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I now bring you our host, Thy Revolution.
i'll bring you our host thy revolution
good afternoon happy friday and welcome to the community communities web free space i hope you
legends are good if you guys can hear me okay give me a thumbs up there are many a time we have
started spaces and it's just been complete silence because of the technical difficulties so yeah i
could see some emojis down there thank you very much appreciate you legends i've pinged over the co-host for you there bacon um i've pinged it over again um i'll get that to you right away
let's go so yeah i'll just give a quick brief breakdown as to how we conduct our spaces just
in case anyone in there that's new i first of all want to say a massive thank you to you guys for
jumping in and joining us tonight we really do appreciate it and tonight we've got a guest that
we've never featured before but i will say a massive shout out to zal uh from the zao za panthaki for making that connection that is what
web3 is all about and this is how we can connect build learn grow and elevate ourselves into
furthering our our journey through the web3 space with amazing people and making new connections
and friendships so a massive shout out to zol for that as well so usually we do a two-hour space featuring two guests giving each guest up to 60
minutes each to break down their ecosystems of course you don't have to utilize the full 60
minutes if you don't wish to you can utilize as much of that time as you would like that is just
the amount of time we'll accommodate at a minimum so usually there's a lot of people who are new to
that's quite a long time and we understand that but once we dive into a conversation and we start
talking about who you are what you're trying to accomplish and your journey through the space
time flies so always welcome to have you guys do as little or as long as you'd like on that front
as well so that being said a massive thank you for everyone for joining tonight we definitely look forward to learning about song jam and also connecting with um some friends of
ours as well that we're looking forward to seeing how they're collaborating what they've built what
they're building and how they're looking at moving forward through the web through space so as always
i will introduce our co-hosts and our core team and then we will say hello to the guests and then
we will dive into our first guest for tonight so that being said we have got the bacon sandwich in the building bacon happy friday sir how are we
yeah what's up boys and girls uh yeah good to be here i've had a week off work it was good um i
was doing little bits of work here and there um putting the minimum effort possible but i had a
nice view from my office uh i parked up on the on the seafront for a couple of days near my aunties. That was cool
She's like yeah, just park outside. It's fine. All right sweet
Yeah, it's good got to see me dad's got to see my mum
Busy old trip. uh did about 400 miles i
think uh in total so yeah quite a quite journey in an instance it's good fun
yeah it definitely was a journey to say the least many hours of traveling which to a british person
is a lot to uh an american they may be like oh you just took a
little tiny road trip that's all that was um yeah but this is on like like the hottest day of the
year and i have no air con um on the van so uh yeah it's pretty brutal yeah that is definitely
brutal well uh fair play on that front bro but glad you did it and you made it safely and you
got to see some family as well which is uh a double whammy so let's go appreciate you bro and of course happy friday
sir as well cheers dude no prob lameo we also have z3 in the building as well z3 happy friday
sir how are we happy friday everyone i wouldn't like to have been bacon stuck in a round
with no aircon brutal i'm looking forward to the space down the beach in it
let's go for a walk down the beach perfect it says a lot though when you've got to walk down
the beach to cool off in this heat but uh yeah definitely uh definitely an interesting one of course but uh
no wicked well thank you z thank you bacon we also have the hill on the stage as well hill
happy friday sir how are we happy friday matey good to see you love everybody bacon glad you
got the trip in get to see the fam that's nice rev uh i I got to tell you, that last photo there with the double,
doing double duty with some wiener dog cannons there, brother.
You're looking pretty G, I got to tell you.
Oh, yeah, thank you, bro.
I think I needed more yellow.
Yeah, definitely you need some yellow
shoes that was oh yeah missing yeah yeah they're definitely on the um on the amazon order to be
delivered soon uh maybe you could add some uh some fisherman's coats for the wiener dogs you know i
mean we get a long way to go but it's okay it's okay i didn't even think of that for those that don't
know i um bacon exposed me i sent a picture in the team chat of uh me i had a full yellow outfit
on and a yellow hat the story behind it i won't bore you with it now but representing the brand
of course uh enjoy it just enjoyed uh i enjoyed that little a little branded outfit so uh yeah
that's what i was referring to and when i showed showed the picture, I've got two sausage dogs,
and I was holding them in the picture as well for the comedy value of it.
I look like a massive banana, basically.
But, yeah, no, I'm looking forward to getting Corvus on the stage
But we will continue around and say hello to our new friend,
who is our guest for tonight as well, which we connected with through Zal.
So Adam, happy Friday, my friend.
Thank you for joining us.
