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GMGMFam welcome to the Schnuffalo and Orzo Paradox episode 19 with very very special guests Please tell me if I'm saying your name correct because I don't want to kill it is it Bowser? Yes, yeah, it's exactly pronounced like that bossa
Thank you. Thank you for having me. Perfect man. Yeah, super hype for this episode. Or so I think we'll be able to join us today. So it's just me and you. Dave's down there in the listeners. This is recorded so we can share this afterwards. Basically how these
work is we have like a 25 to 30 35 minute interview and then if we have any listeners we let them up to speak if they want to add anything to the conversation ask you or I any question is that cool
Yeah, yeah, that's completely cool. Perfect man. So without further ado, let's get started. I'm gonna start with a really simple question. But this is just to get you to know you better
open up, open you up like a book, you know, so what got you to where you are today? What keeps you going and what did you do before Wub3?
That's a great question man. So yeah, I mean before Web 3, you know, I was literally, I think when I joined Web 3 it was during COVID. So it was like what, 2020? And then I was literally just doing music pretty much my entire life before Web 3.
And you know I got into DJing when I was like 14 Even before that started playing the piano I like nine years old and so pretty much my entire childhood and like growing up Everything was all music and then you know COVID came It shut down a lot of like
you know my DJ gigs a lot of my music opportunities I couldn't really meet up with people in real life and so I was stuck at home and I was like alright what do I do now and it wasn't until 2021 like early 2021 when my friends at the studio were into NFTs and I was like yo
what is that? And I come to find out that they're selling these JPEGs for thousands of dollars and I'm like, "What the heck? How is that even possible?" That's what kind of got me into it was obviously, I feel like maybe some of the majority of people in the space is maybe they joined NFTs for the money aspect.
It really wasn't until I became a moderator for I don't know if you remember this project. It's called Tacy Bones They released in like early 2021 and it was like my first project that I started moderating and that kind of gave me a glimpse of life
like what Web 3 is truly all about and I've never seen like the power of like digital communities before. So the fact that I was like seeing this firsthand, I thought this is definitely something that I can work with and I can create kind of some cool opportunities out of this.
And it's more than just money at this point. And yeah, you know, so that was like 2021 and fast forward to pretty much, you know, almost two years later. I'm still here, you know, and I feel like a lot of people last year or the people that I met when I first joined this space, you know, they unfortunately started
being really inactive and you know to kind of answer that second part of your question of like what got me here or what kept me going is you know is honestly as simple as it can be I just didn't quit you know I didn't quit compared to everyone else that kind of like gave up on their
vision of Web 3. And again, like I said earlier, many people are in this space for the money. And obviously, the markets have changed drastically the past year or so. And when the liquidity comes out, that's when people started being less interested. No one wants to participate.
Yeah, and for me like I wouldn't yes like I'm a content creator, but at the same time it's like that's just me as a person You know, I just love creating and just not even just content but just sharing like my journey and documenting my experience What it's like to be building a personal brand here on
in Web 3, not just Twitter alone. And yeah, that's what pretty much can be going. And even till this day, I'm still working with a ton of projects. I'm even working with a lot of reputable people in this space as well. So definitely the connections and all the opportunities that have been
coming is definitely also a huge reason why I'm still here in this space. But at the same time, you know, just still going through the motion, trying to make sure that I'm enjoying, you know, the journey as well, you know, because without that, it's very hard to just see the long term of, you know,
this career I guess in Web 3. But yeah, you know, I hope that kind of gives you some kind of insight on like, you know, who I am and what what what I'm here for. It does, man. I appreciate the answer and you talking about enjoying the journey. There's a quote that I've like a lot that's that goes like this and attitude for
for gratitude creates blessings. So seeing your life with gratitude completely will change the perspective and how you live life. I think you were talking about you just create. Why? Why do you do what you do? Bowser.
