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Building Community in Web3: Whats the trick?
Recorded: Oct. 23, 2024 Duration: 1:06:24Space Recording
Full Transcription
Thank you. Thank you. What's up, everybody?
Welcome to today's X-Space.
Before we get started, I'm just going to put some music on.
Looks like X-Space Music decided today they didn't want to share with us the music.
So I'll just put some on and wait for people to fill in and we'll come on right back
C'est bien comment ça commence
D'abord elle fait la gueule pendant des heures
Des heures, des heures
Donc moi j'lui fais la gueule pendant des heures
Faut qu'on prenne à sa mère autrement Elle ou la mort Musique et on
on C'est plus compliqué qu'à moi
J'veux m'expliquer avec elle
C'est jamais le bon moment
On est plus ennemis qu'à moi
C'est ce qu'on se dit fréquemment
J'veux m'exiler avec elle
Devenir son médicament
La soulager pendant des heures
Isoler comme des naufragés pendant des salles
J'ai voulu t'aimer ça retourner ... Thank you. I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm
I'm I'm I'm I'm I'm I'm
I'm I'm I'm
I'm I'm I'm
I'm I'm I'm
I'm I'm I'm
I'm I'm I'm
I'm I'm I'm I'm
I'm I'm I'm I'm I'm
I'm I'm I'm I'm
I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm All right.
What's up, everybody?
Thank you all for joining today. Seems like a bunch of our speakers are a little bit late, but in all crypto. And it's building community.
And what is the trick? We have some amazing groups, a group of speakers today. I'll go
through the list of people that are currently here. We have Warped Games. I'm actually going
to go through the whole list real quick. It's the Hello Arcade, NFT League, Shana NFT, Doc O, 10-8, 10-0-8, Phil Needs, Spawnstar,
IO, Warped Games, Scale Network, Techie Boy, Pac-Man Media.
We got Jesse, Josh, Berger, Caleb James Delisle from the Packet founding community.
My name is Jeremy Berger. I'll be your host today.
I want to do a big shout out to ex-co-hosts for helping curate this group of amazing projects.
I'd like to take the first portion of this space to introduce each speaker
and ask that you take just about a minute or so to explain your project.
Let's keep it short and brief so that we can
dive into today's topic, building community in Web 3. So first, let's jump into Warp Games.
Welcome.
Hey, what's up? Thanks for having me.
Yeah, of course.
Yeah, my name is Adam. I'm the managing director on Warp Games. I also do a lot of the audio
in the game. Our team has been together for over three years
we originally started out on the star all metaverse project um working there and we kind of teamed up
and um we weren't the founders and and creators there but we liked each other and we decided to
create our own project called warped games um our game developers have been making games for
30 plus years they made made the Lego universe.
They worked on Star Citizen, Pixar, Star Wars stuff.
They are veterans in the game side.
And then we have the other half of Web3 Degens in our team.
We kind of come together and come out our forces.
Our game is a co-op single player and co-op game, PVE.
It's kind of a lot like a concept of Helldivers mixed with
some XCOMs. So the standout feature of our game is you get to choose the genre you like to play
in. So like if you want to play real-time action, you can dive in as a shooter, or you can, you know,
choose the same exact mission, same maps, and, you know, the whole game has a top-down turn-based.
And it's one of the standout features of not just Web3 gaming,
but just gaming in general.
There's not really many games that you get to choose how you want to play.
Awesome.
Well, thank you so much for being here.
We're excited to have you up on the stage.
Yeah, appreciate it.
Next up, we have Spawnstar.
Welcome. Hi, thank you SpawnStar. Welcome.
Hi, thank you for having us. Yeah, I'm Manu, running SpawnStar. SpawnStar actually came out of stealth yesterday, so we just put up our website. We've been quietly building for,
you know, a couple months now. We're a fractional sponsorship marketplace,
meaning we take sponsorship slots in the world's largest events.
And you'll see in our website things like Necker Island opportunities,
South by Southwest, eventually, you know, events like Coachella. And, you know, we'll take these large sponsorship slots
and we'll chop them down into tiny bite-size opportunities so that
small and mid-sized brands can play in the game. We distribute these opportunities through a
scavenger hunt that we own the patent to. And our scavenger hunt has seen crazy numbers. We've
converted up to 80% of the physical presence, and these are heavily web2 users, into on-chain users.
of the physical presence, and these are heavily Web 2 users
into on-chain users.
Our users usually go to eight check-in spots in one day in a physical event
and can visit over 100 locations in a one-day event as well.
So super sticky product. It's all about community.
So really excited to be talking about building community in Web 3.
And the tricks that we use around gamification,
rewards, and building unique experiences.
Amazing. I love that. Thanks so much for being here today. And really excited to chat with
you about this topic. I'm sure you know all about it. And let's bring up Sir Daco.
And let's bring up Sir Daco.
Joe, how's it going, guys? Can you hear me?
Yeah, we got you.
Awesome, man. Awesome.
So, well, thanks for having me.
Really delighted to be here with you guys.
Looking forward to today's topic.
I mean, building community with trees, something really amazing.
I've been in this space for the last three years,
where I've been part of different projects,
different communities.
