Thank you. Hello, hello, everyone.
We are very excited to kick off today's September town hall here within the Stacks ecosystem, where we're going to be talking
about all that has happened in the last couple weeks in September 2025, since our last town
hall in August, and also talk about the greater impact and changes that we're starting to see across the Bitcoin ecosystem and how that is
having effect on all the great builders and teams and you, the community as well, and what it means
for the future of where we're going when it comes to Bitcoin productivity, Bitcoin dominance, and dominance and all powered by stacks. And that said, we should have a few of our speakers coming
up on stage any minute now. But if this is your first time joining us, welcome. We're happy to
have you. Good morning. Good evening. Good afternoon. Wherever you may be tuning in from
around the world. If this is your first time joining a Stacks town hall with us,
here's how it works. I'm your host, Kyle Ellicott. We're going to kick things off here in just a few
moments as we get our speakers on stage. We've got a ton of speakers from around the Stacks
and greater Bitcoin ecosystem to talk about what all has transpired in the last month and what is looking ahead for the month in front of us as well
and if we have time at the end we'll do our best to get questions uh in from each of you in the
audience and if not uh everyone here is available via dms or on twitter and definitely feel free to
reach out to them or comment on this thread and we'll make sure to bring them up on our next town hall as well.
All right. It looks like we've got our first round of speakers. Everybody again, welcome.
I'll just give you a quick TLDR on a few major announcements, which might steal some spotlight
from our speakers, but I do want to get some call to actions out there. First and foremost,
from our speakers, but I do want to get some call to actions out there. First and foremost,
we do have a new job description out for the Stacks ecosystem. I will let Alex
from Stacks Labs cover that in just a moment, but we do have a big JD, a big job description
out there if you are interested in working at Stacks Labs and across the Stacks ecosystem.
Next, Token 2020, 2049 will be taking place in Singapore next
week. If you are going to be in Singapore, we would love to see you. We are going to host a
number of events across Singapore, everything from the side of institutions and institutional
adoption of Bitcoin, Bitcoin capital markets into programs and summits around what's happening
across stacks, the greater Bitcoin industry and Bitcoin layers as a whole. We also are going to
have Maneb on stage at Token 2049. So make sure to tune into that. We've got a ton of other side
events. We've also got a few morning runs if you want to get some energy out first thing in the
day. But nonetheless, if you are in Singapore again, we would love to see you. And I'll give
a quick shout out to our Korean community today as we are here on site at KBW in Seoul, getting
a chance to see all the action that is transpiring in South Korea
around digital assets, crypto, and the greater Bitcoin ecosystem as a whole.
Earlier today, we did have an announcement very excitingly in Korea that looks like
Naver, the essentially Google of Korea, for those who might not be familiar, is looking
to acquire fully Upbit, one of
the largest and most active exchanges in Korea.
Some very big news as well.
I'll share more about Korea as we go through and what transpired at KBW, but nonetheless,
I'd like to welcome up our very first speaker today, ladies and gentlemen, Manib Ali.
How's it going, Kyle? Goodib. Good morning. How's it going, Kyle?
Good morning. Good morning. Going well.
Manib, it's a pleasure to have you back.
It's been a minute since we both talked about what is going on within the greater stacks and Bitcoin ecosystems. We've got over two and a half million Bitcoin, almost 12% of Bitcoin's total supply sitting in capital market products,
whether that's treasury companies and ETFs.
We're teetering over 0.5% of Bitcoin productivity in applications.
We just saw a massive unlock around SBTC and now the ability for Bitcoin to flow in and out,
A very exciting time in the beginning of, excuse me, the second half of 2025.
What are your thoughts on where we go from here?
All right. Well, looks like we may uh lost money for just a moment so we'll bring him back up on stage alex are you with me i i am but yeah i see many of as a listener now no longer as a
speaker so thanks twitter yeah thanks that was a really good tee up too i had i had really good
question on that one uh oh here he he is. Manif, welcome back.
Yeah, Kyle. Did you just rug me first thing in the morning?
I did. I did. Welcome. I just wanted to make sure you felt keen on this early fall day
and really excited to talk about Bitcoin.
All right. So I think the exciting thing that's happening is just like everyone understood what a big deal it was when the ETFs came online, right?
Like we got BlackRock, we got a lot of other large institutions that were coming in.
And I think something even bigger than that is happening now, which is effectively these Bitcoin treasury companies, but also the other treasury companies that are coming up as well. I think this is something I would love to go deeper on.
