Hey everyone, crypto not before we begin just a quick sound check.
I guess we'll just wait for a minute for our audiences to join and our speakers to
While we are at it, I'll start off with introductions.
Sam and today I'll be hosting along with crypto not the topic of discussion will be
power of community and speaking of community.
If you haven't joined our discord, which is Leo on X yet, then I invite you all to join
The link will be in our description.
Join in talk with our great model does talk with our team, give out suggestions and anything
else that you want to talk about crypto not would like to kick off.
I'm the chief experience officer at layer one X and blockchain and like Sam said, I'll
be your host guiding us through today's episode.
I think we're on number 19 if my memory serves me correctly.
So we've found a lot of success by doing these X talks.
And so we're, we're really excited about all the ones that are coming up.
So while we're waiting to kick this thing off, just please mark your calendar for Friday,
the 9th of February and 9am Western Australia time or 1am UTC time that for our next episode,
and I think we're talking about real world assets on that one.
So that would be another really good one to kind of tune in for.
Yeah, thank you so much, Cody.
While we wait for a few of our other guests to join as well, can we roll off with a quick
sound check from each of our speakers, please?
I would like to go first.
Okay, I'm Juju, I'm the BD for IVAD and a gaming project on Polygon.
So I'm just here to like chill and have fun with you guys.
Thank you for having me up.
Happy Tuesday from NFL Rivals here, I'm Jonathan, head of community marketing for the best
web 3 mobile game out there.
Go play mythical games and play license with the NFL and NFL Players Association.
Download now on iOS and Android.
I think the majority of you have already heard from me before, but I'm Nobara, I'm the
global communications manager for Gensokishi, which is a 15 year old 3D MMORPG coming from
If you haven't checked this out, make sure to do so.
And to X talks and co-host and layer one X.
Thank you for having us again.
I know that it's going to be a really cool discussion, so I'm looking forward to hearing
Hey guys, I'm Jason, I'm the CEO of Myth Central.
We're a digital entertainment and gameplay ecosystem, and yeah, just, you know, always
a pleasure to be invited up here to talk about everything web 3.
I think we have some few introductions left.
Hey, thanks for having us up again.
Cool to be up here with layer one X.
It's good to see some familiar faces as well, and shout out to Crypto Note as well, man.
It was cool to connect with you, I believe it was last week or the week before.
But yeah, here at Spicy Capital, we are VC funded in the crypto or three space, and we
are very focused on layer one, layer twos, looking into some layer threes as well, integrating
with the Bitcoin network and building over there.
And we're also open to investing on GameFi as well, for sure, and real world assets.
And if you guys want to do a real world asset space next time, you want to have the topic
around there, I'll ping you guys a message, we've got a wicked project that will be open
Got a nice community, so it would be a good turnout.
Oh, no, I had not been, I wasn't sure what we were doing, I came in a couple minutes late.
This is Mikel from Sedona and the crypto recruiters.
Good to be on another space with you guys, layer one, I've been doing quite a few with
you lately, always great content, great, thoughtful questions.
And today I'm super excited to talk about community, because my entire web three career
started as a community builder.
So I'm excited to get this going.
All right, I think we have just one more introduction left.
And I think it's from Jen, Maddie.
Good morning, GMGM from the great state of Oklahoma here in the US.
I am a recording artist in bringing my music on shame, as well as a hook studio artist,
where I am a curator and a community builder in that space.
I'm also just recently joined the pools family where a lot of my NFTs, whether it's the art
form, digital art, or just the music NFTs, I reward my holders with tokens that they
yield weekly that I curate for them to be able to redeem for things like merch, airdrops,
So I'm super excited to talk about all things community building, as well as even talk a
little bit about how musicians that are bringing their music on chain are entering into the
gaming space, which is really fun to see.
Sounds like we've got a really good panel for today's discussion.
So again, thank you, everybody, for joining us.
Sorry to interrupt, I think we just have one more introduction left, and I think it's from
our very own crypto psycho.
Hey, guys, good to be more known in the chat as Mark, but like online, I've got a persona
of crypto psycho, like a few people in the chat started off community building a long,
long time ago back in 2021 and got got to the point where I've been on a few different
projects and found out one act created a more, more content than I care to admit.
And yeah, find myself somehow being some kind of micro influencer, which is kind of cool.
Yeah, thank you, everyone, for your introductions.
So like you heard from Michael and from spicy capital, we do have a few community builders
among us, and I'm sure they'll share some tips for those that are new to community management
Before we move ahead with the interesting questions, I want to remind everyone that
you can comment your questions down below and we'll go through them towards the end
Captain art passing over to you.
So for those that are just turning tuning in and joining us, my name is Cody.
I'm the chief experience officer at layer one X blockchain and I'll be your host.
And today we're going down the rabbit hole of the power of community.
I think this is a great topic for everybody.
Like I was saying earlier, we've had a great experience working with building up x talks
and over the last few episodes, again, I think this is number 19.
And so as you can tell, from many of the panelists that have been on on with us repeatedly, they're
always finding great discussions and things like that.
And I think that that's what's drawing us together and allowing us to basically be able
to build up a little bit of a community here.
So we've made some really good friends and we're way excited to jump in.
So just to kind of give you a format of how this will work is not going to really call
on anybody unless I have follow up questions, but it's just kind of more of an impromptu
kind of question and answer.
