The Future of Gaming: An AMA with @playswoops

Recorded: May 16, 2023 Duration: 0:56:10

Player

Snippets

GMGM. Sub Jeremy, how y'all doing?
Don't good. Happy to be here. Yeah, thanks for coming up. I'd love to see the SummerSruget group showing up early and representing so welcome to the community members. If you're able to share this space, get the word out. It would be
much appreciated. We are going to kick off chatting in a little bit, but you have big week for you all, thanks for making time. Yeah, absolutely. It's a huge week for us. Last
the conversations that are going on behind the scenes and their own owners chats. Huge, huge week, absolutely. Awesome. Awesome. Yeah, we'll go back to Star God for winning this Super Bowl last week.
Absolutely. I had found out on a space that yesterday that Star Gods won another championship in the Martian Premier League as well. So they are writing high. They're basically Boston sports in the last decade. Yeah.
They're doing well. Going for six rings or something. Okay.
Well, yeah, let's let's kick off and what people found as we go but I'm gonna show up to something Something's already going so Yeah, you are Jeremy when I'm you know start with an intro and you can intro what swoops is as well for those who are we gonna?
Yeah, so I'm the VP marketing former Edidas former director of marketing there was in head of football American football baseball hockey lacrosse tennis volleyball Some few other categories have also been at Ubisoft, which is a video game company a couple of different times
I worked on the first Assassin's Creed, the first Rainbow Six Vegas, worked on some free-to-play games in my most recent stint there, started my own company after I left Adidas, then I've been in the startup world since. Jumped into swoops, David and Maniche, our co-founders, you know, they
sold me on it, quite honestly. I've been a sim game player since I was a teenager. I played this game called Front Office Football back in the day. I love simulation games. I love the idea of being in the owners' chair. And I also love the idea of Web 3.
specifically the ownership piece. The concept of being able to take that simulation experience that I've loved for decades now and actually be able to take it to another level with real ownership and essentially become an actual owner of a basketball franchise. I mean that
That got me from the first conversation that we had between the three of us. And you know, it was something that I was pushing at Ubisoft while I was there as well. You know, this movement into Web 3 is something that I think is a no-brainer. It's low-hanging fruit for the gaming industry. And I'm just happy to be there first with the swoop
folks, as far as the game goes, it's pretty straightforward. If you want to own your own basketball franchise, you're not going to be able to do it more than likely in the real world with obviously the billions of dollars that it costs to own an NBA team these days. But this is your first and one of your only opportunities to be able to do that in a virtual
world. And that to me is what's super sexy about the game is what makes it such a, have such a broad appeal. You know, anybody in the world no matter your background, your passion for basketball even, you can own your own basketball franchise, you can profit off your own basketball franchise, you can own an
your own organization and run it in whatever way you want. And that to me is what makes this game really, really special. We had our first minute back in September, season zero, we called it, it was our beta phase. The game hadn't even launched yet, the game wouldn't launch for another three months.
During the worst possible time to have a mint, we sold out our public mint in 35 minutes. So we're super excited to be coming up on our next mint, our second mint. The game's got a ton of momentum. And yeah, like you said, Josh, it's a huge, huge week for us.
We're just so so happy for our community members and you can see a bunch of the owners here on the spaces right now. They are so so into and invested in what we're building and the reason I think truly is because we're doing it together. It's not just us on one side of a table and the community on the other. We're all at the same table. So big week for us Josh.
Awesome exciting stuff. So what's the difference between a season zero and a season one, uh, NFT and player?
So season zero was our beta, right? So in any any traditional gaming company has a beta phase where they're trying to work the king's out trying to evolve the game get a ton of feedback It was much less standardized in season zero than it will be going forward. So in a traditional season we'll have 13 weeks. We'll have a regular season
season, we'll have an off season, we'll have a post season. In season zero, we had, I don't even know how many weeks at this point, but we had more than 13, it kind of stretched itself out until we got some of our foundational pieces finished. But we did have a regular season, post season, and we're right in the middle of the off season.
season right now. But going forward every season will be like I said those 13 weeks and will have consistency in terms of the schedule. So people, the owners will know what they have to plan for and what they have to expect going to every fourth coming season.