It's been quite a journey,
because actually building a community
is something really, really important for any kind of project.
If you really want to succeed, well, I mean, you really need to focus all your efforts on building a community.
So, yeah, I'm a content creator, a ghostwriter, and a space host.
So, yeah, I mean, thanks.
Looking forward to speak with you all, guys.
Thanks.
Yeah, thanks so much for being here.
We got Caleb James Delisle from the PKT community.
Caleb?
Hey, hey.
Let's see, pack it.
What we are working on right now is a network,
like a decentralized VPN combined with something a little bit like Tor that you can run websites inside the network.
You can run services inside the network, and you can also use the network.
There's multiple entrance nodes, multiple exit nodes.
So you can get into the network and out of the network via lots of different places.
It's designed and it's,
it has its own domain name system. It's designed to be very robust for hosting content. And it's
designed to, it's designed to be just fundamentally good networking. So if you want to host something
at home, you have all the IP addresses you want. If you want to host something that is spicy, it's not going to be that much of a problem, although there are limits.
But that's pretty much what we're building.
It's about networking done right before the Internet got so commercialized.
Yeah, thanks, Caleb.
And then we have Jesse from the Rowdy Squad.
Hey, guys. Yeah, nice to be here with everyone. You know, Rowdy is a software and hardware technology company that's building solutions to help people participate in the packet project. So we have a product called the mini, which is a networking device that helps people essentially stake their PKT and use that device as an infrastructure node because that's a requirement to stake and earn.
And, yeah, we're just getting out there and helping people understand how to
participate in the packet project. And then these devices will also eventually serve as a media
device that can deliver content to your television. So we're pretty excited to see the roadmap and
be here today to talk about community. Yeah, thank you so much. And then last but not
least, we got Josh Berger from the PKT community. Hey, what's going on? Happy to be here. Yeah,
just to kind of tail off of Caleb with PKT. And, you know, our focus has really been currently on the media space and being able to build a media network that's powered by the people where content is delivered on a peer-to- people to provide that infrastructure that powers the network and evangelize and build community around the idea that things should be built
and owned by the people and not by monopolies and governments and big corporations.
Yeah, thanks, Josh. I really appreciate it. And we're supposed to have a couple more
speakers up here today. So it doesn't look like they've showed up yet. But if you are supposed to
be on the stage, please do a request so that I can bring you up. Kind of manning this thing on
my own. So need you guys to help me out. If you're supposed to be on the stage. I'll bring you up. Also, everybody who's here, please go and retweet this space on X. Let's make sure we get this thing far
and wide. So if everybody can go and like and comment, retweet it, and especially if you're
up on the stage here, really would appreciate it so that we can get more people in here since this
topic is really, really important. And it comes down to what is the trick to building
a community in Web3? We all know that community is basically the backbone to any project in the
crypto space. Doesn't matter if it's Web3 or if you're a DAO or if you're a meme, community is
key. And how many times do we see influencers and callers say, hey, you know, this project has a
super active community. And that's the one main reason for them jumping into the project. And sometimes it's
nothing about like what the coin does, utility, art, it's all about community. But as we all know,
building a community of diehard people who believe in the project wholeheartedly is just
not a very easy task.
So finding people who are willing to work for their bag and do whatever it takes to
make a project succeed is basically the million dollar question here and why we're all here
today.
So the first question I want to ask, and I'm going to send this over to Warped Games since
and I'm going to send this over to Warped Games
since you guys are doing some really, really cool stuff.
you guys are doing some really, really cool stuff.
What strategies have you found most effective
for onboarding new users into your community?
I mean, there's no one answer for this for any project
because every project is different, every community is different,
and even including international communities,
different cultures, they respect and react different and even including like international communities uh different um you know cultures
you know they respect and react to different ways that are um you know uh marketing and and
engagement and stuff and so i can't you can't just have like a set formula and that's why everyone's
trying to figure it out we've been working on all of us on multiple different projects for years and
everything is different.
I think, and we're all, you know, everyone's still trying to figure it out.
Because, you know, you're always adapting, evolving.
I think a big key thing is people want to feel a part of something.
And if they don't feel a part of something, they're most likely going to leave.
They're going to get what they want, or they're going to just, you know, not pay attention.
They want to feel involved. They want to have their voice heard um and if you can get
anybody in to like help engage or help take part it can go so much further and i think that's why
you see like meme coin communities like they go so strong because there is not really like a project
leading it it's everybody on you know fending for themselves
and when you see like the token like go super high and then super down um it kind of has that
like we're in this together we have to figure this out or we're all gonna die kind of thing
whereas you have other projects that are like you know a super strong project communities kind of
just sit back and rely on them to kind of do everything. And you can kind of become quiet and boring. And then people, you know, don't engage as much because
they're like, oh, we're comfortable here. They'll figure it out. And so you kind of have that balance
of like, people need to feel involved. They need to feel like they're fighting for something.
