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Web3 Content Creators! #K9
Recorded: June 10, 2025 Duration: 1:00:00Space Recording
Short Summary
In a dynamic discussion among crypto enthusiasts, speakers shared insights on the growth of Ethereum and Solana, the importance of community engagement, and the evolving landscape of content creation in Web3. Key trends highlighted include the increasing demand for skilled professionals, the push for inclusivity in crypto, and the necessity for creators to adapt and monetize their efforts effectively.
Full Transcription
Thank you. Thank you. GM, GM, everyone.
I'm going to start bringing up some guest speakers and start sharing the room with folks.
If you don't mind, share the room in that bottom right-hand corner.
If you have any questions or comments in that bubbly circle emoji, feel free to chime in there.
Let me see how my folks are doing.
Hey, Shannon, mic test, are you there?
I am here.
Awesome, awesome, bullish.
While I am inviting up guests and putting in posts in the nest, I don't know if you want to chat.
Do you want to give the audience your background and what you do in web three. Sure. Full disclosure. I barely have a voice.
So if I cut in and out that that's what's going on, but, uh, yeah, I've been in, uh,
one of three for, for a handful of years now and mostly in the content creation and, um,
worked on a team for a couple of years and right now I just I'm having fun
with it I got a one project that I work with consistently and a handful of other projects
that bring me in for for little things here and there and it's a lot of video work which is cool
that it and I don't know it's enjoyable plus you get a little alpha that's awesome and big shout out
to Shannon for those that on my last post she helped with the design so I don't know how you
can send roses through Twitter DMs but if you want to send her some flowers or magic internet
money I appreciate her design a big shout out to K9 who's sponsor of the space. I'm going to start posting some stuff.
But Nepa, how are you? Hey, hey, I'm doing good. Thanks for inviting me to co-host this with you and Shannon. How are you? Good. I'm bullish. ETH hit 2800 briefly today. Solana's on a run.
Crypto's looking green. So doing good. You want to, I guess, give some people some of your background.
You've been Spaces host.
You've worked in Web3.
You have a background in being awesome.
Yeah, give the audience a background about NEPA.
For sure.
Thank you for that, Matt.
I've been in the space, I would say, for four to five years now.
I got into crypto 2020.
I've been working in here full time since 2021.
So it's been about four years. I mainly am a community manager, community lead. I've done
some business development, social, space hosting, stuff like that. But I've worked for a few teams
currently with SoulFlare, was last with Sharky, an NFT lending protocol in Solana. But that's a bit
about me. I trade on SWE on the
side. I'm a SWE ambassador. I just tuned into spaces, tapped into their community, love their
technology as well. So that's a little bit about me. So I'm super excited to be here, especially
because this is a space. Love being in spaces. Love listening to other people and what they're
doing as well. So thanks for the invite. Awesome, yeah, I'm super excited for this space.
Not only do we have amazing Web3 content creators
or rising stars in this space,
but we have content creators from like different niches
within Web3, so very excited for today's space.
The next person I'm gonna go to,
I know she's like traveling the world
and driving around town,
so I wanted to let her at least speak first.
That way I give her a shout out before she, I don't let her at least speak first. That way,
give her a shout out before she drives in traffic. Crypto Mommy, are you there?
Hi, can you guys hear me?
Yeah, perfectly.
Okay, awesome. Well, Matt, thanks for having me on. And I love that the two co-hosts, I
heard some of their stories and I hope other people get to speak up. My name is Crypto Mommy. I've been
trading crypto for like about three and a half years on perps. Always been a spot buyer. I'm a
maxi of a lot of things. Probably that's why I'm not like super, super crypto rich yet,
which is the joke. But, you know, I love just listening to spaces. I love different DeFi projects. I love different financial technology projects. And I mostly do a about bringing women who might not have as much of a financial
background education, because I think crypto is such a great space.
We are truly one of those industries that we welcome all new people.
And it's a low barrier of entry.
It's a low cost of entry.
And all we can do as a community is to support them so that they, too, can participate in financial models that they were barred from before.
So excited to join. Thank you.
Awesome. So another one of my favorite humans and part of the pudgy penguin communities.
And he's I won't give all of his testimonial, but he's a success story in this space as far as someone making a career out of doing spaces.
So, Chinsanity, would you love to introduce yourself, tell them about your crypto score, and give you your background in Web3?
Avengers!
Assemble. yo what is up everyone gm good afternoon good evening wherever you are in this wonderful
wonderful planet uh two percent it feels kind of weird. And the reason why it's like, usually I'm hosting,
you're co-hosting, but you're definitely killing it right now. 2%. Thanks for having me. And I
love this topic. Nice meeting everyone here in this panel. Yeah. A little bit about myself.
Yeah. I guess, honestly, 2%, you pretty much said it all, right? I don't know if you can call it
Maxi. Okay. I call it it creator i'm a pingu creator
i host spaces for projects uh i have my own show as well uh which which two percent was there since
the beginning helping me out and so uh yeah i i'm just here for the vibes here to learn from you
guys uh and yeah just just to jam have a good time so again two percent thanks for having me
awesome well thank you for
being here well i'll have some questions for you later um but yeah a great reminder for those in
the audience make sure you're following the speakers like i know all the most of these
speakers in person or i've you know one in life at web3 with them so they're definitely great
people to follow um a girl in the in the verse ladies up up next uh feel free to tell the uh audience back about
your background i've seen you in spaces i always i love your content at a lot of conferences so
yeah give uh give her elevator pitch oh i don't know if i bought an elevator pitch i don't need
more work two percent but um hi i go by girl in the verse. My name is Melina. I've been a content creator in the Web2 space for a really long time.
