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🎙️ WagmiHub Frens, All Stars and Degens
Recorded: June 23, 2025 Duration: 1:00:09Space Recording
Short Summary
In a dynamic discussion among crypto leaders, the focus was on the launch of new tokens, strategic partnerships, and the evolving landscape of InfoFi. Key insights included the importance of user engagement, innovative project launches, and the need for quality content to drive growth in the crypto ecosystem.
Full Transcription
Light it up, we're chasing gold
Dreams so big they can't be sold
Through the fire, through the haze
We're the sparks that light the blaze
we are gonna make it hold the line don't feel like you fake it
rise together no one can break it what me we are gonna make it What's up everybody? make it
let's go guys do me a favor like here retweet this out let's cook Oh These are the buildings, maybe I'm choosing the codes right now.
Don't tell me this ain't catchy. Come on.
Let's go. Guys, like, share, re-team this out. Let's go.
You gotta love it, man.
Man, the things you could do with AI today, ladies and gents.
Incredible.
What is up, everybody?
Happy Monday.
It's been an eventful Monday and an eventful weekend.
That's for damn sure.
And Elon does not want us to be great today because Twitter spaces all morning has been crazy.
So I don't know. I'm going to
we're going to give this a shot and see like who's up here.
I see Massa,
Aurora, Christina, Alex,
Piggy, Divine, but I don't see
CB up on stage.
I see him in the audience and I don't see
Akasha.
Yeah, and I don't see
Warden up here. Are they up here guys can you help
no anyone
wait do you guys hear me
no yeah we do oh my god you guys scared the shit out of me come on you guys gotta have
quicker reflexes over here man like i was almost dying out here um okay so everybody up on
stage we got checked let me just see there he is okay for warden you have josh with there let's go
okay perfect josh what's up man and got josh here let's go i need a co-host ocb there he is let's go
and let me just see here one One more little tweet, guys.
While we're just fixing, we're getting ourselves aligned over here.
Do me a favor.
Please like, share, retweet, comment down below if you have any questions.
The whole nine yards.
I am just waiting for, I think it's Theo.
And I think we should be good after that.
Let me see.
Yeah. I think we should be good after that. But what see. Yeah, I think we should be good after that.
But what's up, everybody?
I hope everybody's doing well.
Look at this all-star crew we got up here.
This is nice.
I like this.
We got friends.
We got family.
We got DJs.
What's up?
We had to call a little bit of an audible this morning.
You might have noticed a little bit of ear, but we are not deterred at the end of the day.
So I appreciate everybody obviously being here.
But I figured what we do for today's session is obviously like, let's go around.
We'll do some quick intros.
And then I kind of want to hear like, you know, I want to hear the trench stories kind of from you guys, for me personally like this is kind of you know this is like something brand new so i would love
to maybe kind of like we'll go around afterwards and we'll talk about maybe some best practices
how to kind of keep your you know just like like eye on the eye on the prize type of deal if you
know what i mean but um let's go around say what's up to everybody first and foremost cb thank you
for co-hosting man how have you been long time no speak long time no say it's been great and crazy days yeah
with the war and stuff but let's not talk about that but we have we are here today to talk about
info 5 isn't it let's go baby that's right info by taking over yeah i'm excited to share a lot of
the stuff for you guys with you guys as well.
Oh, shoot.
Sorry, CB, you cut out.
I thought you were done.
Is that?
Oh, man.
Elon, don't do this to me today.
Please.
Please don't do this to me today.
Hold on one second, guys.
It's so annoying.
Sorry, CB, if I cut you.
My bad.
Who do we got behind the Aurora account account hey guys super happy to be here uh
fantastic to see you guys finally launching your token you've been doing a great job putting your
community together we've been seeing those twitter spaces etc gathering a bunch of people it's charlie
the the head of marketing and ecosystem of aurora In short, we basically make it easy for anyone to launch this chain in minutes.
So we're super happy to be here.
Congrats again.
And let's keep up the great pace we have.
Amazing.
Thanks, Charlie.
Appreciate you being here, man.
And thanks for the kind words.
Amateo, we got you behind the Massa account.
Yes, sir.
Happy to be here and welcome, everybody. I am Amateo, head of you behind the Massa account. Yes, sir. Happy to be here and welcome, everybody.
I am Amateo, head of marketing here at Massa.
And excited to jam and talk from the deep trench experience.
I know it well.
But here at Massa, we provide data for AI.
So we believe that data is a public good.
And we give tools, both easy to use, one-click tools
and free data via API for AI.
You can get your data at masa.ai.
I'm stoked to be here and to jam on all things
with the community here.
It's always a pleasure, Dave, to be here
on the Wagmey Spaces.
This is just one of the funnest, highest energy spaces,
and I just never miss an opportunity and honor to speak.
Thanks, man.
Appreciate it, Mateo.
Thanks for obviously coming through.
I'm looking forward to obviously chatting with you as well.
Let me go through.
Alex, what's up, man?
How we doing, bro?
Long time no speak with you.
Hey, man.
Yeah, it feels like I hear your voice more frequently than my mom's.
But, you know, it's obviously a pleasure to be here with you.
For those of you who don't know, I'm Alex, head of marketing for Open Builders and Dogs.
So that's including two of the largest coins on Torn.
Dogs are not coin, but also the NFT stickers on Telegram and so, so much more.
Overall, I think around eight projects or more uh very
excited to be here obviously and uh talk to you about uh well anything that we do and obviously
your big news yeah you're gonna see how we weave this together because info fi stickers believe it
or not like that's a that's a match made in heaven and i'm gonna tell you exactly why a little bit
later alex um christina Cookie, how are you?
I don't think we've ever, have we spoken before, Christina?
But if not, it's great to meet you.
I've been on one of the spaces over six months ago.
So it's been a long time since I've been on your spaces,
but super excited to be here and thank you for having me. For those who don't know, I'm the CMO of Cookie3
and co-contributor to CookieDow.
