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WEB3 Desperately Needs More Creativity
Recorded: April 9, 2025 Duration: 1:01:06Space Recording
Short Summary
The discussion highlighted the urgent need for creativity and innovation in the Web3 space, emphasizing trends towards community engagement, unique value propositions, and the importance of bridging Web2 and Web3 audiences. Participants called for more meaningful collaborations and a focus on user-centric development to drive growth and sustainability in the crypto ecosystem.
Full Transcription
Music Thank you. Music Thank you. Music Thank you. Thank you. You're mine long gone, and you're all done, you're all out of smoke Light me up and sing a red before I go
Your whole world fits inside of the palm of your hands
I try to tell a man what the girls don't understand
The choice is yours When you're at me
The choice is yours
The choice is yours
Taking it easy
The choice is yours
The choice is yours
The lounge run open walls
I'll cave in hell
Don't bury off the ignorant theme
Within your scanner
When you focus on the good things
All things are to the sun
You create something
And a good shall come
The choice is yours You bring yourself a man with liberty and a good show called you
The choice is yours
Well, you're at me
The choice is yours
The choice is yours
Taking it easy
The choice is yours the choice is yours, the choice is yours.
The choice is yours and the choice is mine.
You can't please everybody all of the time
Looking up in friends who we just find
But my now knows at the end of the line
Happiness is only a state of mind
Open your eyes anytime you will find
Open up your heart, natural blood shine
And it don't close depending on your low time
Give a little love and give a little in the way that it goes
What comes around say come on up so everyone knows
What you see best when you get so take a look cause it's sure
Waking up your brother when it time is when it do
Waking up a challenge from last people buck a loo
Moving up the best and nothing left and I do
When I'm moving up my little burnin' cause I like it slow
Moving up in a style of innovation I'm so rude. Open another door when a time another door is closed.
Moving through the lighting from the dark now it's loose.
When the moon should chew the sky, you spread it out and let it glue.
Never do nothing because I'm not just saying it's true. GMGM, ladies and gentlemen, welcome back to another Pupil Space.
And as usual, I am your co-host, Boston.
I'm really excited to be back here once again.
And as always, before we get started, I want to make sure everyone is interacting and engaging
with that space link pinned at the very top of the jumbo. So any interaction you guys can do,
like, repost, comment, bookmark, anything will go a very, very long way. And look,
very, very excited to, one, host today's topic, man. I love this. I think it a very, very long way. And look, very, very excited to one host today's topic, man.
I love this.
I think it's very honestly kind of like a hot take on its own, right?
Web3 desperately needs more creativity.
And this is not to say that there is definitely like zero creativity in this space.
There definitely is, but I think we can definitely use a little bit more of it.
But as always, I want to make sure we are all audible on today's
panel because X, as always, has been rugging spaces left and right. So I want to make sure
that does not happen this week. But with that being said, I do want to check in first with
Paul here that will work our way around this panel. Paul just now joined the panel panel.
Paul, what's going on brother how are we doing
good we're commuting we are live from hollywood right now i got some things
rl business i got to take care of up here today um but i'm having a little bit of um connection
issues so um hosting the space with one phone and and joining up here to to visit on the other
man the multitasking is i'm on a whole other level right now.
Driving, speaking on a space, hosting from another device.
My oh my, bro.
Yeah, GM, GM, everyone.
Thanks for coming.
Absolutely, man.
Paul, drive safe.
As always, spaces and driving can be dangerous,
but you know what to do.
I want to say what's up here to Luke.
Man, Luke, what's going on? How are we doing, man?
GM, happy hump day. Doing amazing.
I agree that we need more creativity in the space.
And I think we see quite a bit, actually, just things that you can appreciate.
Even if it's just a new twist, something that's been done before.
But excited to hear how all of our friends on stage are being creative and actually super
excited to have gangster all-star on the stage um as an og project that i'm well familiar with
from years ago dude man excited that everyone's here but that's cool absolutely i'm really glad
to see a lot of familiar faces um especially with a lot of
these brands onto the panel um but luke since you mentioned them let's check in here with
gangster all-star themselves gas what is going on how are we doing
yo bowser can you hear me yes loud and clear nice nice yeah i'm all good man i'm all good
yeah good to be on the show
excited to discuss this topic as well thanks for the shout out as well it's so always nice to be
appreciated and yeah just looking to get stuck in and hear other people's takes on this uh topic as
well which would be great oh and also bowser just a quick one the tune you was playing because i'm
driving as well and it's nice and bright in London.
And I was like, yeah, man, this is real summertime vibe.
So shout out to the tunes.
Yes, man.
Give the credits to Paul here.
Paul always sends me a song choice recommendation prior to the spaces.
So I'll probably drop it to your DMs if you want to, man.
I'll send it your way.
Yeah, shout out to Paul. And yes, just ones if you want to, man. I'll send it your way. Yeah, shout out to Paul.
And yes, just one thing I want to highlight, man.
I love how looking at today's panel,
it's this mixture of existing projects, current new ones,
and then ones that date all the way back from 2022, 2021.
So really cool to see this little blend of IPs going on here.
But I do want to say what's up with Souls here, with Kabu.
Souls, what's going on, man?
How are you doing?
I'm doing fantastic.
Thanks, boss, for having me up.
I just want to support Paul and Luke at Pupils.
Always a great space with these guys.
And yeah, looking forward to the conversation.
So yeah.
Absolutely, man.
And just glad Kabu is also slowly recovering from all the recent hacks souls
um so yeah glad to have you here with us man um i want to say what's up to atlas on the behalf
of the miracle atlas what's going on how are we doing gm guys yeah i'm live from paris blockchain
week and yeah i'm really pumped to push this up here and yeah, happy to talk with this topic.
