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Who’s that @Pixelmon!
Recorded: Aug. 27, 2025 Duration: 0:51:51Space Recording
Full Transcription
Thank you. All right, GM, GM, and good evening.
Guy, thank you so much for joining us today.
We've got like a freaking awesome space today. I'm so jazzed. Pixelmon and Avalanche have a partnership, a match made in heaven. Guy, how are you doing today?
Hey, hey, can you hear me?
Yeah, I can hear you great. I think the community calls me GI.
Gi's good, actually.
It's pretty interesting.
I think our Indian community members are going to love that.
Or you can call me Julio, whichever you prefer.
But I'm good, I'm good.
It's evening here, but good GM GM to everyone.
We'll do GI. We'll do GI. Yeah, I know it's later in the evening.
Thank you so much for staying up and joining us here.
You know, really appreciate it and really excited to learn more about Pixelmon
and what you guys have going on for the future.
So, GI, anyone else from the team joining?
Just let me know, and I'll bring them on the stage.
Otherwise, we can dive right into it.
We have a few team members listening, and in particular, I think we have Vi,
that goes by at NFT Vi, listening in.
I might call him on stage if i struggle with a couple of
questions because he knows a lot of our marketing stuff much better than me but we can kick off
without him if easier um sweet yeah no i sent i sent him an invite here let's get right into it
um you know if you've if you've been around space, I think you've obviously heard of Pixelmon.
You guys are sort of, I would say, an OG, even though the space obviously is pretty young.
But GI, for the folks that might have not heard of Pixelmon, a.k.a. they're living under a rock, can you give a brief introduction to the project?
Iraq. Can you give a brief introduction to the project? Yeah, I mean, look, I think we are
considered an OG because we are a 2022 NFT collection. And I think by one month, we aren't
a 2021 NFT collection, which is effectively the ultimate OG status in NFT. We were born that way.
We were born as a little bit of a controversial story.
The Pixelmon NFT Mint was the largest first NFT Mint
that happened in ETH terms.
It was a 21,000 ETH Mint followed.
So very successful Mint followed by very unsuccessful
art reveal back in 2022 um this said i mean look it effectively was an nft mint with a great idea
which was let's build a monster collecting ip that is web free native let's build a monster collecting ip that is adult
audience native so a young adults native that has some violence and i think that frankly as we've
seen already in the gaming world with some experiments like pal world and others
is actually a concept that has traction everywhere the downside was the team that first launched it
didn't really have the experience or uh age if you want to to execute upon that um so so literally
one two months after mint uh we stepped in so my company's called liquid x we were a indie gaming
studio based in singapore and we acquired this collection and started building on that.
We took the community, we took the entire treasury, and committed to deploying it towards building that difficult, ambitious, but frankly very exciting mission of a young adult monster collecting IP.
No, yeah, I'd love to hear it.
Thanks for the background, GI.
And can you tell us a little bit more
about your personal background?
You mentioned, you know, LiquidX.
So would you say, like, you're the head of Pixelmon now
or what's your sort of current status?
Yeah, look, we're all based in Southeast Asia.
We're based between Singapore, Malaysia.
We're considering opening an office in Jakarta at the moment as a team.
And I'm originally European, but I've been living in Southeast Asia for 12 years.
My background is in e-commerce.
For people that have lived in the region, I was one of the co-founders of a company called zalora
which is the kind of equivalent of zalando if you're european or zappos if you're american
in these markets we ipo'd in 2019 and in 2021 i left that company where I was the CEO to co-found LiquidX, which was effectively an early stage startup and a startup that wanted to play at the intersection of gaming and blockchain.
So we're just very excited by gaming. We were very excited in particular by mobile gaming for developing markets.
by mobile gaming for developing markets and we were excited by the possibilities that blockchain
offered in terms of fractionalizing ips bringing ips on chain um that uh was the inception story
uh and that liquid x was literally six months old when it decided that the fastest way to accelerate
its growth was to acquire an NFT collection.
