Utility NFT Marketplace @Peek_NFT & @AvalaunchApp

Recorded: May 19, 2023 Duration: 1:13:03

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Snippets

Hello everybody, just adding people up to the speaker category here. Seems like everybody is very punctual today. Peak NFT, I will invite you to speak.
Unless you already got the invite there.
I'm afraid to speak. Jake, how are you? Good, man. I was going to say everyone's here right on time. We're going to go. We'll try our best. Good work. Good work. I'm excited to have the conversation. And it's like a perfect time. It's like a Friday afternoon.
grab yourself a drink and learn about some new marketplaces. Okay, peak NFT. Who's on the mic for peak? I'm here on the Avalon's Handle. We have Nikki, our CMO on the peak. She's going to be poking in
in and out as necessary, but I think I'm going to be handling it for the most part on behalf of Pete. Okay, great. And then we've got Jake, and are we waiting on anybody else? We got gaming, and then I think we might get joined by Battle for Geostone, although they just had an epic stream that
they just went down with that training a little on coop. So we'll see. Yeah, we saw that they are they are going to be joining and at some point I'd like to tap them so they can talk about the NFT, the utility, which I think ties well into what we're going to be talking about here today. Excellent.
All right, well, why don't we get started? It seems like enough people have showed up and as people are filing in. Why don't you tell us a little bit about the background of Avalanche? Now, I've been here a while. I've been in the ecosystem for a long time. I know you guys have been around, but for anybody that's just joining us as part of these new initiatives, can you give us a little heads up on#
Yeah, for sure, I'd be happy to. And I think there's obviously a lot of strong overlap between Avalanche and Peak. It's a lot of the same like thinking and values we can get into that a little bit later. But generally speaking, Avalanche is a launch pad that's built on and focused exclusively on
for main net, we saw an opportunity here to support something in a unique way that we really had a lot of confidence and believed very deeply in and that's just kind of grown since that point. And so it was really twofold. One, we felt like
A launch pad, a go-to-market tool strategy for projects was important for the growth of an ecosystem. Tokens, tradeable assets, this is obviously like an integral part of crypto. And we wanted a launch pad that represented like a certain set of values around this stuff. There's lots of ways to do it.
I think there's good ways, there's bad ways, and everything in between. And crypto is a tricky space and it can push you in a lot of different directions. And so when we started Avalanche, one of the guiding kind of principles was to do this in the right way as best we understood it. And when we launch stuff and we work with the teams, it's a pretty
intensive process. This is not just a sale of tokens and onto the next. This is many, many months, sometimes years. And that's more true nowadays as we've been around longer of helping teams in whatever way we can. There's a lot of stuff that needs to get done with new teams, new founders around
and pre-launch and post-launch. And so I think our specialty is really helping teams take that all the way to launch and then being strong collaborators post-launch. And Battle for Geostones, a great example of this. We launched them last year and that really represented
the beginning of the work. That's just the beginning. There's all of the things that actually come through in the life cycle of a project. You know, in the launch is just one kind of milestone, one of many milestones and presumably should be, you know, the first in a long series of them. And so when people think about launch pads,
kind of think about the initial launch. That's just really one piece of the puzzle for us and we look very closely at what's next, how can we contribute, how can we collaborate and how can we help this project grow and stay strong and that can look a lot of different ways. That's the rough
idea. Of course. And it's been, has it been a full two years now that Avalanche has been active over two years now? Yeah, over two years. So we went live in December of, God, I want to say 2020. So yeah, it's time, time really, really flies.
But it's been awesome, man. You know, we're just trying to keep pace with the ecosystem and the ecosystem gives us a lot to keep up with. So it's been it's been really cool. Right, right. And before we get to to Geostone and peak, can you tell us about some of the the project that launched on able launch over the last couple of years and and some successes
and learnings from those? >> Yeah, for sure. So, you know, for anyone that might not be familiar, you know, if you're curious, you can obviously go to the application and on there's, you know, every project that we've participated in. And we have had the distinct privilege of working
looking with a great variety of projects. We don't necessarily specialize and try and predict what the ecosystem or crypto needs necessarily because it doesn't really matter what we think. People are going to build what they're going to build and they're going to follow their own curiosities. So our response
responsibility there is to source good teams and kind of react to what's happening in crypto. So we've had a lot of gaming stuff obviously because that's been like a big narrative in the last year or so. But, you know, DeFi with platypus or most recently
projects like Dexalot or deep waters or infrastructure stuff like GPP. GoGoPool was the most recent one we did. That's a project that we met prior to the summit last year and had worked with them and collaborated with them all the way through. Gaming stuff like
like, you know, something like Krabata, which, you know, has an interesting story and I think speaks to how hard this is. This was a project that was much loved and very successful and, you know, struggles like everyone else. And so I think it's dangerous to look at a launch pad
and say, you know, these are golden opportunities forever, really it's a reflection of what's happening in the ecosystem, which everyone knows is very, very up or down. And so the challenge there, and I think a lot of our brand is to be, is our consistency, is to stay consistent, regardless of what's happening in the market, to do the same kind of work that we've all
always done, you know, kind of come Heller Highwater, Boulder Bear, you know, and each one of these cycles has different kinds of opportunities. And the challenge and the skill, I think, is navigating those and drawing those out with wherever the market might be at, wherever the cycle is at, wherever the thinking in crypto is at.