I worked as a television reporter here in Canada for over 10 years and then got into
crypto simply because my, well, now husband, but boyfriend at the time was like, there
are no women here.
And it actually changed my career because it's so true.
There were not a lot of women five years ago. There's still like, you know, there's some women
here, but like not enough showing their face. So yeah. And it really, really, you know,
changed the trajectory, I think, of my career. But yeah, I've been creating content for a really
long time. And I would say I first started out by doing like fun crypto news segments and then just
pivoted into like also like Chin and like a lot of the people here.
I know I've seen NEPA as well in other spaces.
But truthfully, being a spaces host, setting up content, calendars and actually like advising companies and brands in crypto on how to do social media
and marketing correctly for this space because it's completely completely different than
the TikTok influencers I actually produce content for in the real world. Totally different markets
and different apps altogether. So yeah just have a ton of skill and background in this,
in this space. And I will say, you know, over the last two years, a lot of people have crowned me
the Bitcoin KOL. So it's not that I'm only on Bitcoin, but I did sort of had to pivot a lot
of my content and focus on Bitcoin and ordinals and runes over the last
two years, which I will say for everyone in here and creators, the Bitcoin people pay the best.
So that's changed a lot for me too. But I love SWE as well. I was at SWE Basecamp in Dubai. And yeah,
I will say it's been a lot of fun to be able to go to
these conferences and get and get paid to basically create content and do interviews and have fun on
that regard so yeah it's just been um a whirlwind of different jobs and the last thing i will say
but we're probably going to get into it as we talk about creators but just like recently someone was
like oh you know girl the verse i don't feel like you're doing as many videos as before i'm like no because if you don't pay me i'm not gonna do them you know that's
where we're at that's where we're at in this market so yeah but that's a hot take but we'll
we'll have that conversation in a bit i love that i'll now that i know bitcoin companies have more
money i'm gonna send satoshi nakamoto an email. So appreciate that, Alpha.
Speaking of Alpha and one of my favorite humans as well, Miggy, how are you doing, my guy?
Hey, what's up?
Can you hear me okay?
Yeah, crystal clear.
Yeah, give everyone the background, what you do at Web3. You've been in this space a lot longer than I have.
I know you do content at a lot of conferences.
So let everyone know a little bit about Miggy.
Let's see.
What can I say that hasn't already been said about Web3 in general?
Honestly, I guess in a nutshell, I mostly got started in Bitcoin in 2011 just out of, you know, pure personal interest.
And my whole jam for Web3 has been education, creating content, you know, based on how to's and like walkthrough type stuff.
I've done a lot of consulting for startup companies, more so on the gaming side than anything. I got to curate art for a couple of different brands for NFTs. Currently, right now,
what I'm working on is just trying to introduce the world that is not into crypto into the crypto
world by going to conferences, doing booth interviews,
highlighting projects that, you know, people might not get to hear about or know about,
and just trying to, you know, get as much information out there into the internet as possible.
I feel that the content is very underserved in this industry,
especially compared to like everything else that exists.
And even if you think there's a
lot of content out there right now, there really isn't anything. And so my whole jam is just trying
to inform people and, you know, get as much information out into the world as possible. But
that's kind of me right now, I guess. I love that. I love that. So, well, I guess, you know,
girl in reverse had a great point.
You know,
let's,
let's kick off with ladies first.
So NEPA.
So as I've known you in our short term in a web three,
can you kind of talk about,
I love how you've grown your Twitter to 8,000.
I've seen you.
I seen your profile when you had way less than that.
Can you,
can you kind of give the audience some like lessons learned as far as learned as far as what you did to help grow your following on Twitter?
Yeah, sure.
I mean, I just got serious with it.
I'm probably the last person to ask because I treat my Twitter how I want to.
Like, I post when I want to.
I honestly don't give a fuck about the algorithm, you know?
But I think that the tips that I can give is be yourself. Don't care. Like, don't post stuff to get engagement post stuff that you want to post be yourself don't sacrifice being yourself for whatever you guys like want with engagement for sure. And consistency is key. Showing up every day. I think replying and engaging and supporting other people's Twitter as well.
I've noticed a lot of people don't really like a liking post, so they'll comment under it.
I do both.
I'll do all of the above.
I may not repost something.
I did repost this space, though.
If you haven't reposted, I don't know what you're doing.
I did repost this space.
I may not do that often.
But as simple as liking, engaging with other people's profiles for sure, being
yourself, showing up daily, being consistent. I honestly grinded for this. I've been in the space
for four or five years. I think I was at 1,000 to 2,000 for the longest, and it's really about
connecting and networking with other people too. So just to summarize it, be yourself, be consistent with what you like posting,
support other people too. Don't just think about yourself, add value into other people's lives. And
I think it's as simple as that. Most of the tweets that I post is me just talking to myself
and it's what I need to hear. And I feel like other people need to hear it too. So yeah, I,
like, I just do what I want, honestly.
Well, I know you teased about it, but today's sponsor is the K9 Finance.
But we might have to change the sponsor to Chick-fil-A because you just dropped a bunch of nuggets on the audience.
So Nepo, we appreciate you.
So, Shannon, I know you have you've had success with like creating your own avatar, and a lot of content creators are leveraging AI.
Do you have any tips for the audience of what you've learned with AI or just creating your own avatar for your content?
I would say just if you see something that is interesting to you, learn about it.
Ask about it.
How do you figure out how you do it? Because it was like, I saw that I,
I saw some AI avatar a couple years ago on somebody's Instagram account. And I reached out to the guy and he told me exactly how he did it. And so I thought that that was a lot. I wanted
to use the AI avatar because I didn't, I wanted to do more on mostly before crypto, I did a lot of on camera work, but that requires putting your makeup on every day, making sure you have the right shirt and all these things.