And yeah, the Pixelmon deal just turned out to be the best deal we had.
And frankly, we still believe it's the best deal we could have closed.
Dude, that's crazy.
CTOing before it was even a thing.
So has the journey been everything you'd hoped for so far?
The journey is not linear.
And I think this is my third entrepreneurial experience.
And I've learned that journeys are not linear, but you always anyways get surprised when you hit a dip in this story.
But look, I think the stories, we're very lucky.
There's a lot of gaming founders out there
that have a lot of experience under their shoes and under their belts.
And they're very willing to put their work in, but struggle for funding.
And we have to be upfront.
Pixelmon started with that enormous early treasury willing to put the work in but struggle for funding and we have to be up front pixelmon
started with that enormous um early treasury which is a privilege and it's a privilege we
have to always be thankful for and and that allowed us to kind of ride that nft hype into
late 23 early 24. TG maybe a bit early but early, but that might take a couple of 10-hour spaces by itself,
if you get me talking about TGE early or late. And then ride that into building a 100-people
studio and turning that 100-people studio into building three games, which are now live in
public testing on Play Store. it's an ups and downs but
i loved it i still love it i think the imagination impact that the trigger it can have on your
motivation and imagination to build an ip so a world building exercise is um something i've
always dreamed to do um as much as i've been an entrepreneur in other sectors i've always been a fantasy reader and a fantasy nerd on the side and uh being able to kind of try and build
my own world um well our own world i should say with with my great team
is something that I'm very thankful of to team and to community.
is something that i'm very thankful of the team and to community
So, G.I., you mentioned having this perspective very early on with LiquidX,
but why build this in Web3 with these blockchain features?
Why not just build your own world in a more traditional gaming setting?
I think, okay, so look, if I take a few steps back to 2021 when we decided to do this,
we, and I'll be very straightforward, like we were not maxi believers in every game that needs to own its own assets.
It's not that I'm not that I don't believe in it.
I actually believe that makes a lot of sense to me
if you're paying a lot of money to own your assets.
But what drove us actually at that point in time
was a different sort of underlying belief.
We had decided early on,
we don't just want to build games, hyper-casual games.
We want to build an IP starting from gaming. And we believe that gaming is the new starting point of IPs because it is the medium of the current generation, more than books, more than comics, more than anything else, more than TV.
anything else more than TV and if you want proof of this just go watch cyberpunk edge
runners just go watch Arkane just go watch the Witcher all of this stuff went mainstream first
in gaming the so that concept was clear but then the other what drove us to blockchain actually other than you know we were
investors we were arbitraging the eth price between uh coinbase us and uh luno in malaysia
in 2017 that's actually what brought us to blockchain but the the belief that drove us was actually that of ip
ownership we believed that fans should own ips more than uh having a centralized approach to it
we believed a lot in decentralized fan ownership um a little bit you know having been exposed and having been a fantasy nerd makes you realize how
as these ips change hands as you know tolkien passes it on to his son that passes it on to his
grandson then amazon fucks it up kind of sense and and and we started really believing that fans
should be involved in ip ownership and ip ip fractionalization uh there were companies doing this in, I mean, of course, nowadays, when you think about this concept, you think about story protocol.
But there were companies doing this already in 2020, 2021 in the music industry and in other industries.
There's some actually startups even doing it on the AVAX side and working that on AVAX side, fractionalizing ownership over music.
And that drove us to say, let's build this in a new way.
First of all, because we believe in it.
Second of all, because anyways, you know, we're third time founders.
We've got an IPO under our belts.
We have a certain appetite for risk that others
might not have meaning we have another way to put that is we're fine to fail um and
that means we should try and make this in a try and do this in the most innovative way we can do
it um because that's what being open to failure allows you to do.
And I think, yeah, that's why Web3 and gaming.
No, that's a freaking awesome backstory. And it sounds like, you know, you were on the wave of DATS, digital asset treasuries, before it was even a thing.
