Syrenix Crypto Analytics & User Data

Full concept pitch: https://docs.google.com/document/d/139yGP_r4DFKIa5AyN1QvJWc3HI9wXnd_9chcLvwkdYU/edit

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SYRENIX is a women-led philanthropic ecosystem of NFT drops celebrating water as life, and women’s lives across the ages that serves as both a co-creator pass to a larger water-based art and performance world - both real and meta - and a means to fund reproductive justice and environmental equity initiatives.

SYRENIX, as a blockchain-powered framework for art-forward change, transforms the origin story of what started as just one woman’s creative world of water and wonder, into a participatory coalition of allies using NFT art, together, for real-world change.

Part historical study of early Dynastic Egypt through novel art, part impact-driven conceptual work, part commemoration of personal and collective narratives connecting through time, SYRENIX is a unique, richly researched and meticulously curated presentation from Christine Ren, concept artist, underwater performer and champion of women and queer voices in the web 3.0 space.

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BUDGET: $50-100k; project launch budget: https://docs.google.com/spreadsheets/d/1nJzBVsNeFC7uBMN4Kv1Nh0ZiZcAgJ6Zw/edit?usp=sharing&ouid=117264604495620876795&rtpof=true&sd=true

The approximate projected cost-breakdowns per category of expense needed to viably launch this project are outlined. It would be feasible to do at either end of that budgetary range, simply achieve very different ROIs.

The costs that remain static on each budget tab are for art gen, team consultants, dev builds & tech, but the variable costs are those that can be dialed up on the marketing budget/ ad spend sections - serving as catalyst for traffic that then ultimately sales and conversions.

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During my year tenure with Cointelegraph, within their agency arm, CT Studio, I was the lead NFT Manager of concept dev, art gen & deployment, tech web & contract deploy, marketing strategy (paid & organic) creation, project infrastructure build-out and timeline adherence for all our drops for celebrity clients.

Balenciaga is an example of a project I spearheaded - our first niche, non-celebrity client drop that did close to half a million in sales, yes, dropped on CDC. Attached is a deck I drew up that gives an overview of the project, how I mapped it out and then saw it through to completion directing team and resources for success: https://docs.google.com/presentation/d/10Z5KB_tSm-a54Y-r09xe8e18cJYuAR7y/edit?usp=sharing&ouid=117264604495620876795&rtpof=true&sd=true