Yeah, that's fun. And so the player's age from season to season, how does that work? Yeah, so every season that you play as a swoopster, which is what we call our players, every season, every 13 weeks,
age a full year in sort of the swoops world. So if you take those 13 weeks across a full real world calendar, that's obviously four different opportunities to grow or age one year. So our swoops years are actually age four years over the course of 12 months. The aging process, the
is one of the ways that we can make this as realistic as possible. Obviously in the real world, most of the NBA athletes are not going to be able to stick around for more than 10-15 years at a high level. Obviously, there's the exception of the rule with the CP3s and the LeBronz of the world.
For the most part, guys start to come down and hit the backside of their career at a certain point. You're going to have that same experience with swoops. So, you know, your player may start to progress and get better and better as they age, but at some point you're going to peak and they're going to start to come down, which as an owner and a general manager means you got to
plan ahead. Just like you would have to if you're Darryl Morrie in the 76th year, you've got a plan ahead, you got to figure out what do I do with my version of James Harden now when that swoopster seems like he or she is coming down from kind of their pinnacle, right? So every year you're going to age and every year and today is out
actually are evolution, they are player evolution day, which is a day during every season in which the players will progress or regress one way or another. So as you go through each season, each season ends with your players evolving and that could mean your attributes go
up in certain instances it can mean they go down in certain instances but you're going to age and you're going to evolve with that age every single season. That's great. So if you don't participate in a season does your player not age until the next season when you decide to play?
The players will always age. At least at this point, the players are always going to age. So it's up to you if you want to sit on that player, you still have to understand that they're going to age. Yeah, that's fun. Yeah, I really enjoyed playing in season zero had a team of 10 and found out somewhere good.
and some were not as good and so was like trying to rotate different light apps to see which ones were actually a win and so it was fun to play them looking forward to seeing kind of how these players evolve. Which team, what team is yours? That's your role rock. Yeah, so let me see.
I played for a bit and at some point I was losing a bunch because I think I would put in someone who knew what they were doing. So I was like, maybe I'll just keep playing for a night's sleep. But that's something that I think I need to learn is like
How to take the time I have and make sure that I'm like you'll learn in the game and and my players and then Really try to be competitive so I think my record right now is 11 and nine, but it was at some point I think it was like 11 and five or something and then and then I just like lost some so yeah
I have a lot of fun. I need to go in and name my soups, too. I was trying to kind of see how their personalities emerge before I really had them to some names. But yeah, that's fun. Well, I love that. And I will say, too, you know, the game is meant to be a puzzle
So, the data science team that we have every single one of those individuals worked at some point or currently works for some kind of MBA affiliate, okay? They have MBA experience across the board which that makes it so, so interesting to me because they know the modern day of basketball game and the simulator is
built off of the modern day basketball game. So it is a puzzle just in the same way that it is for a coach sitting at the, you know, sitting front court trying to figure out how do I adjust? How do I evolve this team? How do I grow this team? Similar for a GM? How do I look five years ahead or five seasons ahead in our case and try to figure out how to
better and improve this franchise. It's such a puzzle. It's all stat-driven. You've got to be able to dig into those stats and figure out who wear my holes, who's competing well with others. That's one of the super interesting things about the simulator is the players actually work well together or they
don't work well together. There is a chemistry scenario within the simulator that, again, just like real-world basketball, you can have the biggest, strongest team in the league, but they may not mesh well together, or you could have the best shooting team in the league, but they may not mesh well together, may not be enough.
of a ball to pass around. You got to figure out what that chemistry is and that's all built into the simulator which for us, we believe that it's already there and if it's not there yet, it's getting really really close. We want to build the most technologically advanced simulator in sports. We want to be able to tell you what's
going to happen in these NBA series going forward because we do have some NBA players in our simulator through our free to play game which is called Swoop's GM. But we want to be using this simulator not only to advance obviously the Swoop's teams and the world that we're building there but also we want to be a go-to for the same formation when
comes to simulations and predicting and you know if anybody is thinking about what would happen if the 2013 heat played the 2016 warriors, you know, come to swoops, right? That's going to be part of our offering and that's going to be a way for us to legitimize
and build authenticity around the actual game itself, right? Because that's going to bring in some of the masses and some of the folks that aren't necessarily web-three native, but they're going to be able to see, like, damn, this simulator is spot on and they've built a game around it where I can be my own owner and I can build
my own team to your point Josh, I can name my players, I can name my team, I can put a logo against my team. That simulator really is the crux of everything that we're building and it is phenomenal, phenomenal technology that we're super excited about. But to your point man, it is a puzzle and the teams that are on here right now listening to this
faces. They are in it and they have done their diligence to figure out how to build that team up and make a run in the Super Bowl, which is our end of season tournament. I see the Knight Jaser on here and believe they were in the Final Four. But you'll get there, Josh. And I'll tell you one last thing. These guys, these owners, man, they are so
So welcoming to new users and to new owners. They will, if you have questions, I just saw a thread in the owners chat that we have on Twitter, somebody suggested like a mentor program where a new user could come in and one of the existing owners would kind of shepherd them through the process and teach
than how to build a team, how to play the game, the nuances of the game. So, you're not alone. Just know that. When you need help, just call and they'll be right there with you. Yeah, I love that. Yeah, last season with, thank you told football. I was part of the B-A-Y-C-T.
