The future of Web3 (🎮,🟢)

Recorded: April 4, 2024 Duration: 1:14:19
Space Recording

Full Transcription

I was, you know,
I was, you know,
I was, you know,
I was, you know,
I was here to the walk the
Facebook, you know,
I was, you know,
I was, you know, I was, you know,
I was, you know,
I was talking about attending, you know,
I was, you know, said I was, you know, I ali or three times, and I was, you know, as
Kind of going along the same lines as, like, play off the grid.
Yeah, but anyway, if you want to go check out the tweet that they did,
it's at PlayDarkTimes is their Twitter.
You can see some of the graphics there.
It's a slow drip, man.
Let me tell you, they're going to be teasing stuff on a constant basis.
I know the token's coming in, like, a month or so,
and then the full game is going to be dropping, I think, around October.
You're backed by some serious people.
You've got, like, Luke 5, Elio Trades.
Everybody who's anybody is pretty much checking this out.
The big dogs are in.
Yo, Mark, feel free as well to pin it up top if you want to do so.
But, yeah, man, I also got to do more of my due diligence because, like you said,
they've gone quiet for quite some time as they were building in stealth mode,
so to see them popping back up, I got to get my eyes back on what's going on there.
But I already know, man, if the big dogs are behind it, like yourself,
and some of the biggest creators in the space,
then you know for sure what they're cooking is going to be good.
I just want to back up here real quick, too,
and just give a couple shout-outs to some of our homies down in the audience there.
I see Erika, BabesCryptoland.
What's going on, Erika?
Great to see you.
One of my favorite content creators in the space.
She has an awesome show that I've tuned into a few times on her live stream.
So what's going on, Erika?
If you guys aren't following her, please make sure to give her a follow.
I see Hyeyoon Lei, which is she is a graphic designer and an artist.
She has done a lot of work within the Ancient8 team,
and she's a fantastic NFT artist herself.
I see Nyut Lei, also a member of Ancient8, down in the chat there.
I see YoungSB.
What's going on, Young?
Marco, just want to say hi to a couple people here.
Theo, what's going on, guys?
Consto, thank you guys for coming in and vibing with us
as we chat a little bit more Web3 and Web3 Gaming here.
Yeah, so I just want to pull back as well
and just touch back on to what you were sharing there, Marcelo, man,
because I think you dropped a lot of nuggets,
kind of in terms of how things have evolved here.
And Ancient8 starting out as a gaming guild,
that was also a big pain point for us was the lending of assets.
And luckily, through Axie Infinity, there was more of a smoother process
once the mechanics came about that allowed us to essentially let a player lend out an NFT asset
and then not really own the asset in the wallet.
We still had the asset in the wallet.
But there were a lot of situations where then scholars were actually not getting paid
by managers that were managing the assets
because instead of, you know, it being trustless for the managers,
it wasn't a trustless or permissionless situation for the scholars of those assets.
And we saw a lot of scholars get rugged by their managers
for, you know, pretty crazy amounts of money during that time.
And that never happened in our community, of course,
because all of our community managers are part of our company.
So, you know, that wasn't something that we had to deal with from our side.
But we did see it happening in the space quite often.
And that was pretty sad to see, you know, because, you know,
the scholars at that time, they weren't necessarily taking straight up financial risk
because they weren't buying the assets up front.
But it was, you know, time commitments and essentially time is money as well.
So they still did get rugged on their time
and on the money that they were owed from, you know,
the time they put into grinding the games out.
So there was clearly a need for a solution like this.
And, you know, clearly this wasn't going to be workable
unless it became fully permissionless.
And, you know, something where both sides, you know,
it could be trustless and both sides could, you know,
engage with these gaming ecosystems
without being worried about what's going to happen to their asset
or without being worried about if they're going to actually be able to,
you know, touch the tokens in which they put the time and energy
into farming in these different game ecosystems.
So such a necessary mechanic, such a necessary protocol in the space
and definitely part of the evolution of this space,
which I think is just going to help us push things forward at the next level,
especially as we see more and more great games coming into the space.
There's going to be players that are going to want to try a lot of different games.