They have to be, you know, engaged and be part of this community. But at the same time, you don't
want them to like
be scared and run away. And so you have to have like a balance of between, um, you know, we're,
we're, we're a project here. We're, we're helping, we're figuring out, but you guys have to be part
of it too. And you have to let them in. You can't, you know, be one way or the other. It's, it's
finding that balance. And that's the, that's the tough part. Yeah. I really, I really like one of
the things that you said. It's like fighting for something it's like what are what is the community
fighting for and and getting really clear on the the vision of what what the project does to like
either change the game or it's a it's a battle against something you know for in the in the
packet world it's the fight against the suits and giving back to the content creators yeah the community to rally behind that
because i mean we're all content creators at the end of the day uh even if you're just a dev like
you're creating a piece of content that is eventually going out to people it's much bigger
obviously than just like an image or something but but it's about getting someone to fight for something and really do whatever it takes to succeed.
Yeah.
Thanks, guys.
Sponsor, I would love to hear your thoughts on that.
Some of the effective strategies that you have found that onboarding new users into your community have
worked? Sure. So for us, it's about, you know, aligning rewards, right? And aligning expectations.
We find that a user that, you know, gets something from the community, not only comes,
but stays. And so, you know, it's a lot of different things. So we, for example,
we do a grant program for artists, filmmakers, musicians that are looking to create
branded content. And so how that works is the brands themselves pay for the production cost of
the content itself. And then the creator owns the image rights or the IP to that specific piece of
content and is incentivized to share that with his own community since we'll pay them an additional
grant on top of every single person that he ends up bringing in that claims his, you know, NFT for free. So this way, we're kind of like,
we're using the content creators as, you know, as a unique tool to create these pieces. But we're
also allowing them to kind of like then have a secondary effect on expansion of the community,
bringing in their own communities. And this way, it's like, and we're giving them rewards as well.
And, you know, we're kind of like also piggybacking off of the physical events and, you know,
giving away sometimes hundreds of thousands of dollars in, you know, these bigger conferences
or music festivals. So it's rewards on top of rewards on top of rewards. And then, you know,
you got to have some
sort of marketplace so the people can spend their rewards and for us we're also we also have a
physical card that can be spent in the real world so they're getting a lot of value from from being
a part of the community right they're getting a lot of value they're getting firsthand access
to things that they want to go to they They're getting first hand access to like people
that they already follow. And so it's creating that unique experience and, you know, aligning
it with incentives. So you can't go wrong. The community will just magically grow. It'll be a
lot of word of mouth. We saw it with, you know, or even our Twitter account, we just put up the
account a little bit over a month ago, and we just hit 11,000 followers yesterday fully organically
because people are interested in the experiences that they can get.
And they didn't even know what events we were going to have firsthand
and available until yesterday.
Yeah, no, that's great.
Providing utility and giving people incentives to participate. I've seen a lot of really cool apps and stuff that do these quests and things to get people to participate, but sometimes it's hard to keep them there after they get their incentive.
after they get their incentive, you know?
So like when a project does incentives for sticking around,
I think that works really, really well.
When it's third party, sometimes people just hop in
just to get that reward and then they leave.
So it's one of the hardest things, I think,
in building community is keeping people, you know,
engaged and keeping people into your community and fostering trust and
transparency in the crypto community. I think that's really important. And especially if,
you know, a project, you know, the value or the coin price goes up, goes down, some people are
in and then they leave. But I think it's a difficult task.
I'd love to hear from Rowdy one of your thoughts on how, you know, keeping community engaged and keeping communities engaged within a project.
Yeah, I think that information is probably the most important thing in consistency. And it is arguably one of the more difficult things being a community manager or running a project is that you're heads down building or servicing the product or trying to do the work required to build community.
But then the community wants to be communicated
with. They want to hear information, they want updates, and they want that type of consistency.
So that, it's almost like you need someone just staying consistent while everyone else is working
and it is a complicated juggle. I think some of the best things that we've seen is automating your Twitter posts and getting
a lot of consistency about Twitter posting. A lot of people look to Twitter as a place that
you're getting information on what's most up to date. And then the other thing that's really important about X is that,
you know, people look at who's following the project. And this is kind of a little secret
sauce that we've been working on recently, is that it's probably more relevant for crypto projects,
but still relevant for any project. People will go to an x and they want to see that
other people that they follow are following that x account and it's kind of it's almost like an
easy little secret trick on marketing that if you can get people that are either KOLs, you know, or other relevant people from various different
communities to be following your X account, then when other people come to that account,
they're going to see, oh, wow, this person follows, this person follows, that gives the
project more relevance. So I think a combination, and then they want to see that it's a very active
account. They want to see that there's a lot of posts, there's a lot of information, partnerships,
and progression with the project or the roadmap. And so the combination of all those things is
really valuable in helping to, you know, build community because people want to see an active,
um, you know, build community because people want to see an active growing community before they
join. Yeah, for sure. I mean, I want to, I know that whenever I go and check out a new project,
I go into the telegram and see what's happening. And, you know, sometimes it's just out of control
in there and I'm like, ah, I'm out. So then I go to the X and see what's going on there. And it was interesting. I was talking to some people on X,
and a lot of people, before they come into a project,
they look and see who's following the project that they also follow.
And so if there's nobody that follows your project that they also follow,
and they're like, well, I trust these people that I follow. If no one, you know, follows this project, then I'm a little
skeptical. And I think that's something to always keep in mind and like, you know, who you're
surrounding your project with and the influencers and the KOLs and the people who believe in it,
give other people more confidence in getting involved.
