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Toshi is now listed on KuCoin!
Recorded: Dec. 9, 2024 Duration: 0:38:18Space Recording
Full Transcription
We're going to start now and I guess people will join in as we go along.
So first, welcome.
Happy to have you here today.
Well, first, how should I call you?
Because I know in the MemeCoin space, many people don't want to be docs or, you know, there are kinds of pseudonyms that you guys prefer to use.
Yeah, good to be here.
Good to be here. Thanks for the invite.
And you can just call me Arkham.
Good to meet you.
Okay, so Arkham it is.
And then we'll speak about Toshi project and then we'll speak about Toshi more specifically, maybe about the MemeCoin industry also, the MemeCoin ecosystem at this moment.
And then we'll go more and more deeper into Toshi, what's planned next, what have been the features, the achievements that the team achieved so far.
Yeah, so let's go this way.
Would you like to start?
Yeah, sounds great.
Absolutely.
A small intro and I can see a lot of familiar faces in the audience as well.
So thank you guys for the Toshi community for being here.
So they've listened to this a thousand times already.
But my name is Arkham.
I am the CMO slash COO of Toshi.
I joined the team back in January and I've been actively in crypto, I would say around since 2020, maybe earlier, but actively since that year.
Aside from crypto, I have over 11 years of marketing experience, mostly around the e-commerce sector and also consulting for bigger Fortune 500 companies and that sort of thing.
So that's kind of like where my experience for marketing came from Web2 and then mixing a Web3.
And I think that sort of dynamic has helped us build a really strong team for Toshi.
And, yeah, just excited for the future.
As far as joining the team, I'm going to get into potentially the story that a lot of the Toshi community holders have listened to also a couple of times already, but how Toshi came to be.
And I joined Coco and Gates around end of December last year.
So it's coming up for a year.
And, yeah, just came into, at start, helped with marketing and eventually started taking care of operations as we built a bigger and bigger team.
And, yeah, I'm happy to say that it's been a year and we have a fantastic, strong, solid team that we can count on.
And the projects just keep growing since then.
So when you joined, was Toshi already something quite established or was it really like the early beginnings?
Have you seen it grow?
How has it been?
Yeah, I would say it was definitely established back in, let's say, December.
So this was pre-ETF and yes, the meme run that followed, but the meme run followed Bitcoin, I guess.
Yeah, yeah, yeah.
But you're certainly right, pre-ETF.
And if I can't remember the months, right, but if I'm not mistaken, it was around March that we had a very strong meme run on base.
But before then, Toshi was definitely the number one, I would say, meme on base, the most established one.
It was the one that people recognized.
It was the beta play for base, basically, because there was not really another meme that was as established as Toshi.
So I'd say even before I joined, Coco and Gates in the community did a fantastic job at creating a solid brand that people recognized.
As a matter of fact, even back then in the crypto community, when I started saying I was joining Toshi, people recognized the name instantly.
So it was really cool that it was already an established meme by then.
I would say it grew a lot this year, but it definitely came from a place where it was already recognizable and people knew what it was.
Okay, that's actually quite an achievement since there has been a lot of competitions about me around meme coins this year.
I mean, in the two last years by now.
So how do you feel generally about this meme coin space ecosystem at the moment?
Where do you feel you stand, Toshi?
I think, Toshi, we were, let's see how best to answer this.
Because we're in a different place from the regular memes.
And I'm not saying this from a place of, you know, oh, look at us, we're different, we're both different.
It's not really the case.
Basically, from the early start of the year, we started with a strategy that wasn't really focused as much on the degen behavior, on the meme coin culture.
And the reason for that was basically a certain place where we want to get listed needed things to be less degen than they are now.
More orderly, you mean?
Yeah, yeah.
We couldn't really say certain things.
Couldn't really, you know, speak about price or anything like that versus, or like green candles and that sort of thing.
And nowadays, it has changed and people have seen the Toshi brand kind of change.
We've also had, so back when I joined, we had the previous Toshi branding.