Love it.
And yeah, let's push this.
Alice,
you need to meet up with my good friends over at chain Zoku.
Oh yeah,
that will be great,
man.
Yeah.
Contact over,
man.
I'm to Saturday here.
So I'm happy to meet people there.
Yeah.
I'll ping Corky and tell him to,
to hit,
hit you up on X,
but amazing.
Yeah, man, Paris blockchain week. I'm, I i need some content i need some photos i need some videos whatever
that sounds fun yeah it's fun let's go let's go alice appreciate your time here um i want to
check in here with toad on behalf of chog man toad what's going on how are we doing yo gm gm um i mean we
are venus day half way through the week so it's only up from here so yeah been good let's go
yeah man dude i swear man the weeks man really your life in crypto bro it really lives like in
2x um i really feel like time just flies in this space i can't even i blinked and it was monday
and then i blink again
and now it's wednesday like what happened to yesterday what happened to tuesday um so appreciate
your time as always love the chog ip one of my favorite ips as of recent this past year so um
you know keep crushing it over on that end man um i want to say what's up to dojo 3 dojo what's
going on how are we doing hey brother this is edwin behind dojo3
good to see you guys i just survived after raffi fest in hong kong uh been hanging out with the
you know the fellows from pubg and we have amazing party with any mocha just now and we have yad there
you know talking there and you know i'm much fun and i just you know i'm there and, you know, much fun. And I just, you know, I'm surviving after the handout just now,
taking a shower and really good to see you guys here
and a bunch of fellows.
I'd like to see you guys again.
And yeah, I think today's topic is really good.
We talked about creativity, especially, you know, in a bear time.
I just hop on a space.
We were talking about the same things.
It's a good time for builders, especially in bearish time.
But it's also, you know, raise up the point like what where is the creativity right i we've been hearing
like so much good ideas just now but i can share some of it you know i did hear some of the good
ideas just now which i think this creativity is just what we need especially in this like
moment of time but i see like the crypto is going up just now so it's not not no longer bearish am i anyway
you know it's uh it's funny when i wake up and i see all these coin market cap notifications of
bitcoin reaching 77 77.5 and then the next day it's like oh ethereum's up five percent i'm like
ethereum hasn't moved at all for like the longest time man uh but look
edwin as always appreciate your time shout out to dojo um i want to set the true nick i was
looking at the panel who else am i missing true nick what's going on how are we doing
i'm joining the driver gang i'm here also driving on my way, getting some food, had a long day at work and can't wait to get to the conversation.
Man, you know, there's,
I don't know if you guys ever done a space in an Uber before,
but like, you know, when it's just like,
you're just like talking to yourself behind,
like in the back by yourself in the car and the driver just looks at you in
the rear view mirror, like, who the fuck is this guy talking to?
Like, I don't know if you guys have ever experienced that, but I've had my fair share
of awkward silences in the car and just like weird, weird stare downs with my driver.
But nonetheless, everyone that's doing spaces and driving, y'all better drive safe, man.
Unless you are not, then you have someone else doing it for you.
Then by all means, you're chilling.
But look, like what everyone has been saying, I think this is a very well-needed topic.
And I really enjoyed what Edwin was just sharing of how, I would honestly coin this as just like
the miniest, tiniest bear market. I really don't think this will prolong, I don't know,
maybe beyond a couple weeks per se, but don't listen to me, not financial
advice. But nonetheless, I've been really enjoying more of these builder-esque discussions,
especially with people like who we see here on today's panel, just because it is refreshing.
Right. And, you know, I think builders and founders, we shouldn't really be reliant on
market conditions that determines, you know,
how things should be and the way the NFT space should be evolving. I think regardless if it's
a bull or bear, you know, we as builders just need to do our job and that is just build awesome
products, build amazing experiences for our communities. So yeah, man, really excited to,
once again, be back here on the spaces, but to kick this off and I'm, you know, man, really excited to once again be back here on this basis. But to kick this off, and I'm really, really happy with the amount of attendees in today's panel.
Look, I want to start off here with our guests, and I want to hear from Solz.
Man, Solz, I would love to hear your thoughts on just the ice opener here, the icebreaker on today's discussion on just, you know, what even is creativity in Web3?
Like, how do we coin that?
How do we define that?
And Solz, curious to know just how you see this from your perspective as well, especially as you're building Kabu.
Solz, man, go ahead.
Yeah, you know, I think there needs to be more creativity in Web3.
And it's such a great topic today from the pupil space.
I think, obviously, creativity from an art perspective, you know, we need
originality in the space. I know there was some kind of beef or drum with Ape Chain. And, you know,
I know there's a lot of, you know, other stolen art and collections. I think originality is a key
indicator of whether a project's going to differentiate itself. But I do think besides
just the obvious of like, okay, make sure IP stands out. There also needs to be a creative approach on how you market and establish that like
UVP, right?
Like what's your unique value proposition?
What is the actual mission of your brand?
And I feel like I was saying this at a space, I believe yesterday, but I believe that crypto
has a messaging problem.
It actually stems from the founders quite a bit.
And it's not like their fault inherently, but everybody here is building a car, right?
It all does the same thing inherently.
It's all art.
You know, there's only so many verticals you can go as an IP brand or whatever you might
build.
There's only so much you can offer to your community, obviously branded with your own
But at the end of the day, you need to show why you're building that car and what it's
for, right?
So, I mean, I think that a lot of founders and projects think that community is inherent, and that's their value.
Hey, we're building a community for this and this, you know, that is amazing, right? That's awesome.