and love how supportive of the play colors were, which is like, hey, you know, this is what we're thinking up on Discord and walk through. And so I love that community environment too with something called the owners are really thinking about how to build a competitive
fun and strong environment. So, everybody's got their secret sauce and they understand that, but yeah, I love that they're jumping in and mentoring and helping out. So, that's strong. Yeah, they won't give you their, as you said, secret sauce, but they'll give you enough to get gelbing for sure. So,
Yeah, so I'm curious when we look at the stats of these, it's the swoopers that we call them, but like of the players, how closely did they model like the play 1000 and stats and performance of, you know, some of the players that we
know love in the NBA from season zero when people started to see like oh that's like that's an AD style player and I'm you know I'm gonna go acquire him like oh there's still a broad you know there's this this stuff like to those emerge over the course of the the season or would a
was it much more unique than that? It's a mixture. So each individual player is called a swoopsster. They're all one of one. They are all 100% unique and they will be 100% unique for the entirety of the life of the game. So it's definitely different from what you get from like a so rare or
I think eventually if Top Shot gets to a place where there's there's gamification 10,000 people might have a LeBron James only one person is gonna have a post-eat Mcbuckets right that's that's one of the top players in our world one person will have that individual for ever that is your player in the same way that Dara Mori is the only GM that's gonna have in BC
in hard non-core. That's what makes this so interesting and what was so appealing to us about having our own IP versus going down the NBA route. Now I think there's certainly opportunity for us to go down the NBA route on a free-to-play side with Swoop's Jam like we talked about as a different way to get people involved.
comes to team ownership, I don't want to have the same player that, you know, 13 other people have or 13,000 other people have. I want to have my own team that's 100% unique. So that is how these players are built to your initial question about the NBA modeling. There were definitely nods taken from NBA players and NBAs.
the NBA game itself. And you'll see even in season one we're introducing a couple of limited edition players that you might see some resemblance far as gameplay goes to some players that have been talked about quite a bit heading into the NBA draft. So, you know, we
Or like I said, our data science team, they are so ingrained in the professional landscape. They know the ins and outs of these players. They know the ins and outs of the game. They know the trends where it's going, how it works, what happens when Coach A does this, how does Coach B need to react. They know all of that stuff. So a lot of what we have built.
is based off of the NBA game. But what we say is we're building a universe, sort of a basketball utopia. We're building a universe that takes the best parts of the NBA and the best parts of sports in general and leaves the rest. There's going to be a lot of stuff that you don't have to worry about in our world. You don't have to worry about low
management. You don't have to worry about contract extensions and holding out and things like that. You don't have to worry about that stuff. We're going to give you the best of the best and the community will certainly evolve the storylines and the way that the universe takes shape. But we truly are trying to take what's great about the sport and
leave sort of cut the fat if you will. Yeah, that's amazing. So how does how does the simulator work? I mean, if you've got you got these profiles on these players and I notice there's some stuff that you can't share but is it just
running X number of games and then picking what it random. How do you combine all those stats, put them into a box and then come out with an output of a score and the plays in the game. Man, you got the wrong person on here to talk about algorithms.