So we have, again, we've launched a lot of the core pillar projects in Abel Ranch and we're just proud of that. We're proud of having contributed and helped in that way. And we really look at this as just doing our part in the journey of these projects. Absolutely. And definitely a lot of
gaming projects and that's why Coup is popped in, hey Coup how are you? And we've got the the gaming channel as well. I wanted to ask is the is the peak NFT launch is that different than the previous launch pad launches? This felt like a like a surprise was there a public round for peak NFT or is this a wholly owned project of
Avalanche. Yeah, so it was kind of a surprise. I think we wanted to, you know, around the launch, make fun and try and have like a little mystery and the sneak behind it. And so there was some, you know, some teaser stuff and we didn't really talk about it a lot prior to it. And there's no
So, token associated with it or anything like that, this is really a platform for the community. Obviously, it ties into the Avalonch platform in important ways and that will probably continue to evolve. But, for example, with the first launch, there's
And then there's public rounds and then there's special rounds for people that maybe have participation on the platform, which is something we try and honor a lot, not necessarily. How many tokens you have or how much money you have, but how much you've participated in the platform, like what's your historical involvement in the project been like, and that's more important to us than a token of
or a dollar amount, but it's kind of powered by the Avalanche community and team. And again, holds true a lot of the same thinking and ethos, I think. But you can really look at them as two separate, distinct
entities. And the reason that we decided to launch it was because, again, going back to what I was saying before about this continued collaboration with these projects that we launch, a lot of them are games. A lot of them do go on to have NFTs that have a place in the broader system
in the broader economy of their game. And they want to continue to work with us because we have good working relationships. And so this is something that came out of really demand. We found the demand for a long time before we decided to go ahead and build
This is something we could have done a long time ago. But until there was a real reason for us to do it, a real differentiator, right, that we felt was strong enough to put another NFT platform out into the marketplace and maybe we can talk a little bit about what that is shortly.
But we wanted it to be unique enough to not cut into the pie. We didn't want to duplicate efforts as best we could help it. We wanted to really try and add something new. And it wasn't until I think
Gaming came really to the forefront and we saw enough of these NFTs that we perceive as having use cases and utility that we felt it was like appropriate to build it. And that's why we're excited about Battle for Geostompeeding the first launch because I think it's a really good example of what we're trying to put out there with this stuff.
I'm really glad that you brought the question up so I didn't have to, but I will reiterate it anyway, is because I saw with the announcement this week that there was a lot of like, do we need another marketplace? But you're saying that this is distinguishing as a new marketplace because of the nature of what the offering
is. And can we go a little bit deeper into utility NFTs and why that distinguishes? Yeah, so I think, you know, do we need another marketplace is a completely and totally valid question and it's, you know, what prevented us from doing anything like this for a really long time. And looking at NFTs,
as a category, right? There's a lot of different subcategories there. There's NFTs that are more related to art and culture, right? These kinds of whatever, whatever the case is, it can look like a lot of stuff, but profile picture stuff or art pieces.
is not something that is our specialty. This is not where our curiosity is and quite frankly there's a lot of people out there that do and can do this way better than us. So why do it? Well, we wouldn't. But when it comes to, quote unquote, utility NFTs, maybe it's
to at least loosely define how we think about this and look at this. And really it's not a huge departure from what we're doing already just in the form of a different type of asset. You know, when you have a utility token, right, which is certainly what we try and put out there on the platform. These are assets that have a place and a
position again in a bigger economic system. And with the evolution of NFTs as a distinct asset, you see people doing more with them, trying to be creative with them, but primarily first and foremost, have a position in a bigger system. And that's really
I think what the difference is because that is quite frankly, I think what we are better at. We're better at thinking about these assets and how to drive value into them and how to deliver value to a holder or a user through them. That's where we're really focusing. That's where I think what we're good at.
That's maybe how it differs from other types of marketplaces. Now, it's not to suggest that other marketplaces don't have NFTs that have utility. They most certainly do. But we do, we have, we're confident that we bring a unique type of support and help to the teams that are
are putting these assets out there into the marketplace. And so I think that's a big part of the difference is the experience that we've been able to generate over time inside of the Abolanchion ecosystem working with teams, seeing the stuff kind of out in the public and behind the scenes, day in, day out. That's where I
I believe the unique value of this is and the unique differentiator is, apart from them just being utility NFTs, is the value that we can drive into them through our help and our support. And so that's when we kind of made the decision to actually build this is when there was enough
out there that looked like this because until enough of it was out there, having one sale or two sales or whatever, it's just kind of, it's not enough to make the effort worth it. But we certainly reached kind of a critical threshold where there was enough demand from partner projects, one of the ways
that we look at this is highly curated for Avalanche Partner projects. That's not to suggest that we would never, ever in a million years, work with a project that hasn't come to the launch pad. However, this is where our sites are right now. This is where our priorities are. We have
this backlog now of projects that again want to continue to work with us, want to continue to have our support and help and that we certainly want to continue to try and help. And so all of these things come together to create kind of a unique DNA of peak. And so there's a bit of a backstory
here, right, and the things that I'm talking about now that I think are going to carry this forward and have it have a somewhat unique presence beyond this is just, you know, another generalized marketplace. You know, this is not what we're trying to do. We're, again, we want it to be very, very curated. The diligence here is around the utility
and the place of the NFT in the bigger picture and how we can tangibly point to the benefits that a holder or a user might derive from participating in these sales or holding the NFTs. And so the kind of relentless focus on that part of it, we believe
is enough of a differentiator to add value to an ecosystem where there's already people doing really great things in these areas. There's certain areas of it that we don't want to touch and we think people are doing better. So this is kind of where we're hoping to slot in. And that makes sense.
And do you mind if we dive deeper into utility NFTs? I know that gaming is a broad category because many of these are, you know, their game pieces that provide some sort of utility within the game. And we've already seen ticketing. In fact, we participated with Moongate for our, you know, our app
buyer anything special from the marketplace for minting or acquisition? Yeah, that's a good question. So in a little bit, hopefully we can go to, let's see, I'm just going to check and see if the PIG guys are here, but maybe they aren't. They'll be here later probably.