Yeah, it's also got to be something that people believe in too. And you got to be able to sell
the dream to the community so that people become diehard. And aligning the incentives is important
as well. One of the things we did with PKT is when you stake, you get an affiliate code and, um, and you get a bonus
for every person you bring in. So being able to not just be like, Hey, promote this project. Cause
you think it's cool, but also creating a rewards incentive for people to participate. And now by
bringing people in, you're getting renumerated on a consistent basis.
You know, like I've been evangelizing this project. I've got over 30 people in there and
it's going to generate me 1.5 million coins over a year, which is a lot of coins, you know? So like
now it's renumerating you for participating and aligning those incentives
on top of being something that I actually truly believe in
and want to stand behind.
And I think that becomes really exciting
as people get involved to not only be able to talk about
something they're excited about,
but also have aligned incentives to do so.
Yeah, that definitely comes to a good point is,
you know, having an aligned incentive is making sure that people in your project are excited. I mean, you know, I love about SponStar is that, you know, everybody likes going to concerts well if you could be a fractionalized
you know investor into or sponsor on a uh on on the festival that you love hey that's and then
you're already going to that festival that's just a no-brainer um so i think that's that's yeah and
and to add on that dude like yeah have you been to a festival on ga
it's not the best experience if there's something that you can do within the festival to get
upgraded and go backstage and meet your favorite artist i'm doing that you know even if it is
walking around and scanning qr codes or just keeping your geolocation open or just interacting
with sponsor brands.
And, you know, it's kind of like maybe by the next day you'll actually be a VIP.
And so that for us is kind of like something that people want, right?
They want the chance to kind of like move up in their experience. And sometimes there's a budgetary constraint, especially when you're young.
Totally. Yeah. I mean, I've been to millions of festivals um sometimes ga is fun especially
like if you go to coachella or something like that but then you know halfway through you're
like man i wish i'd vip where i could sit down you really want an artist pass though you really
like not a single person at coachella wants to just be at ga because if you have an artist pass
you can go backstage but you can also be at the front of GA with like nobody pushing you you know true and those are
usually only given away to industry insiders that are already part of the community or if you want
to pay or if you know you can't even pay for an artist pass it's like you know it needs to be
given to you by an artist that's kind of like the the whole kind of like logic behind it right
but if you're a deep insider like you know some of us are and kind of like the event organizing space you have
access to these things and you have a way to kind of like give these things to people that are to
die hard fans and guess what they're going to post about it they're going to talk about it and
they're going to bring in hundreds of their friends that now want to join the quest yeah no 100 and uh yeah no and i love that it's just you know
it's incentivizing people again to participate and get involved um i'd love to send this over
to sir sir daca i'd love to hear some of your uh um some of your thoughts on this
this so Jamie and you all have touched on some very interesting points I have to say that not
all strategies adapt to all types of communities you know because when it comes to attracting new
users to a way to provide the community of course a few strategies have proven to be
particularly effective you know you know I mean partnerships incentive
gamification you know KOL storytelling I mean there are a lot but to be honest
building a community for a way to projects I mean hats there are a lot, but to be honest, building a community for our web projects,
I mean, has its own unique bike, you know,
because it's not just about gathering followers, you know,
it's about actually creating a community of people
who believe in the mission, you know,
and, you know, the trick to be transparency and trust must be real with you.
You know, on the other hand, you know,
LV adopters are cool.
These are your diehard believers who will keep,
will help spread the war organically.
And that's one of the things that I like the most,
the organic way, because I've noticed that of projects are trying to build some communities, some audience,
and they want quick results, and they are not focusing on the organic way.
You could need more time, but it's the best way.
It doesn't matter if you have, I don know let's say 40 000 followers on your x account
but only i don't know one percent two percent actually engaged because they are real the other
are voted so you know that's something to keep in mind um and of course you you know, I believe that the project must make sure that their presence
isn't just in one place.
Web3 communities are all over, from Discord to X to Telegram.
So actually being active across these platforms will give people different ways to engage.
And of course, that will help the community grow naturally.
But yeah, that's my take.
Yeah, no, I agree 100%. It's also difficult to build community in multiple different places.
I know that some projects are just focused on X, some projects are just focused on Telegram, but Discord, Reddit, I mean, you're, you're
jumping, you know, Instagram, TikTok, it's like, there's so many places to be, you know,
active, creating content, pushing to build community. And I think at the end of the day,
the number doesn't, isn't as, as important as how many are actively engaged.
That's the true number of the community.
And it's like, yeah, you can have 100,000 followers, but hey, if only 10 people are engaging, then what's the point of having the 100,000?
It'd be better if there were 1,000 and 300 engaging, and then you have a vibrant community.
I just noticed that we got a couple more guests up here.
We got Scale, HelloArcade, TechieBoy.
Thanks, guys, for all showing up today.
Appreciate it.
Scale, I'm going to give just a couple minutes.
Let's take a minute for the new projects that just jumped up on the space
to introduce themselves.
Keep it to 60 seconds so that everybody on here knows who you are,
and then I can send some questions your way.
Scale, you want to go first?