So I don't know if this is the right time or you want me to hold off on it and do a
deeper dive on this thing, because I think it's a much bigger game changer than the ETS
and especially interesting for SACs and some of the potentially competing solutions that
So I think that's a very bullish thing.
I'll give you two and a half minutes, not a full five-minute TED talk, but maybe two
and a half minutes to kind of encapsulate what it means for Bitcoin and for SACs.
I think the way to think about this is that what the ETFs do is that they expose large institutions, pension funds, and so on to the underlying. But it's sort of like a very sort of like a transparent one-to-one vehicle. There's nothing much interesting going on in the ETF as well. So people couldn't buy Bitcoin directly, now they can go through the ETF,
and that's great. What's happening on Nasdaq and IC with these treasury companies is something drastically different. Like over there, you have these operating businesses that are now putting
Bitcoin on their balance sheet, but they have a ton of flexibility in terms of what they can do
with their Bitcoin. And not only that, these are the
most efficient markets that humanity has seen ever in our history, right? These markets are
insanely efficient. Whenever there is any market inefficiency, these companies will come in and
they will try to benefit from that. Why does it matter? I think why it matters is that now we are
seeing other treasury companies like Ethereum treasury companies. Tom Lee is doing a great job will try to benefit from that. Why does it matter? I think why it matters is that now we are seeing
other treasury companies like Ethereum treasury companies. Tom Lee is doing a great job.
Joe Lubin has launched one as well. And then same for Solana and other assets as well.
If you look at their talking points, now the properties of Bitcoin as store of value versus
Ethereum and Solana, which are different platforms, but they're yielding assets.
They're programmable assets.
So there is a big light shining on those properties and that narrative and those talking points.
But it's not just a narrative.
People can earn each yield directly from consensus.
People can earn yield on Solana from consensus.
And that's a big differentiator out there.
If you look at all these big Bitcoin treasury companies, they can't do that on-chain. The only way at scale, because Stacks being the
leading Bitcoin L2, of getting any yield on your Bitcoin or deploying it is through Stacks or some
other L2. Most other L2s are actually pretty small. They're not blue chip enough or large
enough to be able to be a part of these treasury companies. And this is something that we've already seen where someone who has 10,000
Bitcoin on their balance sheet and they're feeling competitive pressure that what are they doing
with their Bitcoin, they're now getting a lot of inbound. People are like, hey, how can I put my
Bitcoin to work? How can I make it productive on-chain, just like you can do on Solana or these other places?
So I think these market inefficiencies are going to play out.
For example, if there's a Bitcoin treasury company that is not very good at managing their AUM, they might start trading below that.
And then someone else who's doing a great job managing these assets and actually is more DeFi native, is more sort of like on-chain, they can actually go and pick up or acquire that treasury company and basically take that Bitcoin and make it more productive.
So everything that we've been building towards, all this infrastructure, speed with Nakamoto, the SVC decentralized design, I think now they get exposed to the most capital-efficient market that has ever existed.
And I think that's a great thing because it makes you stand out and it makes you stand out very, very quickly because these markets are very, very efficient.
Absolutely. I couldn't agree more, Maneev.
I think that that's a great point to just kind of encapsulate what has happened.
point to just kind of encapsulate what has happened. We saw the entrance here in Korea,
the announcement yesterday here in Korea, the first Seoul treasury company. And we also saw
just a few days ago, the entrance of the first two Bitcoin-based treasuries companies here in
Korea as well. A big market dynamic locally, but big for the industry overall as well. And Manib, now also
looking at some of the efficiencies that are being placed and set up for Stacks, whether it be
now with Stacks Labs coming into play, we also have got the Uncap with SBTC. How do you see
Stacks going forward into the end of the year with some of these new innovations coming to market and some
of the things that you just noted on of what's happening in the most efficient capital markets
in the world, those coming together. I think I'll let Alex chime in on this as well, but
this restructuring was extremely timely. And I think it gets rid of a lot of overhead and
almost like I think of that as internal walls that were there because
there were like you know 10 plus different entities and information silos and whatnot
it might sound like a small deal but on a day-to-day basis it these it adds a lot of friction
so I think being able to execute efficiently goes a long long way because it's you can start
feeling the momentum that's building right if everyone else is on the same page, I'll give you just one example.
Even though there were working groups around marketing and sort of like, you know, market awareness and so on,
these are still people who are working in lots of different companies with their own sort of like, you know,
not starved for what they want to do.
They have different budgets and there's a lot of inefficiency.