And if I'm not mistaken, it was around also March or April, maybe earlier, that we did a rebrand.
And, and it took a while producing new art takes a lot, a lot of time, but basically Toshi has seen a rebranding, not just from an art standpoint, but also from the things that we talk about and our approach to marketing and community throughout the whole year.
So I would say now we're, we're, we're this very cool project.
Of course, I'm biased, but, uh, we, we, aren't we all, aren't we all exactly.
Thank you for that.
Um, but, uh, I, I think we, we stand in the very nice place where we're, we're appealing as a meme coin for, uh, a large, um, segment of the crypto audience, not just necessarily the, the DJs, uh, but people who come into the space and, you know, call it quote unquote normies.
Uh, it's also an appealing meme for them.
And a lot of things, a lot of the work that we're doing on, on the social media front and a lot of things that we're preparing for, uh, also are looking to, uh, you know, onboard more people onto not just the crypto space, but base as an ecosystem as well.
So I think the goal right now, and what I like about Toshi is it's, it has broad appeal.
It has mass appeal.
And the reason for that, it's exactly the journey that we've walked so far.
Well, I think for our audience who may not be familiar with Toshi, cause we have people from the Toshi community, obviously listening to us, but we also have KuCoin community who are there with us and maybe they're discovering the project for the first time.
So what, what is Toshi?
What, what is the origin of it all?
Could you walk us through this journey?
Yeah, uh, I'd love to.
Um, so Toshi was the first meme coin to deploy on base, uh, base is the Ethereum layer two that was built by Coinbase.
Uh, the name comes from being a tribute to Brian Armstrong's cat, um, Brian Armstrong, the co-founder, uh, well, the founder of Coinbase and Satoshi Nakamoto, the, the creator of Bitcoin.
And, uh, people don't actually know this, but Toshi was launched even before base went officially live.
It was during a period when, uh, early users could bridge Ethereum to base, uh, via, uh, a manual process.
So was it like a testnet?
Yeah.
Yeah.
Kind of like that.
Yeah.
Uh, if I'm not mistaken, like base even launched some NFTs that for people who were there early, early, early, early, uh, I wasn't there that early, but I know a lot of people from, from the community were, um, yeah.
And then Toshi launched just before, uh, base's, uh, official, um, debut, but, uh, within three days, the, the only decks, uh, on base was actually exploited and it kind of caused the network, uh, wide halt.
And, um, um, uh, um, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh
members of the community took over the project because they recognized the potential this was
also i think uh well later on coco and gates joined in um and they kind of take the the hat
for uh really being uh the the people who kind of took that leadership mantle away early in the day
but it was definitely uh not just that but like the the community effort that made what community
what community size were we talking about at this moment when it launched and i mean right after
when uh when the original founders left i can't really tell you yeah i don't really know those
numbers uh i i definitely should look into those numbers way early and if coco were here he'd be
able to tell you um but he's having a baby this week and that's why i'm feeling congratulations
yeah hey coco when you listen to this congrats brother um but yeah i maybe someone in the
audience uh once we're done with uh once we're going to q a maybe someone will be able to say
that because i see some some ogs in the audience um yep that would be interesting just to have an
idea of uh how it grew especially like uh it was before let's say the meme cycle that we saw so that
that would be interesting to see how far it grew because i guess you have the actualized like order
of magnitude of the community at the moment you know like in the if it counts in the dozens of
thousands or in hundreds of thousands or whatever so yeah that would that would be interesting guys
you have the chat that is open if you have this kind of information or if you think you do please
do not hesitate and like post it in the chat we will get back to it when we do q a so that's where
we're going to be coming back and forth okay and about the idea behind toshi so the the idea was uh
because you mentioned that uh you recognize the potential some people like the community took over
because they they felt the potential what was the idea behind it being the first one to base
yeah first first mover right uh there's a lot of um a lot of power being the first mover on the chain
uh but also a very recognizable uh animal right before before the current meme runs that we saw this
year it was mostly about dogs when it came to memes uh luckily we've had a very good yeah luckily we've
had a very good uh cat season um so it just made sense you know the cat is blue it's the first meme
coin on base um i think it just from a meme from a memetics standpoint it just made sense for a lot of