GM, GM guys, happy Friday.
Yeah, it's exciting to get into this. And and shout out to Zal for setting this up.
Yeah, definitely, let's go.
Well, no, I appreciate you joining us tonight and I know that this is for the first time
so looking forward to learning more about you and what you've created and what you're building
and what you're aiming to accomplish in the Web3 space.
So yeah, how's youriday evening going so far oh it's been amazing yeah it's been it's been
really cool yeah actually a few spaces already this evening um so yeah some some good insights
made some new friends about i say the new the new meta i had just heard about tonight is uh what was it app coins
app coins so the the concept oh yeah yeah yeah yeah software software is content right so which
is actually you know with vibe coding that's actually feasible right it's not you can release
a product in an afternoon and you you should
so yeah uh it was but it was a cool space uh with some guys uh i think they're all over in uh nyc for the nft the big the big one nft nyc so yeah
can't complain can't complain i mean i i'm delighted to land here i can see candy in the
crowd shout out to candy i can see ebazella yes we had a we had a crazy one yesterday it was wild you know we did this genesis launch on
virtuals and uh yeah it was just crazy you know we got got um 100 183 over subscribed
on the on the sale but we we actually we actually hit that target with it you know we made a hundred percent of that in in
an hour right so with much of it coming in in the final moment so there was some crazy activity on
the market I don't know what the hell happened but the what for some for some reason I I don't
know if virtuals are still trying to fix a bug but for some reason we opened at almost two million dollars and uh and I think I think
some Jeter's must have got wrecked I think perhaps a couple of whales made money I've got no idea how
the price was was able to get bid up like that but uh it's it's it's surreal actually it was it was
super surreal because we just we got like the red dildo as the as the thing open and uh but
but yeah it's it's not you know there was there would be no liquidity there was no liquidity to
maintain a kind of two million dollar fdv but we ended up so we ended up you know stabilizing
in in alignment with the liquidity pool right and uh yeah but it was super super
wild and then i i did that i had dinner and then i had another space i had the space with placeholder
like directly afterwards and the first thing i was like what what was happening with the price there
i'm like bro i i don't know you know. You know, so we've been looking into this stuff
and it's super interesting to kind of figure out
some of the, you know, virtuals Genesis.
It's still quite a new launch pad.
And I think it kind of, you know,
these launch pads kind of inevitably attract snipers
and whales and bots and all of this stuff.
So there's still, I i mean really like from my perspective
we should have opened just at you know at the fdv that we that we had raised right so it shouldn't
it shouldn't have got bid up like that but i think perhaps because for some reason the kind of the heat all happened you know it started really cooking
just minutes before the launch itself and it's it's funny because these launch pads there's
thousands of people coming in i mean it's not i mean not thousands and thousands but
you know one thousand and hundred in this case, right?
And yeah, I'm still kind of getting my head around it all.
But yeah, really cool to be bonded on virtuals now.
And yeah, it's really, you know, the week leading up to it,
or the two weeks leading up to it, I mean, I hardly slept.
You know, it was kind of wild because we were going up against some pretty there was some pretty
overhyped launches going down that week and so we created this yapping campaign literally over
the weekend and i kind of kind of galvanized the grassroots to get the word out there.
You know, we built a leaderboard for X, you know,
using anyone that was tagging our official account or using our cash tag.
Basically, you know, all of them are entitled entitled for for two percent of the of the supply
of the token right and uh and then we we made an early multiplier so like if you were early you
would get you know you kind of get a get a a larger allocation of the the sing points
and uh it was just the uh you know it was i think eric eric who's you know one of our
early backers uh he he just sent me this website and said adam look this is what they're doing can
you can you do something like this and and we took a look and we thought okay we could probably not
bother with some of the some of the components they they also ran a community sale so they were kind of taking
they were they were doing like a blind price auction for their launch as well um but yeah it
was uh so we we just built this thing and uh put it out there and it and it worked so yeah i mean
so i'm i'm i couldn't be happier really because you know imagine if uh imagine if like i was here and saying like oh yeah we just
almost didn't we we put this thing out and it just didn't didn't convert yeah it was kind of sad
but uh cool yeah what what's what's cooking guys what what's the what's it sounds like it sounds
like you've been on a right journey uh up until uh up until today um yeah yeah well even today but it was a bit like inception you know you know the last you
know the scene in inception when they wake up on the plane right like at the end and it's just like
this morning that was what this morning was like it was like oh my god what the fuck happened like did that actually just happen and then it's like new life
you know it's just like everything has changed now like nothing is the same and it and it never
will be it's just it's it's just been yeah it's like putting the pieces together and figuring it
out so what what is uh what is the name of the projects
song jam oh song jam yeah that's it so so what what made you decide to pursue this what what was the the thing that made you go you know this this is what i want to do and this is how i'm going to
do it yeah well basically so what happened is so back in back in 2017 I had this so I had this these guys were
trying to sell me an ethereum rig and I I was so intrigued by this this opportunity to get get hold
of a of a of a mining machine for this cryptocurrency that I didn't know
much about and so I said can I come and visit can I come and visit your factory and come and check
it out and and I did I went to visit and and when I got there it was it was wild because
you know it wasn't actually it was set up as a mine right it wasn't actually a factory
and it just had all of the ethereum mining machines all around and there was a lady
a lady there just sitting on a chair you know big fan music playing and I had no idea actually I had
no clue what was going on I hadn't I hadn really ever, I hadn't ever visited a data center before.