And, you know, this digital IP, you know, I think there could be a DIT, is that what it would be called?
Like a digital IP treasury, which would be pretty interesting.
So, you know, that makes me, that leads me into a question about Pixelmon.
Is what would you sort of consider the, what is Pixelmon?
Is it just an IP catalog?
Is it a dev studio, a publisher?
What would you sort of categorize Pixelmon as?
So, I think, you know, maybe I'll answer the question and then I'll clarify why there is this concept of us being publishers probably that remains.
So, I would categorize Pixelmon as what we want to be is we want to be the Pokemon for the young adult audience um let me give you some stats pokemon
is the top revenue generating ip in the world um it actually has accelerated tremendously in the
last year but even if i take numbers from two years ago it has been uh generating a revenue is the all time revenue that is 10x Star Trek and it's 2x Mickey Mouse and
friends in one third of the time of the lifespan and again that has seen a tremendous acceleration
in the last couple in the last year but other than the trading card component, which is the part that is accelerating, it is an IP that tends to lose its spenders when they hit 14 to 16 years of age.
It doesn't lose, though, its lovers. All of these people just become what I call Pokemon nostalgics.
i call pokemon nostalgics and this is because i i strongly believe that the concept of monster
collecting has a very strong grip on a series of intrinsic drivers of dopamine that other
traditional ips from dune to lord of the rings lack it's not that those IPs are minor, they just lack that grasp that the concept of
collecting and owning and developing your own team
has. And so our entire thesis was
let's build this for the age group that has
spending power. So let's build this for the
over-sixteenss which means let's throw in uh violence let's throw in
pvp competitiveness when it comes to gaming let's take it to the anime kind of audience of an attack
on titan working with anime and yeah you know let's also throw in some level of sensualness so a couple of waifus in in
the picture uh in the way that anime has learned to do elegantly um so that's what we want pokemon
we want pixelmon to be um is it a journey yes it's a journey it's a journey that's centered
on creating this world of nova thera as we as we define it it's a journey that has meant that actually as a company we've invested
a lot more money in world building and asset building that normally you would do in gaming
let me put it this way each of our monsters and there's a there's 200 monsters nearly when it comes to the variations of evolutions
has three versions low poly mid poly high poly i'll explain what those are in a moment
count all three are fully rigged models developed in 3d with animations and low poly is for mobile, mid poly is for desktop, high poly is for trailers, high quality videos,
what you call pre-rendered content.
This is a huge investment.
You're talking about 600 3D assets with different builds.
But we did it because, again, we believe in the IP angle.
And then this is what allows us to also license our IP.
And in fact, one of our three games is a licensed game.
It's not an in-house developed one.
So that's what Pixelmon is as a mission.
As a company right now, we are 90% a gaming studio, 10%, I would say, an anime studio,
because we collaborate with our concept artists and narrative designers with
anime studios in japan for shorts and a full season um and production uh sorry my answers
are really long so i apologize but uh you you did mention the whole point on publishers now when we were going to
market with our token mon protocol we had so much momentum but we started thinking very very
ambitiously and maybe optimistically about about blockchain gaming and saying oh we could become
publishers for others we could use this uh they say this this launch pad of having a lot of a big community and a very strong community to publish other games.
And for a while, we pushed that narrative.
I'll be very frank that I don't strongly believe in that narrative today.
Not because that's not a smart narrative, but I think that narrative is way too early to the market.
Publishers require products that churn revenue out,
and those are still very rare in blockchain gaming.
I think that's a good angle to take two years from now,
three years from now,
once that pixel-on-gaming unit has taken off.
No, I love it.
Gee, so much to unpack there. You can you can go on um all all morning that's
why we're here all evening um okay so you mentioned you know so many things there i love
the analogy to pokemon and as we all know with pokemon you know they've got a whole suite
of applications of their ip like you mentioned from anime to multiple you know even
genre-defining game titles uh there are a few of them here in the audience as well but um gi you
know do you want to let us know about some of the games that are leveraging the pixelmon ip and and
what they are?