So you guys are really making that accessible
with the protocol that you're building.
I want to switch gears here a little bit
because we have some, you know,
a lot of activity happening right now on the timeline.
One of the biggest being PacMoon.
I want to talk a little bit about PacMoon
and maybe get your guys' thoughts
about what you think about this kind of potentially new marketing meta
that we're seeing here,
which is, you know, not new in a sense
because it's, you know, social engagement marketing.
But PacMoon has definitely raised the bar
in terms of, you know,
the type of quality that we're seeing
from the content that's being created
to participate in the airdrops for PacMoon.
So yeah, Mark,
we'd love to get your thoughts about what you're seeing here
and kind of how you can see this being implemented
maybe another layer further within the gaming space.
Yeah, so I got two things here.
One, I'm not insanely versed in what's going on,
but I did check into it a little bit this morning.
Obviously, this morning was a pretty big deal for me.
But from what I understand,
they airdropped a lot to some big content creators
who are then going to create good content
and pass the rewards down to their followers
is kind of like the marketing plan
that they're going with, is that correct?
So essentially,
when you post a piece of content
and tag, you know,
tag the main account
and of course tag the token tag, if you will,
if PacMoon actually likes that post,
then that post is able to earn airdrop.
So not every single person that posts and tags them
will qualify for the airdrop.
And I think that that's really where they've
kind of taken things to the next level
where people can't just spam the account
and just, you know, write BS or just post BS
and then just, you know, tag the account.
And just because they did that,
they're automatically qualified to earn some points.
They are really controlling
what type of content is able to qualify to earn points,
thus making the content much better, right?
Because it's not worth everybody's time
to just spam like it is in some other airdrops
that are going on currently in the space.
Yeah, I think I misunderstood that.
But yeah, that makes sense.
That's why they were saying, you know,
the content creators are getting the airdrops.
Now I get it because they're the ones
that are creating the good content
because that's what they do on a normal basis.
That makes a little bit more sense.
The second thing I want to say,
Erica, change her profile picture.
That totally threw me off.
I didn't even recognize you.
By the way, congratulations, OC 100.
I don't know if you're going to be
at the Inner Circle party on Friday,
but I'll be there.
By the way, Erica, we'd love to have you come up
if you have some time and you're available to chat.
Always would love to hear from you.
But yeah, actually, the PFP threw me off as well.
I'm used to that pink girly in the PFP,
you know, with the headphones on.
But now we got Erica herself, which is awesome.
I always love to see those IRL PFPs.
Mark, yours threw me off actually for a while as well
because for a while I was used to seeing King Snooch
with a much different PFP
and now you're looking all handsome
and LinkedIn-like on your current PFP.
So why does Mark sound like King Snooch?
Oh shit, it is King Snooch.
That threw me off so much.
It was due to some advice from some of the Wolves,
to be honest.
I love it, man.
Yeah, I'm seeing a lot of people
building their personal brand around their actual face,
which I think is always a good move.
I'm currently hooked with my pudgy penguin,
my little pudgy,
but I think down the line,
I'm definitely going to play that card too
because there's no better personal brand
than yourself, right?
So super bullish on everyone that does that.
Yeah, I think it's a good play.
I think it's good advice by the Wolves DAO on that.
And something that I'm seeing
as kind of becoming a meta in the space,
which I like as well,
is keeping your personal face
as your personal brand on your PFP
and then using your NFT in the timeline
and using it to tie into the content
that you're creating and creating visuals
with your IP tied into the content
that you're creating on a daily basis
and kind of let your character live on the timeline
while you represent your brand through your PFP.
I think this is a cool meta
that allows us to still tap into the funness
of the IP of the NFTs that we own
while also still creating that recognizability
for our personal brands
because, of course, that is a tremendous value
as well in the space as we grow.
So I don't know what you guys think about that.
That's something I also have been doing myself as well,
just using the NFTs as the characters in the content.
Yeah, I think it's a great idea.
And just to bring it back to your conversation
you were talking about before with the Pacmon,
is this basically going to be something that, like,
do you see a lot of projects starting to try to follow suit?
