Web3 Mass Adoption: Unlocking the Mass Market 🌎

Recorded: May 9, 2023 Duration: 0:43:39

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Great, I think we have all the speakers here. Maybe let's give some more time for more audience to come. Right now we have about 50 people in the space. Thanks guys for joining the space today.
Okay, and now we have about 65 people in the space.
Yeah, let's give it a two more minutes. Then we can get started.
Okay, I think we can start. Hey guys, welcome to the Twitter space today. This is the way from the MB/TNBD team. So today we have very, very lucky to have three guests to join our space. So we have a BICONOMY particle network as well as playbox.
So today's topic is going to be about Web3 Mass adoption and how we can unlock the mass markets, not only from the Web3 space but also from the Web2 place. So like I mentioned before, we are very honored to welcome three different guests.
from very different sectors. So maybe we can welcome the guests to give a brief intro of their project as well as themselves. So first maybe I'll start with Justin, the head of product marketing from the economy.
Hey everybody, thanks for having us. So yeah, we are a economy, we're a Web3 developer and transaction infrastructure platform. We specialize in account instruction with our recently released
SDK on ERC4337, helping make Dops more usable for the mainstream audience with features like gas abstraction, on ramps and so forth. So yeah, happy to be here.
Thanks, buddy. So next, Hayden from Particle Network, the head of DevRel.
Hey everyone and let's do a media e-way. I know the gas here today. Yeah, I want to tell a little bit more about our project. We're part of called particle network. You're gonna love it. Yeah, so what actually particle network is about? Yeah, we are about making
easier for you, factory folks, and we got a lot of crazy good middleware services which can help developers build cool stuff and so for example some very user-friendly DApps without any hassle for the users and also we are bridging the gaps, brittying
between the web 2 and the web 3 space so you can all can join the best of both worlds. And we got some sick features like our seamless authentication and also wallet service suits which is powered by MPC and also a construction by the partnership between a economy and a
I'm talking about the smooth logging and top notch security. So those are all wrapped up in one top package. And we're also big on NFTs. We got one stop NFT solution for making the breeze for you to create, tree and manage all the digital assets. And also, you
Also, I mentioned about the helping depth. Our SDK also supports a bunch of platforms like Webin, iOS, Android, Unity, and Unreal and so on. You can view the dabs of your dreams no matter where you are working at. That's the low-down particle network.
and we are here to make WebTree accessible and fun for IRI1. Whether you are a developer or user or just someone who are curious about crypto. Thanks a lot, Hayden. So last but not least, we have Kim, who is the marketing director of Playbugs.
Hi, I'm Saren, the co-founder and CEO of Playbugs. So I like to talk a little bit about what we do, you know, Playbugs where the world's largest X2N project. Currently we have the most active NFT in the world, the most traded NFT on BNB chip.
in the world in May. So we also have right now a lot of X to earn projects on Playbugs, for example, we have the largest shop to earn project on Playbugs with 26,000 global shops where anyone in the world can shop and earn crypto on
on playbox. We also have right now game to earn, like Play to earn. Play to earn game have been played over 30 million times in three months. So right now we have about 15 million users monthly. So we're growing extremely fast.
and we have a stamp to earn going on right now. So stamp to earn is very interesting is where you collect NFTs like a stamp book and then the more stamps you collect the more points you earn and then the more points you earn the more tokens that you earn from playbox
in the future. And in mid May, on the 15th or 16th, around 16th of May, we are about to launch Walk to Earn. But Walk to Earn feature is very interesting because we make it especially for Web 3 people who prefer to stay at home
and just walk with that fingers. So with just a click of your mouse, you can walk and then earn some NFTs, you can earn some free freebies. So that should be very interesting. And then at the beginning of June, we have a watch to earn launching. And then, you know, that's the biggest watch
and platform in the world because we've signed with the biggest global players in the industry exclusive. So nobody else in the world can sign with them. And then we have like other listen to earn coming and many, many other extra and projects coming on board. Thank you very much.