You probably know us mostly from the Cookie Fun platform or the Cookie Snaps campaigns.
Let's go.
Yeah.
Yaps, snaps, quacks.
We got everything cooking over here.
But CookieDow is the snaps.
I love it.
Thank you, Christina, for joining.
Smoke, welcome.
What's up?
How are you?
Smoke. Hey, welcome. What's up? How are you? Smoke.
Hey, GM. Sorry about that. Great to be here.
What's up? How you been? Everything good?
Yeah, everything's going great. We're just, you know, doing some crazy, getting a lot of planning going for NFT NYC, getting all the final stuff put into place there.
We have a couple of events we're going to be throwing. So amazing to be here.
Thank you for inviting us.
Yeah, of course.
I need to circle up with a lot of you
because between NFT NYC and Permissionless,
I'm based out of Brooklyn.
So I need to know where the events are,
what you guys are doing,
like what's cooking, what's cracking.
So let's definitely be in touch.
I would love to chat with you guys and see what's what.
And maybe meet up in person.
That'd be great.
Who else we got? Dev and see what's what. Maybe you meet up in person. That'd be great. Who else we got?
Devine, what's up?
Yo, man, I'm good.
I'm good.
Honestly speaking, I'm not going to lie.
I'm just coming straight from the Wilderness community.
I don't even know what's going on.
I don't see it.
Devine, you slipped through the cracks, bro.
How many people are slipping through the cracks?
But you're good.
You're good.
Don't worry.
Let me get to the other speakers.
I'll bring you back up.
I'll bring you back up.
Damn, I'm slipping in my old age, guys.
You see what's going on over here?
Like, what is happening?
Head of Ecos.
Yes.
Okay.
Piggy, you are here.
What's up?
How are you?
What's up?
I'm actually walking around in Brooklyn, going to one event.
I'm boiling because it's so fucking fast. Oh, my God.
But great to be here. You guys absolutely kill in every space.
I was in a space a few months ago, so happy to be back.
I'm sure I'm head of ecosystem at Tyco.
We're building the first base roll-up.
We kind of pioneered this scalability approach
uh for a tier layer two so yeah happy to be here and of course if there's anybody around in in nyc i'm here until west so more than happy to to meet in person and if there's any cool event you'd
recommend i'm more than happy to check it out nice yeah it's like literally like you're taking a
shower outside right now right you must be sweating your ass it's so hot i don't know what yeah it's like literally like you're taking a shower outside right now, right? You must be sweating your ass. Bro, it's so hot.
I don't know.
Yeah, and I'm walking, so it's not fun.
Yeah, guys, in case you don't know, New York gets like disgustingly humid,
and it's rough just walking around.
So kudos to you, Pig.
I don't know how you're doing it, man.
I mean, I'm from Milan, so it's kind of like same weather.
But, yeah, this was unexpected on my end, but whatever.
Listen, just bear through it, drink a lot of water, some fluids, and you'll be good.
But thanks for joining us, man. I appreciate it.
Yes, sir. Absolutely. Thank you.
Good stuff. Josh, what's up, man? How we doing?
Yeah, good to be here, man. Thank you for having us. It's a real pleasure.
Man, same, same, same.
I'm missing one. I think I'm missing
the other. Am I missing the other Josh?
My co-host Josh, ChangeyPT Josh?
We got to go wake him up.
Maybe his alarm clock didn't go off, but
I'll go work that in the background.
Guys, let's
talk InfoFi.
Obviously, we wanted to gather
everybody here today like you guys are
the giga brains out here of this entire attention fi info fi type of movement right no secret
obviously our ticker is going to be info fi we got a lot of things cooking here but i want to
just kind of get an overall like maybe like sentiment um unless maybe we can kind of go
around the room cb talk to me about info, because I see you hella active on the timeline.
Virtuals is obviously cooking.
There's a million different ways to skin these cats out here and try and make some money.
So what's the current state of InfoFi right now out here?
That's what I should be asking you.
What's the current state of InfoFi?
You know, we have so much products that um that was uh each and everyone is making one is making
galaxy and the other is making a galaxy copy and also there is a domain that also trying to make
another campaign using such a similar stuff so what's different will be given from info5 i mean
i saw and i know that's why we invested.
It's a full discount, not first.
But yeah, what's interesting in InfoFi for the first time listeners here?
Yeah, I mean, it's where InfoFi is at now.
I mean, I'm looking at it.
Christine, I'd love to hear from you.
And like Cookie has a really, really robust and i mean just me personally i was initially exposed obviously to
kaito and obviously like what the wagny team is building here and what we're going to be dropping
really really soon but i'm kind of curious like what's your take right now like is it
is it getting old is it is it picking up steam i'm i'm trying to get a gauge like what's your take
picking up steam.
I'm trying to get a gauge.
What's your take?
Okay.
In my opinion,
you see a lot of products right now,
like Kaito,
and there's also GIFREP,
and there is also Wall something,
I think.
Wallchain.
It's still early.
Yeah, Wallchain.
It's still early
because most of the people
that joins in are still
those that are already
in the crypto ecosystem.
Those outside, they don't... It's like we are already in the crypto ecosystem. Those outside,
they don't, it's like we are living in our own bubble right now.
The people outside of our bubble,
they are still not into
what we know in the crypto
space. So this is still
a big market that we can
share
that we can still gather.
Agreed. Agreed. Agreed. Let me go, let me go over to christina and see uh let me get
christina say christina chime in please
i don't hear christina now is it me i don't hear her either damn it elon just does not want us to be great today christina i'm gonna bring you right
back up here we go down and come right back up i just shot you the invite again let's see if we
could quick like quickness this nope she had to drop out of the space um oh maybe maybe can you
hear me i got you there we go let's go perfect so I said to me it's
really both it maybe I shouldn't say it's getting a bit old but I feel there
is a lot of people who are just trying to farm the timeline which is something
that we're working on at cookie to sort of maybe change the reward structure
from being just airdrops to actually incentivizing people to talk about
projects they really care about and giving them other opportunities with these projects that
aren't just you know airdrops and rewards so they actually have a stake in the project i can't say
too much what it's going to be but if you can put two and two together you'll pretty much know
and i think you'll find out in like the next two weeks what's cooking. So it is getting a bit old, but there are ways that
we're working on to make it new again. Interesting. Very interesting. Yeah. Mateo,
do you want to chime in? Yeah, sure. I think like taking a step back and reference to like
the InfoFi world, we had so many projects that tried to build a social layer that had a Web3 component.