Sorry, I was on mute. Yeah, happily.
So right now, we are, look, in the last two years,
we developed two browser games that were live,
that had a couple of seasons each.
One centered around Kevin that
is our mascot you could call it my free web free mascot and one hyper casual mobile game called
monster tycoon but what we're really focused on right now is our three so-called endless pvp enabled titles um so um multiplayer 3d games on mobile
with a strong end game component that makes them live ops games that can keep churning and churning
and churning so not games that finish um and those three games now let's clarify they're all three mobile titles
um we picked mobile we can go on for a while there but i think um
mobile while still well you know with all the new um privacy and redirect and data
privacy and redirect and data restrictions that have been implemented worldwide still has an edge over desktop in terms of reach scalability.
You can still spend the money on TikTok, Meta and Google and get downloads programmatically nearly.
get downloads programmatically nearly while you can't really say that about the epic store
particularly with the steam restrictions second again I mentioned what I mentioned earlier which
is we have a very strong belief in building very large audiences in developing markets gives you that minimum mass quicker that then lets you learn enough
and have enough of an audience to do matchmaking PVP scalably in developing developed markets later
and developing markets are always mobile first you You know, people play a lot more Free Fire in developing markets than Fortnite.
And that's because Free Fire runs on any Android device, maybe, all the way to the least processing power capable ones.
So all three titles are mobile only at the beginning.
titles are mobile only at the beginning um they have they're all live for the apac region on uh
play store for testing in their testing phase and uh they will probably all go on ios between
september and october so again i put a lot my team under a lot of pressure when i give to the
A lot of pressure when I give to the, when I publicly mention our internal deadlines rather than extended deadlines with cushions, but between the next four to six weeks, they should all be live on iOS too.
and uh they span three genres um an idol rpg which is externally developed by a korean studio
that is specialized in idol rpgs with a licensing agreement which essentially means they use all of
our 3d models we get royalties if things go well we don't if things don't go well peace but then
you have an expert of idol rpgs doing it um and you're not just paying
is doing it and you're not just paying
by end success and internally instead we are developing a trading card game
with some very innovative features i think it is i tend to think that all trading card games are
either inspired by magic or they're inspired by pokemon i think ours while of course it's a
monster collecting one you'll actually realize that the gameplay isn't inspired by either of these
now that makes it riskier but i think it also makes it different and the other is a what you
call a turn-based rpg easiest way to think about it is to think about Marvel Contest of Champions if you're in the West or Seventh-day League since Grand Cross, reverse 1999, if you know those games.
That's called Warden's Ascent, and that's our flagship in terms of investment size.
Awesome. Oh my gosh, that is so cool.
And we've got Warden's Ascent down in the audience.
Same with Pixelmon TCG.
Be sure to give those accounts a follow
to keep updated with those releases
and all the good stuff coming out of there.
And if you guys have questions,
throw them down in the comment section.
This is a true honor and privilege
to be talking with GI about Pixelmon,
the future,
the upcoming releases that they have.
So if you have any questions,
I'll be sure to be looking in the comments
to see if we can get any of those answered for y'all.
But GI, just to confirm,
all of these titles,
they live under the singular Pixelmon universe,
and there's some continuity between between characters
lore um and story there oh absolutely that's key and that's actually what creates a lot of delays
internally but uh that's key it's the same monster lineup and the monsters kind of behave similarly
across the games meaning the ultimate attack would be aligned
the family whether they're water electricity or fire would be aligned in the case of the idol RPG
and the turn-based RPG so Warden's Ascent and Chronicles of Nova Terra you also have a lot of lore and narrative immersion uh which are
consistent even if they are treating different individuals and storylines within the same world
so you can think of them not as oh this is a game about ash catcher in turn-based while this is a game about ash ketchum idol rpg think of them more like
okay uh this is the mandalorian uh versus this is andor
dude that is that is amazing i don't i don't think that there is another IP in Web 3 that is that is has such ambition and is doing this holistic
world approach with multiple titles obviously you know we mentioned some of
the behemoths from trad gaming like Pokemon who've just destroyed this
Nintendo has a whole catalog of these you know Mario as well, you know, Mario as well. So, you know, excited to see Pixelmon sort of following
those greats. You know, why we're here today, GI, is because recently Pixelmon, you guys announced,
you know, this multi-game partnership with Avalanche, and actually the titles that you
mentioned are going to be integrating with Avalanche.