Scale, can you hear us I we cannot hear you so maybe maybe exit and
come back in and and I'll send it over to hello arcade yo yo what is up can you
guys hear yeah I got you wicked man yes Maurice Andrew behind the account and
the header web 3 over at hello labs first and foremost thank you very much for having us as a
guest and apologies for coming so late uh honestly i am creating a community on a platform called
galaxies who's one of hello labs recent partners and uh i literally got taken away i didn't even
see a notification i got a message from the ex-cohost
guys we like uh bro are you supposed to be on a space and i was like oh my gosh so yeah you're
all good you're all good that's honestly why i'm late i'm gonna make up anything being completely
transparent but yeah i'm i'm liking the topic here i wanted to join just because um building
a work through community obviously is you know the the thing at the moment and always will be uh but yeah that's who we are hello arcade the gaming arc of hello labs and we are powered by
the hello token yeah fantastic fantastic um techie boy you want to jump up real quick
yeah um jim jim everyone sorry for coming late i think i hope that they are on but man i don't
know it's been something it's been a hell of um a day trying to hop on spaces with x i don't know
what's wrong but glad to be here i love the topic building communities in web 3 this is something i
find very very interesting but then my name is fizzy and i'm a content creator and also the
founder of a web 3 media brand called inside the hive
And what we're trying to do at inside the hive like all this is we're trying to be that bridge between web 3 and africa
And trying to like onboard a lot of people we have a podcast we have a game guild
And these are basically we also host um
A couple of real life events like bond people and get like share most thoughts about web 3
And also one of
the country lead for avalanche the avalanche blockchain in nigeria trying to like spread and
promote the culture about avalanche in nigeria i think that's all i do for now uh yeah looking
forward to connecting and also like contributing to the topic for today thanks so much for jumping
on appreciate it scale are you with us?
There we go. Finally, two restarts going on desktop, going on mobile, but here I am. How are you guys today? Yeah, great. Thank you for being here today. Yeah, awesome. Thanks for
having me. Well, this is an awesome topic. I think everybody goes about building community
differently. Sometimes people really connect with the founders. They resonate with them and decide
to follow them almost like a cult. Sometimes you have an amazing team that brings on their friends
brings on their community. But I think true community growth always happens organically.
I don't know if there is exactly any tips outside of like connecting with people hearing them out
and always being authentic to yourself and to your brand. But yeah, looking forward to what the rest of the panel has to say.
Yeah, thanks so much.
Yeah, I think the authenticity is really, really important.
And also, effective leadership.
I feel like a lot of people come into projects because of the dev or because of the people
that are involved.
But also keeping it organic, I think is really, really important. And I would love to hear, um, I'd love to hear from, uh, um, from, uh, from fizzy, uh,
fizzy, sorry, about, you know, how, like, how do you balance, you know, the incentive
incentivizing community participation and creating like genuine organic
engagement? Cause like, there's all these apps out there that will say, Hey,
you know, engage with this and you'll get rewarded. But like,
how do we balance, you know, incentivizing community,
but like keeping it organic that keep people to, uh, to stick around.
Okay. Um, yeah, man, I have to be really, really honest.
This is a very good question and sorry, but can you guys hear me?
I just want to know.
I got you. I got you.
Okay. So, um, basically this is a very nice question because i'm more of an organic kind of person
uh like i said what we're trying to do at inside the hive we're trying to like create a community
of people who are actually like um into web3 and i have to be honest it's totally been organic right
from the start and um i i know like incentives are one of the ways you get to like reward the loyalties of people
but we don't just show it like in their face like all the time sorry sorry am i am i organ i think i
could hear you okay so like i was saying um incentives are one way we try to like reward
people but we don't try to like show it like in their face all the time
because if you do this you're not gonna like get um organic um members you're not gonna get um
organic people in the community you're gonna get people who just want to be there for the
incentives like every time you're always like putting out giveaways for people to engage on
your tweets you're always putting out giveaways for people to pull up for your game nights for
your amas once there's no giveaway take away the incentives bro nobody's
going to come for um nobody's going to show up or you're not going to have an organic kind of stuff
so one thing i try to do is like i tend to reward people or i tend to reward the community
but not all the time it's not all the time it's going to like um filter away lots of people but i would rather have 20
organic people that are trying to key into the goal and actually like enjoy what we're doing and
are not there for the incentives as my community members than having a community of like 200 or so
people that are just there for the incentives so for me incentives are actually needed in trying
to like grow a community but you don't throw it all the time you just see this as a way to reward people that are trying to deal with you guys and i feel like
if you're just building a community you need to start it in an organic way and majorly a lot of
web3 projects tend to like go or slide away from this text or slide away from this
Oh, looks like we lost you. Yeah, no, I agree. I think that, you know, keeping the incentives,
you know, or keeping the like reward, like rewarding community in bits is I think important.
And I totally agree with what you said that like having a small group of
super active people is more important than having a bunch of people that don't give a crap about what
you're doing. And they're just there for the incentive. Scale, I'd love to hear your thoughts
on that. If I just jump in with a back toto-back question for scale. Sure. We are kind of like talking about a partnership right now.
So it's, you know, it's cool that you guys are here.
I've been speaking to Dante and Dante brought up a bunch of different programs
that I didn't even know you guys did.