I love that question. Honestly, I think I was just raised with the mindset of like, if you can help people and you're extremely knowledgeable in one skill, why not share that? To me, it's like with technology, it's been
such a huge thing and social media has continued to grow. We have a different way of being able to connect with people. Since we are able to use RPFPs as a way to express our brand and our content, it opens the opportunity to
to teach people and it opens opportunity to educate people on who you are, but on top of that, you educate people on what you're knowledgeable in. And so for like for me, I like to write threads. I think thread writing is probably one of my favorite aspects of like my brand.
And more specifically, I write threads about like marketing and like personal branding and how important it is. Right. And so like when you combine a passion such as thread writing with an interest such as marketing or personal branding, like the creative possibilities are endless, you know, and on top of that,
I'm teaching people. So it's like I'm hitting three birds with one stone and as long as I feel like I'm giving value on my profile and people are digesting my content and they actually find value of like through it, then that's how I know I'm doing my job here. And that's what again,
I'm kind of tied back to what keeps me going and what keeps me creating is just being able to know that my content and the way that I put myself out there is actually helping people. I still get a lot of DMs like, "Hey, I just started thread writing. Can you please check out my thread? Can you give me some pointers? Can you give me some tips?"
Those are the kind of DMs that I love is because that's how I know people are actually finding value and are actually digesting my content. So yeah, I hope that's what keeps me going man. It's just that teaching aspect and being able to help people. That's what that's what means the most.
very, very great answer. I think we have similar goals. I think one of my main goals is just to help the reader or the person is, you know, the, and the other side of the screen. You're talking about the red writing. I want to ask what's what's the secrets for for good writing? Good
thread writing and what could be like a secret to engage the reader to keep consuming your content? A great question. I feel like you probably have seen threads or people that you know posse written up a thread about this right they say like how do you how to write the best threads right?
But in my opinion, everyone has a different style of writing. You have people who love using extreme vocabulary words to define a certain concept or go in-depth on a certain concept. But for me, I've always been like, keep everything
simple. You know, there's no need to, like, it's like, why do you want to sound smart if people don't understand what you're saying? Right? And I feel like that's where a lot of people get confused with thread writing is like, they try to sound smart. But then when you read your thread, it's like, wait, is that even understandable in the first place?
You know, so for me, I guess my tip is like, you know, just be simple, man. You don't have to sound like, you know, you're this wondered like or like, I don't know, super philosophical person of a certain topic. You know, so that's one to end then also what I realized is, you know, that hook, that first tweet of the thread.
is so important. And I tweet about this sometimes, but it's the concept of white spacing. So what white spacing is for people who don't know is like the gaps in between the sentences of a tweet. So let's say you write out one sentence and then you indent. So that one
One sentence alone, because you indented right after it, you give a spot like to that one sentence, just because there's so much white space around it, you make that one sentence stand out. So it's like having that visual appeal and having a good taste in structure is like super
to a good threat. This ties in without saying about the hook. Sometimes if it's too big, if it's too lengthy, it's not going to look right to the eye. I guess this is where my marketing aspect comes in.
as well. Our eyes, especially in today's generation, everything is so short term. What is it? Short term, like attention span. No one wants to, if you can't capture it, someone's attention within three seconds, you failed. So therefore, your attention span, we have to keep
that in mind when we're writing our threads. I hope that was a couple of secret gems that I just dropped right there. But there's a ton more that I'm pretty sure I do subconsciously. I just don't realize it. It's just probably because of the amount of repetition I do with writing. But definitely the white spacing and just keeping everything
simple is probably like my two made tips that I would give to like future writers out there or anyone listening. Yeah, no man, but I was great. I think white spacing can also help the reader keep jumping from sentence to sentence from page to page. At least that's what I've seen.
for hooks. You were talking about hooks. What have you seen that works well in a hook? Is it maybe like numbers, questions, something that will make you question yourself? What makes a hook a good fucking hook?