And after a while, it's it's redundant.
And I like the avatar.
The avatar, like me, I'm going to mess up words in these sentences.
The avatar is never going to mess up.
She's the smartest thing you could imagine she knows like
54 languages and and all this so um when what i'm i'm see i see ai as like this incredible tool
that once you learn how to use it no matter what type of ai tool it is then you can really
use it to your advantage to be more creative, to do the things that you want
to do that you don't necessarily always, or the things that you can't do, right? So the avatar,
she can pronounce people's names perfectly. And that's something that I used to fail at,
or brand names, because I was a content creator for Walmart for seven years. And some of these
brand names on like Italian meals and stuff like that, I could never get it right. But the avatar always got it right.
And then when it comes to writing, like I have dyslexia on the extreme end of the spectrum.
And so a lot of times I can put a sentence into any of the AI platforms. And it can be just a jargled mess. But the AI avatar will smooth it
all out better than Grammarly would before. So I love AI for these reasons. It helps me. I use it
as a tool. I can still keep my personality in it. I can still train it to say the things I wanted to
say, don't say the things that I want to say. So if you, if you do see cool AI things, I think Matt and I were talking about like, what, you know,
what is this software that people are using to make the babies and make these cool videos and
stuff like that? I don't know. We have to figure it out. So it's time to start asking around about
that kind of stuff. But yeah, AI, embrace it. Love it it if you see something cool use it try it
i love that uh crypto mommy you're about to say something go for it oh yeah you know it's it's
just because i've got like three kids in the car and um let's hope they stay quiet but um i just
wanted to uh i think i as i'm listening to you guys i just wanted to give you a perspective
from looking at it from a trader's perspective, right?
Like in Web3 content creation.
So I'm on the investment side.
I'm on the capital formation.
We look at funds.
We look at investing.
We look at what token is good for DeFi.
What are we going to use for perps?
Hedges and hedge funds, which ones are we going to use for perps, hedges and hedge funds? You know, which ones are we going to short?
And what I want to say about Web3 content creators is for brands that are listening or for token projects that are listening,
your content creator does matter in terms of your price stability and what you're going to create in terms of your community
and how that community is going to react to dips in prices.
to dips in prices. And that is like so important because what happens is that I will not short a
token or advise to hedge a token if the community is really strong. And if not only the community
is really strong, but if they have creators and people who are pumping it that have never rugged,
you know, I see, you know, people on here that
I've talked to before, and I've asked them advice. I'm like, you know, should we think about doing
this? Because this token has decided to use these people to promote the token. And it's never rugged,
or they've never rugged, you know, we look at things like that, because you don't know in terms
of liquidity, is it going to dump, how things are going to go.
And so if there are certain creators, which I don't see some of the bigger names on here that I always short when they pump a token.
So there are people that are known in the trading community.
We might not all interact all the time because, you know, I'm not a real hardcore, legit content creator like all you guys.
But we do follow.
And the reason why we follow is we follow your following.
We follow, is it a cult community that the price is never going to drop because they've
built such a strong following?
Is it somebody who is trustworthy?
Somebody who isn't out there to scam?
How are they perceived in the industry?
You know, all those things actually do matter.
And so I just wanted to say that before, like,
I have to pick up my fourth child. And so hopefully, that was a little nugget of value.
I'm not sure if it was or not. But hopefully, you can also take that to brands and be like,
this, this is why you should have me, you know, because I wouldn't have gone on this space if
every single person on here, at least on the co host was like,
like seen as a positive influence on the industry.
No, first off, I love everything you said. You're an amazing influence on this industry. That's why
I invited you. But no, I would give yourself more credit in the sense that a lot of people I know
I invited, they might not feel like a content creator. The argument I would say is we're all
creatives. You post on some of your trades, your winning trades and your losing trades.
That takes a lot of guts and courage to post about that kind of stuff, especially in this smoke and mirrors.
So give yourself credit.
Let me transition to Chinsanity.
How are things with you?
I guess my question for you, Chinsanity, can you kind of touch base on what you've learned?
Because you've done an amazing job of like getting contracts and working with different brands.
So what would you say to the audience as far as like as a content grader starting out from zero?
Like how have you been able to like work with so many different brands along the way?
Yeah, wow, that's a lot.
You know, I think for me, and I always say this is always unique for everyone, right?
Because like everyone has their own journey, right?
Everyone's in different ecosystem and stuff like that.
But I would say in Web3,
how I kind of really started to really find a footing
in being as a content creator
is honestly doing what we're doing right now.
Speaking on spaces, right?
Finding spaces that interest me and then somehow just like hustle my way in uh and then also creating content right
i think creating content in a sense that brings value or brings like you know entertainment or
something right and being consistent about it because when you're first starting like zero
followers you're not your content especially on x sadly, is not going to get much reach
because, again, the X algorithm
is not like TikTok or Instagram wheels
where you can have zero followers post a video
and then you can get like 1,000 or 10,000 people
or even your content could get viral
because of that.
It's just X doesn't work like that, unfortunately.
Hopefully one day they can,
but it's not.