So feel free to jump in whenever you feel like you have something of value to add or
So with that, let's dive in and start talking about the power of community.
So I think I've got a couple of different sheets here of questions that I've kind of
I guess I'll start off with this one.
How does being part of a crypto community contribute to an individual sense of identity
Sorry, I didn't quite catch the question.
How does being part of a crypto community contribute to an individual sense of identity
Well, it depends on the ecosystem that you're a part of.
If you're owning something, if you're owning something that out there in public, then it's
very visibly part of your identity.
If you're in community A and you're in an asset, then that's a very visible statement
So you probably feel more exposed and more tribalistic that you need to stand up and
The other piece is that it's very fungible.
You can easily buy and sell, so it's kind of like trying on hats.
So you can really experiment and try to find something that really fits you.
What we found in Unifa Rivals is a community oriented around squads in the game, and it's
very, very tribal over there.
So I think it's really cool to see people build these unique ecosystems and support
each other, help each other win the game, and ultimately are creating subculture on
Yeah, I'll go ahead and hop in.
I read one of Punk 6529's tweets several years back, and he said, something like board
A-polders are going to be more alike than non-board A-polders.
And I just thought that was really fascinating because we do tend to gravitate the definition
of these communities and maybe the ethos and the ideals and what they're doing at any given
time constantly changes, but the members do tend to gravitate towards each other.
So they become like these home bases of people with shared interests, doing similar things
with the same kind of goals in the space.
We joke around and call NFT collections and meme coins and all that stuff, cults, but
I think cults get a bad rap a little bit because it's just that sense of belonging to people
with similar beliefs and similar ideals.
And it does give you that feeling of purpose, of belonging to something that's bigger than
yourself and just speaking personally, so I've been a member of Alcoholics Anonymous
That's what Alcoholics Anonymous does for me in the real world.
There's a lot of people like me that I can relate to, that I can share my life with in
And it feels like that kind of paralleled in NFT communities, and this is really the
only two places ever that I've experienced that level of camaraderie.
And it's really beautiful.
I think that's what's so beautiful about Web3.
Yeah, I'll just jump in as well, just on the back of that.
And I've, up until joining Telegram and Twitter Spaces and being down this rabbit hole in
speaking to all these different communities, I don't look to someone that's in these charts
But the more I go down the rabbit hole, the more communities I get involved with and the
more relationships I make in these spaces.
I realize that I'm finding I feel like I'm being more of myself in these environments
than what I am in real life.
I mean, I've opened up about stuff that I've never shared with anyone in my life in these
communities speaking to random people that I started off not knowing.
And like six months, 12 months in, you can feel as close to someone in this space as
what you do with lifelong friends, because everything's intense and like you're speaking
daily and you've got that one thing in common.
And I think that's the thing with crypto, everyone's got this same belief system and
And I think that's why you connect so well.
And for instance, my PFP, I could never change this PFP, I could never sell it and I could
never change it because it's my identity.
And I changed it once for the first time about eight, about three months ago.
I've had this PFP for about a year now and I changed it and people thought I'd gone.
It's literally my identity and it doesn't matter what, it'll be valued at.
I can't get rid of it because if I did, it wouldn't be me.
And yeah, this space, it's amazing and I've made so many relationships, so many friendships
and the networking that happens in this weird bubble that we all exist in, it's an amazing
A hundred percent, a hundred percent.
Oh, was somebody going to say something?
Oh yeah, I was like going to go next, but if you have something to say, please go ahead.
Oh no, no, it's no, go for it.
Thank you so much for bringing up the talk about the cult, but I believe that's a topic
for another day because that's really deep and I really do feel like it's been looked
at with a bad eye and it's something basically every community or project should have.
So going back to talking about belonging to a community, I feel like if you're coming
out, let me say from a personal perspective, if you're trying to build out a brand or build
out your identity, you surely need to belong to a community because that's basically the
entry point for you to get like your engagement, your relationship up and like get connections
because if you know, like having those connections at the start will be real hard for you to
So it could be something simple as belonging to an NFT community, belonging to like connecting
with spaces, being recognized, belonging to Twitter groups.
And you basically find yourself that, yeah, you're building out a brand and connecting
And one other tip that I could just like leave behind is don't just leave your connections
to maybe X like social media here on X cause personally had like my personal accounts suspended.
And if I hadn't like been keeping in touch with people behind the scenes, maybe through
other apps like Discord, like Telegram, and trying to actually build out those relationships,
those friendships would be lost.
So it's always a great thing to belong to a community, to relate with people, to like
show a sense of humanity and not just like coming out here trying to like be hauling
all pushing a brand or something or like shilling stuff.
So surely you need to belong to a community for you to like get that growth in, like get
places where you need to be.
Yeah, thanks for sharing that.
I see a couple of hands up.
Just go when you're ready.
Yeah, so I would say that the, for me in terms of finding like a sense of identity in a space,
definitely what we've mentioned before in terms of the ecosystem you join, I do believe
that it depends on that because some ecosystems are more like dev heavy, some ecosystems are
more community manager, marketing heavy and stuff.
And I think part of that identity is your talent or your natural talent or your gift
Like mine is definitely marketing and on being on like the East community and stuff, definitely
was able to find a lot of collab managers, community managers and whatnot.
And we were able to get on very, very well.
And I would say that's definitely part of my identity in this space and like who I am.
People know me as a marketer, people know me as a community manager kind of guy.