Thanks a lot, Sarun. Guys, as we can tell, all our guests are from very, very different sectors, but focusing on the same goal. So we have a economy who is focusing on the in-fra, especially the account abstraction site.
which is a wallet middleware focusing on a smoother user on birdie journey and we have Playbacks who is the master of X2 and models there as Saru mentioned they have watch to earn shop to earn play to earn step to earn you name it and
and they have it. So I guess today's agenda would be a very interesting Q&A. So I will be sharing some of the questions and welcome music guests to talk about their opinions as well as their thoughts. So the first
question would it be open to or so what's your view of mass adoption in web3 and what kind of stage are we at now maybe let's start with the economy. Yeah sure thank you so great now
what are really interesting kind of crossroads in this concept of mass adoption where we're kind of starting to enter I would say the web to market and bring more mainstream users in the main way we're going to be doing that is through things like account obstruction and really ensuring that we create
these seamless user flows and user experiences. One of the biggest frictions to Mass adoption obviously is the onboarding experience itself where if you're a crypto newbie or a web3 newbie there's just a lot of barriers to you entering the space and using like a gaming
for example, or a DeFi app. And so we're really helping to make that more kind of digestible and easy for the average user. And then for Web3 users themselves that are more familiar and more technically adept, we're just making it more enjoyable ultimately. So for things like gaming apps,
For example, you can play your favorite game and utilize features like session keys or gas abstraction just to ultimately make it more fun to actually play. And not necessarily having to worry about some of the complexities that currently exist within like
completing transactions or carrying out redundant actions within the DAB. Making it easier for mainstream users to onboard, I think, is priority number one. And then for existing web three users, making their favorite DABs and their favorite platforms just easier to use.
Thanks a lot Justin. So Hayden, what's your opinion on this from a wallet perspective? Yeah, I truly believe we are under evil something big. We've got all these amazing technologies like MPC for key management which lower
the barrier for entry for users, plus a contraction from backcomi, which helps tackle the unpleasant gas payment experience, and Playbuck also brought a lot of philosophy for crypto economic models. I think all of these make WebTree more user-friendly and more usable, but here
As the thing at this stage, I think we need some more high quality content to really bring some top tier experiences to the general market. I think that's what's going on to showcase the benefits of different decentralization and drive the mass adoption.
Thanks, Lockheed. So, Sarun, I know Playbox is super successful. It hit 10 million users in the same two months. So, how did you guys do it? So, what's your opinion on the method option? Yeah, good question. Thank you.
So right now we're at 15 actually we were in our third month. So in three months we've hit 15 million users. So we've done really well in terms of mass mass, but not adoption. Yes, we yes, we have the mass, but adoption wise, we're having issues is always difficult, right? The conversion from Web 2 to Web 3.
from 15 million users to drop off is huge. Right now, Web 3 users, we have about just over a million per month. So around 50,000,000 users per day. So I think that's a huge drop off. And that's from hearing by
economy and particle networks saying, you know, there's all these issues with education, there's gas fees, there's a Web 3 wallet issue where, you know, newbies say they have a hard time understanding what Web 3 wallet is and why they have to remember so many seed phases. So that's a huge
chain of events you have to learn before you buy an NFT. So we passed out the steps you have to learn and it's actually like a 15 step process that can actually take up to a month to complete from a newbie to a Web3 user just to able to
to be able to buy one NFT. So from that 15 steps, I think particle network have shortened it and also I think economy have shortened it to three steps. So I think that's something we need to do to gain mass adoption is to simplify the learning curve for all of the newbies out there.