I love that. To me, it's like you have to peak the curiosity of the reader, right? And then this also ties in with your brand, right? Like I said, Ergina Space, everyone has their own brand, but the most important thing to do with your brand is identifying
you're a targeted audience. You can't just be writing to write. You need to have an audience in mind when you're writing your threads. For example, I'm super passionate about marketing. What's my targeted audience? It could be project sounders, it could be a marketing studio, it could be
agencies. I'm aiming towards people who need help with pushing out their projects out there. Maybe from my hook, and this is just thinking off the bat, there's three key reasons why your NFT project isn't selling out.
If you don't do this one step for your project, you're going to have a hard time marketing. Especially if you're a project founder and let's say that in this bear market, maybe this is a true example. A lot of products are suffering in this bear market.
It's actually really hard to market your project in this bear market. So the fact that I'm starting off my hook or my thread with a sentence that says the reason why you're marketing sucks is because of these three reasons, right? That's most likely going to peak your curiosity of like, oh, hey, you know what?
is actually suffering and maybe these three key reasons that I'm about to read are actually the reasons why I need help. So for me it's like identify your target audience and then like hit them emotionally. What can make them not sad but what can make them
trigger an emotional response to like you know what my marketing or my project is suffering from marketing and how can I use help from this threat you know so hope that kind of answers your question you know it's kind of just like you know triggering an emotional response from the reader as long as you can do that I think that's what makes an effective threat
Yeah, no, that's great. I want to ask something that's out of topic, but what's behind your PFP?
Yeah, I get a lot of questions about this. So my P.F.E. if you don't know, it's a it's a Gundam. I'm a huge mecha/like Kaiju person. I literally grown up my childhood, my dad, he put me on like Voltron, all these
old 90s robot like huge mecha type of concept when I was a kid and ever since then I just love that concept of like big robots fighting each other or like a big robot versus like a dinosaur you know so even like Godzilla is like super cool to me but
Anyways, I think like for me the PFP is the reason why I wanted to choose a Gundam is because I felt like it resonated with myself as a brand really easily and then on top of this is I don't really see a lot of like Gundam PFP's on my timeline now
days right I mean maybe back when mecha verse was like extremely popular but nowadays right you don't really even kind of see them you know so for me it was like an opportunity to stand out from everyone else and on top of that I just feel like you know if you are using a PFP that
a lot of people have, like a youths or a zuki beans, as a creator, it's almost like as if you're joining a really saturated community. And there's nothing wrong with that. I see the benefits of joining a community and I see why people want to do that.
If you really want to stand out and you want to be different, this is why I chose a non-community P.F.P. Right? That was my decision behind my P.F.P. There's really, maybe besides that point, there's really nothing else behind it. But yeah, I just genuinely love Gundam.
So the fact that I'm able to build my brand on top of this brand identity, I think it's super cool. And yeah, it seems like everyone else, like I get random tweets sometimes of like, yo, I'm at a store right now and I just saw this Gundam and they reminding me of you. You know, so it's actually
really cool when I see like those kind of DMs or tweets where I'm like dang this is crazy like whenever people see Gundam now they actually think of me you know so that's how I know I'm kind of like making a name for myself with this pfb so yeah hope that kind of answers that question love it man yeah
I actually want to ask another thing, do you schedule your tweets? I do, and this is one thing, I'm actually really glad you asked this question because I've been wanting to explain it. The reason why I schedule my tweets, especially in the early morning, is because I'm
Not awake at like 6 a.m. You know and again have to keep in mind that I'm over here in PST so like and over in EST It's like what is it three hours ahead of me right so like when I do at 6 a.m. It's actually 9 a.m. For ESC right so like when I do schedule my
tweets, I always do like 6am because when I get the audience from the EST time zone and then for those early, early birds here in my time zone, the EST time zone, they also get to see my content. To me it's just like a great way to kind of just build the engagement traffic.
throughout the rest of the day. And I think that's kind of like maybe my own formula of like how I do my own content is like start with something really early in the day, get engagement on that tweet so that the next time or when I'm actually awake and I start actively posting on my Twitter, those tweets
get put on front of the timeline for the people who interacted on my earlier tweet that morning. I kind of just treated like a flow of traffic, but at the same time, I just scheduled these tweets because I'm not awake at 6am all the time. Just trying to get ahead of the curve is the reason why I scheduled my tweets.