Can you tell us a little bit more about that partnership?
Yeah, look, so first of all, big shout out to the Avalanche guys.
One of the key drivers of the decision, and we took a lot of years to decide which chain to work with long term.
So before signing an exclusivity deal. And the main reason we ultimate science, the hypothesis
was these guys are going to help us and support us more than others in the go-to market.
And that has proven 100% correct. Whether i think about the initial announcement whether i think
about how magnificent the avalanche summit in the uk was or about just last week in gamescom
so i i want to be just very upfront about that in the shout out at the beginning now what we
committed is that all of our games current three three that I mentioned and going forth, will be built in the Avalanche ecosystem.
This means the assets can be on Avalanche seed chain or on our own chain if we decide to spin up our own chain i've said before that ultimately that is a goal
that makes a hell of a lot of sense if you get traction as or if you're already a large company
like most of the institutional partners avalanche has if you're a startup like us i'd rather focus
my next six to twelve months on six months Make sure you get hundreds of thousands of players on board,
then focus your dev team on building it,
on integrating that on your own chain
to maximize the control and experience.
And let's be honest, also on the reaping of economic benefits.
But if, and better, when that success comes that will come too um the games what does
it mean that they're integrated on avalanche so it means that already the testing versions
that are on live in the play store are already accepting payments in mon avax or accepting direct credit card on ramp to mon
avax through the web store this has to be done through the web store because if you transact on
app that is not yet allowed by the app stores um the that's layer one so everything the underlying currency uh of web transactions
always even if they start with fiat always ultimately becomes mon avax so the mon bridge on
avax the second layer to that is that any assets that the game released, so NFTs effectively, will live on AVAX.
Now, in the testing version, none of the games yet have NFTs enabled because we don't want to create asset proliferation while testing.
But most likely, starting with the TCG, assets will start appearing from season two um and yeah very happy so far
it's a happy partnership um the the booth at gamescom uh you know i don't know if who should
i thank more from coop's team to beam to the open c team It was just amazing. And I think I'm chewing into one of your follow-up questions,
but I think at Tokyo Game Show,
it'll be equally beautiful.
Oh, love it.
Love some alpha there.
Tokyo Game Show coming up.
Anyone in the Asia region,
be sure to head out to Tokyo for TGS.
It should be exciting.
GI, I want to double-click there.
On Gamescom, like you mentioned,
Pixelmon highlighted along with games like Off the Grid.
You were in the booth with OpenSea and Beam.
The line seemed endless from all the photos and videos
that were coming out.
How was the reception from some of those more, I would say,
traditional gamers?
What game did you highlight there?
Did it surprise you?
How was it?
So, first of all, yeah,
I think we had one of the coolest booths out there, the ship.
out there, the ship.
But we also had, you know, frankly, honored by the co-games we were around.
I mean, we were sitting there with parallel and off the grid
and essentially giants of this space.
So I don't want to claim too much on that queue, being humble.
But we brought all three games there so our mobile devices you
could play any of the three games the display screens were highlighting mostly uh the idle rpg
and the tcg that's because those two games also because they are lighter than warden's ascent
were the ones that were further ahead of most close to what you would
call 100 commercial release readiness so we wanted more feedback very let's say if i had some main
takeaways just repeating what the team said people are still very very excited for physical cards so we had printed out in high quality some
of our cards and they flew away so you know we thought okay they're going to take the merch
and admittedly our merch ain't as good as coop's merch but we thought they would still take some
merch but uh instead they all went and took the cards um the other learning uh was that kind of looking at age groups was also very interesting.
