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Why Web3’s User Experience Sucks
Recorded: April 8, 2025 Duration: 1:06:45Space Recording
Short Summary
In a recent panel discussion, crypto enthusiasts explored the pressing challenges of user experience in Web3, emphasizing the need for innovative solutions and meaningful projects. Key insights included the importance of simplifying technology, enhancing user engagement, and addressing interoperability issues to drive mass adoption in the crypto space.
Full Transcription
Thank you. Good morning, good afternoon, good evening, wherever you're at in this crypto world.
My name is Cody and I will be your host for today.
My name is Cody, and I will be your host for today.
So if you try to get up on panel and can't hear us, definitely drop out and come back in and give me a request, and I'll get you back up on stage.
Likewise, if you're having troubles connecting to the stage, definitely do the same thing as well.
But yeah, just bear with us for just a second longer while we try to get the remaining
speakers up on stage. Uh, we appreciate it. If you haven't done so already, give us a quick
share on this link so that we can get it out to the masses and beat the algorithm. So, uh,
definitely helps with that. So bear with us for just one second and we'll be right back. Thank you. All right. I've sent out messages to those that are supposed to be here, so we'll wait for those guys to come up.
to those that are supposed to be here.
So we'll wait for those guys to come up.
In the meantime, I think we've got quite a few of our panelists up on stage here.
So let's start going around and introducing who they are
and who's behind the handle and what they're building.
I would love to hear it.
So with that being said, let's start with the first one that we've got up.
Let's go with Tech Talk.
Hey, thanks for having me today. This is,
looks like it's going to be an exciting panel here. A lot of great speakers. I am, Dev, I have a
YouTube channel. I started Tech Talks with Paul, where I talk about different tech things,
specifically Web3, AI, a lot of development, a lot of development information, but I kind of try
and hit a lot of other topics too. And so now I'm just kind of getting out here, building my brand,
getting on the next basis and just enjoying the conversation. I agree. We are definitely going to
have a great conversation and welcome to the panel. We appreciate you taking time to come here and visit with us.
So next up, we have Joel.
Joel, go for it.
Hey, everyone.
Good morning, GM.
My wife's not here to annoy by saying GM to her.
But my name is Joel, and I run business development and marketing for Dash,
which is a crypto focused on being the best
digital cash and money system in the world. It's what I've been using for about for most of what
I've been using since late 2016. And that year is the year I closed my bank account to try to
see if you can actually use this crypto stuff as money. And guess what? You can. So Dash has
recently released some really cool features, more specifically usernames and contact lists and encrypted transaction metadata all at the blockchain level.
So you can kind of do a basic Venmo style kind of, you know, send and receive to socially to friends.
And it's all private and it's all on the blockchain, all decentralized.
You lose your wallet, whatever, import it's all on the blockchain, all decentralized. You lose your
wallet, whatever, import it in a different app. It all works. And just now released in the public
beta of a really cool spending tool that lets you actually earn discounts like three to five or 10
percent even on buying basic stuff as a US only initial rollout, but we're planning other countries
too. So get the Dash Pay Wall.
I'm definitely going to throw that into the pinned tweet there.
Feeling extra chilly today, so you have to put up with me.
Go for it, my friend.
We definitely love having you here.
So let's go on with the next one.
Sir Choice, another legend in the group. Welcome my friend.
Hey there, Cody. Good morning. Thank you for hosting us. Always excited to be on spaces with
you. Great hosting skills. It's an excellent panel. It's an excellent audience. I am just
building meaningful connections in the space, meeting with amazing people and working with
the ones that have the long-term vision, pushing the narrative of bringing games to real gamers with our old centers.
Esports Colombia, one that I co-founded back in 2016.
And yeah, I'm just excited to learn from you guys
and share whatever value I can add to the conversation.
But if you guys want to know more,
just send a DM and I'm always open to chat
and engage with others.
Excited for this conversation.
Let's make it a beautiful one.
100%, let's make it a beautiful one. 100%.
Let's make it a beautiful one.
Let's keep going around the horn here.
Let's go with King Snooch.
Go for it.
GM, GM, brother.
What's up, Cody? Mr. Choice.
All my friends up here. I mean, we've got
Justin, Fesco, the man
with the passion in the fire, Joel,
Paul. Good to see all you guys. A pleasureco, the man with the passion, the fire, Joel, Paul.
Good to see all you guys.
A pleasure to spend the morning with you.
Yeah, I'm not really going to go into a shill about who I am.
I'm King Snooch is what it is.
And let's get into this conversation.
Love it.
Love it.
Welcome, welcome, my friend.
Let's keep moving around.
Let's go with Justin next hey good morning thanks for
having me on I'm Justin Lucas I'm the director of ecosystem and growth over at
grid network short sweet and to the point way we like it if Zico go for it
hope you guys having a good sweet day. I'm a face crew from Community Growth Associates at Etango.
At Etango, we make sure everyone gets entangled in any chain,
whatever they are building.
I'm happy to join you all here.
Thank you so much for having me.
Welcome, welcome.
Let's keep going, and let's go with OnlyFounders.
GM, GM, my first time time here I love the panel around my name's Mo I'm the founder and CEO for only founders I'm
trying not to be too chilly out here I love dash by the way no Felix quite well
actually met him last week in Bangkok and King smooch as always we meet
everywhere we're building a permissionless fundraising platform for early stage founders and redefining how capital is allocated.
If anybody wants to have a TLDR, basically we're anti-VT, we hate the way things have been done.