people especially having that first mover advantage okay nice so i was gonna ask you like in this
ecosystem what made you able to stand out but i guess we already partially answered that uh to the
very least with the community takeover the the fact that you're a first mover in a new ecosystem that
launched very recently so that's already quite uh well it's enough to stand out i guess from most me
but uh would you have anything else would you say among the things that the team did among the things
that the community did that helped you rise above that level yeah a hundred percent i would add
you know i throughout the entire year even when i joined uh the when people spoke about the toshi
community they usually use the words cult-like and i i think this is this is very important because
it really uh it's the perfect way of describing how invested the the the members of toshi have been
throughout the year these are people that have been there since the community takeover all the way to
uh today uh and they're recognizable faces people who've contributed to the project
and i i think without them the the project wouldn't really be uh what it is and people in meme coins i
think that's one of the beautiful things it's it's really the power of community and uh what you can
do with it but um again biased it's just been an amazing uh opportunity to be able to work with uh
such a community and i think around other things that uh kind of makes make us stand out i think the
rebranding was fantastic in a way that it really allowed us to upgrade our art and uh kind of play with
the ip in ways that we couldn't before uh so in this way again increasing that broad appeal increasing
that um brand recognition that we kind of want to go for that has been fantastic as well and not to go
because i could talk about this what stands out for toshi i could give you the pitch and uh we could
be here for another hour but um i am just gonna kind of root in in summary it's really the people
that are involved with the project the community we we have uh coco he's he's an amazing leader
who's also been able to uh do so much for toshi as well gates as well we have flynn in the audience
uh and i see a lot of other og people as well um how many how many people are there in the
community at the moment would you say order of magnitude is enough we don't need to be that precise
as far as holders we're over 400 400k holders um and on the telegram we're over 14k right now
and then we also have discord and on twitter i think we're around uh past 45k or something like
that yeah okay so as always there is like this larger audience of people just like looking at it
just from afar and many many less uh of course uh like uh acting being very active and uh taking
part uh in the project itself but i guess uh 15k on telegram must be quite a mess to organize already
so that's uh it's fine thank you yep um well i i heard about some of the features that you implemented
throughout the year i thought you you might want to talk to us about it so you mentioned the nfts uh
nftoshis i guess uh yeah the toshi tools the the toshi mart well what can you tell us about all these
features they also make toshi stand out from a generic meme coin i would say a hundred percent a hundred
percent i think you know to start with because you you dropped there three very exciting things that
we launched this year uh i'm going to start with the one that's easier easiest to explain
which is the nftoshis again uh pfp project for people in the community who wanted to uh really
rep toshi and on socials and that sort of thing but um it was an upgrade from another collection that
was the original nftoshis and basically used the we used the art from the rebranding to really
upgrade the nftoshis to a solid um yeah art direction that i'm very uh very proud and happy
with so that's the easiest one to explain uh toshi tools and toshi mart are the i think the most
exciting ones off of the of the question uh so toshi tools uh there are a bunch of tools uh that allow
builders to um well build on base uh we have things like a token locker liquidity locker
multi-sender and a token launcher and this is for people who are a bit more techie not necessarily
something as easy as as pump fund to launch launch a token but you know for something like the
multi-sender if you want to do an airdrop then it's very easy to to go in there and just in the and
do it with the list of wallets we really wanted to and this is something that was announced even
before i joined the team uh we really wanted to uh create tools to make it easy to build on base and
contribute to the entire ecosystem because a lot of the the base blockchain kind of ethos is around
that it's around uh builders helping builders uh but the most excited makes total sense i mean
since toshi is base first mover you you might you want people to be on base as much as can be
that's totally yep 100 100 i think the thing there is like when you for instance and i speak
i think i mentioned this on every every spaces that we talk about base uh solana for instance is it can
be very pvp very player versus player like i'm competing for the attention and you know uh i want