Simulator buildouts and all that I'm the marketing guy all I know is that it is accurate and It performs well at this point, you know like as far as how they built it and the ins and outs I do not want to overstep there and give you some inaccurate information, but I do know
first hand because I've been part of these tests. They have tested this simulator hundreds and hundreds of thousands of times if not millions of times at this point to make sure that we're covering all of the angles and it's always improving and it's always evolving. You know we've had I think every week's
Since we launched the game in January, we had updates to the game, to the simulator, to the way that the interface works. The Dev Team is fun, how am I going to mean it? That's one thing that I'm really, really excited about and makes me feel really good about the future of Swoop's is the Dev Team is fantastic, the Data Science Team is fantastic.
and they are constantly looking for ways to improve the product we will not arrest on our laurels. This is not a pump and dump by any stretch of the imagination. This is a video game today that we want to turn into a basketball league tomorrow. And then after that, a basketball universe.
literally we want you to be able to go to this world, this swoopster swoops, quote unquote, "maniverse" whatever you want to call it, and be able to live out your fantasy as a basketball fan, as a basketball player, as a basketball, a fishy and notta, whatever you are. And they are constantly improving on that end. So yeah, I don't know too much about
how the simulator works, but I do know these guys are testing it constantly and improving in every single day. Yeah, that's amazing. Thanks for that. Yeah, LaBounty, welcome up. Feel free to chime in about the algorithm. If you have a question for the team, feel free to ask. But yeah, hey, thanks, Josh.
for having me up. I did want to give a little bit more insight to the simulator and how that works. My name is Trent, by the way, I'm the social media coordinator for Swoops. But the simulator of Swoops is what makes it so special. It works on a play by play.
play basis. So whatever happens in the play before helps determine the next play just like an NBA game. So if you have a steal that could lead to a fast break bucket. If you have some free throws made, the next play they're going to be walking the ball up the court. So you won't see a super quick bucket. But myself, I joined the swoop team, you know, almost a year
all year kind of trade players, move their players. Typically our owners have not minted players and then stuck with those same five or six throughout the whole season. So we're seeing trades for other players and that dynamic of chemistry is really coming out to show. You see an MVP candidate on one team move to another, take a smooth
He was a great team.
and find problems with it. And we were getting to the point now where the game just flow so great. And that's how we were able to stream 25 hours of swoops for the Super Bowl over the weekend. And I think the results, everyone kind of had an idea on their head of what was going to happen. And ultimately, it kind of went down to it just how people expected which was great to see.
Thanks for all that extra condes about from love on granular it is with like going down to the play and it's made so we can do with data and systems there so super fun Well Jeremy I know you started you with a little
vision and I wanted to hear more of that. So you know a game today kind of universe in the future, a game today lead tomorrow than this universe in the future like where where does swoops go and you know if you had an open court in front of you or like a fast break how how
How far would you take it if you just imagine where this this get ahead? There's really no ceiling honestly. I mean I know that sounds kind of cliche, but there's really not in Web 3. That's the beauty of the industry that we're in is you know we are working with a blank canvas in so many instances and this is one of them like we are starting
From scratch, right? We're taking again the best of the existing basketball world and we're adding things that we think could be better. We're taking out the things that we think are not necessarily beneficial to the sport itself, but we are going to do our diligence and take the best parts of all sports. So one thing that I'm
We're really excited about that. Hopefully comes out here in the next couple of seasons is a league approach. So right now, the way that we sort of crowned a champion is you play during the regular season. We figure out a way to align on who qualifies for our end of season. Super Bowl.
and then we have a 64 team tournament to decide who that champion is. That will probably always exist, we'll always have a Super Bowl. But what I'm excited about is we're going to have a tiered league system at some point that at least in the current constructs is going to look like English league soccer. So for folks that are not familiar with
English League Soccer, they have a tiered system, almost imagine a pyramid and the best teams are at the top. And then the tier below is the second best lead, the tier below. That's third best and it goes down, down, down. There are a number of tiers and I think hundreds of teams in that lead that also
have the opportunity to work their way up to the top. And the folks at the top, they make the most money, they get the most notoriety, they have the biggest brands, there is a reason that you want to get to the top. You benefit in an extreme way by being in that English Premier League at the very tipi top of that pyramid.