When it comes to devs, you know, Chainlink, Avax, other networks as well, mad dev heavy,
And I would honestly say there wasn't really like a community for devs outside of web three.
You know, if you were like a dev or a code outside of web three, you might not have had
I literally was talking about this the other day.
When it comes to building communities and stuff, most projects out there that are very
dev heavy will be able to build because they have no marketing experience.
And part of that marketing experience is knowing people and being able to connect to people
And I'm not saying that dev people can't, like anyone can connect to anyone.
What I'm saying is for developers, they don't practice that skill of connecting with people.
So just the idea of going on a space and speaking on stage is just not going to be, you know,
it's going to be foreign to them.
Whereas most of us here speaking right now, we're either some form of collab community
marketing manager have to be, it's very rare you find a dev that has both.
However, in this space, I do believe devs have been able to find more than, you know,
themselves and their identity in this space.
I think they've been able to find a freaking network, you know, devs can come together
and talk and communicate with each other on any platform that they want.
It's exactly what Ivy was saying, you know, communicating on Discord, Telegram and other
So I definitely believe part of that and it's part of finding that identity, being able
to nurture things that we are naturally good at to improve on that.
And spaces is definitely one for me.
I wanted to add to what the gentleman was just saying, I think it was spicy.
I do believe that there is a correlation between like community members that are like
active in collaboration with these devs.
For me, as somebody who has been in communities like Rug Radio, 90s Babes, Crypto Tech Women,
a lot of us are very, very much so we are chatting in the Discord or Telegram or whatever.
But it is a unique dance that we have to do in order to onboard the dev side of web3
to make it more digestible in the community.
So a lot of, for instance, Crypto Tech Women under Gianna, she's building out really, really
great programs for based on community insight that she like did in her Discord, like we
would have like these team huddles every week.
But for us in the community, it was our job to find a dev to bring in the community by
giving them like tasks or asking them for help to kind of ease them into the community.
But I do believe that there is like this, if you're a developer or if you're on the
tech side, sometimes it's harder to like kind of interweave yourself in the community without
the help of more people that are more people focused as opposed to like tech focused.
And I think that right now the space that we're in is offering us a chance to really
have an open dialogue to make sure that nobody is left behind in the aspect of community
building because I don't think community moderators or active community members can survive without
developers. And I don't think that developers can really integrate themselves in the ecosystem
without those community members that are helping them with the conversations in the language,
Yeah, it totally does. Totally does. Thank you for sharing that. Navara, do you want
to go? I see your hand up.
Yeah, thank you. I just wanted to thank everyone for their insights on this because I feel
like I've resonated with every single opinion stated so far in the sense that, you know,
being in a community is a the starting point to whatever you want to be doing in the space.
It's the way to network. It's the way to build connections. But also what I noticed with
myself was that, you know, I started off as a community member, then I started modding
and being a community manager and so on. And then I started joining spaces and just
kind of networking to, you know, a further extent. And what happened was people that
I spoke to, whether it was in Discord AMAs or X spaces, they highlighted features that
I have and qualities that I have that I wasn't quite aware of or that I didn't really find
useful. So I think with three and just what we're doing right now and building this space
can also help you identify, you know, strengths and potential that you might have not previously
understood that you had because I was quite shy. I never wanted to do spaces. So whenever
I was joining spaces, I didn't really feel like I contribute to the conversation. You
know, I was I was really cringing in the beginning. I'm going to be honest with you. But then
as I spoke to more people that were like minded, they actually I would get, you know,
messages after this or even someone asking me for advice on certain things. And it made
me really kind of help my niche in in what I do. So the way I go about my work and my
business and what I do in the space, it's so much more streamlined because through these
conversations and through these connections, I was able to actually find myself and read a
pinpoint what I'm strong at. So I'm really grateful. And a lot of the people that helped
me get to this point, you know, are in this space. And I'm speaking to them every day
because I'm drawing inspiration from them for myself and for for what I can do better.
But also, I'm just seeing completely new things that I never really thought of. So I would
encourage anyone who's listening, who's participating, but it's just not quite active. They're a
little bit more passive in their communication. Don't be because we've all been noobs. You know,
with three didn't start a long time ago. None of us knew anything a couple of your a couple of
years ago, and the people that you're looking up to now, you know, they haven't been doing this for
50 years or so. It's not unachievable. It's just about being consistent and really opening up to
people and just kind of seeking out that feedback and and resonating with people. So yeah, that's my
take. Thank you. Thanks for sharing that. We'll we'll have Ivy come and then we'll move on to the
next question. Yeah, I was gonna like say real great takes from everybody from Ganso. I was
gonna be like, I was literally the same way. I was like, not a public speaking person. Then
eventually with three as a way to like, help you evolve and find your true self. Because I found
out like, I could be in the space with like, hundreds of people. And now I'm like super
comfortable to talk like, however long, you know, and just thank you for three. And I also heard some
great takes from spicy and Jen. I was gonna like, throw in an input on those as well. But I was
literally just waiting here. And I seem to have forgotten what I want to say. Don't laugh at me.
Don't laugh at me. So thank you. I'm just gonna shut up right now.
Nah, all good. All good. Thanks, everybody. That was a great question. One question took us 26
minutes. So that was a good, good discussion there. So moving on to the next question.
With the evolution of decentralized technologies, such as like interoperability, among different
chains and things like that, how can that help web three communities actively contribute to
fostering inclusivity and diversity within the space? Just go ahead and jump up.