And now with a large entity, like the SACS ecosystem still remains decentralized, but
I think there is a lot of efficiency in having a CMO for SACS Labs that has a large budget,
that has a large team, and they're all rowing in the same direction and can have a much, much larger impact
in a very short time period
than you would get from, you know,
this decentralized working group model
because then no one is really, you know,
sticking their neck out and saying like,
This is what we're doing.
Here's where we're going.
Let's go, go, go, right? And I think that's the type of energy that I'm seeing coming out now.
Alex, transitioning right over to you.
Maneep kind of teed you up on that.
And I've got a big question for you around SIP31.
But anything else to add on Maneep's point?
I think Maneep hit it really well.
So technically, Stack Slabs doesn't actually kind of kick off and launch even until October 31 but anything else to add on Maneave's point? Yeah I think Maneave hit it really well like so
technically Stackslabs doesn't actually kind of kick off and launch even until October 1st that's
like the first day that people are officially employed by it that everything is really up and
running for it but obviously over the last month we've been getting kind of all the existing core
devs and marketing folks and myself and different folks kind of spun
up and getting all the systems together and things we've you know even like just seeing the slack
that we have there and we have a bunch of other people in it too and just like the gms in there
and how active they are like that you can really feel the sense of energy uh difference there and
that's really exciting um but of course the really big deal there is the new
people that we're going to be bringing in there because you know i kind of put this in i think a
reply to tweet someone last night like i'm just really excited for getting even more fresh blood
and excitement and energy coming into this so obviously as as you already spoiled my surprise
and then many re-spoiled it it's's not really a surprise since I'm not last night.
We have the official job posting
This is obviously going to be a really big
hire for the ecosystem, but it's not the only
important thing that we're doing.
So, actually, if you look
if you go up one level on the breadcrumbs
posting, you'll also see just kind of our general careers page that we put up and some of the other roles that we're hiring soon.
Obviously, in addition to more developers and things, we're going to bring on some additional DevRel, you know, lead work to help support all of our builders better and make sure we get like our documentation and our events and everything, which I think are already pretty damn good or even better.
recommendation and our events and everything, which I think are already pretty damn good or even better.
We're bringing on a core technical project manager. And that's really just like improving
our release process, making it easier for partners to integrate with us because we know how much like
getting good integrations is really important. And so it's just it's all these different roles,
new people coming in, just improving the way that we work. I think the number, number, number one
metric that I have for labs is how fast are we shipping things? Because at the end of the day,
there's so much in crypto that you can't control, right? And especially like subject to macro move
and you can even see it right now. Like I think the entire crypto market is down 3% right now
because of like macro level economic reports that came out.
And so like you can't control so much of that stuff that it's so important to focus on how
do we simply ship more things faster?
Because if we are shipping faster, if we are trying more things, if we are pulling more
people in to try things, if we're enabling people to build things better, eventually
something hits, you know, just like those compound day over day.
And I think getting those little wins,
focusing on the areas you can control on it,
like that's how you win over time.
we had a great update last month, Alex,
in terms of what's coming.
october so we've got the cmo job rollout we've got a few other hires what's kind of the thinking
plan of going into october for stacks labs and sips their cip 31 yeah well i think so there's
other folks i think coming up today who will talk about a lot of stuff around like Treasury Committee things and interim grants and all of the work that's going on there.
So I'll stay focused on the Stacks Labs stuff for right now, I think.
There's numerous partnership works.
Again, a lot of those aren't quite ready to fully announce right now.
But all of the partnership stuff is being transferred over to Stacks Labs. We've got the whole BD team
for the Stacks ecosystem now in-house there, working very closely with the engineering
team and with the marketing team. So that stuff will all start hitting in October. Like
I said, we'll start interviews, I think soon as early October start talking to the first folks
we've got the engineering team
again, I think we'll have other folks talking about
some of the core updates and core engineering
which I'll know lives in labs
so it's really just, again
lots of little update stuff
is Raina coming up today to talk
endowment stuff yep yep cool uh no we don't have her today we have some we have some other comments
on that yep okay cool so yeah so like i said i think a lot of this will get covered by other
folks and unlike you i don't want to steal their thunder ah so appreciative well speaking of
stealing thunder i am going to give a quick shout out
to the bd working group uh i see jonas tuning in down there he is uh here in korea helping uh
in effort with the bd working group uh to expand our relationships uh and partnerships across asia
so shout out jonas for staying up so late and again to our entire Korea community as well. And we have an incredible special guest next.
This is a absolute honor to welcome up Claire to the stage.
I think this is the first time, Claire, you've joined us not only in a town's hall, but a spaces.
The entire community, if you don't know, is roaring with applause and cheers.