I've been to plenty of factories.
So actually, I was, you know, I was kind of coming out of electronics manufacturing.
And so I was familiar with the factory setup.
But seeing this whole warehouse full of Ethereum rigs mining away these cryptos,
it was just super surreal.
And I thought this is the most now thing
I could possibly be experiencing.
And so then I started looking into Ethereum
and trying to understand what it was all about.
was a really interesting time for ethereum um and there wasn't there wasn't there wasn't the kind of
infrastructure that we've got now but they had they had simple like there was a simple wallet
and there were simple ways to kind of i i didn't actually buy the rig by the way i just i should
have done i i'm an idiot actually i i got like looking back at it like why did I just pick up a ring but um I I I just couldn't I still couldn't get my head running but I did buy
some E right so and uh and and I I started experimenting with like building tokens you
know so I I remember like writing my first ERC20 contract and which I say that I copy and pasted some code and you know I
had a token and and I looked at it and I was like wow that's not going to have any value at all like
I'm not going to do anything with that and um and and then and then I was at an event I was at the
I was at an ethereum meetup with Vitalik and uh and so I had the chance to meet Vitalik
Ethereum meet up with Vitalik and so I had the chance to meet Vitalik and it was you know ETH
was like still like what $200 at the time and and I thought man this is this is really you know so
so this is just really incredible this this whole thing this is just the the wildest the wildest thing and this is just such an amazing opportunity um
for for intellectual property and uh and the reason I thought that is because it's because I'd
I'd been doing this music tech diploma in 10 years prior to this year right right, I was studying music technology in Brighton,
and a lady came in from the intellectual property office,
and she told us, she said, if you want to protect your copyright,
you want to protect your music, your song, you want to make sure it's copyrighted,
get a CD, put a recording of your music on the disc
put it in an envelope and post it to yourself and the immutable time stamp
of her majesty's postal service will validate that you created this work.
And that was back in 2007.
But even at the time, I thought it was utterly ridiculous.
I think Mac were already starting to phase out CD drives on their computers,
although they were just about to.
And I just thought, man I there's no way
do I want to be a musician this is like we're cooked you know this is we're fucked how is that
gonna how is that gonna gonna work in an age where everything is digitized and it was like
it was kind of the myspace days right like everyone had music on their profile everything was digitized
you and if you recall Myspace was you'd chuck up the music and it would be a core part of your
kind of profile right so so I thought so I so I didn't I just thought like you know
fuck it I mean I got I got into the kind of the engineering side more right so i got
into electronics and i and i and i basically i stuck with that and and and was was very much
focused on on the the kind of you know the electronic side and hardware hardware production
and i got into manufacturing and i i did a you know and i i I got I did a startup with a you know and I was focusing
on you know the production and the sales and life the sales and marketing and I eventually did a
licensing deal and that gave me a bit of flexibility to basically start what has become song
jab right so at the time I kind of I had this inspiration from from blockchain and this kind
of recognition that the the cryptographic proofs behind a blockchain could line up with
the intellectual property right so they could line up and and you could validate that you'd created
a work right so so that was that was kind of that seemed very obvious to me that simply you
would you know by having a cryptographic proof you could essentially have like a proof of creation
consensus mechanism that could that could underpin uh you know it could underpin a music app right
so I thought I thought let's we should build a music app that allows people to make remixes. And what we can do is we can use blockchains to create
cryptographic timestamps for when the new remix is created, and we'll include all of the metadata
so that the original creators of the tunes will be able to rightly be compensated when this work
gets monetized right so i i went out and i pitched this and i i met actually a guy uh so one of our
my my very first investors for this venture was a guy called step Pang who actually is uh he had sold his company recently to
Sea Trip uh sorry sorry to Skyscanner right so Skyscanner uh being the he was doing a travel
company and and he'd sold it to Skyscanner and then subsequently Skyscanner was acquired by SeaTrip which is the
big Chinese travel company it's kind of like the same same kind of thing as Skyscanner right like
you know just flight aggregation ticket ticketing stuff and and he was great and and he came and he
he he wanted to he was interested in investing I I spoke to another guy a German guy called
Dirk Eschenbacher who had done a pretty big series a he was also they were both into travel funnily
enough and uh and he he was also in and he introduced me to a guy called William Balbin
who I don't know if any of you guys know him but but he's the he at the time
he was the GP or he was AGP at SOSV and SOSV is the the only fund actually behind BitMEX right
BitMEX being the OG crypto exchange right and and William invited me to come out to Shanghai to to participate in an
accelerator program in Shanghai and uh and basically to and they and they wrote a check and
and and a few of them came together and we and we did this deal and and we got together and and I
I I brought some uh you know I brought some team together and i was i was
focusing on on building and iterating and uh it kind of just come off the back of having done
published a research paper right so i i actually teamed up with this ai researcher and we we
published a a research a research paper into basically like automated mixing.