all the attention to go to my project and of course you're competing with the network at first for
your transaction to go through well i didn't say that sorry yeah yeah yeah um yeah base base is good
for that base is good for that you you won't get rugged on the transaction but you're very right sir
um but um i think so whenever you join like a base base project uh spaces um you always see that
there's there's really a lack of animosity or people are just there to help out people i've seen i've
been on spaces that some projects say hey we we've had the same obstacle as yours and we found this
solution you know dm me after and i'll guide you through it which is really cool to see so it's
it's more like a wholesome you know um rising tide lifts all boats type of vibe and i really appreciate
that on base um which kind of is a segue to um the toshi part and i noticed that kucoin actually uh
tweeted about pump.fun uh or which is before the space and uh toshi mart is very similar to pump.fun
it's um a social and launch and trading platform that you can use to launch your meme tokens on base
it's very easy uh if you're familiar with pump.fun then you'll find it very easy to launch uh launch
meme tokens on base and um it was a collaboration with flap it is probably like our most exciting uh
tool uh tool right now that we've launched i've seen a lot of uh cool projects being launched there
we've been uh we were speaking with teams that are interested in launching their projects with toshi
mart as well so it's been a really cool way as well as as to bringing uh bringing people into the space
that don't necessarily know how to launch a token or they don't know uh where to start and they've
been hitting a stop on dms like hey we're interested in using toshi mart how can we work together
how can we if you guys can help us out and that has allowed us to kind of tap into a new um new
dynamic for toshi so toshi mart if you want to launch your meme token on base uh that's where to
go and uh yeah that's those are the three and so you you also give and you give this support your
team gives this support to all people who want to to launch their own projects so we have a separate
x account uh the toshi mart x account that we've recently launched in order to be able to
support these projects uh bear in mind of course we always post um we're always going to post about
teams that we know that are for sure uh you know serious about their projects just like pumped up
fun we expect some some you know malicious players to come and uh sometimes they post rugs so we're
very careful that's the reason why we haven't really tweeted about uh successful projects that
came from toshi mart because there's been a few on our main account just because we want to keep it
separate from um we want to really make sure that we the toshi main brand uh is protected
yeah it remains and affected yeah yeah so we have the toshi mart uh x account that really talks about
those uh brands that we are supporting and uh also shares updates and those sorts of things
so toshi mart is like one of the toshi tools but specifically for meme coins right whereas with toshi
tools you're actually allowed like able to build even daps etc on base um you can it can certainly
assist you on building daps um but i would say they're they're they're separate at the start
the launch pad was supposed to be something within toshi tools but if you go on our website
you have toshi tools and they have toshi mart and toshi mart is just kind of easier to grasp easier to work
with uh from if you're not a dev if you're not that techie then toshi mart is really easy and simple
to understand and even toshi tools i would say is very simple so it's the no code version so to speak
yeah exactly thank you thank you okay yeah so guys if you don't have any coding experience but you'd like
to experiment you know you have toshi mart available uh for you and if you're more tech savvy then
toshi tools is your place to go okay so that that's actually nice well you you've had uh i saw we
listed you a couple of days ago now it was quite a quite a nice launch what what's your like listing
strategy overall like uh how has it been going um listing strategy could you be more specific on the
questions so well i mean first you try to get uh you you were on on base obviously with the decks
etc like now uh i guess your objective is to be available on sexes for people to have the
possibility to to reach out and to learn about the project as much as can be uh what are going to be
the next objectives like i know some meme coins are into going cross chains i don't know if you've
done it or if you've thought about it or like what what is your next move yeah for sure uh so right now
um i i kind of don't want to mention any other sexes because this is this is the kucoin space
obviously obviously you can just say we you can just say we will not be the only ones we accept that
that's often the reality we'll go with that we'll go with that uh but we we love you guys and very
happy to be in this space uh and the kucoin team is also like always amazing to interact with so i
appreciate that but yes you guys won't be the only ones um we were working diligently in bringing toshi
