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TTIW #155 - Content Creators: From interviews, videos to podcasts
Recorded: June 3, 2025 Duration: 1:07:58Space Recording
Short Summary
In a recent discussion, crypto content creators emphasized the growing trend of valuable content production in the industry, highlighting the importance of community engagement, strategic partnerships, and the shift towards quality over quantity in audience building.
Full Transcription
Thank you. so so This is the first time I was going to be able to do this. so so Music Oh My love, my love, play with the one with my, my love, my touch.
Up above, play with the one with my, my love, my touch.
Up above, play with the one with my, my love, my touch.
Hey, you're welcome.
My love.
GMGM, everybody.
Welcome to The Time is Wild.
Today, we have a special, special conversation.
Thank you for being here.
We're going to be speaking about everything that has to do with content creation.
And I'm sure we'll speak about a few more things.
But I really wanted to focus on this since a lot of people in this space have been working really hard to create valuable content.
And it's not an easy journey to say the least.
So I am really grateful to have Steve, Captain, and Clemente here with us this morning.
I would appreciate each and every one of you if you could engage in the comments,
retweet the space. It always goes such a long way to have your support and for more people to
find us. But before we dive into everything else, hi guys. How are you guys doing this morning?
Doing well. How are you? Doing well, happy to see you all.
I was like, I feel like your morning starts way, way, way earlier.
So it's not like borderline, right?
Like now it's like lunchtime.
You guys have been up for a really long time.
But I'm still here saying like GM since I haven't seen everyone.
It's challenging though, Laura, because it's like,
it's a really challenging time of the day.
I'll speak for myself because I am up early.
I, you know, if you've ever tuned into Coffee with Captain, you know, I consume copious amounts
of caffeine in my mornings. I attempt not to drink in the afternoon. So I've, I've like hit
the cutoff point. So if I, like, I don't think I'll fall asleep later, but if I start like losing
steam, you know, towards the end of this, you might just have to, uh, you know, shoot me a DM
or something. I will, uh, you know, maybe I'll do some tea or something to keep the energy up.
But my youngest turned 18 today, so I'm feeling a little more old than normal.
Well, you know what?
I doubt you're going to lose things, but I'll keep track of this and see how you're doing throughout.
We did do an eight-hour space conference.
So I know you could do it.
I know you could handle this.
But before we jump in, I would love to get a quick intro from each of you so we could hear a little bit about who you are.
I feel like probably most of the people joining this morning are already familiar.
But in case there's someone new joining us.
Yeah, let's just start with some quick intros.
And hi, Clemente, you're quiet, but I see you there.
Hey, how's it going, Laura? Thanks for having me.
Quick intro, I'm Clemente, I work with Bodogos, which is just a, uh, company of three other creators. Um, there's about five of us total, uh, Nick or choose rich, Nick Pio and easy. And we all do, uh, crypto content.
I do more so video, uh, style content short form. Uh, but yeah, it's great to be here.
Uh, Steve, I'll pass over to you. Right on.
Steve, I co-host Coffee with Captain in the morning with Chris,
who's at least next to me on my screen.
Beyond that, I like to bump around Web3 a little bit.
I co-authored the first Harvard Business Review article about NFTs.
I wrote a best-selling book called The Everything Token that's actually about the business application of NFTs
more so than the over-financialization and speculation of it i've done some consulting with uh doodles uh starbucks and
some other brands in the space and then uh you know prior to web 3 was a uh web 2 had some
leadership positions at fortune 500 and multinational companies just an example of one of
those being i um was leading internal communications at progressive insurance when we sent 40 000
people home for covid so challenging and rewarding there, but lots of fun stuff and really just living my best life,
trying to, you know, exactly do what this space does, create some fun content and some stuff that feels true to me as a creator.
Cap, I'll pass it to you.
Yeah, no, thanks. As Steve mentioned, I have the privilege of hosting Coffee with Captain every morning,
or every weekday, I should say, with Steve.
We've been going at that since late 2021.
Earlier in 2021, it was January 21 is when I found Web3.
At the time, I was still working in corporate America, which was odd for me.
I've been a lifelong entrepreneur.
It just so happened the last venture was a franchise brand that we'd scaled to a leading franchise brand.
And it got acquired by a large publicly traded company and stuck around there for about three years to help with the transition and some earn out.
And it was actually about a year ago, a little over a year ago, I went, quote unquote, full time into Web3.
So for the first few years, it was evenings, weekends, mornings.
So for the first few years, it was evenings, weekends, mornings.
And if I'm being candid, certainly some times where I was sitting on monotonous Zoom calls for eight hours a day.
But I digress.
I think I'm far enough away now I can be candid about my quote-unquote full-time employment there.
But anyways, as I mentioned, I was a franchise brand.
Prior to that, I was a Verizon dealer, a Verizon franchisee. I had scaled that business to a few dozen locations across several states.
So I come from franchising, both as a franchisee and a franchisor. And one of the things that got
me excited about this, and it was twofold. One, these different IP models and these,
one, these different IP models and these, they just, as a percentage felt like so many more
entrepreneurs in this crypto space than in just, you know, the general population.
And also for the last decade, in addition to building those businesses, I was, you know,
my DGN hustle, or if you will, or my side hobby, my side hustle was DFS, things like
side hobby, my side hustle
was DFS, things like DraftKings
DraftKings and FanDuel.
and FanDuel. And I
witnessed, I was very early to that,
basically right when those sites launched
and did
well playing the game. But I also
saw a lot of peers of mine that
started as content creators. And
I always said, I should do this. And I just
never did the thing. I never
got started. And
ended up playing the game for a decade,
had the results, had good knowledge.
I think I'm well-spoken
or could put out good content on the topic.
Just never did it and made a million excuses why.
When I first started getting interested in Web3,
one of the first things I committed to myself is like,
okay, this is something,
this is exciting to me. I see the future. I'm going to commit at least the next 5-10 years to
being an active participant, whether that's part-time or maybe full-time someday, just
actively participating in this. And I consumed a lot of knowledge, a lot of podcasts. I'm not
going to say which ones at the time because some of them I'm not proud of to say that. Never mind. I consumed a lot of content in one of my early... I'm going to do something. I want to put out content. I've talked about it for a decade. Now I'm just going to get started.
So I did. And Coffee with Captain wasn't my first venture. It wasn't my first foray into content
creation. There was a few other attempts that for whatever reason, didn't take off. But not to just
jump into advice from an intro, Laura, I apologize. If anyone's thinking about creating content,
I would say that is the biggest piece of advice I could give is just get started.
Don't overcomplicate it and grow, evolve as a content creator.
Just don't be here for the next 5, 10 years and then look back and think of the woulda, coulda, shoulda.
Just if you're interested, start creating things you're interested about.