And we're redefining how founders and startups actually become sustainable rather than being a pump and dump scenario
awesome awesome love it and uh let's go with uh chinon i don't even know how you say that chin go
for it hello guys uh my name is chinon to pick man and I am happy to be here. First time here and
well, I can't wait for us to have this conversation. It's going to be an interesting one. I am also
into podcasting. We're setting my podcast show lately and I'm a quality member of a premium
reward asset project, tokenizing gold and all that.
Well, I'm really happy to meet a number of you.
It's going to be a very good section, I believe, trying to get what you guys are going to say.
And of course, exchange ideas and perspective and all that about WPT.
So thank you so much for having me. I appreciate it.
Yes, and welcome to our newcomers,
to the panelists, and welcome to the OGs as well.
If you're just tuning in,
my name is Cody and I am your host for today's episode of
Why Web3 User Experience Sucks.
If you haven't caught on by now, this is definitely a clickbait
kind of title to get you guys into what we really want to talk about is some of the challenges that
we are definitely facing in Web3 as it kind of illustrates itself through the user experience
and the data that we have around that. So, with that being said, you can tell we've definitely got a great lineup for today's discussion.
A lot of people building in this space and are also very active in this space as well.
So I should be teed up for a very, very good conversation.
But this conversation isn't going to go anywhere unless we get you guys to share this out and help us beat those algorithms. So do that for me right
now and I'll love you forever. Likewise, give these guys a follow. They've taken time out of
their busy schedule to participate in today's panel. And I can tell you from experience speaking
with many of these, you definitely want to give them a follow.
So with that being said, let's kick this show off and get started with the very first question.
And the very first question is the title.
Why do you feel the user experience sucks in Web3?
in Web3? Are there certain challenges, certain technology, or certain issues that are presenting
itself that you think are the root cause of why Web3 sucks? Let's go with Joel first, my friend.
Damn. Wow. I could go on for a very long time about this, so I'll try to make it brief. The absolute root cause is that at this stage, there is no end user product on the whole, meaning most of the stuff is built just to satisfy speculators enough to buy the token so the price goes up and you don't have enough user pressure for to actually make
sure everything works out smoothly. That's kind of the root cause. But as far as like the million
and a half reasons why the user experience sucks, first of all is, and I would just say,
people build on the wrong chains. And a lot of times you have a terrible experience and people just keep perpetuating it because that's kind of what
what is right you have like anytime people have to wait for confirmations for something to work
out it's just not going to work anytime you have high gas fees that's just not going to work
and then the l2 ecosystem has caused so many different tokens on so many different sub chains, I guess. And it just
kind of made the whole thing a disaster. Um, what I also say is, um, the,
the gas fee juggling is pretty bad as far as like every chain needs a bunch of gas tokens.
And especially if you have to juggle a few different chains now you have a few different gas tokens and then arbitrum just to complicate
things not you know i like it it's a well-intentioned thing to use ethereum on arbitrum
for gas as opposed to their own token but then it just confuses people even more as far as like wait
i thought we needed the native gas token and then to kind of use it. And the other thing, and this is kind of more of a, you know, it's not as present to the
end user necessarily, but the effects are definitely felt is that in order to actually
interact with Web3, with the actual decentralized elements of it, you need to run
a node or run an indexer or both. And you either have to run all this in for yourself or you have
to pay or trust someone else who does it. And then if there's an outage or something
that, or if there's censorship has happened, then you're kind of also sort of screwed.
And all that kind of feeds back into the user at the end of the day.
And finally, I'll just say the lack of intuitive usability and usernames at the same time as a
horrible lack of privacy, where a lot of times you have your one ETH address or Solana address
or whatever it is, your single address that everyone looks at everyone sees all your your entire life history as far as all how many stable coins you own which
which nfts what you bought and sold etc horrible for privacy but also not intuitive and then so
there's a bunch of different um username systems that are sort of tacked on that like ens unstoppable
the list goes on.
And they do help a decent amount, but they're still very much like of attack on kind of a thing.
And they don't really work super intuitively. And it just, the whole thing, whole thing's a mess.
So that's just kind of what I would say to start out with. Everything's sort of a mess.
Wow. Yeah, you definitely covered quite a bit there.
So let's see what the other panelists have to say.
And I apologize.
I didn't see whose hand went up first.
Either King Choice or King Choice.
King Snitch and Sir Choice.
You guys get to battle it out.
Who goes next?
Go for it, Snitch.
All right.
I kind of like that.
King choice.
It sounds good.
Maybe a collab happening here with your gaming community soon.
No, I'm going to take it a different approach.
My man, Joel, he kind of took it at a high level.
I'm going to kind of dumb it down and simplify it a little bit.
I feel like the user experience right now sucks, and I'm going to kind of steer away from like DeFi and all the other things in Web3 and focus mostly on the gaming side. And why the user experience in gaming sucks right now is because for the longest time so far, from what I've seen with Web3 gaming, the focus has not been on a cool game with some cool Web3 elements.
It's been on the Web3 with some cool web 3 elements it's been on the web 3 with
a cool game that adds into it and the problem with that is gamers want a game they don't want a job
and when you create a game where people have to work in order to earn money that's a job that's
not a game gamers don't want a job they want a game they have a job so they can spend money on games
because gaming is entertainment you don't see people going to concerts to make money
you see people spending money on tickets to go to a concert to enjoy the entertainment and for some
reason and i don't understand why i can't seem to wrap my mind around it everybody seems to think
that all these gamers want to go play games to make money.
That's not what gamers want to do.
Gamers spend money on games because they're buying entertainment.
This whole mindset that, oh, everybody can make money on these games is not what Web3
offers for games.
What Web3 offers for games and really brings it to the next level is the actual true ownership
of what you're spending your money on. Being able to being able to buy something in game or earn something in game.