um to more sexes and to you know to really uh make toshi available for the masses uh as far as cross
chain goes um i don't think it's it's it's in the books for for toshi uh just because our story
comes really from a very base focused narrative and i think if we uh went cross chain it kind of
would kill that narrative it really wouldn't make too much sense uh we've seen some success with other
projects but i think it's very very hit or miss uh and i've also seen kind of some uh well the
opposite of success uh with projects that went cross chain and kind of lost their narrative completely
so i don't think we're going to be cross going cross chain anytime soon well anytime really um
but again especially since yeah you're right the features that you built they are all for base so
it's really like it's not only a narrative it's even like the the tools the features everything is
meant for this ecosystem so it's really yeah i guess it wouldn't be the best move currently
be a bit of the anti-base actually could you imagine the toshi the face of base available on solana
doesn't really make sense no no no well well then you can tell us maybe what's next for toshi i know
that most of the time like the people we invite they cannot tell us things that are like too sensitive
that are still being discussed etc but we would love to know like what what is planned next for toshi
in the well let's say short range first and maybe medium range medium term long term what's the vision
yeah um i think short so we can go short medium long uh for short term the only thing i i think the
best thing i could say about is it if you've been paying attention at what's been happening with toshi
over the last couple of weeks you know expect more of those expect more of that that's that's mostly
what i can say uh that's we're really working hard to deliver what the community has been uh asking
for and um a lot of these things take time but finally you know it's it's good that they're all
mostly all coming bundled up in q4 so um yeah we're working hard like i said working hard to
onboard the masses and that includes uh being present in as many places as we can be um medium
term you know bull market is here we're very excited to see where it goes we're gonna keep
uh partnering with amazing projects um the the doors are open by the way if anyone here is
listening on spaces if you'd like to collaborate with toshi in any specific way please reach out
to me uh via telegram or twitter but i think the long term is what i'm most excited about which is
really we we want to make toshi a recognizable ip more so than it is already uh a brand if you will
uh that is not just recognizable in the web 3 space but also in the web 2 space whether people
are uh kind of and again a good reference is pudgy penguins because a lot of people that are just web
2 only use their their gifs or gifs um in their day-to-day and uh that's also kind of the path that we
want to tread in the sense of we we want to be recognizable even outside the industry because we
believe that once people start looking into the industry for the first time it's like oh i recognize
this brand this is i i've used this gif or a gif um and um but that's that's the path that we want
to tread very excited for 2025 uh 2024 is has been uh amazing and you know we're still ramping up the
success of toshi and uh i think uh i would end with higher that's that's where we're gonna go
well that's reassuring for the toshi community well i guess we do have time for um picking up
questions from the from the community so can you see the uh open chat that we have
um lots of participants they don't all ask questions obviously but uh the toshi gang is
participating that's what i that's what i can see so if there are questions from uh the community that
you would like to answer to and maybe we can pick up uh about the the information we asked earlier
about the early community stage but i'll try to look for it on your end if you manage to find a couple
of questions uh that you would like to answer to you're very welcome to do so let me see here
see a lot of toshi gifs that's good
uh do you have any let's see if we have any requests from people
if you find any let me know but right now there's a lot of gms there's a lot of toshi
on the comments they already know every single one of you guys yeah
uh okay sam asked do you plan to move to others chains uh we answered that uh earlier but no sam
uh right now base is the place to be and uh yeah we're gonna stick to it
trying to there are some competitors trying to yes ah yeah i have one actually do the toshi token
holders have the right to participate in the governance of the project if yes what kind of
decisions can they vote on so that's a question from chris awesome great question chris yeah
uh actually thank you so much for asking that because i didn't mention that but we have the
meow dao and uh if you have toshi tokens you can vote on important project decisions using the meow dao
uh the latest one was if we if the toshi community wanted to launch a world mobile network node uh toshi
branded uh that would give um internet access to users who would not have unless that node would be