So it's using a method from bioinformatics.
So the guy, Go Ray, who I was collaborating with,
was a bioinformatics master.
And he was also a musician right so so he kind of understood that
he could use some of the same techniques that that he was using to analyze you know say the
human genome and and we could apply that to music because actually music is kind of also somewhat
organic right and uh you know it's like it's got rules but they can you know they
they they they and those there are patterns and and some of them can be broken and some of them
can't and uh and so basically like we could we could use some of these like ai primitives to
analyze music to kind of generate cue points so that we could create seamless mixes right so that was so
so we published this paper we got we got this deal I was in Shanghai and started building out a team
and was was basically just building building the product kind of iterating and as at the same time like communicating with the music industry
so communicating with umg so umg were backing the accelerator as well so um the guy at the time in
the office to heen roy was uh he was interested and it was cool but it was it was there was always
a challenge with licensing right there was always a problem even
though we had this solution for licensing it was never it was never it was and i was speaking to
umg i was speaking to the guy literally like you know he's a vp at umg like number two i mean he's
just down from lucian and you know he's like it's not, it should have been, should have been straightforward, you know, to, to, to do it,
but it wasn't. And it was, and to, he, he was pretty right.
He was pretty straight up about it, but you know, he, he just,
it just was, it was difficult. And, and I guess, I guess like, you know,
we don't necessarily need to have the major labels on board, right.
To, to, to properly kind of commercialize the
the app but it would have been fucking helpful and and the thing you know obviously like you know
the majors do control like i think it's 60 percent of music now in the world right so my thought was
we bring the you know bring the labels with licensing deal and uh and then we can
have we can do pop music right so because it makes sense and people can make mashups they can publish
them on tiktok all of the rest of it so so that was that was going on um there was quite a lot of
friction with the licensing but at the same time i'd written a pattern so i'd written a pattern for basically kind of taking
what we've been doing with the automated mixing and developing that taking that a bit like to
you know a bit further and uh and and just you know what collaborating with with an attorney
to in shanghai to file it right so you actually have to file in China you have to file based on where you
are so I mean if you're in China you have to file in China first right and I thought I thought it's
too this is too much there's too much going on with this stuff right now to not to not file you
know I have to file this pattern this is this is like the least i can do to kind of move move the
move things just just i mean it's like a time stamp right as i'm a critic of intellectual
property like the intellectual property system i think it should all be done on chain and i'm sure
one day it will be but i just needed to i needed to to validate that i created this this thing i've created this thing right um and and and that's
the way to do it and and and yeah there you go so i i filed the pattern and and then we looked we
launched the app and and it was actually initially we just just in the mvp phase we just we just used
like any music like so so people could like you know creators could upload like
any music they wanted to and they could mix it together and we had we basically there were three
places we grew really fast and that was India Brazil and the Philippines and I think it's
partly because they're just like it's just the the
cheapest uh conversion it's it was just you know they're big music centers and uh and and it was
just you know the messaging could just kind of cut through in those countries much better so
it was going like it was going okay but we were struggling to monetize.
Right. And that was partly because we were struggling to license the music.
Right. But we were growing quite well. We had quite a big user base.
So I think we grew to about 100,000 monthly active users.
But then we got a takedown request in the Philippines.
But then we got a takedown request in the Philippines.