And then, you know, you reach out to your buddy and say, Hey, come play this game. By the way,
let me send you over this cool asset. So you don't have to start from scratch.
That is what web three adds to gaming. And for some reason, the main focus, and I think I, you
know, not to call people out and everything but like i
understand that people are trying to make money off of it they're trying to make profit off of it
so like you get all these projects that are trying to bootstrap their game or not bootstrap their
game um kind of do like uh what do you call it there um i can't think of the name of it where
where they're basically trying to fund their game and fund the development of their game
off of the players,
it just doesn't make sense. And I don't understand why they're doing that.
They're milking their players to try and develop a game and half the time they don't even develop it.
And then you just, you're left with all of these players who are like, well,
shit, I spent money on this and now I can't even play it. And I think that's why the user experience sucks right now. Like we haven't, we haven't had games that are focusing on building cool ass games with a cool, you know, element of web three. It's everybody's trying to
do this play to earn or, or ROI focused games. And it's just, it doesn't make sense. People
don't want jobs. They want games. Well, tell me how you feel, my friend. That was awesome.
No, that's exactly why we're here, is to kind of talk about the stuff that people really don't want to talk about and throw it out on the line.
But the best part is, is this is a safe space.
So feel free to kind of chime away at what you feel.
That's what it's all about.
We need to get it out.
It's the only way it's ever going to get fixed.
So moving on on let's
go with sir choice what do you think thank you cody i'm loving it so far i think that overall
web3 um lots of of founders came with a set of this is the money printing machine we gotta do
anything to print money here and lots of time they created products that solve no problems and uh that's a
big issue like they want to push projects that are actually solving no problems or they are trying to
reinvent the wheel right they want to rewrite the way that x or y thing is done and they forget that
the world has you know been evolving for a long time and that there are things and mistakes
that you don't want to repeat in the space,
but they still do it
because they don't have the experience
from the regular world
or just because they just want to push
any kind of narrative
just to get the benefit and extract.
I think that another big reason
why the user experience is failing a lot
is because of the gap of communication
between chains.
And tough and difficult the process is for people
to move their assets from one place to another
and even to get into projects
or get into the Web3 world, right?
You need to...
I remember myself, I was sweating.
Like I was nervous the first time
that I jumped into the space.
I didn't know if the purchase was going to get through,
if I was going to receive my
assets, if they are saved.
The other important point is it feels like every user has to be scammed to receive their
I'm a Web3 user title.
And we still don't have the tech working well in the backend.
And we're just pushing things that the users
don't really need to know about,
like sign this contract connect to this website.
There's steps that are risky at all times
and that most users don't understand.
Another reason why it's failing so hard
is because we lack of education
and we don't have enough people following tech docs with Paul,
which is breaking things down as much as possible for making people understand how to navigate the space.
So big shout for the friend here because he's got great attitude and I love his positive vision too.
But yes, it's mostly unpolished.
And I know that people say we're not early.
I still believe that the industry has to mature a lot especially uh as far as we don't see that mass
onboarding of people regardless of if it's d5 dp or even gaming we we will not see polished products
we will not see projects putting all of the um you know tech things in the backing but it's slowly
happening and i've been here for years and i love to witness the evolution. And little by little, we keep polishing the diamond and eventually it's going to be all shiny and beautiful.
So, yeah, I know that it's not the best of the moment.
I know that there are challenges and gaps.
And you, my friend, you're a UX UI expert.
So you understand the drill.
But it's important for us to keep driving the future together, to keep talking, having
the discussions.
It also is awful because we have not enough listeners on these spaces where we're raising
awareness and explaining the world what's happening in the space.
So people jump into spaces.
It's a great way to learn, to understand what's happening with the space and to stay safe
out here.
But I will pass the mic around.
It's just
a lot of legends here and I want to listen to what they have to say too.
Oh, for sure, man. Definitely great points. And I totally agree with you. It seems like since 2022,
we've started seeing a shift in mentality around providing better user experience. So 100% great call out on that one.
All right.
Next up, we have OnlyFounders.
Go for it.
Yo, I love the points that a lot of people made.
Smooch, the way you look at GameFi or gaming vertical is, I think, the way that we could
look at just because any other industry or vertical or niche in the space.
To add to that, there's a discussion I had yesterday around the same topic.
And one of the things that comes to highlight is we all know about founder-led marketing or projects having to market themselves.
Then we're quite aware of BD and web3
what web3 does not have or yet does not take seriously is what happens after you
market and after you BD whether that is to your partners or whether that is to
your community and that's the sales part and after the sales comes the after
sales service and after that comes the customer service if you expect most of the people to spend their time on
discord or telegram trying to figure things out prior to them getting scammed
because there is for every one support there's like five people waiting to scam
a normal user and getting them to click a link, whether that's to, you know,
check what's the status or help support them. We're not going to be able to create a seamless
user experience because what the user wants, if I have a PlayStation, if it stops working,
I'm going to try and get on their customer service site or email them and try and figure it out or
reach out to whoever I bought it
from to get it replaced. Same thing with the bank card. If my credit card goes missing, I'm going to
call the bank, message them and get a replacement and stop the transaction. In Web3, you'd have to
go through 16 steps just to realize that guess what? Not your keys, not your token also means that you're fucked.
Great, great point from a customer service standpoint.
Having that long tail effect, nobody really a lot of times even thinks about even after the marketing and launch of a project.
So great call out on that one.
Next up, we have E Zikyo go for it.
I think one thing I will talk about
because I've been being found of inter probability.
I think we're pretty sorry because
we spend much time trying to explore another chain um before like like
like to go to uh solana if i'm eth guy if i want to go to solana i need to pass through so many
breach just to experience um uh should i say absence. And that's a big thing to say that Web3 sucks.