But loosely, like, roughly speaking, like in the case of gaming NFTs, Battle for Geostone being like a good case of it. When you're talking about utility, we're talking about things like, you know, revenue sharing aspects, cheaper forages, boosters,
But also, these are good, good ways to get people committed and locked into a system. So there's some very, very interesting things happening with the Battle for Chioson NFTs that are, by owning them and by having them and by staking them, they can align incentives
in very, very creative ways that serve the whole, that serve the bigger system. And so when we're thinking about utility and what that looks like, I think the gaming stuff is kind of an easier way to think about this because what you're trying to do is you're trying to incentivize
behavior, align users, and tie that into an economy that also has a token. And there's ways to do that as well. I think that the ticketing stuff is a really, really cool use case. There's another project that I think we'll be talking to soon that is looking at membership
So real world applications of these things where I think this gets really, really interesting is when you start to think about NFTs and the value associated with them as akin to holding let's say a certain amount of tokens right because value is value and you can make the friction
for a user a lot less. And you can make the acquiring and the psychological implications of going to, let's say, a DAX and purchasing amount of tokens and watching the volatility of those on an open market, there is like a psychological
cost to that stuff too. Now I'm not saying that NFTs don't fluctuate in value, they do. However, it's kind of distilled down to one asset. And I think this has important psychological implications that teams can play off of and experiment with. And we're certainly in this place where the
more room these teams have to experiment and pull different levers and try different things the better off we're all going to be because this stuff is still so young, so nascent. I think NFTs are the last thing I'll say about it because I think it's really important. NFTs are
great way to create incentive loops. For example, Web 2 gamers and Web 3 investors have this historical sort of for better or for worse adversarial relationship. They feel like two distinct parties that are sometimes at war with each other for one reason or another. Whether this is true or not or how often
and it doesn't really matter. It does exist at least in the zeitgeist of the community. So they have this adversarial relationship and a great thing that NIT can offer is the opportunities. So for example, you can air drop and act active in successful players, let's say an APY
which can be sold on a marketplace to someone who might be more of an investor in this case. So you can start to speak to different profile types of people. Again, in this kind of condensed distilled acid that's easier to wrap your head around. So now you have this symbiotic interplay and sort of
an investment loop in addition to a gaming loop with a different kind of market, a different kind of secondary market that just quite frankly makes this stuff more interesting. Again, more levers, more wiggle room, more landscape for creativity. And so we're just really excited about what these teams
are doing, you know, we don't necessarily invent this stuff, right? We help teams ideate and work through it and it's like we just try and battle on good teams and good founders that can think really creatively about this stuff. But this is the stuff that the kind of stuff that we're seeing that we haven't seen necessarily before that we're really excited about and that we want to focus on with Pete.
Quick question online, how do I jump in here? Yeah, go for it. So you talk a lot about, you know, initially it's going to be pretty curated, which makes sense for you guys, especially as you guys work with teams to launch tokens through Avalanche. Curious how you guys see, you know, the launch pad long term, is it something?
where it's going to open up to different teams that can come apply to you guys and then is there some sort of review and application process or how are you guys viewing that in the long term or is it always going to stay kind of curated to teams that you guys know? Yeah, so this is here. This is for us a good question. I just want to make sure I'm understanding it correctly. This is for
for peak. Yes for peak. Yeah. And so right now it is a good question and it's somebody we definitely had to kind of think about as we were putting this together and right now like there is this kind of pre-existing demand and backlog this like historic
a lot of projects that we've already launched that we know are going to want to do stuff with us that we've been talking about doing stuff for a long time. And so those are the projects that will probably come first and that's going to take us kind of a long way. Now, like I said before, it would be silly for me to
Yep, I think you needed yourself.
Can you take yourself off mute?
Might have just lost some bad signal for a second. Oh no, I still see him but it says muted. I see him out of the jeans. Oh, are you there? Okay, sorry, go ahead. Yeah, a little bit there.
Yes, sorry, I think I got a phone call. It makes sense. It'll definitely be a point where we'll open this up and we're even open to it now if there's teams out there thinking about this stuff in this way where the diligence will look like, you know, we do for the launch pad, you know, we'll work with these teams to understand what
they're doing and building and put them on it. I think why it was important for us to say in the very beginning that this is a highly curated thing for partner projects was specifically to address the concern that you guys had mentioned earlier, like sort of why do we need this thing.
It was a way I think to maybe soften it for the ecosystem a little bit to say, okay, well, there's a pre-existing need in demand here. And we're very, very open. We don't have necessarily a set path for this. We're committed instead to being kind of agile, inflexible, and see where the ecosystem is going.
and again see where we can contribute and help. So the answer is, you know, right now this is for partner projects because we already have a bunch of stuff lined up. But on the flip side of that, yeah, absolutely. We're always interested in talking with good teams, doing interesting things, and seeing how we can be a part of that and
So it really is open for for for everyone. Yeah, that makes that makes total sense. It's essentially the natural progression like you said, I'm working with teams that you've already worked with the obelante token launch that may need NFTs. So there's already this natural kind of cohesion between those teams and that need.
But then once you guys kind of get through that backlog it makes sense to open up as a business. So cool. I appreciate it. Yeah, yeah, for sure. I think it's a good point. I'm sure people would wonder about it. And when it comes to that diligence, maybe it's kind of interesting.
at least for a minute to talk about what that looks like because we run into this with teams a lot when we have early conversations with them and they're like what is this process look like, what is kind of the diligence and obviously we're going to address the fundamentals around the numbers and the investors and the sale and whatever this stuff
like these things have to check certain boxes because they need to make sense and I think we have a good idea of at least what we think makes sense but a bigger part of this and this extends to peak and you know it's certainly a part of the Avalanche kind of culture and any team that's worked with us can I think a test to this is
The diligence, at least the earliest part, is really about, is there a good vibe? Does this feel like it has the potential for a strong working relationship? And this is just a relationship, human thing. It's not something that you can put into a checklist or into a form.
It's can we sit on hours and hours and hours of calls and have these things be productive and have these things feel like we are actually making this thing better by us being here That is like the number one guiding thing that is as at the forefront of any work that we do with the team and kind of any diligent so it's more like our
than science, right? But we've been doing this long enough to have a sense of whether that's possible or not. And it's kind of like abstract and maybe teams don't even like to hear it because they're like, "What is this going to take?" And I'm like, "I don't know. We'll see." But that's just, it's the best way that we have come to
contribute to this because we want to and it's going to take a lot of work and it's going to take a lot of very good collaboration during really tricky times and so that's something that takes time to arrive at and the NFTs with this utility, there's a lot of understanding that has to happen and the process is no different.