And there's almost no downside to that, in my opinion.
Oh, you're dropping the knowledge right off the bat.
I think it's something
so overlooked but it's also so scary right like we can't we can't take away of that like fear
factor that sometimes or most of the time we are our biggest critics and people are not sitting
there at the edge like watching to see like if it was cringy or if it was bad content or if the
lighting could have been better.
But sometimes that trial and error is where where the magic happens. And for us to to identify what is it that we didn't like about that first piece of content and how could I improve next time
and continue to to make it better, you know, day in and day out. And I would jump to Clemente.
I'm like, Clemente, I yeah, your content is so much fun, but it's also like right on the,
like on the pulse. I feel like, I don't know how you come up with content so fast. So let's start
with what was the first piece of content that you put out there and how has that like evolved over
time in your experience? Because I'm sure that the first piece of content was nowhere near what
you're doing now now or maybe even getting
like the engagement that you're getting nowadays i know that's a bunch of questions in ones but
yeah yeah well i started out doing video content like well i did a bunch of different video content
styles over the years i did a like i tried doing an nft podcast that got like five daily listeners
i did a like shared my thoughts in the nft market
and all that and never really got any traction with it i did audiograms i've i've kind of done
all all types of content but i didn't really get traction on it until about a year ago when i
started doing like documenting my journey trying to get into blast which is an ethereum l2 and i basically
was like hey i got like 2 000 bucks i'm gonna see how much i can turn that into and was just
documenting it every single day and uh that's like the biggest thing i recommend for anyone
that wants to get started making content in like crypto twitter specifically is find a niche like a passionate community that that has
upside and interest and like saturate that and tap into that community because you have
the interesting thing about crypto is you like people that if you're making content about abstract
for example everyone in that abstract ecosystem is incentivized to promote your content because it means that price will go up hypothetically,
right? It's like the more awareness that abstract gets, the better it is for them. So you have like
this really interesting phenomenon in crypto where if you talk about specific assets or whatever they
are, like the holders of those assets are incentivized to engage with your content. You don't
have that in any other industry.
And I think that's a really interesting advantage.
I am obviously biased for video content because most creators, quote unquote,
on crypto Twitter are anonymous written content people.
So if you have charisma,
like you're passionate about something,
instead of writing it down,
like 99 99 of people
like put your face out there make video content because it'll resonate with people more it's more
relatable um and you'll be able to differentiate yourself easier absolutely absolutely and you know
it's it's cool that you got that niche and and then you sort of like branched out of that, right?
You took the momentum and you're like, okay, this works.
And I love that you started sharing the things that didn't work because many times we only see when people are already getting the attention, getting the traction.
And when they were attempting all these different formats, we don't know about it and we don't hear about it because if you had five listeners, no one knew about it. So now, um, that, that you,
that you found something that works, it's not, we can't ignore, you know,
how like all the many steps that took for you to say, okay,
this is not working. Let me do something different. Um, and,
and what I like about your content is that you,
you do a lot of things in like comedy,
but then you're also putting out there a lot of like well thought out posts.
How do you balance those two?
You know, you're mixing that comedy
that for some people is going to be hilarious
and then I'm sure you get a lot of hate for it.
But then you're also saying,
hey, you know, I am part of this ecosystem
and I'm thinking critically
about many things that are happening.
Yeah, you have to meet people where they're at, at right like if i just did or try to make funny content not related to crypto or like it just
wouldn't perform well people just don't care about it and i mean a lot of people have me blocked
or muted because they just want like alpha on their timeline um But ultimately, like it with Twitter, it's a very unique platform, right? Like
if you look at any other platform, you can pretty much just follow the same workflow for TikTok,
for example, you have to optimize for a number of people that like view your video versus swipe away
and average view duration, right? So it's like short form video content. That's it. Twitter,
what wins is actually variety and it's a text first platform. So you have to meet people where
they're at. You can't, you can, but like you have to optimize for range a little bit. So written
content, memes, video content, long form versus short form, like, and, and
you have to take basically six different playbooks and optimize them for what, uh, people are
talking about on a given day.
I learned that like people care way less about high production value and more so about commentating
about what's trending.
So like the, the workflow that's worked the best for me is like when something is trending, having some sort of commentary on it and being on top of
the conversation, if not sometimes leading it, um, works the best versus like spending 15 hours
on one piece of content that can easily flop because it's not being talked about right now.
flop because it's not being talked about right now.
A hundred percent. And, um, Cab and Steve, if you guys want to jump in and like, you know,
at any point, please feel free. I mean, I can build on what Clemente said. I actually
fully agree with that. And actually I, one thing I'd build on it is at least for me personally,
it's being like, there's this combination of authenticity and knowing who your audience is.
Like, you know, I think one of the things that, I mean, I think I dapped up Clemente at South by Southwest, like, two years ago, and was like, dude, you are crushing it.
And it was, like, his blast era.
It was going into, like, you know, he was starting to create more video content, and Cap and I turned to each other.
We're like, he's the next huge major content creator. We called it on our show.
And the reason being is that it feels authentic, right? And like, he knows that like, he knows
what he is very, very good at. And he also does a great job sort of conveying that in multiple
different forms. Right. And I think, you know, the, the style of video, the way he does it,
the different kind of formats
that he works it feels authentic and he also understands his audience like I think for example
like understanding your audience matters I mean look I'm I'm never going to be great at like I
can't gritty I can't gritty Clemence you can gritty I can't gritty so I'm like I'm not going to pop
that video out of me trying to gritty now it might be funny to some people but it's just
it's not authentic to who I am versus like, you know, it's like, for example, the InfoFi thing's coming out.
And my thought is, how does this apply to world outside of Web3?
Now, a lot of people may not care about that in Web3.
There's a sprinkle of like, hey, how can it make you money tomorrow?
Because making people money, alpha, like giving information, entertainment, all of those things matter on this platform, particularly as it relates to, you know, crypto content.
But at least for me, it's like,
I'm so curious about the next step of that.
So like InfoFi is continuously talked about.
Is Kaido dead? Is it not?
Are you the product? Does it work?
It's like, I'm currently in the middle
of like a deep dive research.
That's a relatively academic piece
on what paths forward they can see,
where it applies, what might kill it,
what might not kill it. What have the problems been in the past with this sort of a platform? Where
have we seen things like blast fail or, you know, things that had initial attention fail? Where can
we get too greedy or make the product scale? And like, to me, at least like I, that's what fills
my cup to create and reaching the people who do that. Like it may not be a crypto Twitter audience.
I may post it on as crazy as it sounds on LinkedIn.
Like I've posted about Kaido on LinkedIn
and gotten really good reactions about it
because I relate it to the actual people
who are on there who are interested in that sort of world.
Or if I go speak at a university,
you know, it's like last year I spoke at Harvard.