And also, I also enjoy games.
You know, when we talk about Web3 games,
I think we spend much of our time on tokens
instead of the in-game experiences.
I think when we are able to make sure that users can interact
in-game, can play the games inside the game
without leaving the apps to go connect wallets
because now the user experience with wallets
are trying to leave games to connect.
So the blockchain is very stressful
and that's one thing about Web3.
Web3 sucks so much.
I think whenever we try to cut off that,
should I say, fragmentation
and also make sure that users stay inside.
I think it's King Snooch.
Talk about games.
Gamers want to play games.
You don't want to jog.
You understand?
So imagine me having to come into a game
and I want to enjoy it,
flex myself, doing some work.
I want to just come have fun.
I still have to go connect several, interact to several wallets, connect my wallet,
leave in the game to make sure I'm using the wallet.
That sucks, you understand?
So I think that's another part we need to look at.
Make sure that users have similar experiences in apps,
and they can connect to several chains without any stress,
without bridging or other stuff.
Whenever we solve that, I think that's where we talk about Web3 being sweet and onboarding
the masses.
But apart from that, what we are still doing is that we are still listening to around,
you understand?
Because right now people are interested in token, they are not interested in user experience,
they are not interested in building the apps apps that are interested in buying tokens.
So when we stop thinking about token and building good user experiences across chains,
that's where we're free we stop sucking.
So I'm sorry if I answered too much, so thank you for hearing me.
No, that was awesome. That was a great point.
Definitely the old term K kiss came to mind. Keep it simple, stupid. Right. And I think that I think you brought up some good points there for sure. Justin, let's shoot it over to you, my friend. So the user experience sucks because you've got the technical debt of building software, actual code, and then you've got the subjectivity of art as well along with that. aspect of it. And I think we have teams that know how to build a house, but it's got four walls and
a ceiling. It is what it is. But on the inside of the house, they've got stairs that go to nowhere.
They don't know where the kitchen needs to go. There's rooms that lead into other rooms that lead into other rooms, and there's no flow to it.
I think we're starting to see some really good games in the space that actually have good user experiences.
Parallel was really impressed with Raven Quest that just came out recently.
Wildcard seems to have an absolute stranglehold on a great user experience.
Those are some of the games that I'm looking at that hopefully other founders can look at
and really use as a beacon to how they should be providing
a user experience that is decent to be able to onboard users.
I love it, man. I love it. I love when you said that they were building
different things to halls, doors, places like that that weren't going anywhere, totally reminded me of the Winchester house
that's in San Jose, California.
If you guys ever want to go down a deep rabbit hole of the gunmaker's wife, Winchester, go
look that up.
She went absolutely crazy thinking that all the souls that were killed by her husband's
guns were coming to get her.
So as long as she kept doing construction on her house, it would drive those spirits away coming to haunt her.
And so she's got, if you go into the house, it's got staircases, doors leading to nowhere.
You open the door, it's just another wall there, all those kind of things.
So thanks for
taking me down a nostalgia lane my friend i appreciate it uh let's shoot it over to tech
talk go for it yeah i could sit and reiterate all the points everybody's making because they're all
so accurate um i think the if anybody remembers the internet in the first, you know, in the early days and how clunky it was and how hard to use it was and hard to access it was.
And that's because everybody working on it was their techs, their devs, they're building the technical infrastructure.
User experience comes later.
and that's where we're kind of at with web three is we've been building and the people who are
building like myself that the analogy was great i can build um i could build a car that might go
you know you know zero to 102 seconds but i'm going to tell you it's going to look like crap
because that's not my job that's not what i do that's not my skill set That's not what I do. That's not my skill set. It'll work great, but it's not going to be very pretty.
Well, people like me are the ones who are building all the tech. It's not going to be pretty, but it's going to do stuff.
And that might not even be fun to sit in. Right. And that's where we're at.
That's where we're at with Web3. And the conversation that's starting to happen is wonderful over the past.
Well, you said since 2022, at least, is we're starting to actually have the conversations about user experience because the tech is finally getting mature.
social logins with custodial wallets, Web3 abstractions in games, so that you don't even
feel like you're using Web3 and all of those things. So we're finally having the conversations
that are going to change the narrative and increase our adoption, because adoption is
something we're all talking about now. We all kind of mentioned it before, but it was always the devs were always mentioning it.
Well, that's great, but you know,
all of us nerds back here writing code, you know,
don't really know how to relate to people usually
in the way that they can understand.
And so we end up with, yeah, it's great,
but nobody freaking understands it.
Well, now we're having that next layer and that next conversation.
And I'm looking forward to see how that changes.
Now, you bring up a really good point there.
You know, having a background in UI UX design and marketing, it has been a struggle over my 25 years of career trying to make that translation or communicate properly
with devs sometimes. And there is a great divide there, right? And the best thing that I ever did,
I'm not saying I'm a huge coder, but learning how to basically code a front-end HTML type code
has been phenomenal for me making that kind of transition over to be able to
understand what devs are talking about and come together in a harmonious type of
relationship there. So yeah, great call out on that. I love that. Chinon, so go for it.
So go for it.
Yeah, thank you so much.
Well, everyone has said so much about why Web3 sucks.
And it's definitely true that Web3 sucks.
And everyday users will understand.
Ordinarily, your Metamask wallet, in fact, it sucks so much.
So with the experiences you would get from just your Metamask.
And the fact that the thing is, I think right now, the apps like Metamask,
wallets are one of the most, they're the first point of interaction.
Whenever someone is coming on board into Web3, you just have to use a wallet.