It makes sense to me. You got to like who you work with. Obviously, that's not a problem. Jake, Koop, whoever's on the gaming account.
good transition to getting the other side of their perspective because we have the co-founder of Battle for Geostone with us. You want to introduce yourself here there?
Yeah, and mute. I cannot hear anyone. Oh, okay. Yeah, it's your turn to speak if you can go for it.
Does anybody have a line to him to let him know that he can talk? Yeah, let me shoot him a message. Okay, great. Great. In the meantime, you mentioned in some of the materials that were released with peak that the
You described the marketplace as community driven and inclusive and I know we've touched on that a little bit. Hello. Hello. Yeah, we can hear you. He's saying he can't hear anyone. Melee, we can hear you just fine when you talk, so I'm not sure what's going on with your speaker.
Probably best to share you, but I couldn't hear anyone else before. So was there any question? Yes, can you hear me now?
that doesn't sound. I still cannot hear the whole goal. So I think I can only hear Mark. So let me leave and rejoin the space. Sure, sure. We'll we'll join up with you again in a second. And while
We're waiting for him. I'll finish my question, my thought. So Peek is going to be community driven and inclusive. And I know we touched on a little bit of that before about what that means. But could you go deeper into that at all?
in terms of how the community, because it sounds like it's a tight knit thing with projects that have come through Avalanche, but is it, how does the community at large factor in? Right, so one of the things that we kind of want to do, I think, more of here is because there, you know, I can twist this hell out
I want to try and differentiate it. But the reality is that there is a broader NFT community that's very strong already in place. Maybe they want to focus on different things. Maybe they don't even look at it the way we look at it, whatever none of that stuff is relevant. But one of the things that we want
want to do here more is tap the community, do more of the smaller community projects when you're looking at token sales and the things that have to happen around these. Generally speaking, there's a fair amount of money involved
to avalanche. And so that's a part of it. And the other part of it is, I think it would be easy to assume that because this is sprouting out of avalanche, that those avatokin might be involved or there could be gated somehow. And there's a real reason why
the token isn't in place here. There isn't a second token for this thing. The idea was to have it really be as open as possible. Now, there's incentives for people to participate in avalanching, carry that participation over to
peak, but again, this is not about a dollar value, right? This is just about your involvement in the community, able-onj, avalanche, your participation in it, and you know, it doesn't necessarily restrict someone who's just finding out about peak or just finding out about avalanche that actually come in here and contribute. We also
And I also think that there's an opportunity, and this is a bigger theme across Avalanche and Peek, for some extended governance and selection process around what goes into this platform. This is something that we've been really, really interested in for a very, very long time.
And the reason that we haven't done a lot of it is because it's just a very, very tricky thing to get right. And there's a lot to consider when looking at putting something on either a launch pad or an NFT marketplace or whatever. But when it comes to the governance piece, there's no better indicator of future
success for an NFT, then that community support, right? Like that is already signaling that there's demand and interest and both really, really well for the future. So who is going to take this item and use it? Like tokens are typically more tradable, like say for a frenzied period of speculation, but a utility NFT is truly meant
to be used. And so I think there are ready by making this differentiation, there's already kind of a different leaning toward this stuff that is more community driven. And so some of this is more abstract, some of this is kind of philosophical, some of this is more concrete, but these are all the things that tie together that had us kind of
I love philosophical. I don't mind getting philosophical, but you're right. It's such a hard balance to hit. You know, rewarding people who have been here, right? Rewarding the people that have been there from day one, but not creating such a wild garden that you can't include new people and grow the ecosystem. So I think it's something
including that every ecosystem struggles with, even the arts and culture NFT section as well. But I do like the idea that Utility NFTs will help with that. Now, can we transition to battle for Geostone? Can you hear me? >> Yeah, I can. >> Excellent. Welcome.
So when I was trying to talk to you earlier, I wanted to get battle for Geostone's perspective on going through the Avalanche process and then talk just a little bit about your NFT launch that's coming up next week. Yeah, so working with Avalanche and the whole Avalanche community is kind of like really
really great experience for us especially with Avalanche we are there with us since day one so when we first moved to Avalanche they were there to support us help us with many things like not just the ideal but you know things like March
And even with graphics, they did a trailer for us. Like this is super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super super#
I want to talk about the utilities and NFTs and about why at the first place we decided to have this Genesis collection and why we decided about the number of it, the limitations and everything. So before everything else, I'm a gamer.
I mean, I don't know if I classify me as a gamer or esports player because I've never played like single player games or things like that, but I played csgo, I played dot, I leaked, etc. So I'm like super competitive person and I know I've seen it all
like from the very beginning, like back when this port was nothing, all the way to when this port is suddenly something very big with this is with this is money you know and all that stuff. So I know what turns people on and what water like the interesting things that
games offer to people and how their business model is made. So when we created the Prudence Collection, the most important thing was as Mark said before, to kind of mix the Web 2 and the Web 3 people and kind of mix the gamers with the investors.
because that's one interesting whoop that can be never ending because you know you have these investors that you know truly believe in the project they want to be involved but unfortunately they cannot play the game they're not you know skilled enough but they like the game so and the project and the team behind it
And so we kind of made a couple of utilities to connect them. So for example, we have Staking which is connected directly with the BFG transactions in-game. So when we sell items like battle passes, skins, in-game
mathematics, no designs for towers, creep designs, models and everything like some cool animation stuff etc. Then we do this for the gamers right they enjoy having the enjoy having cosmetics, the enjoy having the enjoy
working better than the enemy and being better and playing better than the enemy because in such games, in such competitive games, the feeling and the emotions are the most important thing. You always want to be better than the opponent, you always want to kill them 10 times.