And none of them were able to gain traction and gain adoption because it required a total change in user behavior to go to a new platform, how to hit critical mass and have a level of engagement content that was unique.
content that was unique. I think the thing that InfoFi does that's so special is that it actually
brings the value layer to where the mindshare already is rather than try to change user
behavior. So it actually is incentivizing engagement, incentivizing interactions,
incentivizing posting by adding this monetization layer. And I think that that is a much easier way
to then gain adoption,
is to meet people where they're at
and then add all of these cool features
that Wagme is offering to the creators
and to the people who are interacting
to participate in the InfoFi economy.
And then also then gamify it on top of it.
So I just think it's really brilliant
and it's just a long time coming.
And I think it just has a much better promise of succeeding
than previous applications of people who had the similar idea,
but the wrong execution strategy.
Really great take.
Yeah.
Does anybody else want to chime in on state of InfoFi like right now? I think that was a great, great take. Yeah. Does anybody else want to chime in on, uh, on state of info five? Like right now, I think that was, that was a great, great take. I'm kind of curious,
like what you guys think is the secret. So I mean, I'm looking at it. I think I have
my own opinion, but, um, what do you guys think is maybe the secret sauce here for,
for info five, or maybe we should discuss like info five, uh, attention five, like,
is there a difference? Yeah. Hey, it's josh here so just for some background i'm the
one of the founders at warden we're a purpose-built stack for ai and we're quite we're quite an early
project we've been building now for about 15 months and a big part of our go-to-market is all
about building mindshare what is warden what are we doing why are we doing it and there's an
incredible amount of storytelling that goes beneath that and And when we first started, InfoFi wasn't really a thing.
So we were telling our story kind of in the trenches, doing as many AMAs as we could,
getting on podcasts. And as everyone else was playing a similar game, it was quite difficult
to get a unique story out there to the right people. It felt very noisy.
And so when, let's call it the first generation of InfoFi platforms came out and we started
seeing experimenting with it, we could see immediately this impact on high signal information
out there.
And what I mean by that is quality, relevant information that isn't the kind of copy paste
slop that we would see
for many years all over various different social channels. People really trying to tell the story
and educate users. And so for us as a relatively new project, it's been hugely valuable having that
tool in our arsenal in terms of how we tell our story and how we incentivize people to tell our
story in an authentic unique and accurate way
right so for us it's been a really big tool in our arsenal and i think even though it's relatively
early days we're seeing the space evolve very quickly and so we're not just as a project
driving mindshare which is one of the things we're trying to do with our yapa leaderboard with kaito
at warden but we're also trying to incentivize
positive some behavior like, for example, testing new products and applications that get built and
deployed on Warden. And so InfoFi isn't just something that we think gets noise and signal
out there. It doesn't just increase mindshare, but if it can be used wisely, we see it and we are
seeing it actually drive real user adoption.
And we're talking hundreds of thousands of users in our case.
And it's been just so valuable from a project perspective
to get user feedback that early.
And I fully attribute that to InfoFi.
Amazing.
Yeah, chime in.
Go for it, CB.
CB, do you want to chime in?
You're on mute.
Oh, I didn't know.
Go ahead.
You're good.
Oh, okay.
Oh, you hit the hand up button.
Great points, Josh.
Honestly, great.
Josh, let me just maybe one follow-up question, right?
So what are you typically, I mean, from the start of your campaign, let's say, whether it was Kaito,
like, what do you think? Is there something like maybe until like from the start of the campaign
until now, like, what have you like, what is the biggest thing that like the one biggest takeaway
that you've learned? And how has maybe the quality, like, has the quality of the content being put out there kind of like been diluted?
Yeah, so I think what we noticed very quickly, and what I'll caveat this by saying is it's been less than a week since we launched our leaderboard in Kaito,
is what we noticed really quickly was that the competition to create quality content,
the competition to create quality content, content that's measurable in terms of how much of an
impact it makes in front of the right users in the right places, that competition was much higher
than we anticipated. We thought it would take time to kind of warm up and heat up and people to start
learning about you. But the incentive is there. The incentive to learn is there because then as a
yapper, you can make your mark within
the first few days. And if you're in there early and you're telling the right stories and you're
driving the right narrative, you get rewarded for that. And that incentive loop that is unique to
InfoFi is something that is really valuable for a new project like ours because we can tell the
right stories to the right users and we can drive
the kind of outcomes that we want to see which is testing a new product getting in there getting
your hands dirty understanding what works what doesn't work and for a product like ours that is
a crypto co-pilot called warden getting user feedback early is is extremely important and so
we were able to drive within the first couple of days over 100,000 new users within the app just through storytelling.
And that for us was way outside of the expectations we ever had when we launched our leaderboard campaign on Kaito.
But you can see that kind of user-driven activity can only come from some kind of incentive mechanism.
of an activity can only come from some kind of incentive mechanism and having it come through
storytelling on various social channels is just such a great outcome and a great case study for
aligning everyone's incentives in the right place and you know seeing seeing positive things like
that happen out of it super interesting yeah and i guess yeah i i guess my my last question and i
guys i promise i'm gonna work it around but
josh my last question for you is ultimately how do you push them like do you like how much content
do you give maybe some of these creators right uh yeah like to get started i know you said it's only
been a week but do you give them like a good amount of content to get cracking like to get like to get
off the ground i think that's one of the the lessons for us the the more you can give creators the better right so whether that is a creator that
really specializes in doing high quality detailed research pieces and threads or it's a creator that
wants to get playful and create some kind of you know content that is maybe an image or some kind
of gif or whatever it is, right? Give them things
that they can riff on and come up with some unique content. And the more you can give them,
the more high quality content you get out of it. And that's one of the things that we try and
encourage in terms of the kind of rewards we give and the structures we incentivize to create
quality content. It's being unique and original.