It is an absolute pleasure
to have you. Welcome, Claire, to the stage. Talk to us a little bit about what's going on
with the grants program, now established with SIP 31.
Thanks, Kyle. I actually, I just got into New York last night, and I'm sitting next to Andre
here chuckling over that awesome intro. But yeah, hi everybody.
It's good to be here. I'm here to share some quick updates with you guys on grant opportunities for
builders, which I know is top of mind for everybody. So we are still obviously rolling
out a lot of SIP 31 resources, but we wanted to get things moving quickly. So there are some really cool active
opportunities. These are designed to cover short-term needs and keep everything moving
while we get ready for more of a built-out framework with community input down the road.
So this is actually net new funding that we're talking about, And there's three awesome paths that are active right now.
The first one is high TVL grants. For this one, we're working directly with top builders in the ecosystem, making sure we address their most pressing needs, really focused on teams with
TVL that's greater than 5 million. These are builders who obviously have a big impact on
ecosystem health. They have unique needs depending on their project, so the resources are tailored for their situation.
These builders will share monthly updates back to the community, so you'll keep hearing about these.
The second one, so if you don't fit that description, there's also open-ended grants, and these are open now through September 30th.
So if you want to apply, make sure
you get on that. These are focused on known Stacks builders with clear traction, and that could look
like a lot of different things. For example, active users, transaction volume, TVL, or working products,
or a wait list, things like that. So these applications are reviewed on a rolling basis.
things like that. So these applications are reviewed on a rolling basis. So again,
the sooner you apply, the sooner you can receive funding. And those applications and that whole
process will be supported by community panelists, Jack Binswich, Jonathan Sadlow from Signal 21,
Diego May from Bitflow, and you guys know all these folks. And then last but not least, of course, the community-run D-Grants, which are open now through October 8th.
This is a great path for new builders, especially, who want to get initial milestones funded and also just kind of connect with the community a little bit more.
But I think Brendan is going to share a little bit more on that one shortly.
So just quick things to keep in mind,
these are all community run. They're really meant to support active builders, but also create some
on-ramps so we can get new builders in, keep things moving along as the endowment gets going.
And again, they are interim and they're short term. So the foundation is supporting these,
but they are actually added budget and a bridge before endowment really gets moving in the future decision making is always
going to weigh heavily on community feedback and project traction and there isn't a hard cap on
budget actually so for questions on that front just keep in mind that allocation depends on the quality of the applicants for the projects
and the circumstances of the projects as well.
Yeah, so I think if you're looking for a next step here, just make sure you check out the
recent Foundation blog post.
It goes into all the great details on this.
And also, please add your ideas for future grants.
We're still looking closely at community input for that.
And that is up on the Stacks forum right now.
So with that, I'll hand it back to you, Kyle.
Thank you so much, Claire.
Very excited to have you.
You're coming up, so don't think you're not going to get a similar intro here in just a few minutes.
But that said, Brendan, welcome.
Talk to us a little bit about the D-Grants program.
Hey, Carl. Thank you for having me up.
Thank you, Claire, for the intro.
So D-Grants is a community-led, so D-Grants standing for, well, actually, I want to start by saying that Hero started this.
So Hero Gamers in the audience.
So thank you, Hero, for bringing this idea to fruition. We've had two cohorts already. So this is decentralized grants, meaning that the community really gets a say in how we allocate funding.
US dollars for us to allocate out, again, to bringing new people into the ecosystem,
finding new builders who would like to build on stacks.
So this is the third cohort.
We have four tracks in this cohort.
So we have DeFi and tooling, which is headed up by Benaya and also down in the audience,
We also have SocialFi and community, which is myself.
We actually have a space following this at 11 a.m. ET today.
And then we have Creator Track, which is headed up by Melanie Carstens.
So Mel, if anybody knows her in the ecosystem, everyone must know her by now.
So that's really anything to do with NFTs and creators, writing, films.
So really bringing on the creator element into the stacks.
And then we have Peace Love heading up Blue Sky.
So anything that doesn't fit into any of these tracks fits into Blue Sky, which you also had in the last one.
So the last cohort, too, I just want to give you quick highlights of it.
There were 100 applications for that from the community.
And we did that all on a $50000 US dollar budget, of which the beneficiaries
of that were deorganized media, which I'm sure everybody understands. And everyone knows an
ecosystem right now. BNS1, amazing work they're doing there as well in bringing the BNS to the
forefront. We also have Stack City, Charisma DAO, Zero Authority, Gated.io, which is an amazing platform as well.
And then obviously from the outside is BlockWeb.
So as Claire said, the applications close on the 8th of October.