I think what's amazing about web three technology about blockchain is that they're permissionless.
And when you bolt it on to identity and bolt it on to community, that means truly anything on the
internet that's possible is possible. So these ideas of interoperability and composability
make it so that, you know, you can remix, you know, a fuzzy penguin, a cool cat, a doodle,
a geek god, anything you want. You can remix it separately because all the code is public.
You can work with designers, work with developers, or do it yourself. And you mix it to find like
your version that best fits you. The other thing that, with that you can craft like your own
individual identity, that's still a part of the space. And then with like permissionless IP,
if you own a token, you own an IP, you've seen all kinds of people create like robust identities
around, you know, tokens, even build brands, build musical profiles, build all kinds of things
around these identities. And the final thing I want to call out around inclusivity is, for instance,
interoperability between different products for ecosystems. You can kind of extend an arm out to
a community and totally embrace them just by building something valuable for them. Saying what
you hold, aka who you are, what you do as a collective is already valuable. And we're
increasing the value of that by giving you some sort of benefit. And if you're building a delivery
sports game, like we are, and you want to extend a hand to women to try and play the game, you can
reach out to boss beauties or BFF or women with weapons, and you can reach out to women with
weapons, any of these world of women, any of these communities and say, hey, if you hold one
of these things, we're going to give you an extra ounce of value in our ecosystem to try it out.
And I think it's I think it's really good for inclusivity in the spaces that you can build,
you can actually build things that matter and hook it up directly to things that
people already find valuable and precious.
Okay, I'll go next. I feel like the benefits and the relationship between
interoperability and community is you could get to like build out on whatever chain you take
advantages from certain chains, like maybe you're looking at a gas fee from a chain,
you're looking at the community from another chain, and you bring them all together.
So you could like naturally build out your dream community and set it out on whatever
blockchain choose for it to be, because whether we like it or not as well in the web3 space
currently, we aren't as like hugely populated as we would want it to be. So it's also a great way
for us to like extend to other like chains and like enlarge the coast and welcome new people into
our ecosystem. So if I could say that, so you welcome new people into the ecosystem and get to
build out like your dream community, what you want it to be, how you want your community to be. And
at the same time, take benefits from like other features of like, you know, the other like chains
that are currently existing. So I just wanted to put in as well. Thank you.
I'll just jump in. I'm thinking like for like the interoperability thing, when you're
when you're thinking about projects, and then you're thinking about like KOLs and influencers,
it completely, it completely turns it upside down. Because at the minute, like a lot of
influencers and KOLs, they like the chain specific, like the basically targeting niches,
like you'll get you'll get so many different influences. And they might just be purely like
Shiba Inu, or they might be stuck on like Solana. And I think by opening, opening up were like
project one project can be on like 10 chains at the same time, you like your communities opened
up for one. So you've got you've got access to all these different projects, you're not you're
not like siloed into a chain. But then for like, if you're going to be pushing a certain project
or pushing a certain chain, it's, it's completely lifted the boundary up. So you're not you're not
tied into one particular thing. So I think, I think when projects are looking at marketing,
it's good. It's going to change everything, because they've got to, they've got to adapt now
and like look at different ways. They can market the projects and get different marketers on get
get different influences in that may be more cross chain, rather than niche specific on specific
chains. It'll be very interesting when when all this interoperability really opens up.
What it'll look like on a marketing standpoint for individual projects.
I totally agree with you on that one. You know, when we look at interoperability from the layer
one x point of view, you know, we we look at it as an opportunity to not only tap into
other communities, be able to collab easier with a lot of different, you know, projects and and
things like that. But, you know, I keep going back to the roaring kitty, or soaring kitty,
whatever the guy's name was with GameStop that happened a few years ago. You know, that's all
about community and and doing something right, right. And I'm always of the philosophy, you can
understand, you can't underestimate, you know, a bunch of nerds with internet access that share a
dream for financial success, right, or revolution. And so, you know, I feel like communities do play
a huge part in inner interoperability is is the gateway to basically scale and build. So
yeah, I'd like to jump on top of that. Because on the, you know, when when it comes to building out
ecosystems, and you're trying to grow communities based around multiple product bases, or multiple
different launches with different different areas of entertainment, it opens you up to, let's say,
the perfect storm, because you're no longer exhausting your own community tied to a chain
anymore, which is something that we've seen happen multiple times over and over in the space when you
have ecosystems just, they just end up closing in on themselves around their own existing community
without being able to launch and be able to actually connect that project back to their
ecosystem and tap into these different communities. And now now we can now we can, you know, like the
the Solana NFT community is is amazing. But then there's game fi communities on other chains
between immutable polygon. So like now now all of this is beginning to come together. And those
that are building the tools to actually make all this possible, you know, they're they're the ones
that are actually they're going to make this space pretty damn great now. Because now that that level
of outreach and the ability to to connect, because as soon as you latch into a community on a
particular chain, and they come back into your community through your product, and they then
meet other sides and people of your community, that begins to grow. And you're able to tap into
a really, really wide market. And yeah, absolutely marketers are absolutely going to have to be on
their toes from here on out, adapting and you know, updating those sheets as to who that who
the best cross chain marketers are and influencers, but it's going to be it's going to be a pretty
wild one. I think 2024 for this is going to be pretty special. Oh, 100% 100% Ivy, you got your
hand up. Yeah. Okay, let me just say this real quick. Like I feel like there are a couple of
things that needs to change about interoperability. I'm sorry, I'm a joker right now. But I feel first
thing, that name is tricky. It needs to change. It gets a little hard sometimes trying to say that
word. Then secondly, I feel like it needs to get to a point where people don't need to know like,
okay, I'm holding an NFT in this chain, I'm trying to do transactions in this chain. And it could
basically cost like confusion for like the regular people who aren't netted in the space.