And the wallet is always at the forefront
and you see things like this happening around but just like a number of speakers have spoken
yes it's everything is going to evolve i believe back in those days like when um the web2
started um they had conversations like this um why we went to Sux because you could remember
apps like Facebook, how it started, Meta and all the stuff.
And I believe growth is always part of humanity.
It's something that happens, the space continues to evolve.
I'm just trying to round up with the conversation with what everyone has said.
Right now, Web3 shouldn't feel, because that is how it feels.
It shouldn't feel like we're trying to solve a puzzle.
Like, I mean, trying to interact with Web3 shouldn't feel like the user is trying to solve a puzzle.
Because that is what it feels like.
You got to use, you know, seed phrase and all that stuff.
Yes, they are looking into that also.
You've also seen a lot of our self-fragmentation. Yes, they are looking into that also. You're also seeing a lot of
our self fragmentation, like it's everywhere, too many chains, bridges, like nobody cares.
If there will be mass adoption, nobody wants to know what chain they are on. Even my dad
is trying to find his way, looking at web2d applications on his own phone then you would want how would
someone like him try to interact with a puzzle like that so that is what is really happening and
we we we see that the web 3d on ux is like asking users to build a car because it's
UX is like asking users to build a car because it's really complicated right now as we do
see.
But I believe that with time, as people continue to experiment, people continue to build on,
we would definitely see new ways to scale.
We would definitely see more attractions and more
cool user interface.
For me, it's all about
progress, and that is what we're doing right now.
We're making this progress
individually as projects,
you know, even through education
is progress, yes, because
one of the
most painful things
within the space is there is this lack of education.
And so much, so much, and so many people are in here because of chasing the bag.
I would say 70% of those on Web3 came for the bag.
It's beyond chasing the bag, beyond crypto.
They will say Web3 is beyond crypto.
It's just a part of crypto.
And there's a lot,
there's so much more within the space that needs to be explored, that needs to be explored. So how
can we really break this whole thing down to the layman out there? Because until we are able to
bring Web3 to a point where it doesn't suck, we cannot have what they call Web3 mass adoption. We cannot have people coming into the space because it still sucks as everyone has said.
So it's like for now the tech is revolutionary, yes, but nobody cares right now.
Nobody really cares because all everyone wants to do is to have a seamless experience, have
seamless transaction and have seamless transaction.
And it's happening.
Gradually we're building.
And even with how it was before, you know,
connecting the wallet and all this stuff,
now you see decentralized application
whereby you can connect your social media like X.
I've seen a project like that also with the products such as that.
And it's already happening around.
And I believe with time, things will get better.
Just the way we've seen how we've evolved to this point within the entire internet evolution.
So it's all about timing.
It's all about building.
It's all about working on and finding solutions.
Because this is a problem right now.
And because it is a problem, it is an opportunity.
An opportunity for builders an opportunity for those who run projects to see how they can take advantage
because the solution is always in the problem we know the problem so it's all about trying to solve
you know the problem trying to make the experience more and more because we're free it's a very good
place to stay to stay, to have
such an experience.
A lot is coming.
The end game for me is the metaverse coming to that point.
But until we are able to solve the problem right now on our decks, we cannot be able
to move forward.
So until we solve this problem right now, I don't think WebTree can really scale or
move up the next stage
or do the next phase of of webtree so that that's all i have to say for now thank you so
nah really really good points i think the uh mass majority of us here on twitter and who are
involved in crypto have got some form of add in my, because we all love to go to Mars, but we forget that sometimes
we've got to stop off at the moon to basically refill before the long journey. But yeah, I think
a lot of us can see the big picture and where we want to be. It's just a matter of how do we get
there, right? And so, man, so many things have been said. Just trying
to figure out in my head where I want to take this conversation since we've only got about 20 minutes
left. Both of these things I want to talk about definitely go on for probably another hour, but I
want to be mindful to people's time. So I'll try to keep it brief. We've been talking a lot about the user experience side of things, some things that we can take and add in.
I loved what Chin also was talking about, the seed phrases, the private keys, all that kind of stuff around the wallet.
All that kind of stuff around the wallet. I love that kind of aspect of it. And so, you know, for me being a designer, UI UX designer, I mean, I have had the privilege of working with quite a few different projects before coming over to L1X.
I love that kind of aspect of it.
design. And it's more of a user-centric design approach than the traditional design because it
helps emphasize efficiency and collaboration. But the thing I like about it too is that it focuses
on that, like I said, user-centric approach to what the users want versus what we're trying to
force feed them, right? And I think that that's a great element for Web3,
where they can step in and solve a lot of the complexity issues
that are right around the whole UI, UX design when it comes to crypto.
And in the same interim, being able to kind of re-engineer some of the behaviors, the cognitive behaviors of crypto users
to reform those good positive interactions rather than, hey, this is a pump and dump. This is a
get quick scheme. This is a Ponzi scheme. This is Prinsler's dilemma, all this kind of stuff that
basically makes it rain on people. So the next question that I kind of have is around that, right?
What are or what could we quickly implement
using a Lean UX kind of design process
where we can interject things very rapidly?
What things do you think we can improve on today
that will change the whole trajectory
of what Web3 user experience will
look like in the near future.
Justin, go for it.
You got your hand up.
Fix the goddamn fatui.
That is always the first thing that I run into, and it's the first thing any consumer
runs into when they're interacting with
anything. The first time user experience, you need to make sure that every single thing that you do
for that first time user experience, it's timely, it's relevant, and it's contextual. Make sure that
the user understands what they need to be doing. Lead them. Give them the carrots that they know where to go next.
Don't make it trying to solve a puzzle without knowing what the picture looks like at the end.
And again, it kind of comes down to that first-time user experience is so incredibly important.