So that's roughly two weeks from today.
I have put in the comments of the space.
If you want to apply, it is there.
We will be reviewing it till about the 10th of
October and grantees will be announced on the 15th. The hard close for this is going to be the
6th of February, 2026. So any projects you're putting in, please bear in mind that you will
need to close the project out on the 6th of February. That'll be the end date. We are hoping to have more cohorts. Therefore,
you'll be able to apply for more cohorts. Or there are obviously Claire's told us that there
are a lot more avenues for funding in the ecosystem. D-Grants is a bold grassroots
looking for open projects that push the boundaries of what could be done on stacks.
looking for open projects that push the boundaries of what could be done on stacks.
We really want you to focus on advancing SBTC, its use and adoption in the ecosystem.
So that's everything from my side, Kyle.
Joe from Lunar Crush, welcome up.
Talk to us a little bit about the appointments committee and the updates that you may have.
Thanks, Kyle. Good morning. Hey, everyone. Thanks for jumping in. Quick update on the Stacks endowment, CIF 31, and where we are right now. The Treasury Committee, or TC as we
call it, has been chosen. We are finalizing the last bits of the onboarding, and we will publish
a full announcement and bios shortly.
I want to set the stage for what that means, why it matters, and how you can get involved.
First, what is the Treasury Committee? It's a nine-member board for the endowment. It sets
strategy, approves budgets, keeps funding aligned with community priorities. Execution stays with the operating teams. Think of the TC
as the steering wheel and the teams as the engine. Who is on it? Five community appointees,
the three seed members from the organizations that help capitalize the endowment,
and then the ninth seat for the endowment CIO. The terms are staggered, so we get continuity and
fresh energy all at the same time.
And then the endowment, they don't vote with tokens on SIP, so protocol governance stays with the community.
How do we get here? The appointments committee, we all ran a very open process, took in nominations, did deep reviews, and then we ranked for the balance.
We optimized for people who ship, people with real skin in the game,
and people who will bring transparency. The slate we picked is strong, and I think everyone has those compliments. Quick pause. I want to say thank you to the appointments committee,
Algorithm, Dan Trevino, Diego, Tycho, Hero, know, also Mitchell, who is helping organize a lot of this.
He set a high bar for open process and community input.
I mean, focus areas are clear.
And you're hearing it from a lot of the speakers today.
Liquidity for the ecosystem, SBTC, also Stacks.
Security, Core Dev, Velocity, Builder programs that are simple, measurable,
plus a stronger push on community and growth, including brand campaigns, partnerships,
learning everything, community grants that will help new users onboard and keep the Builder
shipping. The TC will review and approve strategic allocations. The teams will ship,
shipping. The TC will review and approve strategic allocations. The teams will ship,
and you should see this showing up in Usage, TVL, Better UX, and more great apps in the ecosystem.
Also want to speak to the folks who are nominated but not selected. We saw a ton of talent. This is
not the last stop. We have a lot more lanes that are going to require community input, grant
reviewers, potential advisory council we want to put together.
So we want to bring all the talent and new people into the ecosystem as we possibly can,
some more working groups. And then the timeline, you'll see an announcement thread very soon,
one of the long, standard long form posts and the first TC schedule very soon. And so we'll
also publish how you can plug into grants and these working groups.
Any questions, feel free to shoot them over and DM me.
And I'm going to be excited to announce this soon.
This is such exciting news.
Thank you so much for all the work you've done on it.
Thank you very much, Joe.
And second that to Maneem.
Next up, ladies and gentlemen,
Andre, talk to us a little bit
about product and growth.
Yeah, sure thing. Thanks, Kyle
and GM, everyone. Pleasure to be here
as always. So it's been another
So as of last week, SBTC is officially
uncapped. This has been heavily requested by both users and builders to provide a better
user experience and enable more user acquisition into Stacks DeFi apps. As of this morning,
the total value locked in SBTC sits at 4,400 BTC or just around $500 million.
So continuing to see good growth there.
Also, as of last week, SBDC had its first exchange listing coming to Gate Exchange.
It's bringing more Bitcoin liquidity into the ecosystem across their 30 million unique users.
We're also lining up more integrations with both bridges and stablecoins that are
planned for Q4. Can't say much more than that right now, but really excited as we head into
the end of the year here. Lastly, on SBTC, we are continuing to do more research on BitVM and
really other cutting-edge Bitcoin technologies to improve the security and trust assumptions of SPTC as well as
scale its usage across the Stacks ecosystem. We have a team that's leading this R&D and I'm really
excited about some of the work that is coming out of this group right now. Next on dual stacking,
this is an upgrade that I'm sure folks will be really excited to hear about.