from tower you want to dive them, you want to make them look funny, you want to make them look bad in front of you. So you want to prove yourself to be better than them. And then there's these little things that you can use to kind of provoke them while you're playing. Let's say five people are
chasing you, you use your teleports and while you TP they have no stuns, you just high-fifing them, right? And you just go back. And that's it, you just feel good because you did that and they feel mad because they couldn't kill you and you high-fifed them, right before you TP back. So these are the things that gamers appreciate.
and gamers want and this is why they expand their money because they feel better during the enemy and you feel better when you have better skin etc. So this is the first utility for our heroes that they will with every genesis hero you get a special skin which
is limited to just Genesis Hero holders. So every other hero that we've been minted after the Genesis Heroes will be just a normal hero without like a model skin touch to it, but you know the normal, but these 7000's we have common ones, we have rare ones, we have epic and legendary. So when people
or mean them, they can end up getting a legendary one of one which will have only let's say 10 heroes out of 1000 heroes and the hero will look like the best out of the whole game. And you have this and you can flex it, you can sell it, you can do whatever you want with it.
This is for the gamers. And then on the investor's perspective, what we do and how we connect them with the gamers is that when players play, they let's say they buy the ball pass, they buy skins, etc. And suddenly, when you finish a game, you have a chance to get a skin drop or you have a chance to get a
So suddenly you end up getting something called modifier which is +5% APY. You don't even know what is it because you are a gamer. But you read about it and you see that it can be beneficial to people that are taking your token for some reason.
right? And that reason is because with staging the token they help the ecosystem, they help the rewards pool and in exchange they get portion of the revenue made in the ecosystem. So there's the mutual whoop and let's say you get this and you'll just offer it on the market page as an NFT. So
Staker buys it and suddenly he got 55% APY why because you played the game you grind at the game and you got this skin drop that's valuable not for you but it's valuable for him right and then let's say Stakers when they stake there is so the more you stake the
the battery words are. And then you might get skin drop as a staker with, so we have something called modifiers. So for each 10 genesis heroes in your wallet you get one special modifier. So there is one of the modifiers is called Legendary Skinjobs.
If you have this modifier, you get every month, you get a different skin. This is not valuable for you as a staker, but it's valuable for the gamer. So you offer that on the marketplace for people that are playing and they just buy it because they like it. So this is the mutual connection that we want to build.
investors that support the project, believing the project and want to be involved but cannot play and the gamers that understand the game, play the game, they're super skilled but they don't, they're not businessmen or they don't want to kind of interest their tokens or buy tokens or
anything they just want to play. So it's important to have plays for everyone in our ecosystem. So one of the utilities is, as we said, the staging thing, then there's the special modifiers which we have six of them. So for holding 60 here or you got all of them, you can use them and then there's like super
And then there's another thing for people that are not willing to take tokens or play the game, but they're good. Let's say you're 45 or 50 years old, but you used to be very good at mobile games, right?
old people can be good at games too. The thing is after 30 honestly your fingers and the reaction time is so different and like one second in such games make like really huge difference and when you're older right your reaction
time gets war and let's say if you use to be good player you you definitely understand the game you understand the theory behind the game and what you can do is basically using our Genesis heroes you can have a 20% cheaper for just for new means and then you can
have a modifier which forged the hero 20% faster. So with these two things, if you're a good telecrafter, you can actually read the patch notes when new patch comes. You see which abilities are buffed, you see which stats are buffed, you see which abilities are nerfed. So you end up reading like two hours of patch
And suddenly you have an idea for a perfect hero that will be played a lot and that will be the next meta. What you do, you use these modifiers and these benefits to mint your new NFT, mint your hero and then offer it to the professional players for a higher price. Why? Because
First, let's say they are not forgers, they don't have these modifiers or desu-tities, so everyone has different goals. And if you're the theory crafter and you read the patch notes, you can always forge faster and cheaper and get the next meta hero. And if you're good enough and you're able to predict the meta,
you can actually make a good amount of income just by tiering crafting and offering the best combinations and the best heroes, the meta heroes to the public before everyone else. I just want to jump in here real quick because what's so cool about this right is like through these utility and
like what you're doing is you're creating a secondary marketplace essentially for behavior, for participation, you know, for an achievement in the game, right? And this is something that's really kind of only possible with Web 3 Gaming. And these are the kind of ideas and the kind of teams that are thinking
about the stuff that we get really, really excited about, right? People that live and breathe this stuff, right? The gaming is these guys' life, so you wouldn't believe the stuff they sacrificed to make this thing happen. Designing a well-balanced game is these guys' life, right? And so then you start layering in these systems that haven't existed before, right? And now you have something like
was a panel where one of our other games on the founder said gamers don't want speculators in their game right and what he meant by this was exactly what you're kind of describing that can be the pitfall which is where you know speculators are driving up the price of
awesome thing that just never gets used in the game right because it's sitting on a hardware wallet because it's so valuable that you know so few gamers actually get a chance to use it and then you know vice versa that you know that the speculators don't you know don't use the product there so I think it's interesting to
to separate the idea of these two NFTs, right, that there's some that are for people who are investing in the game in a financial sense, and then there's some for people that are using it to actually game. Do you think, have you seen this in other ecosystems, and do you think that will keep the price of
of actual the actual gaming and ft's lower and more attainable for the common gamer well i'll let me answer this but what i think is interesting about that is you'll hear that a lot right you'll hear uh you know we don't and this applies to uh tokens is applies to gaming is that you know we don't want people speculating on this we don't want investors we want
real members, we want real community, we want people really engaged. That's fine, you know, I would tend to agree with that. However, acknowledging the reality is I think equally as are more important. And so I think one better on that is like, let's acknowledge the existence of these two parties, how their motives and incentives mix. And let's create
a game out of that, right? That serves the goal we want, which is the player in this case. And, you know, I'm not sure where else this is happening. Me like you probably speak better to it, but I think, you know, I think we can do maybe a little better than that. At least right now, while acknowledging the reality of where this stuff is, where speculation absolutely exists, you know, everyone's here for their own reasons#
So let's play a game with that, right? I think it's more interesting. Yeah, so I can go on that. So what especially in games, this is so tricky because, wait, let's, I always go back and take Axiope, for example. Like what happened is
like everyone in the ecosystem was so hyped for like because they could earn let's say X amount of tokens for just clicking couple of buttons and that attracted speculators that just
put money in the whole ecosystem just because they could get a roe out of it and not because they are gamers, right? So I always say that that's super fine if someone wants to put money in BFG just because they would expect return of investment that's completely fine but
no one promises you return of investment or any sort of returns on your investment. So when we talk about NFT prices and speculators, what we did, we did something super cool and unique in BFG that no one else has currently.