And so we haven't just our example.
We haven't just launched a Kaito leaderboard campaign.
We've paired that with a unique in-app reward campaign.
So you've got two kind of layers.
You've got one, which is the classic
mind share that you're competing for via Kaito's algorithm so whatever you're doing on x
yapping away day in day out we've paired that with a an in-app leaderboard so you do things in the app
it records your activity it links that back to your your your x account and so you've got this
kind of two sides of the coin to compete in and that helped a lot and we can guide people
through that we specifically the yappers guide them through that by giving them a lot of content
and information and we know a lot of it is probably tmi it's too much information in some cases
but we found examples where you know a really talented threader is creating a really cool story
it's driving massive engagement and you know it's it's of benefit
to them because they're earning rewards off the back of it i love this man and i see a lot of like
my guys that are down there cool samara coma um if you guys want to come up also i would love to
kind of you know i kind of want to get like the other side of this as well but alex maybe let me
go over to you does the how does the infoFi kind of craze, like touch you?
You know, it's interesting because when we were launching our first tokens, for example, this was only starting and we're all building on Telegram, mostly, so we're relying on the tool that Telegram has. And when, you know, we obviously work with quite a lot of channels that have to organically
kind of introduce your product to their audience and make sure that it doesn't look as if they're,
you know, getting paid for it.
And many times they wouldn't be directly.
But I think on Telegram, one of the interesting things is that you can earn from the app kind of, you know, a percentage of what the app earns.
The creators can share that depending on, you know, what sort of audience they're bringing and whether their audience is paying well or not.
well or not. And however, you know, these kind of mechanics
of just referral links and stuff like that, they, you know,
they work on Telegram, or they used to work on Telegram for
quite a while. But what I'm seeing with Kaito these days,
what kind of things you can do, I think it's next level in
certain ways. And I think, I personally hope that more of
I personally hope that more of this is coming to Telegram as well, to be honest, because this
this is coming to to Telegram as well, to be honest, because I'm
motivates people not to just share RefLink in a kind of hidden way, but rather create quality
content that actually educates people about your product, that actually helps you test in a kind of
very open environment. And I think we have been missing that for quite a while.
And I am hoping that we will be able to do more of that there.
Yeah, great stuff.
Because I'm thinking like, as every single one of you are talking,
I'm literally looking at my checklist of like the Wagme Hub Info 5 platform.
And I'm like, Telegram, AI, media, attention,
assets, airdrops, rewards, premium access.
Like I'm checking these boxes as I'm going through.
And I'm like, yo, like we are really,
like we're perfectly positioned right now
to be able to really like do some damage out here.
And I'm excited for it.
I'm super stoked.
Thank you, Alex, for that.
Who didn't I hit yet?
Charlie, Aurora, talk to me, man.
Are you guys running any sort of campaigns like InfoFi or AttentionFi campaigns right now on any of these platforms?
So we had the choice of doing this like two, three weeks ago.
And we made a choice of passing on it.
The reason being, we see InfoFi as, of course,
a natural evolution of something maybe some of you are familiar.
We used to do like three or four years ago
that was called community seeding.
The idea was to take either ambassadors or community members,
give them a message, and ask them to spread this
in their own communities.
It could be regional communities,
it could be specific project communities or own communities. It could be regional communities, it could be specific project communities,
or narrative communities.
From there, we saw, I think one year ago,
the arrival of InfoFi with projects like Kaito, et cetera.
I think the fact that some of those projects were pretty
GED helped grow this interest in this InfoFi,
and we saw some great adoption across the board.
But right now, what we seem to see is a bit of momentum being lost.
But what we're looking for is what is going to be the next mover within the InfoFi.
Who's going to be able to decipher between a bot, original content,
and actually content that's valuable
for the end users.
So it's something we're looking for.
We're looking for the next one who's going to build it.
I'm sure Wagmi is working on some awesome stuff.
Hookidaw also, we can't wait to see what's coming up in the next two weeks.
We're trying to do this on our own, for example, where we have, we're putting our eggs into
founders.
So founders who are launching chains with us, they're able to apply to our governance platform
and have some incentives distributed to their own users.
So this is something we're doing, but we are not expert in this info find domain.
So we rely on you guys to build the next innovation.
So please come up with the next big
thing and we'd be glad to participate in let's go i love this man good shit yeah um yeah great
stuff charlie uh yeah i kind of want to go over to you like what uh i haven't heard from you yet
like chime in on this man where you at well i just got to the akash event so if there's anybody in the audience here love to meet
in person um yeah to be honest like the on the info file side on and tyco side um for for us
we've always kind of like relied on kol for the good or the bad um and i definitely have mixed
feelings about it um i want to see more of like, I think the point is like aligning incentives with
like the actual good people.
Now the problem is like actually finding the good people, uh, and actually people that
are committed long-term or not, even like if they produce like good content or they
actually do well, like, are they going to stick around for the long term, aka when their words are not going to be there anymore?
So how do you actually build like a sustainable revenue model for these people?
I guess that's kind of like the point overall.
And I think like with like changing the way we do information,
changing the way we work, sharing information, and I get attention.
I think the industry has been at it
for a while i don't know if you guys remember there was this platform called steam back in the
days that was more about like blogs um i think another angle here is definitely like on the news
side like why you actually get as news is not the mother right now i think is broken right like
uh even with like traditional media why would i have to like subscribe to the New York Times if I just want to read one article?
And I think crypto can definitely have on that side and AI as well.
Like imagine we have an agent that can just like do micropayments when it comes to like one particular news that you're interested on.