Really, you know, part of the innovation with dual stacking is both technical as well as economic.
So on the technical side, it will allow anyone to be able to stake their Bitcoin on the L1
and really reduce a lot of the friction to be able to participate in the Stacks network. So Stacking is something that is really well familiar with institutions and really reduces
the barrier to start participating in the network.
And we're developing a model that will also allow people to use their Bitcoin in DeFi
And so I'm really excited for the ability just to bring in more Bitcoin capital in the ecosystem
and then ultimately make that productive.
And on the economic model side,
this is where it's also really interesting
where we've developed a dynamic model
that creates a direct link between Bitcoin capital
coming into the ecosystem and the growth of the Stacks network
where the more STX you stake, the higher your yield on the BTC.
And there can be up to a 10x multiplier,
where if you stake Bitcoin directly to the network with no STX,
you'll receive some de minimis amount of base yield.
There can be up to a 10x multiplier,
depending on your STX to BTCc ratio so really excited about that expect
some more updates soon we have a light paper that should be coming out within the upcoming weeks
and um i probably can't give an exact date here uh or i know i'll get in trouble by some of the
devs but we are looking to have this out hopefully by the end of the year.
Current focus is really on just wrapping up some of the designs around the liquid staking token,
ensuring that the yield distribution is scalable
and fits into the overall plans
for the Stacks ecosystem and SBTC growth.
Yeah, I think those are really two of the biggest updates on the product and growth side, Kyle.
So I'll kick it back over to you.
Thank you so much, Andre.
Next up, Adriano, welcome to the stage.
Give us a little technical update further from Andre's starting us off on product.
It's a pleasure to be here and GM, GM, everybody. So what are we doing in core?
We are developing Clarity 4.
ASIP is almost ready to be voted.
We basically have a POC of the implementation.
It's going to bring in a nice of goodies
and a lot of quality of life improvements for builders.
It basically includes a few features
that you guys have asked and that the core team is delivering.
So we would be very happy for all of you
to take a look at the SIP.
Also, the clarinet team is already integrating it
so that you can play with the new opcodes
and let us know how they feel.
Then we just started refining the workaround POX5, which is going to make stacking easier and better and nicer for everybody.
So another huge quality of life there.
We're going to do the two forks one after the other.
So first clarity for some times between now and the end of the year.
And then POX5. POX5 is going to impact pull operators. So we want to give everybody enough
heads up so that they can adjust operations and they can get up to speed with the new code
and the new quality of life. Then, and here I'm connecting what I think Alex was saying before,
which is shipping more quickly and, you know,
leveraging this new organizational efficiency.
We have just set up a new stream of work
that is going to allow us to be able to ship more quickly
by being more confident about what we are doing.
And that means relying on more sophisticated testing,
more automation, more processes,
so that the moment we write code,
we can test it against the current version,
against previous versions,
and we will be sure that by mistake,
we are not changing consensus.
We call this project avoiding accidental consensus.
With Stacks Labs setting up, we're also going to be having a lot of the development for the
ecosystem under a single org, which means the Explorer, which means Clarinet, the Wasm stream,
which is ongoing, it's actually proceeding pretty well, and it's squashing a few of the latest and hardest bugs.
So a lot of things. They're all exciting.
As usual, we want to hear from you.
We want to hear about your wins, and more importantly, about your pains.
So you know where to find us.
We're going to be setting up a new GitHub org under Stax Labs,
and we're going gonna be very happy to
hear from you back to you kyle thank you thank you very much adriano ladies and gentlemen another
early i think we've had him maybe once or twice on spaces before nonetheless a very very special
guest usually in the green room making sure all happens smoothly here.
While today, Ileana, shout out, is making sure we are on track. Ladies and gentlemen,
please welcome Rick to the stage. Rick, talk to us a little about marketing. What's going on?
Thanks, Kyle. Yeah, great to be here. And hello, everyone. Rick here. So yeah, as discussed earlier,
there's efforts on the way to hire a new CMO for Stacks, which is awesome to see. I think everyone
is really looking forward to that. But meanwhile, I think it's very important for us not to wait for
this to happen before starting to experiment with more marketing-focused efforts in the Stacks era
of ecosystem growth. And because of that, I wanted to highlight a couple of things
that some marketing folks in our ecosystem are working on
and also tease a little announcement that's coming up later today.
So first of all, I want to give a massive shout out
to the founders and contributors of Apps in our ecosystem
who helped host September's Stacks workshops.