And, you know, it's kind of like at the project level of building community
with, you know, the accelerator program and co-funding initiatives
so that you guys are
really kind of like looking to connect projects that are complementary. So, you know, I feel like
we also need to talk about collaboration between projects and building community at a grander
macro scale. So I would love to hear from scale how these programs actually work.
Yeah, of course. It's awesome that you're speaking straight with Dante.
He's amazing. But we do. So the first thing that we have actually is we built our own internal
questing platform. It's called Scale Swell. You know, oftentimes we've been, I know a lot of us
are trying to use these questing platforms to build community, but it's so many bots and people
that are only participating to just get their points, get their money and they exit. Unfortunately, like just incentivizing doesn't create sticky users.
So we have a, an amazing big community. Um, they're constantly interacting with us
without being rewarded just, you know, out of their own mission to like keep pushing scale.
But we're like, okay, we do want to provide them value and aggregate everything
that's happening within the ecosystem in one place. So it's easier for them to find. So
with scale swell, we put, um, we have like quests, they can explore the scale ecosystem. They can get
titles and also earn rewards at the end of it. Um, but mostly it's just so we can aggregate
where they can find. So for example, if like, you know, Warped is building on scale and they have a game, the users would be able to go
there and know that that's like, you know, the feature of the month is to go play this game,
is to go, you know, get your scale naming service. But that's one thing. And it's awesome because
we really see how active they get and how they participate. And we try to make the quest like
super meaningful.
So it's not just like logging in, doing a task and leaving, but rather like we reward the long term use of these applications. Another thing we have is a scale ecosystem accelerator where it's
all about collaboration. So we have all the projects building on scale involved in it,
but also all our partner projects like different marketers, different types of devs or VCs,
all of them are in there. So once a project is building on scale, it's able to leverage other like projects
and services communities to help support its own. But I think a really big part of community is
also collaboration with other projects. And when we talk about community, it's not just like the
end user that's on Twitter. It's also like, you know, your partner projects dev or your partner
projects marketer, those people are all involved in the collective community. But that's awesome.
I'm excited. I hope you guys do end up coming over to scale. It'd be so cool to work together.
Yeah, no, I love that. And so with scale, do you guys do quest? Is it only for projects that are
built on the platform? Or is it for projects that are just you know out there looking to build community okay so it's a good question we have so the projects in our ecosystem
accelerator are not all building on scale like one of them is an exchange for example and the
exchange had written an article about scale and they're like we really want your community to
read it because it simplifies it so we were able to add that article to swell for our community to read. So it's also just anyone who's like in our circle that's working with us, we could add. Yeah, so if something that interests someone, if anyone else has a questing platform as well, we could do quest for quest and like help support and grow our platforms.
Um, yeah, no, I'd love to send that, send the question over to, uh, to, to Josh. What do you
think that like, how do you balance these, you know, quests and giving people these incentives,
but also like ensuring that, you know, it stays genuine and organic engagement on your platform?
Yeah, I think making sure you're building a community of people who are interested in what
you're building. Um, you know, I've been reaching out to a community of people who are interested in what you're building.
You know, I've been reaching out to a lot of the people in the media and entertainment space, just based on, you know, what's been happening in this industry. And, you know, these are people
that have dedicated their lives to content and to creation. And, you know, they'll work at,
you know, Starbucks and just to pursue
that kind of career. So these are diehard people and, you know, who really believe in what we're
building and want to be a part of it. So I think building a community of people who are diehard
and believe in what you're doing, like they'll go to the end of the earth to accomplish that.
And I think being very specific about what you're doing and what actions you want people to take and why everyone's doing it.
I think a lot of people focus on the what it does and they're like, oh, it does this,
it does this, it does this.
But forget about the like, why are you doing it?
You know, and especially in a space that gets continuously more crowded as the crypto space.
I think there's like, you know, 15,000 meme coins generated a day or something ridiculous like that.
And it's just like, there's so many, so much noise.
So being able to be very targeted and get people to take actions based on
what your mission is and what the belief system is around your mission is how you build true
community. Yeah, I also think a really cool way to build community is through collaborations and
partnerships. And doing spaces like this, I think are important, but really
finding projects and people in the space that are like-minded, believe in the mission, but also
have a way for a collaboration to take place. And then you're sharing communities and you're
bridging from one community to the other and back and vice versa.
And I really believe that that has a lot to do. I see, you know, some projects that, you know,
brand new, but they just are announcing partnership after partnership. And it's just really cool to
see how fast some of these communities grow. And it's not just about, you know, a token going up
in value, but actually the project having value and the
project doing something that is changing the game or you know bringing something really important
into the space um so i'd love to uh love to kind of take this last like 10 minutes here and just
kind of pick everyone's brain about sponsorships work games i'd love to hear your thoughts
yeah um i just want to yeah to touch on that last topic.
We've tried a lot of different ways for engagement and, and, you know,
there's services that you can hire.