But at the end of the day, a community is a subset and going to be prevalent regardless of,
you know, what happens, right? Like a community is supposed to be built by rallying behind your
mission and what you're here to do, opposed to just saying you're going to build a community, right? So I
think it's like this vice versa, kind of like that we need to do as a space in general, and just
really give people a clear indicator of like, why you are actually here? Like, what is what's the
purpose of building this brand? And it doesn't have to be anything super substantial, but at least
stand out in that aspect. So, you know, I think that's just one of the main things that I think needs to be done
better on a creative standpoint, just from an idea gen perspective of just like how you position
your brand. And so, you know, when there's such like a mature and like core community in crypto,
you know, more than ever, really, these days, the people who have stayed here for the longest, new participants, like the people who are just super new to meme or like to crypto who
got into, you know, meme coins, and they are being introduced more than ever, we need clear messaging.
And so I think it gets very diluted really quickly. But I do think creativity in general
of just how you can provide value, like, for example, I'll give a great one from a community
perspective. I think that a great one from a community perspective.
I think that a lot of community leads are kind of glorified mods in a sense.
You know, it's kind of like this, there's a strong differentiation between, you know,
a creative approach of a community lead to build relationships, get on calls with people, find ways to build that community revolving around this, like, main mission,
and finding, like I said, creative ways to really push that brand together.
And it's just, for me, creativity really comes with, okay, what is the mission?
Why are you here?
Is the art different?
Is the IP different?
But not only that, but how can you use that to advantage and garner a community around that and be creative and find ways to provide value in the best way you
can. So that's what I think needs to be done more in the space from a creative standpoint. But
yeah, I see a lot more of that in the timeline now. Yeah, man, that's really, really well said,
Souls. And I think creativity kind of has its own little plate as well. And it definitely
depends on the perspective. I think from an NFT design perspective,
I would like to say that the space has evolved
to a lot more different variations
with, I guess, the art side of things.
However, I do feel sometimes we tend to,
it's not that we saturate certain IPs.
Like, you know, I think anime is like,
it's one that I've learned to accept
that it's just
only going to continuously grow because of how much anime in general is also growing outside of
the crypto bubble so you know yes of course we can name mizuki as like one of the leading ones and
but but then at the same time it's like if we fast forward five to ten years from now there's
probably going to be 10 other 50 other other, 100 other, you know,
anime brands just as big or just as successful. And so, I don't know, but to your extent,
so as you were saying with like a product perspective and a brand positioning perspective,
I think the way I would like to see projects kind of position themselves, especially during the time like today, right? During these type of markets is like really refine your, your approach to,
you know, what is it that you're standing for? Like what, what, why are you here in this space?
Right. That's something that I kind of, even I, myself as a creator ask myself, like, what is my
own value proposition? What am I trying to do? Um, you know, and, and if you, I feel like if
you're stuck at just, Oh, I'm an NFT projectft project i have art i have this collection and that's it
then you know definitely revisit the drawing board and think a little bit more outside the box here
um but look i want to hear from more uh you know perspectives from other people's on on this take
uh maybe luke love to hear from your man on just like creativity in web3 you know what's lacking
what needs improvement or do you think we're kind of in a good little sweet spot with where we are in this space? Luke, we'll take your thoughts on this, man. Go ahead.
I mean, I definitely think we need, I think we want improvement. I don't know if we
need it per se. We need improvement in some ways, but there, I guess, creativity is like
how you can do anything, right? Like you can market creatively, you can find revenues of cash flow creatively.
But like creativity and the way that we're probably speaking in terms of like working with the community,
fun activations, and like doing new things that are going to be a little more fun and exciting for people.
I think that although it's
very appreciated, like people are fine with kind of slight derivatives. Like, you know, people
have always loved, um, like ape derivative projects. And I think in the same way people
are fine if you're doing small derivative things with like, I don't know, just things that have
been done before, similar mechanics, um, like different collections that come out from, you know, one from one project.
Man, I mean, I always talk about like every way that you can do things as a project, wanting to do them a little differently and get creative with it.
Like I know collaborations, we want to do something a little more special at pupils i don't believe that we we haven't like all except for these collaborative spaces you know we haven't actually done a
collaboration with anyone um sorry i choked for a second i wanted to mute my mic you're good you're
good bro um chew up make sure you make sure you're chewing man i'm really chewing trying to get
through this food so i can get outside and take a walk while we're, you know, enjoy the space outside.
But anyway, like you look at collaborations that projects do and tell me the last time that a problem, I'm sure someone has, but in general, like a vast majority of projects.
And same with everything, honestly.
A lot of NFT projects and the things we experience here are very, very cookie cutter.
So, like, you look at collaborations, like, what are they doing?
They're hosting a space together, maybe. You know, they're doing some collaborative art in the post and
giving spots, but like, I don't know. I want to see more. I think that there's definitely more
to be done and you can get creative with how you're like collaborating with a project and
like cross pollinating with that community and establishing something to go beyond,
you know, just the, just trying to get their community to come meet your project. Cause and cross-pollinating with that community and establishing something to go beyond just
trying to get their community to
come mint your project because that seems to be
all that people are doing
when it's collaboration.
It might be a little cut and dry
coming out of my mouth. People
wouldn't look at it that way.
That's basically what it is, right? If you're not
really engaging with them and connecting
with them unless you have an already established relationship.
Yeah.
No, I loved everything Paul said, and I'm sure that I can't imagine that anyone here says that they don't want to see more creativity in the space.
So I want to hear everyone's takes.
And I mean, I always want to know what people are building.
But if you're actually building something that you think is stand out more creative, then let's hear it.