These sessions saw over 200,000 views in total
with already hundreds of people signing up for
and now entering a post-webinar activation phase
to start using Stacks apps
that were exposed during that showcase.
And we're very excited to continue
expanding these workshop sessions to other apps as well
and really start scaling up efforts
to get even more people into these webinars, workshops, and so on. I think that it will be
important to start optimizing marketing funnels like this to grow our user base. And because we
have a great community, but we're ready now to focus our efforts on really moving out of our
bubble and going beyond our own horizon and just
tapping into these new potential user bases and see if we can really attract a larger audience
that that brings even more excitement to stacks and so yeah beyond webinars there's a lot of
efforts getting set up for success that are heavily targeted on things like local user local user
growth a shout out to diego may from bitflow for driving some of these ideas for Bitflow as well.
Being a big help here in kickstarting those initiatives.
But also different marketing instruments that we're experimenting with and programs.
And we're really doing this already to start gathering data on what works for stacks and what does not.
So when a new CMO arrives, we already have a lot of data on working narratives
working marketing instruments to immediately start scaling growth even further and different
marketing marketing initiatives that we're doing and yeah adding to that to to make sure that this
information about these different experiments gets leveraged by our ecosystem and ecosystem-wide
we're also setting up a group with some market leaders
of apps in our ecosystem to start sharing those data points
and results from the experiments that we're all running
on the Stacks level, but also on the app level
to really make our ecosystem grow.
That said, the teaser that I wanted to share is that today
we will go public with the Stacks Community Guild.
So the Stacks Community Guild is an already existing community-led program to drive specific narratives for Stacks and help amplify launches of the apps and Stacks core.
And there are so many people who have been part of this, so I can't credit everyone receiving know receiving rewards for ben or benefits for spreading
narratives for the stacks abs and stacks um I do want to give a big shout out to the to the advisor
dot btc for coordinating a lot of this throughout the last year but also people like check bin
switch steven from the organized media tim algorithm dot btc these people all have their
own expertise and have contributed massively to
to helping onbot new people retaining community members and create ideas and efforts to help
stacks grow so because of that i'm incredibly excited that this community-led initiative is now
opening up to the public with everyone being able to apply and get into the guilds contributes to
amplifying stacks narratives and receive
rewards from a from a reward pool and even beyond that we're also going to publish a couple of
smaller public content bounties ranging from things like mapping out new app opportunities
for stacks apps in the broader crypto landscape to creating localized onboarding content for stacks
and stacks in general and so for this is for everyone publicly to apply to
and to help contribute to the growth of Stacks and its cohorts.
We're doing this to see if we can get the community content creators
more involved in creating helpful resources for our ecosystem.
But if it works, we're happy to start scaling this even further
because I think this more community-led approach will be great
for Stacks in general so yeah all in all i think we're well on underway to launch new
exciting campaigns experiments new programs new marketing initiatives and really take an iterative
approach to our marketing strategy and grow stacks into into a size that it deserves to be at i think
stacks is still the most widely accessible Bitcoin layer
on exchanges with an enormous amount of institutional adoption
and tech that, with the Satoshi upgrades as well coming up,
in my opinion, is still superior to any Bitcoin project.
So, yeah, let's make sure everyone in crypto will start to know that
and realize this in the next weeks and months to come.
Heck yeah, Rick. Getting the panel amped up i i'm i'm excited that is a great way to transition over to kenny and talk about expedition
31. hey thanks kyle thanks rick um yeah so expedition 31 is a initiative we launched in
tandem with and in celebration of SIP 31.
It's kind of an initial kickstart of some developer-focused things that we want to do.
But really what it is, it's a series of competitions and opportunities for builders to learn and build and then get rewarded at the same time.
And it culminates in something that I'm pretty excited about, which is a hacker house that we're running in Buenos Aires in connection with DevConnect.
And so that hacker house is really going to bring together some builders focused on how, you know, early stage technical builders can kind of really get some dedicated time to work on their project, learn from some really cool people, have some time to kind of network and collaborate and meet each other.
And so, hey, actually, how do you actually get invited to this hacker house?
And so, hey, actually, how do you actually get invited to this hacker house?
And that's really where sort of the core of Expedition 31 comes in.
And it's these three competitions that we're running with Dora Hacks.
So the first one actually just completed.
We ran a competition to build an SBTC payment gateway.
We had over 200 people register for that.
We had over 40 submissions and we ended up choosing one winner who ended up with a $3,000 prize from that
for building sort of an MVP for like a Stripe style super simple SBTC payment gateway but
there's still two more competitions that are that have to come still and so I really encourage any
developers here to to go and check out those I have the links to our Dora Hacks page in a reply
below this space but the two that we're looking at next are one's an embedded wallet competition.