And I'd like to build something similar. And we're talking about the already, we're building kind of the foundation for that. But I think that's going to go a long, long way. And just sort of establishing, you know, who are the best teams in our world, but also giving people reason and excitement towards playing every single day.
building their team and having something to strive for. But we want to have that in multiple sort of avenues. We want to give you places that you may not want to be in the season long. You may just want to play in head to heads or you may just want to play in events. We're going to give you multiple avenues, but I am really, really excited about the lead structure because I just being a
competitive person myself and again, you know, falling in love with the idea of winning a championship as a general manager and owner of a team. That's where I get really, really excited. The universe of it all, gosh, I don't even know if I can wrap my head around and put some words to it yet, but what I would again like to have happened
is that I want the Web 3 universe all the basketball fans to come to swoops to engage. Whether that's just playing some head-to-heads or finding their way into that season-long league or maybe there's an event that they want to get into or maybe they just want to talk and chat basketball. The, honestly, the operative
But, you know, we're so early. We gotta take baby steps. We gotta build the foundation before we start putting up the walls. But there are so many different things that we could do and we're really excited about that. But that, you know, the takeaway is, again, this is not a video game at the end of the day. It is a basketball universe that we're building up.
with a video game in its core. Awesome. Yeah, that's super exciting. I love to see some kind of like always on basketball games in the metaverse, which is, you know, all sorts differently. The reason and teams are going to be super fun.
Yeah, let's talk about so the mint starts tomorrow for owners of the free sale and then open up public potentially He's like about some of that timing and then mechanics there And how people be involved. Yeah, so the mint this this is our second mint like I mentioned we had a season zero mint. This is our second one
It will be the same structure as the first. So the price will be the same as .05 ETH. We're going to have 1,500 supply. Some of that supply has already been reserved for our treasury. So that 1,500 number is more like $12.50. We have a ton of people already in sort of a digital line waiting into
waiting to get in and mint. We have a pre-sale event that you can sign up for right now and that's actually in that pin tweet up top that you can take a look at. But it'll be a three day event. First day will be for owners only. It starts tomorrow, 5/17, 11 a.m. Eastern. We love our owners. That's one thing that
we're always going to do is we're always going to reward our owners or we're always going to thank our owners. And tomorrow is one of those ways that we want to thank our owners for giving them the sort of first chance to get in and mint. There's a max mint for every single day, but those folks are going to get in first and be able to get in, sort of building their team before everybody else.
Thursday is the pre-sale, so you have to be signed up for the pre-sale to get into that event. The, like I said, it's in the PIN Tweet sign up for it. There's a document in there just put your fill out the survey and you're automatically on that list. The thing that I want to emphasize though on that is I mentioned we have about
We have, I think, 1400 people now signed up for that pre-sale. So that means you've got to get in early as the reality. And I said it in season zero. We didn't even exist going into season zero, obviously, right? And I knew there was buzz around the game. I could feel it. I've launched some of the biggest campaigns in
sports when I was at Adi, because I've worked on some of the biggest games and video games when I was at Ubisoft. You can feel the energy and you can get a sense. Like, is this going to work? Is it not going to work? I knew going into season zero. There was something going on. I will tell you, I feel exponentially stronger about season one. This, the buzzer around our game right now,
is it's so strong and it's just amazing to see because we're so early but what I would tell everybody is you've got to get on that pre-sale list that the numbers just tell you everything again having more people on the pre-sale than the supplies it's going to be interesting to see how that goes if we do end up with more supply on day three
which, hey, could very well happen that that will be our public days. Anybody can get in on Friday the 19th to mint if supply remains. But again, I'll just say, it would be who have everybody to do on that pre-sale list and jump in. You have a max of five minutes you can get on Thursday
and a max of five you can get on Friday. And we do have a couple of incentives for folks that want to max that many or want to mint that many. If you mint five you get one free and you have to mint five on the same day. So if you mint five on Thursday you get one free. If you mint five again on Friday you get another one free.
So there is an incentive there and then the last thing that I'll mention on the mint is We have two limited edition players two players that Look and feel different than any player that exists any swoops or that exists in the universe right now One is swoop renderson and the other is vector
went by Yama. I kind of alluded to those players and who they may be tailored after. You can kind of put two and two together on that. But those two players will be hidden amongst the first two days of the mint. So if you're minting on the owner's day tomorrow or you're minting on
the pre-sale day, Thursday, you have a chance to land one of those two players. They're both five stars. They're the revealed stats that we have on them right now are already strong and impressive. So it's just another reason to get in early for that pre-sale if you're not a knowner for a chance to win those those two players or chance to miss
one of those two players, if not both. Those players will not be available for Friday for the public mid, just so everybody knows. We will make sure that they are gone by then. So if you again want to have a chance at those, we'll get in early. But yeah, it's a massive day man. It's a massive week. Today we are evolving our players. I mentioned that.