I spoke at USC.
I speak at these universities.
It's not going to be the same type of content
as everybody else,
but it's what I feel most comfortable doing and what lights, you know, sort of lights my candle, what gets me excited.
And so I think that level of authenticity, as well as that level of like knowing your audience
and who they are, it's like, and who they aren't because you're never going to appeal to everyone.
You know, again, Clemente mentioned there's people who haven't blocked or muted or whatever. It's
like, there are people who just look at me and like, I'll put something out.
Like I've gotten feedback from people who are like,
you know, I post something about a milestone in my life.
They're like, nobody cares about your kids, bro.
What's going on with like this collection?
And it's like, yeah, but I'm just gonna be myself.
And like, that's part of who that is versus like,
you know, it's like I post about how something applies
to the real world and real adoption.
And it's like, that's going to be authentic to who I am
and who I want to reach.
And look, there's going to be times I post about the mint of the day or other things.
There's going to be times I post about loud.
If it's an interesting mechanic and there's opportunities, it's not that we shy away from
it, but I think it's just understanding like what you're good at.
Because if I went ahead trying to make sort of like, you know, funny rap videos, I would
be like a dollar store version of the whole
Bodogos crew, right?
Like it just wouldn't work.
It would be like five below Bodogos.
But like, if I try to put out like a thoughtful article about something that there, you know,
is in crypto Twitter, like I'm probably going to be in the higher percentile of that because
it's what I'm actually talented and able to do.
So I think knowing that thing matters because like you can participate in
various ways, but I think so many times people try to be a copy of a copy or they try to be
something that someone else is. And I think it's important to know what you're good at and what you
uniquely bring to the table. And the only way you learn that is by testing and learning, unless you
really know yourself, which is fine, but the authenticity matters. Um, and, and honesty
matters because people can sniff out bullshit pretty quickly.
Yeah, well said.
I agree with everything both of them said.
The only thing I would add to that is,
yes, be authentic to yourself, but also don't be afraid to step out of your comfort zone.
Don't be afraid to try new things
and don't not do it
because you don't have as large of a following
or as big as a base there yet.
Like we resisted video for a long time.
Now we're really glad we did it.
And probably in hindsight, wish we would have started a little sooner.
We're still not reaching large audiences on any platform other than X.
Our YouTube views is minimal.
But we're started.
Like I said earlier, we got started there.
And now it's
something we can build upon. Similar to Steve, I'm not going to start putting out TikTok videos
or Instagram videos of myself attempting to do the gritty, but it's an opportunity that
we do see and recognize. And I say this, we've been doing this for four years and we're still
challenging ourselves to expand our distribution. And what can we put on Instagram and TikTok that maybe it's not what we first go
to or something we're great at, a little bit out of our comfort zone, our content would be different.
But it's also something that we acknowledge that we should be there. And sometimes it may take time to build any sort of real following
or audience there. But I do think even if it's 100 more listeners or viewers, in some
cases, that's not crossover. It might be 10 new listeners that end up becoming raving
fans and promoters of your brand. And I just think, especially as we see some of these InfoFi brands
start to put focus on other platforms,
there is opportunity there.
And I think you might see,
if there is going to be another wave of onboarding,
it's probably likely to come on platforms other than X.
And so yeah, I can agree with everything both of them said.
We just also encourage you to get outside of what's easy or your comfort zone and attempt new things.
And if it doesn't work, you can stop doing it, right?
If it doesn't fit, it doesn't fit.
But similar to earlier, don't do the woulda, coulda, shoulda five years from now.
A hundred percent.
I think it's a mix of authenticity and also of just putting yourself out there.
Because even though you're like, well, but if I'd never, I'd never been on camera before.
So that means like it's not authentic to me to be on camera.
And that's not necessarily what that means is like the content that you actually like what you're doing.
Like, are you having fun?
Like, would that translate into that?
And like I said before, is the video quality not the best?
Okay, that could be improved.
But what's going to show up is are you actually enjoying, I don't know, the process?
Are you enjoying, like, connecting with the audience?
Do you actually like the topics that you're discussing or the opportunities?
Or is it more, okay, you think that now you're going to be able to monetize this particular um format so you're starting to do it and we could tell that you're just you know
hating life a little bit um and clemente i know you have to leave soon so i wanted to to ask you
also about that about like the monetization aspect of things because a lot of people also
they get caught up in you know in
numbers they get caught up in in how many followers or or whatever it is that you're building but
and it's like how do people monetize this or do we just make any content that get any type of
attention because some people say you know any attention like if they're talking about you it's
good regardless if it's good or bad regardless if they're blocking me or not, we're getting attention that leads to monetization somehow?
Or is it just things that truly resonate with you and going from there?
So how have you handled that?
And maybe what tips can you give someone when they're thinking of the monetization aspect
of content creation?
I don't know. content creation. Am I wrong?
I think we lost Clemente.
I hear you, Laura.
Okay.
Let's see.
Can you guys hear me?
Yeah, I can hear you just fine.
It shows up.
It looks like he even got rubbed from the stage.
Okay.
Okay.
I was like, my mic is not muting.
So that's why I was like, I thought it was me.
But yeah, but if we could talk, I guess, on monetization in general um we'll see Clemente's able to come back on stage
but but I think that's one of you know that that's also like a big worry right like okay I'm
gonna start creating this this is gonna take a lot of um a lot of time a lot of effort maybe I
don't have the followers that I want and and and what's the point right like is it gonna be worthwhile
at the end of the day for
for me to put myself through all this um what do you guys think or how have you come back that so
this is funny this there's a lot of people with that nihilistic point of view and I think if you
have that point of view then this might not be for you so it's funny my son his friends have a
youtube channel and they mess around with it and I haven't been comfortable with him doing that yet
he's actually quite good at it even though he hasn't gone on. I'll explain how I know that
because I told him, if you really want to be a content creator, you can create a bunch of videos
and I want you to edit them and do all the things. And then if you're really interested in this thing
in a few months, we'll talk about getting you a YouTube channel, but I want you to create because
you love creating, share them with your friends in text, but you're not going to have a channel yet. And the reason I do that is because
you have to really care because like, at least for me, the way Cap and I look at it, I would say,
I don't want to speak for Cap fully, but like we outside of one, I think draft King sponsorship,
I don't think we monetize coffee with captain for two years. Now bear in mind, we spent 25 hours a week, 30 hours a week on this thing,
Monday through Friday, 8 a.m. Eastern time, every single day for two years before we started
pulling in sponsors. So it's not like it goes zero to a hundred real quick. And I think people
have this glorified view of what it is to create content that don't see like, and this is why I
had my son do content before he's creating a YouTube channel because for us to give our example,
it's like, you know, 6 a.m. I'm up.