Thanks a lot, Sarun. I think your answer actually addressed quite well in terms of the next question I was going to ask. So from your perspective, right, so the current challenge of method option web series definitely
the user path. So how we can not only get more users from the top funnel, but eventually to convert them to the Web3 users and actually interact with these apps and they know how to create a
wallet for example. So how about the rest of you guys? So for particle network, I know you guys work a lot with the top DApps on BNB chain as well as the other chains. So what are some of the challenges you are
seeing of the mess adoption. Yeah, so first thing is about user experience. But I think we have talked about from the above discussion. Yeah, it used to be a pain, but lately we have seen some real breakthroughs. We see new tools and tech popping up over the
place, making it easier for people to get in Web Tree. I think we start to see some big difference in how Europe people get interact with the Web Tree space soon and is getting better all the time. And I think another thing is about the developer experience.
such as how do we make it easier for new developers to delve into WebTree and start building cool stuff? Yeah, it was tough. Yeah, and also we did a lot of hard work to improve the experience for the multi-platform development as well. And for particle
our goal is to make it so that the apps don't even have to worry about those very neat gradey blockchain tags. You can just focus on building some there awesome and also a chain-genistic apps that work across different platforms.
Yeah, and I think we are we are beginning there very soon and also for some other considerations such as utility and think right now a lot of people still get drawn to web tree because of the potential for making money on web tree right but I think we need to find
are more in this case, that actually make a positive impact on the society so that it is, I think a lot of people still keep kind of negative opinion on map 3 because of all those scams in the past. I think it's the time to get some really 80-year-old
expose new ways to use web tree and go beyond this speculation and also truly improve how the people's lives should be like. Yeah, that's my thought. Yeah, thanks a lot, Hayden. So Justin, I think for those
who are not familiar with the concept of account abstraction, right? Maybe, can you please share a bit more or explain what your project does in layman's terms and how it actually lowers the barrier for users to enter into Web3?
Yeah, sure. So the kind of instruction in this context we're really referring to, the shift away from EOAs and moving over to Smart Contract Wallets. You know, one of the main benefits for that, especially for mainstream users, would be this
just easier to use generally speaking. So for things like private keys, there's the account recovery. It's easier to actually log in through things like social log in. You have gas obstruction as we mentioned before. So really it's kind of taking the standard
the EOA and making it a lot easier to use from the user experience, but then also from the developer side, I get a grants them a lot more flexibility around what they can do with it within their DIP as well. And so that's really kind of how we're thinking about kind of the toolkit and the SDK that we've built is that
It kind of serves two purposes. It gives developers more flexibility around what they can do within their app or on their platform in terms of the features they offer and how they intend to scale their use case and then for the end users themselves again it really just breaks down this barrier that it
is currently with the EOAs. And regardless of whether your very technically sound within Web3 or whether you're completely near to the space, moving to account instruction just makes it easier for everyone and eliminates some of the headaches that currently exist within user experiences with EOAs.
Thanks Justin, so this is super helpful. So Saroon, I heard you guys are also integrating with the service of particle and I was wondering
How do you guys lower the barrier for users to enter into Web3? I know you touched a bit upon this from your previous answers. So maybe you can share a bit more.
Sure, well, definitely we are working with particle network. They're good, good product. They're everything we're looking for, you know, simplifying the Web 3 wallet experience. So what we're doing with them is essentially trying to give user an automatic
Wallet Web 3 Wallet generation. So once you sign on, you get an app and all you need to do is log in with your social network like Gmail, for example. And then automatically you don't need to remember seed faces or anything.
And you automatically get a very simple Web 3 wallet and you can use that to buy bricks, you know, in-game economy or you can buy P-bucks in the future or some other digital assets. So I think that really helps, you know, because we don't have to spend a lot of time developing our own product.
and we can go to market very quickly. So I think from my initial first question where we stated that we passed, we looked at the UX UI journey for one user to buy an NFT and usually it takes 15 steps, right?
With the integration of a particle network, it will take like three steps, like three clicks. So we've shortened it from three clicks and on average, like it can take a week or a month to do, you know, for a total newbie. And now you can, you can basically do the whole journey within
probably like five minutes, right? So I think that's going to help a lot because having an app also helps because we now don't have an app. So particle network, you know, they're an app like for the users to use so they can download playbox and
app using particle network engine. So I think that will tremendously lower the friction, you know, for users for the 10 million users that we have to try to convert into proper Web 3 user. So that's
with the help of people like particle network and by economy definitely the helping and shortening the go-to-market time and also they've already passed out the simplest path, you know, UX UI journey for all of our users.