So embedded wallets are really cool because they allow you to really abstract away a lot of the, for a new user, the complex stuff that can come with kind of trying to sign up and authenticate with a wallet.
They really, really allow you to kind of hide the primary, the functionality of that behind a traditional signup system.
So they're really good for onboarding.
You know, Alex was talking about the importance of integrations.
We're working with a pretty cool partner on this one.
So the details of that are still being finalized.
The landing page should be live in the next day or two, but that one's going to start on October 6th.
Mound's going to be kind of more of a sprint style build.
So you'll have a week to kind of build what is going to end up being, I think, a pretty cool embedded wallet integration for for stacks. So keep an eye out for that on that Dora Hacks link. And then the really
big one is this Vibe Coding Hackathon. And I'm really excited about this one. It opens up this
weekend. But what we're doing with this one is we're really focusing on teaching people how to
effectively build stacks applications using AI. So everybody's heard of Vibe Coding. Everybody
knows AI-powered coding is huge, but not everybody really takes the time to do it the right way. And so our goal with this competition is to do two
things. One is to empower people to use these AI tools, cursor, quad code, whatever it is,
to build some applications on stacks. But then two is to really educate people, both developers
and non-developers. So if you're not a developer, I really encourage you to join this competition too
because a big focus is going to be around education and teaching people. How do you effectively use these tools to, rather than outsource all of the thinking and all of the coding, how do you use them to just enhance your own productivity while still being able to build really cool stuff?
competition building itself pitching and that one has a $25,000 prize pool total but between those
two competitions those are the primary ways that you can earn an invite to the actor house too which
is really exciting so we're running those through Dora Hacks link to Dora Hacks is in a reply below
this but really encourage everybody to keep an eye out on those and sign up. Thank you so much kenny i greatly appreciate it uh alex manib any closing thoughts uh we got a
lot of recap on not just what happened in the last couple weeks here in september but also
uh what's to come and now post sip 31 in this new chapter for stacks uh alex i'll start with you any any additional thoughts to add um for today
no additional thoughts let's just go
that is perfect uh you gotta follow up that you gotta follow that up i i i wanted to follow up
and i'm thinking maybe i shouldn't. Let's just leave it there.
But I think my additional thought is that I think everyone that I'm talking to, especially sophisticated investors, sophisticated builders, right?
They're all kind of like saying that, you know, all the missing pieces are there.
If you look at the technology, if you look at the structure, if you look at the new treasury,
if you look at the optimizations that we're doing, even for the markets outside, the earlier stuff
that I talked about with these treasury companies and almost like barbarians are the good style
market efficiencies that are going to kick in. This is the time to really shine in terms of like getting Bitcoin deployed, being a tool that can actually serve like real customers and gain a ton of momentum.
Like I feel like we were able to do so much when there were technical limitations, there were sort of like decentralization overhead, there was little capital and so on.
And now all of that groundwork has been done.
So I think this is the time to sort of like, you know, breathe in,
appreciate everything that we have got now,
and just focus on the mission that, you know, we truly believe in.
And I really appreciate everyone taking the time today
great it is across the entire Stacks ecosystem, not just with SIP31, Stacks Labs, or others,
but just everything that's going on behind the scenes and being able to share that with the
greater community. And thank you, everyone in the community, for tuning in and joining us today and
for all of your continued contribution to make Stacks able to do what we're able to do across the ecosystem
and together empowering the Bitcoin ecosystem.
Also, again, a big shout out to the community in Korea
and for a very successful Korea Blockchain Week.
And for those that are going to be in Singapore next week at token 2049, again, please
do join us at any of our events or any others that are happening across the ecosystem. We would love
to see each and every one of you high five and also recap about what we just talked about here
at this town hall and what you are working on or what you're excited about, or as some of the
speakers did mention today, what you're looking for, what more you would like to see. Join us across Singapore at a number of events from the
institutional side to the retail side to the application developer side. And if you just want
to go for a run, there is a Stacks run as well. If you haven't already and you are interested in
the CMO role, the chief marketing officer role,
do find up on the top of the thread where to apply along with some of the other open roles
now a part of Stax Labs as well. Ladies and gentlemen, thank you again for joining this
month's Stax Town Hall. Everything discussed today was for educational purposes only,
not financial advice. Please do your own research.
Until next time, we will all hopefully see you soon in person,
if not here in the Twitter ex-digitalverse.
And until next time, I'm your host, Kyle Ellicott.