So kind of like fine tuning your actual interest, because right now there's a lot of noise out there.
So how do we filter through the noise and how do we actually filter through what's actually meaningful and what's not?
So, you know, like for us, like we're a layer two.
So like we don't do this at the core.
We definitely want to leverage this as a tool to grow, to grow our mindset.
So I'm very excited to see like some of like what these projects are doing.
For example, like I said, I'm from Milan.
I saw there's ETH Milan right now going on and they actually created like a dashboard on cookies.
And that was pretty cool.
I thought it was pretty successful.
And actually, it got people together
to actually talk in a meaningful way
rather than just like pump tokens.
Because I'm also in the Telegram group
and I see people getting excited.
So I think that's the right angle, right?
If it's just like pumping bags,
then it's not really information at the end of the day.
It's just like fake news that it's pumping some sort of token.
So I think we just like, again, need to find a balance and need to align incentives in the right way.
I think if I can add something, I think Ease Milan was actually like a really good call use case for physical slash digital application of info5 because i know they
are giving some goodie bags to people who are top of the leaderboard but they have to be physically
at the con at the conference so uh it's really cutting out farmers but actually
incentivizing engagement of people who are there physically
and are actually participating in a conference.
I think it's a really great use case.
And thank you for bringing that up.
Yeah, absolutely.
And that's actually the point, right?
The point of connecting over the internet is also kind of like the real connection,
right?
And of course, the ultimate real connection is meeting IRL. So I love that, you know, there's that intersection and, you know, you can actually translate what happens,
crypto Twitter on, you know, in the trenches and whatever into actual like real life connection and stuff and friendships and whatnot.
Beyond, again, just like pumping back.
So I think that's very exciting.
And, you know, there's definitely a lot of great builders here making that happen so i'm definitely rooting for you guys
let's go what's missing guys and smoke i kind of want to maybe like get like involve you in
this conversation you've been kind of quiet i'd love to hear kind of the ip aspect maybe like
are you guys how are you guys thinking about attention i mean everybody wants attention on their on their project right it's just a matter of like how
creative can people get out here but I'm curious smoke like where are you at with this as far as
like different plans we have to kind of get the word out about the IP specifically yeah like are
you are you utilizing any of these other likeoFi platforms to where like you're incentivizing either with token allocations or stables or, you know, like incoming airdrop for something to get people talking about you on the crypto Twitter timeline?
Yes, that's something we're looking a lot more into now.
We're realizing the potential there.
We have used some of these quest platforms in the past that have been pretty successful, like a layer three.
Zeely is a popular one that people will use. There's a newer one that we've been looking into that we think we're really going to try to double down on called WAP. I don't know
if you guys have heard of that one, but I know Pudgy's been using it. But yeah, I mean, we're
really interested in trying to figure out the best ways that we can get the word across and
incentivize people with rewards
To kind of learn about our project and then help spread the word about our project
And I think the more I think that space is going to continue to expand and
We've seen a lot of different quest platforms over the years that some of them have been successful many of them have not been successful
Or have had different issues with like usability and scale.
But I can tell you that it's definitely a seriously, you know, important industry.
And I think that it's going to be something that definitely has staying power when, you know, these companies like yourselves figure out how to do it the right way.
And how to have it be user friendly enough and have the robust enough features where it really fits into that crypto realm. And also simple, simple. I would
say different things to look for, and I've told my team to do this, would be mobile accessibility.
So that's a huge one. We have 70% of our fans on X are coming from mobile, believe it or not. Every
day when they log in, they're on mobile, whether it's Apple or Android. So getting stuff into the Play Store, getting stuff that's super simple and just simply
like, follow, you know, really simple tasks that people don't need to read for an hour and try to
figure out how to use a new platform that doesn't make sense is going to be very important. And yeah,
we would love to, you know, anyone on this space, including you guys, if you have different things you're building or that we could beta test and use for our community,
we would love to do that.
Let's go.
So I'm talking about, yeah, well, don't go sign a note.
WAP contracts too, too fast.
All right, smoke.
You got to come here first.
And we're going to hook you up.
I'm telling you.
All right, let's go.
Let's go.
And I'm going to put the trailer video below it, like within the thread, but yeah, Josh,
go for it.
And then I want to hit, I want to say what's up to samara awesome i just want to second uh second
what what that was just said about kind of innovative ways in in the evolution of info
five because what we've noticed and this isn't a criticism per se but what we've noticed with our
existing info five campaign that we're running on ko is, yes, it's extremely powerful,
but it's within this eco chamber of X, right? And if we're honest, it's a bubble. It is a really,
it feels like a big, loud bubble, but it's one hell of a bubble. And we want to extend as a
project. We want to be outside of that bubble. So what we're keeping our eye on is anyone like,
for example, what you guys are
doing at Wagme, anyone that's building a platform that captures more than just X. We want people to
be incentivized to do stuff on YouTube, on TikTok, on Instagram, on platforms that are outside of the
crypto bubble. And I think the first mover that nails a multi-platform approach to InfoFi, manages to also keep quality top of
mind and wraps that all up with some great incentives, that's going to be a killer application.
And that's what we're keeping our eye on. There's got to be the AI is moving too fast for it,
for there not to be something like that very, very, very soon. I just pinned the thread up to
the top at the last tweet last uh last tweet in the
thread you're gonna see the promo video as well i'll post that separately too um let me say what's
up to samar because samar is one of my guys like him me him cool on a lot of the other crypto shows
that we run we talk about this shit every i'm not even kidding guys we probably talk or mention
quack snap yap and everything else under the sun at least like two to three
times every single episode and we run the and we run these shows monday through thursday for 90
minutes samara we've had extensive conversations like just listening to kind of like these guys
talk up here what do you think is maybe i give me your take and then maybe tell me like what do you
think is maybe missing or what's broken and And how would we fix it, bro?
Yeah, GM, GM, Dave.
GM, CB.