And if you want
to work in web 3 right x is where um your platform is and so i would say like i always advise people
like unless you're like some kind of like builder people know you you have a badge or something like
that might be easier right to get your thoughts out but if you're just like starting with nothing
and like no one knows who you are and stuff like that, I think the best way is just hop on spaces. And then one reason why is people start to get to know you,
kind of hear your voice, like, okay, I kind of like this person. And then kind of get more
curious with you. And then also secondly, networking. This is saying, your network is
your net worth. And I mean, it's in any industry right but especially in web3 and so one great way it's like being on the spaces like networking with y'all right with
you guys um and it's just really helps right and and also like i think a lot of people also say
okay i i hopped on this spaces how come i'm not growing as fast enough i'm like bro it takes time
like around this time last year i think i had like like 2000 followers or even less than 2000. Yeah. 2000 followers, right? For three
months, I would follow one of my good friends who was hosting these big, big spaces. I'll just
follow him around. And he was, he was nice to like, let me join the spaces with these like big
brands, like Pixelmon and whatevermon at that time and you know just give one take just
give one take for less than a minute and then that's it and then i'll just go anyway so that's
my journey right and i know other people have other ways how they grew but like for me like
that's really helped me grow uh to a point to get noticed by people you know and stuff like that. And so love it. Love it. Well, let's transition to someone who gets paid
to yap on Twitter. So girl in the verse, uh, any gaps you want to fill in, um, like any tips or
anything that you're learning right now about content creation? Oh my God. This is so funny.
Cause when I changed my bio, I was like, how can I make it very clear that this is what I get paid
to do? And I'll, I'll explain why I wrote it that way.
First of all, yapping, super big thing right now, right?
But the reason why I started saying this,
and I want to maybe, like,
maybe this will help a lot of you right now figure everything out.
Because what I will say is, like,
the truth of the matter is, is that, yeah, I agree with NEPA, but I also agree that you should engagement farm right now, because I think
it would be so fake for me to be up here and say that I did an engagement farm. And that's how I
got paid from Elon Musk. So I feel like that would be so fake of me. And I so I have to say that,
okay. But here's what I will say. So like like I said in the like a bit about my bio right
like I worked on television I have like years of experience on video and then I came into the space
and I was like everyone's hiding behind ape PFPs and like no one knew anything and people were just
buying off of random pictures on the on the internet I was like this is the weirdest thing ever
how do you build like and trust through people? And what I learned
on Instagram and TikTok is you got to show your face. So that's how I started my journey here.
And I feel like that's what really, really helped me grow. But now here's the other side.
When I was creating a ton of content for myself, okay, brands were not calling me,
because brands thought that I was getting paid.
So I had to change my I had to change the way I was showcasing myself and kind of let people know that I was looking to get paid.
So I kind of had to look at what are companies and brands in crypto willing to pay me to do. And that's how I changed the game
for myself. Because at the very beginning, I was doing like, like what we all do as content
creators on TikTok, we're not doing it to get paid. We're just we're trying to grow this following,
right. But eventually, what I noticed was people in my dams were like, hey, what if I asked you to do this how-to video
on how to like, you know, swap your Solana for sweet using, you know,
Phantom, right? Like whatever, right? So then that sort of like clicked for me where it was like,
you know what, instead of me focusing on creating some daily piece of content that is actually burning me out, let me just do what people want to pay me to do for them.
So that's why, that's why like I write it in that way, 2%, like I get paid to yap and
build community because now that's what a lot of people want to pay me to do.
Like Chin, we get paid to host spaces.
So I kind of had to pivot that in that way. And that's what I that's what I also meant
by this is so different from web two, because that is not happening on TikTok and Instagram,
you know, people get paid because of the number of followers they have, which here is a little
different. And I will say too, I think it would also be fake of me to be like, Oh, if you only
have 5000 followers, don't worry. You can get paid.
You can, but it's a lot more work.
Because I don't know.
I could be the only one here.
But I still get brands that tell me, hey, but you don't have 50,000 followers.
You know what I mean?
And I've never paid a bot.
I've never paid any.
I've never paid this app anything except for the blue check mark.
But so I still get those questions.
So that's what I mean.
Like, I feel like it would also be fake if I was here and saying, like, don't engagement farm. Like,
I think this app and crypto Twitter is built differently. Obviously, don't lose sight of,
like, who you are, because the same in Web 2 and Web 3, your reputation is everything, and it could go away very quickly. And then also don't pigeonhole
yourself. Like I mentioned, like I do Bitcoin, but I try to touch on all the other chains and
I try to talk about them all because there's, there's there, you shouldn't be pigeonholing
yourself to one company. I'll just, I won't mention the creators, but a lot of people were
only creating content for blast and they're no longer here so just be careful when you pigeonhole
yourself for that um yeah so don't do that either and then yeah stay true to yourself
tweet about the things you want but also look at i would also say like look at what people are doing
and not copy them but try to see how they're writing things like i don't know if all of you
have noticed over the last few years,
and like, obviously, ChatGPT has been down all day.
But like, if you're putting a ton of dashes in your tweets,
and you're like capitalizing everything,
and you're spelling it all correctly,
sometimes that doesn't do as well as someone who makes a mistake.
So I've noticed that too.
So yeah, definitely look at what other people are doing.
See how they're, you know,
gaining more followers and whatnot. But at the same time, I will say, if you have nothing valuable
to say, then you're not giving people reasons to follow you either. So then like, try to find a way
to, to be valuable and like insightful and educational so that people feel like, yes,
I should be following this person. I don't know. I could go on and on 2%.
So I feel like I'm going to stop it there.
But everyone said I'm incredible things.
Go ahead, Nepo.
Look at what other people are doing.
That's something that I enjoyed what she said.
Because I think my account took off the most when I joined the space.
And I was listening to the people host the space and what they were doing to their account.
And I was just like going to their account, looking at the replies, looking at their posts. Like Girl Niverse said, the hashtag
stuff, I don't do it. The emoji stuff, I barely do it. Maybe one to two emojis per tweet. Simple
stuff like that. When your post is very complicated and it's not simple, I don't do that. I do like
one to two sentences at most.
My longer posts are usually threads, but simple stuff. Look at what other people are doing.
