Bikademy Crypto Analytics & User Data

Bikademy is an innovative and interactive cycling tourism and urban mobility product that encourages people to cycle, to visit cultural and natural heritage by bike and rewards them for it. .

The main tool is an app free for users, and it's like a virtual academy for cyclists. It has:

Studies that represent wider regions or cities
Exams represent micro locations in those regions or cities (sights in cities or regions)

Cyclists need to choose their Study and cycle to all of the predefined Exams in that Study. Usually there are around 7 Exams per Study with not only well-known locations, but also those off-the-beaten-path. After they use an app to do a check-in on each Exam, they get a cycling reward. Those rewards were provided by Giant Croatia for this area.

We also create campaigns around each Study to educate users and promote those areas. Here's a 2022 campaign where we told the story of the northern side of the island of Pag: https://www.youtube.com/watch?v=7GXWK6ziNSM
And there is a Giant bicycle on every promo material (video, photo, flyers).

Each Study is financed by the municipality, tourism board or sponsor because Bikademy:

helps them position the destination as desirable for cycling,
promotes less-known locations that are of high cultural or natural value,
motivates people for cycling, thus reducing crowds, C02 emissions and creating a more positive environment in general.