I'm getting my kids and family ready for getting coffee,
all the stuff ready for school.
I'm researching for the Coffee with Captain
because it's a, you know, new show.
So we want to know what's going on that day.
I'm listening to Modern Market to catch up.
I'm doing all the live reads for that morning
because we have live reads that are coming out.
None of those things are fundamentally easy or not time consuming, but we did that for two years before we actually got any
sponsorships. And then we got our sponsorships. And then the other thing about it for us is like
monetization wise, this is my personal opinion. I'm not going to tell anybody, you know, you have
to operate on your own compass. We were very careful about, you know, over the years during
that time,
we turned down a lot of money,
six figures worth of money in various times
when you put it together
because we didn't want to just shill something
that was like, hey, this hyped NFT man's coming out.
Send a tweet and have them on your show
when we didn't feel good about the founders.
We didn't feel good about the direction of it.
And I think at least for us,
the authenticity, again, when I go back to that,
is like we work with sponsors we believed in
or ones that we knew were staples in the space. We were willing to play the long
game and take our time on it before we actually started to monetize in, in, in earnest because
we didn't want to just, you know, and again, not everybody has that luxury. I get it, but it's like
cap and I were working jobs while we were doing it. You know, I was working with Starbucks or
working with OCM and Medigood or doing consulting jobs. Cap was working a full-time job until, you know, the past basically
year. So I think it's like, to me, like if someone's asking the question of like, what's the
point? Am I actually going to make money? They're looking at it the wrong way because it is a lot of
work. There is a pie that is there that can be taken advantage of because there is money to be
made in crypto from some of these companies,
but they are going to want to see
someone who matches their brand,
someone who matches their target audience,
someone who aligns with them.
A very tactical thing you can do is
if you can work with some of the companies
like the Web3 senses of the world,
you can find out what does your follower base look like?
Do they have $500 million in on-chain wealth
that's verifiable?
Do they do a certain number of ETH transactions, certain number of sold transactions? So you can find those tactical numbers that you
can go to a sponsor with. You can talk to them about what your value proposition is.
But at least for me, like when people look at it and they're like, I want to be a full-time
content creator. I want to make money. That to me is like, you're leading with the wrong reason.
Like you need to want to create, at least for me, for like, if you put the hours on it took me to write my book, there is no way hourly wage wise,
it was what Penguin Publishing paid me to write that book. Right. But I wanted to do it. I enjoyed
doing it. It felt good. It was something I wanted to create and I was able to get paid for it. And
so, and I don't take for granted that Cap and I talk for a living right now and get paid for it.
Like that is an incredible thing, but it is also incredibly hard.
And I would wager to guess that less than 1% of people who create regular content,
podcasts, et cetera, are able to pay their bills on it.
So I just, I think setting realistic expectations is important.
Having patience, knowing your audience and actually being in it for the right reasons.
It's like almost starting with your why to me is more
important than sort of the, you know, the, the actual like, Hey, so how do I get from zero to
money on this thing? Yeah. Well said. Clementa, go ahead and get in here. I think you got a heart
out if you want to weigh in on this. I got in in a sec the last thing i'll say i 100
agree with what you guys are saying to a t i didn't monetize on my account via i mean at the
end of the day you monetize the creator one of two ways one is via a uh like ads basically the
traditional media model or two is just getting employed by another company. I didn't do the traditional monetization of ads until probably three years in.
And that's what I would recommend to as many people as possible.
If you don't need the income, hold off on monetization as much as possible because it
dilutes your brand to a certain extent.
It limits your growth.
And I think the number one thing
people are doing right now with Kaido, for example, a lot of small creators are destroying
their reach and their growth because they're like, oh, I'm going to just talk about 18 different
projects for a chance to rank on a leaderboard for a chance to win whatever, 500 bucks or a
thousand bucks. Right. And they make it their entire personality and sure
you might make a thousand bucks 1500 bucks i'm not saying that's nothing but in exchange you're
losing a lot of your reach and a lot of your growth over that time period
well guys you heard it like you're you're listening to it first-handed and yeah 100%
Clemente thank you for for being here I know you gotta jump I appreciate your time um and yeah we
have to do this again and maybe with a little bit more time but I think it's always valuable
to to hear from from the people that we constantly are consuming their content
in a different perspective because sometimes we get get this glimpse at their life just from like creating a video or a post,
but then listening to their voice or listening to the thoughts, I think for me, at least,
it completely changes, you know, the thought process behind it, right? That there's so much
more than that one video you saw, that that one podcast you heard, that one spaces. So,
these conversations for me always go a long way.
So thank you for coming by.
And Laura, I know I can build on that too, even what you just said there.
It's like, people see a video and they think like, for example, I have two videos that
I have, I'm going to be putting out this week.
I'm trying to lean more into video content to the point of like, you know, I do have
the ability to speak to a camera. I was a small market news reporter out this week. I'm trying to lean more into video content to the point of like, you know, I do have the ability to speak to a camera. I was a small market news reporter out
of school, so I know what I'm doing when it comes to being in front of a camera. And it's like,
I think that people see a video and they're like, oh, like, you know, you film a video,
you put it out. I don't think people understand what a process looks like start to finish on that
sort of thing, right? Like where it's like you you know
I think so I have a video that I'm going to put out about open seas rewards program because I
don't see a lot of people paying attention to it and I think it's a missed opportunity because
these quests are disappearing pretty quickly and you can get a head start on it so help my audience
by getting them in a airdrop opportunity that is probably you know sub five dollars in most of the
missions if not free.
It's like, what are people missing out on?
How can I educate them on this?
But it's like, you have to think of what is the proper story that you're going to tell
in this video.
So like, not that you have to put storyboards or anything, although I'm sure that some of
the work Clemente and team does, does that because they have some very, you know, complicated
videos that take much, much longer than something I would put together.
But like, for me, it's like, you know, I'm going to say like, okay, what order do I want to tell this in?
What visuals do I want to get out of it? What do I need to screen record? What do I need to use in,
you know, my stream yard, which is the software I use for sharing? Okay, cool. Got that. Now I need
to go to my video editing software. Now I need to cut out the bad takes. Now I need to overlay the
videos and images. Now I need to make sure, oops, I messed up a word there. How can I somehow cut
that out or fix it? Or do I have to refilm? So I filmed an OpenSea video on Sunday. I'm putting
it out later today or tomorrow. We had an interview last week with Good Vibes Club. I'm going to put
that out. It's a 45-minute interview that we did on our show. Cut that into an interview,
almost like a podcast style, timestamped it, copy and paste the timestamps. That's probably going
to go out tomorrow or Thursday. And so a lot of people see this content
and they're like, oh, so you just film a video
and put it on the timeline.
And yes, if I'm doing a walking video
or I react to something, I'm talking to my phone.