It's all space with interoperability going on. You see what I'm saying? So, so that needs to change
when it needs to get to that point where everything is on the back end. And we could simply just hold
an NFT and interact with blockchain without really knowing where it's from, or like very lives on.
And just get to use it and enjoy the process. Because when you're trying to explain to someone
you like, okay, yeah, you're holding this NFT in this chain, and you're trying to like maybe
connect to a game in this chain, and you're trying to do this, it gets confusing. And they wouldn't
really like understand how to go about it. So I can't wait to see that pod evolve as well.
I see changing that. Thank you. Juju out. No, I we agree 100% with you on changing the name of
interoperability. It's too hard to say. Plus, it's too cliche. A lot of people are using that.
At layer one x, you know, because we do have a bridge less native interoperability. That's why
we named it x talk, because it can do so much more than just, you know, transfer token,
bridge a token over, right? Because there were bridge lists, we can also do PBL, we can do
logic and data, and that kind of stuff. And so that's what's going to make it extremely
successful. So you can just start calling interoperability x talk if you want,
we'll be okay with you using that. So spice, I see you got your hand up.
Yeah, no, I completely agree with what I was saying, man. I think I was changing the names
to be something that will really, really help. The reason I agree with what he's saying is because
in the beginning, when we had NFTs, and then they switched it to digital collectibles,
a lot of us were like, what are you not doing, man, leave it alone. It's NFTs.
Now, 2024, how many gaming spaces have I been on where people and including myself have said,
will really hit mass adoption when we stop calling it web3 gaming, and we just call it video games.
So instead of calling it NFTs, we know what it is, we know what NFT is. But well, actually, I say we,
a lot of us don't actually know what NFT is. If you went and asked someone in a web3 space,
what's an NFT, they'll give you like a definition. But like an example is the NFT that you have,
like the JPEG, you don't own the JPEG, you own the receipt, which is the TX that you get from
your purchase. That's your NFT. The token, the JPEG is just a JPEG is just a picture.
And NFT isn't something unless it's like an ordinal where it's inscribed in the blockchain.
Now, if we go into that, you're going to confuse a lot of freaking DJs in the space.
So it goes both ways. So if you have someone that's a web2 person, and they come into the gaming space,
and they say, okay, cool, we want to play some video games, and you show them a game that has NFTs,
instead of saying, yeah, bro, you get these NFTs, and you can do X, Y, and Z, you just say
characters. Just say, oh, yeah, you've got to play these characters, and the next one's there,
and you complete these missions, and blah, blah, blah. To them, we'll be like, okay, dope. It sounds
like a normal game. I'm in, I'm down to play. If they then proceed to ask you questions, like,
okay, cool. So what makes this different? Because I've heard this web3 thing, but what makes these
characters different from the games I'm playing, like Call of Duty and stuff? All right, cool. Well,
let's say, for example, Trapnal went down his route, because I'm not too clued up on Trapnal,
but Trapnal's been doing it very well to where my web2 friends are asking about this game. So I know
they're doing something right. They don't know anything about crypto. So let's say, for example,
I say to them, all right, well, you see these characters on Trapnal? If Call of Duty was to
dissolve today, everything you invested into that game is gone. Time and your money. All the
characters disappeared, same with Fortnite, same with every other game you're playing right now.
However, the technology on these games that you're playing allows you to keep the characters for life.
Now, eventually, I know, you know, I'll be saying this to my friends, and be like, look, now,
eventually, we're not sure when it's going to happen. We're not even sure if it will happen.
You know, there's a lot of rumors. No one's actually confirmed that they're building this.
But it would be pretty dope where because you own the characters, you can take them into different
games. We don't know if that's going to happen. Obviously, we sold out on movies and stuff, but
that is a possibility because you own the characters. And that's because of the tech
that they built. Next question is going to be, bro, what the heck is this technology?
All right, cool. Sit down. Let me chat to you. And then you go from there. But the basics of
the conversation just needs to be, yeah, it's characters, bro. And then let's say, for example,
Selfridges is building this at the moment. And I found this out last year in February.
Selfridges is building something. They haven't made it public information, but I had a lot of
conversations when it's Paris Blockchain Week. And I spoke to a lot of people that are building it.
And they said, this isn't something that's contracted. That's supposed to be kept secret.
We just are building and no one's asking questions. So we're just going with it.
But how they're going to do it is very soon, you know, when you have the basket item, when you go
to shop on like different places, retail, whatever, that basket item is going to have a wallet
integrated into it. However, you're not going to know. We'll know because we'll understand tech,
but normal. No, not normal. That's the wrong. That's the wrong thing. People that don't know
about Web3 won't know that there's a wallet integrated and that there's tokens. They won't
understand that. They'll just see there's a wallet there and that they can deposit funds.
So another way that we understand this is in the gaming world and Steam. On Steam, if you want to
purchase a game, you want to purchase DLC packs, you can deposit funds into the ecosystem of Steam
and you can do it that way. Or you can just buy it straight with your credit card whenever you want.