We saw a much younger audience oriented towards the idle RPG and a slightly older audience, which to me is not bad.
It means more money oriented towards the TCG and the turn-based RPG, World of Ascent.
Generally, great event.
Gamescom is the biggest gaming event in Europe,
but it is a very desktop-centered event
in terms of the type of player that comes over.
While I am looking forward to the feedback from Tokyo,
because actually Tokyo is instead, like most of Asia,
is instead a mobile center event.
It's actually an event of similar size.
I think Tokyo is a 400,000 visitors event,
while Gamescom is a 300,000 visitors event while uh gamescom is a 300 000 visitors event
no that that sounds that sounds great and uh vi you heard it get get some more cards off the
presses before tokyo game show you got to give uh the people what they want here um so gi you
mentioned you know,
the game available,
or some of the games available now
in the Play Store,
in the APAC region.
Do you have a timeline
for rolling out the game
to a broader audience,
Western audience?
What's your timeline
to launch look like?
Yeah, look, the last of the three games internal forecast now internal forecast means we're
probably going to be late but i like to give the internal forecast outside so the team sweats more
um alongside me uh the the late the last game to go with what we call a full ios plus android
global global is to be taken with a pinch of salt it means uh we will certainly have an asian server
and a north american server um and everywhere else it will be available but there might be a lot of
lag um or ping as some call it but anyways the
latest timeline out of all three games the one that will be further away is 14th october um
so between september and the 14th of october all three should go live now with that i have to put
a caveat though mobile gaming launches are very different from desktop gaming launches.
When you launch on desktop, you kind of have this system of beta, soft launch, and then full launch.
And Steam, Epic Store don't really give you a lot more ability to deviate from that. It's all very very linear you have to do it that way and because
you can't really use a lot of performance marketing so you kind of don't you can't really
calibrate it so you've got to go all in when you launch so typically when you launch a desktop game
then you see these massive streamer campaigns all at once gaming launches tend to instead have a gradual
approach which means you start slowly ramping up budget by country that budget is a performance
marketing bidding budget so literally it's like oh add 50 per market per day uh and then slow down
one market excellent another market so a launch doesn't mean okay now
it's going to be like you know the new spider-man hits the cinemas it's more like okay now it's
available and i'm going to gradually increase the pressure on number of downloads learn learn learn
pressure on number of downloads learn learn learn and probably go full pedal to the metal over a
gradual period of three months so imagine it as a desktop launch you slam your foot down on the
accelerator a mobile launch you gradually increase the pressure on that accelerator over three months. The latest Pokemon TCG was live for six months
in New Zealand, then five months in Nepal before even starting to market in other markets
and be available. Yeah. Oh, wow. Wow. Yeah. No. And we know how well that did. So it sounds like you have a very programmatic idea of the release here.
GI, just a personal curiosity, if we do hit these goals of commercial success for these titles on mobile,
hundreds of thousands of players, are your plans to keep these as mobile only?
Or is there an option in the future to
have desktop and web versions?
I think it depends on the game.
So I think for the TCG, definitely, meaning it's it's nearly an immediate consequence
to take it to as many devices as possible.
This is for two reasons. A, the profile
of the player is actually not mobile specific, meaning TCGs live on all three types of platforms,
console, desktop, and mobile. Second, it's easier to bring it over because you know you're talking about cards and
vfx is on cards um so yes there's a big ui effort ui ux effort but you're not re rethinking the
cameras if you want um on the other hand idle rpgs and turn-based rpgs they don't really thrive on desktop there isn't a big market for
them especially not in the format we did it um so um or better the the mobile format is very
different from the desktop format at a core game design level so um for those i'm not sure it'll ever actually be worth it to invest in desktop versus investing in extra mobile content.
Because remember, they're live ops games.
So you're anyways always injecting new content.