It does, it is quick, it's easy.
If you're putting together a video though
that is actually worthwhile,
it's like the time and energy that goes into it
is probably again, not quote unquote
worth the return you're going to get on it.
Like none of my videos right now are sponsored.
I'm putting them out because I want to, and it's something I want to provide.
It's something that I get excitement, enjoy doing.
And, you know, if my OpenSea video gets on the high end, 5,000 views on it, who knows,
maybe it'll do better, but like, maybe not.
Is that really worth the time and effort?
Not to a lot of people.
And that gets back to that question you said, where where to me it's about like honing the craft learning things and like
understanding that I edited this video okay like there was something I could learn about the way
I did this voiceover there's something I could learn about the way I cut this piece and so like
there's there's so many different reasons to kind of be doing that but again if people track back to
the money the views the engagement you know it's it's sort of like you almost have to be a volume shooter
and realize that there's content that you don't even expect.
There's something I put out about Ohio State
because I was at the championship game
to watch Ohio State win the national title.
I put it out right after because I was just feeling good about it.
Thing ended up doing a million-plus impressions.
It has nothing to do with Web3, nothing to do with anything.
Didn't even think anybody was going to see it.
Chris sends me a text yesterday. Chris sends me a text yesterday.
Cap sends me a text yesterday.
And he's like, yeah, some Ohio State fan page shared this on Facebook.
And I saw it.
And I'm like, so it's just, it's funny because like, and while that's not a Web3 example,
there are plenty of Web3 examples where, you know, 400,000 impressions on a thread about a doodles presentation at NFT NYC.
I put it out that day thinking like oh maybe a few people see it and
so you never know what's gonna go so it's just a matter of like doing what you love and actually
understanding what goes into it but understand when you see something go on the timeline someone
put a lot of time and effort into that almost certainly and i think people don't know ahead of
time what goes into those things steve i would say that i think, you know, consistency that you're putting out, you know, information constantly, not thinking of like the dollars that you're making in each and every one of them.
Because, yeah, like you said, probably you're putting all the hours and all the effort that goes into it.
You might think, OK, this is not worth it.
And that's not to minimize like, you know, content creators.
Like we all have to make a living, right?
And we all need to pay bills and we all have our sensibilities.
So there has to be consistent ways in order for us to have that support and have those sponsors or those teams that were working that were proud and they're, to feel the day in and day out. But that doesn't
mean that each and every one of the posts is going to be sponsored, that each and every one of the
hours that you're working in your craft, because at the end of the day, you are bettering yourself
and you are improving the skills that you're going to see that. It's almost like, yes, we have to
monetize in many ways. And also we have to give the time and effort to continue to get better at our craft.
So it is very, I don't know, I think it is very important to have that balance of not every offer is going to be a great one.
So there could be a lot of people that could knock at your door and say, hey, you know what,
come work for me or come do this. And it's like, if it really doesn't align, or if it sounds too
good to be true, be wary, because all the other hours that you were kind of like investing your
time and effort, it might go down the drain for like a partnership that just sounded too good to
be true, or that you weren't aligned and you just wanted to get like a quick buck. At that point,
I'm always like, do a balance. I might get another job that pays you something
steady. And then you're able to continue to create freely until you're able to get the partnership
or work with the team that you actually align with and that your values are not being affected
by it before anything else. And I think that like you and Steve have been so good at doing that.
I like partnering with people that you believe in.
So I don't know how you guys have done it
or I guess like continue to do it
because that's what you have continued to do consistently
in this space.
And we're having some technical difficulties with X being rugged,
but I see that Steve is back.
Yeah, it's wild today.
He's showing his listener on my end as well.
And you are too.
So it is definitely X is being a little buggy.
And speaking of being a content creator,
that's something else that comes with the territory.
You're going to have technical issues, probably more likely if it's a live show, whether you're streaming or you're hosting an audio space on X.
It is what it is.
Mostly people are very understanding.
And Steve was mentioning the production time that goes into videos that often is underestimated. It is the finished work. Even if it doesn't seem like it's highly produced, often there is a fair amount of time and effort that goes into that.
but you do have things will just go sideways at times
and just powering through it
and working with if you're hosting guests
or whatever it may be.
It just, it comes with the territory.
Hopefully it's not, you know,
it's less often than more,
but definitely part of creating content on this app
is you're going to deal with the ruggings
from time to time.
Yeah, and being able to handle it, right?
Like being able, I got rugged from the stage and I'm like,'m like okay i was like i need to get back as soon as i can and you
know continue the conversation and that means that like you don't want to miss a beat um but it
happens uh what we were talking briefly about like kaito and about all this info fi things that
are happening now and people like you know having very different views on the timeline some are like
hey it's free money how could you not farm it um others like hey you you're making this your
whole personality and it might just hurt you right because you're not putting any other content just
just the content that is out there to pay you whatever amount of money how how have you guys
handled that and maybe i'm not sure if you guys could like teach us for people that maybe have seen it, but they don't really understand like, OK, how does this work? What's the process?
I know for a while I was staying away from it and I'm like, oh, it's as easy as like just connecting to the site and then I'm going to get credit regardless of what I'm doing.
Yeah, I would love just to touch on this because there might be people that are still confused and maybe even hesitant to participate.
So I don't know how you guys feel about it.
So I'm a fan and I think there's pros and cons.
You brought up a lot of good points.
It's different for everyone and it depends on what you're looking to get out of this space.
I think for newer or content creators with smaller accounts,
I think it might be one of the fastest ways
to go from zero to 60 in this space
and build an audience
and grow yourself into an account that is monetizable.
But how you go about that, I think, is important.
I don't think farming any project,
let alone all the projects that are on these different leaderboards,
is effective.
I don't think that lands.
And some of them now have,
they've baked in these loyalty components into their algorithms
to where you actually get dinged
if you're talking about so many projects.
I think because there's so many listed
and it's not just Kaido,
it's now you got Wallchain and Cookie
and we'll probably be seeing more.
Use that as a research.
Use that as a starting point
for topics to talk about.
And I think right now there's like 29 listed.
You, the founder of Kaido, this is on Kaido alone. He just said there's 65 already inked,
so more coming. And of those 65, there's probably something that you're interested in.
And so, yes, you do have to connect your account. After your account's connected,
though, just talk about what you're interested in. I'm not telling anyone not to farm. I just
think at minimum, talk about what you're interested in. If by starting with the projects that are on
there, there's a greater chance you're going to get engagement and more
eyeballs on your thoughtful post or video than a project that's not on there for your newer
account, your newer or smaller accounts. Because there's a lot of other people,
part of that ecosystem, they're looking for other content to engage with. It's just, it's captured some attention and there is some network effects around
it to where
maybe you post on
there for six months and you don't get, you get
zero yaps.