You know, like, I have a couple of things to say about the whole InfoFive meta.
And I'll start with the concept of incentives.
Because as much as we might try to deal and deli and bounce around the whole topic of incentives and act like it's not really the driving factor of InfoFive,
we have to hit the deal on the head when it comes to incentives.
Because you don't want to put out a particular percentage of incentives
to a bunch of people you want on the platform that you can't actually satisfy, in a sense.
Although, yes, you can say top 1,000 people get this particular incentive,
but then you don't want to open it to a vast majority of people that you know for a fact will foster noise because then we talk about the whole concept
of attention and noise but when you put a particular like incentive on a particular thing
and not give street criterias about what actually qualifies you for that particular incentive
per se you open room for noise and then you can then come back to
complain that there's noise and there's not much attention only noise there's no quality content
when you haven't really stated the real like criteria for the particular quote-unquote info
information that's been passed on the timeline and i understand that projects also capitalize on the
noise in a way yes because would you have like 10 000 people yet talking about your project than just like 500
people after you've like streamlined the criteria so i understand that concept is a business model
for sure but then it also doesn't bode well for the project because then there's noise in the mix
so it then boils down to the concept of,
does the project really, really value good content and good information
or do they just want the hype by blending both the noise and the content?
So that's another factor.
And Smoke talked about it being simple.
I think that's a big thing too.
The platform has to be simple to use.
No VPNs to access wherever, whatever country you're in.
All this geo-blocking, there's a way around it.
I don't think certain areas should be geo-blocked
unless there's like a legal thing going around.
But if it's possible for the platform
to be easily accessible via mobile,
no VPN needed, that would really, really be good because if it's too complex and you only
need your laptop to actually access the platform, then it's a mute point when it comes to it
being easily accessible, like it being like InfoFi in a way, because you need quick access to be able to access
the platform. And also, we talked about the creating exciting things when it comes to
the platforms, the InfoFi platforms. I really think besides content, if these InfoFi platforms
can actually create certain things that can keep communities engaged.
It should be very good because despite people creating content, which could get tiring,
if you're literally, especially if you're creating, especially for small accounts,
I'm speaking from the, because 90% of crypto Twitter is just small accounts. Like it's not people who have like major influence. And those are the people you actually want talking about
your project because like little drops of water makes the mind huge.
And their little voices on a bigger scale actually encompasses the whole crypto Twitter.
I'm just niching down to crypto Twitter right now.
So if there's a way you can actually push the engagement just beyond them making tweets or giving like detailed,
writing detailed threads about the project
and everything going behind the project and everything.
I think that's a way to actually keep them on board
for much longer
because as much as content creation gets tiring,
there should be other things to be able to like
make them feel like they're part of the community in a way.
So that's good.
And also the platform management,
there should be be just like I
said initially should be like a way of making sure the people who use that
particular platform understands what the platform does before they start talking
about the project that being like put on that platform we don't want go if you
don't give the basis on what the platform is
and the basis on how to actually
participate properly in the platform,
you just leave room for
a bunch of people talking about something
they don't actually understand,
but then you're not actually correcting them,
but it just lets you open to everyone
and then everyone just keeps talking
and they just keep copying and pasting
and all that kind of stuff,
which takes us back to the whole noise versus
attention meta. So that's just basically
what I do.
Yo, incredible.
I mean, I don't know about the rest of these guys,
but I'm sitting here taking notes, bro, because
yes, Amar, we talked about it where it's like, we don't know
what goes. I remember the first ever
space we ran, me and Kulwakaito,
we were like, I don't know what the algorithm
is looking for. I have no clue. And it's why are they keeping that it's like okay like you said
i get the business side of it christina i'm kind of curious like like when you hear samara like
say all of that like does that kind of hit home a little bit like is that stuff that you guys are
all thinking about like like where are you at sorry you just cut off. Could you repeat the last sentence?
Yeah, I said after hearing Samara's feedback just now, I guess I'm just kind of curious on what your thoughts are.
Like, what do you think based on everything he mentioned?
Well, you know, for us, like we believe InfoFi needs a bit more than just farming and a bit more than Twitter engagement only.
There needs to be something, there needs to be some more incentive for people.
We need to know everyone who's participating has like their, you know, sort of stake in the game.
And that's the most important thing.
Interesting.
CB, where are you at?
Like after hearing what Samara said, what are you thinking?
Because I saw you throw some thumbs up.
Like you in agreement with them?
Totally. after hearing what samara said what are you thinking because i saw you throw some thumbs up like you in agreement with them totally and i heard that from samara earlier the people like
we need we need to incentivize all the content creators in the various ways because yeah that just don't get cancelled like me because of here's I did. Yeah, so coming back
again to the content creator, we need lots
of content from people and in
a creative way.
That's what I think.
Yeah, and I kind of agree with Samar
where it's like the majority of CT is
smaller accounts.
If I can tell you guys, right,
just from personal experience, and Samar, you've
seen it, right? And one thing you said that I'm like, all right, sweet. I checked that box. Like I was trying to feed everybody content like, you know, leading up to, that was the right thing to do but i want to make it as easy as possible for like the army of people
that are going to be talking about us to just go out there put that like you know put their spin on
it and be able to actually like feel comfortable with like what they put out there you know but
i'll say this too what i did find and i think this is one thing that I will definitely pat us on the back for, is when you start badging people up, I don't think the idea of when we say community and everything else, I'm serious.
Samar, maybe you could tell.
I don't know, but you feel it's a different thing.
It's a flex for somebody.
flex for somebody. Maybe it's an achievement for somebody else. But this badge, this Twitter badge
Maybe it's an achievement for somebody else.
makes a difference in terms of like what people are putting out and the thought that they're
putting into the content that they're genuinely pumping out. And yeah, I mean, I saw this a while
ago and I remember screaming at the fact that I'm like, we got to do this, guys. And they were super
receptive. Like, let's go. Like, we're going to be badging people up. Like, let's do it.