You have the option. Xbox is the same. PlayStation is the same. You can deposit funds, your pounds
and euros into these PlayStation, Steam, Xbox tokens that we've been using for a long time.
The difference is it will be like a Selfridges one or whatever it is, but the underlying tech
will be crypto because it will be passing through wallet addresses that are linked to like ENSs and
all that shit. But people are building this at the moment and they're trying to make it as seamless
as possible and exactly what Ivy was saying. The back end is going to have everything, but the front
end is just going to be, this is your item. This is how much it costs. Do you want to pay with the
tokens that you already have or do you want to pay with like normal fiat or whatever? Pay XYZ,
cool, done. And then transaction sorted. So I feel like in terms of having inclusivity and all
this other stuff in the industry that we're building at the moment, we have to think, okay, cool.
What's the easiest way we can explain this to a friend? Instead of using all these freaking
terminology, just keep it simple. NFTs, the characters, bro. Crypto is just like tokens.
Think of Fortnite. Oh, okay, cool. Think of Steam. Oh, blessed. I understand now. Great.
And then go from there. And then if they choose to want to go way more in depth, then yeah,
by all means, have the chat. Yeah, 100%. It's about keeping everything under the hood,
improving that user experience to grow the community, grow your adoption of your product.
Yeah, 100%. Ivy, we'll go with you and then we'll go on to another question.
Okay. I was just going to say that Spicy is a legend for how it's said. It totally took the
words out of my mouth. Because yesterday, Newbie stepped into Discord. It's new to Web3. It's
originally a gamer in Web2. And he was like, he doesn't even understand where to start like,
what's going on? What could I tell him about the project? Everything. I was literally like,
okay, blah, blah, blah, blah, blah, blah, NFT. Then I had to like put it into bracket and be like
playable characters. So I know that it would like totally understand it that way.
And then had to like move on and be like when he was asking that, okay, yeah,
you were talking about the NFTs. You get to add like items, like traits to the NFTs,
things like that. I had to like be like, okay, yeah, how am I going to explain this right now?
And he would understand it. So I just had to simply go and say, okay, you know what? Just
chill to when the time comes. When it comes, you basically see how it's done. Because basically,
you'll be using it that by then and it will be like real simple. So and me trying to explain it
at that point would be like complex. And he might not understand it. So I was just like,
oh, yeah, don't worry about that. Just chill right now. Then later on, you see how it's done.
And you can just simply get it done that way. And at the same time, we'll be like officially
launching on some Web 2 platforms and stuff. So you like get easy access to them to play them
that way. Because I feel like rolling things out on Web 3 has to be like real simplified
that people from Web 2 whenever they step in, they'll just easily understand like what's going
on and how to get involved. Because that's really something we need to like tackle and get set.
Thank you. Juju out. Oh, yeah, Bowser was good, bro. That's a legend right there.
Nice. Yeah, so Sam, do we have any questions from the community by chance?
I'm looking, but it doesn't look like we have. So I think we can move on with our questions.
Okay, perfect. So if you guys have any community questions, don't be shy, put them in the comments
below. And we'll make sure that we get those questions up for our panelists to answer.
So yeah, let's just move on. So I'm going to kind of shift gears a little bit here and kind of focus
more on the psychology behind a user in a community. So the question I want to ask is,
how does tribalism affect decision making, loyalty and conflict resolution within a community?
Well, first off, I want to say we should, I'll go ahead. Is he unmuted? Go for it.
Now, funny thing, I didn't get the questions. I was going to say, say that over again. I'm sorry.
Yeah, no problem. Maybe just let me provide some context to this. So I mean, when you build
communities, and you market and you do a lot of things, you have to be careful as a community
manager, because a lot of times, these quick schemes to get followers quick schemes to
get people to participate in like airdrops and things like that can really bring
a certain type of people, right? I like to call them the coupon hunters. That's all they're looking
for is the quick, easy wins, but they're not really totally invested into the community,
which, as we all know, if you're a marketer, it can potentially hurt your organic reach in
pretty much all of the social media profile or algorithms. So with that kind of context,
how, as you start building out your communities, how does the tribalism affect
the overall decision making, loyalty and conflict resolution within crypto projects?
Go for it, Navarro. Thank you. Well, I think especially when it comes to gaming,
tribalism and just having a strong community is pretty much all that matters. If you want to have
a solid community that is coming back every day that is playing the game and is using it to its
full capability, then you need to make sure that you have something driving that united spirit of
the community. So I think in that sense, again, Zokishi is quite lucky to have that massive lore
behind its back because obviously the game is already 15 years old. So you have people that
have joined it and probably played it back in 2008. Then they've gone on to play it on PlayStation,
on Nintendo, and now they're enjoying the Web 3 version of it. So that's a massive benefit to
having this space. But obviously another thing that I know definitely happens because I'm a gamer
and I know how much it takes to actually enjoy and play MMOs. So it's not something that you
would experience on your own. So you need a crew, you need a community, you need people to play with
and speak to the entire time. And that's why it is a little bit easier for us to have this in place
because if an MMO doesn't have a constant community, it's just not going to work out.
So I think in that sense, probably the niche of Web 3 that is gaming is going to be the one
to kind of highlight the right way to go forward for sure.
Ivy, raise your hand first. Ivy, you go for it.