You know, I'm glad and I guess I can somewhat say this is like, at least we're somewhat beyond the whole just whitelist collaboration.
Like, I honestly think that's just the most surface level of collaboration, right?
level of collaboration, right? It's just this exchange of whitelist spots. And if anything,
It's just this exchange of whitelist spots.
I feel like that's just honestly more of a like collab manager type of thing. And it's less of
like the actual projects, but I myself, man. And then I'm glad to see, like, for example,
I know Solzy in Kabul, you guys have a partnership with one of the biggest, like,
I think clothing manufacturers, right? So. So I personally would want to see more products,
collaborations on products.
I see Moonsheep.
I see Dan, sad boy down there.
And he has his own clothing brand outside of Moonsheep.
And so I would love to see more brands
kind of approach it that way.
But definitely see where you're coming from, Luke.
We do got hands.
I want to go to Paul, and then we'll work our way around this room man paul
what's going on yeah first of all i think that luke started a movement because i heard dojo say
that he just taking a shower in the space so you know everybody's everybody's in the shower and or
eating on space nowadays so shout out to luke for starting movements but you know there's uh
i always kind of go back to creativity.
And this is, this is how I personally try to think outside the box.
You know, there's only, there's only seven notes in a scale.
The eighth is an octave.
Okay.
So there's only so much you can do with a song when, when you think of just the notes,
but you think of how many people, how many bands out there got
creative and basically used the structure of other people's music. And I've said this before
on Spaces, but I mean, this is a perfect example for this space. You take the same chord progression
and you think outside the box, put a different melody and harmony and structure to the song. So
that's what ultimately we've done with creating the lore and the art and the structure of pupils.
And I can see others doing the same on how they create. You know, there's a prime example of
music and I always have to go back to it you can use you know bands like rolling stones leds
up and all the way to blink 182 you know i mean there's so many different uh things that have
been done but you know necessity is the mother of invention and um you know inspiration definitely
comes from uh or creativity comes from inspiration So that's a short take on it.
No, I love it, man. And Paul, by the way, I don't know if you're possible to co-host yourself. I do
want to maximize the panel today. I want to bring up one more person onto the panel.
Can you bring me up as co-host or no?
No, I can't. I think it has to be the host account. So maybe from that other device.
The artist of pupils is hosting. And if she could bring me up she's all
she's over uh she's not with me right now so she's uh she's exploring hollywood right now so i don't
think i could be a host right now no worries no worries uh yeah no no worries i just wanted to
maximize the panel but don't worry guys i see you guys in the request line um i'll try to make you
guys best fit whenever um let's go to gangster all-star here and then true
right after gangster what's going on yo could you throw to true and i'll jump in after true
because i just got a call coming in so yeah yeah you're good no worries man no worries man oh look
before actually true you speak um i just want to comment paul it sounded like you were on the set
of fast and furious for a sec bro i just heard like some crazy exhaust sounds in the
back i was like yep that is definitely that's hollywood right there yeah there's always got
to be some jackass going by on a motorcycle i was like oh paul's on the set of fast and furious 12
bro uh true what's going on so i kind of want to play the devil's advocate on this one because I'm personally hosting creativity spaces like once a week
and a lot of things have been popping up.
But what I genuinely feel like currently
is that we don't actually need more creativity in this space,
but we need more ways to support creatives in this space.
Like if you look at the timeline,
a lot of people have kind of fallen either into the loop of just shitting out coins on their timeline or becoming these like
walking billboards through creator campaigns so currently like the monetary incentive is
Currently, the monetary incentive is quite dull on the creative side,
but if we would have someone endorsing creativity,
then we could see that also on X.
But if you look further, the creativity is constantly happening elsewhere.
Even the other day, I learned about India using soulbound tokens as train tickets.
I think that's
wildly creative and it's not
being talked too much on the timeline about.
So, to sum
it up, I think we just need
to give creatives
a reason to be on X.
That's well said. Maybe
I'll give Gangster All-Star a couple couple more minutes maybe he's on the call right
now i'll go to souls for this one and then maybe edwin i see your hand up as well uh souls go ahead
yeah i just want to kind of bootstrap off of uh of a true point there you know i i do think that
creatives do need a better kind of funnel to be supported but at the same time you know crypto
this is not disagreeing with true whatsoever but but on the same token, right? Like crypto is just like any other industry. We're
building businesses at the end of the day, right? Like you're not creating an NFT brand if you're
not going to like, you know, build a business. I mean, it's basically a business, right? And,
you know, there's always going to be great ideas in any industry, but ideas are easy,
right? Like being creative and thinking outside the box
is the easy part.
The hard part is actually to package it and ship it
and make it easy for people to digest
and market it the right way.
And that's where it all comes down to, man.
It's really just communication and packaging and messaging.
And that was kind of my point earlier
with like just there's so much, so many ideas.
It's just like, how can i easily ship
this and market it and honestly you know you can have the best idea in the world and you can have
the best strategy you don't have the money there's so many different variables and it's a brutal
business man it's it's one of those things so i do think that crypto and just the blockchain in
general we've had some of the best ideas and i mean the last decade i mean they're countless
every single day using ai and different uh contracts but at the end of the best ideas in the last decade. I mean, there are countless every single day using AI and different contracts.
But at the end of the day, it's the people who kind of go above and beyond and also maybe
get a little lucky and get some resources to kind of package it and make that coherent
for everybody.
So just to kind of go off that topic a little bit, it's kind of a combination of everything.
It doesn't mean I do think that there needs to be, like I said, a better funnel and more
attention to the right places in crypto.