Like, this is a walking, talking billboard for you in every space.
If you guys literally just scroll down, like, look at, like, there's obviously my account.
Samara has one.
Cool is down there that has one.
MF is down there that has one.
You know, you scroll a little bit lower.
Miss Gex was here that has one.
Sunny D has one.
Trav has one.
Like, you see these things everywhere now. And, like And to me, that's a really, really important thing. So yeah, this is great stuff, guys, by the way. I'm loving this. Samara, amazing, amazing feedback. Thank you so much for
coming up and giving it to us. So I guess, yeah. Mateo, go for it. Yeah, I was just going to build on sort of this idea
and take it into a different direction as well,
which is like essentially because of AI
and because of the tools that are being built,
I think Web3 is really coming to its own
with delivering core products.
And when we actually have core products
rather than just looking for adoption of different chains and L2s, we get into user acquisition territory.
And if you get into Web 2, which we're pushing into with our tools, that's all a user acquisition game.
And I think what InfoFi represents is kind of a revolution in how we do cost per customer acquisition and the ability
to actually drive customers to core products. I think the onus is then on us to create products
that once people come in for the incentives to test and to create content for and be rewarded for,
the products are so good that they want to keep using them. I think that that's like the key for
us as builders and creators is to create really quality AI products that people are going to just absolutely
love and get so much value out of that that initial attention retains. And then I think to
Samara's point, absolutely, that attention economy has to go far beyond X. It's great that X is the
base pad for it. But if we can actually get past that,
go into these other channels and create products that people love, then InfoFi tends to be this customer driving engine that kind of gives us the real chance to compete with Web2 with something
that has a stickiness and a tackiness that you're just not going to find anywhere else. And that was
always the promise, right? The promise was crypto incentives plus technology creates user adoption out of trend that nothing else can compete with. And I think that the thing that was missing there was actually the good products. And now those are actually coming to market. And that's what InfoFi represents is the ability to grow them.
really incredible insight guys like thanks amateo um josh where you at with this like uh just i
mean listening to kind of to samara i know that obviously we were talking extensively earlier what
do you think yeah it's a great question i mean i think it's it i just want to echo actually what
the previous previous person said because it's so important that we've got we've got things that we
can give people to do.
And that's the difference here.
So if we're, as a project, spending this money on this InfoFi campaign,
apart from just getting the noise and message out there on socials,
what's the end goal for us?
And the way that we look at it is exactly like a traditional marketing campaign
where we've got an estimated or let's call it a target cost
per user so we want to acquire users through this campaign not just increase mindshare and for us
it didn't make sense as a project to do an info fire initiative until we actually had a project
or product that we could push people to and we're using the mindshare that we're generating to essentially funnel users into this product
and get critical impact and insight from their usership.
And so for us, pairing a good product
with a good InfoFi campaign
was the kind of secret sauce for us
before we wanted to go live.
And we spoke to a lot of the various InfoFi platforms
that would help us drive that.
And I think they are also seeing the importance
of a product being paired with an InfoFi campaign
and seeing those two is really symbiotic.
And so for us, it's made such a big difference
to be able to get people to do all this yapping specifically,
but also get them using the product
because in a really
short period of time, we've had a huge amount of feedback on what users like, what they don't like,
what they want to see, ideas that we've had from such a broad base of community that would take us
months to acquire organically. So if you, you know, if from a project perspective, if you've
got a product that you're keeping under wraps that you want user feedback on very very quickly an info fi initiative of some kind doesn't have to be kaido
doesn't have to be cookie three there are all these other platforms out there that are building
and shipping that could be a little you know a shortcut for you in terms of getting your product
out there and trying to find product market fit very quickly. And for anyone building in crypto, PMF is the ultimate goal, right?
So if you can try and get more signals for that
as quickly as possible,
you know, InfoFi is one of those tools
in your armory that's really effective.
This is great.
Yeah.
Amazing insight.
Thank you, Josh.
Samara, anything that you want to maybe add on top
after everybody kind of chimed in on what you said or are you good no I just want just last stuff like
as much as we want to like foster web to adoption and everything I just feel like
it's more it's important to make sure the platform on which we're about to
onboard the web to natives should be ready for them.
Because as much as we talk about Web2 adoption and everything, most projects aren't really
ready for it in a way.
Because yes, it's a good thing to have everyone on board and everything.
But if it's something they come onto and then they feel like they're just bored, it's very,
very bad.
It could be very bad for everyone
because then like web 2 natives don't have like the patience web 3 like folks do so you have to
make it when they come they're you just feel at home and they just chill and they're relaxed and
they just enjoy the benefit from it so the builders out there careful what you wish for web 2 folks
don't have the same amount of patience as Web 3.
So you have to also bear in mind and build something that they actually have
fun with and they can actually just rely on in a way.
So yeah,
that's what's basically it.
Good stuff,
Samara.
Yeah,
I appreciate it.
And so you guys know,
everybody up here,
I also don't know the status of,
you know,
actual partner accounts,
who's going to be launching reward pools on our platform?
But I'm looking at this.
I'm taking a screenshot right now.
Thank you very much.
So Smoke, Charlie, Mateo, CB, Josh, Samara, you're off the hook.
You're good with your blue haired ninja.
And Alex, every single one of you better be launching reward pools on here because this
is what it's about, right?
Like it's all about partners at the end of the day. You know what I mean? Right. Like people want to interact
with the brands, right. And the projects that they love period. Right. Like that's what they want.
Like, okay. I don't really want to talk about a fucking DeFi project and tell people how,
you know, like, Oh, look at this concentrated liquidity. Like a lot. That's not enjoyable to
me. I'm going to chat GPT.
I'm being like, hey, crank me out of thread.
Here's a couple of details.
Thank you very much.
Copy, paste, and it's a wrap.
That's not what you want.
I want to talk about something that I had the opportunity to maybe actually use.
You know what I mean?
I came onto the platform.
Oh, shit, they actually have a community here.