Or do you think this is kind of like a,
hey, let's try it.
It might work.
It might not.
But I kind of feel like there's a very small group
of content creators that create that top-level content.
And typically, they're already, like, in KOL rounds
and already involved with projects
that they're, you know, going to plump their bags
and stuff like that.
And they're interested in the tokens.
And so I guess my concern on this idea is,
is it favoring the content creators
who are already tied in with the projects?
As far as, like, people who aren't content creators
but have the ability to make some cool stuff,
do they still stand a chance of getting the eardrums?
Yeah, so I think I'll jump in here first.
And then, Marcelo, you can jump in after me
if you got something to share on that.
From what I'm seeing, actually,
I think the top airdrop was from a content creator
who had, I think, around 12 to 15K followers,
which is not small by any means,
but also not large in comparison
to a lot of the content creators in this space.
So I think the way that they're doing it is good
because they're really incentivizing
high-quality content,
and it doesn't always have to be
from the biggest accounts,
but even smaller accounts
that are really putting in effort
to make cool content,
those accounts can still qualify for the airdrops.
Like, especially for people
that are, like, video creators
or video editors
and, you know, kind of photo editors,
they can create funny memes
and all kinds of content like that.
I think a lot of those type of creators
participated in this airdrop.
So it wasn't just the cabal members,
but just, you know, actual users
that were putting in a higher level of effort
to produce better content on the timeline.
Those are who they were really wanting to incentivize.
So I think it's a really good strategy.
I think it's going to be something
that we're going to see
kind of turn into a meta of sorts,
because a lot of projects
are trying to do this anyway.
They're creating full-blown
content creator programs,
which essentially do the same thing.
But this is more, I guess,
permissionless in a sense,
where you don't have to, like,
qualify to be part
of the content creator program,
but rather you just produce the good content.
And if it's good enough,
then the team should see it
and should reward it, ideally.
So that's more or less my understanding
of how I see it playing out,
at least as of now.
But of course,
I think it would be silly to say
that they're not keeping an eye
on the biggest creators
and making sure that those people
are benefiting from the content
that they're putting out there.
But typically, those type of creators
are very conscious of their brand
and the content that they put out anyway.
So it just kind of makes sense
that the content that they're going to create
for Pac-Moon is also going to be
on the higher end anyway.
So yeah, I think it's creating
somewhat of a win-win here
in terms of allowing anybody
to be able to play and have a chance,
but also, you know,
making sure that they're rewarding
only the top quality
to make sure that they don't come off
as, like, spammy
and don't come off as, you know,
kind of some of the negative,
kind of the negative branding
that we've seen tied in
with a lot of the social farming plays
that have happened before Pac-Moon.
Any thoughts on that
from your side, Marcelo?
Yeah, man.
So I'll be really honest.
I haven't done enough research
on Pac-Moon
to see what they're doing,
but just based off of the conversation,
I've definitely seen a few things
on my feed,
but I haven't dug deep enough.
But I will say this.
I do really,
anytime you get content creators
behind a project,
I think it's very important.
That's how you get the name out.
And I think that the social
interaction,
social feed,
social engagement
types of interactions
where you basically incentivize
your community to,
I wouldn't even say shill,
just to kind of promote
what you guys are about,
I think is always a good strategy.
And we've definitely seen
some of the biggest projects,
that have executed that well,
do a good job.
So, you know,
I remember even seeing PortalCoin
months ago
and everybody was farming that.
Everybody was talking about it.
whether you were farming PortalCoin
it's what everybody
was talking about.
And I think that anytime
you get people
to talk about something,
that's usually a good plan
to, you know,
get people to hear about it.
So, I think they're doing
a really great job
from what you guys are saying.
And I think that,
some people want to farm,
some people don't.
There's so many other ways as well.
There's all these
play to airdrop campaigns.
so you got to pick and choose
what you want to do.
I think it's a really smart strategy.
And anytime you kind of,
and, you know,
based off some of the stuff
King Snooch had said,
in terms of,
rewarding certain content creators
which could then
reward their own community,
I think is really smart.
I don't think it's something
that I've seen others do.