And the guy from the rights office there emailed me and then eventually
just pulled the plug with Google.
And I was trying to communicate with him.
And I understood that actually the PRO in the Philippines is not...
Although they have the jurisdiction over the songs, right?
Like the actual, they represent the songwriters.
They didn't actually have, they couldn't actually, you know, stop the recordings from being played technically.
Like they didn't have recourse to do that.
But the thing is, is Google doesn't really know that.
So Google just goes with them because they're they're some authority right so we had this takedown request
in the Philippines we're struggling to monetize and actually the you know basically what was it
this was the time it was actually this was actually when DeFi came out right so this was the this it's
2021 like I missed the 2020 wave so weirdly in 2020 as well
as doing the app there was also i i thought we were actually going to close a big customer a big
car manufacturer that was actually like it really interested in integrating the kind of the ai dj
and and and so at the same time as doing the app, I'd been doing all this business development
stuff with this car manufacturer and kind of developing the proposition for a potential
licensing deal for the tech, right? So I was, and that fell through. It was kind of a bit of a
shit show with the deal in the end. And that was a shame.
But actually, at that time, the app was quite cool.
And when I first tried DeFi and started learning about liquidity pools and automated market makers and all this stuff, I just realized, I mean, it was so refreshing.
it was so refreshing because finally all of the the use cases that we'd kind of been imagining
in ethereum were it felt like yeah there was really an app people were really building apps
and there was stuff i could do i could actually you know take my crypto and i could i could i
could do stuff with it it wasn't just when i had Ethereum before in the past, all I would do with it is, you know,
all you could really do that you could look at the chart and,
and kind of like think about the price, you know, and then,
or you can invest or something, right? So in the end, like, you know, that's,
I, but you know, with my Ethereum, I ended up just putting it into ICOs.
And, and, and that was, you know, I, I, I basically was when I I got when I was able to when I got the tokens
I when I remembered I had these tokens I I just I simply just wanted to wanted to sell them because
I just wanted to I wanted to validate that it was real that's kind of just a little rewind so I
hadn't really been thinking that much about crypto by itself I you know i love blockchains but the crypto by itself
wasn't so interesting until defy came around and and then i i got really into deep i got sucked
into d5 and i thought it you know actually this app is this app isn't working it's not it's too
difficult we can't convert we can't monetize we can't license we can't get the
licensing deals there's independent you know there's independent music like matt from ninja
tunes is is a friend and and he was talking you know we were talking with him a lot i was talking
with him a lot at the time but even even though he's like founder of Ninja Tunes, he still didn't really have...
He wasn't even in a position to get it over the line per se. So there was a lot of uphill
struggle with the business development thing. And when I saw DeFi, I thought, okay, this
is it. This is where the world is going
now we're going to be we can actually you know move our finances or chain for real finally so I I
started I started building in in DeFi right and uh and with at the time I I was actually just me and
and Legash right so just one one team of people actually in the end
I actually recruited him from that in in he's based in Chennai we're still we're still he's
still on the team to this day and we started like experimenting with liquidity pools and seeing if
we could do something interesting with a liquidity pool and with with music and and actually we were looking at looking
around for opportunities in the web 3 space and the funny thing the funny thing that we found was
the the terra luna hackathon right so there was this project called terra luna which i hadn't heard
of and i wasn't you know i wasn't like particularly interested i wasn't i i didn't i hadn't i wasn't particularly interested. I wasn't that interested in it at the beginning.
But Terra Luna, which they had this stable coin called UST,
and they were kind of encouraging DeFi builders
to roll something together.
So one of the big apps on Terra Luna at the time
was a protocol called the mirror protocol and it was basically it was a
synthetic asset protocol so they would they would actually mirror stocks right so it was like you
could buy it the idea is like on chain you could get exposure to crypto assets but they were they were pegged to the price of the stock so you know so
you could buy Apple or you could buy Nvidia you could short them and and there were different
strategies there were ways that you could you could create kind of Delta neutral strategies by
taking a position taking either side of the the position against this kind of synthetic stock.
And of course, there was a yield component.
So there was like a healthy portion of mirror token
that was kind of dedicated to the yield.
So people were devising like yield strategies
and all of this stuff on Terra, Terra Luna, right?
So I thought, let's build a synthetic music tokenizer, right?
Let's build a synthetic music tokenizer that's based on artists, right?
So I'm actually trying to recall the details exactly.
It wasn't necessarily the greatest projects in the world,
but it was so synthetic assets for music.
I think it was based on artists.
And I think we used the chart metrics