Like, look at what someone's doing of what you want to do and try to replicate that while being
yourself. That's basically what Girl in the Verse said. So I wanted to plus one it because I really resonated with what you said.
And I wanted to also say, I know I mentioned that I just post what I want, but I mentioned
grinding too.
I'm a reply guy.
You definitely have to be a reply guy.
You have to support other people and you have to do other things outside of just posting
and thinking about yourself as well.
So just wanted to point those out.
I know you said a lot, Girl in the Verse, but every single thing that you said is like something that I heard and
it's what helped me grow my account. So shout out to you. You're definitely right. I also posted
something last week, like treat the blue check marks as an investment too. If you can't do it,
or if you don't want to pay for it, what company can you provide value to that will give you the badge, for example?
Stuff like that.
Don't go into the DMs and just ask when badge.
Try to provide value.
Start posting about them and then ask when badge or something like that.
But, yeah, that's what I wanted to say.
I love that.
Yeah, Girl Diverse, some of my takeaways from what you said was be careful of the brands. So for those in the audience, probably don't do content for Lunaclastic Maxis would be my two cents. But yeah, let's pivot to Miggy.
things that you've learned along the way when it comes to conferences you do a great job in my
opinion as far as like maximizing uh conferences because you're like talking to all different booths
but there's like a skill set in that like there's an art to that like speaking of bitcoin maxis like
you're taught when you go to different booths you talk to devs you talk to bitcoin maxis you
talk to solana and sui maxis like howis. How do you navigate conferences when you attend? And then also, just what have you learned?
So, honestly, I pivoted a lot of that when I first started going to conferences back in 2021.
My original goal was to connect with brands, get to know, you know, the big projects
that I supported and that I followed, get to meet their team and just kind of introduce myself and
kind of find out where their needs were, see where they needed help and just kind of plug myself in.
I did that for, you know, several years. Like I said said just really just introducing myself to all the projects that i
liked and that i wanted to follow and get to know uh after a couple years of that um once i started
you know getting to work for a few of them and uh started getting like contracts to to do stuff and
do different activations um it started pivoting to where uh we started doing interviews and making content again my biggest
goal with the events was really to show what's going on because again like even all the people
that are at the events making content there's really nobody showing what's actually taking
place at the conferences like I mean the interviews are great i love doing the interviews and stuff um but i mean i've noticed that most people there that are doing their you
know their content most of them are you know doing uh very specific things or they're getting paid
to do specific things uh and so my goal for the events uh in those early years was to kind of just
show what was happening because the biggest thing that i noticed was the the internet the internet of the events sucked so every time any event would
live stream or do any kind of live thing you couldn't see it nobody would be able to watch it
but if it did work uh on the other side of it it was super gated so even if you wanted to see the
conference if they were live streaming it if they were showing things you couldn't watch it unless you were in a specific you know uh platform or subscribed or some you
know something where you wouldn't be able to just see the see the talks you know you want to be able
to see anybody live stream because again the wi-fi was horrible so my thing was like hey how do you
know normal people see what's happening at these events and get any kind of interest to want to be involved?
Because these tickets are like a fucking thousand dollars or more and so it kind of detracts from the whole idea of hey
let's generate you know a community and build build this space by
Inviting people to events that are retardedly expensive that people really have no interest in because it's just a big sale market
so I
Started making videos,
again, just to kind of show what's happening.
And then in the last recent years,
since I've been working with Ken
and doing co-hosting of this podcast,
we kind of turned that into, you know,
just going to each booth and getting to know people.
Originally, the way we navigated it
was kind of like starting with the projects that we knew,
people that we, you know know we kind of got to known
over the years and so we'd highlight them interview them just kind of do them a solid
in the favor and kind of you know uh tip for tat you know um but then eventually it just got to the
point where we just picked a spot and just started you know hitting every booth because uh one thing
that you know i i learned over the last couple of years,
not only attending the events was that I got to help work a lot of them.
I got to work with CoinDesk for a couple of years,
doing some web reactivations for ConsenSys.
We hosted our own event in Miami called ShigCoin for several years,
which we're doing again next year as well.
And just little things like that where I really kind of got to go behind the scenes of the events, what it was like with the coordinators, what it was like for the sponsors, you know,
the people that are there. And from what I noticed was that, um, at the very least,
uh, like a lot of the boosts were kind of suffering, you know, people were paying a
lot of money to be at these events, but they weren't getting a lot of traction or they weren't
getting a lot of attention. And a lot of these events were not really doing much to highlight or showcase
their smaller sponsors and so my original goal was to kind of continue to work with the different
event organizers by creating content on their booths and their sponsors because i felt that
was a good way for them to, um,
provide value to those people who were spending money to be there and not have them feel like, Hey, I just spent,
you know, tens of thousands of dollars to be at this event and nobody's coming to my booth.
I have tens of thousand dollars worth of swag and stuff to give away.
And nobody's here.
And, and at the very least, not even the conference itself, they're paying people to go make content.
They're not even going to the boost and interviewing them.
They're just creating, you know, background content.
They're highlighting top tier sponsors.
They're highlighting top tier speakers.
You know, nobody gives a shit
about the lower level boost and all this stuff.
So, so eventually that kind of teared towards
where me and Ken wanted to get a lot of content at these events.
And the one thing we noticed that most people were not doing was talking to everybody.
And so we just, you know, would pick an area and just start, you know, didn't matter if it was a DeFi project, token project, NFT, your game or whatever.
Our goal, especially this last year, two years since the events have been giving us media passes our goal has been to do them a solid by providing value to their sponsors by going to the booths
especially the ones that were very like low traffic you know had no lines nobody knew who
the hell they were if it was politics or legal you know we would go to those people create content
and kind of kill two birds with one stone.