Perfect man, yeah, it makes perfect sons I've been scheduling tweets for a couple months now, and it's definitely the alpha You know I sit down a whole like two hours every Thursday to schedule tweets for the next week I work on threads Mondays Tuesdays It's great and there's different
What do you use to schedule your tweets? I just use like the what is it the built-in scheduling app on Twitter But unfortunately they don't offer that on the mobile or on your phone at least at least from what I know unless my iPhone is broken But but yeah every time I do my schedule
It's always on my PC or my laptop. Love it man. Look, I've heard you tweet about and talk about a couple times about color theory. Am I correct? Am I saying it correct? Yes, yes. Perfect. What's the secret behind color theory? I really play with colors because I know there are
attractive and I play with color specifically on my profile picture but I want to know about you. Right, no this is a great question. So here's the thing though is I'm not an artist like I don't like specialize in like visual appeal I guess but what
realize when it comes to color theory is like for example right let's take a zuki right like that red that a zuki uses it's like it's become their brand right so meaning that whenever you see that red on your timeline you can almost like your brain will sub
consciously think of a zippy right and I feel like that's the power of like really good color theory is like using bright colors to like capture an audience right so therefore for let's say um I don't know let's just use mine for example right so if you look at my pp it's like very it's like kind
Also besides that, my Gundam, I'm using the exact colors that the Gundam and the anime is using. But the whole idea behind my PFP is I wanted to use a warmer and neutral tone compared to a lot of
these pft such as a zookey they're like youths is where they're very bright in a way where their eyes are easily attracted to them right and again this kind of goes back to the whole thing of like why I didn't choose a non-community pft is because again right I wanted to be different
I wanted to stand out and to me it's choosing a color theory or a color pattern I guess in making sure that my brand is stands out from other people right so as far as like you know the question we're answering of like what is color theory that's the best way I can explain it to you
But at the end of the day like choose a color that you think like can I don't know capture Your audience as a as a whole right not just thinking of it as like oh I like the color blue because I like the color blue like don't just think it like that right there's a reason why
I feel like a lot of the successful content creators or like you know the people who are dominating the content space right now they stick to a certain pp for a while and you know they even customize their own Twitter banners accordingly to it right so there's a reason why they do that and it's not just because of the
design of their content or their brand, right? There's some kind of like, I guess personal interest in those kind of colors, but yeah, you know, I don't, I think there's like a deep attitude to it, but you know, definitely just a mixture of like knowing what's appealing to the eye and then just like choosing based off personal interest.
Love them, man. Yeah, I think choosing a color for your brand or building your brand based on a color is one of the most intelligent choices you can ever make Like you said you said a zuki like the word is zuki and the first thing I even thought about is not even their p of p's I thought about the color red so
It's very smart to play with Club A Theory. I'm going to go with another question. What are your goals? Long-term, short-term, medium-term. What are your goals? What do you want to do? Where do you want to take Baza? I love this, man.
I guess the short term, I start with the short term just because sometimes when you plan for the long term and I realize this with experience is like sometimes a lot of those long term goals they either don't end up happening and that's not because you didn't work for it or it was like you know
not a part of the plan, but sometimes things change and your vision changes. And I feel like with that, you're going to have a different perspective on what should I be focusing on. So for my short-term goal, I definitely just want to keep working on my personal brand
I feel like even though I am at like 5k followers and that's a huge milestone for me. For me it's like okay a lot of these people who are being here for a while and are killing the content game, like they build up an audience of maybe to like 10k plus or maybe even 20k plus, right?