And then all of a sudden, your 101st
post, it
hits. The team sees it, it goes
viral, you end up getting a bunch of impressions,
you end up getting some yaps, and maybe it leads
to an allocation or airdrop.
I think bigger than that, though,
and why I think it's a valuable tool for newer creators,
is it could be your...
It could shorten your path to that moment,
that breakout moment.
Clemente shared it earlier.
He essentially did this before InfoFi
by implementing this strategy with Blast.
Steve and I both saw it happening. There was others.
I think Agendafer and
a few others that really had their
come up with Blast.
Pre-TGE, talking about that
ecosystem.
But it was thoughtful content.
It wasn't like GM who's active
now, hashtag Blast Gold.
He didn't farm Blast Gold.
He got interested in the chain.
He put a couple thousand dollars in there.
So he was vested.
He was exploring the chain and he was talking about it in a thoughtful way.
He just made it his focus to the point where he climbed the leaderboards.
where he climbed the leaderboards.
Then all of a sudden, by default,
he's getting more eyeballs on his,
not only eyeballs on his account,
but notifications and followers
and after blast didn't work out per se, I guess.
I mean, it's still a live chain,
but most people have moved on.
It definitely doesn't have mind share, attention share,
but it was a great springboard for Clemente. So I think that's an example is find your
blast gold pre-TGE that you're interested in. You want to be active, you're participating in,
and it just so happens to be on one of these InfoFi leaderboards. Connect your account and
talk about it. Just do so with no expectations, I think. And if later you end up getting rewarded, some airdrop, great. I think
use it, leverage it as a tool to get discovered and to get more eyeballs on your thoughtful
content that you're putting out there. I'd agree with that. I think how you go about things
matters. And I see enough people, as we talked are just, you know, who's active right now and all the other like fun, like, you know, it is what it is. But it's like, to me, like, the more meaningful content, it's like, I'll use an example. You know, our buddy Grateful Ape, he hosts a show. And it's, you know, it's not the biggest show. It's not the smallest show. It's a good show that he hosts and, like, he's a good host.
Him and Tino host it.
Those two guys, like, had Paul from Somnia, the co-founder and CEO of Somnia,
who created the, you know, created the chain.
The reason he's able to do this is because his, you know, he has made the decision
that he's going to, you know,
talk about Somnia, make it part of what he cares about, you know, bring it to his audience.
And like, as a result, like people like Paul show up to his show because they're like,
Hey, you authentically talk about it.
You're actually in the ecosystem.
We appreciate what you bring to the ecosystem and we want to have, you know, we want to
come talk to your audience. And I think, you know, people underestimate, like,
you can get jobs like that. You can get opportunities like that. And I think people
just vastly underestimate the opportunity that exists when you can simply just show up for
communities, just show up for people who are on those leaderboards and do it in an authentic way.
Just try not to get frustrated because there are going to be people
who properly farm it and therefore they can
get out of the noisiness of it and
they get more airdropped than you and you're like,
what the heck, man? I work so hard on this.
But I think that's something that
it's just important for people to
like, the other thing about it is
I guess there's a couple of things here.
One, like, that quote comparison is the thief of joy. I, you know, I, I've seen it attributed
to both Eleanor and Theodore Roosevelt. I think it's Eleanor, but it's like, that quote
is very real. People always are saying like, and this goes to all concert creation in this
instance, in the Kaido example, someone will create, create, create the worker on the ecosystem.
Like I'm number five on the leaderboard and I should have been number one. And these people
are number one. Didn't properly, you know, didn't do the same things I
did, and they don't really care. So what? Like, you know, there's this, you know, quote that I
really like, and there's a picture of Michael Phelps swimming in the Olympics, and he's looking
forward, and there's a guy next to him who's behind him who's looking at Michael Phelps.
And the quote says, winners focus on winners, losers focus on winners. And I think the trick is like,
realize that if you're focusing on yourself, you're not comparing yourself to other people.
And this goes for everything, but specifically, like it goes for me when it comes to working out
where it's like, I'm like, oh man, like I'm in such bad shape, but there are people who don't
run as often or lift as often as me, but I'm comparing myself to the person who shows up
on Instagram with six pack abs, trying to sell me creatine gummies. Or like, you know, somebody says like, oh, my content isn't
doing as well. And like, look at your show. It's like, right, but you have 500 people who come into
your show and like, like in and out, like that's awesome. And you should be happy about that. Or
if you have 20 people, I mean, when we started Coffee with Captain, there was 12 people total
in and out for the whole time who showed up for that episode right now it's like it's a thousand plus every morning it didn't happen overnight we've been
doing it for four years so you shouldn't compare someone else's like current place to your starting
starting point if they've already started the race and i think on kaido that applies you know
make real authentic good content and you'll stand out the way that cap talked about but even content
creation period it's like we have a guy who listens to our show thomas who is awesome he shows up every day to our show he's one of the most active
people in the chat and since he started listening to the show we've seen him creating more content
doing more things for kaido being more active and we're seeing it pay dividends for him he got into
the loud drop which he never would have even tried without us and some people on the timeline are you
know guilt tripping those who went for the loud drop dude Dude just won a hundred X on a presale because he simply created
content and wasn't saying, well, I'm a small account, smaller account, or well on this or
well on that. He came out, he gave it a strong effort and he was able to be successful. And I
think just continuing and just keep swimming, you would be shocked the amount of times you can win
by just being consistent.
Like just showing up every day is going to get you something.
Like I happen to have seen a lot of big content creators come and go since we've been doing our show every day.
Some were far bigger than us.
Some were smaller than us.
Some were in between.
But it's always like we just showed up Monday through Friday.
We just showed up to work.
We showed up every day and that's what we kept doing. And I think, you know, people underestimate the ability that like the best availability,
the best ability is availability. And it's like, imagine if you just run a mile every day for the
next, you know, four months, that's probably better than not running a mile every day for
the next four months. Even if it's like, Oh, it's not enough or it's not a lot. And I just think
the consistency is the thing people lose on sometimes and they compare themselves to others who are like, oh my God, Farouk has this many people
listening to a space or, oh my God, Laura's hosting for world of women. Like I wish I could do that.
It's like, okay, use it as inspiration, not as demotivation. And I think that that's something
that so many people miss out on this space. And I think Kaido is one of those places where
if you're interested in an ecosystem, don't make it work.
Just compete in that ecosystem by making authentic, genuine, interesting content.
And I promise you, you will get something out of it, even if it's not a big monetization.
So I don't know.
I'll land the plane on that one.
But I think there's a lot there.
A hundred percent, Steve.
And thank you for touching on so many different things.
I do want to open up the floor if someone wants to come up and ask a question.
If you're a creator or if you're curious about, you know, anything, you could just request up.