There always has been that kind of, I don't know, really difficult filter and kind of payoff for a lot of creatives, especially in crypto from a monetary standpoint.
And just from a risk standpoint as well, like it's very difficult for founders these days to actually spend the time and resources to create something of quality, you know, when there's not going to be a return, right? Like you have to make
your money back when you're creating something, right? Even if you're not doing it for the money,
you have to survive, right? And so I do think to some extent, yes, there needs to be a better
focus on the important things, but at the same time, it's also a packaging problem.
So I want to extend this personally with you is like, what have you learned about,
especially with launching Kabu and what has
proven to be like probably one of the more like successful strategies on how to like bundle up
this message, package this message and make sure that it's communicated properly. Um, curious to
know your insights on that souls. Yeah, a hundred percent. Like, you know, it's one of the most
difficult things in the world, you know, and it really kind of, I hate to pull a Lee on Abdo, but it's really the founder
funnel.
And I mean, not to toot my own horn, but it's, you really have to represent your personal
brand with what you're trying to, you know, make coherent with your own.
And it's a lot of outreach.
It's a lot of, you know, from the very start when we launched Kabu, we wanted to make sure
our trailer represented exactly what we wanted to portray the world, the ethos, the characters.
We wanted to have a full, easily shareable package where anybody could say, hey, look at this new project.
This is kind of what to expect.
And when you go into the server, everything is kind of branded around this world and the message of creating friendships, being one of the first multiverse IPs and just the message that we've been kind of portraying the entire time.
But listen, I mean, everybody just wanted whitelist, right? Like 85% of the people who are buying into your project when you mint are going to be, you know, just going for the whitelist, right? And that's okay, right? Like, you know, make your bag when you can. This is just what NFTs are, you know, they're always going to be, you know, it's a lot of whitelist grinding.
But the people who are going to stay, it really kind of comes down to that packaging, that messaging.
And really, like what I've learned from Kabu is like your pre-ment phase, when you have the most attention and you get all these people from whitelist, you have to expect that 85% of them are going to leave.
And you want to shove down their throat as much as you can exactly what you are and why you're here, what you're planning on doing.
Because, you know, your job, when you have that attention, it's only going to last for a few months.
And your entire project lifecycle until that next major activation,
you want to try to convert as many people as you possibly can, or at least extend the message as much as you can to try to make that clear to everybody.
Right.
And, you know, so if they stay, they know what to expect.
So that was kind of what I learned from Kabu that was super important, just like being
adamant, being on spaces and posting a bunch of tweets of like who we are. And we've, we've been able to keep a lot of really,
really active community members that honestly, I'm super grateful for. And a lot of projects
wish they had just people who are just diehard supporters. And the only reason why is because we
have shown that we're more passionate and more clear cut about like what we're trying to do
than, than they ever could. Right. And so I think that's kind of the lesson that I've learned from,
from marketing Kabu and what I think we did successfully. There's definitely a lot of things
that we could have done a lot better, right? Like obviously no projects perfect. Um, but one of the
things I do think we did well was just kind of making that clear for everybody. So, um, you know,
they could have, you know, kind of look towards it love that man extremely well said souls and you know just like thinking out loud here too is like i feel like one of the the
hardest parts about just being a founder just builder in general is this balance between
innovating new ideas for the future of your project and then while doing so like activating
current existing ideas that can work for the meantime, and
then thinking about, okay, what if this doesn't work?
And then you just have to constantly pivot and adapt the game plan.
And so I feel that the room for creativity is definitely more for like the brainstorming,
I guess the future side of like ideating and per se, if what I'm trying to say is making
sense.
But I don't know I
think the the system the workflow as a founder as a builder you know maybe that's something that we
can kind of hone in a little bit here um Edwin I want to go to you and then I want to toss it over
to gas right after um Edwin go ahead man hey man uh well said you know what what what was so sad
just now it's really good I have a new ideas I mean, I was on a Zoom meet with Kevin Lane just a few hours ago,
the Twitch co-founder, by the way.
So he mentioned one of the things that he did most
is when he separated the business to Twitch,
back then it's called just Team TV, right?
So he said what he did most is when he first started doing Twitch,
the separate team, what he did is he tried to talk to everybody who are using the product from there
and talk to all the creators around.
And I think this inspired me a lot because I always believe in this thing.
And I do feel like creativity, you know, it's either like you,
you've been from the beginning, you believe like you want to build a rocket,
you want to build something really brilliant, that is one of the way to do creativity but the other side around is like this creativity
has always come from you know the time when you talk to your users or talk to somebody who are
passionate about things you're doing and they give you some of the inspiration all right so i give you
three example right uh sorry i i would try to make it short like one is like i just talked to some of
the friends who are doing podcasts and i'm sorry, through this space as well.
What he told me is some of the fans
that told them to kind of like snapshot
some of the spaces, the creep,
some of the juicy part with the AI tools.
And what he did is he said,
there are like 10K of views from that,
and there were creeps that he did.
And he didn't think about that.
So this is one of the small creative
that we always
have it but it usually is not come from your mind it comes from somebody else who around you all
right so the other example is um i have a friend building a new product so he want to build something
that you know really the gen uh for for for you know crypto traders and uh but a friend but a lot
of the time he realized you know it's just better to be something like really
good for people to do research.
So right now I just tried out the product early testing.
He literally like I just key in one of my friends who are analysts from, you know, from
a VC firm.
And it just showed like who is he and what all the background information.
And the good part of it is that I can just find out which recent project that he is following and
the other people are also following. So I think this kind of idea is also really good because
what we taught is it didn't come out from the very day one when he want to build this thing.
It comes from the time when he talked to somebody, really his target audience, right?