I don't know if I'm a world to talk about it, but I'm gonna say it anyway. So first we have the genesis heroes which are limited to 7000. What they do is they have these perks beneficial for gamers, beneficial for stakers, investors and beneficial for people
people that want a theory craft. So this is the, this is why this is like the three types of people which are beneficial and then there's the fourth one that are not neither gamers, investors or any of them, they're just collectors. So they just want to have a unique legendary hero which is one of one, you know, and they just
keep it forever and their value gets up. So this is for people type of persons that want to hold Genesis heroes. Everyone else that just want to play competitively doesn't matter. They can just get a normal hero which will be way way cheaper than a Genesis hero.
When I say way way cheaper, I mean it and we have this algorithm in the game that we build especially to kind of make it hard for speculators to kind of drive the normal hero's price up how is because of the forging price.
Let's say the demand is there and people are just forging forging forging and speculators are forging thousands of heroes per day and the price for the force goes up because of the demand right that's natural But what we would do in that case we have an like AI software that kind of observes
serves the demand and the past weeks forges and the demand and the sales and the volume. Based on that, they adjust the price for new means on a like life. So if the demand is there, then the price for minting new heroes will go down.
why? To keep, so if the 4 goes up to like 20 dollars per hero, forging a new one would cost you like 2 dollars. So there's no point in buying the 20 dollars so the demand for the expensive ones will automatically stop and then it will be way better for you just to forging a new hero instead of buying
one for the marketplace. And then that way we want to kind of keep those four prices down for so everyone, so for everyone that want to join the game, he don't need to kind of spend a lot of money and consider that and invest in it. So you can just go
the market place buy a hero for 5 bucks and play the game. I mean there's always the free to play aspect as well so our game is completely free to play you don't even need to have an NFT to play. There's like always 10 heroes which you'll be for free and then if you like to expand if you like to grant
and get more MMR and get better run and get more competitive, get on the leaderboard, then you can forge your NFT, your other hero, right, or buy it from the market base. But just because of the speculators and what their power is and the demand they can drive, that's the algorithm we designed to kind of make
So the more demand there is, the forging prices would go down, basically. So maybe to incentivize people for it to forge instead of buying them. And that will naturally drop down the floor prices and then go back to normal. Yeah, yeah, I mean you have extra factors you have to consider.
just beyond game balancing, you have economy balancing, right? A little mini economy that you have to deal with. So it's interesting. It's a lot to juggle. We're coming up on our hour, so I do want to give people from the audience a chance to come up and ask questions of Avalanche about peak NFT marketplace that's launching next week about the
the battle for geostone mint that's happening next week. So if you would like to come up, please request. I do ask that you keep it on topic to talking about Avalanche, PKNFT or Battle for Geostone. This is not a shill zone right now. I will just kick you right back down if you attempt to shill. So let me start bringing some
Friends up here if they have questions. Let's see. Hooligan. Give you a second to click in. I know it can take a second. Hooligan, you have the mic for your question for Avalanche or PKNFT or Battle for Geostone.
Thanks for having me. Yeah, I got a quick question. I see the Char Avax. And you said that the marketplace is going to be dropping next week. Is it just exclusively an Avax marketplace? I kind of missed the first part of it, Sart.
Yeah, that's all right. Yeah, I mean, Avalanche Peak, we are avalanche through and through. You know, we've always been big supporters of this ecosystem. There is plenty of work to be done here and lots of exciting things happening. And so, you know, there's always this desire to kind of go other places and pick up other things.
But I think our strength is our focus and it's always served us really well and it's always helped us keep pace and be really helpful to teams here. I think that's the most important thing. It's by focusing here, we're of more use to teams here. So yes, it's it's avalanche focused specific both
and Avalon. Okay, so thank you. I appreciate that. Next question is, is it a one-of-one marketplace? Is it as many NFTs as you'd like to drop marketplace? Also, are there going to be options? Things like that. Yeah, good question. So,
The short answer there is we're open. Again, it would be hard to predict what teams are going to come up with and what teams are going to need. Instead of saying it will be this or it will always be that, our commitment here is to do the best thing for the value and the
community. You know, one of one thing I think that's maybe a little easier to say that I'd have a hard time kind of seeing that but who knows. In terms of auction types, yes, that is something that there will be some expanded options there as well. Like right now, the first
This is kind of like a batch mint, but there are other more interesting price discovery mechanisms around NFTs that are out there that we think are pretty cool. And we're going to deploy some of that very soon. And again, this is so teams have the option they can think more creatively about this stuff and explore what might work best for them.
Okay, my last question is I appreciate that answer. That was a great answer. I really got to I mean, that was perfect. I'm a music and FD artist. I've been dropping on the Vax and I was wondering is it music in FT friendly? Is it PFP? I mean, is it open for anything? Yeah, yeah, it's it's
It's open for anything and what I will say about it is this is if you've been here for like the conversation right? You know if you listen to me like talk about about what they're doing this is this is about New ideas and new things that are possible through through NFTs and so this I cannot pretend that this doesn't extend
to anything, right? And music is certainly in that realm as well. And so it really comes down to what the NFT does. It's placing this bigger system and how, and the value it can deliver to a holder. And so, you know, we're happy to talk with ID8 and think through this stuff with anyone.