We've gone through everything and we kind of ended up back, you know,
did a full circle where, you know,
we started out just engaging ourselves as a team and then we hired on
different agencies to help us out on
twitter and social media um we hired different you know marketing managers and stuff but in the end
no one knows your project more than you um and when you hire someone i heard you know someone
mentioned like automation on twitter that is that only goes so far. People can sniff out fake engagement. They can sniff out AI replies. You can definitely tell it's fake. You need to be in the trenches. You need to be with the community yourself, and no one knows your project more than you.
community, they're going to only rally around you as the team, the project. They're not going
to rally around some marketing agency or some AI reply or automation thing. That's not going to
build community whatsoever. That's going to give a little bit of information and then people are
going to run away. Same with the incentives, same with all these different types of
methods to try to get people in.
They're not going to stick around unless they know you for who you are and what you're doing.
And someone mentioned transparency.
It's so important just whether it's good or bad news, you have to be there and you have
to say it yourself or you'll lose all the respect.
And so being in there, replying, engaging, talking to people, telling them, you know,
every single day what you're doing.
The only way to build a real community that actually believes in you is to be there yourself.
Yeah, no, I agree with that.
I also think that using the tools to kind of help being able to tackle all the different platforms.
Being able to tackle all the different platforms.
I think as far as automation, it's more like using a HubSpot
and loading a bunch of tweets that you're going to post for the week.
But then also going in and peppering more organic tweets
that are just off the cuff, that are just more spur of the moment,
are great too.
But I don't think there's any problem with using tools to help automate in a way that just makes it more efficient.
Not necessarily using AI to take away the organic feeling of communication, but definitely using tools that help allow you to just get all the information out on all these different platforms.
Yeah, I agree. Tools help you but uh if you
there's there's a balance you know you had to use the tools but you also if you let the tools
replace you then then the whole message and is gone like you have to be there sure but you know
the tools can't replace who you are um so um yeah no agree 100%. Yeah. Um, you can't let the tools
replace you, but you can use the tools to help, to help just make your life easier, especially
if you've got a small team or, um, and like you said, if you're not hiring an agency and you're
doing all yourself, you know, you got to spend the time actually doing your job and, uh, you know,
loading up a bunch of tweets about.
But yeah, I'd love to hear.
Just to add one thing to that.
Yeah, I think it is about not replacing you, but also about empowering your community to take ownership of the project.
And that's been one of the really powerful things about the Packet community
is there's people in here who have been in our community for years.
And they answer questions of new people and they engage with new people.
And when people are troubleshooting or trying to figure things out, like being able to empower your community to take ownership and to be involved and engaged.
take ownership and to be involved and engaged. And that actually just makes your community
more diehard because they know they can answer these questions. And it's not just, you know,
waiting around for, you know, some founder or top level community member to participate. And that
gives power to your community to push things forward. And so I think it's really about empowering community to really step up and be owners
of it and evangelists of the project.
Yeah, no, I agree.
There's nothing better than having community members jump in to answer questions.
You don't need the dev or the moderators to do it.
I think that's a really, really cool thing. Well, I want to take
this last couple minutes of our space here and kind of go around the group here. And I'd love
to hear one thing that had the greatest impact on building your community taking time to get to know them uh because the thing
once you have like your core community they really love you you love them you guys are you know taking
care of each other in your project's own way they're gonna go on and evangelize for you and
bring on their friends and be like hey check, check out this amazing project. Check out this amazing founder. Um, so that's what I've
always found like my whole time in web three growing communities is like really get to know
people, be authentic with them, be transparent about what's happening behind the scenes.
I think it's important to fail in public as well and like communicate that to your community.
Um, and then also like bring them
in and let them know about like what's going on behind the scenes. How can they assist and
really give them that ownership mentality? Um, but yeah, that's what I found the best,
the best. And then they go on and they help grow the community continuously. It's like, um,
yeah, I think it has a lasting effect. Awesome. Thank you, Josh. What, how about you?
Awesome. Thank you. Josh, how about you? But really being able to give the power to the people because community is, you're going to build community when people feel like it's their community, not your community.
And being to just bring people in and have them feel like they own it.
And I also just really agree with the partnership side of things.
partnership side of things. Being able to build bridges between other partnerships and,
you know, crypto is so new that you're never, you know, it's very hard to just build on your
own island. So being able to build bridges between other communities and collaboration
and figuring out how you can combine community with other communities, I think is super impactful and powerful.
Thanks, Josh.
Warped Games.
Yeah, I agree with all that.
I think also just walking the walk.
There's a lot of people that talk,
and if you start to actually show what you're doing,
behind-the-scenes stuff, give development updates,
show the actual product that you're working on instead of just talking about it. It makes it, you know, it gives a lot
of trust and acceptance and people believe in it more. There's just so many people out there that
are talking and saying what they're doing, but not actually showing proof of it. If you show
proof of it, you're making the 0.1
percent um in that in this industry that's actually like you know really doing something
and people will really want to be a part of it because everybody here wants to actually see
you know the stuff get done yeah no for sure appreciate that um sponsor uh so i think we
we really quickly you were asking about sponsorships right and i feel
like there's there's a lot there as well and agree with everything that everyone said here
you know uh but there's a great opportunity to kind of like work with companies that already
have cult-like followings like i think you know apple is a great example of a company with a cult
like following right there's that famous simon sine quote, people don't buy what you do, they buy why you do it.