So I think I'll just say this too first. I don't want to make it too long, but what I want to
highlight is it's always some of the creativity creativity comes good ideas come from the time when you spend time talking to
people telling about you know uh you understand the demand and you know ask them what they feel
what they need and usually these you know good product brilliant features come out from there
no and and when you honestly like said something that it's kind of like alpha
right i think sometimes whenever we have ideas i want to like share this with like a web2 friend
like share this with someone outside of crypto and see what they think because i feel at the end
of the day sometimes too we we get caught up in like the tech side of like crypto and like utility
this utility that.
But what if at the end of the day, you know, your most average user,
your most average consumer just wants something very simple,
something, you know, easy to interact with or use, whatever it may be.
And so I think sometimes dumbifying, I don't know if that's the word,
dumbify or simplifying it is probably going to be the best way to get that type of feedback.
But Edwin, really, really well said. I want to toss it over here over here to gas now gas you had your hand up for a minute now but we'd
love to hear from you man go ahead yo yeah thanks for that um yeah i think it's really interesting
this whole topic is very nuanced because i do agree that everybody's trying to build a business
and businesses are based on products but then it it comes down to, like what Kaby was saying, in this space, a lot of people are interested in money only
and not the actual product.
I'm not saying that everybody is.
So it's like, do you have the audience that will be interested
in your product to actually use it?
So, for instance, with Gas, we're anime, comic,
manga, whatever word you want to use. And the thing with us is that we have that kind of unique
IP. Animes, you know, or manga has been around for many, many years. But the IP is different
with the characters and the storytelling. And that's what's drawn the people in
so, and kept our community, core community really strong.
And a way to kind of add to that layer of creativity
is kind of utilize the potential of digital assets.
So in the sense of there's some characters that are digital assets that
feature in the comic book. So when we dropped our first volume, some people's like digital
characters were portrayed in it and they were like really buzzed up about it. They were
like, oh man, this is sick, blah, blah, blah, blah. And that's really cool. But then another way in which we've been able to, I suppose,
allow people to do something they couldn't normally do
in a Web2 perspective is there's a couple of holders
who have created their own media company called Maker Media
and they've been going down to comic conventions.
So they've been interacting with normies, say, and when they've been seeing the IP of gas, they're like,
oh yeah, I really dig this, blah, blah, blah. And they're buying volumes, like, you know, like,
either one, two, or yeah, well, number three is not available for them to buy at those conventions
at the moment, but they were purchasing it. And we had one person come in and one of our key community members was,
oh yeah, which gangster do you like?
I'll buy it for you.
And the guy just turned around and said,
yeah, I'm not really into crypto.
I just like the comics.
So it's about trying to find that balance of
does your product appeal to just strictly
like web free people
or can it traverse the barriers of
web 2 and web 3 so you know and i know uh we don't have any only forest people on here but
something that uh star lordy shared when i had him on uh brick by brick was you know when he when
they did the whole comic con activation there was zero zero zero like showcase of nfts
um and and i feel this is going to be the common approach to this bridge of how we convey and how
we communicate these web3 brands to web2 is like you know and we said this plenty of times now it's
like we don't want to you know have crypto be like the top of funnel i honestly think nfts in my opinion should be
bottom of funnel especially when it comes to building a product for an outside user um you
know i don't think anyone outside of the space cares enough about nfts yet right but you know
i think pudgy and so many other brands have showcased of like how we loop that into experience
on the back end side of things.
I think gaming is also a really great example to this, right?
I know off the grid, um, you know, had a little custodial wallet behind the scenes action
for every user that signed up early.
Right.
So it's little tiny details like this of how I think we kind of infiltrate, you know,
the outside world.
Um, but gas, I'm gonna toss it right back to you, man.
Uh, please go ahead.
Yeah. Thanks. And I just wanted to add a comment because i agree with what you said i think what comes down to is when you've
got a product people either have to feel that they need it or want it and i feel with the digital
assets side of things most people don't want it but eventually say for instance if you have uh
i don't know like let's just say naruto was starting and it started off as like NFTs and nobody really knew about it.
But then it got big.
Then people were like, oh, they got digital collectibles.
Yeah, I need this.
And then they'll end up buying it, if that makes sense.
You know, and I think it's different, right?
But, you know, with these Pokemon cards, for an example, that's like still trending to this day, there's this fandom that gets built over time.
And I really hope this happens for a lot of these brands that are born from Web3.
We share this fandom, this appreciation of an IP to an outside audience.
to an outside audience and it's kind of like this domino effect that kind of grows on its own
And it's kind of like this domino effect that kind of grows on its own.
um but look i think that you know it's definitely gonna require a lot more foundational building
here in order to get there uh but true i see your hand is up but then souls i think i saw your hand
up go up as well man we'd love to hear your thoughts and then toad i see you as well um true
go ahead man so on what gang was just saying here I think the interesting part is going to be when we have an i personally haven't seen anything that is something
that consumers must have that is utilizing blockchain technology so i think that is where
creativity is definitely needed like what could be some type of an everyday use thing that everyone has to have and perhaps they need to buy it frequently
to keep it you know interesting or if they need to consume it somehow so yeah and at that point
if we get there blockchain has to be something that people don't even realize they're using
so let's see you know true you got me brainstorming a little bit.
I think the biggest, in my opinion, from an outside view,
I think the biggest value that NFTs can bring to an outside non-native person
is imagining themselves as that NFT.
The whole metaverse pitch back in 2021,
I was honestly convinced and sold on that.
I thought that's what NFTs were eventually going to be.
But I think now with the help of AI and especially with V2 being still kind of being a huge thing,
people can imagine themselves as an NFT in a metaverse per se.