Excellent questions, Morgan. Thank you so much. Let's all use that as a model for question asking. Next up on the mic, Omar, you have a question for Ivalanche or peak or Balfourgeostone? Yes, yes. Can you guys hit me properly? Yep. Perfect. Yeah, I've got a question specifically.
for PKNFT. I was wondering why they chose to use Avalanche as their go-to blockchain to deploy their marketplace on. Yeah, sure. I mean, so PKNFT is a sort of pathless idea of power by Avalanche, right? And so it's put on by the same team.
And we're injecting a lot of the similar ethos to it. And so, Avalanche, right, is always, again, been focused on the avalanche ecosystem. And now, having been here for a number of years, we understand it well. And because we understand it well, again, we think we can be more useful to the themes that we're launching.
And so the NFT space here is like, I mean, I think this Twitter space is a good testament to it. It's a lot. There's things happening. You know, the attendance here is good. There's creative ideas. And so there's plenty to keep us busy here, plenty of for us to work through. And so it really is just expanding on our
track record here, expanding on our experience here, and the belief in this technology is a whole which has been sort of a guiding thing since day one. I really believe that going other places and dipping into other things would really dilute our focus, and I don't think that's good for anyone.
And I'll also mention the tech is great because I have to by contractually and my boss is in the audience as well Well, that's I mean that's that's why that's why we're here. I mean we like to think that we saw something about this early on
that was worth a big bet in terms of our lives and our time. You know, that's not a small commitment, you know, years of your life. And you're coming out of the summit, right? Like, it just reinforced that. Like, this is a technically sound L1.
it's such a hard thing to achieve and I think it's missed and understandably but who is bullish as ever on where this thing is going and we have a lot of stuff planned around subnets and just trying to keep up with the technology and continuing to build on
opportunities and again this lots of work to be done. Indeed well said thank you okay Omar thank you great question I'm that you are up do you have a question for have a launch peak that'll produce stone
Or you just up here to try to farm followers.
two seconds to speak. All right, kicking you back down. All right, if anybody else has any questions, please feel free to request and come on up. Appreciate the questions we've had so far. While we're waiting for any last questions, because we have hit the hour point, do you guys want to tell us about the mint on
Monday, what details can you give us? Price, what time does it launch specifically and reiterate how many there are? Yeah, sure. I think, Melee, Melee, do you want to take this? I can take it. Yeah, sure. So it's a thousand.
heroes for our first mint, it's gonna be 5pm at CET time and like the the thing about this mint is to kind of you know we have a special sale for example for the gold takers for
for A1 and then we have a regular sale for the public so the price point is 9 A1 for the goldsacres and then we have 2 prices for the public round so that's so the first 50% the first 50% of the NFTs and heroes are going to be priced at 10 A1 and then the second
how would be priced at 11 a.v. And yeah, so I want to you know just kind of mention and to remind about the the utilities again. So what do you get with holding a chances hero first you become like you become one of one here holder
because all of these 7000 heroes are very unique. So there's no single copy out of these heroes, the Jansis heroes. So if you own Jansis hero, you own one of one. It may not be legendary or epic, it may be common, but it's still one of one. So there
will never be two of the same heroes that are Genesis. That's basically our number of combinations possible in game is over 3 million combinations so all these 7000 heroes are basically different and they are one of ones and other than that with average
You get a skin with your hero depending on the reality you get. So there is like 1% chance to get legendary, there's like 5% chance to get epic and then there's like 60-70% to get common and then the rest is for the rare ones. And then based on which reality you get,
you get skin for that class as well. So if you have like you mean 20 NFTs then for each one of them you get you get 20 skins based on the rarity and then you can trade these skins again in the market taste etc etc. That's the first utility then there's the staking option you can stake up to five of
50,000 pfg inside one genesis hero that's what's in something really interesting and how the staking works is not based on like tin air or you know or just some fun with pfg so first yeah we have a promotion of period we allocated 10 million pfg for the stakers
for the first year and after that we would additionally refuel this treasury based on how much revenue we make in BFG. So the whole APY will be determined by how much revenue we make and how much are we selling from our cosmetics, from our eSports tournaments, from our battle passes, etc.
And then there's the two different utilities which is cheaper for just in the game and faster for just in the game that we talked about the theory crafters and then for each 10 gents is here in your wallet you get a special modifier. So on our website there are all on the minting section there are all the modifiers explained exactly
exactly what they do and everyone can like educate and see which modifier like suits them or if the genesis here are suiting them. But yeah overall I think it's like it gives great utility to be and it gives you the opportunity to be part of this
this project and they are like designing in a way that if the project is doing well your NFT value will be well as well because of the revenue sharing mechanism. So the more the more tokens people spend in game the more bigger APY you will get and it's limited to only seven
1000 heroes there cannot be you know more heroes so you cannot take bfg without a genesis hero and Another really cool way that we did is if you're someone that has a hero but does not own bfg you can actually decide to delegate your hero
So you're basically putting your hero on open and people can stake BFG inside your hero up to 50,000 BFG per hero and then for people that own BFG like a hundred BFG or 200 BFG so they're still able to stake they can basically choose to stake their BFG in some other
that is delegating their hero and then they will agree on the share from the API basically. So it's again connecting those that are owning Genesis heroes with people that are owning BFG. And there's everything for everyone. That's it's a lot. I'm getting nervous to read the white paper. I feel like it's I'm gonna have to say
settle in deep, deep into the couch and make it a whole afternoon. We're over time. Do you guys have a couple more minutes to answer questions? I have two more requesters than I'm going to cut it off after that if you're able to stick around. Yeah, sure, sure. Okay, great. So next up is Jerezie. Jerezie Media. Did you guys have a question?
Oh, yeah, yeah. No, liquid sand, but then good day. Can everybody hear me?
Yes, go ahead. Okay, good day everybody. Actually, I want to commend you guys, actually, for the good work you are doing on Avalanche Trust Meet. It's an innovation that everybody wants to really see, you know? The app basically
is not that blockchain but then you see good project with massive utility like I stated earlier trust me I was trying to pay some things about them. The utility was it was brainposting it's just it's
actually love it. The states in the utility is just it's and from what's the state data I could see that the project is actually a long-term project. It's actually a long-term project and it's long-term project everybody is actually willing to
I just saw those last piece.
it can be very entertaining and dedicating a lot of these together. But I want to ask the question. I was going to pick NFC like it just met 3% and the third one I saw 10 of wax to mint. Is that correct?
Yeah, I mean, me like just the sales structures slightly more like complex than that, but generally speaking, yeah, you should you'll have an opportunity to mint at 10 a.m. X. Then
That's a lot. But then, okay, it's fine. So I'll be I'll be looking forward for launch anyways. I'll be looking forward for launch. You got that in very well. Well, don't I keep it up. Yeah. Thank you. Awesome. Yeah. Well, thank you. Thanks. Thanks for that. And I just want to say, well, one, you know, I appreciate you just taking
the time to say, "Hey, you appreciate it. That is obviously very welcome and we do appreciate that." As far as the cost and price goes, I would just encourage you to either relist into this space, come into the Avalon Chat or the Battle of Free Joesle Chat and understand if you're interested in the game.
The value and the flexibility that this might afford you by owning one right so I would just kind of leave it at that And and I think to re-emphasize with me less that earlier that you know there will be opportunities to enter at a lower price point and it is free to play and there's always ten free heroes so you know
get in there and play the game first and make your decision there after I think. I guess I'm not able to hear the host. So if you're speaking to me, I can hear Mark so you can tell me if there's any question for me. Okay, perfect. Well then I will ask the last
speaker last question, King Solomon, you have the honor of the final question of the spaces. Oh yeah, I mean not so much individually like project wise, but you know seeing these spaces that you guys are hosting through art on avalanche as well as able launch and aspects like that, you know more so of kind of
of a connection aspect, like would love to bring you guys into some cross-chain spaces across multiple ecosystems for all the NST artists on Avalanche that might not have outreach into other ecosystems like HBAR or the XRPL or Casper or any of these other things like
I would love to get in contact with you guys. I think these spaces are inherently important. I think a lot of the aspects of building out Web 3 and this path work of growth makes sense through making ourselves a little bit uncomfortable and getting into discussions across different ecosystems.
great spaces. I don't have questions for the project individually, but I would love to bring you guys and projects individually on to more crocheting spaces if you guys are ever interested in that. Absolutely. Our DMs are open, so please reach out there and we can figure that out. Thanks for coming up.
I will be DMing you as well as Avalon as well. Perfect. I think that wraps it up for questions. We're going to put a pin in there for today. Mark, do you want to give us the last final summary
of everything we need to know for Monday. Yeah, for sure. Well, thanks a lot, guys, for coming here. This was great. And I think the space was a really, really good representation of the ideas at play here. And that's really what we're trying to focus on is good new ideas. And we don't know which ones are going to work or which ones are going to work.
ultimately be important, but we're here to support them. So as far as the mint goes, the best thing to do is we have a post on our blog. It's the 22nd. All of the details are in there. So go check it out and I'll also just end with, if anyone is interested in, if you have
a project or you're a team or you're a person, you know, we spend a lot of time like thinking through these ideas, you know, this takes a lot of people, right? And so we're more than happy to, it's a big part of the process. We're more than happy to sit down and ideate and see what makes sense and see where the potential is.
If anyone's interested in doing that, you can always email us, you can come into the telegram, you can get connected with the team there, Twitter, whatever, or around, we're available. It's through you guys that we're even here today. We're always going to hold that very, very true. >> Excellent. What's the website for peak?
it's peak.avalonch.app. Excellent. And it's also in the bio for peak NFT. So if you're looking for it, give them a follow and check out their bio. Thank you, everybody, for joining us. Thank you, Mark. Thank you, Mela. Thank you to our wonderful question asked
Hooligan, Omar, Jerezi, King Solomon. You guys made this space worthwhile. Really appreciate everybody coming out and we'll catch you all in the next one. Yeah, thank you. This was great. Thank you. Thanks.

FAQ on Utility NFT Marketplace @Peek_NFT & @AvalaunchApp | Twitter Space Recording

What is Avalanche?
Avalanche is a launchpad built solely for the AVAX mainnet, focused on helping new projects build, launch, and succeed in the cryptocurrency ecosystem.
How long has Avalanche been active?
Avalanche has been active for over two years, since December 2020.
What types of projects has Avalanche launched?
Avalanche has launched a variety of projects, including gaming, DeFi, infrastructure, and more.
What is the guiding principle behind Avalanche?
The guiding principle behind Avalanche is to do things in the right way, helping teams thoroughly through the launch process and contributing to their growth and success even after launch.
What is Peak NFT?
Peak NFT is a platform for the community built on the Avalanche platform, with ties to the Avalanche ecosystem.
Was there a public round for Peak NFT?
There was no token associated with Peak NFT, and the launch was a surprise event with teaser announcements beforehand.
What types of projects has Avalanche been collaborating with recently?
Recent projects launched through Avalanche have included gaming projects like Krabata and infrastructure projects like Gogopool.
What is the goal of Avalanche's launchpad launch process?
The goal of Avalanche's launchpad launch process is to help new projects grow and succeed in the crypto ecosystem, with a focus on long-term collaboration and support beyond the initial launch.
What types of support does Avalanche provide to projects beyond the initial launch?
Avalanche provides ongoing collaboration and support to projects beyond the initial launch, helping with pre- and post-launch needs and contributing to their growth and success.
What is the overlap between Avalanche and Peak NFT?
The overlap between Avalanche and Peak NFT is based on shared values and thinking in the cryptocurrency ecosystem, including a focus on collaboration and supporting projects through growth and success.