I also like the aspect
of them liking,
selectively liking
the types of posts
that are sharing
or talking about it
as I think that anybody
that would just blatantly
write a spam post
would, you know,
not be fully qualified.
I think it's a smart strategy,
but getting actually
the main account
to engage with you
is also really smart
to kind of filter out
all the other spam, right?
I'm a big fan of it.
I think that,
as long as people
believe in the project
and they're willing
to talk about it,
that's always a good plan.
And, yeah,
I'm curious to kind of
learn more.
I'm definitely going to
try to spend some time
on that as well.
But, yeah,
those are some of my thoughts.
Yeah, you touched on
something important here,
which I think is also
something we saw
in the early days
of Web3 Gaming
that made it unsustainable.
And I kind of feel like
that's what's making
the social farming meta
a bit unsustainable
is that, you know,
in the early days
of Web3 Gaming,
especially in Axie Infinity,
all you had to do
was buy the asset,
play the game,
and you were guaranteed
to earn the token
just from playing the game.
So it was kind of like
a model where
everybody that plays
gets something.
And for obvious reasons,
that's not really
a sustainable type of model.
There really can't be
something that exists
where everybody
across the board
has a right to earn something
just because they participate.
now we're seeing gaming
moving more towards,
leaderboards
and top players
being the ones
that have the opportunity
and lower level players
not really
earning much
in a lot of games.
And I think,
more or less
for a healthy
kind of sustainable
ecosystem,
some form of that
needs to exist
where the high quality stuff
needs to rise to the top
and that's what's,
mostly incentivized
and that's where
most people actually
get to tap into the rewards
versus just like,
if you just put out
any kind of content
and just all you got to do
to qualify is just tag us,
then of course
you're going to get
the kind of timeline
that we've seen
which is people
ultimately end up,
associating something
negative with the brand
muting people
trying to participate
in the play to airdrop
even if those people
are their friends
because they,
they have to mute their friends
in order to mute everyone
because all the other content
that they don't want to see
is really who they're trying
but then they end up
muting friends
along with that
because their friends
are actually producing
good content
but also trying to farm
the same system
that's happening there.
same campaign,
if you will.
there's the,
there's the good
and the bad with that
and I think that
what Pac Moon
is doing here
is actually fixing
some of those problems
by saying,
don't waste your time
just tagging us
because that's not enough.
It needs to be good content.
We need to like it
and that's the only way
that it's going to qualify
for some rewards.
please jump in there,
appreciate it.
I kind of got two different
sides to this
to be honest.
I see something
that can be really,
really good
and something that
could be a bit
of a difficulty.
The difficulty could be,
they do this post,
and they get some
of these people
who are not
these big KOLs,
like these big
KZ creators
and you get
like five hours
to make this content
and puts a lot
of effort in
he tries really hard.
He's not known.
He makes his,
in his eyes,
he puts a lot of effort,
like five hours
worth of work
into making this content
and then when he posts it,
it's so far down the line
in the comments
that the team
doesn't actually
get to see it
to be honest,
that's kind of like,
when you see
like a popular thread,
to go through,
50,000 comments
to see everything,
that's almost unreasonable.
for somebody
to put in that effort,
in a sense,
get ignored,
because the team
can't possibly look
at 100,000 comments
if this goes
like completely viral,
is there a chance
that like some
of these people
who are just starting
out in content creating
can get down
on themselves
because they feel
like they didn't
do good enough
when in reality
it's just that
there's so much
that they didn't
get looked at.
On the other
side of that,
this also gives
those people
are not big
content creators,
they're just,
just starting out
but have the ability
to make some
really badass stuff,
it gives them
the opportunity
this is me,
this is what
and it gives them
an opportunity
to be seen
and heard.
So it's like
both sides of the coin
having benefits,
that's a really
great point,
and I think,
with this type
of system,
if other teams
want to replicate it
and I'm not sure
let's say,
PacMoon has
kind of sifting
through content
because I'm sure,
it's a ton
of content
and it'll be
after this
million dollar
that they did.