And that comes into the UI and the UX. Do you know what buttons need to
be clicked next? Do you know how far you are in the onboarding process? Do you have a carrot at
the end of that onboarding process so that gamer is incentivized to continue clicking buttons and
to continue connecting a wallet and continue creating his account and bringing you the email looking at the game holistically.
How many steps does it take to actually get into the game?
How long does it take to get into the game?
Can you actually get into the game?
I can't tell you how many games I've had the unfortunate experience of a Fatui just
being so broken that it takes like an hour just to figure out how to jump from one
platform to the next. You know, think about your end user at the end of the day, and you'll figure
out what is missing. And again, provide them those carrots contextually, timely, and relevantly
so that they know what needs to be done next.
Great points, great points. I'll circle back on some of the things you said,
but let's go on to Chin-Yon-Soo.
Yeah, I won't waste time, but the whole thing is, I think one of the best things we should be doing
is trying to simplify technology, like offering user-friendly
dashboard with explainers is also key.
Simplifying technology is very important, in fact, because there's a lot of technology
right now.
It's very difficult to understand, like when speaking to someone new buffers.
And exactly what Justin said, this whole first contact with Web3, it has to, we need to know, which is of course the wallet, we have to come to a point where we can make this understandable, you know, offer safety checks, which is also very important.
It could really help also in bringing us to a point where Web3 doesn't really sound that much.
That great point.
Great point.
I love using the analogy.
I think somebody used it earlier about going fast in a car when it comes to the user experience.
But for me, I like to explain it a little bit differently.
I like to kind of talk about, you know, there's some types of users that, you know, we all drive a car, but there are different types of drivers, right?
car, but there are different types of drivers, right? There's the drivers that get into the car,
put the key in the ignition, turn it, know that the engine will hopefully start, right? So there's
the trust factor, but they know that it's going to get them from point A to point B, right?
Then you've got the drivers that will literally take their cars completely apart because they know how every little part and component works to make the car go from point A to point B.
And then you've got a wide variety of people in between, right?
So I love how you guys are talking about the whole UI UX design kind of be one of those things,
keeping a lot of the complexity under the hood, right, for those that don't really care,
but just want to use the project or product or hood, right? For those that don't really care, but just want to use the
project or product or service, right? And so for me, it is all about, hey, we've all heard more
education, less complexity. But what if I told you that if you want less education, just remove a lot
of the complexity, keep a lot of the stuff under the hood because then you don't have to create more educational content to educate people on how to, I think Justin was the one that said, learn how to jump in a game, right?
Those are the biggest things.
And when it comes to design, it's a high number.
90% of people will not come back to your project if it's not
visually appealing and give them that warm fuzzies, right? So with that kind of being said,
what are the warm fuzzies that keep people coming back again and again? I know we kind of touched
upon this, but I'm curious to go down a deeper rabbit hole. What gets you guys curious and wanting to come back for
more and more?
Trois, go for it.
My brother, what keeps me coming back, it's
the unbreakable
belief that they induce the power
to help the world with wealth
distribution.
I 100% believe that we can
simplify processes that were
already happening before from my end in terms of gaming.
Like I was generating revenue before Web3 existed through games, but it was not transparent.
And there was, you know, challenges.
You could get scammed.
It was more risky, more scarier than it could be if we used the tech in the right way.
And if we simplify these processes, I think that there's a lot of expanders
in developed countries, a lot of people that I know is looking for opportunities to grind
because a few bucks can be life-changing to them. So I'm bullish on that happening.
Love it. Love it. Yeah. I'm definitely here for similar reasons. So what are those projects or what are those elements within the Web3 that keep us coming back? Curious what other panelists have to say.
I'm a different breed on this one, since I am a dev.
Mine would be things that look like magic, and I want to know how they work.
So interesting mechanics, unique ways of doing things.
So I'm more of a digging into the tech, which, of course, is why I probably have a difficult time with UX and UI,
because I'm just looking for the fantastical machine on the back end.
So probably not the focus of Web3 adoption.
I think you and me, my friend, could definitely go down some good deep rabbit holes.
We'll have to have a co-hosted space together for sure.
Well, honestly, UX is one of those things that's just, it's excited me since I first heard about it about 10 years ago.
And I just have never dug into it. I've always been on the dev side, but UX is exciting
because, and I will say the number of projects I've worked with where I taught, where I actually
mentioned UX, they think I mean UI and I'm just retarded or something. And it's like, they just
don't even know what UX is. And it's like, man, if you only understood. So maybe one of these days.
Yeah. Yeah. I think it's one of those universal languages that draw the two worlds together,
for sure. So let's shoot it back over to Justin. You got your hand up?
Yeah. You know, for me, I'm always, just like Tech Talk mentioned, I'm looking for the,
the fantastical I'm looking at a game's art style.
I'm looking at a game's playability.
I'm looking at the core gameplay loops.
I'm looking at the gameplay mechanics.
I'm looking at the fatui, you know, I'm looking even, you know,
diving into the settings section of a game and seeing, you know, I'm looking even, you know, diving into the settings section of a
game and seeing, you know, what's in there, what, what did they put in there? And, and why is it in
there? I'm looking at, you know, what that, that full Fatui experience is, and going through it,
and, and giving those teams feedback in, in what can be fixed, what can be addressed, what can be made simpler, what can even just be removed entirely and stop that funnel churn that you mentioned earlier where, you know, 90 plus percent of people, like if they can't get through the Fatui, they're not coming back.
90 plus percent of people, if they can't get through the Fatui, they're not coming back.
And so there's a lot of really beautiful games coming out, both visually and in their
gameplay mechanics that they're instrumenting.
And then also looking at, okay, how are you instrumenting the blockchain?
How are you instrumenting Web3 elements?