And if I have to choose between more content on mobile or going desktop, probably for those two, I'll choose more content for mobile.
probably for those two i'll choose more more more content for mobile um or if you want it's probably
more financially viable to create a new completely new game for desktop
and to try and invest to convert those two games to desktop wow i i appreciate the the focus
and the the insights um you could tell you've got a real clear vision
for where you want to take these titles.
And speaking of content,
I believe that Pixelmon is collaborating and partnering
with Avalanche and our Season 2 of the Battle Pass.
Please correct me if I'm wrong here.
But can you tell us more about maybe some of the rewards that Pixelmon is offering through the Battle Pass, please correct me if I'm wrong here. But can you tell us more about maybe some
of the rewards that Pixelmon is offering through the Battle Pass? Yeah, look, I mean, I'll throw
the shout out again at Avalanche and at the Playful team for the Battle Pass and the entire
initiative. Season one was fantastic to witness, fantastic to participate in Season 2.
But when it gets to the nitty-gritty, because I'm scared I'm going to say something too generous on rewards or too humble,
I'm actually going to let Vi step in and give you a little bit of nitty-gritty on it.
Yeah, awesome. No, first, thank you guys for hosting us. I've been listening to Julio and I've been getting pings from the team about the dates that Julio has been sharing. So thanks, Julio, for doing that.
Yeah, awesome.
First, thank you guys for hosting us.
In terms of the battle pass, look, it's been wonderful to partner with AVAX and Playful Team to really tap into the AVAX ecosystem and ensuring we have more and more user acquisition opportunities
available for our games.
I think because our games are, you know,
TCG, for example, went live on Android in Asia.
But while the season two had launched, you know, it hadn't launched.
So for us, the quests have been more social than game.
However, for the next season, it's definitely going to be for all our games as we would have launched by then. In terms of reward, you know, we've been
committing to NFTs as well as other whitelist opportunities that will be, you know, coming up
soon. I think Julio mentioned a few things, but there are some really interesting initiatives and projects that we're working on and we want to make sure that those who participate in the missions on the AVAX Battle Pass get a chance to get access to spots or our NFTs.
So that's some of the rewards that we've contributed to, but of course the reward pool is pretty big given how seriously evax is uh going about it no and we we appreciate you as partners we appreciate
every game that's participating in the battle pass and it just gives an opportunity for all of the
avalanche community to get exposed to the amazing different builders titles um on you know avalanche and and also get some in-game rewards
so that they can go into those titles um and and try to use some items from the get-go so really
excited for you know um what you guys are currently doing in the battle pass and obviously in the
future as more of these titles get released and we can get our hands on them um we talked so
much we're coming up uh at the end of the spaces here i'm going to wrap up in the next couple
minutes um and we we talked so much vi i know um gi gave a ton of of dates so hopefully you know
your your teams aren't sweating too much about the future here um and we talked about you know how awesome gamescom was that you
guys are going to be at uh tgs next is that something that we can expect from pixelmon
are these in-person activations um and uh seeing y'all around sort of the the world
sort of the world?
Look, I think we've really enjoyed these events
from the past Gamescom in 2024, 2025,
to participating also to some of the events in Korea last year.
And our feeling is
to say two sides to this i think and i think we we and avalanche are very aligned on this
uh there is the general perception of gamers on web free games needs to be changed and the best
way to do that is to be loud where real gamers are um so whether it is with what off the
grid and open sea are doing with you know working with the top streamers or it is with pride putting
your game you know in the same pavilion as pokemon's booth at gamescom um and and i'm a strong believer that part of our collective job as projects is to do that one. So it is a web, removing the stigma one. And we are fun. And, you know, we've spoused early on the point that we are going to build fun games. We're going to try and reach into the gamer audience. We're not trying to build other projects. know i respect as businesses a lot but instead are probably speculative centered games um so that means we
need to cater to the gamer audiences that's one now two over time i think when we have more data
all the games live we will realize whether the roi is best deployed in web ads or physical or a mix of the two.