aging day, evolution day for us, our players are advancing, they're evolving the next three days after this is mint day, Saturday we're going to review our players. I'll tell you what Josh, we are all exhausted by this point. It has been a hell of a run to get to this point. We're super excited
But it is it's all culminating here because it's been a lot of work to get here. But the reason we're still energized is our community is just great. I mean, they're on every one of these these spaces. They're always showing us love and they cannot wait for today for their
players to evolve their super excited about that, which keeps our energy up. Yeah, so is that a metadata refresh or how do we see these stats and evolution of those stuff players? Yeah, so at some point today, we will let everybody know when they can go in and look at their players via their locker room.
in their players, their player cards, which for those that are not familiar with Subs, we have player cards that show the look of your player, they give you all of your attributes, sort of your skill scores, so how good are you at three points shooting, how good are you at offensive rebounding. It'll give you those attributes as well as your position,
your 5 star to 1 star ranking how old the player is. That card will adjust today to show you where your player either progressed or regressed across the board. So you might have a player card that says +3 next to the 3 point shooting or it might say
minus five next to three point shooting, right? It's going to show you where they improved or where they declined today. So that is, it's like Christmas today. You know, it's one of those days. We have a couple of Christmas's on our calendar. One is Player Evolution Day, the other is Player Reveal Day. But today is one of the most exciting days for our owners for sure.
That's that's exciting. Well, good luck to all the others down down in the audience. I hope you get some good roles on on your players. Well, that's it's gonna be fun. I'll look forward to checking mine and seeing how it did. Yeah, make sure you post your players Josh. I want to see what happened to
year to your squad. I want to see it that that 11 and 19 is going to go into next season with some momentum. Yeah, we'll see. Hopefully I'll bring the heat next season. Yeah, so I mean, you did like, you know, real world sports
marketing before and now you're done gaming and now you're mining the two and this virtual league simulator. How does it cross over some of the work that you did at D-TIS? Do you feel like it carried the brand for this?
not real but feels real league. Yeah, I mean this marketing is if you're a good marketing you can market anything. That's the reality. I've been in beer, I've been in video games, I've been in sports. I have my own business like I mentioned now I'm in web 3, I've been in fantasy sports, I've been in all of them and then
And just about every one of those, I was able to be a part of some record breaking sales numbers. And the reason is, marketing is one of those things that you take the philosophies from one industry and they apply it to the next. That's the reality. At the end of the day, we just want to be a part of something bigger than ourselves. You know, that's why I'm
so excited about this game and why I'm excited about eventually having my own team is we all want to be a part of a group or a quote unquote tribe, right? That's a kind of a new buzzy word over the last couple of years, but the reality is the brands that go deeper than product. If you're just shilling your product
I'm going to turn off eventually. I'm going to tune out eventually. Especially if that product goes south. You have to be deeper than just the product itself. You see some of the bigger brands that lose track of that and they are just clearly trying to make money and squeeze every dollar they can out of their community.
the opposite for me. What I want to do and everywhere that I go and every brand that I work for. So I want to give you reason to feel like you're part of what we're building. Because otherwise why would you be here? You know why would you stay? Whether that's in a video game building communities or whether that's with Adidas and building a community around the fastest
layers and football, which was the angle that I took there, whether that's beer and collectively bringing the beer stumps, quote, unquote, together, the hardcore beer followers. Those are the things that make brands special, and it takes them out of this product
money-driven sort of scenario and turns it into a club essentially. Like this is just my club. This is just my batch. I rep swoops because I got a bunch of friends in here and we love playing the game and we love trading with each other. We love talking ball with each other. Like that goes so much deeper than, hey,
should buy this for this reason. Hey, we're better than this product over here for this reason. It's like, yeah, man, guess what? It's not in 1953 anymore. There's a countless number of options. And I can get a great product to do pretty much every industry four or five times across the board, across different companies, but which one
One of those companies is actually making me feel like I'm part of the company. That's to me the secret sauce when it comes to finding success and doing something that's just more meaningful. Taking Adidas philosophies and taking Ubisoft philosophies and those things they all translate.