Thank you, sir. So your perspective is definitely very helpful. So from a user experience myself, I also believe that a smoother onboarding journey is the key to interact with a lot of the DApps. So I'm particle. I know
By calling me as well as playbox, I'm saying a lot about what you guys are doing, right? So from your perspective, what do you think or what kind of infrastructure do we actually need to unlock the mass market? Oh, yeah, I think here's the thing, right?
We really got a lot of tons of top tools and platform infrastructure out there. If you go to check out the landscape of 2023, all the institutions will have a lot of summary. We pretty much have a bunch of different projects on each sector. But it feels like they are still
of isolated, you know, we're gonna really to make them work together so everyone can yeah right on the way of each body each one's success. So if we can take part in the economy for the example, you know when these two guys, when we these two guys join
for this, we can create an apical combo of NPC and a construction tech. We can smash barriers and pumping up the power for both of these two technological worlds. And yeah, we really need to see some of these kind of collapse in the future.
And then if we put our hands together, I think there is no limit to what we can achieve. Yeah, let's I think we can just keep pushing forward to create a better more connected battery and to fully realize the benefits by doing this kind of interval of ability.
to you among different projects so that we can leverage everybody's effort to build something great together. Yes, thanks a lot, Hayden. So, Justin, what's your opinion on this? What do you think are the infrastructures that actually need to unlock the mass market?
Yeah, so I think one thing that we're doing very actively right now is focusing a lot on partnerships. So whether that's with you know, particle or elsewhere, really kind of creating this network of info level providers and helping kind of
breakdown these barriers as we've mentioned now is going to be essential. So it's not just about having singular, like, infer-level players across the space. It's about leveraging the different features and different, like SDKs, for example, that each one can provide.
create this better user experience. So I don't think there's any one in for or any one solution that's going to kind of be the unlock for mainstream adoption, but I do think that collectively having different providers working within this
ecosystem together to kind of, you know, leverage the different features that we all offer is going to be, is going to be the key here. And that's what we're starting to do now. And I think that's what we're seeing with DApps as well and with platforms is that the ones that are utilizing, in for, on a multitude of
level is not just for the user experience itself, but also on the backend for the developers has also been extremely advantageous. So yeah, really creating this network of different and pro-level partners working together is essential. And that's what we're focusing on this year.
Yes, thanks a lot Justin. So I think you mentioned the key term partnerships, right? I think all of you guys are working closely with us. So my last question would be what do you think from B&B chance perspective, how we can better help you guys?
as well as to onboard more users to Web2E4 example. So how was your experience so far working with us? So we are open for opinions, obviously. So maybe Justin, we can start from you? Yeah.
So yeah, we've been working with B&B for a while. It's always been a great experience for us. And one thing that we do with almost all of our partners now is we engage in co-marketing. So whether that's through Twitter and doing these AMAs, for example, or through more technical documentation,
and DevRel, we really just enjoy doing those co-marketing pieces and that's been very advantageous to the space as a whole. I think kind of generating this awareness around, you know, not just the kind of the benefits or the more fun aspects of Web 3 and crypto, but
really shedding light on kind of the tangible use cases around like defi apps for example is one way that we can kind of work together to bring more awareness to the space. So yeah, I think that's kind of my biggest takeaway and something that we're again focusing on this year is a lot of co-marketing
bringing on new partners and then really kind of bringing in more awareness around the different use cases that are currently coming into the space on platforms like B&B. Thanks a lot Justin. I'm so seroon. I know you guys are relatively new.
with BME Chin and what have you been, has your experience been so far? What do you think have we done well? And what do you think from an ecosystem perspective or like from a project perspective you look from us?