Thank you very much. I was going to say, when you're trying to build out your community,
the best and the easiest way for you to get people who might eventually believe in the process
and who would want to build out with you, believe in your goals and things like that,
is first that enough from partnerships, collaborations with people in the same niche,
like similar niche as yours. So when you're dealing with partnerships and collabs,
you're easily getting people in that ecosystem already existing, getting them to like flow into
yours without this hassle of like starting to like, you know, hunt and build your community from zero
is literally still zero, but it's just like an easier way for you to get like your own community
set standard with like the same goals and vision in mind. And I was also going to say,
it's literally almost impossible to avoid having, well, what I call them as moon boys
in your community, because eventually there's literally no way you're going to do it.
They would always come. They would always exist in community. And I feel like it's not totally a
bad thing because obviously, yeah, they will come in and we'd like in the next second floor,
your NFT or whatever, and try to like get profits and get out, which is good for volume. And at the
same time, it's now down to you, the kind of content you have, the kind of like project you're
building out to attract attention from people out there and your existing community in picking up
those NFTs from the floor and basically giving them a home. So it's not a bad thing having those
kind of people in your community as well. And as long as you have like set people or like you have
a cold in your community, it's a great thing because definitely you wouldn't like be worried
about things like the moon boys. Thank you. Jizhu out. I do want to highlight that like we
shouldn't be calling people users. That's the only other vertical that calls people users is illegal
drugs. If it's gaming, they're players. If it's web3, they're holders. If it's a community,
they're members. In a deal, you can come up with a branded term so you can understand like this is
what these people are. This is what they're here to do, which kind of gets into the tribalism piece.
You know, and if we're rivals, I call the players rivals. I mean, I refer to them as players kind of
in parlance internally, but when it externally as a branded term, like we're rivals, we're here to
compete with each other and get on the leaderboard and win. And every level we are trying to compete
against each other. Unless we're inside squads, which then leads me to the next point. Inter
tribalism versus intra tribalism. So inter tribalism is us versus that group over there.
You know, kind of like today, we're seeing a little bit of like eat people dunking on
a lot of people. And I personally will be one of them in my chats later today.
And then that's really tricky to play with, because you could end up spending your whole
existence in opposition to something else. And that's not productive for any community to
actually build something. And another piece is intra tribalism, which is a lot more dangerous,
because we create subdivisions within your own community. For us, it's squads in our game.
Our two biggest squads are mythos mob and blitz brigade. And they are constantly meme warring
each other. And it's a lot of fun. But it's very easy. It's playing with fire. You have to be very
careful with tribalism. Because as I said, if you spend your whole time on it, you're actually
building a new thing. They're too busy wrapped up in, you know, kind of the psychological violence
of the meme war, or whatever else is going on. And they're not playing the game. They're not
engaging with your protocol. They're not making trades in your exchange. You're not out there
posting productively on social media about what you're building. They're too busy fighting each
other, which isn't super healthy. As someone said earlier, you know, these growth hacks are great to
tap into to get you to the initial boost. But you have to find the right balance. Because I can
promise you from experience, especially in gaming, there will always be someone who doesn't understand
where the limits are. And they push them and go past them. And then they've annoyed everybody. And
hopefully, hopefully they haven't done anything illegal or untoward. But just understand that,
you know, we're all humans, we're all going to be gorillas, thumping our chests and roaring at each
other on the internet. So it's a useful thing to develop. But it's very, very hard to control.
And if you lose control, getting it back is one of the possible. So when you're about to jump into
an ecosystem, if you're watching a project, you're building a game, you're able to protocol,
understand what like the larger tribe you're about to hook into. If it's Ethereum, they behave a
certain way. If it's Solana, they behave a different way. If it's Avalanche, they behave
totally differently. So you need to understand like, who are you about to recruit the tribe
that you are going to form? And are there divisions within your tribe? And is your tribe
really angry at another one? So I used to work, personally, I used to work at Sapien. I went
through social platforms and protocol that died. We never really got traction. But our whole thing
was on tribalism and tribes. So I speak of this forever. Anyways, so key things. Understand
your tribe versus another tribe or divisions within your own. You're playing with fire,
and you have to understand. So be careful, you have to understand who you're about to mess with
when you go lunch. That was great insight. Thanks for sharing. Just one last question I want to ask
to the panel. I think NFL Rivals kind of kicked it off for us. But what advice or strategies
could you share with those that are listening on how to successfully build,
maintain, and scale their community?
I'll go first. I've got to initially jump in another space in a few minutes. But yeah, I would
say this is not a 90-day sprint. This is not a six-month game. It's a marathon. I think everyone
already has the skills that they have. We already know to keep consistent. We already know to
reply to people. We already know to build with integrity, all this other stuff. We already know
all this stuff. Everything that everyone's going to say, everyone already kind of knows. There's
already tools out there to help you with stuff. There's collaborating, attending Twitter spaces,
all that nonsense. We're already doing it. I would say the main thing that people don't do
is they just fall off. So the advice is do not fall off. Literally, just don't make sure you
keep consistent. Make sure that you attend Twitter spaces. Don't burn yourself out. I attend a lot
of Twitter spaces every week, but I built myself up to this so I can sustain. I didn't just wake
up one morning and say, okay, cool. I'm going to join two, three Twitter spaces a day. I started
with one every other day, and I started doing one a day. Then I went to about one to two a day,
and then I can sustain on two to three, and I'll be fine. So I would say build yourself up and
just remain consistent. I would say the last thing is do it for one year, and don't complain.