Cool.
Oh, they actually have games?
Oh, there's binary options here?
This is kind of cool.
What else can I do over here? And then it's like, wait, there actually have a community here. Cool. Oh, they actually have games? Oh, there's binary options here? This is kind of cool. What else can I do over here?
And then it's like, wait, there's AI shit here too?
Gem finders?
And now I can really like super, I can have my own personal AI?
Yeah, everything I just listed off, by the way.
Yeah, that's us.
So I urge everybody, obviously, Builder, obviously, and, you know, Yapper, Quacker, Dacker, dapper, snapper, whatever.
We got to come up with a Wagme name, by the way. Holy shit,
I just thought about that. Do we
stay with the app? The app
like snaps, quacks, yeah. I don't know,
Samar, but we got to talk about it later today.
Think about how
you want people to interact
with your brand. I guess the one question
I do have for you guys is, is AI
going to be the thing to... I know a lot of you mentioned cross-platform. A is, do you guys know of anybody
that's actually doing this currently? And B, like, is AI going to be the thing to really make that
kind of seamless? Like, does that even exist now or no? Anybody? No. Yeah. I guess there you go.
no yeah I guess there you go yeah yeah I like country I think a has made it easy
in a way for everything for that for that so I'll speak from the the manpower
like like aspect I believe it makes it easier because then everything that has
been done like easily with the mobile phone or your laptop and everything I think easier in a way because if we're if we're to
foster adoption I don't think the amount of people coming in would be be would be
able to be managed by just humans in a way so I just feel like AI solve that
issue and when it comes to like because some platforms have like agency training
and other stuff i feel like that's the smartest way to go about it if regulated in a way yeah
i feel like we need to learn some n8n we were just talking about this yesterday brett we were
just talking about n8n automations uh and like you know like i mean why wouldn't you get it to
create you videos and all these different sizes and aspect ratios and then have it literally just spray out to all of the different platforms, TikTok, YouTube, this, that.
I mean, this is the multi-platform world we're in.
But, guys, let me welcome my boy from Billy Betts.
Brad, what's good, man?
How are you?
Yeah, GM.
GM, gang.
Not too bad.
Just another Monday here trying to figure out, you know, priority lists and things like that for this week.
What needs to be done?
What do I want to do?
All that good stuff.
But, yeah, dude, I think that we're so close to having this gap be closed between, you know, the quote-unquote normies and the utilization of AI.
You know what I mean?
Starting with things as simple as, you know things like Bankerbot
where it's just a basic hey buy this token sell this token put a limit order do these things that's
like cool done and done you know like was that possible before AI like yeah but it was a lot a
lot harder and a lot more complicated and it wasn't as user direct you know it was like oh yeah no you
want to like auto trade cool like sign up for my course and do all these things and, you know, it was like, Oh yeah, no, you want to like auto trade? Cool. Like
sign up for my course and do all of these things. And then, you know, like run all these programs
and essentially be a quant. And it's like, all right, well, hold on, hold on. Like I buy
tickers with the, you know, potato, you know, like I am by no means a quant, you know,
things like that, just whatever's going to make life easier for people will be adopted.
People don't really give a shit about anything that doesn't benefit them almost immediately.
And I think with AI, we're just accelerating how quickly we can get from zero to one as far as how can we provide a benefit to the end user.
Yeah, that's what we're trying to nurture.
We're talking about Info5 Bread and we're like, we're trying to nurture, you know what I mean?
We're talking about InfoFibred, and we're like, we're trying to nurture, you know what I mean?
Like the babies out here.
Like the babies out here.
We're trying to nurture the users so that like, you know, they don't get, they don't get fatigued.
Like they don't get tired, right?
Like they, they essentially enjoy being part of like these communities.
And obviously like what, what, what we're building here at Wagme Hub.
And, you know, we heard Christina from Cookie, from Cookie Dial before.
Josh was giving us insight.
CB was like, I'm a tech, like everybody
up here was giving us really, really great insight. Um, guys, I know we're already at the
hour. Holy shit, man. Like you guys were dropping like gold out here. Um, okay. Let's maybe kind of
go to some really, really quickly, some, some housekeeping items. So everybody is aware of
like what's cooking. Um, obviously our TGE, we like at the recommendation of a lot, a lot, a lot
of our direct partners. We had a push up a couple of days, but fear not. We are still good.
Everything is copacetic. We are good to go. We're still cooking in, obviously, the KOL chat.
We're going to be like, everything is full steam ahead. I believe there's going to be a release
tomorrow. Actually, I don't know if I could say what it is. So I I believe there's going to be a release tomorrow.
Actually, I don't know if I could say what it is.
So I guess you guys are going to have to be,
you're going to have to stay tuned for some sort of crazy ass marketplace,
but we'll see.
And yeah, just like you've been writing with us for this long,
continue with us.
I promise you like this is some,
like I personally would not have spent a year here busting my ass on space
after space after space. If I didn't genuinely believe like what was being built here.
And it's fucking cool as hell.
And I think it's going to change the game out here.
So I hope you guys obviously give us the opportunity to show you and to every single partner up here, you know, project, you name it.
CB, thank you, obviously, for everything, for the belief out here.
Mateo, thank you for obviously always supporting these spaces warden josh thank you bread samara smoke and everybody that was up here
earlier um y'all are all the all-stars out here you know what i mean so i appreciate you guys
thank you i don't want to keep anybody obviously longer than they need to be here um but we're
going to be hosting a lot more of these spaces look out for us this week we got an insane ai
space we got google deep mind brains coming in i mean this is what we're doing we are the lot more of these spaces. Look out for us this week. We've got an insane AI space. We got Google
deep mind brains coming in. I mean, this is what we're doing. We are the forefront of Web3 innovation.
Just come be a part of it with us, man. Samara, I can't thank you enough for the insight today,
man. Very, very much appreciate you. And shout out to the InfoFi cartel. Hopefully everybody
has a great day. Peace.
