Hopefully this works, yeah, looks like a test. All right, well, if you'll be the only one out here, I'll give you an update that pretty soon.
Welcome, hexadized. Hope you're doing well.
I'll give it a quick update. I'll give it two more minutes to see if anyone else comes.
All right, let's give a quick update here guys. Thank you for joining Simon and hexadized. So another big week of activity for easy life and zone. What we did this week was really just focus on that competition for the building tool. We announced our win
which was a really really well-made zone and probably the best I've ever seen and and I think the gentleman who won was based in the UK and so he'll be getting a signed easy life print and so that was really cool for for them to be able to do
that. And for us, it was just amazing to be able to see like people actually building their own zones and their own creations with our tech. So if you're in the discord, I think you are. We've got a channel there where people are sharing their
their creations using zone which is just amazing. So this guy was actually one of the guys who bought the in app purchase set and so he used some of like the premium assets to build his own zone so that was super super cool. And so yeah that was that was meant like we wanted the competition to run for a week and so we did
So they'll be getting the sign print a little bit later. But we have some really big news to share for the next couple weeks. So next week on EasyLife, we are going to be launching the performance. So this is the performance that we recorded with Move AI back in January.
And then we mapped the motion capture data to an avatar that we built to look like the lead singer of the band. We actually built four or five, but for everyone else, we just kind of animated that within our app. And then the lead singer is actually moving
the way that you would move in real life. So that's Murray and that was done in January and it was super easy to do. So that opens up next week in the attic of the dream house. So you can go into the dream house and then go to the elevator and then choose attic and you can head all the way up to to the performance and then there's another collectible in there that you
can find as well. So really excited about that. We should see some nice engagement around that as well and like a little bit of a boost in numbers. In terms of where we stand on numbers wise for the application, so that we can be transparent. Things are going quite well. So
reminds you like we've had no marketing spend on this and right now we're looking at just under 1500 mau so that's 14, around 1467 so that's very good in terms of like where we are looking to get with just the band activating. We've got some influencer activations
that should be coming out, they were supposed to come out this week, but it looks like they're probably going to get pushed back till next week. That should give us a little bit of a boost in numbers that will get us past the 1500 mark. So that's very exciting. And then in terms of like other leading stats, we're looking at an average of an eight minute or 8.5 minute
session length, which is really cool because if you think about it from the label side or the band side, their ROI, so their return on investment is always about attention and how much attention they can get from a fan. And so the fact that we're able to get on average
eight minutes and 30 seconds worth of someone's time inside of the app is really really meaningful and that's even double the mobile gaming average of four minutes. So that's really really positive. The other thing that's really positive that's coming out is just our conversion to paid users. So we're hovering at about a one point
So obviously as a percentage of our actual user base like in peer revenue numbers, that's not very big, but if you extrapolate 1.6% over like a huge platform like a Roblox or something, that's a very, very
And it's actually rate smack in the middle of where a mobile game should be. Like we should be converting about 1 to 2% of users into paid users. So that's really, really exciting and some of the stats that we're leading with. What will emerge kind of over the following weeks is retention.
numbers. So we want to look at like day one, day seven, 14, day 30 retention numbers and that's a really leading sign to see like how sticky your product is. But yeah, generally, I think everything is looking quite good and these are, you know, these are some of the stats that we're taking out to investors now. And
and really just showing like, here's what we can do. And the purpose of this, what we did is just to show that our model works, that we can create a product that people are, you know, that are looking to use and build in and share. And I believe that we've done that. And now we just have to convince, we have to convince people with some cash that
That's that this is a really good investment. So that's what I'm spending a lot of my time on right now. Now the other place that I'm spending a ton of time on and this is again very exciting is that in roughly two weeks we are heading back to Abbey Road Studios where we have been given to
three studio days inside of the gatehouse studio, which is like an audio recording studio and studio three, which is a newly renovated, very modern, very cool studio. So all kind of graduates of Abbey Road get access to these studios for two days and so they
use them for a variety of reasons. Some of them are some of them host like panels, some of them do just presentations, some of them do events or whatever. So for us what we want to do is we actually want to make these two days the basis or the starting point for our next activation in zone. So we're going
be working with an artist over those two days to record audio. And the reason we're doing the audio stuff is because we want to have dedicated audio that we can use inside the product. That was one of the big things that was a roadblock for this activation is that the complexities of licensing and
like who owns what, who wrote what, I mean that was a huge hurdle that we had to get around and honestly like that could have just just getting around that was it was basically took one person's focus over like four months of time. So if we can have our own audio that's that's not necessarily tied to like a master recording
That's going to make things really easy. And then the second piece of this is that we're going to be recording a live performance of the band with MouveI and Motion Capture. So one day June 9th will be audio and then June 13th in Studio 3 will be Motion Capture. And we'll have a
We'll have kind of like a small gathering of people there to come watch that. So between that setting up that event and raising capital, I am maxed out. So that is my existence right now. And both, you know, both are definitely going well. Let's say,
You know the market is improving based on like relative to last year I'd say there's there's more more opportunity out there people aren't quite as shy on You know on on investment and then on the artist side we have like quite a few interested parties that are looking to do this and so
So right now it's kind of a balance. What's really interesting is that like if it's a smaller artist, maybe wouldn't like, you know, the millions of streams on Spotify having two free Abbey Road recording days is a dream, right, to be able to get into Abbey Road Studios and record. That's the selling point to them.
almost and then obviously there's the follow-up zone activation. But for the bigger artist, there's like getting a day inside Abby Road is not hard, right? Because they can do that, they can pay for it, they can probably just, they'd probably get it for free anyway. So with the bigger artist, it's really like selling the value of what we did with easy life. So I just find that really interesting.
interesting to see like the smaller artists, like how they're thinking versus the bigger artists. So yeah, that is our update for the week. So next week, and I'm assuming people will be listening to this, but so next week definitely watch out for that announcement for the performance. That'll kick off probably Tuesday.
because Monday is a bank holiday in the UK. And then, yeah, we'll have kind of an event. We're still trying to see maybe if the band can get in their live for like an hour to like socialize with people. That would be amazing. So TBD on that we will see. But yeah, definitely stay tuned.
Well Simon, I'll be there on the 13th or before. I'll get there on the 6th or start now. I'll get there on the 5th. So we intersect. We'd love to see you.
All right, guys, Chatsy and thank you.