Don't complain you're not growing. Don't complain that you're not having the success that you want.
Don't complain you're not seeing the results that you want. Do it for one year, 365 days. If you
take a Sunday off, that's fine. But whatever days you take off, make sure there's a set. But
whatever days you're going to grind and work, remain consistent. Then if after a year, you feel
that maybe you didn't see the results that you wanted, trust me, you won't complain. You'd just
be like, oh, okay, cool. Maybe the way I was doing it for the last six months wasn't working,
so I could just change the strategy around. It's fine. Because you have a different mentality.
So, yeah, remain consistent, man. It's that simple. Just do that, and you'll be fine.
Yeah, I think what I know Spicy just said is bang on. I think one of the main things as well
where projects fail when they're trying to build communities is they don't actually have
anyone dedicated to do their own. A lot of projects just bring mods in, and the mods
are kind of left to their own devices, and you've got to kind of have a proper community manager.
You've got to have dedicated people that can kind of be online 24-7, so there's always questions
that can be answered. I've been in far too many projects where telegrams or discords,
they just get left to their own devices, and you've just got community members trying to
help other community members, and it's just running it. If you run it like a business,
and that's the key, you run it like a business, because most people, most projects, that's exactly
what they are. They're like projects. They're just something that are done in the part-time.
They're not really thought through, and I think community building is one of them things that
often gets overlooked, and it's the most important part of it, because if you don't have
a community, what have you got? Just managing it is the most important thing, and I think just
speaking on layer 1X's behalf, when you go in the Discord, there's always someone there 24-7.
You ask a question, and it'll get answered, and if it doesn't get answered, you'll get something
back where you know that within half an hour to an hour, someone's got to be on it. There aren't
many Discords or telegrams where I actually see that kind of thing happening, and again, it's
something that people need to work on, because if you don't have a strong community, which has got
help from moderators and community managers, then you've got to be struggling, especially
as it starts growing. In the early days, it doesn't really matter, but if you want to scale,
especially if you want to be a big project and you're bringing people in, especially, I mean,
even more so for gaming projects, because Discords go crazy, and NFT projects as well,
so you've got to scale it and make sure you're kind of dedicating resources to it.
I'll go ahead and hop in. I think one of the most important things is providing places for your
community to commune, so not just being out on other Twitter spaces and promoting and shilling,
but providing that place for the community to come together, because the community is really,
I think we all like to get big egos, and as community manager, I am the community,
I built the community, but it's not really their relationship to you, it's their relationship
to each other as facilitated by you, so that's really important. Also, helping your community
grow. The bigger your community, if I have 10 holders who are all super supportive of the
community, and always tweeting about us, I'm going to retweet those people every time they're
tweeting about a project that I'm representing, right? The bigger they get, the wider their reach,
and the better they're able to represent to the community, to the larger NFT space as a whole,
so it's all about supporting each other, being humble, and just having that goal of overall
growth for the project, not that kind of individual need to grow for yourself.
Okay, let me jump in. So, I was going to say, like, great take from Spicy based on, like,
talking about consistency, that really matters. I've seen, like, pages grow interactions from,
like, personally, my previous page was that way, my personal page went from, like,
10 interactions to, like, over 100 over time, because the numbers don't just come magically,
they grow with time, and I've seen spaces go from three people in the space to, like,
over 20 in a couple of weeks, so, like, consistency matters, then growing right out
from a community also matters, you need to have a sense of belonging and belong to a place,
because if you show support to that place, the world in turn shows support to you,
so that matters as well. And, okay, there's this winning strategy for a project, if we're talking,
like, right now from a project perspective, like, just one person can do it alone,
there needs to, like, be a team, so we could basically say there'll be a founder who handles,
like, the backhand creating, like, tools, utilities, whatever, and there'll be the other one
who comes up on spaces or is more seen communicating with the community being out there,
that's something, and also if you're a project and you have a community, just create, like,
a fun environment for your community. Everyone just wants to have a great time at the end of the day,
so when they're up there in your Discord, a happier community reflects on the floor price of a project,
and it reflects on, like, how the community members react within the project, so just keep them happy,
maybe through games, through incentives, whatever way you can, and also, like, create a strategy in
having, like, content creators within your community, because when you have content creators
within your community, then with them creating content, they would, in turn, like, maybe wrap
your PFP or, like, create content based on your project, and that way you get more seen, so those
are, like, great strategies for anyone and everyone to use, so thank you very much. Juju, out.
Perfect, great. Thanks, everybody. Those were some great answers and some good advice.
Just for the interest of time, we'll just kind of end it there, but great AMA, and before we close
this, I want to give a big thank you to all of our panelists for their participation, and again,
please mark your calendars for episode 20 of XTalks on this coming Friday, February 9th at 1 a.m. UTC,
9 a.m. Western Australian time will be on the combined power of interoperability and real-world
assets, so thanks again, everybody, for attending, and until next time, keep pushing the boundaries
of innovation and unite all of crypto. Have a great day. Thanks, everyone, for jumping in. A big
thank you to all our audiences and our speakers as well. As a gentle reminder, please join Lay One
Discord server if you haven't yet. We have quite a bit of interesting things going on in there.
Thank you, everyone, for jumping in. See you all in the next episode of XTalks. Bye-bye.