Now everybody's
paying attention
and everybody's
try to participate
in wave three
that they have
coming on here.
they need to have,
really a team
that's dedicated
to making sure
that they,
don't miss
the highest quality
content that exists there
which could be a task
on its own
there would definitely
it'll kind of fall
to really make sure
that they have things
kind of airtight
with their system
of reviewing
all content
to try to make sure
that that doesn't happen
and that they don't
lose creators
through the process
missing things
essentially would have
qualified had they
But I do think
also the algorithm
helps there
because if you just
look up the,
and you look
by engagement,
typically it's
going to shorten
quite a bit
the most high
quality content
to the top
of that feed
and then scrolling
through that,
for maybe a few
hours even
at this point,
you should be able
majority of the
most high producing
content that exists
I think there'll
still be some
holes in the process.
It won't be a
won't be a perfect
thing but I do
think it is kind
in upgrading
what we're
currently seeing
with social
farming as a
marketing meta
and just kind
of cleaning it
up and setting
expectation for it
so that it can
be a little bit
less noisy
and a little bit
higher quality
and kind of
more fun for
everyone in that
way because
then people will
be less annoyed
the project gets
better content
and the creators
that are better
creators are more
incentivized to
participate so you
get more participation
from better creators
and ultimately it
seems like more
of a win-win
scenario from what
I can see so far.
So that kind
I agree with
That kind of
also brings it
if you have
like this new
content creator,
let's say his
name is Jimmy,
And he's just
starting off,
but he came
job where he
like videos
or something
and he comes
out with a
He comes out
with a really
cool video,
it's great
it's like top
tier looking
but he's only
got 20 followers
because he's
just starting
out on it.
But his content
is amazing.
Is that going
to show up
in the algorithm
when the team's
looking at those
that's a great
Something like
it's not going
to start out
with the type
of engagement
that's going
to bring it
to the top,
so for sure
they got to
sift through
to find that
kind of content.
But another
thing that's
interesting about
the way that
they're doing
it as well,
which I think
this is also
pretty bullish
for the concept
of social farming,
is that they
don't just like
the content,
they also repost
the content as
well on the
actually give
exposure to
those really
small users
when there is
a small user
that produces
a good piece
of content
engage with.
of give that
person exposure
so they don't
just like it,
but they also
retweet that
So that can
smaller creators
But again,
it does kind
of tie back
into that issue
where they really
need to count
discovered by
out the way
team seems
to be pretty
Lambeau Land?
He's pretty
here in the
for a while,
so I think
they got a
pretty solid
group behind
I don't want
don't know
very well,
what I can
the outside
looking in,
here that's
cooking up
that could
be valuable
interesting
marketing meta
to explore
especially
teams that
interesting
I definitely
think that
they're doing
that's going
to benefit
that there's
good content
and everything,
but now it's
bringing even
because people
want to see,
they want to
come in and
they want to
look and see
who's making
what content
So it's not
just that they're
looking for
the project
but they're
also wanting
to get eyes
on who's making
cool content,
which in turn
puts eyes on
their project.
it's really
making idea.
I do like it.
I can't wait
to see how
it develops.
I think with
that being
all three of
us need to
be farming
some Pacmoon
in this next
round here
because we're
content creators,
wouldn't we?
All right,
I think we're
going to go
ahead and start
to tie things
I want to go
ahead and open
up the floor
for you guys
to drop any
last bit of
share with
going on in
your world,
would be on
the lookout
for before
we tie things
And of course,
as always,
we'd love to
have you guys
back with us
next week.
We'll be back
with ex-cohosts.
We'll have a lot
more speakers
on next week's
but I really
did enjoy this
kind of like
smaller space
here where we
just got to
barbershop talk
here about the
future of Web3
and gaming
and what's
let me back
first for you,
and then we'll
pass it over
that's awesome.
Definitely
going to come
back on your
next couple
of spaces.
Really excited.
Shout out to
ex-cohosts,
some really
great guys
over there.
I also want
shout out to
one of our
EX Sports.
I see them
in the audience.
Really cool
platform that
they've got.
It's a sports
We hosted a
giveaway a few
months ago on
Camel Racing.