there and uh you know the toshi community being as awesome as they are uh actually voted yes
so we do have a world mobile node uh that is toshi branded out there in the world and providing internet
to uh those yeah those who would not have it so meow dao is the place if you have toshi tokens and you
want to be part of the project uh those kind of those kinds of decisions we also had the decision of
uh where the nftoshi 2.0 mint funds would be allocated um so usually those uh come every now
and then so project so uh the holders can make decisions for the project well actually one more
question from chris about the tokenomics and i i think we should talk about the toshi token a bit
so can you share any upcoming features or incentives that might be integrated into toshi
economics model to encourage greater participation and engagement
so what what's what's like uh currently we can also go through it this way currently what's the
utility that there that there is for the toshi token apart from what you already mentioned so with
the the dao um yeah and are there additional features incentives that you plan on adding
yeah so uh for both toshi tools and toshi might have done if i'm not mistaken you can uh if you
have a certain amount of toshi and it's it's a lower amount you can use the tools for free else uh you'd
have to pay you have to pay fees uh so that's one part of the utility for toshi but then again we are
a meme coin and uh even with the utility uh we well even with the utility and the tools that we
introduced we kind of still want to stay a meme coin first and it's a very fine line that we're
treading so besides that uh utility where you can use the tools for free if you're a toshi holder
there isn't really any sort of utility that we plan to to um to add if anything you know uh as a lot of
people in say the toshi community um best to buy the tokens before before uh they they're at a
price that you you don't really want to buy the tokens anymore but that's yeah it's that's not
that's not a that's not an investment advice guys once once in a while nfa nfa yeah yeah we always
need to remind it i always forget the reminder but we always need to to remind people about it but
definitely you should go and check out the official toshi community you have it here the official
account is here with us you can check out i guess all the social links are on the x account right
yes yeah yep and so you can go check out the community check out how active they are
and if you want to take part join who knows that's uh i guess that's the first step the right place to
go yes sir yes sir and thank you for the nfa point i needed that no worries uh so arkham yeah i'll give
you the last word uh since uh um there might be a point that you think we might have overlooked
throughout the the session uh if there is anybody you would like to answer to or one element
specifically that you would like to come back to and get more into details in that's the right
moment to do so after that i think we'll wrap it up yeah yeah dorian thank you so much uh for for the
spaces uh had a great time i don't think we we forgot i like to keep you know things short and sweet
uh to the point uh to the point so i don't think we forgot anything specific here i want to thank
everyone who's in the audience for taking the time to be here and um thank you for supporting toshi
even if you know this is the first time that you're hearing about the token the fact that you're here
it means you're a supporter because you're willing to listen about us and you're willing to
know more so i think that's fantastic uh my hats off to you and the audience um because i think
when we have curiosity and we're open to other projects that's when great things happen uh so a
big thank you to the audience big thank you for every uh everyone from the toshi community that's here
really appreciate you guys being you know standing up for the community every day and i would just
finish with uh not really something uh related to toshi but you know q4 is here but also uh you know
crypto is going crazy uh but christmas is also here so i would end with a message to people to
you know take care of yourselves take care of the people around you don't get lost in the sauce
and um you know just keep being amazing and i'm wishing a fantastic holiday season uh to each one and
every every one of you and um i'm gonna finish with the same thing which is higher we go higher we
go your future is bright yep so merry christmas from toshi that's yes that's what we get thank you
arkham it was really nice to have you on board thank you our audience i hope you learned something and i
hope you'll be interested and check out once again the official socials uh of toshi right here available
and check out the community and see if this meme resonates with what you want to see in a community
in a meme coin community and if you'd like to join so it's really nice to have you here i hope we
have lots of good news coming from toshi in the future and uh well let's see for 2025 there is
absolutely going to be a lot to be seen yes sir yes sir thanks again have a nice day as well cheers