I think that's kind of like the vision we're heading to, but as far as products and like tangible items, I think these are the
ones that require zero blockchain feel to it.
Like even, even like with like the whole pudgy, you know, plushies and stuff like that, like
that should just be kept as a product on its own.
And it's just simply kept for brand awareness you know raising attention
etc whatever maybe um but true i love love what you're saying here i think i think it definitely
needs to be expanded on oh let's go to toad here and then let's go to back to gas uh toad go ahead
man yo i really love like the discussion going on like i agree with everyone who just pitched in
with their thoughts but i just want to go back fundamentally right web3 like there's like a template for nfts so let's say like the ones that became popular way back in 2021
or 2020 so it's like a template okay have good art or have a good discord okay have like this
kind of channels give white list like there's like a set template that people follow generally for
like nfts um so i do agree with the topic that it does it desperately needs creativity.
But coming back to 2025, I think creativity is definitely there. But what is lacking is
I think the execution aspect of things, like how the teams executed, how frequently they
execute it and what's their brand IP. Are they able to like stand by the IP in everything
that they do, like even the little things, right? Like how they talk, like if they're representing their project, like even how they talk in spaces.
And like even in the Discord when they make announcements and like even if they talk generally.
So, I mean, those little things as well make a difference, I guess. So like for us, since,
I mean, like Monad is generally based on like a Web3, Web2 interaction because we do generally
have meetups like every now and then.
So we recently had a meetup in Thailand and we are going to have one in Korea and Japan.
So, I mean, those things generally do help people connect to like if you are building an IP, it does give you an edge up.
Like apart from different projects, because if people meet in Web 2, like they do bond well
and then the lore continues, right?
So I think that's one of the things
that can make a difference.
And like if we leave out this aspect as well,
if we leave out the creativity aspect as well.
So I think one more thing that lacks is
people are just trying to make NFTs too confusing
because I think the general degen
who's in crypto is kind of dumb.
He doesn't want to think too much or like he doesn't want to like, okay, this NFT does this, you can stake it to get
XYZ, you can get this kind of utility. But I mean, those old things are just kind of too big brain for
the general NFT user. So I think just have like a really simple analogy that it projects like
vibes with and then just try to make the degen understand okay
this is what it is and that's it and nothing else right just just just not giving it too much like
okay just don't give them too much text to read or just don't go in too much depth like if they
love it they'll go in depth for you that's what they will do but i think from the the creative
the the what do you call it like the the product side, you just have to make it really simple, really dumbed down.
And I agree with Bossa.
I think you mentioned it previously.
So, I mean, just kind of doing that and always under promise.
Like, okay, even if you're making like an NFT game, like never over promise with anything.
It should always be under promise and over deliver.
So, I think that's what
a web treatment needs extremely extremely well said toad and i don't know if that was a sound
effect with that meow but that was awesome but you see this like for example man let's take bear
chain as example bro probably one of the most like i wouldn't call them troll but like they just have
this like it's like a mixture of dgenGen religion, but also like retardio type of vibes to them.
And Steady Teddies, I know they minted just recently, and man, they're doing exceptionally well right now in the market.
But outside that point, this religion, this kind of cult-like feel that certain brands or certain communities are
able to establish, that in itself is kind of like a form of creativity because you're
standing out from everyone else by being, maybe it's by caring yourself differently
or maybe you're having like a strict tone of your voice to a brand, right?
Your brand tone of voice.
I think this is the type of stuff that really makes products stand out nowadays.
But Toad, love all the references you mentioned man really well said um gas i want to go
to you and then go to luke after gas what's going on yeah i think we've once again we've been raising
some interesting like topics and with regards to your statement about like the ai or the metaverse
i should say nft is being used as a metaverse or physical representation of themselves.
That I do partially agree with,
but I do also feel as though it just depends on what your product is.
So for instance,
a good way we could utilize blockchain technology
would be in tickets.
You know, if anyone has tried to get tickets
on concerts or football games or soccer,
if you're, you know, across the pond,
you'll know that it's really difficult to to use but the issue I feel we have is that the ticket industry is still
gatekept by traditional web 2 companies so how do we break that wall down because the technology
is actually there but then we just have to get those companies or you know football sporting
clubs or artists who are performing in whatever venue to then subscribe to using blockchain or
nft tickets say so that's one kind of issue then when we come down to like gaming i i honestly
think it's it just comes down to like the demand there isn't a game that's been
made at this moment in time that people actually want to play as an nft and going back to one of
the previous speakers points with regards to simplicity it definitely has to be just simple
so that you don't know how to use it and the question i always ask people is if gta 6 came
out and said right we're going blockchain.
Do we think, do we honestly think that people are going to be like, I hate crypto.
I'm not playing GTA 6.
Of course, people are going to flock to it.
They're going to play it because they want to play it.
They feel like their friends are playing it.
So there's a need.
Oh, I need to play it because my friend's playing it and I want to be involved in the conversation or the game is dope. I've played all previous five games and I ain't going to miss out on playing
number six. So that's from a gaming perspective. And, you know, there's a whole host of other
categories that we can talk on, but, you know, hopefully you get my gist.
No, man, gas, definitely see you coming. And first of all, I'm starting to call soccer football now
because of all the people across the pond are educating me.
So even though I am from the States, I'm calling it football.
That's how it should be.
That's how it should be.
Thanks, bro.
I was raised with calling it soccer.
I played soccer my whole life, bro,
all the way up until I was 16 years old.
But then ever since I met Web3 and I met people across the pond, they were like, bro, why
are you calling it soccer?
It's football.
