One of the most important things to understand about crypto biz dev: marketing is everything.

Also true: it’s nothing like marketing in Web2.

So you’ve got funding. Now what?

Yeah, I know: make token go up.

But there’s something in your way. It’s the next problem that every crypto project faces while trying to grow and scale. It comes after you have defined the problem, created a narrative around the solution to the problem and gone out for investment from crypto VCs.

We’ve established the first and second problems every crypto project faces in the previous posts in this series. Once you’ve defined the problem you’re trying to solve and created a narrative on the solution, here’s what’s next:

We’ve established the first problem every crypto project faces: the problem itself.

Above all else, whether you’re an ecosystem fund, a DEX or a dApp, you have to know what problem you’re trying to solve before you can do anything else.

Every time we start discovery with a new chain or DEX, the team at Alpha Growth finds the same problems as the growth blockers again and again. While none of this is formulaic — because everyone (everyone) in crypto right now is figuring out how to do what they do (and if they tell you different, they’re lying) — there is pattern recognition.

In our work with more than a dozen Defi Projects, we have seen the same problems. Most teams have large holes in their playbook.

When looking at crypto growth strategies there are a couple key questions.

After consulting with 10 different Dexes (Decentralized Exchanges) there is a common pain. How do I stop investors from dumping my governance token.

Yes we want investors to farm.

Yes we want investors to provide liquidity.

No we don’t want whales to come in and dump.

Algorithmic stablecoins are gaining more and more attention in DeFi. Though examples like DAI (launched in 2017 by MakerDAO) have been around for years, the rise of FRAX, UST, and TOMB have raised the noise level around the category in recent months. No surprise that we’ve been following along closely to watch and evaluate the levers that control their stability (or inherent vulnerability, as some researchers describe it).

Imagine you’re standing outside a brand new Chuck E. Cheese. $1 Billion in Chuck E. Cheese Tokens in your pocket excited to go in and play the games, win prizes locked inside.

There is a war going on in Crypto. A war for what else? Token, Dominance, Position, Status and Attention. This is the Crux of the Curve Wars.