You know, we get to highlight projects and show people about things that were happening at the Bitcoin conference that you might not have known about.
Like, I don't know how many people knew that there was a guy running for senator of Nevada at the Bitcoin conference.
You know, there were hardly any people at his booth.
And so on the plus side, we also got in better with the event organizers by doing these because we would tag and post and they would see the content be like oh cool somebody's going to our sponsors and making content for them and we didn't have to pay them and so i know it's kind of my stories are kind of
everywhere but now that's where our goal is at is i want to continue to highlight and show what's
happening in these events because fast forward four years later the content that these
events provide is still they don't do any good live streaming they don't do any good way to
show the general public what these conferences are about so there's really no outside looking in
and so that's where we're at now is we're just trying to you know provide value to the different
people that are attending uh provide value to the people
who are consuming the content by seeing what's happening and just really kind of spread more
information again like i said earlier by taking videos by uh hosting interviews and just really
showing regular people what is happening because that's still like it's still very lacking the
content that people make is made for other web3 people and that's like 90 of the content that's still like, it's still very lacking. The content that people make is made for other Web3 people.
And that's like 90% of the content that's being created here by, you know,
most of this content by a lot of people is just, we make content for each other.
We don't make content for, you know, non-crypto people.
And so that's where I'm trying to pivot and move towards is making content for
people who don't give a shit about crypto.
And that's what I learned at the events.
Awesome. Yeah, definitely. If we want
our bags to be bigger, what are we doing to onboard others? If I were to put Miggy's talk
into JAT-TBT, I would sum it up as find a need and fill it in. What I love about Miggy is like
these conferences, like so many great things happen at conferences. You're one conversation
away from
your next opportunity well miggy like again he mentioned these conferences are expensive
what are you doing to like find another angle to get to these conferences are you applying for a
media pass are you volunteering maybe can you work for another booth so i love how hungry miggy is
uh when it came to leveraging conferences and getting helping support people that
support him and to get in the events.
Go ahead, Girl in the Verse, and then followed up by
Chinsanity. Well, I wanted
Miggy to tell us, I hope you're charging these
companies now, Miggy. You're four.
I see you go out of these booths.
I mean, the main sponsor
that sends us out there is the one that pays us.
And for the most part, yeah, I still do it sponsor that sends us out there is the one that pays us Okay, and for them for the most part. Yeah
I still do it just to kind of show love to the events
But building up towards the point where when they really start noticing then I could be like hey, you know what?
You could also pay me and it could be even better
Yeah, exactly that that that's what I wanted to get at, you know, I think it's not
This is what I learned two percent, you know
And being a content creator not every content
creator is an entrepreneur and that's that's really what it comes down to is that a lot of us
just forget to charge a lot of us just forget that this is a business um and so what i will say in
terms of events like miggy really summed it up really well and i think that's something to like
figure out the niche that you want to focus on.
It could be Web2, like it could be people in crypto. And then the other thing I will say,
because now we're on the events topic and like how people are getting flown out to events.
Not everyone needs to go to events. Like that's my biggest hot take this year, Miggy. I don't know how you feel about that, but I'm also like, none of you actually need to come to these things.
Especially if you're not getting paid.
Yeah, like this is a lot of money.
If I were to tell any creator right now that's like, look, I only have 20 bucks, I would say skip NFT NYC in a heartbeat.
You skip that conference.
Do not, do not go to these things thinking,
and this is the reason why I'm going to say this. And I want to talk about this soon,
but I am also feeling event burnout. It's coming. Well, I mean, I'm feeling it, but like, I think,
I think a lot of us are going to have to rethink if events is really where we want to be spending our time.
A, the people who are going to sign new deals are not at the booths. They're not at the conference and they're not partying at the club. So if you are thinking you're going to go to a conference
and I'm going to go sign a deal with XYZ, like the founder's not there. Nobody's there. Nobody
has any clue. Like it's happened to me even
at Sui Basecamp. I wanted to do an interview about the Sui play. And they were like, no,
no one can talk to me about this. We've just paid these people to be at the booth, which is again,
okay. But don't fly across the world thinking you're going to go get some sort of deal.
So that's what I will say, because
this is a content creator space, and I want to keep it real for creators. If you are not getting
paid, I would suggest you don't leave your house, you grind it out on the timeline until you get
paid. Again, if you want to, I mean, my first first years, I was paying out of pocket. And I
told myself, it's because I'm going to have clear goals, and I'm going to do things so that people are very aware that I was here. I see too many creators,
to Miggy's point, doing the same copy past the content at every event, and you are just
not hitting any marks. So again, if you're going to go to a conference, be clear,
set yourself real expectations and do the work because
way too many people are getting wasted and partying and waking up very late and missing
everything.
So that's a whole other topic.
But yeah, I just wanted to put that out there for events because I think people FOMO hard,
but there shouldn't be any FOMO.
You should be reaching out to the companies you want to work for or like, so to
go back to your question, 2%, how are people getting paid for events? What I do is I make
sure that I reach out to specific companies that I know want visibility at a conference or need
someone to create content. Again, think about the skills that you are able to provide IRL and how
you can approach it and then get paid to do that work.