And in the meantime, I think that, I don't know, the most, not the most, a lot of interesting things have happened from just being consistent, showing up, putting out content.
And people that you would never guess could have or could create an opportunity are the ones that end up connecting you.
And I think that that has happened to me.
It has to happen to you guys and to so many people in this space.
And I think that's the beauty of it, that we don't know who's listening.
Like, I think the part of this space that is so exciting is like you never know who's paying attention. You never know who's listening. Like, I think, like, the part of this space that is so exciting is, like,
you never know who's paying attention.
You never know who's listening.
But if you are consistent, authentic, genuinely curious and, like,
willing to, like, try different things, like, there is a lot of people
that could be rooting for you in the background and a lot of people
that you could be that connector and open a door for them to have opportunities,
like Steve, like the one that you were mentioning um about this person that like joined the space and now
they're you know they're engaging so to me that's meaningful and like that gives me purpose that not
everything is going to be transactional not everything is going to be like oh this person
got this or they got some they made it number one in the leaderboard and I didn't it's not it doesn't
matter like it really doesn't matter.
You could shine somewhere else.
Or if you wanted it to, to be you next time, then it's like, oh, what did they do?
Like, let's use that as fuel and as inspiration.
Reach out.
I was like, maybe they don't want to write back.
I'm like, I have a lot of people that write back.
I have a lot of people that ignore me and I don't take it personally.
I probably run into them IRL later.
And I'm like, hey, what's up?
They're like, Lord, I'm so sorry.
I forgot to write back. I'm like, I'm damn sure I probably forgot to write back to someone them IRL later. And I'm like, hey, what's up? They're like, Lord, I'm so sorry. I forgot to write back.
I'm like, I'm damn sure I probably forgot to write back to someone that I actually like
and that I would love to connect.
So not taking things personal, I think it's a good way to not burn bridges
and to continue to create like long lasting, like a long lasting network and relationships.
And yeah, just be excited to
create in this space.
Steve Kapp, what are some of the
top three tools that you guys
use that have
make your job easier?
Or yeah, in general
to create content.
So we
do our space, as I mentioned,
it's Monday through Friday, 8 a.m. Eastern.
We go 8 to 10 Monday through Friday.
It's live on X.
And we also, the video stream is also live on X
as well as right now we're streaming to Abstract and YouTube.
Soon to be potentially some other channels.
But to pull that off,
StreamYard is currently our production studio
where we broadcast from, and then that goes out to all the other channels. From a hardware
standpoint, we both use Shure mics, and I have a Rodecaster as a soundboard for production.
I say all that, you don't have to have all that to get started. You literally
can start with a phone and some wired headphones to start hosting audio spaces if you'd like.
You can start written content without any of that. But as far as those are the tools we have,
and then you can upgrade from there depending on what sort of production value you get.
But Comilente nailed it earlier.
Your authenticity and being genuine,
that hits far more than the production quality of your video.
And know this, the average podcast,
it's a crazy statistic.
I don't know the exact number.
80-90% don't make it past episode 20.
So before you go out and spend a couple grand
on tools and equipment,
make sure it's something that you really want to do.
Start putting it out there and you can always grow.
You can always evolve.
And not necessarily a tool per se,
but the last thing I would add,
and then I'll hand it to Steve,
is I shared a post this morning,
a little bit ago about,
it was something like,
you know,
news or note to web three teams and encourage all them to shill.
I said every team in this space
should have a team of,
or it should have a roster,
a distribution list of 10 to 25 creators in this space.
And every time they have an activation,
every time there's a newsworthy event,
draft a quick press release and send it to,
just send it out to your distribution list.
It's very common in web two.
I'd say it's common in web three pre-ment,
but then post-ment,
like,
I don't know,
Steve,
I would say it's probably like 90,
90% being we reach out to the teams and invite them on.
10% of the time, they reach out to us and invite us on.
So while I say this is for Web3 teams, for them to build this distribution list and reach out to content creators,
it can be inverted as well. It can go both ways.
Meaning, as you're creating content, take your shots. If you write a thoughtful post on
Klanosaurs, which just had a landmark moment in NFT men's, send it. Tag Klanos, maybe tag the team.
Also, don't be shy. Send it to DM to Cab. Send it to the community manager on the team.
Send it to the community manager on the team.
Don't be afraid to get it out there.
The worst thing that happens is they just ignore it.
Maybe they retweet it.
Maybe they give it some support.
Maybe they follow you back.
And then you double down.
And next week, you put on another piece of content.
And they like that.
And they retweet that.
And they repost that.
Now, all of a sudden, you're building a relationship
with one of the brands in this space.
And maybe it's not now.
Maybe it's not next month.
Maybe it's not next year.
But at some point, if they're ever looking for a content creator,
A, they may start sending you news to talk about.
B, they may reach out to you for a paid opportunity
because they've seen your work.
And I think more importantly than seeing your work and your reach, they know that you're passionate about what
they're building because you've been talking about what they're doing. Maybe passion is the wrong
word. You care about what they're building because you've been talking about it with no incentive
previously or you weren't getting directly compensated previously. I think I could be wrong on this one.
I could be way off.
I sense that there is a
slow gradual shift
in crypto
and Web3 that teams are
looking for
quality,
thoughtful, intentful
content
more so than just simply views and impressions
they can get from large accounts.
Sure, views and impressions are important.
But I think as we see these InfoFi platforms,
and I just...
Some of this is kind of some stress testing.
And okay, you got all this attention,
but you didn't get results.
Maybe you can get better results
with less impressions, less attention, less views
if it's actually more meaningful,
thoughtful content,
right?
Like I,
some of this is a hypothesis,
but I think,
I think a part of,
you know,
not just the loudio experience experiment,
but I think a part of this info five,
I do believe it's going to drive more demand from these brands for thoughtful
content with missionaries versus mercenaries. Someone said that
earlier. I should be giving credit. I don't know who said it, but they said, basically, there's a
lot of mercenary capital in this space that'll talk about whatever as long as they're getting
paid for it. But then they don't care and they move on, they stop talking about it. Whereas
the first person I just described there, yeah, they'd gladly accept the paid gig.
I'd say there's a 90% chance more likely that they're going to continue to talk about the brand
and support it and become an actual brand ambassador, as opposed to just getting paid
for the gig and moving on. Again, this is just part of my thesis or hypothesis. But Steve, I don't know where you net out on that.
But I think there might be something there.
Yeah, I would agree.
Sorry, I'm going to jump in for a second just because, yeah, Cap, I agree with you.
And I hope this is the case with your hypothesis.
I'm curious to see what Steve has to say.
Because we saw for a very long time
that that wasn't a thing and people just care about numbers, numbers, numbers. And eventually
it's like, oh, all these accounts are bought it or this attention is not real attention.