And aggregating that into your experience, which means you're not only creating your, you know, diehard community with, you know, ownership, which I think is a big part of it, but you're also integrating other communities that are already more mature and
bridging the gap and bringing them into Web3 where they can learn things such as owning their own
data, subscribing to the experiences and projects that they're aligned with. So there's a huge
opportunity here to work with the legacy brands that have done such a great job in building these
code-like followings and giving them the Web3 tools that we already know how to use.
That's great.
Daco.
So, you know, one thing that had the greatest impact,
you know, is when you shift your focus
from just growing numbers
to actually connecting with people on different level, you know?
It sounds simple, but
you know, just listening to people taking their feedback seriously and
you know, involving them in decisions made them feel like they own a piece of what you are building, you know?
Maybe the project can start doing more AMAs,
having open discussions,
and recognizing the people who were there early.
So it's not just about rewards anymore.
It's about building that trust and collaboration you know that that cheat from
trying to attract people to actually building relationships and that's a game changer you know
and because people stay because they care about the project not because they they want to win something, you know, speaking about the incentive part, you know,
and it gave the whole community a sense of purpose and belonging.
And, you know, that's one of the most important things right now
for any kind of project, you know.
When you actually achieve that, it doesn't change for you.
Yeah, I know, love that.
Fizzy.
Oh yeah, I think I just wanna say like,
add a few points with what skill
I've tried to mention about,
with the fact about connecting with your
community members and that's something like founders need to really really do
and that's something I also do try to know them I know like you might have a very very huge
community base and it might not be easy for you to know everybody but
there's there's a different kind of feeling when most community members or most community from a project uh there's this feeling they get when they interact with the founders like daily
uh i know like we have community managers but it would be very nice if a lot of these founders
could try and create some kind of system or some kind of routine
where they get to communicate with the communities and probably like a community call,
a game night kind of thing.
It just helps raise their hopes or just makes them feel belonged to the project
or to the community as well.
It's something I do as well.
We host a community call
every friday you know i get like chill with my community members on the call get to talk to all
of them know their names know where they're from their states you know how their day was and if
there's anywhere i could help you know it just helps like they feel like they're getting more
value than what uh they actually signed up for so that's one way like i feel most
projects to could like you know do stuff but then most founders just leave it to the duties of the
community managers or the moderators i know yeah you have the moderators and you have community
but there's a different kind of or a sense of feeling or a sense of belonging you know like
most people do just take for instance right now the founder of animal cabins pops into the discord
and he's like oh hey um fizzy how are you doing today what's your plan for today i'm definitely gonna
be happy like yo is this yatsu like i'll definitely want to open the discord next time so i feel like
that's one way um you could help like build a very very solid community and a very organic one
if you adopt this kind of method yeah i love that love that um rowdy do you want to jump in
on as the last one uh name one thing that you felt has helped grow the community i think that the
most impactful thing has been partnerships josh mentioned it a little earlier but you know when you're building community it's you know one at a time
you know you're getting someone event you know who's evangelizing your project and then you're
it's usually like a one-to-one but to really get that like one to many you gotta you gotta align
with other groups and get these chunk plays that can bring a lot of awareness to your project.
So that can be getting on other X spaces and now having that ability to take the stage and talk about your project, doing press releases about the partnership and joining each other's
X spaces as well. Live events, if they're in partnership, can be really impactful. But yeah,
just figuring out how to communicate to many different people and having them enter into
your computer community and have some sort of incentive for them to come.
And that incentive can be relevant,
directly relevant to what the project's about.
It could be incentives that are reward-based
where there's some sort of bonus or premium
that's being offered to people who come and join.
Those are just been some of the most impactful things, especially in growing the packet community and seeing it expand. One of the big
partnerships that we did many years ago was with Akash Network. And there was just a lot of synergy.
Their community was looking for things to do with their infrastructure. And our community was in
search of infrastructure. And it was just a really
nice partnership because there was a lot of synergy, as well as being able to join X spaces
and being part of the announcements. And we saw a considerable community expansion based on that
partnership. So I would just encourage other founders and and community managers just
look at ways to make those announcements and identify other like uh minded projects that
can synergize with yours yeah thanks thanks jess uh caleb i'd love to hear lastly from you
um about one thing you felt was uh really rewarding and building community and effective
well I think the most important thing to do is to make value you know it needs to be useful for
somebody for something you know like a lot of a lot of crypto projects it's kind of people
just get involved because number goes up and uh lose sight of the fact that if somebody isn't
using it to to solve some problem real world problem for them, then at the end of the day, numbers are not going to go up forever.
So that's the thing I would say is the most important thing is you got to keep your eyes on what the person's going to use it for at the end of the day.
Yeah, thank you.
Yeah, I agree 100%.
It's all about value.
Well, thank you all for being here today. Really appreciate everyone taking the time out of their day to dive into this topic and jump on our space. Really appreciate it. Everybody, make sure you follow all these amazing projects and engage with their community. That's what it's all about here. So again, appreciate you all for taking the time.
And I'm going to close the space up and we'll catch you guys within the chats on X or on
Telegram. And we'll see you guys on the next one. Thanks, everyone. Thank you. Það er hann. Það er hann. Það er hann. Það er hann.
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