Really a lot of
Did a live
Just wanted
to show some
I guess to drop
some alpha,
we're currently
doing phase
two of our
giving away
10 million
We're currently
on the second
It's a whole
10-week process
that we're going
We just launched
yesterday,
just pinned it
up on top.
So for those
that would like
to participate,
everyone could
participate.
Just got to
follow the
requirements that
you'll see there.
I'll also pin up
on top of the
original post that
has all the
instructions.
that's just a
little bit of
alpha here.
Really excited
for this airdrop.
I know a lot
of people are.
We had over,
I think on
phase one,
had nearly,
I don't know,
something like
participants.
It was really
But really
excited about
Make sure to
I would also
everyone else
here a follow
if you aren't
following them
discovering us
through Ancient
8, then you
probably already
know about
Ancient 8.
But if you're
discovering Ancient
8 through us,
make sure to
follow Justin
and Ancient
8, as well
as Mark, who
Snooch, doing
some awesome
stuff with
Dark Times,
our partner
at the Red
really excited
for everything
that's going
on in this
So many new
things that I
got to catch
up on after
all these trips
research on
Pac-Mon and
Pac-Moon or
everything that
about here
happy to be
Mark close
whatever he
say here on
the stage.
happy to be
here, Justin.
opportunity.
thanks for
always showing
some great
absolutely,
definitely big
shout out to
We were also
a participant
in the Camel
Race campaign
that you guys
previously did
Protocol as
have another
campaign coming
in the coming
stuff coming.
I won't drop
too much alpha,
definitely be
collaboration
coming soon
again with
looking forward
requesting to
Might have
for a second
Mark might
be getting
rugged by the
Elon Musk.
All right,
there he is.
I was just
waiting for it
waiting to
I actually
ran out of
Smart man,
smart man.
to drop on
tie things
talked about
dark times.
sure you're
following their
Twitter because
something that's
going to be
coming that
you're going
to want to
be following
their Twitter.
Let me put
it that way,
in a sense.
of you have
rumors that
a massive,
top of the
world player
from Arsenal
is going to
be teaming up
very soon.
Hearthstone,
he's going
coming over
to Parallels
pretty massive.
I think he's
like the top
earning Hearthstone
player in the
act like I
the biggest
player from
one of the
biggest games
especially for
excited to
Parallel has
been absolutely
crushing it.
definitely one
of the games
that is leading
the charge
quality games
appreciate that
following,
watching now
probably in
asking for
you weren't
share today.
no worries.
you're looking
to look up
who Tice is,
the spell,
I'm not sure
what nationality
but the spelling
is a little
It's T-H-I-J-S.
T-H-I-J-S.
You look at
that name up on
Google and you'll
see who he is.
number one
number one
popular as
Hearthstone,
you've got to
definitely
something to
All right,
ladies and
gentlemen,
being said,
we're going
to go ahead
The future
good hands,
exciting things
happening.
We appreciate
joining us
same place
next week.
you're following
IQ Protocol,
follow Marcello,
follow Mark,
follow Erica,
We got a lot
of legends tapped
in the building
so make sure
you guys are
all following
these people,
these games,
these protocols,
because these
are the people
that are leading
the way in
this space.
And we look
forward to
seeing you guys
next week.
Hope you have
an amazing
an amazing
evening wherever
you're tuning
All right,
everybody.
Thanks for
having us.
in the next
Absolutely,
Take care.
having us six
another hangar.
Come down.
Come down.
Now this is your
Put in my heart.
She way hello, every other girl did they do too much, but this girl mellow, now in many
fine situation I go use the tell her mellow, finally a fine way to talk to the girl, but
she know I follow, who you gonna go for, why you know I go for, then I start to feel
a bum bum one, but she didn't give me small song one, I know she said people sit down
one one, but she feelin' insecure, cause her friends go they got my life in gone one,
when they go my lady dream go long, yeah I know we look trapped for you, we get down
and my hips make you cry when I'm movin' around you, do it once, do it twice,
I push back, you hold me tight, get a taste for a night, baby show me you can come down,
come down, and dance with me and take it right now, right now, cause you're so high that you
can't come down, come down, don't you ask me, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh