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Vibe Marketing in Web3 Gaming
Recorded: May 21, 2025 Duration: 0:56:10Space Recording
Short Summary
In a recent discussion, industry leaders explored the rising trend of vibe marketing in Web3 Gaming, highlighting innovative project launches like Ancient8's Ethereum gaming layer 2 and Soulbound's Next Generation Television. The conversation also emphasized the growth of Best Wallet as the fastest growing wallet of 2025, alongside the integration of AI in marketing strategies, showcasing a dynamic shift in the crypto landscape.
Full Transcription
Thank you. Music Thank you. Thank you. Thank you. Music Thank you. all right gmgm web3 family welcome to X Spaces, another week of gaming on the edge.
Appreciate you guys coming through for another week.
Today we are going to be chatting about vibe marketing in Web3 Gaming.
So we actually, a few weeks back, talked about vibe coding on this space, which was, I would say, probably one of my favorite spaces that we've had in quite a while where we were really jamming around some ideas around implementing Vibe coding
in our companies and in our teams and even in our communities here in Web3.
But now we're going to talk about Vibe marketing because there's a whole other side to these
type of AI automation tools that can really support teams in how they go to market and even how they
incorporate bringing their communities into the marketing side of what they're doing.
We did publish this space a little bit late this week on Xcoho, so we actually just have
two other panelists joining us today, which I'm actually pretty excited about because normally we
have such a full panel that it's really hard to
hear from people sometimes more than even one question. So I really look forward to being able
to get a little bit deeper with you guys on today's chat. And also feel free anybody down
in the crowd that is interested in this topic, if you guys want to jump on up, usually we don't have
space to do so, but this week we do. So if you want to request to pop on up and join the chat, you're more than welcome to do so. All right. Just a quick intro
from my side. I'm Justin, AKA Justin the Mind here on X. As some of you may know me, I am part
of the business development team here at Ancient8 and also working with the community team as well.
A brief intro about ancient
eight we're building an ethereum gaming layer 2 which is designed for on-chain gaming and
tradable consumer dApps which is built on the optimism super chain our ecosystem includes
products like space 3.gg which is one of the top game publishing platforms in the space
as well as our creator dao ancient 8 and our ancient community. So I think a lot of you guys know us.
We've been connected here for some time.
So I always appreciate you guys coming back and joining us for this space.
Without any further ado, let's get some intros from our two panelists joining us today.
We got first my man from Earth from Another Sun, my brother Shiv.
How are you doing this morning, sir? GM.
GM, GM, brother. How's it going?
Pleasure to be up here. My name
is Shiv. I am head of business development at EFAS, or Earth from Another Sun. We are a base
building FPS game with roguelite elements where you can command your own totalitarian state
in humanity's darkest hour. That being said, I think vibebe marketing, Vibe coding, all this is very important at the end of the day as technologically Web3 is pretty oversaturated or at least the metas cycle to cycle are.
What I mean by that is there's always going to be the next big thing and there's always going to be those technologies which everyone is trying to compute towards. So Vibe Marketing gives you a new domain to really shine out on,
really to branch out, build your own community,
and do it in a smooth way.
So excited to get into this conversation.
Absolutely.
Can't wait to hear a little bit more from your side, Shiv,
on how you guys are implementing that over at eFast.
Next, we'll swing it over to BestWallet.
Who do we have joining us this morning?
GM. GM? Sorry, pardon me. GM, we'll swing it over to Best Wallet. Who do we have joining us this morning? GM.
GM. Sorry, pardon me. GM. GM, Justin. How you doing? I'm F, a community manager at Best Wallet,
and we are just a decentralized wallet. We're constantly adapting and adding new chains. As I think I mentioned before, we are currently numerically the fastest growing wallet
of 2025. So yeah, as always, I'm here to connect, network. I think Vibe Marketing kind of screamed
out to me. It's going to be interesting to see what the real definition of it is, because I think
tools and AI integration and marketing has been there probably before ChatGBT really took off.
So it has been integral to it. So yeah, excited to talk about it. And thank you for having me.
Yeah, for sure. I appreciate you joining back. I actually think you were on that talk
when we chatted about Vibe Coding as well. You were also on that panel. So great to have you
back for this one. So with Shiv. So we got the boys back in town for vibe coding as well. You were also on that panel. So great to have you back for this one.
So with Shiv.
So we got the boys back in town for this combo as well.
Next, let's swing it over.
I saw just joining us a moment ago, Soulbound.
GM, who do we have joining us today?
Hello, hello.
This is Mark Shullo, head of spaces here at Soulbound.
What's up, Justin?
Super happy to be here, guys.
Quick introduction.
We are Next Generation Television.
We're bringing you Streamify, Gambify,
Agentify, all kinds of FIs,
and all the beautiful stuff.
We just released our mobile Telegram app,
so we're really excited about that.
Doing a lot of cool stuff.
We've got our TG coming up very soon as well, but, uh, yeah, super happy to be here, man. Thanks for
having us. Yeah. Thank you for swinging in brother. We got a light panel today, so I'm
going to get to talk. I'm going to get to talk to you guys directly a lot here, which I'm stoked
about. Um, yeah. Speaking of five, I did see that we had Cookie just dropped today. And speaking of
InfoFi, man, it really does seem like it's taking off to the next level here. We now have a few
different platforms that are really giving creators the opportunity to really tap into
their audiences and have an opportunity to really expand and do content creation,
quote unquote, on chain in some form or of the matter.
So really exciting times for all the different FIs, but definitely InfoFi being one of them.
Yeah, man. So can't wait to hear your takes as well. See kind of how you guys are implementing
any kind of vibe marketing into what you're doing on your side over at Soulbound or even
in your own personal brand. So yeah, let's go ahead and just jump right into it,
boys. We've got a couple of questions loaded up and I'm sure we'll stray off into a couple
directions here. But the first one I want to ask you guys is how do you guys see like Vibe Marketing
having the potential to allow teams to automate marketing workflows that kind of help teams
potentially scale either leaner or be able to
optimize teams that they have to maybe do, you know, 2x productivity, you know, maybe even higher
than that. Do you guys have anything implemented today that's helping you guys to do that? Or do
you guys have plans to do so? Would love to kind of hear how you guys are approaching this. You can kick us off first, Shiv. Sure. So I really like Vive Marketing for the reasons I mentioned initially. And I think
it's no longer just about the aesthetics, the mimetic edge and that stuff anymore, because
it's really becoming this strategic layer that can drive internal and in
some ways external efficiency and automation if done right. And I think if you just start with
looking at narrative alignment, almost converting into less micromanagement, you're going to realize
that when your whole team is on a certain mission, is trying to get a certain mood, a certain tone
across, the internal friction becomes much, much lesser. And I think everyone from devs, designers,
community managers end up having a much faster and more optimized workflow. I also think
a simple example of vibe marketing is if you say take content templates and you're templatizing
recurring formats be it relevant to your game's lore be it bander threads be it memes whatever it
is but that playbook if you can just semi-automate that in the right way it's basically kind of a
plug-and-play marketing at scale. And I think it's also the thing
about wide marketing, which is so cool, is if you have a great product, you're going to attract
people, but there's a cap to how many product X can attract, because there may not be more than
that X number of users for that given product. Whereas if you look at community and if you look
at a strong wideeted community as them just
being agents of creating content for you, think of that as free labor, basically decentralized
shilling, and better reach. So it's definitely very, very strong just on the surface levels.
And then getting a bit more technical, I do see already today with a lot of projects,
and I think this is only going to increase, that if you vibe market into agents that can
generate on-brand responses, be it copy for posts, for memes, be it for lore, be it for
just speaking and interacting with community members, that ends up freeing up humans for much higher order tasks, which usually
they wouldn't be needed for. And it also creates this vibe that's always there. I mean, a small
example is in one of our recent Discord events we did, we had got something called the State's
Agent, which was just like trained to speak like our games messaging, very totalitarian vibes. And it was just very cool.
I'm not saying small changes like this will change the trajectory of your project,
but on some scale, if done right over and over again, vibe marketing can just function as this
sort of operational glue, which will allow not only your team to move faster and automate these creative tasks, but also
activate your community members as a strong extension of the core team. And it's to the
point where your community members should be speaking in terms of your lore, your storytelling,
your vibe without even consciously knowing it. And if done right, it can almost be a productivity hack.
If done right, it can almost be a productivity hack.
Yeah, absolutely.
I think you tapped into a couple kind of core parts there.
But I think something that is really super powerful is, you know, the amount of energy that it takes to kind of tap into the creativity that really makes marketing magical in the ways that it's, I would say, some of the best marketing is.
marketing magical in the ways that it's, I would say some of the best marketing is,
is something that's really difficult to tap into, even if you have very skillful teams,
you know, because it's, as we all know, marketing is more than just, you know,
spreadsheets and budgets. There's a little bit of magic and storytelling. And those kind of things
are really difficult to do. And the people that do them really well are often very expensive to have
on teams, you know, so the ability to kind of pass some of
this off now to, you know, different tools that have the ability to kind of, you know, take the
thesis of what you're looking to do with your marketing message, and kind of take away some of
that limitation of creativity that's needed and kind of jumpstart that for Teams is just super,
super powerful. And then of course, obviously obviously kind of bleeding into the community, giving the community that opportunity to kind of tap into that creative
side as well, is also kind of giving them another way to play and engage with the project, which is,
as we know, so important as well, in terms of really kind of, you know, keeping more consistency
around the engagement around the project. So really love to
see how these tools are just kind of making that process easier and easier. And I think, like you
said, as teams kind of, you know, do this more and more often, it's kind of only going to get
easier to do and also, I think, more powerful in a lot of different ways. So it should be really
interesting to see how teams continue to kind of leverage that. I did want to give a quick hello to our brother, King Snooch, who just joined us up on stage real quick.
Snooch, you want to give us a quick intro before we pass it over for the next topic here?
Oh, yeah, brother. Good to be here. I'm King Snooch.
Always great to have you, sir. I like you keeping it nice and short like the hairstyle today. I like that. All right.
Yeah, so great to be here. Honestly, this topic is fire. And I saw my man Marcello up here. I heard your voice and I was like, oh yeah, this is going to be a good one. Definitely, definitely want to talk more about vibe marketing, but go ahead, go into the next question.
ahead, go into the next question. Let's do it, man. I know my brother, Snooch,
he's definitely got some, he's going to have some gems of some vibe marketing platforms that he's
got some alpha on, I'm sure. I'm going to pass it over to Effa on this one and kind of hear how you
guys are utilizing vibe marketing within BestWallet. Hey, hey, hey, what's up, man? I mean,
what I wanted to speak on first was, I think, fine marketing. And I think what goes hand in hand with that is obviously AI.
I read somewhere that in 10 years, I think they said 50% of jobs will be taken by AI,
which, you know, you could look at as quite scary,
or you could look at as I'm going to be the person who is going to be maintaining and utilizing the AI. So in my
opinion, when I look at that, it just shows the capacity of what AI is going to be able to do.
So things like graphic generation, before I used to have to ask a graphic designer,
try and describe it, go back and forth. I was pretty much given the graphic designer prompts and it would take ages for them
to get what I need. Whereas now, a lot of these AIs, ChatGBTs, Grok, they can instantly just kind
of energize and bring life to an idea. And you can sit there in 10 minutes and create something
that would have taken you a few days before. So I personally believe that, you know, utilizing these tools is going to be
key for any emerging business, Web3 and not Web3, but specifically in Web3, where I feel like
creativity and degeneracy go hand in hand. People want to kind of understand kind of the narrative,
the lore that you're building. and if you can get that pinned
down from what maybe one designer you can pass that out to a whole group of people and they can
have fun and play around with those ideas and kind of just expand it so there's that element
and then there's also an element which is kind of not marketing it's more kind of community but
you know with AI's advancement we have a bot in our server.
I think it's called Plunobot, which is just really rapidly and really rapidly answering questions.
And when it answers these questions, it's answering it better than I would answer it.
I'm learning from the bot. I'm like, fuck, who's the human here? Like, I think we're in a position where if you are someone who learns to,
who wants to advance themselves and take advantage of the emerging tech,
you and whatever you're building and the company that you keep
will continue to progress.
And that is going to be the beauty of everything to do with by marketing,
AI, the tech that's going to differentiate someone who's
stuck, I don't know, in 2015 and someone who's raring to go in 2025. So yeah, that's my take on
it. Yeah, man, it's so funny that you mentioned, you know, kind of the ability of some of these
bots or agents, if you want to call them that, having the ability to almost understand our
products at a higher level than us, or even give us new ideas and new perspectives of ways to
talk about the product that we may have not even thought about, which I have found so intriguing.
One of my personal favorite things that I know we'll dive a little deeper into like what exact
tools each of us has maybe stumbled upon that we find to be really helpful.
But it's been really mind-blowing to me of like the ability of some of these tools to actually be able to surf websites in real time and like search feeds in real time and have kind of a
touch point on like what's trending and what's going on in the space for obvious reasons. A lot
of us here are more focused and dialed in on like what's happening on in the space for obvious reasons. A lot of us here are more focused and dialed in
on like what's happening on the Twitter timeline. Like the current tool that I'm using has the
ability to like see what's trending on Twitter. So when I talk to it about possible campaign ideas,
I can literally ask it to include things that are kind of hot right now, trending in the timeline
to be inclusive into the touch points of the campaign, which is just like
insane to think about how much easier it is to kind of stay on top of not just high level
marketing, but relevancy in the marketing as well, which obviously people really do
kind of gravitate towards when you're speaking about things that are kind of front of mind,
we all think about mindshare now as being probably top priority when it comes to standing out in the marketing space. So yeah,
pretty incredible kind of what we can tap into through these different toolings. And it's only
going to get more powerful as time goes here. But I want to now pass it over to my brother,
Marcello, and kind of hear what you guys are cooking up on the Soulbound side, or even with
your personal brand, because I know you're doing a whole lot there as well. How are you
kind of tapped into Vibe Marketing right now, brother? Yeah, for sure. I'm still trying to
dabble with it myself on a personal branding note, trying to keep up with all this AI stuff going on,
but definitely got to stick with the times, man. Got to innovate and see what's going on. definitely uh gotta stick with the times man gotta gotta innovate right and see what's
going on so on my end i'm trying to figure out you know different ai tools that would help me on my
on my end i know that recently with uh with latest chat gbt update i i don't need a graphic
designer anymore so my graphic designer has been chat gbt which honestly has been um
incredible like i'm gonna lie um it's pretty impressive what you could do a bit of trial
and error obviously it's not perfect but let's like i i've i've commissioned designers before
and some of them cost like you know for a really designer, it'll charge you over 100 USD. And here I am like pumping out graphics within a few prompts.
So it's really amazing because it really enables you to scale as an individual.
I don't know.
I'm self-funded.
I don't have as much resources to dump into my personal brand.
But, hey, if I could outsource AI to create designs for me when I would maybe
just pay somebody to do it that's that's incredible right so that's what's really cool I think on my
end personally speaking I think you know on the soulbound front as well when it comes to marketing
it's great for I haven't been handling the marketing stuff on that side I'm just doing
the spaces but
i know that for sure when it comes to these tools just being able to do market research
being able to you know be up to date when help you with you know creating social media copy i
mentioned the designs already with graphic design i think is really great i think there's a lot of
different stuff and then uh on a different front,
I want to kind of take the whole AI agent to a different level.
It is something we're going to be introducing on our streaming platform
for those that do end up purchasing one of our TV nodes,
which power our decentralized network.
We're also going to be giving our users or holders, AI agents, which isn't necessarily
the side of like vibe marketing, but on, on one front, it kind of is where as a, as a
broadcaster, as a streamer, I'll be able to co-host with an AI agent.
I'll be able to have commentary from an AI agent.
So as a, as a content creator, folks are able to really tap in deeper on their content
creation arc, use an AI agent to maybe even amplify some of the content, add an extra level
to it, if anything. So I think this is going to help a lot of content creators too when it comes
to content creation, their own kind of vibe marketing, if you want to say. But I think that there's a lot
of interesting stuff when it does come to the whole AI agent conversation. But yeah, man,
those are some thoughts on my end. Yeah, absolutely, man. No, I would definitely say
that the AI agents also tie into it very much so, especially when we're talking Soulbound,
where you guys are doing things relative to live video, you know, that content is then going to be repurposed across different mediums
for marketing as well.
And you'll be able to kind of more easily be able to do that and be able to tap into
even new variations of content when including these AI agents, which I think is pretty,
pretty freaking fascinating.
I even use a tool called
Opus Clips. I'm sure a lot of you guys have heard of that one. It's not that new, but it kind of
just quickly snips up long form videos into short form content. So if you have something like an
agent that's helping you to produce more content at scale, and then using another tool like Opus
Clips to chop that up and then get it out onto the timeline, you're talking about, you know, kind of maximizing that content to a point that
probably would have been hard to do so unless you have like your own private editor.
And like you said, these things kind of rack up in terms of cost.
If you really want to do them at a high level, you know, previously just even a few months
or a few years ago, now it's really starting to become so scalable where even a
single creator can operate like they have an entire team behind them, which is really exciting
from the content creator standpoint. I would love to know how my man Snooch here is kind of tapped
in with any of these Vibe marketing tools. How are you using it in your own brand or in the
companies that you're working with Snooch? So one of the things, and it's not really AI or anything like that,
but I just kind of wanted to bring it up because for me,
it's what really drives home the vibe marketing,
making you feel emotions when you're looking at a product
rather than looking at something, absorbing knowledge,
and then trying to make decisions.
If you can make somebody feel an actual emotion when they're doing something,
that I think, because you make decisions. If you can make somebody feel an actual emotion when they're doing something, that I think,
because you make decisions based on emotions
before you do facts, right?
Like if you feel something,
then you're going to decide faster
than if you're processing like the facts and stuff, right?
And I think back to,
maybe I could throw it to,
I don't know if you were there this year,
but like yourself and Marcello
going to GDC at the Wolves Den, right?
The vibe that you felt when you were actually playing a game at the house versus, you know, reading about it online.
That vibe that you get, that feeling and the emotions you get playing a video game on a cool TV, like on a cool PC setup, you know, with all your friends around you, everybody's
hooting and hollering, people are drinking, they're having fun. That vibe that you feel at that moment
is way better than any kind of marketing you get, you can, you can put out there.
We did the same thing with Ascent Rivals at the house in GDC. I mean, Marcello was there.
You could feel the vibe, you could feel the energy. And feel the energy and that type of marketing i think is
is what's gonna be a little bit more effective than the typical marketing that you're seeing and
not that i'm like here to shill this or anything but at genzio we're going to be putting together
these content houses just like that they're going to be like a media slash content house at Rare Evo and PAX West
coming up in August. And it gives games an opportunity to have that moment, have that
emotional attachment to gamers that really locks them in, gets them hyped about something,
gets them excited about it, then gets them so excited that they want to tell their friends
about it and get their friends playing the games too i think i think that right there is going to be i not that i'm like
trying to toot my own horn but i'm trying to make this the bridge between web 3 games and web 2 games
i mean going to pax west that's a traditional gaming conference it's not a web 3 gaming conference
but there's going to be a ton of gamers there and when we we throw an amazing party at a big ass 3,700 square foot house
with a private bar and pool table and everything with these 20 gaming setups with all top of the
line equipment, and we have all these content creators there coming to play games and we show
them cool Web3 games and they get excited and they feel that energy, that's much better than them reading
about a post and instantly seeing Web3 and be like, oh, no, it's crypto.
I don't want nothing to do with it.
If they feel that IRL moment and that energy and that emotion, I think it's going to hit
a whole lot better than any other marketing there is.
I love that.
So King Snooch brought us back to off the AI topic and into the real vibes of
vibe marketing, more of the old school human touch rather than the automated touch. So I
love that you kind of got onto that point there because- I think GDC, the Wolves game,
not this past year, but the year before was the first time I met you, right?
In person, yes. Yeah.
Yeah. And what was your vibe at that place? The first Wolves Den I met you at,
what was your vibe? How did you feel there?
Oh, yeah. That 100% was unlike any event I've ever been to. It's for the first time where I
really felt like connected to this industry in a way that previously it was just kind of felt like
a job. When I went to GDC, it felt like a family. 100%. That's the emotion and the vibe. It's the
vibe marketing. That's the emotion that you felt there. And I don't know. I feel like that's way
more effective than seeing a video or reading a post. I honestly feel like that IRL event is the key.
That's the keys to the kingdom.
Love that, man.
Couldn't agree more.
I think that the human touch, as we kind of move into this more and more automated world,
I think everybody agrees that the human touch is going to become even that much more special
and really give, you know, a feeling to a brand that people will
really kind of be, will kind of gravitate towards, you know, so that's, that's really exciting.
The funny thing about vibe marketing is it's kind of a new term. So just to kind of like ping you
in on this news, because I'm not sure if you've heard the term before, or maybe if you understood
it from that standpoint, but there's this kind of new term around vibe coding,
which is essentially software that gives people that don't have coding knowledge, like myself,
the ability to code using AI tooling that kind of has this kind of drag and drop ability or kind of
like text to create ability, where the average person that's not a coder will have the ability
to code now using these tools. They were calling that, or they are person that's not a coder will have the ability to code now using
these tools. They were calling that, or they are calling that vibe coding. Vibe marketing is kind
of the same idea, but just with marketing. So people that may not necessarily have marketing
background, there are now these new tools that if they have the ability to kind of just, you know,
write out what their kind of end goal is for a campaign or something like that, these tools have the ability to kind of really create that whole game plan for you in a way that
you probably needed an entire team previously to be able to, you know, kind of tap into or
being able to have the type of tools to create visual arts and visual graphics as we were just chatting about a minute ago with Marcello,
giving the average Joe like us the ability to be able to kind of tap into being able to do the
creative side because we have these tools on our hands now. So that's the whole idea around
vibe marketing. But I love that you brought it back to real, real vibes in the human sense.
So that's a lot of fun, man.
I did want to kind of tap into your guys' brains and kind of find out what tools are you guys using.
Feel free to shill anything out there that you feel is pretty quality in the space that has helped you guys to create anything with your vibe marketing.
I'd probably like to swing it back over to Shiv, see if Shiv's got any output for us for some tools.
Yeah. I'd probably like to swing it back over to Shiv, see if Shiv's got any output for us for some tools. Oh, Shiv just dropped off.
I'm not sure if we lost him here.
So we'll see if Shiv pops back on.
If not, anybody else got any tools that you guys are currently using right now that you're big fans of?
Anything that's made life easier for you
with the Vibe marketing?
If not, I can kick off here.
What do you got for us, Effa?
I was just going to say
there's this one tool I'm not currently using.
It's called Vimeo, I think,
but it's super helpful for like um creating different types
of videos obviously ai integrated videos subtitles pretty much everything within your video needs
vimeo is really really helpful for so that's just one tool that i have used in the past it's been
crazy helpful yeah i'm actually familiar with Vimeo.
I haven't used it in a while. So they have added some kind of AI integrations into it, I guess.
Is that fair to say? Yeah, exactly. So obviously, a lot of the, you know, editing and like,
you know, take, for instance, taking out the gaps and adding subtitles. I think
you can even add like a AI presenter now in some videos. So there's so much that can be done there.
If anything, I'm still learning all the exact things they do, but yeah, it is a top class tool.
Yeah, that's fantastic, man. I remember Vimeo, the last time I've utilized it is as kind of like a video hosting type
of site.
So like once a video is created, you can kind of host it there and kind of link back to
it and make it easy to find as kind of like an alternative to, you know, hosting your
video on like YouTube per se.
So that's really interesting to hear that they've kind of dabbled now into the AI side
of things to make the editing process even easier.
So that it makes total sense though, right?
Because then if people can produce videos even easier, then they can host the videos on the platform right after they produce them.
So it makes total sense for their business model.
So that's pretty fascinating.
I'll have to check them out again and see what they've cooked up since back when I last used it.
I'll throw one tool out there that I'm currently using. It's called Manus, M-A-N-U-S, Manus.im. The reason I
like this tool a lot, I'm still a user of ChatGPT and all those other standard AI tools that I think
a lot of people know. The reason I like this one is that it has the ability to browse websites.
a lot of people know. The reason I like this one is that it has the ability to browse websites.
So as I kind of alluded to earlier, if there's certain campaigns that I want some ideas around,
but I want them to be more tapped into what's trending on, let's say, X, I can actually tell
Manus, hey, this is the idea I have. Take a look at what's trending in crypto Twitter on X today and kind of tie in some of the
themes of the most trending news into my idea for this post if I want to go that direction.
And I can actually see it browsing X and like browsing different creators. I can even link the exact creators whose page I wanted to browse.
And it has the ability to actually read their timelines.
And then integrate in real time kind of campaigns or ideas around things that are just like happening in the right now.
Which I think is super powerful.
I haven't found a way to really do that yet with ChatGPT or certain other platforms.
So I have found Manus to be quite helpful.
Yeah, King Snooch, what do you got for us?
Yeah, I'm sorry to everybody who's listening to this and they will lose hours of their life because of it.
But if you go check out Suno, S--n-o um it's basically you you can make
your own songs uh the thing is it it will eat some time i will guarantee you you will have so much
fun with it that hours will go by and you won't realize that you are now like three days later
but uh suno you can basically prompt it with everything you want it to do and what kind of music and everything.
And it creates AI songs for you.
So, like, for example, if Agent 8 wanted to put out an advertisement about, you know, their guild or like for an upcoming tournament or something like that, they could create a theme song that was like an entrance and put like Justin's name in it, put Nick's name in it, like put all these different things.
And it creates songs that literally sound like they were created by pros to the point where like I made a song for my,
like when I came back from vacation after,
after finding this,
I made a song just,
I don't know.
I spent probably like 15 minutes typing up a prompt for my wife about like
her animal rescue.
She does and how,
how sweet she is and it
was like a country song and she's listening to it and like she's bopping her head and she's like i
like this and then like three quarters of the way through she goes wait a minute did you write this
for me this sounds like me and she didn't even realize that it was ai generated it's that good
so i think that could be something wait wait wait a second snooch did you just did you just invent
vibe rizzing i think you invented a new category bro vibe rizzing okay that yeah i could chill with
that but like that could be utilized for you know vibe marketing as well you know where you
you're trying to make like this cool connection with with the people that you're trying to reach
and again it comes down to that emotion
right you want to you want to trigger an emotion for them and you know it kind of ties in a little
bit like the vibe coding with it as well where you can just kind of prompt it whatever you want
and then it's going to create it for you and it i gotta say i'm pretty damn impressed with suno
they do a really good job that's a That's a gem right there.
I've actually played a bit with Suno as well.
And I can 100% say King Snooch is right, man.
That thing sucked away three hours of my life before I knew it.
It's extremely addicting because once you play around with one genre, you're like, wait a second.
I wonder what I could do with this genre or this genre.
It's a ton of fun.
But that's 100% snoocha a vibe marketing
tool 100% especially in this world where we're in such like a memetic type of space where anything
that you can make that's funny and catchy has the ability to create some new awareness is super
super powerful so I see a lot of communities kind of tapping into AI music as a way of just, you know, kind of tapping more into
fun community activations and ways to, you know, kind of tap into the branding of different
projects. So I love that one as a tool. That's, that's a lot of fun. Yeah, man. And that's really
awesome. Also how you kind of utilize it even in fun ways to do cool things for your, for your
significant other. That's also really, really cool.
Would love to hear from Marcello.
Marcello, you got any other gems for us that we should be looking out for?
Any other tools?
I'm trying to think right now.
I mentioned the one right before.
Let me think for a sec.
Nothing's really coming to mind right now, but...
Are you using anything for video?
Yeah, what about Burb?
Can we consider him AI when we send him stuff,
and he just makes amazing stuff out of it?
Honestly, yeah, he's pretty good, man.
He's definitely beyond AI.
You know what, Justin?
Yeah, you know, you mentioned video.
That's something I actually really want to dabble on.
We mentioned a bit of graphic design that I've been experimenting.
I want to play with some video.
I need to see how that works.
I know there's Suno with ChatGBT.
I haven't played too much on that.
And then there's all these other AI tools that are coming out of the woodwork.
Got to dabble with that.
I haven't dabbled enough on it to speak on it, but definitely seeing something going there.
A lot of content creators animating their graphics and turning them to life.
So there's definitely something interesting there for sure.
But would have to dabble with it a bit more yeah i think for for animation uh probably one of the
most popular is called cling so you guys should definitely check out cling that's one where you
can take any of your kind of uh uh standard photos and and animate them into really cool stuff
what do you got for us king snooch
oh i thought i hit the button i guess i did um i was actually talking to somebody yesterday
and i don't know if i can like announce the name of it yet but there's a project that's being built
that is basically creating an identical twin an ai identical twin of yourself to be able to go on like video calls for you
and speak and react and answer questions just like you would. Obviously it would take some
time to train the model, but it's being developed where, you know, you can hit all hours, like 24 hours a day, your twin could be on Google Meets
and taking calls and doing BD for you.
The possibilities are endless.
It is being built.
I'm not going to share the name yet.
I'm waiting to hear back whether I can share the name yet
because I think it's still in early development.
If she does message me though, before this ends,
I will share the project with you guys.
That's sick.
So it'll actually be able to kind of use your branding in real time.
That's actually wild.
From what I understand, it's going to look and sound exactly like you.
Like it will be on camera looking and sounding exactly like you.
Like it will be on camera looking and sounding exactly like you.
Well, that's really interesting because I've actually already created a digital twin of myself using a platform called HeyGen in combination with another platform called Eleven Labs.
So Eleven Labs I use to clone my voice and HeyGen I use to clone myself via video.
So I can actually combine those two tools together.
They actually sync together
and I can produce a video piece of content
100% just from my computer
without ever sitting in front of a camera.
I actually have my editor working on a recent video
that I did that's 100% AI, but it's a video.
And I think it's,
it's, if I didn't tell people that it was AI, I think people would have a really hard time figuring it out themselves. Especially when it's edited into a way that it's kind of like fast
moving and even, you know, they're kind of visually stimulating in other ways where it's
not just like a straight talking head. But even as a talking head video, it is pretty freaking impressive. Like,
I try for you on that though, Justin is, do you have to prompt what it is that it says?
Or does it think on its own? I do still prompt what it says. So I use another AI tool to prompt out the script. And then I just kind of
copy and paste the script into 11 labs. And then it speaks the script in my voice. Typically,
I'll tweak the script a little bit to sound even a little bit more like the way that I would say
certain things. But then when it when it read that script out in my voice, it sounds like identical.
Yeah, that's where it takes it to that next level.
I've loved that.
I absolutely freaking love that.
Now imagine you had that, right?
And it could think like you and react like you.
That's what takes it to that next level where you could put it in a meeting with somebody,
like a business meeting, and you know that it's going to ask the right questions.
It's going to answer the right questions.
And you'll have the notes that you can read up in the morning. Oh yeah, a hundred percent. And with enough training of the model,
that's a hundred percent possible. Um, I think even now it's not too difficult to do. Like I,
I essentially have already trained a chat GBT model on a lot of my, my own data, a lot of my
own video data and a lot of my writing data. Um, so my own video data, and a lot of my writing data. So I can have
that model to type in my style and to speak in my style already. And I haven't even trained it on a
big chunk of data. But I think people that have even more data than somebody like me, like someone
like a YouTuber or somebody like that, that has a lot of like written and video content out on the internet.
They could just feed all of that to a model and then that model would be able to replicate them so, so well that it would be really difficult to tell the difference.
It's already got that capacity at this point and I think it's only going to continue to kind of advance here.
here. My question to you is, right, when this happens and we get these AI twins and everything
and they're all locked in, do you think AI has the ability to mimic our Riz?
I think so. I would guess it does. If it's got enough of your Riz and it's training data,
I think it might out-Riz you at some point because it might actually take like a little bit of like effa's riz we
could train it on a little bit of of uh shiv's riz and you know it might actually be able to
outdo you at some point so you might have to watch out for it make sure that your ai clone
is not texting your wife at night because that would not be good or maybe you wouldn't care because it's kind of technically you right so imagine you could train your ai to always remember your anniversary and
all those important dates and even if you forget they send the message out bro that is a hack
that's that's a tool right there i would pay a subscription for it. Hook it up, Snooch.
I know this is absolutely terrible, but both myself and my wife, we both missed our 10-year anniversary because it was during COVID and everything was freaking crazy and wild.
And we didn't even know what day of the week it was.
And we both missed it until three days later.
We were like, wait, did we miss our anniversary?
But if I had AI,
I'd have those cookie points. That is actually hilarious. Thank God you both missed it because if it was just you that missed it, you wouldn't be on this panel right now. You'd be in a body
bag for sure. But no, that's actually a fantastic idea. Being able to train it on important dates
and have it just write messages in your tone of voice, you could 100% do that already today.
It's just a matter of dialing in the right tools to automate it. But 1000%, you could already even
do that today, which is mind-blowing. The one thing that's important though,
it has to send a copy of the message to you
at the same time, because if your wife is like, Oh, that was such a sweet poem. Where did you,
where did you come up with that? And like, it puts you on a spot and you're like,
Oh, that could be brutal. That could backfire. So like the AI has to tell you as well, Hey,
I sent this to your wife, make sure that you compliment her on her hair or something like that. But yeah, that I do think
there's some use there. I mean, oh God, I should coin this. There's a, there's absolutely a skit
here waiting, waiting to happen, Snooch. What you just described, there's a, there's a comedy
sketch waiting to happen with that exact, with that exact scenario. Only a matter of time before
somebody does it 100%. But I love that we went this direction, man, because there are so many
niches within Vibe Marketing in which we can utilize these tools for even the most common
day-to-day things here. So it's actually kind of funny to think about these different ways. But
I actually love some of the things that you guys shared today, especially Snooch with some of the
tools that you guys have been utilizing. There is one more that I wanted to throw out there. I
actually saw this one on X a couple of days ago. The founder went super viral when he put out that he was launching this app it's called clova app c-l-o-v-a clova app.com
um i i have not tested this just yet but i am actually going to probably test this this week
but it is a 100 ai video editing software um so up to this point i've used a couple tools that
kind of clip out your uh clip out your video like certain parts of
the video and it'll add text. But it's usually done with like short clips. This is supposedly
a full on editing tool where you could upload like long content to and it can actually like
clip up a ton of content and then stitch it together to make like a long form video
if you wanted to actually like produce maybe a vlog or something of that nature. So maybe this
is one you guys want to test out because I do know we have some video creators up here. I'm
looking forward to testing this out myself because I did see on X that some people were saying some
good things that it's pretty efficient for kind of giving you that initial first rough cut that then you could probably send over to your editor to just like
touch it up briefly. And you could have like high quality, long form video in a short, short amount
of time. So this is another potentially helpful one for the video creation side of things for
anybody that's tapping into video, which I think is definitely a few of you guys. So definitely check that out if you get the chance. Also, I think it gives you
a certain amount of free credits before you ever have to pay anything. So you can try it out.
All right, boys and girls, with that being said, I think we're going to go ahead and start to wrap
up here. I did want to give you guys a chance to share if there's anything
that we should know going on in your guys' ecosystems or going on in your guys' personal
brand, anything that you want to go ahead and push out there and let us know about. Feel free
to drop any little alphas that you guys got before we tie things up here. Anybody want to kick us off?
Snooch, anything cooking in the snooch universe yes sir sorry i was trying to find a mute button i had too many tabs open right now the life of you know doing bd and networking um
yeah as far as like i i talked on it a little bit about the content house if anybody's interested
in like wanting to know more about that feel free
to dm i'm always open to that aside from that me and my man marcello working on our game talk
magazine it's doing really well um we were just going over the final edits of issue two last night
and it looks amazing i can't wait to show everybody. Definitely, I would say pay attention to that.
Those are the two big things for the moment.
Sick, man.
Cannot wait to see the magazine.
I didn't know you guys were collabing on that.
So that's awesome.
Can't wait to see what you guys are cooking up there.
What about you, Marcello?
Anything going on in the Soulbound world we should have our eyes on or in Marcello's brand?
What's cooking, man?
Yeah, sure. I'll speak on Soulbound world we should have our eyes on or in Marcello's brand. What's cooking, man? Yeah, sure.
I'll speak on Soulbound's behalf.
We just launched our Telegram app yesterday.
Really excited about that.
We've got our TG coming up very soon.
So big news around that.
Stay tuned for more deets.
And yeah, outside of that,
with my personal brand,
trying to do some
content spaces doing the stuff with king snooch we've got our game talk magazine so really excited
about that but uh yeah man we stay cooking we stay cooking love to hear that brother tell me a little
bit more about the telegram app so is it live streaming inside of telegram or are you guys
doing something a little bit different there?
Yeah, no, pretty much the same exact platform that we have on desktop is now available on Telegram.
So you can literally watch people streaming straight from the Telegram app itself.
I'll shamelessly pin it up on top here on the Jumbotron. But yeah, basically you could, all the features you have already
available on Soulbound TV,
you now have on Telegram.
So you're basically able to access
the browser-based application,
but on Telegram now.
So yeah, man, it's really, really cool.
That is super sick, man.
I have never watched a live stream
inside of Telegram.
I'm not sure that I've watched it. No, yeah, okay. I've maybe watched a video that someone has sent over to me, but I've not consumed video in Telegram very much. So that's going to be pretty fascinating to see. And definitely pin it up to the top, man. That's what it's there for.
All right. Last but not least, EFA, what's going on with BestWallet? Any alphas to drop? Anything we should keep our eyes out for?
Yes, yes, yes.
You know, we've got a few exciting things coming up.
A couple more chains being added.
You know, Base being one and Solana, a big, big chain is going to be added.
So, yeah, we're just going to continue collecting chains like Infinity Stones.
So yeah, that's what we're doing. That is awesome, man. It doesn't get much bigger than those two
right there, Bass and Solana. Those are definitely part of the Infinity Stone collection, 100%, man.
So congrats on that. Thank you very much, my man. And thanks for having me as well bro oh yeah absolutely i appreciate
you guys popping on today um this is i think this is a topic we're definitely gonna have to bring
back up vibe coding and vibe marketing are ones that are just changing so fast and there's kind
of so much to tap into that this is a it's a fun topic we'll definitely bring it back so we'd love
to have you guys come back and join us for those talks. And maybe by that time, you guys will have tried out some new tools
that you can give us some alpha on as well.
But yeah, with that being said,
we're going to go ahead and wrap up this episode of Gaming on the Edge.
Thank you guys again for joining us.
And we'll catch you guys next week, same time, same place.
Hope you guys all have an amazing day, an amazing evening,
wherever you're tuning in from.
And we'll catch you guys on the next one.
Take care. Thank you.