So we've had a great time, you know, on BNB chain. We're now, I think that's the third largest project on BNB chain daily. So although we're quite new, the numbers is just, you know, keeps growing. This is even without the particle network integration done. So imagine
And when we solve the friction, you know, the numbers can only go up. And one of the good things about B&B chain is the, you know, the fees, I think compared to other chains is very, very good, very low. And the speed is good. So we like that the scale is good.
scalability and the security is good. So many, many good things, you know, I can't say enough about B&B chain. But from playbox's perspective, you know, we are also trying to sign the world's biggest partners. For example, we sign with the world's largest watch to earn player, which is like the biggest
streaming provider in the world. We've signed with the biggest, also another thing is we've signed with the biggest financial company in the world to eradicate gas fees altogether. So that product should come out within six months. So when we do something like that, I think it will shift the market.
So what I can tell you from our experiences is that I think from our perspective perspective, BNB chain, imagine if BNB chain can sign on the world's biggest Web2 companies and onboard them and get like a billion people into the network.
at one time like what we're doing. We've also signed with some of the Boas biggest like Tocos and Wallets, like Web2, right? Some Tocos, they have 100 million users in one country. Some Wallets have 50, 60 million users. So we work with them to bring every one of their users
users on board. So I think BNB Chain is doing something similar, right? Like with working like with people like play parts who have already signed all of these global mega giant web2 companies. So in a way, you know, we're helping mass adoption.
But I think as crypto grows, a lot of big corporations, we've seen anchors sign the lights of Microsoft and others. So I think a B&B chain definitely will move towards that direction. And the more big brands come on board, I think the larger the audience
and the cheaper the fee and then the faster the speed and you know it's like a positive effect. So I think we're all going in the right direction. It's just a matter of time before the you know the whole ecosystem really explode. Yeah.
Yeah, thanks a lot, Sarun. I 100% agree with what you've said. So from the ambitious perspective, we are the largest chain by number of unique audit addresses as well as the reactive users. And we are also very actively
talking to a lot of web to conglomerates as well as game studios. So I think from this perspective, we are trying very hard to convince the web to not only companies but also users to join
like BNB-Chain do for the purpose of mass adoption. Yeah, I'm pretty agree with the opinions from the economy and from playbugs. Yeah, and I think for us we are really loving what actually BNB-Chain consists of being doing.
this in the past. And also, yeah, you did a great job as a matchmaker for everyone in the ecosystem. Let's say for for for restoring the partnership and the collaboration within the ecosystem. I think that's pretty meaningful so that everyone building it be a
B&B chain can have a lot of chance to grow together and stronger, which is some experience that is very hard to find in the other ecosystem. And I think the second thing, I think B&B chain can really play as the ultimate party
post that really brings the web to and web tree words gathered as you mentioned and we really did appreciate the efforts you have been done and see and it's not just about talking with did experience a lot of such cases in the past and yeah it would be really nice
as if we can see some big names and some giants coming to the web tree space because it was hard for the startups to get some deals, especially from those huge companies. But I think B&B chain could be the perfect win-man.
looking everybody up for some epic collapse. And think of being between whom, make some big moves and get everybody talking about the wonders of WAPTree in this. So yeah, if we can make that happen together, somehow the method option gonna be just around the corner of the day.
Yeah, thanks a lot hidden for your kind words. I think from our perspective, partnership and collaboration is definitely the key to success. And we've been working hard to create a very close tight community.
So I think this is one of the key advantage of building on BNB chain because we are such a close community and ecosystem that everybody is willing to collaborate with each other.
This comes to the end of my questions. So maybe I can open up the mic for you guys to share some last words with the audience.
So maybe Justin, let's start with you first. Yeah, sure. So again, I think one of the things that we're most excited about for this year is continuing to push the narrative.
on account instruction obviously but is also working with new partnerships and seeing new use cases emerge and so that's one thing that we are actively pursuing is what are the most successful
use cases that we're seeing in Merge at a Web 3.0.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.2.#
Thanks a lot, Justin. So, Hedin.