So that's how I started approaching it. Now I, I make sure that, you know, it's not just flight
and Airbnb that's covered, right? I'm going and do the work. So just make sure I get very, very,
um, like in a past life, I think I was helping too many creators even figure out their contracts
because I always hear horror stories that people not get paid. So please make sure you get paid
up front too before you go to a conference. And yeah, figure out a way where you can provide the
value and then do the work because sometimes too, guys, if you're not on video, companies need help
live tweeting. Companies need help showcasing that they're
at the conference i can't tell you how many people i advise and i'm like oh you're in las vegas we
have no clue because it's not on the timeline no one knows so you just spent 10 grand at a booth
and no one has any clue that you are here that's's a waste of money and time. And so if you can showcase
some of your skills to a lot of these brands and then showcase and then tell them, Hey, listen,
I can come, I can support, I can do this. I can do BD business development. Um, then they will
more, more than likely help you find your way to the conference. So that's what I would do
in terms of being a creator, a newbie, someone who's been here for a while. Start charging. Start charging. Don't be scared.
is KOL, right? Some of these projects, they need somebody on staff, you know, even if it's part
time doing a couple posts a day or creating graphics or video. And you can go online and
fill out resumes to 400 Web3 companies that say they're hiring a content creator or social media
manager. But it's almost impossible to hear back from them. Or when you do, you'll see on the
things like 1,200 resumes have been submitted to this posting or whatever. But when you get in
their face, when you shake their hands, like you said, there are some that just send people out
there. They're not part of the company. They're just manning the booth. But most of the booths
are manned by legitimate staff, team leaders, project, you know, the
founders of the company are there and they're there.
They are there primarily to increase their visibility.
But then you remind them that maybe they have a need or, you know, for instance, at Denver,
I met somebody who didn't have a need at the time.
But the second time I followed up with them, they said, actually, we just put up a job posting out this morning for a content creator that we needed.
And so that was perfect.
So, yes, the conferences can be if you're a KOL, if you're more of a back end style worker, a conference would be the place to go shake a hand,
meet somebody in person, take a picture with them,
start that conversation on Telegram.
That way you can get your foot in the door
before 1,200 resumes are pouring in for the same job.
Yeah, I agree with both of you.
I guess the message is we just got to be smart.
Conferences do add value, but make sure you're getting value out of it.
Don't spend $4,000 out of pocket to go to an NFT conference that is ran by Luna Classic Maxis.
But Tintedity, you've been very patient.
Take the floor, my guy.
yeah no it's actually interesting like take a girl in the verse because i i think there's about
Yeah.
No, it's actually interesting to take a girl in the verse.
come at what you're saying like there's definitely about two percent sorry i don't want to talk to
your first name uh but there's there's there's there's actually like a balance in i get what
girl in the verse is saying as well but like again i feel like everyone's journey is unique because
for me i got my first client because of going to an inner life event like i would never have met this person if i didn't go to an inner life event but then looking
back at it honestly that was like fate it was like really like really really random it was really
random yeah i was gonna say too what year was that because like i've just done the conference
round this year and it's it's not the same yeah that was like that was last year in 2024 yeah
maybe a little different now um but
yeah i think as a content creator like yeah it's challenging like when it comes to like like
universe like you mentioning those like getting paid and stuff like that yeah like i feel like
it depends on like where you are as a creator like if you are let's say 10k plus or even more
than that right and you get really good engagement in your
content then yeah like i feel like getting paid is is due because again you bring value kind of
i forgot i think uh going to verse you were saying as well right versus sometimes when you're starting
out it might be a little more difficult right like i'm kind of like to be honest with you guys like
i'm kind of like in the middle between that because i don't have like a crazy amount of followers
but yet like i you know i do get engaged in my posts and stuff like that.
I do host for brands and stuff like that.
So that's like, even for me, I'm trying to find the balance where I still try to offer that, like the free value, but also trying to get paid too.
In a sense.
So like, yeah.
So, yeah, it's a, it's an interesting balance because i feel like on the other side
if you always ask for for money then like it's like kind of not dilutes you but like unless you're
like again this big kol that you could demand whatever it's sometimes it is hard because
brands can go somewhere else right and sometimes like i try to play at least this is for me like
the long game the short game where i feel like the word of mouth is at least where i am maybe more important than just getting like i don't know two hundred dollars
here or something like that right because uh it can play long term right like even for me like
i was talking to a friend he's a builder and he he works with his investment firm
out in asia and yeah he was like just saying like, yeah, I just recommended them to you because
we're friends, I trust you and stuff like that. I was like, oh, cool. I appreciate it. Right. And
I never asked him, hey, can you show me to these people? It's just through the network,
through partnerships. And so, yeah, honestly, like I said, there's many ways because I do agree
with Girl in the Verse where you're saying like, yeah, so maybe you need to get paid a little more or demand more pay instead of just doing it for free, right?
Because I could see projects kind of taking advantage of that as well.
And then there's a flip side, right?
And so it's definitely like you learn as you go as well, right?
How to deal with.
Yeah, obviously I'm talking like five years later, right?
I would not do anything for free at this point where I'm at.
But like, yeah, if you're starting out, you're going to gonna do some free stuff for sure like that's just part of the grinding
um i just wanted to tell miggy he should start charging
that's what i wanted to tell miggy because he's got he's got a niche that um a lot of people are
not tapping into so that's why i just want to tell Miggy here live
on stage, like you got to start telling people what you do. And, uh, and look, you know, it
doesn't have to be much, but the thing is, and we know this in web two, it's the reason why we're in
web three. Like it would be very fake of us to be here. Like, Oh yeah, we're not going to charge.
Then go back to Tik TO TikTok. Then just go do
that. Because like, that's what that world is about. And that's not what we're doing here. So
like I said, I've been doing this for a long time. And I'm telling you,
getting paid as a creator in Web3, I see that I see differences compared to Web2.
I still feel like I got to convince the pizza shop next to me to do a video and why they got a charge, um, then doing that in web three. So that's what I mean by like,
don't be afraid to start asking for payment. Obviously you got to have some numbers. You got
to have, you know, you can do some stuff for free to start off. And at to Shannon's point, yeah,
like for sure, go to a booth and like, it's someone, you know, and you know, they're going
to be there and then you can chill your thing. But I'm just noticing this year in particular, I'm not getting what we
used to get just even two years ago. So I have to put it out there because it's the, the conference
route is very different now. So I'm noticing that over the last like three that I've just been at.