This is not real loyalty. They're not really using my product. So now that that's coming up
more clearly to find this brand ambassadors, like I don't need you to have 100,000 followers.
I need you to have as many real people and that you create content from like an actual user base that is intriguing, that people care what you have to say.
But not so much just like you could purchase more listeners.
You could purchase more engagement.
And that doesn't do anything for any
platform or any blockchain or any project in general. So I couldn't agree more. We're coming
up here to an hour. So please make sure to claim your pull-up. The way that you're going to claim
this pull-up is going to be sending a DM to the World of Women account. The keyword that you have to DM the World of Women
account is going to be creators. So just by writing creators, you're going to get your
pull up, you get credit for today. And thank you so much for being here. I want to wrap it up soon,
be mindful of each of your times. Steve, I want to hear what were your thoughts on what
Cap was touching on? And also also how could we support you?
So if we could touch on that, how could we support you, and then how could we support you, Cap, moving forward?
I know that I'm a big fan of your show and of you, too, as human beings outside of Web3 as well.
So it's such a pleasure to have you here, but for everyone else to know the best way to continue to follow up with
you guys on a daily basis. No, I appreciate you hosting
and I think this all goes down to
and World of Women for having us as well. I think
the place I net out with this
is a couple things. One, I think just
going back to what Cap said, like it
goes back to this point I've kind of like
unintentionally been completely redundant
on, which is, you know, authenticity.
I think authenticity is where I always net out as far as like there being a
important factor here is, is to be completely authentic, right?
Like, like what you, people can sniff it out if not.
And to his point, like people do appreciate, you know, like we legitimately
are fans of Klaino's and cab and, and, and, and Andrew and the team there.
Right.
So it's not inauthentic for us to, you know, have them on our show or talk about what they
do or tweet about them.
That authenticity, I think, is the number one thing.
So I would agree with that.
Just tactically, and then we'll tell people where to find us, you know, the question I
know you initially started with are tools.
I'll just double tap what Cap said.
Wired set of headphones for your Apple iPhone.
If you have an Apple, the sound is better.
Don't use AirPods.
That is a very easy one.
An inexpensive one if you're doing video content
is there is a platform called Vizard,
which you can use to create captions.
It can create in all sorts of different sizes.
So if you film a video, you drag it in there.
It'll help you create captions and put emojis.
Not super expensive.
So I always want to say like those tools in
particular if you're starting a spaces or audio wired headphones that's all you need i'm walking
around my house with them right now they tend to be more crystal clear we accidentally discovered
that in the space and found out that it was true when i switched from airpods to pair wired
headphones number one and wizard i think something i use just to create like you know captions and
things like that you don't need expensive ad Adobe Premiere software and things like that if you're just starting out.
So those two things I would say.
And then, you know, as far as like supporting us and finding us, just follow us on X, both me and Cap.
You know, again, I'll speak for Cap on that one.
Just follow us on X, you know, engage with our posts.
You know, it's easy to get lost in the algorithm right now, the way that the algorithm is set up.
There are times when I have a relatively active group
of people who follow me on X,
yet sometimes I'll put out a post
and there's 300 views on it after an hour, right?
Because that's just how this algorithm works sometimes.
So giving us any love on there,
I think for me is always helpful.
And then of course, Monday through Friday,
8 a.m. Eastern time, Coffee with Captain.
Last thing, if you're looking for a newsletter,
subscribe to, if you don't have time to listen know, if you're looking for a newsletter, subscribe to.
If you don't have time
to listen every day,
we do put out a newsletter
every week,
just coffeewithcaptain.com
I think .com is the,
I don't know,
Cap will have the correct URL on that,
but I think it's
coffeewithcaptain.com
and you can just sign up
for the newsletter there.
So those three things
help the sport.
Obviously,
if you buy the Everything Token
my book,
I appreciate it.
Tweet me if you do
because I want to thank you personally.
You know, it's on Amazon,
but really just following us
and engaging with our content is super helpful.
Yeah, it's easy for me.
Pretty much the same thing.
I was going to plug the newsletter.
Steve did a good job of that.
The only other additional places
that we would love some support is,
I mentioned earlier, those areas where we're just getting started.
We're attempting to build a following.
So go give us a follow on YouTube,
wherever you listen to podcasts,
whether it's Apple, iTunes, or Spotify.
A five-star rating and review really does mean the world to us.
And we also love interacting and engaging with our fans.
Often, we do have an open show where more often than not,
we'll be talking about a topic and whether...
Sometimes it's just a listener, a guest.
Often, a guest or a listener will go track down a founder
or somebody who's a subject matter expert on it
and bring them up on the stage with us.
So that would be another thing is if you are up and around in the mornings and 8am Eastern works for
you, drop into the space, even if it's passively listening. And if there's something that
really interests you or you believe you're an expert on or you're connected with the team or
a subject matter expert, by all means, feel free to jump up or bring them up. And it's really, it's a community show
in the sense that very rarely is there a day
where it's just Steve and I up there talking.
So yeah, appreciate you having us today.
Really enjoyed it.
And thanks again for all the support for tuning in today.
And we see a lot of regular faces out there.
We appreciate each and all of you.
And I'll close with the thing I said earlier.
Just if this is something you're thinking about,
just get started.
Don't worry about, don't compare yourself to others.
It's a thief of joy, as Steve said.
And it's not realistic for you to just start creating content
and ascend to that tier right of the way.
It can happen sometimes sooner than later.
And I think today you got a couple of good playbooks
with a plan how to do that.
But be authentic and talk about things you enjoy
and you want to talk about
and just do it with little expectations.
And you'll likely find yourself
really appreciating that
when the monetization does come.
If it's not something you're like,
you have to get or you're doing it just for the money.
It's just do it at your path and just get started.
Thanks again, Laura.
Really appreciate you having us.
Thank you so much, Cap.
Thank you so much, Steve.
So much insight.
Steve, thank you for remembering my original question
about the things that you use. You're so good at this. I was like, Steve. So much insight. Steve, thank you for remembering my original question about the things that you use.
You're so good at this.
I was like, oh, that's right.
He didn't answer this yet.
So thank you for that.
And thank you, Clemente, also for joining us for the first half, World of Women for
hosting this, and each and every one of you for showing up here today.
I hope that you found this conversation as insightful and valuable as I did.
I always have so much fun.
I could speak with you guys forever, for hours. So I was like, be mindful of everyone's time. I'm
like, make sure to look at the time because I could just sit here and like, I have a million
more questions. But like I said, this is always so much fun. I love seeing your perspective and
the insight and the encouragement, right?
That it's never too late to start.
We could always explore something new and put ourselves out there with authenticity and knock on different doors.
So let's continue to do that.
Have a wonderful rest of your day.
And thank you, thank you once again for being here.
Bye, guys.
Thank you so much.