What agency and utility are you giving the players?
Is your game token-gated?
Is your game NFT-gated?
Is that going to be a blocker for bringing people in down the road
when you actually have a game that is ready to onboard the masses?
100% agree with you.
Great, great insight.
I'm going to come back on that,
but let's shoot it over to Joel real quick.
So I'm going to use an extremely cringe analogy,
so just bear with me and get on with your day when I'm done.
It's sort of like an ancient Japanese samurai sword,
where the reason you get the best
steel out of what you got is just constantly folding it over and over and over again,
constantly refining it until it's perfect. And that's the same thing with the perfect
just works user experience. You have to have the same feature set, which is so boring.
It work a lot on it, put a lot of time and money onto it over the years until it
just everything is magical and it's it really is kind of like that because one of the reasons why
i'm a big fan of the dash pay wallet is because i've been using an iteration of that like every
a few times a week at least for the last, let's just say seven, eight years,
something like that. And so the devs know me pretty well. I'm always finding weird little
edge case bugs where when it switches from data to Wi-Fi with this split second delay,
because this one particular restaurant is filled with glass panels
and it's like a Faraday cage in there that causes a crash or a bug or something like that. And just
ironing that little corner out of the experience. It just takes so many practices, so many tries,
so many adverse circumstances, so many like you're doing this under time, under pressure,
not just, oh, it
worked great. It was fast. But then you do it with like five people breathing down the back of your
neck and lying at the store and like, oh, I have to make sure this works. And then at one time,
there's that one inconvenience. It really hurts. And then you take it back to them.
And at the end of the day, you just don't get anything for it in terms of like short-term gain or short-term promises.
All you got is it works beautifully, but it doesn't do anything new.
And what I don't think that people understand is just the pure amount of user turnover that happens.
Once you get a ton of users and then they all use this thing and it
sucks or it's good, but not amazing. Just so many stop using and go back to other things they've
been using, particularly in like the payment space. But so people will keep on doing that.
And if you have that perfect experience, you might not see what you're getting. It just,
before you know it, you're you're like oh why is everyone using
the say the phantom wallet or something why is everyone doing that it's like not you can't it's
not immediately obvious until you start kind of messing around with these things so fold over
that sword over and over and You know, it was interesting
because, you know, that was just brought up a few minutes ago was talking about Justin was saying
how he went in and basically would check the settings and check this and that. And, you know, it's really interesting because
if you listen to what he was saying, he fits a certain type of persona of a user. And sorry,
Justin, I'm going to pick on you here, my friend. But, you know, this persona is kind of the ideal
user that a lot of projects want.
And this is why, because what he's looking for in the way that he just described, and
if you want to listen to it, go back to the recording and just listen to what he just
said a few seconds ago.
He really is looking for a product or a service that allows him the flexibility to expand his box. And I'll explain that here in a minute.
So he's looking for growth. He's looking for something that's going to allow him to last a
long time. You've heard Joel talk about Dash and his experience for the last seven, eight years of
using that product. And if you look at it from a user experience standpoint, is that a good product and
a good UX experience is one that allows you to expand the box. We've all heard the cliche term
of thinking outside the box. Well, when developers, when projects and things like that start thinking
outside the box, they start trying to almost add on bolt-on experiences.
And as King Snooch basically talked about it with the gaming industry, they're not designing a game.
They're designing an ecosystem within a game attached to it, right?
And that's why a lot of them are failing, and that's why the Web3 experience sucks in the gaming side of things. But when you look at it from what Justin was
talking about a few minutes ago, he likes those projects that allow it to expand rather than
think outside the box. So a lot of flexibility and a lot of growth. And so just like Joel said,
he's been using it for years and years. And so think about your own experience working with
games, working with products that you
use in everyday life, things like that. If it doesn't fit your immediate need and allow you to
solve that, you're all out looking for a new product, new service, new platform technology
that's going to solve that for you. So designing for the future is going to be paramount for the success of Web3,
in my opinion. It's going to be a lean kind of UX design that needs to take into place that takes
a customer-centric approach to how their projects evolve over the years. Because like it was said at the very, very beginning, there is a huge amount of
complexity that we've already created for ourselves. There's already a certain type of
mentality that's already been created and we need to kind of adjust that and move on. And so the
only way to really do that is by having a great awakening, I guess you could say, around UI, UX design, and specifically
more emphasis on the UX side of things. So enough of my rant, but I definitely wanted to just kind
of throw in my two takes there as well. I appreciate you guys listening to me get up on my
soapbox there for a second. But in the interim, we're coming up on the top of the hour.
I wanted to thank our panelists for joining us today.
It's been a great discussion, something that's been very close to my heart for quite a few years since I've made the merge over to Web3.
With that being said, let's go around the horn and give everybody a chance to just kind of do their final sign outs.
Drop any alpha that you feel like you want to.
You guys have definitely deserved that.
And we'll start with Tech Talk.
Go for it, my friend.
I appreciate it.
Yeah, this is a great conversation.
And I definitely love to follow with you on talking about UX at some point.
Love that stuff.
I'm producing videos.
Head over to Tech Talks with Paul on YouTube.
You can go to techtalkswithpaul.com.
You can find a link there.
I'm also in the process of setting up an NFT platform where any user can come along and deploy NFT contracts with extreme use cases specifically for gaming.