Yeah, that's awesome. I know you alluded to it somewhere and you wouldn't do it, but like, how's it been being in Web 3 and making a jump here and playing around with some of this digital ownership and what that means for the brand here?
I love Web 3. I got into it, dabbled in it before I joined Swoops, but I wanted to get ahead of it personally because I do think it's the future of industry in so many ways that to be able to, you know, I just mentioned, part of my success has been
building a bridge between a brand and a community and truly making people feel like they're part of that brand as it should be. And what better way to feel like you're part of a brand or an organization or a product than to actually have ownership? That's the epitome of being invested.
is that it's literally investment in that product, in that brand, in that company. And I think we need to do a better job as companies, you know, talking with people and stop talking at people. You know, I think the video game publishers and IRL, you know, they're going to start to figure that out. The web
But if we can maintain that in this industry and we can maintain the idea that, look, this is not us just trying to squeeze money out of you. This is us trying to build something together that's going to revolutionize the way that we engage as people. Then, damn, I'm not going to choose the Web2 option. In any case, there's no chance.
I'm going to choose the option that's invested in me and I've invested in. That to me is what's so exciting about the future of what we're building. I think the future, and I've said this on so many spaces now, the easiest way to get the masses, or at least some of the lowest hanging fruit I would say I don't want to be hyperbolic, but some of the low
the game industry. The video game industry is already just primed with people that are living second life. They have their own avatar in whatever game that is that they're in love with. They're already talking with
people in that game that they've never even met in real life, but they feel like are really close friends. One of my former founders from a previous company, he actually ended up going to a wedding from somebody that had met via Final Fantasy. He had never met the couple before, but they became close friends via Final Fantasy
You know, six months, you're building it with us. And you're a part of this. And as we rise, you rise. And that's going to make those communities much stronger. That's going to make those relationships even more airtight. That's going to make the passion around that, that game and that product incredible. Like what you've seen today in terms of passion.
around the Nike's and the apples, it will not come close to what you get in Web 3. Once we figure this whole thing out, right? Once we get to the point where, you know, we've fixed some of the issues on onboarding, we fixed some of the things that keep the masses away. When we do that, and we have the apple of our world,
and the NBA of our world, which is going to be swoops, when we get to that point, the fact that you can own a piece of it and your friend in that universe owns a piece of it and your community all own pieces of it. I mean, that level of investment is exponentially stronger than what we have today in the Web2 space.
Yeah, I love it. And I agree, gaming makes someone sense and I know that there are some gamers that are resistant to it, but it's so fascinating to me that for some of the, what do we call simulator and fantasy games where people are putting real money into their players and their teams.
And they're just reciting it every year and you know, get the next version and pay your 60 bucks and put your money into whatever virtual currency to get your upgrades and then boom and you start all over and so we're already that close most of us so it's like you know what if you could own that stuff and
what if it's all compounding? Right? What if it's compounding and not restarting? That's the big thing about what we're building and about, you know, we're not the only ones. There's a bunch of projects out there that are creating compoundings, sort of, interest in the products. It's not, you know,
you know, I beat the last of us. And now I got to beat the last of us too, right? It's no, it's I'm in this world and every dollar that I invest improves my experience improves my team. It gets me deeper into this world. It's, you know, it's like taking golf in real life. And I'm investing
the clubs I'm investing in lessons I'm investing in playing every single week. Every time I do one of those things my experience gets better. They don't take my clubs away at the end of six months. They don't take my talent away at the end of six months. They don't take the course and say I can't play there at the end of six months. But that's what happens in Web 2 gaming right now.
You got to start over every single time. You're not going to have to start over with swoops. You're not going to have to start over with some of these other games that Martian Premier League like you're going to build on those things and you're going to continue to become an influential person within our world. I mean, we're going to be able to take in Web 3 all of the things that work in Web 2.
of being an influencer and the best parts of being able to give advice or use your expertise in this Web 3 virtual world to benefit the community. We're going to take those things and create a community that is airtight, super close and allows you
to build on top of whatever it is you started with rather than taking it again starting over every six months. That model just does not make sense in the Web 3 of it all. If you can see the light now, if you can see that either I can pay 60 bucks
every three months or I can pay 60 bucks today and then 60 bucks three months later and 60 bucks three months later and that becomes 180 versus just 60 starting over every single time. I don't know why you wouldn't choose the Web 3 option. It does make sense financially even. Just straight up.
doesn't make any sense, right? So, yeah, I obviously I'm very, very bullish on what's happening with three. I think we're just at the infancy of it, obviously. But gosh, man, the opportunity is just massive in what we can build.