I was like, all right, man, I'm sorry.
But anyways, Gas, to your points, man, you're highlighting, again, something important here.
And look, I think a summary, I know we're also heading towards the last eight minutes
in today's space, but man, solid, solid conversation.
I know we raised, I feel like we touched almost every, almost angle on's space, but man, solid, solid conversation. I know we raised, I feel like
we touched almost every, almost angle on this topic, but I know there's still so much more
left unsaid, but nonetheless, Gass, love what you're sharing here. And I think at the end of
the day, as long as we're providing a fun experience with NFTs, I think that's really
the only thing that matters, right? And whether this be an IRL event,
this be a digital experience, whether this be an onboarding experience, as long as we can make
that type of experience fun for anyone, you know, then I think we're painting the right image for
NFTs here moving forward. But look, I want to go here to Luke. And then I think we just have
enough time to get like maybe, I don't know, a closing thoughts here with Paul. And then we'll
kind of wrap up today's space,
man,
but massive,
massive thank you to everyone that swung by today.
And of course,
to all of our guests from gas souls,
a true Nick dojo toad with chog.
And of course,
Atlas with a miracle.
Appreciate you guys for swinging by today.
Luke,
I'm going to go over to you and yeah,
please share your takes,
man.
Go ahead.
Yo, thank you very much.
Excuse me one second.
Honestly, I just wanted to say that I don't know what else they've done,
but I've been meaning to check out SteadyTeddy's
because when I went to look at their floor on Magic Eden
and just check out the collection,
because obviously they were highly anticipated and then they minted,
I fucking loved the pre-reveal memes.
I'm pretty sure every single pre-reveal Steady Teddy was a different meme.
I don't know if anyone knows the details on that offhand.
I don't know if those were all handmade.
Just generated over time by the community team and whatnot.
So fucking cool.
It's honestly a shame that they reveal into something else and that metadata is switched.
I don't know if it's retained in any way.
Of course, they have those files somewhere.
But that was one super, I mean, kind of super simple, you know,
but having some sort of generative or like just varying placeholder pre-reveal of your actual NFT.
I just love that.
And like I said, not too not too crazy i'm
sure it's been done before to some capacity but obviously steady teddy's got a lot of attention
and for me personally first time i saw that i'm over here and um oh my bad no no no go ahead i
was just gonna say uh love you dude we gotta We got to link up IRL soon. I'm actually going to crash out on the timeline and be really pissed if we don't.
And to all the speakers and listeners, great chat today.
I really thoroughly enjoyed it as I had breakfast.
And now I'm getting ready to go out into the world.
Dude, I thought the shower was on for a sec there.
The shower was on for a sec there um the shower was on i knew it bro this man luke
is like i there's like a few people in this space that like shower and do spaces at the same time
i don't know how i feel about that uh but no luke appreciate you aren't you the guy aren't you the
guy that said pants stay off during spaces and i'm actually wearing shorts all right chill
chill all right don't expose me now um look
guys as always i'm wearing shorts too oh man yeah we definitely got to link up soon luke um look
guys i want to encourage everyone to follow the pupils account and this is what i'm saying man i i
i love hosting spaces specifically these type of spaces where we really hone in on like you know
exploring different verticals um and, you know, exploring different
verticals. And maybe, you know, you tune into these spaces and you think you'd be hearing the
same thing over and over again. But I think it's just as important to like revisit, you know,
past and future existing topics just because, you know, maybe metas change, maybe ideas change,
maybe your approach to certain things change. So shout to gas one more time souls atlas true nick chog dojo three toad i appreciate every
single one you guys and of course i would love to have you guys back on another people's space
um so with that being said i'll wrap up here with paul and paul of course any alpha any
announcements you have for pupils with us uh please go ahead, man. Well, no, I just wanted to say thank you to everybody. And I'm not sure. Okay. So you know
how like you go through different cities and you, I'm going to like, kind of like change the topic
a little bit, right? It's just like a 30 second rant. Have you ever been through like LA, you go
through Chinatown or you go through like Westminster and you, you get like all the good
Vietnamese spots, dude dude I just literally
went through Hollywood and there's an Ethiopian I don't even know I've never even seen an Ethiopian
street before but it's kind of interesting just had to freaking like give a live update
but anyway dude I just wanted to say thank you to everybody first and foremost for coming
boss I you're always a beast at what you do I don't know how the hell you do it,
but you do it. Can't ever fade this man. Shout out to Luke for always being in the shower.
Absolute freaking legend and dojo as well. So you guys, absolute legends. And, you know,
the pupils community. Thank you all as always. You know, any updates and stuff like that with pupils?
You know, we have just been building, dude.
We've just been building.
And, you know, we just have our tight-knit little community that we're cultivating right now.
It may seem quiet, but it's not.
You know, it's an absolute pleasure to just kind of get to know everybody.
You know, just kind of building that core community core community like that, that 100, you know, I mean.
So anyway, thank you for everybody coming today.
Thanks for boss again and unfungible legends.
Absolutely, man.
Paul, appreciate your kind words as always, man.
And look, guys, I encourage you guys keep hopping up on more spaces.
You know, if you really want to stand out in this space, you got to make sure you're building a memorable voice.
And that is by attaching your voice to a PFP.
And so shout out to Paul.
Shout out to everyone here that made efforts to be on today's space.
But look, I'll wrap up going back here to the music
that Paul was sharing with us in the intro.
Guys, I wish everyone listening a fantastic rest
of their day, night, afternoon,
whatever time zone you're in.
And we will see you guys next time.
Cheers and peace out. Music I'm out. And you're all out of smoke Light me up and sink her in
Before I go