Like combining NFTs, infusing nfts all those kind of things
i deal a lot with projects that do that and it just makes sense that let's just make it a little
bit more available and get some of these web3 games doing a much better job and much cleaner
job with their nfts oh man oh man be on the lookout for an nft episode coming up you need to get on that one
excellent thank you
all right let's shoot it over to joel go for it my friend
hey so thanks for having me here this is always a pleasure um i commented just like i pinned the
post um i've been trying out the new um dash pay
wallet with the spend feature again if you are an android user in the u.s you get to try this out
before anyone else so i commented this also under the space you can look into just click through the
the links you could see a way to sign up for the public beta but yeah just try it out it's fun to
be able to friend people and send them money like that it's fun to be able to actually buy something at a grocery store or
something like that with crypto and not have to load up a card or something first a lot of cool
stuff so give it a shot and if there's a ux problem use the report feature and report it because it's, you know, can't just be me there hammering through it.
Yeah.
Devs hate me coming into their lives as well.
They know me by first name.
They swear.
Devs hate him.
Those old ads on the internet.
Devs hate him.
Just one trick.
Yeah, exactly.
Chin Yon-sen, go for it.
Or Chin Yon-so, go for it. Or Chinon-so, go for it.
Sorry.
Just call me Pigman if you can pronounce it.
I'm really happy chatting with you guys here and the panelists.
I learned a lot.
And even with the UX and the UI, from a lot of people who spoke about it.
It's very, very important that we learn these whole things every day. And even with the UX and the UI, you know, from a lot of people spoke about it.
Very, very important that we learn these whole things every day.
So really happy connecting with everyone.
And personally, I'm kind of,
I'm into building my own podcast,
like starting my podcast show,
Live on X and, you know,
connecting it with, you know, Spotify.
So now I can connect and bring about this
whole stuff just like this discussion we have in here. So trying to see how we could have
professionals from the space, experts, we're building to talk about Web3 as a home. There's
a lot going on in the space in different sectors.
You should find all that stuff.
It's something I'm working in the background.
I'm already doing.
I'm already doing, yes.
And seeing how I can run it fully this year
and connect with people
and bring amazing guest speakers
from all around the world
to come talk to people live on X
and also do some record
and put it up on um platforms like
audios yeah audio is also more of webtree you know um i know because i'm i'm i'm advocating
for webtree so i have to i have to um experience even if it sucks i have to see i have to really
um carry on with the experiences and um you know forters, you know, who can monetize and also tokenize
engagements and a lot, even fountain for those who know fountain and, you know, in regards
to Bitcoin lightning. A lot of the Web3 apps that are coming in for podcasters, for actors,
you know, to take control over their, what do you call it, their assets and all that stuff.
So yes, it's all about Work3,
and it's really an amazing place to be in.
Love it. Love it. Well, welcome.
And Justin, my friend, you are my new friend.
I appreciate you allowing me to pick on you, but go for it.
I appreciate you, brother.
It's all those years of QAing old PS1
games that made me the gamer
I am today. Yeah, check
us out on grid.network. Check
out how we're changing the game on
socialfy with arena.grid.gg
follow us on Twitter. Follow me on Twitter.
Follow all the other speakers
on here. Let's the other speakers on here.
Let's change how games are made.
Let's make games better.
And let's work towards getting that mass adoption event that we all want and need to see.
Love it.
Love it.
Yeah, thanks for joining.
You're welcome back anytime.
So, Sir Choice, my friend, your turn.
Cody, thank you so much for hosting us.
I think that one of the three things
that doesn't suck in the space
is sharing spaces with you and with the family.
We always keep learning.
We keep diving deep rabbit holes.
And, you know, it's what we need to do.
The future of the industry is up to us.
It's up to nobody else.
We're the ones who are here showing up every day during the good and the bad times, regardless of the market conditions.
And that's a proof, right, that the space is going to go somewhere.
The space where it's sometimes swimming against the stream, but we're here to build.
So, yeah, excited to always connect with new people.
And thank you for this amazing space, brother.
Appreciate you.
Filling is mutual, likewise.
Ah, and King Snooch, brother. Appreciate you. Feeling is mutual. Likewise.
And King Snooch, the immortalized gamer. Go for it.
You kill me every time. Appreciate being here,
Cody. You guys,
it was a great space and
it got me thinking about a few things. I gotta
say, I
do think the
general consensus over the past year and it was talked
to a little bit about you know what we saw at gdc is you know we're condensing the market we're
condensing what web3 games are um i think the word was called consolidation and i think we're
finally getting to the point where you know like i was talking to in the beginning where you know
you had a lot of games that were creating a job and expecting gamers to want to have a job.
I think now we're starting to see less of that and more games that are creating cool games with a cool Web3 element.
So curious to see where it grows this year and pretty excited.
I'd say I'm bullish about Web3 gaming.
I think it's definitely inevitable.
Let's see it happen.
100%. I think I got everybody up on the panel, so think it's definitely inevitable. Let's see it happen. 100%.
I think I got everybody up on the panel, so we want to thank them.
Definitely give them a follow.
They have definitely earned it.
So I don't know if I can say definitely in one more sentence.
But anyways, thanks to you guys for tuning in as well.
We appreciate you.
We couldn't do these episodes without you. I'm a huge proponent
and fan of the whole, hey, you know what? We're not the ones that are going to solve it. It's
going to be a listener that's tuning into one of these episodes that's going to spark an idea
that's going to blossom into something major, something new, something innovative. And that's going to blossom into something major, something new, something innovative.
And that's the only way to get to it is through all of us here.
And so with that being said, thanks, everybody, for tuning in.
We'll catch you again next week.
If you're interested in learning more about projects that are up and coming,
recently launched, or have already launched and are looking to scale, be sure to tune in tomorrow
at 8 a.m. Eastern Standard Time for our 10-minute pitch show, where basically you get to hear
projects pitched to you for an uninterrupted 10-minute pitch. So we'll see you on tomorrow's
episode. But until next time, keep working to unite all the crypto. See ya.