I feel like when you have such a successful personal brand, the leverage that you have with brand deals or partnerships with NOT projects, right? You have so much to your advantage that it's very easy. I want to say easy, but it's like you have a higher chance of reaching a
certain kind of success because of those reasons. So short term working on my personal brand and then also for the long term I just want to be maybe I want to create my own agency one day. I talked about this at the very beginning of this year is releasing my own agency and I wanted to be revolving around
branding. One thing I noticed a lot in this space is there are a lot of agencies and they do the same services, right? And it's always like marketing services or it's like a startup NFT launch pad, right? But I don't want to be that. I want to be more specific.
on a brand agency. How can you develop a successful brand for your NFG project? And then maybe under that can come the other aspects of marketing and building an audience, all that other good stuff. But yeah, that's a long term. And then I guess another thing for a long term too is I just want to make
Oh my man, are you with us? Now I'm gonna keep doing what I'm doing. But yeah, it's actually like my short-term long-term. Perfect, dude. I kind of like lost you there for like a minute. A couple seconds actually, but I did get it.
Um, that's lovely man. This is just a tip of the iceberg. You're gonna be looking at, you're gonna, you're gonna be looking back at this space and you're gonna be so proud, dude. I wanna ask, what's the day of the life of Bausa?
There we go. I think you're rugging. I can't hear you. Can you hear me? Yo, I don't think I can hear you. There we go.
I'm going to hang on. Let me just read you on the space. It always happens. That's where Twitter hates me. Let me read you on the space real quick. Perfect. Let's just wait quickly for.
There we go There we go, can you hear me? Man, I don't know why this happens to me all the time but Twitter just like rugs me and I can't hear anyone in this face. I'm like, are you kidding me?
But yeah Twitter spaces are an absolute rug Dude so look over here in this these spaces we talk a lot about how habits and the power of habits So I'd love to know what's the day in the life of Bowser? I love it then oh
So, everyday changes, but I say the most common days is like I tend to get up around 9 a.m. or like 10 a.m. and sometimes even later. And that's just because I like to work typically during the night and even though I do tell myself like, you know, work
During the day, you know, do this, do that. My body or my mind just seems to never listen to that. But let's say I do get up around 9 a.m. 10 a.m. whatever. So I usually kind of just like just chill in bed for a little bit, let my body like wake up naturally. And then I'll either just go
to having a late breakfast or like a immediately lunch and then usually I'll just after lunch I'll just chill for a bit maybe work go on Twitter go on discord and then around the new time or at the new time is when I'll hit the gym and the gym will probably be like I don't know an hour hour and a half sometimes
And by that time it's already like 5 or 6 and depending on like my schedule for the day I'll either like have the spaces to do or you know I'll What is this called sorry just blank that real quick I'll have a spaces to do or like I'll go back on my laptop or my PC and just continue to work on you know on my NFT
projects that I've been involved in. Then again, comes later that night, 9/10pm, I'm resting, I'm finally getting to chill for a bit, and then depending on my mood, if I have enough energy to be riding threads or be putting out more content, then I'll continue to do so. But yeah, my gaze are really too hectic.
Now that I'm actually kind of talking about it, I actually don't have those crazy days, but my day to day is actually pretty chill. And that's what I love about, I guess, working with three is like, you're really your own boss and you have to create a system or a schedule that works best for you. And so for me, I really love that
laid back kind of chill but at the same time you know grinding when you need to be grinding and working when you need to do working right but at the same time like pausing to right if you're able to pause and chill those are also very important right taking those breaks but yeah just my day to day that's how that kind of looks like
Love it man. Is there any secrets of productivity you've discovered for people who work late? Is there anything you do especially do you work in maybe with a Pomodoro timer which you time for like 25 minutes of intense work? Five minutes of breaks. Have you noticed anything? Yeah, and I've actually been corporate
So what I'll do actually is I'll do like a 45 minute sprint and then I'll chill for like 15 10 15 minutes right but then what's important for me to do though is like during my resting minutes I try my best not to go on my phone is because the moment I go on my phone
is like pretty much going back to work you know so I do a lot of my work on my laptop or my PC and when I do take a break I literally just go stretch or I go like I don't know I just walk around in my room for a little bit or just listen to music but yeah I do like 40
25 minutes sprints and honestly like what it really works for me is if I can get at least a focused 45 minute work session in I actually get a lot of things done right I mean like thread writing for me it takes about like 20 to 25 minutes to get like a really good thread done but then I
After that, it's like, once I knock out all my threads, I'm pretty much freestyle. And a lot of these tasks that I have to do with my projects is just catching up with meetings or getting a strategy develop. And I'm actually really surprised myself how much I can get done within 45 minutes.