My guess it'll always be a mix of the two and we'll always enjoy being at some of these big booths.
Team gets tired to death.
Gamescom, you know, if you think Gamescom is a lot of fun to visit.
But if you're a team there, it's literally 14 hours on your feet answering questions, half of which come in German.
So, and I expect that the only difference in Japan will probably be Japanese rather than German.
So it's a lot of work, but we learn so much from witnessing real gamers interact with our products
and being next to it.
So it's actually as worth it for the marketing team as it is for the design teams.
But yeah, I always give you long answers.
In summary, yes, we plan to be at these big events
and we plan to make a show at the real gamer events.
Yeah, no, it sounds like it's going to be a mix
and especially where you can get in front of the sort of traditional gamer
is where you guys can make a huge impact.
And, you know, Japanese crew, stand up, go support Pixelmon,
help translate at their booth if you are in town,
and you guys get to probably meet some really awesome people at the Pixelmon
team if GI is going to be there. So, you know, GI, as we wrap up the space here, you talked so much
about, you know, what your plans are for the future for Pixelmon, your goals,
launching these multiple titles, Warden's Ascent, the TCG as well, on Avalanche. Are there any sort of key milestones
in this roadmap that you just want to double down on or highlight for the audience so they can
really key in on sort of, you know, what's right next and what they should be focused on?
Yeah, look, I think, keep an eye on our channels, keep an eye on our game channels.
The biggest milestones ahead of us are ultimately the release of these games on iOS. And I think
particularly for the TCG, because it's the most web-freeable of the three um we're planning some wider collaborations and let's say
taking going further in the type of partners that were at gamescom uh so avalanche and uh open sea
and others and having uh some pretty interesting additional launches that will be very interesting, I think,
to collectors and web-free enthusiasts
beyond just the games
or while being integrated with the game.
So keep an eye on what we'll be doing
and particularly keep an eye on what we'll be doing
with the TCG in the next 30 to 60 days.
There you have it, 30 to 60 days, folks. And be sure to be following
Pixelmon, GI, Vi up here on the stage. And then in the audience, we've got Mon Protocol,
Warden's Ascent, the Pixelmon TCG. So be sure if any of those, you know, fit your fancy,
give them a follow. GI, thank you so much for taking the time today.
It was so much fun to learn about Pixelmon
and you guys coming on to Avalanche
to release some of these mobile titles.
Are there any other ways that you'd recommend folks
to get involved or stay connected
besides following all these great X accounts?
Well, jump into our Discord.
Grab an asset on OpenSea.
These days, God knows NFTs are trading cheap.
So grab it, join us.
If you believe, you know, join the Holder channels.
You can join our focus groups.
You can join our early tester groups. There's a lot of fun to be had if you like to participate in the actual creative process
as well um and that's through discord so there's one discord not too many there's all the games are
in one and it's uh the pixelmon discord you can access it through our link tree that is on any of
our x accounts and and thank you so much for this uh spacer and for
moderating it and chatting no of course thank you for staying up late and taking the time vi thank
you so much for helping coordinate this uh and so pixelmon big round of applause thank you uh we're
super excited over here at avalanvalanche for this partnership and collaboration.
And audience, shout out to you guys.
Couldn't do this without you.
You are the community.
You are the people who push forward not only Avalanche, but all the great partners that we get to build with every single day.
So be sure to go check out Pixelmon, check out Guy.
Be sure to go check out Pixelmon, check out Ghi, and if you want to get involved there, get some of their NFTs, because we definitely have not had an NFT season in a hot minute.
But jump in the Discord, meet the community. It sounds like they embrace everyone with open arms.
This whole space is recorded, so if you missed any of the great dates, alpha, from GI, then go ahead and go back through that recorded spaces.
And thanks, everyone, for joining today, wherever in the world you're listening.
And I can't wait to see what's in the bright, bright future of Pixelmon.
So everyone, have a good day, good evening.
We will talk to you soon.
Thank you, guys. Thank you.