Awesome. Yeah, exciting stuff. We've been for the scene. What you build and where it goes and some of us come along for the ride. So, yeah, love that. Eat those there because that's really
I think we got to learn and pick and choose. That's the perfect analogy, which is how we take something and if we can
take the best of it and leave the stuff that we don't want, make it better. That's true of, you know, basketball, one of the things that I think is really tough about being an NBA fan right now is just the pace of the game with the way that the file system's working.
And it's like for those of us who are like, I don't know what tensions man. It's just hard to really get into a game these days because it's just so many whistles, so many commercial rights and all that and so being able to kind of place up a little faster.
I don't know about three is really amazing. So yeah, we're just, but we've seen some of that already with swamps that we've already seen areas that we think we can improve the sort of basketball experience. And I think one of the things is
The cash load management is the worst case scenario for the NBA. They are in a world of her right now when it comes to the regular season. I was texting with my buddies earlier this season. I was like, "We gotta go to the Laker game. Like, I've never seen LeBron live. I gotta get one shot at seeing
seeing one of the greatest players of all time. And the instant reaction was there is a 30% chance that he plays that game. And I was like, "Damn, you know what, man, you're right. I might spend a ton of money to get into the most expensive game of the season. I live in Portland. It's the most expensive game every year."
And he may not even show up. He may be sitting on the bench and street close. And that's an issue. But I'm watching this Super Bowl that we did last week. And every single player is in that. All the best players that these owners have been talking about and lauding for the last three months. Every single one of them is in there.
there. And obviously those are apples and oranges to some degree, but that's just an example of how we can take some of the worst and cut it out. And the other thing that I love that we did recently is we had our All Star Tournament, which is different from an All Star game. We got four teams, 20 players,
and we stole the draft idea from the NBA and I will never be too proud to steal. That is one thing I learned from a former boss. If you can copy it, do it, just make it better. And one thing we did is we copied what the NBA did with the captains picking the teams. We had our owners
14 captains picked their own teams and then we did a tournament and there was a prize at the end so there was actual reason to win that tournament wasn't the McDonald's all the American game you just throw enough all you oops and nobody's playing defense right it was a actual all-star event where you wanted to win because if
If you were rewarded at the end, you got cash. I'm just using Swoop as an example, but Web 3 has the opportunity to take the good from every industry and eliminate the bad. It's not going to work every single time.
certain things that you just come with the territory, but this is a blank canvas right now. And we have a different level of ownership that Web2 does not offer. So we can take as much of the good as we want and we can eliminate all of the bad that's available for elimination. And I think that
that again is one of the really, really exciting things about what's going on. And we can almost highlight some of the issues. And we're going to get to a point where swoops is it's in the cultural lexicon. And you know, we're going to be right up there with the MBA. People are going to be talking about the virtual
basketball and the real world basketball. And we're going to be able to put a spotlight on and show the NBA like, "Hey man, this would be a better route. Think about this. What if you did it like this, right? That's the hope. That's the hope and dream." So I just think for all of us in Web 3, we should be thinking about not taking the existing
This is how it's always been done and just adding ownership on it. Take the existing industry that you're in or the existing space that you're in and do a full situation analysis. Man, take a full SWAT analysis. What are the good things? What are the bad things and cut as many of the bad things as you can and start from scratch?
Awesome. Yeah, I love it. We're looking forward to being part of this in power along. I will. Good luck on the mint tomorrow and the next couple days and work forward to kick it off in the season soon and see some of y'all in the courts.
I'm trying to go a little easy on me. I need some of those mentorships so I can compete. There's been some really impressive things on the hours. How they've really done the research and figured out the players and put some really good teams together. Hey, you're ahead of me. I think I'm 11 and 40 at this point. I got one good team.
player and for free agents that just aren't they're not working so you're ahead of game you're ahead of the game maybe 11.9 is better than that though but yeah they're trying it out and good luck with the evolution today and and then you're minstemal. Appreciate Josh. Cheers. Bye.