Yeah, I think for us, I think the most important thing is really about pushing the boundary of how we can really leverage all the technology that we have been built on the past. And also, like, fostering some partnership on the
technical side and build, offering the best services for the customers like the B&B chain ecosystem like those games and metaverse. And also, yeah, really looking forward to have more opportunity to several guys and if you happen to see
any needs that we haven't been able to cater for the current situation. Please let us know. And we will do our best to address all the needs from you guys. Yeah. Thank you. Thanks, Hayden.
So Saroon, you have anything you would like to share with us? Yes, so thank you everyone. Sure, sure. Thank you everyone for listening. We're very excited about this year where we have a lot of large projects, features coming on board.
This month we have walk to earn coming and next month we have watch to earn and then we have listen to earn trade to earn coming We have bet to earn, you know where you can bet on football matches and casinos and stuff like that, you know sleep to earn or cook to earn listen to teach to earn
anything. So our project hopefully can be the biggest Web 3 project in the world and we can hopefully help all the Web 2 users come and enjoy. You know, our main goal is just to give enjoyment, right, an escape from reality, right. So that's what Playbugs is doing.
building like a fantasy land where you know you can come earn a little bit of money, enjoy watching movies, you can enjoy trading, enjoy doing anything you want and earn something back. So hopefully we're building a tool or building an ecosystem where we can help translate
the website, Web2U6, Web3 in the best possible way. So really thank you to Partico Network for working with us. Thank you for Binance, B&B Chain for helping us grow to right now 15 million users strong. So it's been an astronaut.
astronomical rise. So hopefully we can get to like a hundred million by maybe one or two years and really become the go to a web3 platform for the whole world to come and just chill out, enjoy and earn a little bit of a crypto. Thank you.
Thanks a lot Sarun, so this comes to the end of our Twitter space today. Thank you guys for listening. This is a great session and I would like to thank our guests as well.
from the economy, hidden from the particular network and the saloon from playbox. If you guys are interested in their project, definitely check out their official Twitter and
We look forward to seeing you guys in our next space. Thanks, guys. Thank you. Bye bye, everyone. Thank you. Bye bye. Thank you.

FAQ on Web3 Mass Adoption: Unlocking the Mass Market 🌎 | Twitter Space Recording

What is the topic of the podcast?
The topic of the podcast is web3 mass adoption and unlocking the mass market.
Who are the three guests on the podcast?
The three guests on the podcast are Justin from Biconomy, Hayden from Particle Network, and Kim from Playbox.
What is Biconomy's focus within web3 development?
Biconomy specializes in account instruction and transaction infrastructure, with a focus on making dApps more usable for mainstream audiences with features like gas abstraction and on-ramps.
What does Particle Network do to bridge the gap between web2 and web3?
Particle Network offers middleware services to help developers easily build user-friendly dApps, and supports multiple platforms like webin, IOS, Android, Unity, and Unreal. Their services also include seamless authentication and wallet services powered by MPC, with a focus on NFTs.
What is Playbox's current user base?
Playbox currently has 15 million monthly users, making it the world's largest NFT project.
What are some of Playbox's 'earn to play' projects?
Playbox has several 'earn to play' projects, including shop-to-earn, game-to-earn, and soon-to-launch walk-to-earn and watch-to-earn.
What is the biggest friction to mass adoption of web3?
The biggest friction to mass adoption of web3 is the onboarding experience, which can be difficult and complex for new users.
What technologies are helping to lower the barrier for entry for users?
Technologies like MPC for key management and Biconomy's gas abstraction are helping to lower the barrier for entry for users in web3.
What does Hayden believe is necessary to drive mass adoption of web3?
Hayden believes that high quality content is necessary to showcase the benefits of decentralization and drive mass adoption of web3.
What does Sarun believe is difficult about achieving mass adoption?
Sarun believes that while Playbox has achieved mass user numbers, adoption is still difficult and ongoing.