So yeah, but yeah, totally. You got to start free first and then start charging,
but then don't be afraid to charge. Right. I love it. All right. Well, we're coming up on
the close of the hour. So let's bring it in for landings for everyone to give out some closing
remarks. I do want to give a big shout out to K9 Finance for hosting this space. Check out in
their nest. I have two different posts. There's some airdrop opportunities and some quest opportunities to help increase your
crypto score. But NEPA, any closing remarks or thoughts before we close this out?
Yeah, for sure. Great space. Lots of good insight. Hopefully you hear me while I did connect a headphone. But yeah,
great space. I wanted to say absolutely, if you're starting off, don't demand too much.
I definitely started my journey starting off for free, not expecting anything. Actually,
I was in discord asking questions, did my research became the person answering the questions.
Didn't even know a moderator could get paid.
Didn't even know moderation was like a thing that people call themselves.
So definitely, if you're starting off, do it for free without expectation.
Do it because you want to, actually.
So I love that.
In regards to the conferences, I absolutely agree, too.
It can get expensive.
The alpha is you don't have to buy a ticket to the main conference.
Go to the side events.
Most of the side events are free as well.
So I wanted to point that out there.
I don't think we mentioned that during this event.
So side events, if you can afford the travel to these conferences.
And yeah, just be yourself.
Literally everything that we said in the space is probably what I'm going to summarize,
to be honest with you, 2%.
So it's recorded.
You guys can go back and listen. I'm
just appreciative to be a part of the conversation, get insights from everyone up here, and happy we
could do this on a Tuesday. So thank you so much for inviting me. And yeah, that's all I've got to
say. Awesome. And again, thanks. Big shout out to all the speakers here. I really appreciate your
time. I know time is valuable so that you spent an hour with us.
It means a lot to me. So Shannon, any closing remarks?
Keep building, keep learning, keep trying new things. Anytime there's a new software,
you hear about a new software or something's interesting, give it a try, you know, and get
frustrated with it and then try again and then communicate with people.
And there's more to creating content than just having an X page.
There's a whole business size of this that is amazing if you can really nail it down.
So I just encourage you guys to go out there, try new things and learn everything you can.
Awesome.
Crypto mom, I don't know if your four kids are doing cartwheels in the backseat of your car, but any closing remarks? I didn't know what to expect when I came on here. I just want to let everybody who spoke know that you've totally kind of changed my mind about, I think, content creation in terms of like revenue streams and business and how it works for you guys.
I think in the trading aspect and, you know, traders work on referral links.
Traders work on building your network in order to get really good launches, really good deals, really good token
allocations. And, and we do, like I said, we do look at you guys as kind of a barometer of the,
what the project is in the industry. So shout out to K9 Finance for having 2% because, you know, obviously he's somebody I trust and I believe in.
And, you know, I just, yeah, you've got my head spinning more than I thought.
Because, you know, traders are revenue stream on terms of being creators.
It's just totally different.
So thank you for everyone for sharing.
It was super, super cool and super based.
I love that.
Everyone is creative more than they think.
So girl in the verse, do you have a final yap for the group?
Yes. The, the, the only thing I will say is to just start, you know, I think a lot of creators get in their heads. Oh, I'm not like this person. I don't look like her. I don't sound like her. I
never went to an event. What the hell is crypto? What's Bitcoin? What's Ethereum?
Just start. Just start. Have a day one. Post the thing. Don't delete it. Post the video. Edit it.
Whatever. Just have your day one and you're only going to get better once you start posting and letting it live on on the timeline. So yeah, that's what I want to tell creators. Just just
have your sucky day one is what I used to call it. It's always going to suck on day one, but you will get better.
I love it.
Just post it.
To the young man that puts the stud in Bible study, Chinsanity, what do you have for us?
Wow, I was not expecting that.
Honestly, I think everyone has said it already.
Is it two words?
Three words?
Three words?
Just do it. Oh, Three words? Just do it.
Oh, three words.
Just do it.
That's all I got.
Ooh, sponsored by Nike.
Tough to follow.
Miggy, what you got?
I think for me, the only thing I got is that if you have any interest you know when making content or you
know whether you're new or you know you've been in the space for a while i think the most important
thing is just to stay active um stay relevant because i mean time passes really quickly and
relevancy is very important um you know most people don't really watch stuff or follow people
who aren't very relevant it's to what's going on in the space. So, you know, just keep at it and, you know, don't, don't stop doing stuff.
Awesome. Before I close it out, let me give a shout out or the mic over to one,
one last person that didn't give them too much speaking time. So Mikey, so I don't know of
another metric of how much I appreciate someone when I send him so many like emojis and gifts
when another grown man since another grown man emojis and gifts you know they think very highly
of them so Mikey you have any closing thoughts oh man as a content creator with 420 followers
I'm just excited to be here and there's some good thoughts and good information from everybody up
here so if you missed a spot listen to the recording check out all these people on stage
make sure you follow them.
There's some good information, and they do shows all the time.
So follow them and see what they're doing next.
2% great show.
I appreciate you bringing me up and having me here.
And check out caninefinance.com.
Love it.
Yeah, thanks again for our sponsor.
Make sure you follow the speakers.
We'll do more of these spaces.
So sorry I couldn't get to everyone.
We'll do more requests in the future.
This is the first of very many great, amazing spaces.
Man, coming up right at 3 o'clock.
Thanks again.
I love all of you.
Have a blessed day.
And I'm going to close this sucker out.
