to be able to bring to our team of, hey, can
we put this question in there of how did you hear about us?
Because you see that in a lot of things and it's very effective data point because then
it will further reinforce what we're doing.
So I'm glad you brought that up.
I'm actually going to bring that back to my team right after this.
So thank you.
Yeah, no problem.
Cocktail, you had your hand up.
Yeah, no, I think Adam said a lot of great points.
It's really difficult to have some KPIs on the API you can have on spaces.
But I think you can feel it because people are
always, as you said earlier, Cody, when you try to engage
with your audience, you see if people are willing to act on
your call to action, you know, like with waiting the space and
so on. So I think you can feel some direct feedback
from the community and from the audience.
But yeah, I think it's really hard
and except by putting some things in place,
like Adam just said, it's really hard to know
where your community member come from and where they they are they
are the first time uh but still depending on your call to action you can also see if for example if
there is good to action to train your discord or train your telegram or whatever you can see also
if there is uh like a sort of you know a flow of people coming out as well, people, or even maybe nobody coming, you know.
So these kind of things can help you to get some ideas on how successful was your space and how much you resonate with your audience.
to resonate with your audience.
But it's really difficult, in my opinion,
to get the exact area on the space.
But it's still good, as you say, the it.
So yeah, I think it's always worth it.
I mean, if you're not saying bullshit to your audience
or talking about your tacos to say, as you said earlier, I think there is always a benefit of showing up and being there to talk directly to your audience.
Yeah, totally, totally great points there.
Tori, you got your hand up.
Yeah, this is a good point.
I agree with, you know, Adam from Song Jam.
There's, for him and I, I think we're building, you know, Twitter native platforms.
So it's easy to track the ROI.
For everyone else, like these are the conversations that I tend to have with, you know, people who want to schedule demos and things like that. And they're like, how do we track these metrics and our own ROI? The easiest way that I can explain it is most people have a fear of advertising because advertising, whether it's on TV, radio, you know, the Super Bowl, on a billboard, it doesn't matter.
There's no way to track that metric.
We all know that.
And so a lot of people have a fear of doing that because they can't see the hard numbers.
But it doesn't mean it doesn't work.
There's a reason why all of those things exist.
And people aren't going to stop doing
them, right? And so if you are building a brand, whether it's a personal brand or a business,
you have to take somewhat of a leap in that direction and have a marketing budget for it.
And if you don't have the budget, then you have the time, right? And so we can correlate that with Adam from players, like points of like, if you track the time spent, right? Like
I can't track how many cars drive past a billboard that sign up for, you know, my service. But if I
put it in a busy area, Twitter spaces is a busy area. There might not be a ton of listeners on
the space. Like we, we don't run spaces often.
We're just kind of starting to. And so our listener base fluctuates, but people do listen
after the fact. We're going to turn them into articles, things like that. You turn them into
other types of resources. But advertisements as a whole, there's not a ton of way to track that.
Unless you're running,
let's say like even Facebook or Twitter ads, you have to build an audience. And that takes
usually a larger sum of a budget to build an audience first. So most of those platforms do
A and B testing, you know, they'll funnel money and help you kind of give you guide rails to funnel
money into, you know, the ads that are
working and shut off the ones that aren't and things like that. So you're not wasting money.
And I've never been a huge fan of ads. I've always leaned into more organic,
long-term strategies like SEO, right? And that's kind of what I see Twitter spaces is,
is like a mixture between the two. And there's, unless you have like a,
you know, a click through rate, or, you know, like the call to action, like you said, and we
can see that direct correlation. There's also the huge piece that people have to see something
at least seven times to trust it. And that goes for anyone, any brand, any product, any service.
So if you're not putting yourself out there,
you're not really, you can't really count the time spent in the beginning to gain that momentum.
You know, that's your startup costs. And so I've seen people, even speakers kind of jump on space
and they're like, oh, I'm not getting like this instant gratification, this like instant, you
know, buyers and DMs and dah, dah, dah. It's because they don't have the momentum.
You don't need to be on spaces all day, every day. But making a name for yourself and joining
the right spaces is super important and making sure that it's, you know, quality over quantity
is also super important. So to answer your question, I think it's nuanced. I think it depends on what you're selling. And I think it depends on your own setup of how you're tracking that. So if Adams is tracking the time spent and then asking people, absolutely ask people how they found you, Adam. That's like 101. You have to do that. And it's super important. And I do see people gain users and clients from that,
and they usually do find them on spaces. But yeah, to answer the question, it's a nuance.
It depends. I think Twitter spaces as a whole, they lack the analytics, at least like the infrastructure to track it.
And so it really comes down to just like your grit and putting yourself out there.
But momentum is always going to gain traction.
And I've seen projects do really great things and they've started at zero.
And we watched their businesses boom that were with us for like two years since before the platform even launched.
And it's really cool to see.
And I think if you have that momentum, you have a dedicated person for spaces.
It can really blow your marketing out of the water without a huge budget.
And it's probably the best and cheapest way to get your name out there.
Yeah, just to kind of echo what you said there, Tori. you know, it's interesting because I'll just flat out say it, you will never, ever be able to you a true ROI from social media, turn and run and don't look back because they will waste your time, waste your money and waste resources.
OK, I've been in this space long enough. The quote unquote earned media has been the holy grail that every marketing agency person platform has tried to seek out since the dawn of social
media, and they have yet to prove it for one simple reason.
These platforms do have the data to supply it, but they won't.
They only give you enough data to see one level deep of retweets or shared engagement as to how far it'll
go. It doesn't go into the second level, the third level, the fourth level that shows the viralness
of what makes content go viral, right? They retain that for a reason. And so therefore,
you will never, ever be able to get a true ROI. There are some
other factors, but that is the hard truth there. However, I agree wholeheartedly with what Tori
said about this being the startup cost. This is something that you need to invest in daily because
it is that evergreen type of guerrilla type of marketing strategy that every business needs because
it provides a voice.
