JoopiterX is building a marketplace run by autonomous negotiation agents working as co-pilots configured with buyers’ personal wishes and sellers’ business policies on the two sides. The model empowers both travelers and providers (e.g. hotels) by eliminating the middleman(e.g. Kayak/Expedia) and unlocking the efficiencies of direct deal-making. These agents deliver an interactive “programmatic commerce” experience. The way Google/Overture’s programmatic ads disrupted Yahoo’s static ads model to transform online ads; this programmatic commerce-based marketplace can disrupt incumbent (Booking/Expedia) static commerce to transform online commerce.
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