I repeat that cycle at least like two times or maybe even three depending on my mood or my energy. And yeah, just based off that, I get like at least two hours of focus work in in my opinion. So that's enough for me to just get through my day, get through all my tasks, and then once that's all complete,
I'll just rest. Love it, man. What do you enjoy to do to rest? Do you like to read? Do you meditate? Do you play video games? What do you do? I do a little bit of everything, man. I mean, just recently though, I started getting back into video games just because
Maybe this is something that a lot of, maybe creators or people who grind a lot is like they had to give up something in order to stay focused and for me I had to give up video games for like a while in order for me to like be on track and actually get things done.
And just recently, like after grinding Twitter and like, don't think of my brand to 5k followers for the past like five months, I finally like reinstalled up. I don't know if you know it. It's legal legends. I'm like the huge legal legends fans and I just reinstalled
the game like a month ago or so and I'm finally playing it again so like that in terms of entertainment resting that's like probably my favorite but other than that like I just love going on YouTube I just love like I like listening to podcasts a lot so I'll even listen to podcasts
of cast as I'm working. But yeah, I'm like either video games or I'm just straight chilling on the couch watching like league videos or like valorate. You know. Love it, man. What podcast do you like to listen to? Um, I listen to like a lot too, like not those like self
to listen to the majority of what's on his Spotify and then I'll like spam watch everything on his YouTube channel. You know, so I like listening to those kind of podcasts and then I'll also listen to like a lot of web 3 podcasts. So there's a ton of like Luca Nets or like Frank D. God's podcasts out
there. So like if you want to like get inside the brain behind these geniuses and like what goes behind the concept of like building successful projects, that's what I listen to. You know, just because I definitely wanted to be doing that one day. Um, but yeah, definitely those not podcast.
Love it, man. I'm gonna shoot the last question. Is there any advice you want to leave people here? Whether it's writing, advice, life, advice, anything you'd like to leave people with? It can just be a quote, it could be anything. What is it?
Um, just don't quit, you know, don't quit man. And I feel like it's like what a lot of people think like when they see success is like, oh, that person had it all figured out like he had a plan. He wanted to do this, do that. But like, I've ended the day I can almost guarantee you that that person had also a lot of struggles.
And probably went through the same experiences that we're going through right now. And the only difference that you or me in this point that me and that person had was like the factor of not quitting. You know, so last piece of advice that I get to anyone, you know, listening is just like don't quit, you know,
keep going and even on the slowest days even when you feel like Twitter is dead or whatever you're doing whatever you're passionate about like even when you think things are going south that's the best time to like double up on your productivity and like keep going because to me it's like I look at it as like an uphill
and there's always going to be a downhill, right? There's no way a journey is always uphill. And I feel like if yours is uphill, it's like, oh man, like you're definitely, you found out the secret code or something or there's a cheat code, right? But that's, yeah, my my my these advice is my last message is for sure. Don't quit man, just keep going.
We love the message, King. You know, in this show we'd like to end with an outriss song, but we'd let the guests choose it. Is there any song you'd like to play seriously anything? Oh man, this is crazy bro. You're gonna have to make me pull up my Spotify for this one.
Go ahead man. No, yeah, um, you know what let's do Oh man, what are my vibes today? You know what I like doing is uh let's just do around the world with it was a deaf funk I just love that as an outro song so um that would definitely be my choice today. Let's just let's go with the vibes today
around around the world by that point. Yes. God, you man. Appreciate this so much, man. It was beautiful.
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