You think about the average cost that a person, a small business or a small project puts into
social media ads.
It's around $500 to $1,000 typically on a campaign.
For most smaller businesses that don't know what they're doing, they're only putting in
$200 to $500 per seven-day period.
And I'm going to tell you that it won't work.
That is like betting against the house in a casino, and the casino's house always wins.
wins. You're wasting your time. You're wasting your money on that. In order to get good ad data,
You're wasting your time.
You're wasting your money on that.
you have to put in larger ad budgets, which a lot of these projects don't have. Therefore,
spaces is the best way to get out there in front of people because, again, you eat.
But more importantly, you can put it into your overall strategy. So even though you can't get a true ROI from it,
you can do things beforehand and you can do things behind and combine it all together in
one large strategy, which gives you that bigger picture, which will give you that
almost perfect true ROI as you look at the bigger picture. But a lot of us are just so hyper-focused on one specific
thing that we lose sight on it. And that's why a lot of people bail. And it's so disheartening.
Tori could probably agree with me on this one. We've seen some really good projects over the last
year, year and a half with me being on the platform where people have come in,
have done really, really well, have gathered a lot of people on their spaces weekly, and then all of a sudden they just
disappear because they can't quantify the results and the ROI behind it, which is so saddening
because you will hit that hockey stick of growth. Trust me when I say that. You don't have to know me from Adam. No pun intended there, Adam. But you don't have to know me from Adam, but you can trust me when I say this, that if you show up every single week, produce high quality content, engage with your community, you will have that hockey stick of growth. I've done it numerous times and so can you. So with that being said, we are definitely over time,
but I know Tori, you wanted to drop some good alpha coming up. So I'll kick it back to you
before we wrap up the space. Yeah. Thank you guys. This was a really great space,
really informative. I loved everybody's points. Shout out to Cody for hosting. We'll see him more often
hosting spaces. Next week, we have another space topic with Trav and Web3 Matters called What
Makes a Killer Space Topic, which kind of piggybacks off of this one, right? So if we're
thinking about spaces that sell and how to turn listeners into buyers, one of those next pieces is if you're hosting,
you need to capture an audience through your title.
And that is something that we see a little bit of a downfall sometimes on our
platform.
We see some spaces titles that could use a little massaging of the title just
to have a little bit more virality.
But yeah, so as far as Alpha, we haven't really touched on a lot of our upcoming features.
We've got a ton of cool stuff coming up on X co-host, including probably I would say
in the next week or so, maybe two, run a couple tests still with the team.
We're going to be having shill spaces come up and pitch your project.
Cody's already running them with layer one,
but they're also going to be paid spaces.
So if you're looking to make money off of spaces,
you can host soon and be able to charge speakers,
but our platform will always be free to speakers for other spaces. But we're
going to be running some beta tests on this. And I'm really excited to see how it's going to go.
And shout out to Cody. We're going to kind of work together on building this out. And he's got a
huge, huge, big brain of knowledge. And I do appreciate all of your pings and ideas because
they're super helpful.
And obviously, I'm always open to hear anybody's feedback.
You guys can ping me on Twitter.
I'm a little delayed on Twitter, I'll be honest.
But ping me, ask for my telegram.
I do check those a little bit more frequently or email.
But I'm here.
We've got a couple other things rolling out.
We've got new topics coming to the platform, new languages, different time zones. We're doing expansions. Our creator program is going to start back up very soon.
co-hosts and getting your name out there. And one of the reasons why we are doing these educational
spaces is to also showcase our hosts. And we have clients that come to us that are in need of hosts.
And these are really great case studies for you guys to get up and show your voice and
be heard and get hired. So we're building that out on the back end. We are trying to build Xcohosts as a place
to not only get your voice heard,
but also a place to monetize for yourself.
So I think that's as far as I'll go on the features.
We've got a couple more coming up too.
But if you didn't hear me earlier,
we did just launch a broadcast on Xcohosts.
You don't broadcast directly on on ex-cohost you don't broadcast directly on it but your you can schedule out and
promote your upcoming ex-broadcasts and it'll just take people right to your profile it works
exactly the same you set your title you can have speakers if you want if it's pre-recorded that's
fine too however you want to do it that's up to you how to customize it. So that's what's new on X
Coast right now. Keep an eye out for the next couple weeks. If you are not on the newsletter,
sign up. You'll get alerted when our features go live. But thank you guys so much again. Thank you,
Cody, both Adams, Cocktail, Soulbound. I know OpenLoot was only up here for a little bit. He had some trouble,
but really appreciate you guys jumping in and, and, and talking on this topic. We're going to
turn all these pieces into articles. We're going to actually work with Adam from Song Jan to spit
these out. So shout out to everybody and we'll see you next week with Trav on the next one.
with Trav on the next one.
Sounds fantastic.
And thanks to all of you that have tuned in to listen to this as well.
Again, if you guys happen to have any questions,
feel free to reach out to any of our panelists, give them a follow.
I know them personally, and a lot of us that are OGs in the hosting space
are very open.
Our DMs are open to help those
that are wanting to get started
or for those that are wanting to fine tune their skills.
So definitely here,
it is a village type of growth thing
that we're doing here.
So definitely tap into these resources
that Xcohost has so graciously provided for all of us. So with that being said, thanks, everybody.
Keep raising your voice. Keep joining the discussion because that is the only way that
we will make change. Have a great rest of your week, everyone. We will catch you on the next
episode of Xcohost. Bye-bye.
